[{"data":1,"prerenderedAt":121},["ShallowReactive",2],{"$fQRoRrzWpdT3z5wP9tVRoKM7ujsmbTUaKj42cgrOJOEo":3,"$ffAnzqsB-PZjNf2eKfCjvoN4a0k5Az2NWM4tu3fYAlCY":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":29,"isPaid":28,"schema":30},"f6d0f9eb557aac15a82a207cd1b09ac13ea0f6839cbbd5e74f7a773f4a001742","e87a2ce225ef3e7f5dbdfbad70ff5083f002e533fdc5c8b18cfdf3938c61a25e","director-ads-product-marketing-at-instacart-2bf6727b0e","Director, Ads Product Marketing","Instacart","https://cdn.jobboardwise.com/logo/instacart.careers","Instacart invites the world to share love through food. This is how homemade is made.","Internet","United States - Remote","United States",[],[],true,[19],"Full-time","Product","\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch2>Why this role is on the menu\u003C/h2>\n\u003Cp>Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.\u003C/p>\n\n\u003Ch2>What you'll cook up in your first year\u003C/h2>\n\u003Cul>\n\u003Cli>A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact\u003C/li>\n\u003Cli>An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels\u003C/li>\n\u003Cli>Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy\u003C/li>\n\u003Cli>Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events\u003C/li>\n\u003Cli>A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing\u003C/li>\n\u003C/ul>\n\n\u003Ch2>The secret ingredients we're looking for\u003C/h2>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience in both outbound and inbound Product Marketing efforts\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Team management experience, across multiple product lines\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Bachelor's degree in marketing, business, or related field\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Proven track record of developing and executing successful go-to-market strategies\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>Retail Media Network, CPG and/or Retailer experience\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience using AI to find efficiencies in workflow/processes\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>A passion for media, measurement and the advertising industry\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>#LI-Remote\u003C/em>\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$242,000—$255,500 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$232,000—$245,000 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$222,000—$234,500 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$202,000—$213,000 USD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion. What you'll cook up in your first year A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing The secret ingredients we're looking for Must-have pantry staples (Minimum Qualifications) 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically Experience in both outbound and inbound Product Marketing efforts Team management experience, across multiple product lines Bachelor's degree in marketing, business, or related field Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies Proven track record of developing and executing successful go-to-market strategies Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences Optional garnishes (Preferred Qualifications) Retail Media Network, CPG and/or Retailer experience Experience using AI to find efficiencies in workflow/processes A passion for media, measurement and the advertising industry #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $242,000—$255,500 USD WA $232,000—$245,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $222,000—$234,500 USD All other states $202,000—$213,000 USD",0,1792077468000,"2026-10-15 17:25:26","2026-10-14T17:52:45-04:00","",false,"USD",{"jsonldValid":28,"jsonld":27},{"jobs":32},[33,48,62,73,88,100],{"id":34,"applyToken":35,"slug":36,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":37,"country":38,"applicantCountries":39,"applicantStates":40,"remote":17,"employmentType":41,"department":20,"content_html":42,"content_text":43,"years":23,"createdAt":44,"updatedAtISO":25,"postedAtISO":45,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":46,"isPaid":28,"schema":47},"252ff5d8f9a25bc1145c2734d4756c5f290ea595cf6ecfa7d009b71a6b9c9630","103d5f994c4990676a1684096790dbce792393643cf7e4a15d7b5a2f0ef4b61e","director-ads-product-marketing-at-instacart-e948ade27a","Canada - Remote (ON","Canada",[],[],[19],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch2>Why this role is on the menu\u003C/h2>\n\u003Cp>Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion.\u003C/p>\n\n\u003Ch2>What you'll cook up in your first year\u003C/h2>\n\u003Cul>\n\u003Cli>A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact\u003C/li>\n\u003Cli>An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels\u003C/li>\n\u003Cli>Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy\u003C/li>\n\u003Cli>Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events\u003C/li>\n\u003Cli>A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing\u003C/li>\n\u003C/ul>\n\n\u003Ch2>The secret ingredients we're looking for\u003C/h2>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience in both outbound and inbound Product Marketing efforts\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Team management experience, across multiple product lines\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Bachelor's degree in marketing, business, or related field\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Proven track record of developing and executing successful go-to-market strategies\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cem>Retail Media Network, CPG and/or Retailer experience\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>Experience using AI to find efficiencies in workflow/processes\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>A passion for media, measurement and the advertising industry\u003C/em>\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>#LI-Remote\u003C/em>\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$203,000—$214,000 CAD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart's Commercial business is building the path for advertisers and retailers to grow, and the Ads ecosystem needs a Product Marketing center of excellence to lead it. This role leads a team of advertising-focused Product Marketers with cohesive go-to-market strategies and inbound and outbound marketing plans, so product and feature launches land seamlessly. Without it, positioning, messaging, and the voice of the advertiser have no single owner to inform Product and the Ads roadmap. Twelve months from now, Instacart Ads has a consistent, best-in-market narrative and a scaled PMM function that is indispensable to the GTM motion. What you'll cook up in your first year A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing The secret ingredients we're looking for Must-have pantry staples (Minimum Qualifications) 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically Experience in both outbound and inbound Product Marketing efforts Team management experience, across multiple product lines Bachelor's degree in marketing, business, or related field Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies Proven track record of developing and executing successful go-to-market strategies Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs) Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences Optional garnishes (Preferred Qualifications) Retail Media Network, CPG and/or Retailer experience Experience using AI to find efficiencies in workflow/processes A passion for media, measurement and the advertising industry #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $203,000—$214,000 CAD",1792077469000,"2026-10-14T17:52:47-04:00","CAD",{"jsonldValid":28,"jsonld":27},{"id":49,"applyToken":50,"slug":51,"title":52,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":37,"country":38,"applicantCountries":53,"applicantStates":54,"remote":17,"employmentType":55,"department":20,"content_html":56,"content_text":57,"years":23,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":46,"isPaid":28,"schema":61},"0878d1d4b880fd922c475c533f226b10d1057ee73516f97f8113be7c2418dfc1","505b29aec7854d1bb116ecb5ff5a7fdd097dd86a7de949143d4c55ebf5afd2d6","senior-product-marketing-manager-instacart-at-instacart-615efdd3d3","Senior Product Marketing Manager, Instacart+",[],[],[19],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Cp>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/p>\n\u003Cp>Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. \u003C/p>\n\u003Cp>We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.\u003C/p>\n\u003Cp>The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.\u003C/p>\n\n\u003Cp>\u003Cstrong>What you'll cook up in your first year\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.   \u003C/li>\n\u003Cli>Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. \u003C/li>\n\u003Cli>Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.\u003C/li>\n\u003Cli>The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.\u003C/li>\n\u003Cli>New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.\u003C/li>\n\u003Cli>Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>The secret ingredients we're looking for\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Minimum Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. \u003C/li>\n\u003Cli>Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.\u003C/li>\n\u003Cli>Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.\u003C/li>\n\u003Cli>A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through\u003C/li>\n\u003Cli>Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.\u003C/li>\n\u003Cli>Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.\u003C/li>\n\u003Cli>Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns\u003C/li>\n\u003Cli>Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief\u003C/li>\n\u003Cli>Bachelor's degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Optional garnishes\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)\u003C/li>\n\u003Cli>Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations\u003C/li>\n\u003Cli>Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy\u003C/li>\n\u003Cli>Prior experience managing or mentoring PMMs or junior marketers\u003C/li>\n\u003Cli>Familiarity with the grocery or CPG retail marketing landscape\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$153,000—$161,500 CAD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth. The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing. What you'll cook up in your first year Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings. Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers. The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next. New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review. Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy. The secret ingredients we're looking for Must-have pantry staples Minimum Qualifications 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results. Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever. A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed. Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders. Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief Bachelor's degree or equivalent practical experience Optional garnishes Preferred Qualifications Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery) Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy Prior experience managing or mentoring PMMs or junior marketers Familiarity with the grocery or CPG retail marketing landscape #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $153,000—$161,500 CAD",1789774683000,"2026-09-20 22:40:04","2026-09-20T14:07:31-04:00",{"jsonldValid":28,"jsonld":27},{"id":63,"applyToken":64,"slug":65,"title":52,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":66,"applicantStates":67,"remote":17,"employmentType":68,"department":20,"content_html":69,"content_text":70,"years":23,"createdAt":58,"updatedAtISO":59,"postedAtISO":71,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":29,"isPaid":28,"schema":72},"f0d729b0fdd5c4bf8d359f0832eac7fd2c32499312305aad3316141984ebf9ac","e8b97f413f42f782dc32e001decec0c65a869bcc2e8953b6149ed98cbae4a4ff","senior-product-marketing-manager-instacart-at-instacart-c837a2d499",[],[],[19],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Cp>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/p>\n\u003Cp>Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. \u003C/p>\n\u003Cp>We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.\u003C/p>\n\u003Cp>The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.\u003C/p>\n\n\u003Cp>\u003Cstrong>What you'll cook up in your first year\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.   \u003C/li>\n\u003Cli>Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. \u003C/li>\n\u003Cli>Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.\u003C/li>\n\u003Cli>The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.\u003C/li>\n\u003Cli>New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.\u003C/li>\n\u003Cli>Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>The secret ingredients we're looking for\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Minimum Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. \u003C/li>\n\u003Cli>Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.\u003C/li>\n\u003Cli>Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.\u003C/li>\n\u003Cli>A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through\u003C/li>\n\u003Cli>Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.\u003C/li>\n\u003Cli>Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.\u003C/li>\n\u003Cli>Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns\u003C/li>\n\u003Cli>Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief\u003C/li>\n\u003Cli>Bachelor's degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Optional garnishes\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)\u003C/li>\n\u003Cli>Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations\u003C/li>\n\u003Cli>Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy\u003C/li>\n\u003Cli>Prior experience managing or mentoring PMMs or junior marketers\u003C/li>\n\u003Cli>Familiarity with the grocery or CPG retail marketing landscape\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$180,000—$190,000 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$173,000—$182,500 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$165,000—$174,000 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$150,000—$158,500 USD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth. The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing. What you'll cook up in your first year Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings. Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers. The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next. New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review. Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy. The secret ingredients we're looking for Must-have pantry staples Minimum Qualifications 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results. Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever. A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed. Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders. Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief Bachelor's degree or equivalent practical experience Optional garnishes Preferred Qualifications Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery) Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy Prior experience managing or mentoring PMMs or junior marketers Familiarity with the grocery or CPG retail marketing landscape #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $180,000—$190,000 USD WA $173,000—$182,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $165,000—$174,000 USD All other states $150,000—$158,500 USD","2026-09-20T14:07:13-04:00",{"jsonldValid":28,"jsonld":27},{"id":74,"applyToken":75,"slug":76,"title":77,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":37,"country":38,"applicantCountries":78,"applicantStates":79,"remote":17,"employmentType":80,"department":20,"content_html":81,"content_text":82,"years":23,"createdAt":83,"updatedAtISO":84,"postedAtISO":85,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":46,"isPaid":28,"schema":86},"6c8373f1e3e6c4ac94e6fef8a20c2f6bfe0b26158b7eb4934a7fd906ecee8f01","a8474f59fc79f68135c82ef21d23239b4bf3aa8c3096c38ce5de558907995c09","director-enterprise-product-marketing-at-instacart-a488c480d0","Director, Enterprise Product Marketing",[],[],[19],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\n\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\n\u003Cul>\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\n\u003C/ul>\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$203,000—$214,000 CAD\u003C/p>","We're transforming the grocery industry\nAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\nInstacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\nInstacart is a Flex First team \nThere’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.Why this role is on the menu\nInstacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\n\nWhat you’ll cook up in your first year\n\nA unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\nA differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\nA high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\nA sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\nA global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\n\nThe secret ingredients we’re looking for\nYou are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\nMust-have pantry staples (Minimum Qualifications)\n\n10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\nPeople management experience, with a track record of growing and developing marketing teams\nProven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\nStrong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\nExperience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\nAbility to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\nComfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\nHigh proficiency with Google Slides and comfort with basic marketing analytics\n\nOptional garnishes (Preferred Qualifications)\n\nExperience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\nFamiliarity marketing to a range of company sizes, from large enterprises to SMBs\nBackground in a high-growth startup or scale-up environment\nTechnical proficiency that enables effective partnership with product and engineering teams\n\n#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\nOffers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\nFor Canadian based candidates, the base pay ranges for a successful candidate are listed below.CAN$203,000—$214,000 CAD",1788795006000,"2026-09-08 05:25:51","2026-08-28T19:47:32.000Z",{"jsonldValid":17,"jsonld":87},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Enterprise Product Marketing\",\"description\":\"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\\n\\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\\n\u003Cul>\\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\\n\u003C/ul>\\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\\n\u003C/ul>\\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$203,000—$214,000 CAD\u003C/p>\",\"datePosted\":\"2026-08-28T19:47:32.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Instacart\",\"sameAs\":\"https://instacart.careers/\",\"logo\":\"https://logo.clearbit.com/instacart.careers\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Instacart\",\"value\":\"6c8373f1e3e6c4ac94e6fef8a20c2f6bfe0b26158b7eb4934a7fd906ecee8f01\"},\"employmentType\":\"FULL_TIME\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"Canada\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"CA\"}}}",{"id":89,"applyToken":90,"slug":91,"title":77,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":92,"applicantStates":93,"remote":17,"employmentType":94,"department":20,"content_html":95,"content_text":96,"years":23,"createdAt":83,"updatedAtISO":84,"postedAtISO":97,"validThroughISO":27,"active":17,"hasSalary":28,"salaryMin":23,"salaryMax":23,"currency":29,"isPaid":28,"schema":98},"4023dd85042f985c329ed66ee063e7561a3f266149e7515aa7f9e64f5f4ce772","abdab7265bc3bf6b067abc233ba210594c6185b8b8aed15ae9dd842d7f8be61a","director-enterprise-product-marketing-at-instacart-e7964d1644",[],[],[19],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\n\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\n\u003Cul>\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\n\u003C/ul>\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$242,000—$255,500 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$232,000—$245,000 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$222,000—$234,500 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$202,000—$213,000 USD\u003C/p>","We're transforming the grocery industry\nAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\nInstacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\nInstacart is a Flex First team \nThere’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.Why this role is on the menu\nInstacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\n\nWhat you’ll cook up in your first year\n\nA unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\nA differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\nA high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\nA sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\nA global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\n\nThe secret ingredients we’re looking for\nYou are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\nMust-have pantry staples (Minimum Qualifications)\n\n10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\nPeople management experience, with a track record of growing and developing marketing teams\nProven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\nStrong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\nExperience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\nAbility to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\nComfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\nHigh proficiency with Google Slides and comfort with basic marketing analytics\n\nOptional garnishes (Preferred Qualifications)\n\nExperience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\nFamiliarity marketing to a range of company sizes, from large enterprises to SMBs\nBackground in a high-growth startup or scale-up environment\nTechnical proficiency that enables effective partnership with product and engineering teams\n\n#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\nOffers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$242,000—$255,500 USDWA$232,000—$245,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$222,000—$234,500 USDAll other states$202,000—$213,000 USD","2026-08-28T19:47:31.000Z",{"jsonldValid":17,"jsonld":99},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Enterprise Product Marketing\",\"description\":\"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\\n\\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\\n\u003Cul>\\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\\n\u003C/ul>\\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\\n\u003C/ul>\\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$242,000—$255,500 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$232,000—$245,000 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$222,000—$234,500 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$202,000—$213,000 USD\u003C/p>\",\"datePosted\":\"2026-08-28T19:47:31.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Instacart\",\"sameAs\":\"https://instacart.careers/\",\"logo\":\"https://logo.clearbit.com/instacart.careers\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Instacart\",\"value\":\"4023dd85042f985c329ed66ee063e7561a3f266149e7515aa7f9e64f5f4ce772\"},\"employmentType\":\"FULL_TIME\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"United States\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"US\"}}}",{"id":101,"applyToken":102,"slug":103,"title":104,"companyname":105,"companylogo":106,"companyIndustry":107,"city":108,"country":109,"applicantCountries":110,"applicantStates":111,"remote":17,"employmentType":112,"department":20,"content_html":113,"content_text":114,"years":23,"createdAt":115,"updatedAtISO":116,"postedAtISO":117,"validThroughISO":27,"active":17,"hasSalary":17,"salaryMin":118,"salaryMax":119,"currency":29,"isPaid":28,"schema":120},"279fcb083c58e710544b287675c40a471ec39abc44ccfa3a1e3cd3fde110dddd","ac75565cf8e6548dade4c42649acea4427bfae7633c0321a96dee430a9508f9f","senior-product-marketing-manager-infrastructure-at-coinbase-314903f2f5","Senior Product Marketing Manager, Infrastructure","Coinbase","https://cdn.jobboardwise.com/logo/coinbase.com","Financial Services","Remote - USA","- Usa",[],[],[19],"\u003Cp>Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for \"good enough,\" you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.\u003C/p>\u003Cp>The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment.\u003C/p>\n\u003Ch4>\u003Cstrong>What you'll do:\u003C/strong>\u003C/h4>\n\u003Cul>\n\u003Cli>Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.\u003C/li>\n\u003Cli>Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns.\u003C/li>\n\u003Cli>Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements.\u003C/li>\n\u003Cli>Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement.\u003C/li>\n\u003C/ul>\n\u003Ch4>Required Skills and Experience:\u003C/h4>\n\u003Cul>\n\u003Cli>7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth.\u003C/li>\n\u003Cli>3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution.\u003C/li>\n\u003Cli>Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work.\u003C/li>\n\u003Cli>Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination.\u003C/li>\n\u003Cli>Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Pay Transparency Notice:\u003C/strong>\u003Cstrong>\u003Cem> \u003C/em>\u003C/strong>Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). \u003C/p>\n\u003Cp>Annual base salary range (excluding equity and bonus):\u003C/p>\u003Cp>$170,765—$200,900 USD\u003C/p>\u003Cul>\n\u003Cli>\u003Cstrong>\u003Cem>Application Limit: \u003C/em>\u003C/strong>Candidates may submit a maximum of 3 applications within a 6-month period.\u003C/li>\n\u003Cli>\u003Cem>\u003Cstrong>Equal Opportunity Employer: \u003C/strong>Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cstrong>US Applicants: \u003C/strong>View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cstrong>Accommodations: \u003C/strong>If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.\u003C/em>\u003C/li>\n\u003Cli>\u003Cem>\u003Cstrong>Data Privacy & Arbitration: \u003C/strong>By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.\u003Cbr>\u003C/em>\u003C/li>\n\u003C/ul>","Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for \"good enough,\" you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase. The Infrastructure Marketing team is building awareness and demand for Coinbase's stablecoin payments, trading, agentic finance, and custody products. As Senior Product Marketing Manager, you'll lead integrated marketing initiatives that span content, demand generation, events, and sales enablement. You'll own go-to-market strategy for key product areas and drive programs that generate qualified pipeline in a fast-moving, dynamic environment. What you'll do: Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products. Develop and execute go-to-market strategies for PSPs, money movers, cross-border companies, and banks, focused on reaching, engaging, and activating them through targeted messaging and campaigns. Drive marketing for agentic finance across Coinbase for Agents and agentic payments, including thought leadership content, social campaigns, and product announcements. Partner with tier-one partners on co-marketing programs, from partnership launch planning through ongoing activation and performance measurement. Required Skills and Experience: 7+ years of experience in payments, stablecoins, or fintech marketing, with a track record of building go-to-market strategies that drove measurable pipeline or revenue growth. 3+ years of product marketing experience in a startup or high-growth environment, including ownership of positioning, messaging, and launch execution. Proven ability to write clear, compelling blog posts, partner briefs, and sales collateral that are accurate, tailored to each audience, and polished, with a sharp eye for editing your own work. Experience developing and managing co-marketing programs with external partners, including joint campaign planning and cross-functional coordination. Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality. Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)). Annual base salary range (excluding equity and bonus): $170,765—$200,900 USD Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period. Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws. US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation. Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial. Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.",1792120714000,"2026-10-16 05:21:23","2026-10-15T14:24:44-04:00",170765,200900,{"jsonldValid":28,"jsonld":27},1792143662844]