[{"data":1,"prerenderedAt":96},["ShallowReactive",2],{"$ftBret_zuCl0FsevWqMAentRZooJCK9WZUYi4i81I0Ys":3,"$fckyuvx48cgINUJrEnWQfdPfvpO6RRJxmalm-b_WTpV0":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":26},"02e70d0c61f445a13e55c38507242a6b7242bda52269637b90149f821dcaf7f1","director-of-product-marketing-at-servicenow-c6fe6001f3","Director of Product Marketing","ServiceNow","https://cdn.jobboardwise.com/logo/servicenow.com","The AI platform for business transformation","Software Development","Santa Clara","United States",true,[16],"Full-time","Product","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>About the Role&nbsp;\u003C/p>\u003Cp>Every company is racing to deploy AI agents. Few know how they'll govern them.&nbsp;\u003C/p>\u003Cp>As AI moves from experimentation to enterprise-wide deployment, trust, security, compliance, and control have become the biggest barriers to adoption.&nbsp;&nbsp;\u003C/p>\u003Cp>That's why we built ServiceNow AI Control Tower.&nbsp;\u003C/p>\u003Cp>And now you have an opportunity to help define what’s next. ServiceNow is looking for a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), one of the most strategic products in our AI portfolio. This is a rare opportunity to shape a category at the intersection of AI, governance, and security.&nbsp;&nbsp;\u003C/p>\u003Cp>You'll own narrative, positioning, launches, web presence, content, campaigns, and demand generation for AI Control Tower, partnering across Product, Engineering, Sales, and executive leadership to drive market impact and business growth. Working alongside a high-caliber Product Marketing team, you'll help bring breakthrough innovation to market and turning great ideas into measurable results.&nbsp;\u003C/p>\u003Cp>If you love building markets, not just marketing products, this role is for you.&nbsp;\u003C/p>\u003Cp>What You'll Do&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own launches end-to-end for AI Control Tower, from planning and messaging through execution, working closely with product, comms, and campaigns to make every release land with impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive web and digital presence, shaping how AICT shows up on servicenow.com and across digital properties, working with web and creative teams to keep the story sharp, current, and conversion-focused.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner on demand gen and digital campaigns with campaign and field marketing to build and optimize programs that generate real pipeline, using messaging and content that make AICT impossible to ignore.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create the content engine with briefs, web copy, launch assets, sales enablement, campaign content that fuels every team touching AICT in market.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders. You don't need to be an engineer, but you need to genuinely get the AI governance/security space and be excited to go deeper into it.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Work closely with VP+ stakeholders across Product, Engineering, and to make sure launches, campaigns, and content are always grounded in where the product and the market are actually heading.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Bring AI into how you work. Use AI tools strategically in your own day-to-day to draft, research, ideate, and produce content, and bring what you learn back to the team so PMM gets faster and sharper as a group.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Be a builder on a builder's team. This is a leadership opportunity to shape not only AI Control Tower product, but also&nbsp;ServiceNow's company positioning as a leader in AI governance and control, with real room to bring in fresh ideas and best practices.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>What You Bring&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>8+ years in product marketing, with strong chops in launches, web, content, and digital/demand gen campaigns for B2B tech.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Real enthusiasm for AI, security, and governance. You read about this stuff for fun, not just for work.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>You use AI tools yourself, already, to work smarter and faster, and you're excited to bring that fluency to a team that wants to keep leveling up.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Comfort getting technical enough to talk credibly with product and engineering.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A track record of running with ambiguity and multiple moving pieces without losing the thread or the fun.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Sharp writing and storytelling instincts. You can make a complex product sound clear, human, and exciting.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience collaborating with senior stakeholders with confidence, bring clarity and alignment across different perspectives and priorities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>Why This Role&nbsp;\u003C/p>\u003Cp>You'll join at one of the most exciting moments in enterprise technology. ServiceNow AI Control Tower sits at the center of the conversation every executive team is having: how to govern, secure, and scale AI responsibly.&nbsp;\u003C/p>\u003Cp>This is your chance to help define that conversation.&nbsp;\u003C/p>\u003Cp>You'll shape market perception, influence product direction, work closely with senior leaders, and help build a business at the forefront of ServiceNow's AI strategy. Most importantly, you'll do work that has real impact, with a team that loves what it does and pushes each other to be better every day.&nbsp;\u003C/p>\u003Cp>If you're energized by building categories, launching innovative products, and helping customers unlock the promise of AI, this role was made for you.&nbsp;\u003C/p>\u003Cp>For positions in this location, we offer a base pay of &lt;&lt;$192,400 - $300,650&gt;&gt;, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description About the Role Every company is racing to deploy AI agents. Few know how they'll govern them. As AI moves from experimentation to enterprise-wide deployment, trust, security, compliance, and control have become the biggest barriers to adoption. That's why we built ServiceNow AI Control Tower. And now you have an opportunity to help define what’s next. ServiceNow is looking for a Director of Product Marketing to own positioning, messaging, and go-to-market execution for AI Control Tower (AICT), one of the most strategic products in our AI portfolio. This is a rare opportunity to shape a category at the intersection of AI, governance, and security. You'll own narrative, positioning, launches, web presence, content, campaigns, and demand generation for AI Control Tower, partnering across Product, Engineering, Sales, and executive leadership to drive market impact and business growth. Working alongside a high-caliber Product Marketing team, you'll help bring breakthrough innovation to market and turning great ideas into measurable results. If you love building markets, not just marketing products, this role is for you. What You'll Do Own launches end-to-end for AI Control Tower, from planning and messaging through execution, working closely with product, comms, and campaigns to make every release land with impact. Drive web and digital presence, shaping how AICT shows up on servicenow.com and across digital properties, working with web and creative teams to keep the story sharp, current, and conversion-focused. Partner on demand gen and digital campaigns with campaign and field marketing to build and optimize programs that generate real pipeline, using messaging and content that make AICT impossible to ignore. Create the content engine with briefs, web copy, launch assets, sales enablement, campaign content that fuels every team touching AICT in market. Translate a technical, fast-evolving product into a clear story for governance, security, and IT leaders. You don't need to be an engineer, but you need to genuinely get the AI governance/security space and be excited to go deeper into it. Work closely with VP+ stakeholders across Product, Engineering, and to make sure launches, campaigns, and content are always grounded in where the product and the market are actually heading. Bring AI into how you work. Use AI tools strategically in your own day-to-day to draft, research, ideate, and produce content, and bring what you learn back to the team so PMM gets faster and sharper as a group. Be a builder on a builder's team. This is a leadership opportunity to shape not only AI Control Tower product, but also ServiceNow's company positioning as a leader in AI governance and control, with real room to bring in fresh ideas and best practices. Qualifications What You Bring 8+ years in product marketing, with strong chops in launches, web, content, and digital/demand gen campaigns for B2B tech. Real enthusiasm for AI, security, and governance. You read about this stuff for fun, not just for work. You use AI tools yourself, already, to work smarter and faster, and you're excited to bring that fluency to a team that wants to keep leveling up. Comfort getting technical enough to talk credibly with product and engineering. A track record of running with ambiguity and multiple moving pieces without losing the thread or the fun. Sharp writing and storytelling instincts. You can make a complex product sound clear, human, and exciting. Experience collaborating with senior stakeholders with confidence, bring clarity and alignment across different perspectives and priorities. Why This Role You'll join at one of the most exciting moments in enterprise technology. ServiceNow AI Control Tower sits at the center of the conversation every executive team is having: how to govern, secure, and scale AI responsibly. This is your chance to help define that conversation. You'll shape market perception, influence product direction, work closely with senior leaders, and help build a business at the forefront of ServiceNow's AI strategy. Most importantly, you'll do work that has real impact, with a team that loves what it does and pushes each other to be better every day. If you're energized by building categories, launching innovative products, and helping customers unlock the promise of AI, this role was made for you. For positions in this location, we offer a base pay of >, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",0,1789464080000,"2026-09-15 11:25:38","2026-09-15T00:02:01.793Z",false,"USD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,43,52,59,73,87],{"id":31,"slug":32,"title":33,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":34,"country":13,"remote":24,"employmentType":35,"department":36,"content_html":37,"content_text":38,"years":20,"createdAt":39,"updatedAtISO":40,"postedAtISO":41,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":42},"250156dc44c22e41cf615dbbf458e03e7bce006f11410d71bf2d86a21cb6b8f9","senior-product-marketing-manager-ai-partnerships-at-servicenow-b2de2defb1","Senior Product Marketing Manager, AI Partnerships","San Diego",[16],"Data","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>We are seeking a highly motivated, technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for ServiceNow’s most strategic AI partnerships including OpenAI, Anthropic, NVIDIA, and other leading AI partners. As frontier models and accelerated computing reshape enterprise AI, this role turns joint innovation with our AI partners into differentiated products, joint go-to-market motions, and pipeline.&nbsp;\u003C/p>\u003Cp>This is a dual-mandate role with equal responsibility for product and go-to-market. On the product side, you will partner deeply with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including new offerings built by our Forward Deployed Engineering team. On the go-to-market side, you will build the joint-selling and joint-GTM motions including narratives, proof points, sales plays, and field enablement that bring those co-innovations to market with our partners. You will work day with product managers, partner marketing, partner sales, and partner go-to-market teams, and be the product marketing lead for ServiceNow at all sponsored third-party AI events &amp; conferences.&nbsp;&nbsp;\u003C/p>\u003Cp>To be successful, you must have proven B2B enterprise product marketing experience bringing AI-powered solutions to market, genuine fluency in the frontier AI and the current enterprise AI landscape, and a track record of both shaping product direction and driving go-to-market results.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>What you get to do in this role:&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Own joint GTM and co-innovation strategy for AI partnerships \u003C/strong>– Lead go-to-market and co-innovation across ServiceNow’s AI partners, specifically OpenAI, Anthropic, NVIDIA, spanning joint selling, joint go-to-market, and co-innovation.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Carry equal product and go-to-market responsibility \u003C/strong>– Partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Develop differentiated value propositions and proof points by partner –\u003C/strong> Craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Lead co-innovation GTM plays end-to-end – \u003C/strong>Take named co-innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Build joint-selling enablement and field marketing – \u003C/strong>Create First Call Decks, battlecards, technical demo flows, and one-pagers for joint ServiceNow + partner selling motions.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Align sales, product, and partner teams on one co-innovation narrative – \u003C/strong>Ensure ServiceNow field sellers and partner sellers tell the same story to end customers.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Feed frontier-AI market intelligence into product planning –\u003C/strong> Bring competitive dynamics, model-landscape shifts, and whitespace insights to roadmap conversations. You inform the roadmap; Product Management owns the decisions.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Represent marketing in customer engagements – \u003C/strong>Act as the go-to expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals.&nbsp;\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>7–10+ years in enterprise product marketing, product management, or sales engineering&nbsp;\u003C/li>\u003Cli>4+ years working with enterprise software platforms; AI experience required, ideally bringing AI-powered solutions to market&nbsp;\u003C/li>\u003Cli>Working fluency in the frontier-AI and accelerated-computing landscape (LLMs / foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus&nbsp;\u003C/li>\u003Cli>Experience partnering with product and engineering to shape and launch products—not just market them&nbsp;\u003C/li>\u003Cli>Proven ability to build sales plays and enablement content grounded in seller and customer insights&nbsp;\u003C/li>\u003Cli>Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences&nbsp;\u003C/li>\u003Cli>Track record of developing polished, C-suite-ready presentations and sales assets&nbsp;\u003C/li>\u003Cli>Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority&nbsp;\u003C/li>\u003Cli>Excellent written and verbal communication skills; comfortable presenting to customers and executives&nbsp;\u003C/li>\u003Cli>Up to 25% travel to support sales efforts and industry events&nbsp;\u003C/li>\u003C/ul>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\u003Cp>For positions in this location, we offer a base pay of 148,900-232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description We are seeking a highly motivated, technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for ServiceNow’s most strategic AI partnerships including OpenAI, Anthropic, NVIDIA, and other leading AI partners. As frontier models and accelerated computing reshape enterprise AI, this role turns joint innovation with our AI partners into differentiated products, joint go-to-market motions, and pipeline. This is a dual-mandate role with equal responsibility for product and go-to-market. On the product side, you will partner deeply with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including new offerings built by our Forward Deployed Engineering team. On the go-to-market side, you will build the joint-selling and joint-GTM motions including narratives, proof points, sales plays, and field enablement that bring those co-innovations to market with our partners. You will work day with product managers, partner marketing, partner sales, and partner go-to-market teams, and be the product marketing lead for ServiceNow at all sponsored third-party AI events & conferences. To be successful, you must have proven B2B enterprise product marketing experience bringing AI-powered solutions to market, genuine fluency in the frontier AI and the current enterprise AI landscape, and a track record of both shaping product direction and driving go-to-market results. What you get to do in this role: Own joint GTM and co-innovation strategy for AI partnerships – Lead go-to-market and co-innovation across ServiceNow’s AI partners, specifically OpenAI, Anthropic, NVIDIA, spanning joint selling, joint go-to-market, and co-innovation. Carry equal product and go-to-market responsibility – Partner with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, and build the field motions that take them to market. Develop differentiated value propositions and proof points by partner – Craft narratives, customer stories, and persona messaging (CIO/CISO, CDAO, CFO) that show real use cases and outcomes for each AI partner. Lead co-innovation GTM plays end-to-end – Take named co-innovations from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution—building a repeatable model across partners. Build joint-selling enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for joint ServiceNow + partner selling motions. Align sales, product, and partner teams on one co-innovation narrative – Ensure ServiceNow field sellers and partner sellers tell the same story to end customers. Feed frontier-AI market intelligence into product planning – Bring competitive dynamics, model-landscape shifts, and whitespace insights to roadmap conversations. You inform the roadmap; Product Management owns the decisions. Represent marketing in customer engagements – Act as the go-to expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals. Qualifications To be successful in this role you have: 7–10+ years in enterprise product marketing, product management, or sales engineering 4+ years working with enterprise software platforms; AI experience required, ideally bringing AI-powered solutions to market Working fluency in the frontier-AI and accelerated-computing landscape (LLMs / foundation models, inference, GPUs); familiarity with the NVIDIA ecosystem a strong plus Experience partnering with product and engineering to shape and launch products—not just market them Proven ability to build sales plays and enablement content grounded in seller and customer insights Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences Track record of developing polished, C-suite-ready presentations and sales assets Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority Excellent written and verbal communication skills; comfortable presenting to customers and executives Up to 25% travel to support sales efforts and industry events Compensation is based on the geographic location in which the role is located and is subject to change based on work location. For positions in this location, we offer a base pay of 148,900-232,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1788888675000,"2026-09-10 04:16:46","2026-09-08T15:58:49.977Z",{"jsonldValid":24,"jsonld":27},{"id":44,"slug":45,"title":46,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":24,"employmentType":47,"department":17,"content_html":48,"content_text":49,"years":20,"createdAt":39,"updatedAtISO":40,"postedAtISO":50,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":51},"49baaf1963c53102d92b52bed955f3112bdfac0bdb164a23c21bc94004816ee2","senior-product-marketing-manager-hyperscaler-partnerships-at-servicenow-b0bcb51766","Senior Product Marketing Manager, Hyperscaler Partnerships",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>We are seeking a strategic, go-to-market–minded Senior Product Marketing Manager to own the unified go-to-market narrative and positioning for ServiceNow’s hyperscaler partnerships across Microsoft, AWS, and Google Cloud. The hyperscaler route to market is one of ServiceNow’s primary growth vectors, and this role connects our product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement.&nbsp;\u003C/p>\u003Cp>This role sits at the intersection of product marketing (positioning, messaging, proof points) and go-to-market execution (field enablement, deal support, pipeline contribution). You will own the narrative and the assets, and jointly run the partner relationship alongside our global partner solutions team, they own the co-sell commitments and the deal; you own the story that wins it. Day to day, you will partner with the partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers. You will create, message and execute the ServiceNow marketing strategy across Microsoft, AWS and Google Cloud sponsored events.&nbsp;&nbsp;\u003C/p>\u003Cp>To be successful, you must have proven B2B enterprise product marketing experience, at least one shipped hyperscaler go-to-market motion, and a strong command of cloud partner mechanics including co-sell, marketplace transactability, and partner economics. If you are energized by building differentiated GTM strategies that move pipeline and revenue, this role is for you.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>What you get to do in this role:&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Own unified hyperscaler GTM strategy and positioning \u003C/strong>– Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Jointly run the hyperscaler relationship\u003C/strong> – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers.&nbsp;&nbsp;\u003C/li>\u003Cli>Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Lead co-innovation GTM plays end-to-end \u003C/strong>– Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Build hyperscaler sales enablement and field marketing\u003C/strong> – Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler and built to win deals.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Align sales, product, and partner teams on one narrative \u003C/strong>– Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Feed market intelligence into product planning –\u003C/strong> Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations. You inform the roadmap; Product Management owns the decisions.&nbsp;\u003C/li>\u003Cli>\u003Cstrong>Represent marketing in customer engagements \u003C/strong>– Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals to help advance conversations and close business.&nbsp;\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>To be successful in this role you have:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>7–10+ years in enterprise product marketing, product management, or sales engineering&nbsp;\u003C/li>\u003Cli>4+ years working with enterprise software platforms; cloud / hyperscaler go-to-market experience required&nbsp;\u003C/li>\u003Cli>At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics). Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus&nbsp;\u003C/li>\u003Cli>Proven ability to build sales plays and enablement content grounded in seller and customer insights&nbsp;\u003C/li>\u003Cli>Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences&nbsp;\u003C/li>\u003Cli>Track record of developing polished, C-suite-ready presentations and sales assets&nbsp;\u003C/li>\u003Cli>Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority&nbsp;\u003C/li>\u003Cli>Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations&nbsp;\u003C/li>\u003Cli>Excellent written and verbal communication skills; comfortable presenting to customers and executives&nbsp;\u003C/li>\u003Cli>Up to 10% travel to support sales efforts and industry events&nbsp;\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of 165,500 - 258,550, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people. Job Description We are seeking a strategic, go-to-market–minded Senior Product Marketing Manager to own the unified go-to-market narrative and positioning for ServiceNow’s hyperscaler partnerships across Microsoft, AWS, and Google Cloud. The hyperscaler route to market is one of ServiceNow’s primary growth vectors, and this role connects our product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement. This role sits at the intersection of product marketing (positioning, messaging, proof points) and go-to-market execution (field enablement, deal support, pipeline contribution). You will own the narrative and the assets, and jointly run the partner relationship alongside our global partner solutions team, they own the co-sell commitments and the deal; you own the story that wins it. Day to day, you will partner with the partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across all three hyperscalers. You will create, message and execute the ServiceNow marketing strategy across Microsoft, AWS and Google Cloud sponsored events. To be successful, you must have proven B2B enterprise product marketing experience, at least one shipped hyperscaler go-to-market motion, and a strong command of cloud partner mechanics including co-sell, marketplace transactability, and partner economics. If you are energized by building differentiated GTM strategies that move pipeline and revenue, this role is for you. What you get to do in this role: Own unified hyperscaler GTM strategy and positioning – Develop differentiated go-to-market narratives across Microsoft Azure, AWS, and Google Cloud that account for each partner’s market, competitive position, customer base, and go-to-market motion. Each hyperscaler’s positioning is built, not templated. Jointly run the hyperscaler relationship – Own the narrative and assets while co-running the partner relationship with the hyperscaler partner managers. Develop distinct value propositions and proof points by hyperscaler – Craft messaging, customer stories, competitive positioning, and persona-specific narratives (CIO/CISO, CFO) that resonate with each partner’s buying process and use cases. Lead co-innovation GTM plays end-to-end – Partner with product management and engineering to identify co-innovations, then take each one from concept through demo, field enablement, win/loss tracking, and pipeline attribution. Build a repeatable model that scales across all three partners. Build hyperscaler sales enablement and field marketing – Create First Call Decks, battlecards, technical demo flows, and one-pagers for specific buying committees, customized by hyperscaler and built to win deals. Align sales, product, and partner teams on one narrative – Ensure ServiceNow field sellers and hyperscaler sales teams tell the same story to end customers; misalignment stalls deals. Feed market intelligence into product planning – Bring hyperscaler customer behavior, competitive dynamics, and market whitespace to product steering conversations. You inform the roadmap; Product Management owns the decisions. Represent marketing in customer engagements – Act as the go-to hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals to help advance conversations and close business. Qualifications To be successful in this role you have: 7–10+ years in enterprise product marketing, product management, or sales engineering 4+ years working with enterprise software platforms; cloud / hyperscaler go-to-market experience required At least one shipped hyperscaler GTM motion, with a working understanding of cloud partner mechanics (co-sell, marketplace transactability, partner economics). Strong Azure or adjacent Microsoft ecosystem experience (Office 365, Dynamics, Teams) a plus Proven ability to build sales plays and enablement content grounded in seller and customer insights Expert, strategic storyteller who can craft simple, memorable narratives for both technical and executive audiences Track record of developing polished, C-suite-ready presentations and sales assets Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams—shipping through influence, not authority Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations Excellent written and verbal communication skills; comfortable presenting to customers and executives Up to 10% travel to support sales efforts and industry events For positions in this location, we offer a base pay of 165,500 - 258,550, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-08T15:54:48.809Z",{"jsonldValid":24,"jsonld":27},{"id":53,"slug":54,"title":46,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":55,"country":13,"remote":24,"employmentType":56,"department":17,"content_html":48,"content_text":49,"years":20,"createdAt":39,"updatedAtISO":40,"postedAtISO":57,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":58},"8865e4cc1734daf6991f465765dd1fc292bd7a4a7cf34afd2a6cc4a81413d882","senior-product-marketing-manager-hyperscaler-partnerships-at-servicenow-c568edfd47","Kirkland",[16],"2026-09-08T15:54:04.899Z",{"jsonldValid":24,"jsonld":27},{"id":60,"slug":61,"title":62,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":24,"employmentType":63,"department":17,"content_html":64,"content_text":65,"years":20,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":14,"salaryMin":69,"salaryMax":70,"currency":25,"isPaid":24,"schema":71},"33a2d02cc17fce2e73d991faae6ae631f8d58ecaa9aaa4e8e91ea4e5fe7e08b2","director-customer-excellence-product-marketing-at-servicenow-33a4175329","Director, Customer Excellence Product Marketing",[16],"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Role Overview&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cem>You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter. If that sounds like your ideal environment, keep reading.&nbsp;\u003C/em>\u003C/p>\u003Cp>Customer Excellence is one of ServiceNow's most important growth opportunities, helping customers accelerate adoption, realize business value faster, and maximize outcomes from their ServiceNow investments. As Impact continues to scale and Services evolves toward a recurring growth model, ServiceNow is investing in a dedicated Product Marketing leader to define how these offerings are positioned, understood, and activated in market.&nbsp;\u003C/p>\u003Cp>The Director, Customer Excellence Product Marketing serves as the dedicated Product Marketing leader for the Customer Excellence portfolio, including Impact, Expert Services, and the broader customer value realization story. This role owns positioning, messaging, seller enablement strategy, market intelligence, and go-to-market frameworks while establishing the operating model needed to scale the function over time. &nbsp;\u003C/p>\u003Cp>This is not a traditional portfolio Product Marketing role.&nbsp;\u003C/p>\u003Cp>Success requires equal parts strategist, builder, operator, and influencer. You will partner across Product, Customer Excellence, Services, Sales, and Marketing to create a unified narrative, establish scalable ways of working, and build feedback loops that connect customer and seller insights back into the business. You will help determine how this capability scales over time through AI, automation, operating model innovation, partnerships, and future investment decisions.&nbsp;\u003C/p>\u003Cp>If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Customer Excellence Narrative &amp; Positioning (35%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Lead the market narrative and positioning strategy for the Customer Excellence portfolio.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own positioning and messaging for Impact, Expert Services, and emerging Customer Excellence offerings&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop differentiated value propositions, messaging frameworks, and competitive positioning strategies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain the market narrative explaining why Impact and Expert Services matter, how they work together, and the value customers realize through both offerings. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create compelling customer value realization stories that connect product adoption to measurable business outcomes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ensure Customer Excellence offerings are consistently represented across ServiceNow platform, solution, and industry narratives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as the strategic advisor for Customer Excellence messaging and positioning decisions across the organization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Seller Enablement &amp; Go-to-Market Strategy (25%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Define the strategies and frameworks that enable customer-facing teams to effectively communicate Customer Excellence value.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define seller readiness and enablement strategies that improve awareness, adoption, and utilization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop messaging frameworks, sales narratives, talk tracks, battlecards, and objection handling strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with Sales, Enablement, and Customer Excellence leadership to improve field effectiveness and consistency of message.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Services transformation toward recurring revenue models through effective positioning and go-to-market strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement approaches to assess seller readiness, content utilization, and messaging adoption.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Market Intelligence &amp; Insights (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Create a scalable market intelligence capability that continuously informs strategy and prioritization.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish a structured Voice of Customer, Voice of Field, and Voice of Services feedback model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Synthesize customer feedback, seller insights, competitive intelligence, adoption trends, and market signals.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Conduct win/loss analysis and identify messaging gaps, competitive threats, and growth opportunities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create repeatable feedback loops that connect market insights to Product, Services, Customer Excellence, and Marketing stakeholders.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Translate market signals into actionable recommendations that influence strategy and investment decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Customer Excellence Operating Model &amp; Scale (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Establish the operational foundation for how Customer Excellence Product Marketing works and scales.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Design and evolve the Customer Excellence Product Marketing operating model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish repeatable engagement frameworks across Product, Customer Excellence, Services, Sales, Enablement, and Marketing.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define operating rhythms, governance structures, stakeholder engagement models, and decision-making frameworks.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create scalable frameworks, templates, and best practices that increase consistency and reduce dependency on manual effort.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build systems and workflows that enable scale through AI, automation, and leverage rather than headcount alone.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Evaluate future organizational needs and recommend investments, operating model enhancements, or resource requirements based on business impact and maturity.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cross-Functional Leadership &amp; Influence&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Operate as the connective tissue across Product, Customer Excellence, Services, Sales, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Influence VP- and senior leader-level stakeholders without direct authority. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive alignment around Customer Excellence priorities, positioning, and strategic initiatives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish clear ownership boundaries and engagement models across a complex stakeholder environment.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent Customer Excellence priorities within Product &amp; Solutions Marketing planning and execution processes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Owns&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Impact positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Expert Services positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer value realization narrative&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence messaging architecture&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive positioning and differentiation&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Seller enablement strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Voice of Customer and Voice of Field insights&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Market intelligence programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Win/loss analysis&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services transformation positioning and GTM support&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence Product Marketing operating model&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Does Not Own\u003C/strong>&nbsp;\u003C/p>\u003Cp>To maintain focus and strategic impact, this role does not own:&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Product roadmap or prioritization&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Product management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Service delivery methodologies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services packaging strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Adoption operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer success operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>NPS ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>GRR ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Renewal execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Campaign execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer marketing programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Advocacy programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demand generation execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Event production and execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Launch management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>General marketing support requests&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>This role defines the narrative, positioning, enablement strategy, and market insights. Partner organizations execute within their respective functions. &nbsp;\u003C/p>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Experience&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building or establishing new capabilities, operating models, or programs from the ground up.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer adoption, value realization, customer success, professional services, or recurring revenue business models preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cstrong>Core Competencies&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Strategic Product Marketing&nbsp;\u003C/strong>\u003C/p>\u003Cp>Develops compelling narratives, differentiated positioning, competitive strategies, and scalable go-to-market frameworks.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Operational Framework Design&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates structures that bring clarity to complexity, designing operating models, governance frameworks, and repeatable processes that scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Systems Thinking&nbsp;\u003C/strong>\u003C/p>\u003Cp>Looks beyond individual deliverables to create sustainable capabilities, operating mechanisms, and long-term organizational leverage.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Executive Communication&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates executive-ready materials and communicates complex concepts with clarity, precision, and influence.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Matrix Organization Leadership&nbsp;\u003C/strong>\u003C/p>\u003Cp>Thrives in environments requiring close collaboration across Product, Sales, Services, Marketing, and Customer Excellence teams at all levels.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Stakeholder Management Excellence&nbsp;\u003C/strong>\u003C/p>\u003Cp>Builds trust quickly, drives alignment, resolves ambiguity, and successfully influences without direct authority.&nbsp;\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Differentiating Attributes&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Builder Mentality&nbsp;\u003C/strong>\u003C/p>\u003Cp>Energized by creating new capabilities, establishing operating models, and bringing clarity to ambiguous business challenges.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>AI-Native Mindset&nbsp;\u003C/strong>\u003C/p>\u003Cp>Actively explores AI-enabled workflows, automation opportunities, and innovative approaches that improve productivity and organizational scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Self-Sufficient &amp; High Agency&nbsp;\u003C/strong>\u003C/p>\u003Cp>Requires minimal direction, proactively identifies opportunities, develops solutions, and drives outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Entrepreneurial Operator\u003C/strong>&nbsp;\u003C/p>\u003Cp>Balances strategic thinking with execution excellence and enjoys building systems that create durable impact.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Customer Obsessed&nbsp;\u003C/strong>\u003C/p>\u003Cp>Maintains deep curiosity about customer outcomes, adoption challenges, and value realization opportunities.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Relentless Follow-Through\u003C/strong>&nbsp;\u003C/p>\u003Cp>Maintains momentum through complexity, drives initiatives to completion, and consistently delivers business outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>First 90 Days&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Develop a deep understanding of the Customer Excellence portfolio, stakeholder landscape, and existing market perception.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of &lt;&lt;$192,400 - $300,650&gt;&gt;, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.\nJob DescriptionRole Overview You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter. If that sounds like your ideal environment, keep reading. Customer Excellence is one of ServiceNow's most important growth opportunities, helping customers accelerate adoption, realize business value faster, and maximize outcomes from their ServiceNow investments. As Impact continues to scale and Services evolves toward a recurring growth model, ServiceNow is investing in a dedicated Product Marketing leader to define how these offerings are positioned, understood, and activated in market. The Director, Customer Excellence Product Marketing serves as the dedicated Product Marketing leader for the Customer Excellence portfolio, including Impact, Expert Services, and the broader customer value realization story. This role owns positioning, messaging, seller enablement strategy, market intelligence, and go-to-market frameworks while establishing the operating model needed to scale the function over time.  This is not a traditional portfolio Product Marketing role. Success requires equal parts strategist, builder, operator, and influencer. You will partner across Product, Customer Excellence, Services, Sales, and Marketing to create a unified narrative, establish scalable ways of working, and build feedback loops that connect customer and seller insights back into the business. You will help determine how this capability scales over time through AI, automation, operating model innovation, partnerships, and future investment decisions. If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you. Key Responsibilities Customer Excellence Narrative & Positioning (35%) Lead the market narrative and positioning strategy for the Customer Excellence portfolio. Responsibilities Own positioning and messaging for Impact, Expert Services, and emerging Customer Excellence offerings Develop differentiated value propositions, messaging frameworks, and competitive positioning strategies Build and maintain the market narrative explaining why Impact and Expert Services matter, how they work together, and the value customers realize through both offerings.  Create compelling customer value realization stories that connect product adoption to measurable business outcomes. Ensure Customer Excellence offerings are consistently represented across ServiceNow platform, solution, and industry narratives. Serve as the strategic advisor for Customer Excellence messaging and positioning decisions across the organization. Seller Enablement & Go-to-Market Strategy (25%) Define the strategies and frameworks that enable customer-facing teams to effectively communicate Customer Excellence value. Responsibilities Define seller readiness and enablement strategies that improve awareness, adoption, and utilization. Develop messaging frameworks, sales narratives, talk tracks, battlecards, and objection handling strategies. Partner with Sales, Enablement, and Customer Excellence leadership to improve field effectiveness and consistency of message. Support the Services transformation toward recurring revenue models through effective positioning and go-to-market strategies. Establish measurement approaches to assess seller readiness, content utilization, and messaging adoption. Market Intelligence & Insights (20%) Create a scalable market intelligence capability that continuously informs strategy and prioritization. Responsibilities Establish a structured Voice of Customer, Voice of Field, and Voice of Services feedback model. Synthesize customer feedback, seller insights, competitive intelligence, adoption trends, and market signals. Conduct win/loss analysis and identify messaging gaps, competitive threats, and growth opportunities. Create repeatable feedback loops that connect market insights to Product, Services, Customer Excellence, and Marketing stakeholders. Translate market signals into actionable recommendations that influence strategy and investment decisions. Customer Excellence Operating Model & Scale (20%) Establish the operational foundation for how Customer Excellence Product Marketing works and scales. Responsibilities Design and evolve the Customer Excellence Product Marketing operating model. Establish repeatable engagement frameworks across Product, Customer Excellence, Services, Sales, Enablement, and Marketing. Define operating rhythms, governance structures, stakeholder engagement models, and decision-making frameworks. Create scalable frameworks, templates, and best practices that increase consistency and reduce dependency on manual effort. Build systems and workflows that enable scale through AI, automation, and leverage rather than headcount alone. Evaluate future organizational needs and recommend investments, operating model enhancements, or resource requirements based on business impact and maturity. Cross-Functional Leadership & Influence Responsibilities Operate as the connective tissue across Product, Customer Excellence, Services, Sales, and Marketing organizations. Influence VP- and senior leader-level stakeholders without direct authority.  Drive alignment around Customer Excellence priorities, positioning, and strategic initiatives. Establish clear ownership boundaries and engagement models across a complex stakeholder environment. Represent Customer Excellence priorities within Product & Solutions Marketing planning and execution processes. What This Role Owns Impact positioning and messaging Expert Services positioning and messaging Customer value realization narrative Customer Excellence messaging architecture Competitive positioning and differentiation Seller enablement strategy Voice of Customer and Voice of Field insights Market intelligence programs Win/loss analysis Services transformation positioning and GTM support Customer Excellence Product Marketing operating model What This Role Does Not Own To maintain focus and strategic impact, this role does not own: Product roadmap or prioritization Product management Service delivery methodologies Services packaging strategy Adoption operations Customer success operations NPS ownership GRR ownership Renewal execution Campaign execution Customer marketing programs Advocacy programs Demand generation execution Event production and execution Launch management General marketing support requests This role defines the narrative, positioning, enablement strategy, and market insights. Partner organizations execute within their respective functions.  \nQualificationsExperience 10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles. Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings. Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations. Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations. Experience building or establishing new capabilities, operating models, or programs from the ground up. Strong understanding of customer adoption, value realization, customer success, professional services, or recurring revenue business models preferred. Core Competencies Strategic Product Marketing Develops compelling narratives, differentiated positioning, competitive strategies, and scalable go-to-market frameworks. Operational Framework Design Creates structures that bring clarity to complexity, designing operating models, governance frameworks, and repeatable processes that scale. Systems Thinking Looks beyond individual deliverables to create sustainable capabilities, operating mechanisms, and long-term organizational leverage. Executive Communication Creates executive-ready materials and communicates complex concepts with clarity, precision, and influence. Matrix Organization Leadership Thrives in environments requiring close collaboration across Product, Sales, Services, Marketing, and Customer Excellence teams at all levels. Stakeholder Management Excellence Builds trust quickly, drives alignment, resolves ambiguity, and successfully influences without direct authority. Differentiating Attributes Builder Mentality Energized by creating new capabilities, establishing operating models, and bringing clarity to ambiguous business challenges. AI-Native Mindset Actively explores AI-enabled workflows, automation opportunities, and innovative approaches that improve productivity and organizational scale. Self-Sufficient & High Agency Requires minimal direction, proactively identifies opportunities, develops solutions, and drives outcomes. Entrepreneurial Operator Balances strategic thinking with execution excellence and enjoys building systems that create durable impact. Customer Obsessed Maintains deep curiosity about customer outcomes, adoption challenges, and value realization opportunities. Relentless Follow-Through Maintains momentum through complexity, drives initiatives to completion, and consistently delivers business outcomes. What Success Looks Like First 90 Days Develop a deep understanding of the Customer Excellence portfolio, stakeholder landscape, and existing market perception. For positions in this location, we offer a base pay of \u003C\u003C$192,400 - $300,650>>, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\nAdditional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.",1788492373000,"2026-09-07 17:35:57","2026-09-03T19:09:14.885Z",192400,300650,{"jsonldValid":14,"jsonld":72},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Customer Excellence Product Marketing\",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Role Overview&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cem>You thrive at the intersection of strategy, storytelling, and systems. You can translate a complex business challenge into a compelling market narrative, align diverse stakeholders around a common vision, and build the operating model required to scale impact. You enjoy bringing clarity to ambiguity, creating structure where none exists, and leveraging AI and automation to work smarter. If that sounds like your ideal environment, keep reading.&nbsp;\u003C/em>\u003C/p>\u003Cp>Customer Excellence is one of ServiceNow's most important growth opportunities, helping customers accelerate adoption, realize business value faster, and maximize outcomes from their ServiceNow investments. As Impact continues to scale and Services evolves toward a recurring growth model, ServiceNow is investing in a dedicated Product Marketing leader to define how these offerings are positioned, understood, and activated in market.&nbsp;\u003C/p>\u003Cp>The Director, Customer Excellence Product Marketing serves as the dedicated Product Marketing leader for the Customer Excellence portfolio, including Impact, Expert Services, and the broader customer value realization story. This role owns positioning, messaging, seller enablement strategy, market intelligence, and go-to-market frameworks while establishing the operating model needed to scale the function over time. &nbsp;\u003C/p>\u003Cp>This is not a traditional portfolio Product Marketing role.&nbsp;\u003C/p>\u003Cp>Success requires equal parts strategist, builder, operator, and influencer. You will partner across Product, Customer Excellence, Services, Sales, and Marketing to create a unified narrative, establish scalable ways of working, and build feedback loops that connect customer and seller insights back into the business. You will help determine how this capability scales over time through AI, automation, operating model innovation, partnerships, and future investment decisions.&nbsp;\u003C/p>\u003Cp>If you are energized by building new capabilities, influencing senior leaders without direct authority, and creating repeatable systems that scale impact far beyond your own individual contribution, this role was built for you.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Key Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Customer Excellence Narrative &amp; Positioning (35%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Lead the market narrative and positioning strategy for the Customer Excellence portfolio.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Own positioning and messaging for Impact, Expert Services, and emerging Customer Excellence offerings&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop differentiated value propositions, messaging frameworks, and competitive positioning strategies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build and maintain the market narrative explaining why Impact and Expert Services matter, how they work together, and the value customers realize through both offerings. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create compelling customer value realization stories that connect product adoption to measurable business outcomes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Ensure Customer Excellence offerings are consistently represented across ServiceNow platform, solution, and industry narratives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Serve as the strategic advisor for Customer Excellence messaging and positioning decisions across the organization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Seller Enablement &amp; Go-to-Market Strategy (25%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Define the strategies and frameworks that enable customer-facing teams to effectively communicate Customer Excellence value.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Define seller readiness and enablement strategies that improve awareness, adoption, and utilization.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Develop messaging frameworks, sales narratives, talk tracks, battlecards, and objection handling strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Partner with Sales, Enablement, and Customer Excellence leadership to improve field effectiveness and consistency of message.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Services transformation toward recurring revenue models through effective positioning and go-to-market strategies.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish measurement approaches to assess seller readiness, content utilization, and messaging adoption.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Market Intelligence &amp; Insights (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Create a scalable market intelligence capability that continuously informs strategy and prioritization.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish a structured Voice of Customer, Voice of Field, and Voice of Services feedback model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Synthesize customer feedback, seller insights, competitive intelligence, adoption trends, and market signals.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Conduct win/loss analysis and identify messaging gaps, competitive threats, and growth opportunities.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create repeatable feedback loops that connect market insights to Product, Services, Customer Excellence, and Marketing stakeholders.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Translate market signals into actionable recommendations that influence strategy and investment decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Customer Excellence Operating Model &amp; Scale (20%)&nbsp;\u003C/strong>\u003C/p>\u003Cp>Establish the operational foundation for how Customer Excellence Product Marketing works and scales.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Design and evolve the Customer Excellence Product Marketing operating model.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish repeatable engagement frameworks across Product, Customer Excellence, Services, Sales, Enablement, and Marketing.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Define operating rhythms, governance structures, stakeholder engagement models, and decision-making frameworks.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Create scalable frameworks, templates, and best practices that increase consistency and reduce dependency on manual effort.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Build systems and workflows that enable scale through AI, automation, and leverage rather than headcount alone.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Evaluate future organizational needs and recommend investments, operating model enhancements, or resource requirements based on business impact and maturity.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Cross-Functional Leadership &amp; Influence&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Responsibilities&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Operate as the connective tissue across Product, Customer Excellence, Services, Sales, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Influence VP- and senior leader-level stakeholders without direct authority. &nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive alignment around Customer Excellence priorities, positioning, and strategic initiatives.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Establish clear ownership boundaries and engagement models across a complex stakeholder environment.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent Customer Excellence priorities within Product &amp; Solutions Marketing planning and execution processes.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Owns&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Impact positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Expert Services positioning and messaging&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer value realization narrative&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence messaging architecture&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive positioning and differentiation&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Seller enablement strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Voice of Customer and Voice of Field insights&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Market intelligence programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Win/loss analysis&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services transformation positioning and GTM support&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer Excellence Product Marketing operating model&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What This Role Does Not Own\u003C/strong>&nbsp;\u003C/p>\u003Cp>To maintain focus and strategic impact, this role does not own:&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Product roadmap or prioritization&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Product management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Service delivery methodologies&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Services packaging strategy&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Adoption operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer success operations&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>NPS ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>GRR ownership&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Renewal execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Campaign execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Customer marketing programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Advocacy programs&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Demand generation execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Event production and execution&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Launch management&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>General marketing support requests&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>This role defines the narrative, positioning, enablement strategy, and market insights. Partner organizations execute within their respective functions. &nbsp;\u003C/p>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>\u003Cstrong>Experience&nbsp;\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>10+ years of experience in Product Marketing, Solution Marketing, Product Strategy, Go-to-Market, or related enterprise technology roles.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Proven experience developing positioning, messaging, and go-to-market strategies for complex enterprise offerings.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience influencing senior executives and leading strategic initiatives in highly matrixed organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience partnering across Product, Sales, Services, Customer Success, and Marketing organizations.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience building or establishing new capabilities, operating models, or programs from the ground up.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong understanding of customer adoption, value realization, customer success, professional services, or recurring revenue business models preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cstrong>Core Competencies&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Strategic Product Marketing&nbsp;\u003C/strong>\u003C/p>\u003Cp>Develops compelling narratives, differentiated positioning, competitive strategies, and scalable go-to-market frameworks.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Operational Framework Design&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates structures that bring clarity to complexity, designing operating models, governance frameworks, and repeatable processes that scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Systems Thinking&nbsp;\u003C/strong>\u003C/p>\u003Cp>Looks beyond individual deliverables to create sustainable capabilities, operating mechanisms, and long-term organizational leverage.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Executive Communication&nbsp;\u003C/strong>\u003C/p>\u003Cp>Creates executive-ready materials and communicates complex concepts with clarity, precision, and influence.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Matrix Organization Leadership&nbsp;\u003C/strong>\u003C/p>\u003Cp>Thrives in environments requiring close collaboration across Product, Sales, Services, Marketing, and Customer Excellence teams at all levels.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Stakeholder Management Excellence&nbsp;\u003C/strong>\u003C/p>\u003Cp>Builds trust quickly, drives alignment, resolves ambiguity, and successfully influences without direct authority.&nbsp;\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Differentiating Attributes&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cp>\u003Cstrong>Builder Mentality&nbsp;\u003C/strong>\u003C/p>\u003Cp>Energized by creating new capabilities, establishing operating models, and bringing clarity to ambiguous business challenges.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>AI-Native Mindset&nbsp;\u003C/strong>\u003C/p>\u003Cp>Actively explores AI-enabled workflows, automation opportunities, and innovative approaches that improve productivity and organizational scale.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Self-Sufficient &amp; High Agency&nbsp;\u003C/strong>\u003C/p>\u003Cp>Requires minimal direction, proactively identifies opportunities, develops solutions, and drives outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Entrepreneurial Operator\u003C/strong>&nbsp;\u003C/p>\u003Cp>Balances strategic thinking with execution excellence and enjoys building systems that create durable impact.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Customer Obsessed&nbsp;\u003C/strong>\u003C/p>\u003Cp>Maintains deep curiosity about customer outcomes, adoption challenges, and value realization opportunities.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Relentless Follow-Through\u003C/strong>&nbsp;\u003C/p>\u003Cp>Maintains momentum through complexity, drives initiatives to completion, and consistently delivers business outcomes.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like&nbsp;\u003C/strong>\u003C/p>\u003Cp>\u003Cu>\u003Cstrong>First 90 Days&nbsp;\u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Develop a deep understanding of the Customer Excellence portfolio, stakeholder landscape, and existing market perception.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>For positions in this location, we offer a base pay of &lt;&lt;$192,400 - $300,650&gt;&gt;, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. \u003C/p>\u003Cp>Compensation is based on the geographic location in which the role is located and is subject to change based on work location.\u003C/p>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T19:09:14.885Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"33a2d02cc17fce2e73d991faae6ae631f8d58ecaa9aaa4e8e91ea4e5fe7e08b2\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Santa Clara\",\"addressRegion\":\"California\",\"addressCountry\":\"US\"}}}",{"id":74,"slug":75,"title":76,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":77,"country":13,"remote":14,"employmentType":78,"department":80,"content_html":81,"content_text":82,"years":20,"createdAt":66,"updatedAtISO":83,"postedAtISO":84,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":85},"5f5085a227f61e345fd8564128d0cc7ccd6ffe85940c0dc911acacc6f490862b","global-head-asset-management-am-gtm-lead-at-servicenow-c5fb2043fd","Global Head Asset Management (AM) GTM Lead","Chicago",[79],"Contract","Other","\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>","Company DescriptionIt all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.Join us to put AI to work for people.\nJob DescriptionGlobal Head Asset Management (AM) GTM Lead Overview As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration. Key responsibilities Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions. Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution. Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking. Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform. Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels. Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.  Drive integration of GTM initiatives across Global Partnerships & Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking. Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach. Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning. Represent the company at industry events, panels, and executive forums. Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc. Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock. Foster a culture of innovation, collaboration, and continuous improvement. \nQualifications7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role. Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments. Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making. Strong analytical, communication, and storytelling skills. Experience in SaaS, cloud, or enterprise technology preferred. Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus. MBA or equivalent advanced degree is a plus. What we offer Senior leader level visibility and impact. A dynamic, collaborative environment with top-tier talent. Competitive compensation and benefits. \nAdditional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,  veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.  AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.","2026-09-07 17:35:48","2026-09-03T17:49:24.023Z",{"jsonldValid":14,"jsonld":86},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Global Head Asset Management (AM) GTM Lead \",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T17:49:24.023Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"5f5085a227f61e345fd8564128d0cc7ccd6ffe85940c0dc911acacc6f490862b\"},\"employmentType\":\"CONTRACTOR\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"United States\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"US\"}}}",{"id":88,"slug":89,"title":76,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":90,"country":91,"remote":14,"employmentType":92,"department":80,"content_html":81,"content_text":82,"years":20,"createdAt":66,"updatedAtISO":67,"postedAtISO":93,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":94},"2b34f8bf1e55a84e82e04f47a821560c51f73e7d846a29da55f8282bad05fd8e","global-head-asset-management-am-gtm-lead-at-servicenow-ebf115ffcb","Atlanta","Georgia",[79],"2026-09-03T17:51:57.126Z",{"jsonldValid":14,"jsonld":95},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Global Head Asset Management (AM) GTM Lead \",\"description\":\"\u003Ch2>Company Description\u003C/h2>\u003Cp>It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.\u003C/p>\u003Cp>Join us to put AI to work for people.\u003C/p>\\n\u003Ch2>Job Description\u003C/h2>\u003Cp>Global Head Asset Management (AM) GTM Lead&nbsp;\u003C/p>\u003Cp>Overview&nbsp;\u003C/p>\u003Cp>As the Global Head Asset Management (AM) GTM Lead, you will play a pivotal role in driving the execution of go-to-market (GTM) strategies for the AM product portfolio. Reporting directly to the Global Head Autonomous IT GTM, you will act as a key contributor to business growth, customer engagement, and operational excellence within our Autonomous IT growth motion – helping customers reduce cost, risk, and complexity across their software, hardware, and cloud assets. This role is ideal for a results-oriented professional with a passion for customer-centric innovation and cross-functional collaboration.&nbsp;\u003C/p>\u003Cp>Key responsibilities&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Engage directly with strategic customers to understand needs, drive adoption, and ensure satisfaction. Serve as a practitioner and advocate for customer-centricity, maintaining feedback loops to inform GTM decisions.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Design and activate prioritized sales plays that maximize pipeline generation, progression, and new net annual contract value (NNACV). Work closely with sales, product, and marketing teams to ensure cohesive execution.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive CIO GTM plays, repeatable motions, and readiness programs across geographies (AMS, EMEA, APAC, Japan), ensuring consistent field enablement and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support the Autonomous IT motion by increasing AM attach rate and expansion across CIO/IT deals, in alignment with GTM priorities around selling the NOW platform.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Elevate, simplify, and transform solution messaging in partnership with Product Solution Marketing (PSM), ensuring clarity and impact across all channels.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Collaborate with the AM BU to develop and refine GTM strategies, including insights into pricing, packaging, and market positioning, as needed.&nbsp;&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Drive integration of GTM initiatives across Global Partnerships &amp; Channels (GPC), Customer Excellence Group (CEG), PSM, and Industry Solutions to ensure scalability and performance tracking.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support partner co-sell strategy and solution partner enablement to unlock joint growth and market reach.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Stay ahead of market trends, competitive shifts, and emerging technologies to inform GTM strategy and positioning.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Represent the company at industry events, panels, and executive forums.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support deal execution across stages, including but not limited to planning, discovery calls, engagement plans, workshops etc.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Support high-impact deals, advising field and geo leadership on strategic execution and customer unlock.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Foster a culture of innovation, collaboration, and continuous improvement.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>\u003Cp>7+ years of experience in GTM strategy, solution sales, business operations, or customer success, with at least 3 years in a senior role.&nbsp;\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven track record of driving strategic initiatives and operational execution in complex, matrixed environments.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Deep experience engaging with senior stakeholders (e.g. CIOs) and influencing executive decision-making.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Strong analytical, communication, and storytelling skills.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Experience in SaaS, cloud, or enterprise technology preferred.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Familiarity with asset management – software asset management (SAM), hardware asset management (HAM), and cloud/SaaS spend and FinOps – or adjacent domains is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>MBA or equivalent advanced degree is a plus.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cp>What we offer&nbsp;\u003C/p>\u003Cul>\u003Cli>\u003Cp>Senior leader level visibility and impact.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>A dynamic, collaborative environment with top-tier talent.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Competitive compensation and benefits.&nbsp;\u003C/p>\u003C/li>\u003C/ul>\\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cstrong>Work Personas\u003C/strong>\u003C/p>\u003Cp>We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.\u003C/p>\u003Cp>\u003Cstrong>Equal Opportunity Employer\u003C/strong>\u003C/p>\u003Cp>ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity,&nbsp; veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. &nbsp;\u003C/p>\u003Cp>\u003Cstrong>Accommodations\u003C/strong>\u003C/p>\u003Cp>We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.&nbsp;\u003C/p>\u003Cp>\u003Cstrong>Export Control Regulations\u003C/strong>\u003C/p>\u003Cp>For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.&nbsp;\u003C/p>\u003Cp>From Fortune. ©2026 Fortune Media IP Limited. All rights reserved. Used under license.\u003C/p>\",\"datePosted\":\"2026-09-03T17:51:57.126Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"ServiceNow\",\"sameAs\":\"http://www.servicenow.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/servicenow.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"ServiceNow\",\"value\":\"2b34f8bf1e55a84e82e04f47a821560c51f73e7d846a29da55f8282bad05fd8e\"},\"employmentType\":\"CONTRACTOR\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"Georgia\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"Georgia\"}}}",1789551661269]