[{"data":1,"prerenderedAt":131},["ShallowReactive",2],{"$fOOTj3HWlV0gdpQ5DLogQeQyj1X3k_hZ48AEUbQ3RXvM":3,"$fLPdaVPiHZxg9-24fg1-HP4RQ_P0Cjxf0TzvhtN7byvA":33},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":32},"ded4c00827ef969c7254eaeb19cf9c594dc514475c9a8fb20bff84761c21395b","d75222c20625f59170b3c2d68494c56710453d22f848fee0636f764525c57f3a","director-customer-excellence-product-marketing-at-servicenow-8ebb3544ae","Director, Customer Excellence Product Marketing","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","Santa Clara","United States",[],[],false,[19],"Full-time","Product","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Role Overview&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cem>You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter. If that sounds like your ideal environment, keep reading.&nbsp;\u003C/em>\u003C/p>\u003Cp>Customer Excellence is one of ServiceNow's most important growth opportunities, helping customers accelerate adoption, realize business value faster, and maximize outcomes from their ServiceNow investments. As Impact continues to scale and Services evolves toward a recurring growth model, ServiceNow is investing in a dedicated Product Marketing leader to define how these offerings are positioned, understood, and activated in market.&nbsp;\u003C/p>\u003Cp>The Director, Customer Excellence Product Marketing serves as the dedicated Product Marketing leader for the Customer Excellence portfolio, including Impact, Expert Services, and the broader customer value realization story. This role owns positioning, messaging, seller enablement strategy, market intelligence, and go-to-market frameworks while establishing the operating model needed to scale the function over time. &nbsp;\u003C/p>\u003Cp>This is not a traditional portfolio Product Marketing role.&nbsp;\u003C/p>\u003Cp>Success requires equal parts strategist, builder, operator, and influencer. You will partner across Product, Customer Excellence, Services, Sales, and Marketing to create a unified narrative, establish scalable ways of working, and build feedback loops that connect customer and seller insights back into the business. You will help determine how this capability scales over time through AI, automation, operating model innovation, partnerships, and future investment decisions.&nbsp;\u003C/p>\u003Cp>If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Customer Excellence Narrative &amp; Positioning (35%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Lead the market narrative and positioning strategy for the Customer Excellence portfolio.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own positioning and messaging for Impact, Expert Services, and emerging Customer Excellence offerings&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop differentiated value propositions, messaging frameworks, and competitive positioning strategies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain the market narrative explaining why Impact and Expert Services matter, how they work together, and the value customers realize through both offerings. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create compelling customer value realization stories that connect product adoption to measurable business outcomes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ensure Customer Excellence offerings are consistently represented across ServiceNow platform, solution, and industry narratives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as the strategic advisor for Customer Excellence messaging and positioning decisions across the organization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Seller Enablement &amp; Go-to-Market Strategy (25%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Define the strategies and frameworks that enable customer-facing teams to effectively communicate Customer Excellence value.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define seller readiness and enablement strategies that improve awareness, adoption, and utilization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop messaging frameworks, sales narratives, talk tracks, battlecards, and objection handling strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with Sales, Enablement, and Customer Excellence leadership to improve field effectiveness and consistency of message.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Services transformation toward recurring revenue models through effective positioning and go-to-market strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement approaches to assess seller readiness, content utilization, and messaging adoption.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Market Intelligence &amp; Insights (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Create a scalable market intelligence capability that continuously informs strategy and prioritization.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish a structured Voice of Customer, Voice of Field, and Voice of Services feedback model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Synthesize customer feedback, seller insights, competitive intelligence, adoption trends, and market signals.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Conduct win/loss analysis and identify messaging gaps, competitive threats, and growth opportunities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create repeatable feedback loops that connect market insights to Product, Services, Customer Excellence, and Marketing stakeholders.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Translate market signals into actionable recommendations that influence strategy and investment decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Customer Excellence Operating Model &amp; Scale (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Establish the operational foundation for how Customer Excellence Product Marketing works and scales.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Design and evolve the Customer Excellence Product Marketing operating model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish repeatable engagement frameworks across Product, Customer Excellence, Services, Sales, Enablement, and Marketing.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define operating rhythms, governance structures, stakeholder engagement models, and decision-making frameworks.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create scalable frameworks, templates, and best practices that increase consistency and reduce dependency on manual effort.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build systems and workflows that enable scale through AI, automation, and leverage rather than headcount alone.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Evaluate future organizational needs and recommend investments, operating model enhancements, or resource requirements based on business impact and maturity.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cross-Functional Leadership &amp; Influence&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Operate as the connective tissue across Product, Customer Excellence, Services, Sales, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Influence VP- and senior leader-level stakeholders without direct authority. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive alignment around Customer Excellence priorities, positioning, and strategic initiatives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish clear ownership boundaries and engagement models across a complex stakeholder environment.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent Customer Excellence priorities within Product &amp; Solutions Marketing planning and execution processes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Owns&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Impact positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Expert Services positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer value realization narrative&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence messaging architecture&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive positioning and differentiation&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Seller enablement strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Voice of Customer and Voice of Field insights&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Market intelligence programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Win/loss analysis&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services transformation positioning and GTM support&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence Product Marketing operating model&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Does Not Own\u003C/strong>&nbsp;\u003C/p>\u003Cp>To maintain focus and strategic impact, this role does not own:&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Product roadmap or prioritization&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Product management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Service delivery methodologies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services packaging strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Adoption operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer success operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>NPS ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>GRR ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Renewal execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Campaign execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer marketing programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Advocacy programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demand generation execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Event production and execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Launch management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>General marketing support requests&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>This role defines the narrative, positioning, enablement strategy, and market insights. Partner organizations execute within their respective functions. &nbsp;\u003C/p>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Experience&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building or establishing new capabilities, operating models, or programs from the ground up.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer adoption, value realization, customer success, professional services, or recurring revenue business models preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cstrong>Core Competencies&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Strategic Product Marketing&nbsp;\u003C/strong>\u003C/p>\u003Cp>Develops compelling narratives, differentiated positioning, competitive strategies, and scalable go-to-market frameworks.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Operational Framework Design&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates structures that bring clarity to complexity, designing operating models, governance frameworks, and repeatable processes that scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Systems Thinking&nbsp;\u003C/strong>\u003C/p>\u003Cp>Looks beyond individual deliverables to create sustainable capabilities, operating mechanisms, and long-term organizational leverage.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Executive Communication&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates executive-ready materials and communicates complex concepts with clarity, precision, and influence.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Matrix Organization Leadership&nbsp;\u003C/strong>\u003C/p>\u003Cp>Thrives in environments requiring close collaboration across Product, Sales, Services, Marketing, and Customer Excellence teams at all levels.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Stakeholder Management Excellence&nbsp;\u003C/strong>\u003C/p>\u003Cp>Builds trust quickly, drives alignment, resolves ambiguity, and successfully influences without direct authority.&nbsp;\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Differentiating Attributes&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Builder Mentality&nbsp;\u003C/strong>\u003C/p>\u003Cp>Energized by creating new capabilities, establishing operating models, and bringing clarity to ambiguous business challenges.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>AI-Native Mindset&nbsp;\u003C/strong>\u003C/p>\u003Cp>Actively explores AI-enabled workflows, automation opportunities, and innovative approaches that improve productivity and organizational scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Self-Sufficient &amp; High Agency&nbsp;\u003C/strong>\u003C/p>\u003Cp>Requires minimal direction, proactively identifies opportunities, develops solutions, and drives outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Entrepreneurial Operator\u003C/strong>&nbsp;\u003C/p>\u003Cp>Balances strategic thinking with execution excellence and enjoys building systems that create durable impact.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Customer Obsessed&nbsp;\u003C/strong>\u003C/p>\u003Cp>Maintains deep curiosity about customer outcomes, adoption challenges, and value realization opportunities.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Relentless Follow-Through\u003C/strong>&nbsp;\u003C/p>\u003Cp>Maintains momentum through complexity, drives initiatives to completion, and consistently delivers business outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>First 90 Days&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Develop a deep understanding of the Customer Excellence portfolio, stakeholder landscape, and existing market perception.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of $192,400 - $300,650, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description Role Overview You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter. If that sounds like your ideal environment, keep reading. Customer Excellence is one of ServiceNow's most important growth opportunities, helping customers accelerate adoption, realize business value faster, and maximize outcomes from their ServiceNow investments. As Impact continues to scale and Services evolves toward a recurring growth model, ServiceNow is investing in a dedicated Product Marketing leader to define how these offerings are positioned, understood, and activated in market. The Director, Customer Excellence Product Marketing serves as the dedicated Product Marketing leader for the Customer Excellence portfolio, including Impact, Expert Services, and the broader customer value realization story. This role owns positioning, messaging, seller enablement strategy, market intelligence, and go-to-market frameworks while establishing the operating model needed to scale the function over time. This is not a traditional portfolio Product Marketing role. Success requires equal parts strategist, builder, operator, and influencer. You will partner across Product, Customer Excellence, Services, Sales, and Marketing to create a unified narrative, establish scalable ways of working, and build feedback loops that connect customer and seller insights back into the business. You will help determine how this capability scales over time through AI, automation, operating model innovation, partnerships, and future investment decisions. If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you. Key Responsibilities Customer Excellence Narrative & Positioning (35%) Lead the market narrative and positioning strategy for the Customer Excellence portfolio. Responsibilities Own positioning and messaging for Impact, Expert Services, and emerging Customer Excellence offerings Develop differentiated value propositions, messaging frameworks, and competitive positioning strategies Build and maintain the market narrative explaining why Impact and Expert Services matter, how they work together, and the value customers realize through both offerings. Create compelling customer value realization stories that connect product adoption to measurable business outcomes. Ensure Customer Excellence offerings are consistently represented across ServiceNow platform, solution, and industry narratives. Serve as the strategic advisor for Customer Excellence messaging and positioning decisions across the organization. Seller Enablement & Go-to-Market Strategy (25%) Define the strategies and frameworks that enable customer-facing teams to effectively communicate Customer Excellence value. Responsibilities Define seller readiness and enablement strategies that improve awareness, adoption, and utilization. Develop messaging frameworks, sales narratives, talk tracks, battlecards, and objection handling strategies. Partner with Sales, Enablement, and Customer Excellence leadership to improve field effectiveness and consistency of message. Support the Services transformation toward recurring revenue models through effective positioning and go-to-market strategies. Establish measurement approaches to assess seller readiness, content utilization, and messaging adoption. Market Intelligence & Insights (20%) Create a scalable market intelligence capability that continuously informs strategy and prioritization. Responsibilities Establish a structured Voice of Customer, Voice of Field, and Voice of Services feedback model. Synthesize customer feedback, seller insights, competitive intelligence, adoption trends, and market signals. Conduct win/loss analysis and identify messaging gaps, competitive threats, and growth opportunities. Create repeatable feedback loops that connect market insights to Product, Services, Customer Excellence, and Marketing stakeholders. Translate market signals into actionable recommendations that influence strategy and investment decisions. Customer Excellence Operating Model & Scale (20%) Establish the operational foundation for how Customer Excellence Product Marketing works and scales. Responsibilities Design and evolve the Customer Excellence Product Marketing operating model. Establish repeatable engagement frameworks across Product, Customer Excellence, Services, Sales, Enablement, and Marketing. Define operating rhythms, governance structures, stakeholder engagement models, and decision-making frameworks. Create scalable frameworks, templates, and best practices that increase consistency and reduce dependency on manual effort. Build systems and workflows that enable scale through AI, automation, and leverage rather than headcount alone. Evaluate future organizational needs and recommend investments, operating model enhancements, or resource requirements based on business impact and maturity. Cross-Functional Leadership & Influence Responsibilities Operate as the connective tissue across Product, Customer Excellence, Services, Sales, and Marketing organizations. Influence VP- and senior leader-level stakeholders without direct authority. Drive alignment around Customer Excellence priorities, positioning, and strategic initiatives. Establish clear ownership boundaries and engagement models across a complex stakeholder environment. Represent Customer Excellence priorities within Product & Solutions Marketing planning and execution processes. What This Role Owns Impact positioning and messaging Expert Services positioning and messaging Customer value realization narrative Customer Excellence messaging architecture Competitive positioning and differentiation Seller enablement strategy Voice of Customer and Voice of Field insights Market intelligence programs Win/loss analysis Services transformation positioning and GTM support Customer Excellence Product Marketing operating model What This Role Does Not Own To maintain focus and strategic impact, this role does not own: Product roadmap or prioritization Product management Service delivery methodologies Services packaging strategy Adoption operations Customer success operations NPS ownership GRR ownership Renewal execution Campaign execution Customer marketing programs Advocacy programs Demand generation execution Event production and execution Launch management General marketing support requests This role defines the narrative, positioning, enablement strategy, and market insights. Partner organizations execute within their respective functions. Qualifications Experience 10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles. Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings. Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations. Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations. Experience building or establishing new capabilities, operating models, or programs from the ground up. Strong understanding of customer adoption, value realization, customer success, professional services, or recurring revenue business models preferred. Core Competencies Strategic Product Marketing Develops compelling narratives, differentiated positioning, competitive strategies, and scalable go-to-market frameworks. Operational Framework Design Creates structures that bring clarity to complexity, designing operating models, governance frameworks, and repeatable processes that scale. Systems Thinking Looks beyond individual deliverables to create sustainable capabilities, operating mechanisms, and long-term organizational leverage. Executive Communication Creates executive-ready materials and communicates complex concepts with clarity, precision, and influence. Matrix Organization Leadership Thrives in environments requiring close collaboration across Product, Sales, Services, Marketing, and Customer Excellence teams at all levels. Stakeholder Management Excellence Builds trust quickly, drives alignment, resolves ambiguity, and successfully influences without direct authority. Differentiating Attributes Builder Mentality Energized by creating new capabilities, establishing operating models, and bringing clarity to ambiguous business challenges. AI-Native Mindset Actively explores AI-enabled workflows, automation opportunities, and innovative approaches that improve productivity and organizational scale. Self-Sufficient & High Agency Requires minimal direction, proactively identifies opportunities, develops solutions, and drives outcomes. Entrepreneurial Operator Balances strategic thinking with execution excellence and enjoys building systems that create durable impact. Customer Obsessed Maintains deep curiosity about customer outcomes, adoption challenges, and value realization opportunities. Relentless Follow-Through Maintains momentum through complexity, drives initiatives to completion, and consistently delivers business outcomes. What Success Looks Like First 90 Days Develop a deep understanding of the Customer Excellence portfolio, stakeholder landscape, and existing market perception. For positions in this location, we offer a base pay of $192,400 - $300,650, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",0,1791491763000,"2026-10-08 22:41:38","2026-10-08T17:31:35.185Z","",true,192400,300650,"USD",{"jsonldValid":17,"jsonld":27},{"jobs":34},[35,51,69,85,102,115],{"id":36,"applyToken":37,"slug":38,"title":39,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":40,"country":14,"applicantCountries":41,"applicantStates":42,"remote":28,"employmentType":43,"department":44,"content_html":45,"content_text":46,"years":23,"createdAt":47,"updatedAtISO":48,"postedAtISO":49,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":31,"isPaid":17,"schema":50},"8766208f8ac763baf84acf126710937b90cf23dc7273ebc47ee8e8f54200a268","3280052889758a7c9467f0409d809c4bdaba62a71586d3f871e2e9f81b105676","cio-strategic-initiatives-gtm-lead-at-servicenow-afeec73fac","CIO Strategic Initiatives GTM Lead","Addison",[],[],[19],"Other","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>CIO Strategic Initiatives GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the CIO Strategic Initiatives GTM Lead, you will drive the growth strategies for our CIO (IT) solutions portfolio, and drive cross-product solution offerings with other product groups. Reporting directly to the VP, Global Head CIO solutions GTM, you will be the owner for priority CIO initiatives – turning strategic insights into repeatable, scalable GTM motions, sales plays, and assets (e.g. playbooks) for the team. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own a focused set of priority CIO strategic initiatives (e.g., AI-Native adoption) end to end – taking each from launch to a repeatable program that reliably leads to pipeline generation, progression, and customer retention.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build, maintain, and activate the CIO sales playbooks (e.g. value story, buyer conversations), prioritized plays, and messaging – so teams run each motion consistently across regions (AMS, EMEA, APAC, Japan) and industries to drive NNACV.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Run sales readiness and enablement workshops so Core and Solution Sellers can execute the plays with confidence; incorporating feedback into future training.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing attach rate of IT solutions and expansion across all CIO deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the Technology Workflow (TWF) BUs to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead propensity modelling exercises: using data and buying signals to focus investment decisions, prioritizing the accounts, industries, and regions most likely to convert and scale.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals across stages – from planning and discovery through client workshops – advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003Cli>Opportunities for growth and leadership across the organization.&nbsp;\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>15+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 5 years in a senior leadership role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record turning strategy into durable, repeatable, and scalable GTM execution with measurable pipeline growth.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building and scaling playbooks and buyer motions across industries and geographies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical skills, including familiarity with account planning models (e.g. buying propensity) and signal-led decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong communication and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with IT workflows (ITSM, ITOM, Asset Management, Portfolio) and adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description CIO Strategic Initiatives GTM Lead Overview As the CIO Strategic Initiatives GTM Lead, you will drive the growth strategies for our CIO (IT) solutions portfolio, and drive cross-product solution offerings with other product groups. Reporting directly to the VP, Global Head CIO solutions GTM, you will be the owner for priority CIO initiatives – turning strategic insights into repeatable, scalable GTM motions, sales plays, and assets (e.g. playbooks) for the team. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration. Key responsibilities Own a focused set of priority CIO strategic initiatives (e.g., AI-Native adoption) end to end – taking each from launch to a repeatable program that reliably leads to pipeline generation, progression, and customer retention. Build, maintain, and activate the CIO sales playbooks (e.g. value story, buyer conversations), prioritized plays, and messaging – so teams run each motion consistently across regions (AMS, EMEA, APAC, Japan) and industries to drive NNACV. Run sales readiness and enablement workshops so Core and Solution Sellers can execute the plays with confidence; incorporating feedback into future training. Support the Autonomous IT motion by increasing attach rate of IT solutions and expansion across all CIO deals, in alignment with GTM priorities around selling the NOW platform. Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels. Collaborate with the Technology Workflow (TWF) BUs to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed. Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking. Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach. Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning. Represent the company at industry events, panels, and executive forums. Lead propensity modelling exercises: using data and buying signals to focus investment decisions, prioritizing the accounts, industries, and regions most likely to convert and scale. Support high-impact deals across stages – from planning and discovery through client workshops – advising field and geo leadership on strategic execution and customer unlock. Foster a culture of innovation, collaboration, and continuous improvement. Opportunities for growth and leadership across the organization. Qualifications 15+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 5 years in a senior leadership role. Proven track record turning strategy into durable, repeatable, and scalable GTM execution with measurable pipeline growth. Experience building and scaling playbooks and buyer motions across industries and geographies. Strong analytical skills, including familiarity with account planning models (e.g. buying propensity) and signal-led decisions. Deep experience engaging senior stakeholders (e.g. CIOs) and influencing executive decision-making. Strong communication and storytelling skills. Experience in SaaS, cloud, or enterprise technology preferred. Familiarity with IT workflows (ITSM, ITOM, Asset Management, Portfolio) and adjacent domains is a plus. MBA or equivalent advanced degree is a plus. What we offer Senior leader level visibility and impact. A dynamic, collaborative environment with top-tier talent. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1790887238000,"2026-10-01 22:45:27","2026-10-01T21:41:32.209Z",{"jsonldValid":17,"jsonld":27},{"id":52,"applyToken":53,"slug":54,"title":55,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":56,"country":14,"applicantCountries":57,"applicantStates":58,"remote":17,"employmentType":59,"department":60,"content_html":61,"content_text":62,"years":23,"createdAt":63,"updatedAtISO":64,"postedAtISO":65,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":66,"salaryMax":67,"currency":31,"isPaid":17,"schema":68},"bde1c513e0ddb768df50b37ed34f904b7422459a168d447ea0aa984a2e59f77d","d6faec25cc5e7ee30bc19745fe4d65b57bb1be74ee0e712a737b3859ba519655","vp-crm-gtm-innovation-at-servicenow-576e48ef0e","VP, CRM GTM Innovation","San Francisco",[],[],[19],"Marketing","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>What you get to do in this role:\u003C/strong>\u003C/p>\u003Cp>A strategic, customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline. Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.​\u003C/p>\u003Cp>Key Responsibilities:&nbsp;\u003C/p>\u003Cul>\u003Cli>Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion.​\u003C/li>\u003Cli>Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy.​\u003C/li>\u003Cli>Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs.​\u003C/li>\u003Cli>Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar.​\u003C/li>\u003Cli>Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.​\u003C/li>\u003Cli>Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size.​\u003C/li>\u003Cli>Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest.​\u003C/li>\u003Cli>Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.​\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cp>15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close. Exceptional written, presentation, and verbal communication — strategic, top-down, concise. Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment. Travel up to 50%. Bachelor’s and/or master’s degree in business, finance, technology, or related fields.​\u003C/p>\u003Cp>JV20\u003C/p>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$273,280 - $464,590\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description What you get to do in this role: A strategic, customer-focused executive who drives growth in CRM and AI across key industries. Partners closely with sales, marketing, product, industry, and strategic partners to bring ServiceNow CRM and industry solutions to life at global scale — with a sharp focus on building, accelerating, and converting high-quality pipeline. Key goals: grow CRM pipeline measured by volume, velocity, and conversion; engage directly with senior customer stakeholders; and bridge internal teams and key partners to accelerate outcomes.​ Key Responsibilities: Own CRM pipeline performance — drive CRM pipeline health across strategic accounts globally, accountable for KPIs tied to opportunity volume, movement, and conversion.​ Actively support high-impact CRM pursuits each quarter, embedding CRM expertise and quantified business value into account strategy.​ Connect sales, product, marketing, and industry — serve as the bridge across internal functions so CRM solutions, messaging, and marketing programs align to customer needs.​ Unify efforts across sales, product, marketing, industry, customer success, and enablement behind a single global CRM go-to-market plan and shared program calendar.​ Accelerate strategic partner engagement — lead joint programs with a focused set of top partners to drive net new pipeline and opportunity creation.​ Shape how partners position and deliver ServiceNow CRM, extending offerings into organizations of every size.​ Shape and drive CRM strategy — build and execute CRM strategies by region and industry, aligning effort to where growth potential is greatest.​ Serve as a strategic advisor to Product, Development, and Marketing, feeding customer-driven insight and AI-enabled GTM practices into roadmap and investment priorities.​ Qualifications To be successful in this role you have: 15+ years guiding strategy, operations, and day-to-day execution, with deep CRM domain knowledge and proven pipeline management using a consultative sales-cycle approach. History of meeting targets for sustained YoY growth in SaaS / CRM, and experience applying AI to work processes, decision-making, and problem-solving. Skilled at enabling sales teams and channel partners and acting as a consultative partner who helps pitch, sell, and close. Exceptional written, presentation, and verbal communication — strategic, top-down, concise. Trusted advisor to customers and senior leaders; thrives in a dynamic, matrixed environment. Travel up to 50%. Bachelor’s and/or master’s degree in business, finance, technology, or related fields.​ JV20 For positions in this location, we offer a base pay of $273,280 - $464,590 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1790801063000,"2026-09-30 22:47:09","2026-09-30T19:03:00.949Z",273280,464590,{"jsonldValid":17,"jsonld":27},{"id":70,"applyToken":71,"slug":72,"title":73,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":74,"applicantStates":75,"remote":28,"employmentType":76,"department":44,"content_html":77,"content_text":78,"years":23,"createdAt":79,"updatedAtISO":80,"postedAtISO":81,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":82,"salaryMax":83,"currency":31,"isPaid":17,"schema":84},"bdff9d95dbf0628ae9c3e83eba52c05a5af98490725353134a18fb13a211843f","f0c6a769a207c1986ee6ea1966a1f9bb6f628e58a0ed1687a231b575ddb80aa5","sr-dir-gtm-enablement-at-servicenow-714bc0c672","Sr Dir, GTM Enablement",[],[],[19],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>What you get to do in this role:\u003C/strong>\u003C/p>\u003Cp>ServiceNow's Employee Experience Business Unit transforms how employees get work done in the agentic era — with a world-class, employee-centric harness that resolves IT and HR requests, enables frontier AI capabilities within enterprise governance guardrails, and is bringing to market the next-generation of AI productivity assistants. The EX BU is the result of ServiceNow’s acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI.\u003C/p>\u003Cp>The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target – and is seeking a Sr. Director, Sales Enablement to act as a critical strategy partner, senior operator, and right hand. This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNow's most strategic bets.\u003C/p>\u003Cp>We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership Team. In this role, you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks.\u003C/p>\u003Cp>Key responsibilities\u003C/p>\u003Cul>\u003Cli>Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify, prioritize, and execute quarterly enablement plans aligned to the broader strategy.\u003C/li>\u003Cli>Lead a team of enablement managers who own the design, development, and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem.\u003C/li>\u003Cli>Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes, determine learning and performance objectives, and deploy scalable instructional strategies and tools.\u003C/li>\u003Cli>Leverage various delivery formats, including classroom-based, online self-paced, and blended learning, focusing on content that encompasses both traditional sales and technical-leaning presales enablement.\u003C/li>\u003Cli>Design best-in-class on-demand content and in-person training sessions, build supporting enablement assets, and facilitate delivery as appropriate to support both sales and presales functions.&nbsp;Coach managers and Director+ regional leadership to drive consistent execution and capability building.\u003C/li>\u003Cli>Leverage assets and insights from global programs to drive knowledge acquisition, skills development, and community collaboration across regional and global enablement teams.\u003C/li>\u003Cli>Prioritize needs around third-party training and events; work to secure budget, plan, and deliver events including Sales Kickoffs and other strategic enablement initiatives.\u003C/li>\u003Cli>Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions.\u003C/li>\u003Cli>Continuously gather feedback, iterate on enablement programs, and be maniacal about metrics and impact to drive measurable improvement and business results.\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>10-15 years' experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers.\u003C/li>\u003Cli>Proven ability to scope, design, deliver, and measure effectiveness of strategic enablement programs.\u003C/li>\u003Cli>Strong facilitation and presentation skills for all audience levels, including executives; demonstrated ability to garner support for new ideas and initiatives.\u003C/li>\u003Cli>Expertise in creating intuitive, memorable, and visually appealing assets.\u003C/li>\u003Cli>Exceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocks.\u003C/li>\u003Cli>Strong written and oral communication skills—you can distill complex information into clear, compelling, and easy-to-follow content. Strong critical thinking and interpersonal skills.\u003C/li>\u003Cli>Familiarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings, guided walkthroughs, LMS modules).\u003C/li>\u003Cli>Experience supporting sales enablement efforts, such as updating pitch decks, product marketing collateral, competitive battlecards, sales plays, or other training materials.\u003C/li>\u003Cli>A collaborative mindset and the ability to work cross-functionally with Sales, Product Marketing, Product Management, and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skills.\u003C/li>\u003Cli>In-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred.\u003C/li>\u003Cli>Strong analytical capabilities in defining metrics and evaluating results delivered.\u003C/li>\u003Cli>Proficiency with GTM tools like Office 360, Google Workspace, Notion, and Gong.\u003C/li>\u003Cli>Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver results.\u003C/li>\u003Cli>Driven to learn and an openness to giving and receiving feedback.\u003C/li>\u003Cli>Proactive attitude and a willingness to roll up your sleeves to get things done—even if it's not glamorous.\u003C/li>\u003Cli>Ability to travel.\u003C/li>\u003C/ul>\u003Cp>Base Compensation Range: (M6\u003C/p>\u003Cp>JV19\u003C/p>\u003Cp>For positions in this location, we offer a base pay of \u003Cstrong>$220,300 - $396,500\u003C/strong>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description What you get to do in this role: ServiceNow's Employee Experience Business Unit transforms how employees get work done in the agentic era — with a world-class, employee-centric harness that resolves IT and HR requests, enables frontier AI capabilities within enterprise governance guardrails, and is bringing to market the next-generation of AI productivity assistants. The EX BU is the result of ServiceNow’s acquisition of Moveworks in late 2025 and its unification with the HR Service Delivery portfolio. The business is now in hypergrowth and represents one of the most exciting growth environments in enterprise AI. The GVP of Moveworks Sales owns delivery of the Employee Experience revenue target – and is seeking a Sr. Director, Sales Enablement to act as a critical strategy partner, senior operator, and right hand. This role comes with a mandate to define and own the strategic and operating outcomes that directly drive BU performance for one of ServiceNow's most strategic bets. We are thus seeking a dynamic and experienced Sr. Director of GTM Enablement to join our EX BU Sales Leadership Team. In this role, you will be responsible for driving the enablement strategy for our GTM Ecosystem. Partnering with GTM Leadership we are looking to equip our employees with the knowledge and resources they need to successfully promote and sell EmployeeWorks. Key responsibilities Author and drive our GTM Ecosystem enablement strategy with GTM leadership to identify quantitative and qualitative keys to success; proactively engage with regional leadership teams to identify, prioritize, and execute quarterly enablement plans aligned to the broader strategy. Lead a team of enablement managers who own the design, development, and implementation of tailored enablement programs to address the unique needs of different parts of the GTM Ecosystem. Partners with GTM Ecosystem and regional teams to identify gaps in knowledge and processes, determine learning and performance objectives, and deploy scalable instructional strategies and tools. Leverage various delivery formats, including classroom-based, online self-paced, and blended learning, focusing on content that encompasses both traditional sales and technical-leaning presales enablement. Design best-in-class on-demand content and in-person training sessions, build supporting enablement assets, and facilitate delivery as appropriate to support both sales and presales functions. Coach managers and Director+ regional leadership to drive consistent execution and capability building. Leverage assets and insights from global programs to drive knowledge acquisition, skills development, and community collaboration across regional and global enablement teams. Prioritize needs around third-party training and events; work to secure budget, plan, and deliver events including Sales Kickoffs and other strategic enablement initiatives. Build and manage a comprehensive certification program to assess participant knowledge levels pre- and post-enablement sessions. Continuously gather feedback, iterate on enablement programs, and be maniacal about metrics and impact to drive measurable improvement and business results. Qualifications To be successful in this role you have: 10-15 years' experience in building global enablement programs and managing global sales enablement teams, including enterprise field enablement across all sellers. Proven ability to scope, design, deliver, and measure effectiveness of strategic enablement programs. Strong facilitation and presentation skills for all audience levels, including executives; demonstrated ability to garner support for new ideas and initiatives. Expertise in creating intuitive, memorable, and visually appealing assets. Exceptional attention to detail, organization, and ability to manage multiple projects and resolve roadblocks. Strong written and oral communication skills—you can distill complex information into clear, compelling, and easy-to-follow content. Strong critical thinking and interpersonal skills. Familiarity with instructional design principles and experience creating or updating on-demand learning content (e-learnings, guided walkthroughs, LMS modules). Experience supporting sales enablement efforts, such as updating pitch decks, product marketing collateral, competitive battlecards, sales plays, or other training materials. A collaborative mindset and the ability to work cross-functionally with Sales, Product Marketing, Product Management, and other key stakeholders; ability to establish and build close working relationships with strong personal credibility and influencing skills. In-depth understanding of sales and technical delivery teams with expertise in value-based selling; enterprise and technical selling experience preferred. Strong analytical capabilities in defining metrics and evaluating results delivered. Proficiency with GTM tools like Office 360, Google Workspace, Notion, and Gong. Team-oriented planner and decision-maker with an ability to creatively drive alignment and deliver results. Driven to learn and an openness to giving and receiving feedback. Proactive attitude and a willingness to roll up your sleeves to get things done—even if it's not glamorous. Ability to travel. Base Compensation Range: (M6 JV19 For positions in this location, we offer a base pay of $220,300 - $396,500 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1790759850000,"2026-09-30 11:20:01","2026-09-30T04:26:49.554Z",220300,396500,{"jsonldValid":17,"jsonld":27},{"id":86,"applyToken":87,"slug":88,"title":89,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":90,"country":14,"applicantCountries":91,"applicantStates":92,"remote":28,"employmentType":93,"department":44,"content_html":95,"content_text":96,"years":23,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":31,"isPaid":17,"schema":100},"5f5085a227f61e345fd8564128d0cc7ccd6ffe85940c0dc911acacc6f490862b","7e2d521cdc2c785f4e5e90ba5bc798c7f20965658baa9566d3126601e9ff1861","global-head-asset-management-am-gtm-lead-at-servicenow-c5fb2043fd","Global Head Asset Management (AM) GTM Lead","Chicago",[],[],[94],"Contract","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.\nJob DescriptionGlobal Head Asset Management (AM) GTM Lead Overview As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration. Key responsibilities Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions. Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution. Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking. Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform. Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels. Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.  Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking. Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach. Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning. Represent the company at industry events, panels, and executive forums. Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc. Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock. Foster a culture of innovation, collaboration, and continuous improvement. \nQualifications7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role. Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments. Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making. Strong analytical, communication, and storytelling skills. Experience in SaaS, cloud, or enterprise technology preferred. Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus. MBA or equivalent advanced degree is a plus. What we offer Senior leader level visibility and impact. A dynamic, collaborative environment with top-tier talent. Competitive compensation and benefits. \nAdditional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1788492373000,"2026-09-07 17:35:48","2026-09-03T17:49:24.023Z",{"jsonldValid":28,"jsonld":101},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Global Head Asset Management (AM) GTM Lead \",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T17:49:24.023Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"5f5085a227f61e345fd8564128d0cc7ccd6ffe85940c0dc911acacc6f490862b\"},\"employmentType\":\"CONTRACTOR\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"United States\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"US\"}}}",{"id":103,"applyToken":104,"slug":105,"title":89,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":106,"country":107,"applicantCountries":108,"applicantStates":109,"remote":28,"employmentType":110,"department":44,"content_html":95,"content_text":96,"years":23,"createdAt":97,"updatedAtISO":111,"postedAtISO":112,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":31,"isPaid":17,"schema":113},"2b34f8bf1e55a84e82e04f47a821560c51f73e7d846a29da55f8282bad05fd8e","693bdbf3146dbfb508d7382dac05ff7acba4587c105bef7b02fdf89e37eb8d32","global-head-asset-management-am-gtm-lead-at-servicenow-ebf115ffcb","Atlanta","Georgia",[],[],[94],"2026-09-07 17:35:57","2026-09-03T17:51:57.126Z",{"jsonldValid":28,"jsonld":114},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Global Head Asset Management (AM) GTM Lead \",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T17:51:57.126Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"2b34f8bf1e55a84e82e04f47a821560c51f73e7d846a29da55f8282bad05fd8e\"},\"employmentType\":\"CONTRACTOR\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"Georgia\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"Georgia\"}}}",{"id":116,"applyToken":117,"slug":118,"title":119,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":120,"country":120,"applicantCountries":121,"applicantStates":122,"remote":17,"employmentType":123,"department":60,"content_html":124,"content_text":125,"years":23,"createdAt":126,"updatedAtISO":111,"postedAtISO":127,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":128,"isPaid":17,"schema":129},"93ec4f3dc6e7d0caeb04a441e48879f89338393b8d66957ce442600ea274ad8d","cc7afd70b890180b71b03305d3908e74cad1247e9f5029066df662c35efd458c","growth-products-gtm-and-program-manager-apac-at-servicenow-092e8858d7","Growth Products GTM & Program Manager, APAC","Singapore",[],[],[19],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>As Growth Products GTM &amp; Program Manager for APAC, you will be the dedicated go-to-market architect and program execution lead for ServiceNow's highest-priority growth products across the region. Specifically, you will own the GTM&nbsp;strategy&nbsp;and regional program management for Security and Identity solutions (Armis, Veza), AI-powered employee productivity (Moveworks), and the AI&nbsp;control tower (AICT)&nbsp;suite&nbsp;-&nbsp;driving pipeline, sales activation, and customer adoption across India, Asia &amp; Korea, and ANZ.&nbsp;\u003C/p>\u003Cp>This is a highly cross-functional role at the intersection of&nbsp;strategy and field execution. You will translate global product GTM strategies into APAC-ready programs that field teams can land and scale. Working alongside&nbsp;regional&nbsp;Business Managers, field sales, marketing, and channel teams, you will design and run the plays, cadences, and programs that move these products from emerging to established motions in the region. A core part of your mandate is driving AI&nbsp;acceleration&nbsp;-&nbsp;ensuring the field is equipped, activated, and executing on AI-native&nbsp;opportunities across all growth products.&nbsp;\u003C/p>\u003Cp>This role requires someone who thrives at the pace of a product launch&nbsp;-&nbsp;able to hold multiple GTM programs simultaneously, build trust with both product&nbsp;specialist&nbsp;teams and field sales, and turn strategy into measurable pipeline and revenue outcomes. You will have direct visibility into ServiceNow's most strategically important growth bets and the opportunity to shape how APAC leads the way in making them successful.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the end-to-end GTM program for Armis, Veza,&nbsp;Moveworks, and AICT across APAC. Design and execute regional landing plans for each product, working with global product teams to translate strategy into APAC-contextualized plays, coverage models, and pipeline programs.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive sales activation and field readiness across&nbsp;APAC markets for the growth products. Build and deliver enablement programs, landing kits, and competitive positioning that equip field teams to identify, qualify, and close growth product opportunities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead AI native&nbsp;sales&nbsp;acceleration across the APAC field. Define the APAC approach to AI-native&nbsp;selling, track adoption across&nbsp;regions, identify blockers, and work with the Head of APAC GTM and&nbsp;regional&nbsp;Business Managers to drive consistent execution against AI-native pipeline targets.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and manage program cadences across all growth products — tracking deal momentum, stakeholder alignment, and cross-functional execution. Maintain a clear view of pipeline health, top opportunities, and program risks across the portfolio.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with&nbsp;Marketing&nbsp;to co-design and execute demand generation programs, events, and pipeline acceleration campaigns specific to growth products. Ensure marketing investment is aligned to the moments and accounts that matter most for each product.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Coordinate with&nbsp;partner teams to integrate the channel into growth product GTM motions. Define the partner play for each product, identify top partners by Major Area, and ensure partner-sourced pipeline is tracked and accelerating.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the growth products portfolio in APAC pipeline reviews, QBRs, and leadership forums. Provide structured updates on program performance, pipeline coverage, and execution gaps — with clear recommendations for intervention.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as the&nbsp;APAC&nbsp;voice to global product and GTM teams for Armis, Veza,&nbsp;Moveworks, and AICT. Surface APAC-specific market intelligence, competitive dynamics, and execution feedback that informs global strategy and product roadmap decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.\u003C/li>\u003Cli>\u003Cp>~10 years of total work experience, with&nbsp;5+ years in GTM strategy, sales strategy, product GTM, or program management in enterprise software or SaaS.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience running go-to-market programs for emerging or recently launched enterprise products&nbsp;-&nbsp;including sales enablement, pipeline generation, field activation, and adoption tracking.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of enterprise software sales motions, including specialist sales, channel/partner dynamics, and the interplay between field sales and product GTM teams. Experience with security, identity, or AI product categories is a plus.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to manage multiple concurrent programs at pace&nbsp;-&nbsp;comfortable holding four product motions simultaneously, prioritizing across competing demands, and delivering through influence rather than authority.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cross-functional collaborator who builds trust quickly with both field-facing and product-facing stakeholders.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical capabilities&nbsp;-&nbsp;able to build pipeline models, track program performance, identify gaps, and present clear, data-backed recommendations to senior leadership.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>APAC experience and regional awareness strongly preferred. Understands the market dynamics, customer buying patterns, and cultural nuances across India, Asia &amp; Korea, and ANZ, and knows how to adapt global GTM plays accordingly.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional communicator&nbsp;-&nbsp;clear, concise, and confident in both executive forums and working sessions. Able to prepare and deliver crisp updates to senior stakeholders and facilitate cross-functional alignment with ease.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Self-starter who thrives in ambiguous, high-growth environments. Energized by building structure where none exists, moving fast, and learning new product domains quickly.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>FD21\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.\nJob DescriptionAs Growth Products GTM & Program Manager for APAC, you will be the dedicated go-to-market architect and program execution lead for ServiceNow's highest-priority growth products across the region. Specifically, you will own the GTM strategy and regional program management for Security and Identity solutions (Armis, Veza), AI-powered employee productivity (Moveworks), and the AI control tower (AICT) suite - driving pipeline, sales activation, and customer adoption across India, Asia & Korea, and ANZ. This is a highly cross-functional role at the intersection of strategy and field execution. You will translate global product GTM strategies into APAC-ready programs that field teams can land and scale. Working alongside regional Business Managers, field sales, marketing, and channel teams, you will design and run the plays, cadences, and programs that move these products from emerging to established motions in the region. A core part of your mandate is driving AI acceleration - ensuring the field is equipped, activated, and executing on AI-native opportunities across all growth products. This role requires someone who thrives at the pace of a product launch - able to hold multiple GTM programs simultaneously, build trust with both product specialist teams and field sales, and turn strategy into measurable pipeline and revenue outcomes. You will have direct visibility into ServiceNow's most strategically important growth bets and the opportunity to shape how APAC leads the way in making them successful. Key Responsibilities Own the end-to-end GTM program for Armis, Veza, Moveworks, and AICT across APAC. Design and execute regional landing plans for each product, working with global product teams to translate strategy into APAC-contextualized plays, coverage models, and pipeline programs. Drive sales activation and field readiness across APAC markets for the growth products. Build and deliver enablement programs, landing kits, and competitive positioning that equip field teams to identify, qualify, and close growth product opportunities. Lead AI native sales acceleration across the APAC field. Define the APAC approach to AI-native selling, track adoption across regions, identify blockers, and work with the Head of APAC GTM and regional Business Managers to drive consistent execution against AI-native pipeline targets. Build and manage program cadences across all growth products — tracking deal momentum, stakeholder alignment, and cross-functional execution. Maintain a clear view of pipeline health, top opportunities, and program risks across the portfolio. Partner with Marketing to co-design and execute demand generation programs, events, and pipeline acceleration campaigns specific to growth products. Ensure marketing investment is aligned to the moments and accounts that matter most for each product. Coordinate with partner teams to integrate the channel into growth product GTM motions. Define the partner play for each product, identify top partners by Major Area, and ensure partner-sourced pipeline is tracked and accelerating. Represent the growth products portfolio in APAC pipeline reviews, QBRs, and leadership forums. Provide structured updates on program performance, pipeline coverage, and execution gaps — with clear recommendations for intervention. Serve as the APAC voice to global product and GTM teams for Armis, Veza, Moveworks, and AICT. Surface APAC-specific market intelligence, competitive dynamics, and execution feedback that informs global strategy and product roadmap decisions. \nQualificationsTo be successful in this role you have:Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.~10 years of total work experience, with 5+ years in GTM strategy, sales strategy, product GTM, or program management in enterprise software or SaaS. Demonstrated experience running go-to-market programs for emerging or recently launched enterprise products - including sales enablement, pipeline generation, field activation, and adoption tracking. Strong understanding of enterprise software sales motions, including specialist sales, channel/partner dynamics, and the interplay between field sales and product GTM teams. Experience with security, identity, or AI product categories is a plus. Proven ability to manage multiple concurrent programs at pace - comfortable holding four product motions simultaneously, prioritizing across competing demands, and delivering through influence rather than authority. Cross-functional collaborator who builds trust quickly with both field-facing and product-facing stakeholders.  Strong analytical capabilities - able to build pipeline models, track program performance, identify gaps, and present clear, data-backed recommendations to senior leadership. APAC experience and regional awareness strongly preferred. Understands the market dynamics, customer buying patterns, and cultural nuances across India, Asia & Korea, and ANZ, and knows how to adapt global GTM plays accordingly. Exceptional communicator - clear, concise, and confident in both executive forums and working sessions. Able to prepare and deliver crisp updates to senior stakeholders and facilitate cross-functional alignment with ease. Self-starter who thrives in ambiguous, high-growth environments. Energized by building structure where none exists, moving fast, and learning new product domains quickly. FD21\nAdditional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1788406108000,"2026-09-03T04:18:20.362Z","SGD",{"jsonldValid":28,"jsonld":130},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Growth Products GTM & Program Manager, APAC \",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>As Growth Products GTM &amp; Program Manager for APAC, you will be the dedicated go-to-market architect and program execution lead for ServiceNow's highest-priority growth products across the region. Specifically, you will own the GTM&nbsp;strategy&nbsp;and regional program management for Security and Identity solutions (Armis, Veza), AI-powered employee productivity (Moveworks), and the AI&nbsp;control tower (AICT)&nbsp;suite&nbsp;-&nbsp;driving pipeline, sales activation, and customer adoption across India, Asia &amp; Korea, and ANZ.&nbsp;\u003C/p>\u003Cp>This is a highly cross-functional role at the intersection of&nbsp;strategy and field execution. You will translate global product GTM strategies into APAC-ready programs that field teams can land and scale. Working alongside&nbsp;regional&nbsp;Business Managers, field sales, marketing, and channel teams, you will design and run the plays, cadences, and programs that move these products from emerging to established motions in the region. A core part of your mandate is driving AI&nbsp;acceleration&nbsp;-&nbsp;ensuring the field is equipped, activated, and executing on AI-native&nbsp;opportunities across all growth products.&nbsp;\u003C/p>\u003Cp>This role requires someone who thrives at the pace of a product launch&nbsp;-&nbsp;able to hold multiple GTM programs simultaneously, build trust with both product&nbsp;specialist&nbsp;teams and field sales, and turn strategy into measurable pipeline and revenue outcomes. You will have direct visibility into ServiceNow's most strategically important growth bets and the opportunity to shape how APAC leads the way in making them successful.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own the end-to-end GTM program for Armis, Veza,&nbsp;Moveworks, and AICT across APAC. Design and execute regional landing plans for each product, working with global product teams to translate strategy into APAC-contextualized plays, coverage models, and pipeline programs.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive sales activation and field readiness across&nbsp;APAC markets for the growth products. Build and deliver enablement programs, landing kits, and competitive positioning that equip field teams to identify, qualify, and close growth product opportunities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Lead AI native&nbsp;sales&nbsp;acceleration across the APAC field. Define the APAC approach to AI-native&nbsp;selling, track adoption across&nbsp;regions, identify blockers, and work with the Head of APAC GTM and&nbsp;regional&nbsp;Business Managers to drive consistent execution against AI-native pipeline targets.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and manage program cadences across all growth products — tracking deal momentum, stakeholder alignment, and cross-functional execution. Maintain a clear view of pipeline health, top opportunities, and program risks across the portfolio.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with&nbsp;Marketing&nbsp;to co-design and execute demand generation programs, events, and pipeline acceleration campaigns specific to growth products. Ensure marketing investment is aligned to the moments and accounts that matter most for each product.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Coordinate with&nbsp;partner teams to integrate the channel into growth product GTM motions. Define the partner play for each product, identify top partners by Major Area, and ensure partner-sourced pipeline is tracked and accelerating.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the growth products portfolio in APAC pipeline reviews, QBRs, and leadership forums. Provide structured updates on program performance, pipeline coverage, and execution gaps — with clear recommendations for intervention.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as the&nbsp;APAC&nbsp;voice to global product and GTM teams for Armis, Veza,&nbsp;Moveworks, and AICT. Surface APAC-specific market intelligence, competitive dynamics, and execution feedback that informs global strategy and product roadmap decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.\u003C/li>\u003Cli>\u003Cp>~10 years of total work experience, with&nbsp;5+ years in GTM strategy, sales strategy, product GTM, or program management in enterprise software or SaaS.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience running go-to-market programs for emerging or recently launched enterprise products&nbsp;-&nbsp;including sales enablement, pipeline generation, field activation, and adoption tracking.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong understanding of enterprise software sales motions, including specialist sales, channel/partner dynamics, and the interplay between field sales and product GTM teams. Experience with security, identity, or AI product categories is a plus.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to manage multiple concurrent programs at pace&nbsp;-&nbsp;comfortable holding four product motions simultaneously, prioritizing across competing demands, and delivering through influence rather than authority.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Cross-functional collaborator who builds trust quickly with both field-facing and product-facing stakeholders.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong analytical capabilities&nbsp;-&nbsp;able to build pipeline models, track program performance, identify gaps, and present clear, data-backed recommendations to senior leadership.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>APAC experience and regional awareness strongly preferred. Understands the market dynamics, customer buying patterns, and cultural nuances across India, Asia &amp; Korea, and ANZ, and knows how to adapt global GTM plays accordingly.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Exceptional communicator&nbsp;-&nbsp;clear, concise, and confident in both executive forums and working sessions. Able to prepare and deliver crisp updates to senior stakeholders and facilitate cross-functional alignment with ease.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Self-starter who thrives in ambiguous, high-growth environments. Energized by building structure where none exists, moving fast, and learning new product domains quickly.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>FD21\u003C/p>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T04:18:20.362Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"93ec4f3dc6e7d0caeb04a441e48879f89338393b8d66957ce442600ea274ad8d\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Singapore\",\"addressCountry\":\"SG\"}}}",1791538862835]