[{"data":1,"prerenderedAt":114},["ShallowReactive",2],{"$fgi9CeGFRlaZuV5sbZQLtdJaRbbxdgikFZ2Hnu6Kj3Jo":3,"$fvw6EFLBRTTD2vicM0-Tl3qj-O67BW0ltOejp1PjbH-w":27},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"city":10,"country":11,"remote":12,"employmentType":13,"department":15,"content_html":16,"content_text":17,"years":18,"createdAt":19,"updatedAtISO":20,"postedAtISO":21,"hasSalary":22,"salaryMin":23,"salaryMax":24,"currency":25,"isPaid":12,"schema":26},"80ef42d1f0f9dc83ee2abe99bc5d2d3770613c998806dec3afa78846b1bb1351","principal-technical-product-marketing-manager-ai-at-smartsheet-f5c49ecfd8","Principal Technical Product Marketing Manager — AI","smartsheet","","Bellevue","United States",false,[14],"Full-time","Data","\u003Cp>For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.\u003C/p>\u003Cp>Smartsheet's AI go-to-market runs on a simple conviction: the work is the intelligence. The most credible voice in that conversation isn't a marketer who studied the use cases -  it's a practitioner who built them. Someone who has run a real enterprise operation on Smartsheet at scale, pushed the platform past its documented edges, wired it into AI workflows before the playbook existed, and can stand in front of a room of skeptical operators and make them lean in.\u003C/p>\n\u003Cp>This role sits at the intersection of product marketing, technical storytelling, and field engineering. You'll translate our AI roadmap into narratives the field can sell, prove those narratives with working demonstrations you build yourself, and represent the practitioner's voice in how we position, package, and activate AI across our customer base.\u003C/p>\n\u003Cp>This full-time position reports to the VP of AI Market Strategy and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.\u003C/p>\n\u003Cp>\u003Cstrong>You Will:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the practitioner narrative. Turn Smartsheet's AI capabilities — MCP, agentic workflows, connected context — into positioning and use cases grounded in how work actually gets done. Operator-to-operator storytelling backed by things you've built.\u003C/li>\n\u003Cli>Carry the story externally. Customer sessions, analyst conversations, community engagement, executive briefings. You'll be one of the most visible technical voices in Smartsheet's AI story, with the depth to survive the Q&A.\u003C/li>\n\u003Cli>Build what you preach. Working with our technical teams, you'll construct reference implementations, MCP-connected workflows, and demonstration environments that make the AI narrative tangible. \u003C/li>\n\u003Cli>Partner with Forward Deployed Engineering. Work directly with FDE on marquee customer engagements — shaping the positioning that opens the door, then helping architect the patterns that prove the value. You'll carry insight both directions: from customer deployments into narrative, from narrative into deployment strategy.\u003C/li>\n\u003Cli>Enable the field. Equip sellers and partners to have substantive AI conversations — practical implementation, ROI, governance, and the honest limits. You'll build the enablement artifacts and deliver the training that separates our field from everyone reading the same analyst decks.\u003C/li>\n\u003Cli>Shape adoption programs. Contribute practitioner judgment to our AI customer activation motion — maturity frameworks, adoption scoring, and the programs that move customers from first conversation to transformation.\u003C/li>\n\u003Cli>Drive cross-functional alignment. Work closely with stakeholders to ensure the AI narrative, roadmap, and field enablement stay in lockstep,  surfacing practitioner insight into product decisions and translating product direction back into field-ready messaging.\u003C/li>\n\u003Cli>Lead without authority. Act as a connective force across teams and functions, influencing priorities and driving alignment on AI positioning bringing clarity and momentum to ambiguous, fast-moving initiatives.\u003C/li>\n\u003Cli>Own, manage or lead other projects and initiatives as assigned. \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You Have:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Administered and architected Smartsheet (or comparable work management platforms) at enterprise scale -  Control Center, APIs, integrations, the works. You know the platform's edges because you've hit them.\u003C/li>\n\u003Cli>A developer background: you write code, work with APIs, understand MCP and modern AI integration patterns, and can build working demonstrations.\u003C/li>\n\u003Cli>Run a real function - a PMO, an operations org, a transformation program - and carry the credibility of someone who owned outcomes, not just messaging.\u003C/li>\n\u003Cli>Presented to executives and large audiences at major industry events or customer conferences. You make complex systems feel inevitable and simple. People remember your sessions.\u003C/li>\n\u003Cli>Ability to translate and work fluidly between product, engineering, sales, and customers — compressing technical depth into language that makes people act.\u003C/li>\n\u003Cli>Belief that AI changes how organizations execute, and you've already proven it in your own operation rather than waiting for permission.\u003C/li>\n\u003Cli>Hands-on experience with MCP, AI agents, or LLM-connected workflows in production.\u003C/li>\n\u003Cli>History of pushing a vendor's platform so hard the vendor noticed.\u003C/li>\n\u003Cli>Experience working directly with product and engineering teams as a design partner or customer advisory voice.\u003C/li>\n\u003Cli>10+ years of relevant experience.\u003C/li>\n\u003Cli>Legally eligible to work in the U.S. on an ongoing basis.\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Current US Perks & Benefits:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Employer subsidized medical/vision and dental coverage for full-time employees\u003C/li>\n\u003Cli>401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)\u003C/li>\n\u003Cli>Monthly stipend to support your work and productivity\u003C/li>\n\u003Cli>Flexible Time Away Program, plus Sick Time Off\u003C/li>\n\u003Cli>US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans\u003C/li>\n\u003Cli>US employees receive 12 paid holidays per year\u003C/li>\n\u003Cli>Up to 24 weeks of Parental Leave\u003C/li>\n\u003Cli>Personal paid Volunteer Day to support our community\u003C/li>\n\u003Cli>Opportunities for professional growth and development including access to Udemy online courses\u003C/li>\n\u003Cli>Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account\u003C/li>\n\u003Cli>Teleworking options from any registered location in the U.S. (role specific)\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.\u003C/em>\u003C/p>\u003Cp>US Base Salary Pay Range\u003C/p>\u003Cp>$170,000—$215,000 USD\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Us:\u003C/strong>\u003C/p>\n\u003Cp>At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.\u003C/p>\n\u003Cp>\u003Cstrong>Equal Opportunity Employer:\u003C/strong>\u003C/p>\n\u003Cp>Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. \u003C/p>\n\u003Cp>If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.\u003C/p>\n\n\u003Cp>#LI-Remote\u003C/p>","For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet's AI go-to-market runs on a simple conviction: the work is the intelligence. The most credible voice in that conversation isn't a marketer who studied the use cases - it's a practitioner who built them. Someone who has run a real enterprise operation on Smartsheet at scale, pushed the platform past its documented edges, wired it into AI workflows before the playbook existed, and can stand in front of a room of skeptical operators and make them lean in. This role sits at the intersection of product marketing, technical storytelling, and field engineering. You'll translate our AI roadmap into narratives the field can sell, prove those narratives with working demonstrations you build yourself, and represent the practitioner's voice in how we position, package, and activate AI across our customer base. This full-time position reports to the VP of AI Market Strategy and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. You Will: Own the practitioner narrative. Turn Smartsheet's AI capabilities — MCP, agentic workflows, connected context — into positioning and use cases grounded in how work actually gets done. Operator-to-operator storytelling backed by things you've built. Carry the story externally. Customer sessions, analyst conversations, community engagement, executive briefings. You'll be one of the most visible technical voices in Smartsheet's AI story, with the depth to survive the Q&A. Build what you preach. Working with our technical teams, you'll construct reference implementations, MCP-connected workflows, and demonstration environments that make the AI narrative tangible. Partner with Forward Deployed Engineering. Work directly with FDE on marquee customer engagements — shaping the positioning that opens the door, then helping architect the patterns that prove the value. You'll carry insight both directions: from customer deployments into narrative, from narrative into deployment strategy. Enable the field. Equip sellers and partners to have substantive AI conversations — practical implementation, ROI, governance, and the honest limits. You'll build the enablement artifacts and deliver the training that separates our field from everyone reading the same analyst decks. Shape adoption programs. Contribute practitioner judgment to our AI customer activation motion — maturity frameworks, adoption scoring, and the programs that move customers from first conversation to transformation. Drive cross-functional alignment. Work closely with stakeholders to ensure the AI narrative, roadmap, and field enablement stay in lockstep, surfacing practitioner insight into product decisions and translating product direction back into field-ready messaging. Lead without authority. Act as a connective force across teams and functions, influencing priorities and driving alignment on AI positioning bringing clarity and momentum to ambiguous, fast-moving initiatives. Own, manage or lead other projects and initiatives as assigned. You Have: Administered and architected Smartsheet (or comparable work management platforms) at enterprise scale - Control Center, APIs, integrations, the works. You know the platform's edges because you've hit them. A developer background: you write code, work with APIs, understand MCP and modern AI integration patterns, and can build working demonstrations. Run a real function - a PMO, an operations org, a transformation program - and carry the credibility of someone who owned outcomes, not just messaging. Presented to executives and large audiences at major industry events or customer conferences. You make complex systems feel inevitable and simple. People remember your sessions. Ability to translate and work fluidly between product, engineering, sales, and customers — compressing technical depth into language that makes people act. Belief that AI changes how organizations execute, and you've already proven it in your own operation rather than waiting for permission. Hands-on experience with MCP, AI agents, or LLM-connected workflows in production. History of pushing a vendor's platform so hard the vendor noticed. Experience working directly with product and engineering teams as a design partner or customer advisory voice. 10+ years of relevant experience. Legally eligible to work in the U.S. on an ongoing basis. Current US Perks & Benefits: Employer subsidized medical/vision and dental coverage for full-time employees 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) Monthly stipend to support your work and productivity Flexible Time Away Program, plus Sick Time Off US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans US employees receive 12 paid holidays per year Up to 24 weeks of Parental Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. US Base Salary Pay Range $170,000—$215,000 USD Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote",0,1789763786000,"2026-09-18 22:39:24","2026-09-18T14:50:33-04:00",true,170000,215000,"USD",{"jsonldValid":12,"jsonld":9},{"jobs":28},[29,41,54,70,86,101],{"id":30,"slug":31,"title":32,"companyname":8,"companylogo":9,"city":10,"country":11,"remote":12,"employmentType":33,"department":34,"content_html":35,"content_text":36,"years":18,"createdAt":37,"updatedAtISO":38,"postedAtISO":39,"hasSalary":22,"salaryMin":23,"salaryMax":24,"currency":25,"isPaid":12,"schema":40},"ae67dbecdf505d26c1b07269d968d207219aafe8ae4eb9cbb58abc9c4b82de7c","principal-product-marketing-manager-vertical-industries-at-smartsheet-1cc4613123","Principal Product Marketing Manager — Vertical Industries",[14],"Product","\u003Cp>For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.\u003C/p>\u003Cp>Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Professional Services. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims. This role requires deep industry curiosity, methodological discipline, and the ability to drive multiple complex workstreams in parallel to maintain Smartsheet’s competitive edge.\u003C/p>\n\u003Cp>This full-time position reports to the Sr. Director, Customer Value and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.\u003C/p>\n\u003Cp>\u003Cstrong>What You Will Own:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Value Strategy Execution — Vertical Industries\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Lead the team's execution of the Smartsheet Value Strategy process for priority verticals.\u003C/li>\n\u003Cli>Define positioning scope, including target segments, industry-specific buyer roles, KPIs, and competitor sets.\u003C/li>\n\u003Cli>Validate buyer value levers and map them to Smartsheet's capabilities to demonstrate differentiated, quantified benefits.\u003C/li>\n\u003Cli>Build vertical Value Impact Models and define the problem Smartsheet owns within each industry.\u003C/li>\n\u003Cli>Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>ICP & CAPDB for Vertical Segments: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own ICP definition and target account prioritization for each priority vertical.\u003C/li>\n\u003Cli>Ensure each vertical ICP specifies target industry, company profile, buyer role, KPIs, use case triggers, and compliance context.\u003C/li>\n\u003Cli>Maintain a current CAPDB to provide Sales, SDRs, and ABM teams with precise industry-specific targeting inputs.\u003C/li>\n\u003Cli>Update targeting strategies based on win/loss data, market sizing, and field feedback.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Vertical Market Intelligence: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Ensure the pod maintains a living, industry-grounded intelligence base for each vertical, including win/loss analysis tied to target segments, buyers, competitors, and solutions.\u003C/li>\n\u003Cli>Develop and maintain industry-specific buyer journey maps and TAM/SAM sizing by vertical.\u003C/li>\n\u003Cli>Analyze the competitive landscape against category-specific alternatives.\u003C/li>\n\u003Cli>Execute ecosystem mapping of vertical events, associations, analyst communities, specialist partners, and adjacent vendors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Vertical Value Impact Models: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Ensure each priority vertical is supported by a quantified Value Impact Model.\u003C/li>\n\u003Cli>Capture productivity, risk reduction, cost savings, and compliance efficiency drivers meaningful to industry economic buyers.\u003C/li>\n\u003Cli>Anchor C-suite conversations in recognizable industry terms such as clinical trial timeline compression or capital project governance.\u003C/li>\n\u003Cli>Validate models with Customer Success and Professional Services by capturing before-and-after customer data.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Messaging & Position Testing — Vertical Context: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Drive marketing adoption for each vertical value strategy.\u003C/li>\n\u003Cli>Test position hypotheses through 1:1 sessions with industry buyers in target segments.\u003C/li>\n\u003Cli>Conduct or commission competitive benchmarking studies specific to each vertical.\u003C/li>\n\u003Cli>Produce messaging guides with copy blocks connecting industry-specific value statements to capabilities and customer proof points.\u003C/li>\n\u003Cli>Integrate messaging into vertical campaign and launch planning.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Vertical Sales Play Development — Full Suite:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Manage IC output to ensure each priority vertical has a complete, Highspot-ready sales play package, including industry pitch decks and Customer Outcome Journey (COJ) POVs.\u003C/li>\n\u003Cli>Develop use case messaging guides and battle cards with discovery questions and talking points.\u003C/li>\n\u003Cli>Create discovery slides, value-based proposal templates, and ROI calculators built from vertical Value Impact Models.\u003C/li>\n\u003Cli>Oversee productized PS overlays and ensure all deliverables meet the Sales Ready quality bar.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Customer & Product Adoption: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Partner with Customer Success to validate vertical Value Impact Models through before-and-after customer stories.\u003C/li>\n\u003Cli>Incorporate industry-specific benefits as KPIs within success plans and develop case studies using vertical messaging guides.\u003C/li>\n\u003Cli>Synthesize win/loss analysis and competitive benchmarking to inform Product roadmap prioritization for vertical capabilities.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>GTM Architecture — Vertical Plays: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Define how Smartsheet orients to each priority vertical from a GTM architecture standpoint, including lead-track versus secondary-track use case entry points.\u003C/li>\n\u003Cli>Develop channel and coverage strategies across vertical events, associations, industry media, and specialist partners.\u003C/li>\n\u003Cli>Lead PS and implementation overlays to reduce time-to-value within regulated environments.\u003C/li>\n\u003Cli>Provide critical vertical segment inputs to the Annual Operating Plan (AOP).\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Launch Support:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate new product capabilities with vertical relevance into industry-specific outcome narratives.\u003C/li>\n\u003Cli>Ensure field activation content is available on a predictable cadence.\u003C/li>\n\u003Cli>Serve as the primary Product Marketing Manager (PMM) voice for assigned verticals during launch planning and go/no-go readiness reviews.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>How You Will Drive Business Value:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>New Logo Conversion: \u003C/strong>Shorten sales cycles and improve new logo win rates in priority verticals by ensuring buyers encounter positioning that speaks directly to their industry's specific challenges, workflows, and compliance requirements from the first touchpoint.\u003C/li>\n\u003Cli>\u003Cstrong>Competitive Displacement: \u003C/strong>Improve right-to-win in verticals where category-specific competitors (Veeva, Planisware, ServiceNow, Epic) are entrenched by developing overlay positioning that leads with coordination and visibility above existing systems — not as a replacement for them.\u003C/li>\n\u003Cli>\u003Cstrong>ACV Uplift: \u003C/strong>Enable higher deal values by grounding vertical conversations in industry-specific ROI — moving buyers away from feature evaluation toward business case commitment.\u003C/li>\n\u003Cli>\u003Cstrong>Brand Recognition in Priority Verticals: \u003C/strong>Build Smartsheet's reputation as the preferred platform in Life Sciences, Manufacturing, Healthcare, Government, and Professional Services through concentrated thought leadership, customer evidence, and field-ready industry narratives.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You Have:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>10 + years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers.\u003C/li>\n\u003Cli>Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences and Manufacturing strongly preferred).\u003C/li>\n\u003Cli>Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research.\u003C/li>\n\u003Cli>Strong instinct for competitive differentiation — able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim.\u003C/li>\n\u003Cli>Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to quality, speed, and measurable impact.\u003C/li>\n\u003Cli>Bachelor's degree required; MBA or advanced degree preferred.\u003C/li>\n\u003Cli>Legally eligible to work in the U.S. on an ongoing basis\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Current US Perks & Benefits:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Employer subsidized medical/vision and dental coverage for full-time employees\u003C/li>\n\u003Cli>401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)\u003C/li>\n\u003Cli>Monthly stipend to support your work and productivity\u003C/li>\n\u003Cli>Flexible Time Away Program, plus Sick Time Off\u003C/li>\n\u003Cli>US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans\u003C/li>\n\u003Cli>US employees receive 12 paid holidays per year\u003C/li>\n\u003Cli>Up to 24 weeks of Parental Leave\u003C/li>\n\u003Cli>Personal paid Volunteer Day to support our community\u003C/li>\n\u003Cli>Opportunities for professional growth and development including access to Udemy online courses\u003C/li>\n\u003Cli>Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account\u003C/li>\n\u003Cli>Teleworking options from any registered location in the U.S. (role specific)\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.\u003C/em>\u003C/p>\u003Cp>US Base Salary Pay Range\u003C/p>\u003Cp>$170,000—$215,000 USD\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Us:\u003C/strong>\u003C/p>\n\u003Cp>At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.\u003C/p>\n\u003Cp>\u003Cstrong>Equal Opportunity Employer:\u003C/strong>\u003C/p>\n\u003Cp>Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. \u003C/p>\n\u003Cp>If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.\u003C/p>\n\n\u003Cp>#LI-Remote\u003C/p>","For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. Smartsheet targets industries where workflow specificity is essential. As a Principal Product Marketing Manager, Vertical Industries, you will lead the strategic development of industry-specific value narratives, use case positioning, and sales-ready content for priority vertical, Professional Services. In this role, you will own the GTM narrative, ensuring positioning is grounded in quantified, defensible value claims. This role requires deep industry curiosity, methodological discipline, and the ability to drive multiple complex workstreams in parallel to maintain Smartsheet’s competitive edge. This full-time position reports to the Sr. Director, Customer Value and can be located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer. What You Will Own: Value Strategy Execution — Vertical Industries Lead the team's execution of the Smartsheet Value Strategy process for priority verticals. Define positioning scope, including target segments, industry-specific buyer roles, KPIs, and competitor sets. Validate buyer value levers and map them to Smartsheet's capabilities to demonstrate differentiated, quantified benefits. Build vertical Value Impact Models and define the problem Smartsheet owns within each industry. Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions. ICP & CAPDB for Vertical Segments: Own ICP definition and target account prioritization for each priority vertical. Ensure each vertical ICP specifies target industry, company profile, buyer role, KPIs, use case triggers, and compliance context. Maintain a current CAPDB to provide Sales, SDRs, and ABM teams with precise industry-specific targeting inputs. Update targeting strategies based on win/loss data, market sizing, and field feedback. Vertical Market Intelligence: Ensure the pod maintains a living, industry-grounded intelligence base for each vertical, including win/loss analysis tied to target segments, buyers, competitors, and solutions. Develop and maintain industry-specific buyer journey maps and TAM/SAM sizing by vertical. Analyze the competitive landscape against category-specific alternatives. Execute ecosystem mapping of vertical events, associations, analyst communities, specialist partners, and adjacent vendors. Vertical Value Impact Models: Ensure each priority vertical is supported by a quantified Value Impact Model. Capture productivity, risk reduction, cost savings, and compliance efficiency drivers meaningful to industry economic buyers. Anchor C-suite conversations in recognizable industry terms such as clinical trial timeline compression or capital project governance. Validate models with Customer Success and Professional Services by capturing before-and-after customer data. Messaging & Position Testing — Vertical Context: Drive marketing adoption for each vertical value strategy. Test position hypotheses through 1:1 sessions with industry buyers in target segments. Conduct or commission competitive benchmarking studies specific to each vertical. Produce messaging guides with copy blocks connecting industry-specific value statements to capabilities and customer proof points. Integrate messaging into vertical campaign and launch planning. Vertical Sales Play Development — Full Suite: Manage IC output to ensure each priority vertical has a complete, Highspot-ready sales play package, including industry pitch decks and Customer Outcome Journey (COJ) POVs. Develop use case messaging guides and battle cards with discovery questions and talking points. Create discovery slides, value-based proposal templates, and ROI calculators built from vertical Value Impact Models. Oversee productized PS overlays and ensure all deliverables meet the Sales Ready quality bar. Customer & Product Adoption: Partner with Customer Success to validate vertical Value Impact Models through before-and-after customer stories. Incorporate industry-specific benefits as KPIs within success plans and develop case studies using vertical messaging guides. Synthesize win/loss analysis and competitive benchmarking to inform Product roadmap prioritization for vertical capabilities. GTM Architecture — Vertical Plays: Define how Smartsheet orients to each priority vertical from a GTM architecture standpoint, including lead-track versus secondary-track use case entry points. Develop channel and coverage strategies across vertical events, associations, industry media, and specialist partners. Lead PS and implementation overlays to reduce time-to-value within regulated environments. Provide critical vertical segment inputs to the Annual Operating Plan (AOP). Launch Support: Translate new product capabilities with vertical relevance into industry-specific outcome narratives. Ensure field activation content is available on a predictable cadence. Serve as the primary Product Marketing Manager (PMM) voice for assigned verticals during launch planning and go/no-go readiness reviews. How You Will Drive Business Value: New Logo Conversion: Shorten sales cycles and improve new logo win rates in priority verticals by ensuring buyers encounter positioning that speaks directly to their industry's specific challenges, workflows, and compliance requirements from the first touchpoint. Competitive Displacement: Improve right-to-win in verticals where category-specific competitors (Veeva, Planisware, ServiceNow, Epic) are entrenched by developing overlay positioning that leads with coordination and visibility above existing systems — not as a replacement for them. ACV Uplift: Enable higher deal values by grounding vertical conversations in industry-specific ROI — moving buyers away from feature evaluation toward business case commitment. Brand Recognition in Priority Verticals: Build Smartsheet's reputation as the preferred platform in Life Sciences, Manufacturing, Healthcare, Government, and Professional Services through concentrated thought leadership, customer evidence, and field-ready industry narratives. You Have: 10 + years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers. Direct experience developing value positioning for complex enterprise buyers in one or more priority verticals (Life Sciences and Manufacturing strongly preferred). Hands-on experience building industry-specific value propositions, ROI models, and use-case-level messaging grounded in buyer research. Strong instinct for competitive differentiation — able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim. Operational discipline to manage multiple vertical workstreams simultaneously and hold ICs accountable to quality, speed, and measurable impact. Bachelor's degree required; MBA or advanced degree preferred. Legally eligible to work in the U.S. on an ongoing basis Current US Perks & Benefits: Employer subsidized medical/vision and dental coverage for full-time employees 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) Monthly stipend to support your work and productivity Flexible Time Away Program, plus Sick Time Off US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans US employees receive 12 paid holidays per year Up to 24 weeks of Parental Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. US Base Salary Pay Range $170,000—$215,000 USD Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote",1788837681000,"2026-09-18 22:39:28","2026-09-18T14:29:59-04:00",{"jsonldValid":12,"jsonld":9},{"id":42,"slug":43,"title":44,"companyname":8,"companylogo":9,"city":45,"country":46,"remote":12,"employmentType":47,"department":15,"content_html":48,"content_text":49,"years":18,"createdAt":37,"updatedAtISO":50,"postedAtISO":51,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":52,"isPaid":12,"schema":53},"8683a3f75ddb8020915825729cfe60bc249bc9f5580418332ae244c78c74dcaa","sr-product-marketing-manager-ai-gtm-strategy-emea-at-smartsheet-a0ed6d3337","Sr. Product Marketing Manager - AI GTM Strategy, EMEA","London","United Kingdom",[14],"\u003Cp>For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day.\u003C/p>\u003Cp>AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve.\u003C/p>\n\u003Cp>As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion.\u003C/p>\n\u003Cp>This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation.\u003C/p>\n\u003Cp>The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our \u003Cstrong>VP, AI Market Strategy.\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>You will own:\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>\u003Cem>AI Narrative Activation — EMEA\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers.\u003C/li>\n\u003Cli>Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths.\u003C/li>\n\u003Cli>Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>AI Sales Enablement — Regional Delivery\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats.\u003C/li>\n\u003Cli>Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers.\u003C/li>\n\u003Cli>Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives.\u003C/li>\n\u003Cli>Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>MCP & Platform Extensibility — EMEA GTM Support\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning.\u003C/li>\n\u003Cli>Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments.\u003C/li>\n\u003Cli>Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>AI Customer Activation — EMEA\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows.\u003C/li>\n\u003Cli>Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking.\u003C/li>\n\u003Cli>Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>Competitive Intelligence — AI in EMEA\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets\u003C/li>\n\u003Cli>Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers.\u003C/li>\n\u003Cli>Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>AI Thought Leadership & Market Presence — EMEA\u003C/em>\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns.\u003C/li>\n\u003Cli>Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets.\u003C/li>\n\u003Cli>Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>How You Will Drive Business Value\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion.\u003C/li>\n\u003Cli>Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning.\u003C/li>\n\u003Cli>Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts.\u003C/li>\n\u003Cli>Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership.\u003C/li>\n\u003Cli>Other duties as assigned\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>You Have:\u003C/strong> \u003C/p>\n\u003Cul>\n\u003Cli>8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets.\u003C/li>\n\u003Cli>Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences.\u003C/li>\n\u003Cli>Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation.\u003C/li>\n\u003Cli>Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations).\u003C/li>\n\u003Cli>Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context.\u003C/li>\n\u003Cli>Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time.\u003C/li>\n\u003Cli>Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships \u003C/li>\n\u003Cli>Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market.\u003C/li>\n\u003Cli>Bachelor's degree or equivalent experience required.\u003C/li>\n\u003Cli>Fluency in English is required\u003C/li>\n\u003Cli>Ability to work in the UK on an ongoing basis\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why This Role\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions.\u003C/li>\n\u003Cli>Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise.\u003C/li>\n\u003Cli>Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes.\u003C/li>\n\u003Cli>Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent.\u003C/li>\n\u003C/ul>\n\u003Cp>Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm\u003C/p>\n\u003Cp>\u003Cstrong>Perks & Benefits:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Employer-paid Private Medical and Dental, additional cost for family members\u003C/li>\n\u003Cli>Monthly contributions toward your pension\u003C/li>\n\u003Cli>Monthly stipend to support your work and productivity\u003C/li>\n\u003Cli>25 days paid for Holiday + Bank Holidays + Flexible Time Away Program\u003C/li>\n\u003Cli>20 weeks fully paid Maternity Leave\u003C/li>\n\u003Cli>12 weeks fully paid Paternity/Adoption Leave\u003C/li>\n\u003Cli>Personal paid Volunteer Day to support our community\u003C/li>\n\u003Cli>Opportunities for professional growth and development including access to Udemy online courses\u003C/li>\n\u003Cli>Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account.\u003C/li>\n\u003Cli>Teleworking options from any registered location in the UK (role specific) \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Get to Know Us:\u003C/strong>\u003C/p>\n\u003Cp>At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.\u003C/p>\n\u003Cp>\u003Cstrong>Equal Opportunity Employer:\u003C/strong>\u003C/p>\n\u003Cp>Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. \u003C/p>\n\u003Cp>If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.\u003C/p>\n\n\u003Cp>#LI-Remote\u003C/p>","For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. Other duties as assigned You Have: 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. Bachelor's degree or equivalent experience required. Fluency in English is required Ability to work in the UK on an ongoing basis Why This Role Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: Employer-paid Private Medical and Dental, additional cost for family members Monthly contributions toward your pension Monthly stipend to support your work and productivity 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program 20 weeks fully paid Maternity Leave 12 weeks fully paid Paternity/Adoption Leave Personal paid Volunteer Day to support our community Opportunities for professional growth and development including access to Udemy online courses Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. Teleworking options from any registered location in the UK (role specific) Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote","2026-09-15 11:25:42","2026-09-14T19:18:20-04:00","GBP",{"jsonldValid":12,"jsonld":9},{"id":55,"slug":56,"title":57,"companyname":58,"companylogo":59,"companyTagline":60,"companyIndustry":61,"city":62,"country":11,"remote":12,"employmentType":63,"department":15,"content_html":64,"content_text":65,"years":18,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":25,"isPaid":12,"schema":69},"269769b49035536a7f3045aa030258e30706e39c77290c95c2bd171031533484","ai-gtm-archtiect-at-tricentis-9e110f7cc2","AI GTM Archtiect","Tricentis","https://cdn.jobboardwise.com/logo/tricentis.com","Tricentis is a global leader in continuous testing and quality engineering.","Software Development","US - Austin",[14],"\u003Ch1>Why This Role Exists\u003C/h1>\u003Cp>AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience.  Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey.  In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences.\u003C/p>\u003Ch1>What You’ll Own\u003C/h1>\u003Cul>\u003Cli>You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes.\u003C/li>\u003Cli>You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively.\u003C/li>\u003Cli>You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities.\u003C/li>\u003Cli>You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes.\u003C/li>\u003Cli>You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance.\u003C/li>\u003Cli>You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions.\u003C/li>\u003Cli>You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Challenges You’ll Help Solve\u003C/h1>\u003Cul>\u003Cli>Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand.\u003C/li>\u003Cli>Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality.\u003C/li>\u003Cli>Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility.\u003C/li>\u003Cli>Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement.\u003C/li>\u003Cli>Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes.\u003C/li>\u003Cli>Converting AI experimentation into scalable programs with measurable customer and business outcomes.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Skills for Success\u003C/h1>\u003Ch2>Required Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>AI-powered GTM transformation: \u003C/b>You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency.\u003C/li>\u003Cli>\u003Cb>Revenue process architecture: \u003C/b>You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes.\u003C/li>\u003Cli>\u003Cb>Cross-functional enterprise leadership: \u003C/b>You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities.\u003C/li>\u003Cli>\u003Cb>GTM systems strategy: \u003C/b>You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value.\u003C/li>\u003Cli>\u003Cb>Data-informed decision-making: \u003C/b>You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement.\u003C/li>\u003Cli>\u003Cb>Program and change leadership: \u003C/b>You have led complex transformation programs, influenced adoption, and sustained new ways of working.\u003C/li>\u003Cli>\u003Cb>Executive communication and influence: \u003C/b>You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences.\u003C/li>\u003Cli>\u003Cb>Partner and vendor management: \u003C/b>You have coordinated internal teams and external experts to accelerate delivery and capability development.\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>Preferred Skills\u003C/h2>\u003Cul>\u003Cli>You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments.\u003C/li>\u003Cli>You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization.\u003C/li>\u003Cli>You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs.\u003C/li>\u003Cli>You may bring familiarity with AI governance, compliance, or responsible AI frameworks.\u003C/li>\u003Cli>You may bring experience supporting enterprise operating-model transformation or integration programs.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>\u003Cb>Success in Your First Year\u003C/b>\u003C/h1>\u003Cp>MILESTONE | EXPECTED OUTCOMES\u003C/p>\u003Cp>\u003Cb>First 90 Days\u003C/b>\u003C/p>\u003Cp>Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval.\u003C/p>\u003Cp>\u003Cb>Six Months\u003C/b>\u003C/p>\u003Cp>Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap.\u003C/p>\u003Cp>\u003Cb>Twelve Months\u003C/b>\u003C/p>\u003Cp>Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities.\u003C/p>\u003Ch1>Why Join\u003C/h1>\u003Cul>\u003Cli>You will shape how AI transforms commercial operations and customer engagement.\u003C/li>\u003Cli>You will own high-impact work connected to growth, productivity, and customer outcomes.\u003C/li>\u003Cli>You will partner with leaders across multiple business functions.\u003C/li>\u003Cli>You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy.\u003C/li>\u003Cli>You will build durable capabilities that influence how work gets done across the organization.\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.\u003Cbr>\u003Cbr>\u003C/span>\u003Cb>\u003Cu>\u003Cspan>Global Sanctions Compliance\u003Cbr>\u003C/span>\u003C/u>\u003C/b>\u003Cspan>\u003Cbr>We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.\u003C/span>\u003C/p>\u003Cp>\u003Cb>\u003Cu>\u003Cspan>U.S. Work Authorization:\u003C/span>\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cspan>\u003Cbr>This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.\u003C/span> \u003C/p>","Why This Role Exists AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience. Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey. In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences. What You’ll Own You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes. You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively. You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities. You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes. You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance. You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions. You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations. Challenges You’ll Help Solve Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand. Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality. Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility. Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement. Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes. Converting AI experimentation into scalable programs with measurable customer and business outcomes. Skills for Success Required Skills AI-powered GTM transformation: You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency. Revenue process architecture: You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes. Cross-functional enterprise leadership: You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities. GTM systems strategy: You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value. Data-informed decision-making: You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement. Program and change leadership: You have led complex transformation programs, influenced adoption, and sustained new ways of working. Executive communication and influence: You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences. Partner and vendor management: You have coordinated internal teams and external experts to accelerate delivery and capability development. Preferred Skills You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments. You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization. You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs. You may bring familiarity with AI governance, compliance, or responsible AI frameworks. You may bring experience supporting enterprise operating-model transformation or integration programs. Success in Your First Year MILESTONE | EXPECTED OUTCOMES First 90 Days Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval. Six Months Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap. Twelve Months Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities. Why Join You will shape how AI transforms commercial operations and customer engagement. You will own high-impact work connected to growth, productivity, and customer outcomes. You will partner with leaders across multiple business functions. You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy. You will build durable capabilities that influence how work gets done across the organization. Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law. Global Sanctions Compliance We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment. U.S. Work Authorization: This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.",1789784795000,"2026-09-19 04:31:00","Posted Today",{"jsonldValid":12,"jsonld":9},{"id":71,"slug":72,"title":73,"companyname":74,"companylogo":75,"companyTagline":76,"companyIndustry":77,"city":78,"country":11,"remote":12,"employmentType":79,"department":34,"content_html":80,"content_text":81,"years":18,"createdAt":66,"updatedAtISO":67,"postedAtISO":82,"hasSalary":22,"salaryMin":83,"salaryMax":84,"currency":25,"isPaid":12,"schema":85},"85ad575c47905c3f8685dc3024ddd079a89a95c8bc967b96983da47f937f5881","director-product-marketing-at-zocdoc-e0726c6901","Director, Product Marketing","Zocdoc","https://cdn.jobboardwise.com/logo/zocdoc.com","Zocdoc is the beginning of a better healthcare experience for millions of patients every month.","Internet Publishing","New York",[14],"\u003Cp>\u003Cstrong>Our Mission\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.  \u003C/p>\n\u003Cp>We’re here to give power to the patient. \u003C/p>\n\u003Cp>For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to\u003Cstrong> \u003C/strong>power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.\u003C/p>\n\u003Cp>Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from \u003Cem>seeking\u003C/em> to \u003Cem>getting\u003C/em>. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.\u003C/p>\n\u003Cp>Fixing healthcare starts with fixing access to it. And we're still just getting started.\u003C/p>\n\u003Cp>\u003Cstrong>Your Impact on Our Mission\u003C/strong>\u003C/p>\n\u003Cp>As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.\u003C/p>\n\n\u003Cp>\u003Cstrong>Your day-to-day is...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for\u003C/li>\n\u003Cli>Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution\u003C/li>\n\u003Cli>Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit\u003C/li>\n\u003Cli>Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll Enjoy This Role If You...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Love turning complex user behaviors into clear, compelling positioning and GTM strategy\u003C/li>\n\u003Cli>Are energized by building and coaching a team of product marketers\u003C/li>\n\u003Cli>Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience\u003C/li>\n\u003Cli>Have an interest in transforming the healthcare experience for millions of patients\u003C/li>\n\u003Cli>Are comfortable being the accountable owner of a narrative that spans multiple products and teams\u003C/li>\n\u003Cli>Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll be successful in this role if you...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers\u003C/li>\n\u003Cli>Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business\u003C/li>\n\u003Cli>Have a track record of shaping company-level narrative and positioning, not just individual product launches\u003C/li>\n\u003Cli>Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent\u003C/li>\n\u003Cli>Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information\u003C/li>\n\u003Cli>Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations\u003C/li>\n\u003Cli>Have applied external market and industry insight to sharpen positioning and drive performance\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Benefits\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Flexible, hybrid work environment at our convenient Soho location\u003C/li>\n\u003Cli>Unlimited Vacation\u003C/li>\n\u003Cli>100% paid employee health benefit options (including medical, dental, and vision)\u003C/li>\n\u003Cli>Commuter Benefits\u003C/li>\n\u003Cli>401(k) with employer funded match\u003C/li>\n\u003Cli>Corporate wellness program with Wellhub\u003C/li>\n\u003Cli>Sabbatical leave (for employees with 5+ years of service)\u003C/li>\n\u003Cli>Competitive paid parental leave and fertility/family planning reimbursement\u003C/li>\n\u003Cli>Cell phone reimbursement\u003C/li>\n\u003Cli>Catered lunch everyday along with beverages and snacks\u003C/li>\n\u003Cli>Employee Resource Groups and ZocClubs to promote shared community and belonging\u003C/li>\n\u003Cli>Great Place to Work Certified\u003C/li>\n\u003C/ul>\u003Cp>Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.\u003C/p>\u003Cp>NYC Base Salary Range\u003C/p>\u003Cp>$210,000—$270,000 USD\u003C/p>\u003Cp>\u003Cstrong>About us\u003Cbr>\u003C/strong>Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. \u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - \u003Cem>Together, Not Alone\u003C/em>, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.\u003Cbr>\u003Cbr>Job Applicant Privacy Notice\u003C/p>","Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. Your Impact on Our Mission As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work. Your day-to-day is... Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact You'll Enjoy This Role If You... Love turning complex user behaviors into clear, compelling positioning and GTM strategy Are energized by building and coaching a team of product marketers Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience Have an interest in transforming the healthcare experience for millions of patients Are comfortable being the accountable owner of a narrative that spans multiple products and teams Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you You'll be successful in this role if you... Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business Have a track record of shaping company-level narrative and positioning, not just individual product launches Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations Have applied external market and industry insight to sharpen positioning and drive performance Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness program with Wellhub Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $210,000—$270,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice","2026-09-18T21:41:20-04:00",210000,270000,{"jsonldValid":12,"jsonld":9},{"id":87,"slug":88,"title":89,"companyname":90,"companylogo":91,"companyTagline":92,"companyIndustry":93,"city":94,"country":95,"remote":12,"employmentType":96,"department":34,"content_html":97,"content_text":98,"years":18,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":99,"isPaid":12,"schema":100},"85633b30f7fcc0dff5f101780400ba180a27b88c3040cf933c11cfca3a638913","senior-product-marketing-at-wolters-kluwer-0d8c5c659a","Senior Product Marketing","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","ITA - Milan","Italy",[14],"\u003Cp>We are looking for a\u003Cb> Senior Marketing professiona\u003C/b>l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.\u003Cbr>In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.\u003Cbr>You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.\u003Cbr>This position is designed for someone who thrives on responsibility:\u003Cbr>you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.\u003Cbr>If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.\u003C/p>\u003Cp>\u003Cb>Your Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cbr>As the person responsible for the economic performance of your assigned product line, you will:\u003Cbr>\u003Cb>Market & Strategy\u003C/b>\u003Cbr>• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—\u003Cbr>to ensure a customer-centric product offering with clear differentiation.\u003Cbr>• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.\u003Cbr>• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Planning & Go-to-Market\u003C/b>\u003Cbr>• Set sales budgets and commercial targets by product and channel.\u003Cbr>• Design and execute omnichannel marketing plans aligned with business objectives, with a strong\u003Cbr>focus on digital marketing.\u003Cbr>• Manage online and offline communication campaigns and produce high-performing, interactive\u003Cbr>content across formats (blogs, case studies, social media, newsletters, webinars, events).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Execution & Performance\u003C/b>\u003Cbr>• Coordinate creative, media, and digital agencies for the development of campaigns and marketing\u003Cbr>materials (brochures, presentations, videos, etc.).\u003Cbr>• Monitor key business indicators and communication-campaign performance metrics.\u003Cbr>• Support training programs for sales channels and commercial teams.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Your Profile\u003C/b>\u003Cbr>You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or\u003Cbr>Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in\u003Cbr>multinational environments.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>You bring:\u003C/b>\u003Cbr>• Strong strategic and operational marketing expertise.\u003Cbr>• An entrepreneurial mindset, proactivity, and a strong sense of ownership.\u003Cbr>• Proven project-management skills with the ability to coordinate cross-functional teams.\u003Cbr>• Solid and up-to-date knowledge of digital marketing.\u003C/p>\u003Cp>Excellent analytical, planning, multitasking, and problem-solving abilities.\u003Cbr>• Team spirit, strong communication skills, and a proactive, collaborative attitude.\u003Cbr>• Outstanding writing and storytelling skills across multiple channels.\u003Cbr>• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.\u003Cbr>• Flexibility, enthusiasm, and a hands-on approach.\u003Cbr>• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.\u003Cbr>• Fluency in English (C1 level), both written and spoken.\u003Cbr>• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What We Offer\u003C/b>\u003Cbr>• Hybrid model: 2 days per week in the office, 3 days remote\u003Cbr>• Meal vouchers: €8 per day\u003Cbr>• Health insurance: coverage according to the applicable collective agreement\u003Cbr>• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities\u003Cbr>• Work from Anywhere: up to 20 days per year working remotely within the EU\u003Cbr>Join Wolters Kluwer!\u003Cbr>Become part of a global technology company that makes a difference every day.\u003Cbr>Make a difference. If making a difference matters to you, then you matter to us.\u003Cbr>We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.\u003Cbr>We look forward to meeting you!\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","We are looking for a Senior Marketing professiona l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector. You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions. This position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem. If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions. Your Responsibilities As the person responsible for the economic performance of your assigned product line, you will: Market & Strategy • Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics— to ensure a customer-centric product offering with clear differentiation. • Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions. • Define the Value Proposition and craft compelling, consistent, and impactful storytelling. Planning & Go-to-Market • Set sales budgets and commercial targets by product and channel. • Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing. • Manage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events). Execution & Performance • Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.). • Monitor key business indicators and communication-campaign performance metrics. • Support training programs for sales channels and commercial teams. Your Profile You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments. You bring: • Strong strategic and operational marketing expertise. • An entrepreneurial mindset, proactivity, and a strong sense of ownership. • Proven project-management skills with the ability to coordinate cross-functional teams. • Solid and up-to-date knowledge of digital marketing. Excellent analytical, planning, multitasking, and problem-solving abilities. • Team spirit, strong communication skills, and a proactive, collaborative attitude. • Outstanding writing and storytelling skills across multiple channels. • Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools. • Flexibility, enthusiasm, and a hands-on approach. • Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers. • Fluency in English (C1 level), both written and spoken. • Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.). What We Offer • Hybrid model: 2 days per week in the office, 3 days remote • Meal vouchers: €8 per day • Health insurance: coverage according to the applicable collective agreement • Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities • Work from Anywhere: up to 20 days per year working remotely within the EU Join Wolters Kluwer! Become part of a global technology company that makes a difference every day. Make a difference. If making a difference matters to you, then you matter to us. We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity. We look forward to meeting you! #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.","EUR",{"jsonldValid":12,"jsonld":9},{"id":102,"slug":103,"title":104,"companyname":105,"companylogo":106,"companyTagline":107,"companyIndustry":108,"city":109,"country":11,"remote":12,"employmentType":110,"department":34,"content_html":111,"content_text":112,"years":18,"createdAt":66,"updatedAtISO":67,"postedAtISO":68,"hasSalary":12,"salaryMin":18,"salaryMax":18,"currency":25,"isPaid":12,"schema":113},"f2eff105455dd0612c703458e2af46a6d05178f3057af3d91259e3fc0d1ee179","sr-director-product-marketing-zelle-at-early-warning-c5972683d1","Sr. Director, Product Marketing - Zelle","Early Warning®","https://cdn.jobboardwise.com/logo/earlywarning.com","Delivering payment and checkout innovation where people trust it most: banks and credit unions.","Financial Services","New York City",[14],"\u003Cp>At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses.\u003C/p>\u003Cp>\u003Cspan>Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. \u003C/span>\u003C/p>\u003Cp>\u003Cspan>Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship.\u003C/span>\u003C/p>\u003Cp>\u003Cb>Overall Purpose\u003C/b>\u003C/p>\u003Cp>This role leads product marketing for Zelle end to end, with accountability for the strategy, standards, operating model, and commercialization approach that connect customer and market insight to product strategy, positioning, launch, partner activation, adoption, and ongoing optimization across the Zelle portfolio.\u003C/p>\u003Cp>You will serve as the senior product marketing partner to Product and lead the product marketing function for Zelle, creating a consistent, repeatable approach across core capabilities and expansion use cases. You will shape clear, consistent positioning and prioritization across Zelle, establish strong product marketing practices, and ensure teams move from market understanding through commercialization with clear ownership, measurable outcomes, and continuous learning.\u003C/p>\u003Cp>In addition to leading product marketing overall, you will directly own Zelle commerce, focused on expanding Zelle beyond person-to-person money movement into everyday payments, including corporate biller and omni-channel merchant use cases. You will help define the segmentation, value proposition, partner pathways, and go-to-market model required to scale adoption across financial institutions, merchants, and platform partners.\u003C/p>\u003Cp>This is a player-coach role. You will remain hands-on in the highest-priority commercialization work while leading the Zelle product marketing function and supporting clear ownership across the team. You will provide strategic direction, connect work across the portfolio, and help establish consistent product marketing practices, while also acting as the central connector across Product, Marketing, Partnerships, Risk, Compliance, Communications, and external partners.\u003C/p>\u003Cp>\u003Cb>Essential Functions \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Establish and track product marketing KPIs across launch readiness, partner adoption, activation, usage, transaction growth, and retention, using performance and market feedback to inform priorities and improve go-to-market effectiveness.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead commercialization of priority Zelle capabilities and commerce use cases, aligning Product, Marketing, Partnerships, Risk, Compliance, Communications, and external partners around decisions, dependencies, launch readiness, and success measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Directly own the go-to-market strategy for Zelle commerce, including corporate biller and omni-channel merchant use cases, and help define the priority segments, value propositions, partner pathways, and commercialization model required to scale adoption.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build and operationalize repeatable go-to-market frameworks that improve launch readiness, partner activation, measurement, and ongoing optimization across the portfolio.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Create clear, consistent positioning and messaging across Zelle so capabilities and use cases come to market with a differentiated and coherent customer story.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Own the end-to-end product marketing discipline across Zelle—from market and customer insight through positioning, product influence, commercialization, launch, partner adoption, measurement, and optimization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead the Zelle product marketing team, establishing clear portfolio ownership, priorities, and consistent ways of working across core and expansion use cases.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Serve as a senior strategic counterpart to Product leadership, bringing customer, partner, competitive, and market perspectives into product strategy, roadmap choices, prioritization, and launch sequencing.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead product marketing for Zelle overall, setting the function’s strategy, priorities, standards, operating model, and measures of success across the portfolio.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data. \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Minimum Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Typically 15 or more years of experience in marketing, communications, or related field. \u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong executive communication and influence skills, with the ability to lead effectively across highly matrixed and ambiguous environments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Track record of building repeatable go-to-market approaches and driving measurable outcomes such as partner adoption, activation, usage, transaction growth, or retention.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading product marketing teams and creating clarity, consistency, and accountability across multiple priorities.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Proven ability to serve as a senior strategic partner to Product leadership and influence product strategy, roadmap decisions, and prioritization through customer, market, competitive, and partner insight.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Deep experience leading end-to-end product marketing—from market and customer insight through positioning, product influence, commercialization, launch, adoption, and optimization.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Demonstrated experience leading product marketing across a portfolio or multiple product lines, including setting strategy, priorities, operating practices, and standards for the function.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Background and drug screen \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Deep familiarity with financial institution distribution models, payments ecosystems, and operational constraints.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience with merchant payments, biller payments, commerce, or platform partner ecosystems.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience working with platform partners such as payment processors, POS systems, SaaS providers, marketplaces, or other distribution partners Understanding of regulatory, compliance, risk, and trust considerations in payments.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building scalable partner-facing enablement programs, toolkits, and commercialization models.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience building or elevating a product marketing function, including repeatable frameworks, launch standards, portfolio prioritization, and measurement.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Physical Requirements\u003C/b>\u003C/p>\u003Cp>Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers.\u003C/p>\u003Cp>Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.\u003C/p>\u003Cp>The above job description is not intended to be an all-inclusive list of duties and standards of the position.\u003C/p>\u003Cp>The base pay scale for this position in:\u003Cbr>New York, NY/ San Francisco, CA in USD per year is: $226,000 - $282,000.\u003C/p>\u003Cp>\u003Cbr>Additionally, candidates are eligible for a discretionary incentive plan and benefits.This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.\u003C/p>\u003Cp>Some of the Ways We Prioritize Your Health and Happiness \u003C/p>\u003Cul>\u003Cli>\u003Cp> \u003Cspan>Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.\u003C/span>\u003C/p>\u003C/li>\u003Cli>\u003Cp>401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.\u003C/p>\u003C/li>\u003Cli>\u003Cp>12 weeks of Paid Parental Leave \u003C/p>\u003C/li>\u003Cli>\u003Cp>Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>And SO much\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span> more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. \u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>Our team can\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span> share more during the interview process!\u003C/p>\u003Cp>\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Ci>\u003Cb>Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees.\u003C/b> \u003C/i>\u003C/p>\u003Cp>\u003Cb>\u003Ci>Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify. \u003C/i>\u003C/b>\u003C/p>","At Early Warning, we’ve powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle®, Paze℠, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. Overall Purpose This role leads product marketing for Zelle end to end, with accountability for the strategy, standards, operating model, and commercialization approach that connect customer and market insight to product strategy, positioning, launch, partner activation, adoption, and ongoing optimization across the Zelle portfolio. You will serve as the senior product marketing partner to Product and lead the product marketing function for Zelle, creating a consistent, repeatable approach across core capabilities and expansion use cases. You will shape clear, consistent positioning and prioritization across Zelle, establish strong product marketing practices, and ensure teams move from market understanding through commercialization with clear ownership, measurable outcomes, and continuous learning. In addition to leading product marketing overall, you will directly own Zelle commerce, focused on expanding Zelle beyond person-to-person money movement into everyday payments, including corporate biller and omni-channel merchant use cases. You will help define the segmentation, value proposition, partner pathways, and go-to-market model required to scale adoption across financial institutions, merchants, and platform partners. This is a player-coach role. You will remain hands-on in the highest-priority commercialization work while leading the Zelle product marketing function and supporting clear ownership across the team. You will provide strategic direction, connect work across the portfolio, and help establish consistent product marketing practices, while also acting as the central connector across Product, Marketing, Partnerships, Risk, Compliance, Communications, and external partners. Essential Functions Establish and track product marketing KPIs across launch readiness, partner adoption, activation, usage, transaction growth, and retention, using performance and market feedback to inform priorities and improve go-to-market effectiveness. Lead commercialization of priority Zelle capabilities and commerce use cases, aligning Product, Marketing, Partnerships, Risk, Compliance, Communications, and external partners around decisions, dependencies, launch readiness, and success measures. Directly own the go-to-market strategy for Zelle commerce, including corporate biller and omni-channel merchant use cases, and help define the priority segments, value propositions, partner pathways, and commercialization model required to scale adoption. Build and operationalize repeatable go-to-market frameworks that improve launch readiness, partner activation, measurement, and ongoing optimization across the portfolio. Create clear, consistent positioning and messaging across Zelle so capabilities and use cases come to market with a differentiated and coherent customer story. Own the end-to-end product marketing discipline across Zelle—from market and customer insight through positioning, product influence, commercialization, launch, partner adoption, measurement, and optimization. Lead the Zelle product marketing team, establishing clear portfolio ownership, priorities, and consistent ways of working across core and expansion use cases. Serve as a senior strategic counterpart to Product leadership, bringing customer, partner, competitive, and market perspectives into product strategy, roadmap choices, prioritization, and launch sequencing. Lead product marketing for Zelle overall, setting the function’s strategy, priorities, standards, operating model, and measures of success across the portfolio. Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data. Minimum Qualifications Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience. Typically 15 or more years of experience in marketing, communications, or related field. Strong executive communication and influence skills, with the ability to lead effectively across highly matrixed and ambiguous environments. Track record of building repeatable go-to-market approaches and driving measurable outcomes such as partner adoption, activation, usage, transaction growth, or retention. Experience leading product marketing teams and creating clarity, consistency, and accountability across multiple priorities. Proven ability to serve as a senior strategic partner to Product leadership and influence product strategy, roadmap decisions, and prioritization through customer, market, competitive, and partner insight. Deep experience leading end-to-end product marketing—from market and customer insight through positioning, product influence, commercialization, launch, adoption, and optimization. Demonstrated experience leading product marketing across a portfolio or multiple product lines, including setting strategy, priorities, operating practices, and standards for the function. Background and drug screen Preferred Qualifications Deep familiarity with financial institution distribution models, payments ecosystems, and operational constraints. Experience with merchant payments, biller payments, commerce, or platform partner ecosystems. Experience working with platform partners such as payment processors, POS systems, SaaS providers, marketplaces, or other distribution partners Understanding of regulatory, compliance, risk, and trust considerations in payments. Experience building scalable partner-facing enablement programs, toolkits, and commercialization models. Experience building or elevating a product marketing function, including repeatable frameworks, launch standards, portfolio prioritization, and measurement. Physical Requirements Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers. Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation. The above job description is not intended to be an all-inclusive list of duties and standards of the position. The base pay scale for this position in: New York, NY/ San Francisco, CA in USD per year is: $226,000 - $282,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits.This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes. Some of the Ways We Prioritize Your Health and Happiness Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses. 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility. Paid Time Off – Flexible Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day. 12 weeks of Paid Parental Leave Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work. And SO much more! We continue to enhance our program, so be sure to check our Benefits page here for the latest. Our team can share more during the interview process! Early Warning Services, LLC (“Early Warning”) considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home | E-Verify.",{"jsonldValid":12,"jsonld":9},1789810847645]