[{"data":1,"prerenderedAt":140},["ShallowReactive",2],{"$fnuAeNqqmuosElM5erYLd6vE51OqjcVn69JehlNO-e9I":3,"$fdGRwqo4RvyKDSGps-Wqi7p7KEkumRTa5hfVWaXw8cTo":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"city":11,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"dc2a9dcb7f5492a716244a83bdc54e92abce998fd1ce9235750ab7432101125d","0f22c57a3cb1994bc3f1458447c6814793ecaa248e785c5548b001b046f28400","director-product-marketing-reverse-mortgage-at-equitable-bank-eqb-b4a84ae64e","Director, Product Marketing, Reverse Mortgage","equitable bank (eqb)","","Toronto","Canada",[],[],false,[17],"Full-time","Product","\u003Cp>\u003Cstrong>Join a Challenger\u003Cbr>\u003Cbr>\u003C/strong>At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. \u003Cbr>\u003Cbr>We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences.\u003Cbr>\u003Cbr>\u003Cstrong>What's kept us moving?  \u003C/strong>The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.\u003Cbr>\u003Cbr>If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. \u003Cbr>\u003Cbr>We can’t wait to get to know you! \u003C/p>\u003Cbr>\u003Cp>\u003Cstrong>The Work\u003C/strong>\u003C/p>\n\n\u003Cp>The Director, Product Marketing, Reverse Mortgage (REM) leads product marketing, supports go-to-market strategy and growth for EQ Bank’s Reverse Mortgage business. This role defines market positioning, customer value propositions and go-to-market strategies that build awareness, drive acquisition, deepen engagement and support portfolio growth across direct-to-consumer channels and business-to-business channels, including mortgage brokers, financial advisors and referral partners. \u003C/p>\n\n\n\u003Cp>As the primary marketing partner to the Reverse Mortgage business, the Director works closely with Product, Sales, Customer Experience, Digital, Operations, Enterprise Marketing and external partners to bring products and capabilities to market, sharpen competitive differentiation and deliver strong customer and partner experiences. \u003C/p>\n\n\n\u003Cp>This role combines strategic leadership with hands-on execution. The successful candidate will translate customer, market and competitive insights into effective marketing strategies, lead a high-performing team and foster a culture of innovation, experimentation, collaboration and continuous improvement.\u003C/p>\n\n\u003Cbr>\u003Ch2>The Core Responsibilities\u003C/h2>\n\u003Cp>Product Marketing Strategy & Positioning \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Own the marketing strategy and positioning for EQ Bank’s Reverse Mortgage business. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop differentiated value propositions, messaging frameworks and customer-centric positioning for consumers, brokers, financial advisors and referral partners. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Define audience strategies, segmentation approaches and marketing priorities aligned to business objectives. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Maintain a deep understanding of customer needs, competitive dynamics and market trends to inform business and marketing decisions. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Act as the marketing subject matter expert for the Reverse Mortgage business across the organization. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cp>Go-to-Market & Product Launches \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Lead go-to-market planning and execution for new products, features, offers and enhancements. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop launch strategies, customer communications, sales enablement tools and channel activation plans. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Partner with Product, Sales and Enterprise Marketing teams to deliver successful product and campaign initiatives. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Measure launch performance and identify opportunities to improve adoption, engagement and growth. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Ensure consistent messaging and customer experience across customer and partner touchpoints.\u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cp>Customer Acquisition & Growth \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop and execute integrated marketing strategies and content that drive product awareness, consideration, lead generation, acquisition, and retention across direct-to-consumer and business-to-business channels.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Own marketing strategy, channel mix, and performance to maximize product awareness, lead quality, conversion, funded volume, and customer growth while increasing the volume and quality of qualified prospects and delivering efficient growth. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Partner with Product, Sales, Operations, Enterprise Marketing teams, agencies, and external partners to deliver campaigns aligned to product positioning, target audiences, and business objectives.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Own agency relationships, providing strategic direction on campaign briefs, creative development, media planning, and optimization while ensuring work is on-brand and delivers measurable business results.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Establish a test-and-learn culture that leverages insights, experimentation, and data to continuously improve marketing effectiveness, customer, and business outcomes. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cp>Broker, Advisor & Partner Marketing \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop marketing programs that support growth through mortgage brokers, financial advisors and referral partners. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Create educational content, sales enablement materials and marketing campaigns that increase awareness and confidence in reverse mortgage solutions among brokers. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Support channel growth through targeted partner marketing and engagement initiatives. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Collaborate with Sales leadership to improve partner experiences and strengthen channel performance. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Represent the Reverse Mortgage business with external partners and industry stakeholders as appropriate. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cp>Market Insights & Thought Leadership \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Generate customer, market, and competitive insights to inform marketing strategy, product positioning, and go-to-market decisions.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Identify emerging market opportunities, customer needs, and industry trends to strengthen EQ Bank's leadership in retirement financing and home equity solutions.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop and execute thought leadership, educational content, and engagement programs that increase product understanding, build trust, and support demand generation among target audiences.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Own and evolve the Reverse Mortgage education platform, including product positioning, content strategy, and thought leadership initiatives. Develop and optimize broker and direct-to-consumer educational content across digital and broker channels, measuring its impact on awareness, consideration, prospect quality, market penetration, and business growth. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Represent the business through industry events, conferences, media opportunities, and strategic partner engagements to enhance brand visibility and market credibility.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Lead customer research, voice-of-customer programs, and NPS measurement with Customer Insights team or external partner to track product awareness, consideration, customer sentiment, and the effectiveness of education initiatives, using insights to continuously refine strategy and content.\u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cp>Team Leadership & Operational Excellence \u003C/p>\n\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Lead, coach, and develop a high-performing team, fostering a culture of accountability, collaboration, innovation, and continuous learning.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Establish clear goals, performance expectations, and development plans that align team priorities to business outcomes.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Build a culture of accountability, innovation, collaboration and continuous learning. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Own agency, vendor, and partner relationships, ensuring delivery against strategic objectives, service expectations, and return on investment.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Manage marketing budgets, resource allocation, and annual marketing planning to maximize business impact and operational effectiveness.  \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Develop performance measurement frameworks and executive reporting that provide actionable insights into marketing effectiveness and business results, with a focus on outcome-based metrics such as qualified leads, funded volume, and market share. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cbr>\u003Ch2>Let's Talk About You\u003C/h2>\n\u003Cul>\n\u003Cli>\n\u003Cp>8+ years of progressive marketing experience, with a strong background in product marketing, go-to-market strategy, direct-to-consumer acquisition, business-to-business channel growth and integrated marketing. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Experience in financial services, banking, wealth, lending, retirement planning or another regulated industry is strongly preferred.  Direct experience with reverse mortgage lending is considered an asset. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Proven ability to translate customer, market and competitive insights into clear positioning, messaging and marketing strategies. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Strong experience leading integrated campaigns across paid, owned, earned and partner channels, including briefing and managing agency partners on creative, media and performance optimization. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Demonstrated ability to partner cross-functionally with Product, Sales, Digital, Customer Experience, Operations, Legal, Compliance and external partners to deliver business outcomes. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Experience leading, coaching and developing teams, with a focus on clarity, accountability, collaboration and continuous improvement. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Strong analytical and business acumen, with the ability to use performance data, customer insights and market trends to guide decisions and optimize marketing effectiveness. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Excellent communication and storytelling skills, with the ability to influence senior stakeholders and simplify complex products for customer and partner audiences. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Highly organized, strategic and action-oriented, with the ability to manage multiple priorities in a fast-paced environment. \u003C/p>\n\u003C/li>\n\n\u003C/ul>\n\u003Cbr>\u003Cp>\u003Cstrong>What we offer [For full-time permanent roles]\u003C/strong>\u003C/p>\n\n\u003Cp>💰 Competitive discretionary bonus \u003C/p>\n\u003Cp>✨ Market leading RRSP match program\u003C/p>\n\u003Cp>🩺  Medical, dental, vision, life, and disability benefits\u003C/p>\n\u003Cp>📝  Employee Share Purchase Plan\u003C/p>\n\u003Cp>👶🏽 Maternity/Parental top-up while you care for your little one\u003C/p>\n\u003Cp>🏝 Generous vacation policy and personal days \u003C/p>\n\u003Cp>🖥  Virtual events to connect with your fellow colleagues\u003C/p>\n\u003Cp>🎓  Professional development and comprehensive Career Development program\u003C/p>\n\u003Cp>💛  A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience\u003C/p>\n\n\u003Cp>The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at \u003Cstrong>2200-25 Ontario Street, Toronto, ON\u003C/strong>.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cbr>Equity, Diversity & Inclusion\u003C/strong>\u003C/p>\n\u003Cp>EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.\u003C/p>\n\u003Cp>We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.\u003C/p>\n\u003Cp>As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.\u003Cbr>\u003Cbr>\u003Cem>EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration. \u003C/em>\u003Cbr>\u003Cbr>\u003Cem>To learn more, visit eqb.investorroom.com and eqbank.ca.\u003C/em>\u003C/p>","Join a Challenger At EQ, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. We've been at this since 1970, challenging the conventions of traditional banking with smarter, faster, and more connected financial experiences. What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward. If you're driven to help reshape how banking works for Canadians and the businesses that power our economy, this could be your next big opportunity. We can’t wait to get to know you! The Work The Director, Product Marketing, Reverse Mortgage (REM) leads product marketing, supports go-to-market strategy and growth for EQ Bank’s Reverse Mortgage business. This role defines market positioning, customer value propositions and go-to-market strategies that build awareness, drive acquisition, deepen engagement and support portfolio growth across direct-to-consumer channels and business-to-business channels, including mortgage brokers, financial advisors and referral partners. As the primary marketing partner to the Reverse Mortgage business, the Director works closely with Product, Sales, Customer Experience, Digital, Operations, Enterprise Marketing and external partners to bring products and capabilities to market, sharpen competitive differentiation and deliver strong customer and partner experiences. This role combines strategic leadership with hands-on execution. The successful candidate will translate customer, market and competitive insights into effective marketing strategies, lead a high-performing team and foster a culture of innovation, experimentation, collaboration and continuous improvement. The Core Responsibilities Product Marketing Strategy & Positioning Own the marketing strategy and positioning for EQ Bank’s Reverse Mortgage business. Develop differentiated value propositions, messaging frameworks and customer-centric positioning for consumers, brokers, financial advisors and referral partners. Define audience strategies, segmentation approaches and marketing priorities aligned to business objectives. Maintain a deep understanding of customer needs, competitive dynamics and market trends to inform business and marketing decisions. Act as the marketing subject matter expert for the Reverse Mortgage business across the organization. Go-to-Market & Product Launches Lead go-to-market planning and execution for new products, features, offers and enhancements. Develop launch strategies, customer communications, sales enablement tools and channel activation plans. Partner with Product, Sales and Enterprise Marketing teams to deliver successful product and campaign initiatives. Measure launch performance and identify opportunities to improve adoption, engagement and growth. Ensure consistent messaging and customer experience across customer and partner touchpoints. Customer Acquisition & Growth Develop and execute integrated marketing strategies and content that drive product awareness, consideration, lead generation, acquisition, and retention across direct-to-consumer and business-to-business channels. Own marketing strategy, channel mix, and performance to maximize product awareness, lead quality, conversion, funded volume, and customer growth while increasing the volume and quality of qualified prospects and delivering efficient growth. Partner with Product, Sales, Operations, Enterprise Marketing teams, agencies, and external partners to deliver campaigns aligned to product positioning, target audiences, and business objectives. Own agency relationships, providing strategic direction on campaign briefs, creative development, media planning, and optimization while ensuring work is on-brand and delivers measurable business results. Establish a test-and-learn culture that leverages insights, experimentation, and data to continuously improve marketing effectiveness, customer, and business outcomes. Broker, Advisor & Partner Marketing Develop marketing programs that support growth through mortgage brokers, financial advisors and referral partners. Create educational content, sales enablement materials and marketing campaigns that increase awareness and confidence in reverse mortgage solutions among brokers. Support channel growth through targeted partner marketing and engagement initiatives. Collaborate with Sales leadership to improve partner experiences and strengthen channel performance. Represent the Reverse Mortgage business with external partners and industry stakeholders as appropriate. Market Insights & Thought Leadership Generate customer, market, and competitive insights to inform marketing strategy, product positioning, and go-to-market decisions. Identify emerging market opportunities, customer needs, and industry trends to strengthen EQ Bank's leadership in retirement financing and home equity solutions. Develop and execute thought leadership, educational content, and engagement programs that increase product understanding, build trust, and support demand generation among target audiences. Own and evolve the Reverse Mortgage education platform, including product positioning, content strategy, and thought leadership initiatives. Develop and optimize broker and direct-to-consumer educational content across digital and broker channels, measuring its impact on awareness, consideration, prospect quality, market penetration, and business growth. Represent the business through industry events, conferences, media opportunities, and strategic partner engagements to enhance brand visibility and market credibility. Lead customer research, voice-of-customer programs, and NPS measurement with Customer Insights team or external partner to track product awareness, consideration, customer sentiment, and the effectiveness of education initiatives, using insights to continuously refine strategy and content. Team Leadership & Operational Excellence Lead, coach, and develop a high-performing team, fostering a culture of accountability, collaboration, innovation, and continuous learning. Establish clear goals, performance expectations, and development plans that align team priorities to business outcomes. Build a culture of accountability, innovation, collaboration and continuous learning. Own agency, vendor, and partner relationships, ensuring delivery against strategic objectives, service expectations, and return on investment. Manage marketing budgets, resource allocation, and annual marketing planning to maximize business impact and operational effectiveness. Develop performance measurement frameworks and executive reporting that provide actionable insights into marketing effectiveness and business results, with a focus on outcome-based metrics such as qualified leads, funded volume, and market share. Let's Talk About You 8+ years of progressive marketing experience, with a strong background in product marketing, go-to-market strategy, direct-to-consumer acquisition, business-to-business channel growth and integrated marketing. Experience in financial services, banking, wealth, lending, retirement planning or another regulated industry is strongly preferred. Direct experience with reverse mortgage lending is considered an asset. Proven ability to translate customer, market and competitive insights into clear positioning, messaging and marketing strategies. Strong experience leading integrated campaigns across paid, owned, earned and partner channels, including briefing and managing agency partners on creative, media and performance optimization. Demonstrated ability to partner cross-functionally with Product, Sales, Digital, Customer Experience, Operations, Legal, Compliance and external partners to deliver business outcomes. Experience leading, coaching and developing teams, with a focus on clarity, accountability, collaboration and continuous improvement. Strong analytical and business acumen, with the ability to use performance data, customer insights and market trends to guide decisions and optimize marketing effectiveness. Excellent communication and storytelling skills, with the ability to influence senior stakeholders and simplify complex products for customer and partner audiences. Highly organized, strategic and action-oriented, with the ability to manage multiple priorities in a fast-paced environment. What we offer [For full-time permanent roles] 💰 Competitive discretionary bonus ✨ Market leading RRSP match program 🩺 Medical, dental, vision, life, and disability benefits 📝 Employee Share Purchase Plan 👶🏽 Maternity/Parental top-up while you care for your little one 🏝 Generous vacation policy and personal days 🖥 Virtual events to connect with your fellow colleagues 🎓 Professional development and comprehensive Career Development program 💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON . Equity, Diversity & Inclusion EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally. We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond. As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role. EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration. To learn more, visit eqb.investorroom.com and eqbank.ca.",0,1791232662000,"2026-10-05 22:42:32","2026-10-05T16:14:58.730Z",true,"CAD",{"jsonldValid":15,"jsonld":10},{"jobs":29},[30,50,73,94,114,130],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":35,"companylogo":36,"companyIndustry":37,"city":38,"country":38,"applicantCountries":39,"applicantStates":40,"remote":15,"employmentType":41,"department":42,"content_html":43,"content_text":44,"years":21,"createdAt":45,"updatedAtISO":46,"postedAtISO":47,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":48,"isPaid":15,"schema":49},"55a021e8a676e69a07054f36bbd69a3c9252d2298f7cff2dec06a5484a7569d3","9652015804a6e3e3ddc58a22641b7284b80f50163b30c042908138192feefbbb","apac-gtm-director-at-blue-bottle-coffee-623db2b76b","APAC GTM Director","Blue Bottle Coffee","https://cdn.jobboardwise.com/logo/lever.co","Food and Beverage Services","Shanghai",[],[],[17],"Other","\u003Ch2>APAC GTM Director\u003C/h2>\n\u003Cp>At Blue Bottle, we believe great coffee is about more than the cup. It is about craft, hospitality, thoughtful design, and creating meaningful experiences for our guests.\u003C/p>\n\u003Cp>We are looking for an \u003Cstrong>APAC GTM Director\u003C/strong> to lead how Blue Bottle brings products, stories, and experiences to market across Asia Pacific.\u003C/p>\n\u003Cp>This role will shape and execute our regional go-to-market strategy, with an initial focus on key markets including China, Japan, and Korea. You will work across product, brand, operations, e-commerce, supply chain, and local market teams to ensure that every launch is not only well executed, but also feels unmistakably Blue Bottle.\u003C/p>\n\u003Ch3>What You’ll Do\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Shape the APAC go-to-market strategy\u003C/strong>\u003Cbr>Build and lead the regional GTM roadmap in line with Blue Bottle’s brand and business priorities, translating growth ambitions into clear market plans, launch calendars, and commercial priorities.\u003C/li>\n\u003Cli>\u003Cstrong>Lead new product commercialization\u003C/strong>\u003Cbr>Own the end-to-end GTM strategy for new and limited-time products across APAC, from market positioning and launch planning to channel activation, execution, and post-launch review.\u003C/li>\n\u003Cli>\u003Cstrong>Create integrated market activation\u003C/strong>\u003Cbr>Develop thoughtful, locally relevant launch and marketing plans across online and offline channels, balancing regional consistency with market-specific consumer needs.\u003C/li>\n\u003Cli>\u003Cstrong>Connect strategy with execution\u003C/strong>\u003Cbr>Partner closely with Product, R&D, Operations, Supply Chain, E-commerce, Brand, and local market teams to bring ideas to life in a way that is commercially effective and operationally executable.\u003C/li>\n\u003Cli>\u003Cstrong>Drive performance through insight\u003C/strong>\u003Cbr>Build a clear regional performance framework across launches, campaigns, and markets. Use consumer, sales, and execution data to continuously refine strategy and improve impact.\u003C/li>\n\u003Cli>\u003Cstrong>Stay close to consumers and culture\u003C/strong>\u003Cbr>Track evolving trends across coffee, hospitality, premium food and beverage, lifestyle, and consumer culture, and translate those insights into opportunities for Blue Bottle.\u003C/li>\n\u003C/ul>\n\u003Ch3>What We’re Looking For\u003C/h3>\n\u003Cul>\n\u003Cli>8–12 years of experience across go-to-market, brand marketing, commercial strategy, or market leadership within premium consumer-facing industries such as food & beverage, hospitality, lifestyle, beauty, fashion, or luxury.\u003C/li>\n\u003Cli>3+ years of experience leading market strategy and teams across Greater China and/or the broader APAC region.\u003C/li>\n\u003Cli>Strong experience in new product launches, integrated marketing, channel activation, and commercial growth.\u003C/li>\n\u003Cli>A strong balance of strategic thinking and hands-on execution.\u003C/li>\n\u003Cli>Commercial and analytical mindset, with the ability to connect brand building to business results.\u003C/li>\n\u003Cli>Strong cross-functional leadership skills and the ability to influence across regional and global teams.\u003C/li>\n\u003Cli>Fluent written and spoken English and Chinese.\u003C/li>\n\u003C/ul>\n\u003Ch3>Nice to Have\u003C/h3>\n\u003Cul>\n\u003Cli>Experience in premium food & beverage, specialty coffee, hospitality, or high-end consumer brands.\u003C/li>\n\u003Cli>Experience building or scaling GTM models across multiple APAC markets.\u003C/li>\n\u003Cli>A strong understanding of premium consumer experience, brand storytelling, and local market activation.\u003C/li>\n\u003C/ul>","APAC GTM Director At Blue Bottle, we believe great coffee is about more than the cup. It is about craft, hospitality, thoughtful design, and creating meaningful experiences for our guests. We are looking for an APAC GTM Director to lead how Blue Bottle brings products, stories, and experiences to market across Asia Pacific. This role will shape and execute our regional go-to-market strategy, with an initial focus on key markets including China, Japan, and Korea. You will work across product, brand, operations, e-commerce, supply chain, and local market teams to ensure that every launch is not only well executed, but also feels unmistakably Blue Bottle. What You’ll Do Shape the APAC go-to-market strategy Build and lead the regional GTM roadmap in line with Blue Bottle’s brand and business priorities, translating growth ambitions into clear market plans, launch calendars, and commercial priorities. Lead new product commercialization Own the end-to-end GTM strategy for new and limited-time products across APAC, from market positioning and launch planning to channel activation, execution, and post-launch review. Create integrated market activation Develop thoughtful, locally relevant launch and marketing plans across online and offline channels, balancing regional consistency with market-specific consumer needs. Connect strategy with execution Partner closely with Product, R&D, Operations, Supply Chain, E-commerce, Brand, and local market teams to bring ideas to life in a way that is commercially effective and operationally executable. Drive performance through insight Build a clear regional performance framework across launches, campaigns, and markets. Use consumer, sales, and execution data to continuously refine strategy and improve impact. Stay close to consumers and culture Track evolving trends across coffee, hospitality, premium food and beverage, lifestyle, and consumer culture, and translate those insights into opportunities for Blue Bottle. What We’re Looking For 8–12 years of experience across go-to-market, brand marketing, commercial strategy, or market leadership within premium consumer-facing industries such as food & beverage, hospitality, lifestyle, beauty, fashion, or luxury. 3+ years of experience leading market strategy and teams across Greater China and/or the broader APAC region. Strong experience in new product launches, integrated marketing, channel activation, and commercial growth. A strong balance of strategic thinking and hands-on execution. Commercial and analytical mindset, with the ability to connect brand building to business results. Strong cross-functional leadership skills and the ability to influence across regional and global teams. Fluent written and spoken English and Chinese. Nice to Have Experience in premium food & beverage, specialty coffee, hospitality, or high-end consumer brands. Experience building or scaling GTM models across multiple APAC markets. A strong understanding of premium consumer experience, brand storytelling, and local market activation.",1791256725000,"2026-10-06 05:22:50","2026-10-06T05:12:09.415Z","USD",{"jsonldValid":15,"jsonld":10},{"id":51,"applyToken":52,"slug":53,"title":54,"companyname":55,"companylogo":56,"companyTagline":57,"companyIndustry":58,"city":59,"country":60,"applicantCountries":61,"applicantStates":62,"remote":15,"employmentType":63,"department":64,"content_html":65,"content_text":66,"years":21,"createdAt":67,"updatedAtISO":68,"postedAtISO":69,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":70,"salaryMax":71,"currency":48,"isPaid":15,"schema":72},"273a4a3aaa16d5eecb1f24c418b37d3b80665b820b08bb24e9117ea61f7724ae","f5525f96cc78a726fa86e96b4310261e1e43cedb5606aca2cd536bac0520abb2","product-operations-manager-ii-gtm-strategy-at-axon-c14d3b755c","Product Operations Manager II, GTM Strategy","Axon","https://cdn.jobboardwise.com/logo/axon.com","Protect more lives in more places.","Public Safety","Sterling","United States",[],[],[17],"Operations","\u003Ch4>\u003Cstrong>Join Axon and be a Force for Good.\u003C/strong>\u003C/h4>\n\u003Cp>At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.\u003Cbr>\u003Cbr>Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.\u003C/p>\u003Cp>\u003Cstrong>Your Impact\u003C/strong>\u003C/p>\n\u003Cp>Axon Air is redefining how organizations see and respond to the world through next-generation drone solutions — spanning Public Safety, Enterprise, Utilities, and Federal customers. As Product Operations Manager II, GTM Strategy, you will own the go-to-market engine across this entire product line: how we price, package, quote, launch, and position Axon Air across each of these markets. You’ll be the connective tissue between Product, Sales, Partners, and Finance — translating product strategy into commercial execution and spotting the sales and market shifts before they become problems. This is a high-visibility role for someone who wants to shape strategy, not just support it, and who is energized by ambiguous, high-stakes conversations with both internal leaders and external partners.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cp>Location: Hybrid at one of our Axon hub offices\u003C/p>\n\u003Cp>Reports to: Head of Product Operations, Axon Air & Dedrone \u003C/p>\n\u003Cp>Direct Reports: n/a\u003C/p>\n\u003Cp>Go-to-market & Sales Strategy\u003C/p>\n\u003Cul>\n\u003Cli>Own pricing and packaging strategy across market segment and regions, ensuring consistency, competitiveness, and alignment with business goals\u003C/li>\n\u003Cli>Lead GTM planning and coordination for new product introductions and major releases, aligning Product, Marketing, and Sales on positioning and timing\u003C/li>\n\u003Cli>Build and evolve sales enablement materials and playbooks that equip the field to sell Axon Air’s full portfolio with confidence\u003C/li>\n\u003Cli>Own strategic partner and channel GTM relationships (including Skydio, DroneSense, and Dedrone Beyond), navigating complex, ambiguous conversations to solve problems collaboratively with external parties\u003C/li>\n\u003Cli>Set and maintain quoting strategy and guardrails, partnering with Sales and Deal Desk to enable speed without sacrificing margin or compliance\u003C/li>\n\u003Cli>Serve as the subject expert for the sales team’s quoting questions, bringing clarity and speed to day-to-day deal support\u003C/li>\n\u003C/ul>\n\u003Cp>Leadership & Collaboration\u003C/p>\n\u003Cul>\n\u003Cli>Act as a trusted advisor to Sales and Product leadership, looking around corners to anticipate market and sales strategy shifts before they surface as issues\u003C/li>\n\u003Cli>Build relationships across Sales, Finance, Product Marketing, Legal, and Supply Chain to remove friction on complex, highly customizable deals\u003C/li>\n\u003Cli>Develop strong knowledge of go-to-market strategy, internal system, and product limitations to remove points of friction on complex and highly customizable sales\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What You Bring\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s degree or relevant work experience\u003C/li>\n\u003Cli>4+ years of experience in product operations, GTM strategy, sales strategy, or a similar cross-functional role\u003C/li>\n\u003Cli>A track record of owning pricing, packaging, or quoting strategy in a complex, multi-product environment\u003C/li>\n\u003Cli>Experience navigating ambiguous, high-stakes conversations with external partners or customers\u003C/li>\n\u003Cli>Strong business and product sense, with the ability to translate strategy into practical, scalable processes\u003C/li>\n\u003Cli>Excellent relationship-building and communication skills across both internal and external, senior-level stakeholders\u003C/li>\n\u003Cli>Extensive experience with Salesforce or similar CRM tools, including the ability to pull and interpret bookings and pipeline reports to inform sales strategy\u003C/li>\n\u003Cli>A naturally positive, trust-building presence\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Work Location\u003C/strong>\u003C/p>\n\u003Cp>This role is based out of our Sterling Office and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.\u003C/p>\n\u003Cp>\u003Cstrong>Benefits that Benefit You\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Competitive salary and 401k with employer match\u003C/li>\n\u003Cli>Discretionary paid time off\u003C/li>\n\u003Cli>Paid parental leave for all\u003C/li>\n\u003Cli>Medical, Dental, Vision plans\u003C/li>\n\u003Cli>Fitness Programs\u003C/li>\n\u003Cli>Emotional & Mental Wellness support\u003C/li>\n\u003Cli>Learning & Development programs\u003C/li>\n\u003Cli>And yes, we have snacks in our offices\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Benefits listed herein may vary depending on the nature of your employment and the location where you work.\u003C/em>\u003C/p>\u003Cp>Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers.\u003C/p>\u003Cp>Base Pay Range\u003C/p>\u003Cp>$86,400—$138,240 USD\u003C/p>\u003Cp>Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.\u003C/p>\n\u003Cp>Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.\u003C/p>\n\u003Cp>\u003Cstrong>Important Notes\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Some roles may also require legal eligibility to work in a firearms environment.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at \u003Cstrong>axongreenhousesupport@axon.com\u003C/strong> or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com.  Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.\u003C/em>\u003C/p>\n\u003Cp>Phishing alert:  Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process.  All legitimate job openings are listed on our official careers page at https://www.axon.com/careers.  If you receive a suspicious offer or outreach from an email address that is not \u003Cstrong>@axon.com\u003C/strong>, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.\u003C/p>","Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact Axon Air is redefining how organizations see and respond to the world through next-generation drone solutions — spanning Public Safety, Enterprise, Utilities, and Federal customers. As Product Operations Manager II, GTM Strategy, you will own the go-to-market engine across this entire product line: how we price, package, quote, launch, and position Axon Air across each of these markets. You’ll be the connective tissue between Product, Sales, Partners, and Finance — translating product strategy into commercial execution and spotting the sales and market shifts before they become problems. This is a high-visibility role for someone who wants to shape strategy, not just support it, and who is energized by ambiguous, high-stakes conversations with both internal leaders and external partners. What You’ll Do Location: Hybrid at one of our Axon hub offices Reports to: Head of Product Operations, Axon Air & Dedrone Direct Reports: n/a Go-to-market & Sales Strategy Own pricing and packaging strategy across market segment and regions, ensuring consistency, competitiveness, and alignment with business goals Lead GTM planning and coordination for new product introductions and major releases, aligning Product, Marketing, and Sales on positioning and timing Build and evolve sales enablement materials and playbooks that equip the field to sell Axon Air’s full portfolio with confidence Own strategic partner and channel GTM relationships (including Skydio, DroneSense, and Dedrone Beyond), navigating complex, ambiguous conversations to solve problems collaboratively with external parties Set and maintain quoting strategy and guardrails, partnering with Sales and Deal Desk to enable speed without sacrificing margin or compliance Serve as the subject expert for the sales team’s quoting questions, bringing clarity and speed to day-to-day deal support Leadership & Collaboration Act as a trusted advisor to Sales and Product leadership, looking around corners to anticipate market and sales strategy shifts before they surface as issues Build relationships across Sales, Finance, Product Marketing, Legal, and Supply Chain to remove friction on complex, highly customizable deals Develop strong knowledge of go-to-market strategy, internal system, and product limitations to remove points of friction on complex and highly customizable sales What You Bring Bachelor’s degree or relevant work experience 4+ years of experience in product operations, GTM strategy, sales strategy, or a similar cross-functional role A track record of owning pricing, packaging, or quoting strategy in a complex, multi-product environment Experience navigating ambiguous, high-stakes conversations with external partners or customers Strong business and product sense, with the ability to translate strategy into practical, scalable processes Excellent relationship-building and communication skills across both internal and external, senior-level stakeholders Extensive experience with Salesforce or similar CRM tools, including the ability to pull and interpret bookings and pipeline reports to inform sales strategy A naturally positive, trust-building presence Work Location This role is based out of our Sterling Office and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits that Benefit You Competitive salary and 401k with employer match Discretionary paid time off Paid parental leave for all Medical, Dental, Vision plans Fitness Programs Emotional & Mental Wellness support Learning & Development programs And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit https://www.axon.com/careers. Base Pay Range $86,400—$138,240 USD Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at axongreenhousesupport@axon.com or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at https://www.axon.com/careers. If you receive a suspicious offer or outreach from an email address that is not @axon.com , or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to recruitingops@axon.com.",1791256723000,"2026-10-06 05:22:49","2026-10-05T09:00:08-04:00",86400,138240,{"jsonldValid":15,"jsonld":10},{"id":74,"applyToken":75,"slug":76,"title":77,"companyname":78,"companylogo":79,"companyTagline":80,"companyIndustry":81,"city":82,"country":83,"applicantCountries":84,"applicantStates":85,"remote":25,"employmentType":86,"department":18,"content_html":87,"content_text":88,"years":21,"createdAt":89,"updatedAtISO":90,"postedAtISO":91,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":92,"isPaid":15,"schema":93},"cea5867cd966ae14f1a016d2918c0a7fe288a236bb641a92b18016003ea2ac05","ec39cf6de53a1cc8317042977aed7786fb3c9aa557fdf190c163acf38db8c925","product-marketing-manager-at-revalize-9f26781aa1","Product Marketing Manager","Revalize","https://cdn.jobboardwise.com/logo/revalizesoftware.com","Idea-to-cash solutions that help drive revenue at thousands of organizations around the world.","Software Development","Remote","Germany",[],[],[17],"\u003Ch2>Company Description\u003C/h2>\u003Cp>Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell—powering greater outcomes across the entire manufacturing value chain. Revalize leads with an AI-forward mindset—using technology as a catalyst, not a compass. We’re shaping the future of manufacturing technology with industry-leading CPQ, PLM, and design solutions that transform data into opportunity and accelerate the journey from idea to cash.\u003C/p>\u003Cp>Revalize serves more than 16,000 global customers and is a portfolio company of TA Associates and Hg.\u003Cbr>\n \u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>As Product Marketing Manager for Revalize's PLM product line, you'll play a hands-on role in strengthening and growing one of our core offerings — a PDM/PLM platform built for mid-market manufacturers who design, engineer, and deliver complex products. You'll work across product launches, campaigns, content, and sales enablement, partnering closely with Product Management, Sales, Customer Success, and Marketing to bring launches to life and keep our sales teams equipped to win. This is a hands-on, high-ownership role for someone curious and proactive — comfortable using AI-assisted tools to move faster from research to execution — who wants to build deep product marketing expertise in a fast-moving B2B software environment. \u003Cbr>\n \u003C/p>\u003Cp>\u003Cu>\u003Cstrong>Key Responsibilities\u003C/strong>\u003C/u> \u003C/p>\u003Cul>\u003Cli>Lead ongoing market research — buyer needs, competitive positioning, category trends, campaign performance, and win/loss data — to sharpen PLM messaging, campaign strategy, and target segment definition.\u003C/li>\u003Cli>Partner with Product Management to develop clear, differentiated positioning for Revalize's PLM solutions, translating product capabilities into messaging that resonates with technical and business buyers alike. \u003C/li>\u003Cli>Ensure consistency across content — from website copy to sales decks to campaign assets — so every touchpoint reinforces the same PLM story. \u003C/li>\u003Cli>Plan and execute go-to-market for new PLM releases and feature updates, building integrated campaign plans across email, content, paid, events, and social. \u003C/li>\u003Cli>Partner cross-functionally with Product, Design, and Sales to keep launches on track, on message, and moving from idea to execution. \u003C/li>\u003Cli>Equip sellers with pitch decks, battlecards, objection-handling guides, and ROI materials, ensuring the field understands what's new and why it matters to buyers. \u003C/li>\u003Cli>Track and report on the impact of product marketing initiatives, bringing a data-informed perspective to sharpen planning and prioritization. \u003C/li>\u003Cli>Uses AI and automation tools intentionally to improve how work gets done — identifying repeatable use cases, enhancing output quality, and continuing to drive business outcomes as tools evolve\u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cul>\u003Cli>2+ years of experience in B2B marketing, product marketing, or a related role. \u003C/li>\u003Cli>Strong project management and organizational skills, with the ability to work cross-functionally and manage multiple workstreams simultaneously. \u003C/li>\u003Cli>AI-savvy and curious, comfortable using AI tools in day-to-day marketing work and open to exploring how AI can improve go-to-market execution. \u003C/li>\u003Cli>Hands-on and proactive, with a track record of taking ownership and moving projects from idea to execution. \u003C/li>\u003Cli>Bilingual in \u003Cstrong>German and English\u003C/strong>. \u003C/li>\u003Cli>Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. \u003C/li>\u003C/ul>\u003Cp>\u003Cu>\u003Cstrong>Preferences/Nice to have \u003C/strong>\u003C/u>\u003C/p>\u003Cul>\u003Cli>Experience in manufacturing, engineering, or enterprise software industries. \u003C/li>\u003Cli>Experience with PLM, PDM, or other manufacturing/engineering software. \u003C/li>\u003Cli>Familiarity with product marketing fundamentals such as go-to-market planning, product launches, campaigns, and sales enablement, or a strong willingness to build this expertise quickly. \u003C/li>\u003C/ul>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>\u003Cem>Revalize designates standard working hours as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States and 08:00 to 17:00 Central European Time (CET) for employees operating within the EMEA region.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Qualified applicants will be asked to complete a 30 minute online pre-employment assessment as part of the recruitment process. \u003C/em>\u003C/p>","Company Description Founded in 2021, Revalize empowers manufacturing businesses to better design, model, develop, and sell—powering greater outcomes across the entire manufacturing value chain. Revalize leads with an AI-forward mindset—using technology as a catalyst, not a compass. We’re shaping the future of manufacturing technology with industry-leading CPQ, PLM, and design solutions that transform data into opportunity and accelerate the journey from idea to cash. Revalize serves more than 16,000 global customers and is a portfolio company of TA Associates and Hg. Job Description As Product Marketing Manager for Revalize's PLM product line, you'll play a hands-on role in strengthening and growing one of our core offerings — a PDM/PLM platform built for mid-market manufacturers who design, engineer, and deliver complex products. You'll work across product launches, campaigns, content, and sales enablement, partnering closely with Product Management, Sales, Customer Success, and Marketing to bring launches to life and keep our sales teams equipped to win. This is a hands-on, high-ownership role for someone curious and proactive — comfortable using AI-assisted tools to move faster from research to execution — who wants to build deep product marketing expertise in a fast-moving B2B software environment. Key Responsibilities Lead ongoing market research — buyer needs, competitive positioning, category trends, campaign performance, and win/loss data — to sharpen PLM messaging, campaign strategy, and target segment definition. Partner with Product Management to develop clear, differentiated positioning for Revalize's PLM solutions, translating product capabilities into messaging that resonates with technical and business buyers alike. Ensure consistency across content — from website copy to sales decks to campaign assets — so every touchpoint reinforces the same PLM story. Plan and execute go-to-market for new PLM releases and feature updates, building integrated campaign plans across email, content, paid, events, and social. Partner cross-functionally with Product, Design, and Sales to keep launches on track, on message, and moving from idea to execution. Equip sellers with pitch decks, battlecards, objection-handling guides, and ROI materials, ensuring the field understands what's new and why it matters to buyers. Track and report on the impact of product marketing initiatives, bringing a data-informed perspective to sharpen planning and prioritization. Uses AI and automation tools intentionally to improve how work gets done — identifying repeatable use cases, enhancing output quality, and continuing to drive business outcomes as tools evolve Qualifications 2+ years of experience in B2B marketing, product marketing, or a related role. Strong project management and organizational skills, with the ability to work cross-functionally and manage multiple workstreams simultaneously. AI-savvy and curious, comfortable using AI tools in day-to-day marketing work and open to exploring how AI can improve go-to-market execution. Hands-on and proactive, with a track record of taking ownership and moving projects from idea to execution. Bilingual in German and English . Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Preferences/Nice to have Experience in manufacturing, engineering, or enterprise software industries. Experience with PLM, PDM, or other manufacturing/engineering software. Familiarity with product marketing fundamentals such as go-to-market planning, product launches, campaigns, and sales enablement, or a strong willingness to build this expertise quickly. Additional Information Revalize designates standard working hours as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States and 08:00 to 17:00 Central European Time (CET) for employees operating within the EMEA region. Qualified applicants will be asked to complete a 30 minute online pre-employment assessment as part of the recruitment process.",1791252957000,"2026-10-06 04:20:38","2026-10-05T14:22:41.540Z","EUR",{"jsonldValid":15,"jsonld":10},{"id":95,"applyToken":96,"slug":97,"title":98,"companyname":99,"companylogo":100,"companyTagline":101,"companyIndustry":102,"city":103,"country":60,"applicantCountries":104,"applicantStates":105,"remote":15,"employmentType":106,"department":18,"content_html":107,"content_text":108,"years":21,"createdAt":89,"updatedAtISO":109,"postedAtISO":110,"validThroughISO":10,"active":25,"hasSalary":25,"salaryMin":111,"salaryMax":112,"currency":48,"isPaid":15,"schema":113},"3f0dc88f8fc05aa7b8f4bde993927a6e1cbef5998cb4ffa866255978dbe5f6ce","4e89c5aae33c491561460e6ba56fb22ce100dbfe9ea2257c54ec3291bb30cf53","product-marketing-manager-healthcare-education-at-wolters-kluwer-cc94f30f70","Product Marketing Manager, Healthcare Education","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","USA - Philadelphia",[],[],[17],"\u003Cp>\u003Cb>Position Summary\u003C/b>\u003C/p>\u003Cbr>\u003Cp>The Healthcare Education Product Marketing Manager is responsible for developing and executing product marketing strategies that drive growth, market adoption, and customer engagement across the portfolio. This role serves as the strategic link between product management, sales, marketing, partners, and customers by translating market insights into compelling positioning, go-to-market programs, and revenue-generating campaigns.\u003C/p>\u003Cbr>\u003Cp>In this role, you will lead market intelligence efforts, product positioning, sales enablement, launch execution, thought leadership initiatives, and customer engagement programs while ensuring alignment across cross-functional teams. This role also oversees the customer buying journey and leverages data-driven insights to optimize marketing effectiveness and support long-term business growth.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>**PLEASE NOTE: Higher Education Marketing Experience is Required!\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Strategic Marketing Leadership\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop annual product and business unit marketing strategies that support growth objectives, market expansion, and revenue targets.\u003C/li>\u003Cli>Lead planning, forecasting, and management of marketing investments and promotional budgets, ensuring strong return on investment.\u003C/li>\u003Cli>Partner with product management, sales, and marketing leadership to align strategic priorities and business goals.\u003C/li>\u003Cli>Monitor market trends, customer needs, and industry developments to proactively adjust marketing strategies and priorities.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Market Research & Competitive Intelligence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead market research initiatives to identify market opportunities, customer needs, industry trends, and competitive threats.\u003C/li>\u003Cli>Define and refine market segmentation, buyer personas, and decision-maker profiles to inform product and marketing strategies.\u003C/li>\u003Cli>Establish processes and tools to collect, analyze, and disseminate market and competitive intelligence across the organization.\u003C/li>\u003Cli>Provide strategic recommendations based on market insights, competitive analysis, and customer feedback.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Product Positioning & Messaging\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and maintain expert knowledge of company products, solutions, differentiators, customers, and competitive offerings.\u003C/li>\u003Cli>Create and continuously refine product messaging, positioning, and value propositions that resonate with target audiences.\u003C/li>\u003Cli>Ensure consistent messaging and market alignment across all customer-facing communications and marketing materials.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Go-to-Market Strategy & Product Launches\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead the development and execution of go-to-market strategies for new products, solutions, and major marketing initiatives.\u003C/li>\u003Cli>Coordinate product launches, seasonal campaigns, and strategic programs, ensuring alignment across product, sales, marketing, and partner teams.\u003C/li>\u003Cli>Define routes to market, target audiences, sales motions, and launch success metrics.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Campaign Development & Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Collaborate with campaign team and central marketing channel experts on the planning, execution, and optimization of integrated, cross-channel marketing campaigns.\u003C/li>\u003Cli>Align with product management, sales, central marketing and customer success teams to ensure effective campaign execution.\u003C/li>\u003Cli>Drive lead generation, demand creation, and customer engagement programs that support business objectives.\u003C/li>\u003Cli>Monitor campaign performance and implement continuous improvements to maximize results.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Data Analytics & Performance Measurement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Establish and track key performance indicators, campaign metrics, and ROI measurements.\u003C/li>\u003Cli>Analyze marketing performance data to identify trends, opportunities, and areas for optimization.\u003C/li>\u003Cli>Use data-driven insights to guide strategic decisions and establish best practices across marketing programs.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Sales Enablement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead the development of sales enablement tools and resources that support revenue growth and customer acquisition.\u003C/li>\u003Cli>Create and maintain sales playbooks, battle cards, competitive comparisons, presentations, product information documents, and other sales assets.\u003C/li>\u003Cli>Partner with sales leadership and sales training colleagues to deliver product training and ensure teams have current market, product, and competitive intelligence.\u003C/li>\u003Cli>Ensure sales and partner organizations are equipped with the right information at the right time throughout the sales cycle.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Customer Insights & Experience\u003C/b>\u003C/p>\u003Cul>\u003Cli>Gather customer insights through direct engagement, including customer visits, industry events, trade shows, webinars, and conferences.\u003C/li>\u003Cli>Use customer feedback and market intelligence to influence product development, messaging, and marketing strategies.\u003C/li>\u003Cli>Oversee the customer journey from product positioning and value communication through purchase and ongoing engagement, ensuring a consistent and compelling customer experience.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Thought Leadership & Event Marketing\u003C/b>\u003C/p>\u003Cul>\u003Cli>Drive thought leadership initiatives through the development of white papers, articles, blogs, case studies, presentations, and speaking engagements.\u003C/li>\u003Cli>Represent the company at industry conferences, trade shows, customer events, and partner programs.\u003C/li>\u003Cli>Plan and support customer-facing events, webinars, conferences, and industry exhibitions to increase brand visibility and market presence.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor's degree in Marketing, Business, Communications, or a related field.\u003C/li>\u003C/ul>\u003Cul>\u003Cli>5+ years of product marketing, portfolio marketing, or strategic marketing experience, preferably in the healthcare or higher education sectors \u003C/li>\u003Cli>Proven experience developing and executing go-to-market strategies and product launches.\u003C/li>\u003Cli>Strong understanding of market research, competitive intelligence, positioning, and customer segmentation.\u003C/li>\u003Cli>Experience leading cross-functional initiatives involving product management, sales, and marketing teams.\u003C/li>\u003Cli>Demonstrated ability to translate data and insights into actionable business recommendations.\u003C/li>\u003Cli>Exceptional written, verbal, presentation, and communication skills.\u003C/li>\u003Cli>Experience developing sales enablement programs and customer-facing content.\u003C/li>\u003Cli>Strong analytical, project management, and organizational skills.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Cb>Travel Requirements\u003C/b>\u003C/p>\u003Cul>\u003Cli>Ability to travel approximately 35% of the time.\u003C/li>\u003Cli>Flexibility to attend meetings and events outside of traditional business hours as required.\u003C/li>\u003C/ul>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Cb>Compensation:\u003C/b>\u003C/p>$98,500.00 - $172,700.00 USDThis role is eligible for Bonus.\u003Cp>\u003Ci>Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. \u003C/i>\u003C/p>\u003Ch2>\u003Cb>Additional Information\u003C/b>:\u003C/h2>\u003Cp>Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. \u003C/p>","Position Summary The Healthcare Education Product Marketing Manager is responsible for developing and executing product marketing strategies that drive growth, market adoption, and customer engagement across the portfolio. This role serves as the strategic link between product management, sales, marketing, partners, and customers by translating market insights into compelling positioning, go-to-market programs, and revenue-generating campaigns. In this role, you will lead market intelligence efforts, product positioning, sales enablement, launch execution, thought leadership initiatives, and customer engagement programs while ensuring alignment across cross-functional teams. This role also oversees the customer buying journey and leverages data-driven insights to optimize marketing effectiveness and support long-term business growth. **PLEASE NOTE: Higher Education Marketing Experience is Required! Key Responsibilities Strategic Marketing Leadership Develop annual product and business unit marketing strategies that support growth objectives, market expansion, and revenue targets. Lead planning, forecasting, and management of marketing investments and promotional budgets, ensuring strong return on investment. Partner with product management, sales, and marketing leadership to align strategic priorities and business goals. Monitor market trends, customer needs, and industry developments to proactively adjust marketing strategies and priorities. Market Research & Competitive Intelligence Lead market research initiatives to identify market opportunities, customer needs, industry trends, and competitive threats. Define and refine market segmentation, buyer personas, and decision-maker profiles to inform product and marketing strategies. Establish processes and tools to collect, analyze, and disseminate market and competitive intelligence across the organization. Provide strategic recommendations based on market insights, competitive analysis, and customer feedback. Product Positioning & Messaging Develop and maintain expert knowledge of company products, solutions, differentiators, customers, and competitive offerings. Create and continuously refine product messaging, positioning, and value propositions that resonate with target audiences. Ensure consistent messaging and market alignment across all customer-facing communications and marketing materials. Go-to-Market Strategy & Product Launches Lead the development and execution of go-to-market strategies for new products, solutions, and major marketing initiatives. Coordinate product launches, seasonal campaigns, and strategic programs, ensuring alignment across product, sales, marketing, and partner teams. Define routes to market, target audiences, sales motions, and launch success metrics. Campaign Development & Execution Collaborate with campaign team and central marketing channel experts on the planning, execution, and optimization of integrated, cross-channel marketing campaigns. Align with product management, sales, central marketing and customer success teams to ensure effective campaign execution. Drive lead generation, demand creation, and customer engagement programs that support business objectives. Monitor campaign performance and implement continuous improvements to maximize results. Data Analytics & Performance Measurement Establish and track key performance indicators, campaign metrics, and ROI measurements. Analyze marketing performance data to identify trends, opportunities, and areas for optimization. Use data-driven insights to guide strategic decisions and establish best practices across marketing programs. Sales Enablement Lead the development of sales enablement tools and resources that support revenue growth and customer acquisition. Create and maintain sales playbooks, battle cards, competitive comparisons, presentations, product information documents, and other sales assets. Partner with sales leadership and sales training colleagues to deliver product training and ensure teams have current market, product, and competitive intelligence. Ensure sales and partner organizations are equipped with the right information at the right time throughout the sales cycle. Customer Insights & Experience Gather customer insights through direct engagement, including customer visits, industry events, trade shows, webinars, and conferences. Use customer feedback and market intelligence to influence product development, messaging, and marketing strategies. Oversee the customer journey from product positioning and value communication through purchase and ongoing engagement, ensuring a consistent and compelling customer experience. Thought Leadership & Event Marketing Drive thought leadership initiatives through the development of white papers, articles, blogs, case studies, presentations, and speaking engagements. Represent the company at industry conferences, trade shows, customer events, and partner programs. Plan and support customer-facing events, webinars, conferences, and industry exhibitions to increase brand visibility and market presence. Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. 5+ years of product marketing, portfolio marketing, or strategic marketing experience, preferably in the healthcare or higher education sectors Proven experience developing and executing go-to-market strategies and product launches. Strong understanding of market research, competitive intelligence, positioning, and customer segmentation. Experience leading cross-functional initiatives involving product management, sales, and marketing teams. Demonstrated ability to translate data and insights into actionable business recommendations. Exceptional written, verbal, presentation, and communication skills. Experience developing sales enablement programs and customer-facing content. Strong analytical, project management, and organizational skills. Travel Requirements Ability to travel approximately 35% of the time. Flexibility to attend meetings and events outside of traditional business hours as required. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $98,500.00 - $172,700.00 USDThis role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information : Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.","2026-10-06 04:20:37","Posted Today",98500,172700,{"jsonldValid":15,"jsonld":10},{"id":115,"applyToken":116,"slug":117,"title":118,"companyname":119,"companylogo":120,"companyIndustry":121,"city":122,"country":83,"applicantCountries":123,"applicantStates":124,"remote":15,"employmentType":125,"department":18,"content_html":126,"content_text":127,"years":21,"createdAt":89,"updatedAtISO":90,"postedAtISO":128,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":92,"isPaid":15,"schema":129},"86f6764b58d36112f2ed853e707ae89bb776b56acdce619e6032af6fe03f4e0e","26340002e47f588991ce63e26f8b793dc38f6afc6638623effc35a1475bb5f66","product-marketing-manager-m-w-d-at-appcast-inc-5dd90a39bb","Product Marketing Manager (m/w/d)","Appcast, Inc","https://cdn.jobboardwise.com/logo/appcast.io","Technology, Information and Media","Berlin",[],[],[17],"\u003Ch2>Unternehmensbeschreibung\u003C/h2>\u003Cp>Wir bei The Stepstone Group haben eine klare und sehr wichtige Mission: den richtigen Job für jede*n zu finden. Mit unseren Daten, unserer Plattform und unseren Technologien bringen wir Jobsuchende und Unternehmen weltweit zusammen, um für beide Seiten den „Perfect Match“ zu schaffen. \u003C/p>\u003Cp>Mit mehr als 20 Marken setzen wir uns in über 30 Ländern für eine faire und vorurteilsfreie Rekrutierung ein. Werde Teil unseres Teams von circa 4.000 Mitarbeiter*innen, gestalte mit uns den Stellenmarkt neu und begleite uns auf unserer Reise zur weltweit führenden Online-Jobplattform. \u003C/p>\n\u003Ch2>Stellenbeschreibung\u003C/h2>\u003Cp>Als Product Marketing Manager (PMM) verantwortest Du die Positionierung, Markteinführung und Weiterentwicklung unserer kommerziellen B2B- und B2C-Produkte.\u003C/p>\u003Cp>Du arbeitest an der Schnittstelle von Product, Marketing, Sales und Service und stellst sicher, dass unsere Produkte klar differenziert, verständlich kommuniziert und erfolgreich im Markt aktiviert werden – von der ersten Idee bis zur Optimierung nach dem Launch.\u003C/p>\u003Cul>\u003Cli>Entwicklung und Schärfung von Produktpositionierung, Value Proposition und Messaging\u003C/li>\u003Cli>Planung und Steuerung von Go-to-Market-Strategien für neue Produkte, Features und Initiativen\u003C/li>\u003Cli>Orchestrierung crossfunktionaler Teams und Sicherstellung konsistenter Kommunikation über alle Touchpoints\u003C/li>\u003Cli>Erstellung von Sales- und Marketing-Materialien (Pitch Decks, Talk Tracks, FAQs, Objection Handling) sowie Durchführung von Enablement-Maßnahmen\u003C/li>\u003Cli>Verantwortung für Launch-Planung und -Umsetzung, inkl. Kampagnen- und Content-Aktivierung\u003C/li>\u003Cli>Durchführung von Wettbewerbsanalysen und Nutzung interner Insights zur datenbasierten Entscheidungsfindung\u003C/li>\u003Cli>Definition, Tracking und Optimierung relevanter Produktmarketing-KPIs entlang des Funnels\u003C/li>\u003Cli>Kontinuierliche Weiterentwicklung von Messaging und Maßnahmen basierend auf Performance-Daten und Feedback\u003C/li>\u003C/ul>\n\u003Ch2>Qualifikationen\u003C/h2>\u003Cul>\u003Cli>Abgeschlossenes Studium im Bereich Marketing, Kommunikation, Betriebswirtschaft oder einem vergleichbaren Studiengang\u003C/li>\u003Cli>Verhandlungssichere Deutsch- und Englischkenntnisse\u003C/li>\u003Cli>Mindestens 3 Jahre Erfahrung im Product Marketing, Growth oder Produktmanagement, idealerweise in einem kommerziellen Umfeld\u003C/li>\u003Cli>Erfahrung mit Produktpositionierung und Go-to-Market-Strategien\u003C/li>\u003Cli>Idealerweise Erfahrung mit Subscription- oder Plattformmodellen sowie Verständnis von KPIs wie MRR, ARR, Churn oder LTV\u003C/li>\u003Cli>Sicherer und strategischer Umgang mit GenAI- und LLM-Tools (z. B. Claude, Copilot oder Gemini)\u003C/li>\u003Cli>Starke analytische Fähigkeiten kombiniert mit ausgeprägtem Storytelling und Kommunikationsstärke\u003C/li>\u003Cli>Erfahrung in der Zusammenarbeit mit crossfunktionalen Teams und Stakeholdern bis auf C-Level\u003C/li>\u003Cli>Strukturierte, hands-on Arbeitsweise\u003C/li>\u003C/ul>\n\u003Ch2>Zusätzliche Informationen\u003C/h2>\u003Cp>Für uns als Gemeinschaft ist es wichtig, dass Du Dich nicht nur bei und mit uns wohl fühlst, sondern auch außerhalb der Arbeit. Denn Dein Job soll Dein Leben bereichern. Deshalb bieten wir Dir unter anderem folgende Vorteile: \u003C/p>\u003Cul>\u003Cli>30 Tage Urlaub + 1 Brauchtumstag + 2 extra Tage für Weihnachten und Neujahr \u003C/li>\u003Cli>Hybrides Arbeitsmodell \u003C/li>\u003Cli>Betriebliche Altersvorsorge \u003C/li>\u003Cli>Betriebliche Risikolebensversicherung \u003C/li>\u003Cli>Volunteer days  \u003C/li>\u003Cli>Jobbike  \u003C/li>\u003Cli>Vergünstigte Wellhub Mitgliedschaft\u003C/li>\u003Cli>Vergünstigtes Parken, Job- oder Deutschland-Ticket \u003C/li>\u003Cli>und Du kannst Deinen Hund mit ins Office bringen!\u003C/li>\u003C/ul>","Unternehmensbeschreibung Wir bei The Stepstone Group haben eine klare und sehr wichtige Mission: den richtigen Job für jede*n zu finden. Mit unseren Daten, unserer Plattform und unseren Technologien bringen wir Jobsuchende und Unternehmen weltweit zusammen, um für beide Seiten den „Perfect Match“ zu schaffen. Mit mehr als 20 Marken setzen wir uns in über 30 Ländern für eine faire und vorurteilsfreie Rekrutierung ein. Werde Teil unseres Teams von circa 4.000 Mitarbeiter*innen, gestalte mit uns den Stellenmarkt neu und begleite uns auf unserer Reise zur weltweit führenden Online-Jobplattform. Stellenbeschreibung Als Product Marketing Manager (PMM) verantwortest Du die Positionierung, Markteinführung und Weiterentwicklung unserer kommerziellen B2B- und B2C-Produkte. Du arbeitest an der Schnittstelle von Product, Marketing, Sales und Service und stellst sicher, dass unsere Produkte klar differenziert, verständlich kommuniziert und erfolgreich im Markt aktiviert werden – von der ersten Idee bis zur Optimierung nach dem Launch. Entwicklung und Schärfung von Produktpositionierung, Value Proposition und Messaging Planung und Steuerung von Go-to-Market-Strategien für neue Produkte, Features und Initiativen Orchestrierung crossfunktionaler Teams und Sicherstellung konsistenter Kommunikation über alle Touchpoints Erstellung von Sales- und Marketing-Materialien (Pitch Decks, Talk Tracks, FAQs, Objection Handling) sowie Durchführung von Enablement-Maßnahmen Verantwortung für Launch-Planung und -Umsetzung, inkl. Kampagnen- und Content-Aktivierung Durchführung von Wettbewerbsanalysen und Nutzung interner Insights zur datenbasierten Entscheidungsfindung Definition, Tracking und Optimierung relevanter Produktmarketing-KPIs entlang des Funnels Kontinuierliche Weiterentwicklung von Messaging und Maßnahmen basierend auf Performance-Daten und Feedback Qualifikationen Abgeschlossenes Studium im Bereich Marketing, Kommunikation, Betriebswirtschaft oder einem vergleichbaren Studiengang Verhandlungssichere Deutsch- und Englischkenntnisse Mindestens 3 Jahre Erfahrung im Product Marketing, Growth oder Produktmanagement, idealerweise in einem kommerziellen Umfeld Erfahrung mit Produktpositionierung und Go-to-Market-Strategien Idealerweise Erfahrung mit Subscription- oder Plattformmodellen sowie Verständnis von KPIs wie MRR, ARR, Churn oder LTV Sicherer und strategischer Umgang mit GenAI- und LLM-Tools (z. B. Claude, Copilot oder Gemini) Starke analytische Fähigkeiten kombiniert mit ausgeprägtem Storytelling und Kommunikationsstärke Erfahrung in der Zusammenarbeit mit crossfunktionalen Teams und Stakeholdern bis auf C-Level Strukturierte, hands-on Arbeitsweise Zusätzliche Informationen Für uns als Gemeinschaft ist es wichtig, dass Du Dich nicht nur bei und mit uns wohl fühlst, sondern auch außerhalb der Arbeit. Denn Dein Job soll Dein Leben bereichern. Deshalb bieten wir Dir unter anderem folgende Vorteile: 30 Tage Urlaub + 1 Brauchtumstag + 2 extra Tage für Weihnachten und Neujahr Hybrides Arbeitsmodell Betriebliche Altersvorsorge Betriebliche Risikolebensversicherung Volunteer days Jobbike Vergünstigte Wellhub Mitgliedschaft Vergünstigtes Parken, Job- oder Deutschland-Ticket und Du kannst Deinen Hund mit ins Office bringen!","2026-10-05T09:59:37.134Z",{"jsonldValid":15,"jsonld":10},{"id":131,"applyToken":132,"slug":133,"title":118,"companyname":119,"companylogo":120,"companyIndustry":121,"city":134,"country":83,"applicantCountries":135,"applicantStates":136,"remote":15,"employmentType":137,"department":18,"content_html":126,"content_text":127,"years":21,"createdAt":89,"updatedAtISO":90,"postedAtISO":138,"validThroughISO":10,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":92,"isPaid":15,"schema":139},"38f1346dd49e6a6923bd4501acc151d86c3f6dd275abbf0f9123133079313953","d948de574ec9f12b91146e7398ea54fbca733a709da0a501f8b74ae191b75f39","product-marketing-manager-m-w-d-at-appcast-inc-970d67b563","Hamburg",[],[],[17],"2026-10-05T10:05:19.406Z",{"jsonldValid":15,"jsonld":10},1791279659700]