[{"data":1,"prerenderedAt":126},["ShallowReactive",2],{"$f5VFsdpzKo9YHs0OYFRcKkbDVSaAVuKvHhjRJ5gg2Wvk":3,"$fQkvysoE3nAepBL9u_uUMUZ2wud1mPvUY7xWUynFnDo0":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":12,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"023dfcaabe30eed78f8543341a020fdc2ca7d3d6e02545eb10f3a78a19b25d2b","8de693b2088083d6174a05c50e6ea9400fabac563164c48ad8169d52ea47f7e3","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-4c6f925d1e","Product Growth Marketing Manager, Lifecycle & GTM Systems","Telematel","https://cdn.jobboardwise.com/logo/telematel.com","Software Development","Canada",[],[],false,[17],"Full-time","Marketing","\u003Cp>\u003Cstrong>About KidKare\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it.\u003C/strong>\u003C/p>\u003Cp>For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.\u003C/p>\u003Cp>Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing.\u003C/p>\u003Cp>We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle &amp; GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue.\u003C/p>\u003Cp>\u003Cstrong>Position Summary\u003C/strong>\u003C/p>\u003Cp>This is an \u003Cstrong>execution-first growth\u003C/strong> role.\u003C/p>\u003Cp>You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, &amp; lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.\u003C/p>\u003Cp>In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why.\u003C/p>\u003Cp>\u003Cstrong>You'll build the machine, and you'll run it.\u003C/strong>\u003C/p>\u003Cp>You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand.\u003C/p>\u003Cp>\u003Cstrong>Primary Responsibilities\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Positioning, Feature Messaging &amp; Launch Execution\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work.\u003C/p>\u003Cp>\u003Cstrong>CRM Management &amp; GTM Systems\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems.\u003C/p>\u003Cp>\u003Cstrong>Enrichment, AI Scoring &amp; Routing\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route.\u003C/p>\u003Cp>\u003Cstrong>Demand Generation Experiments\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound.\u003C/p>\u003Cp>\u003Cstrong>Lifecycle &amp; In-App Engagement\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them.\u003C/p>\u003Cp>\u003Cstrong>Funnel Reporting &amp; Measurement\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth.\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; \u003Cstrong>First 90 days: \u003C/strong>You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; \u003Cstrong>First 6 months: \u003C/strong>Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; \u003Cstrong>First 12 months: \u003C/strong>Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions.\u003C/p>\u003Cp>\u003Cstrong>You'll Probably Love This Role If…\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?”\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You read a feature release and immediately think about the segment, the trigger, the channel, and the metric.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You think in funnels and can explain, in plain language, why a conversion rate moved.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. \u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You're comfortable owning your work end to end without needing a huge team around you.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; You're excited to build the GTM engine rather than inherit a finished one.\u003C/p>\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Experience building behavior-triggered lifecycle programs across email and in-app channels.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Strong project management and systems thinking, with a habit of documenting what you build.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; A builder mentality and the ability to move comfortably between strategy and hands-on execution.\u003C/p>\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\u003Cp>Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement.\u003C/p>\u003Cp>CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed.\u003C/p>\u003Cp>A few other things we'd love to see:\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Hands-on experience with in-app engagement or product adoption platforms\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Experience with enrichment and GTM automation tools\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows.\u003C/p>\u003Cp>•&nbsp;&nbsp;&nbsp; Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter.\u003C/p>\u003Cp>\u003Cstrong>Why KidKare?\u003C/strong>\u003C/p>\u003Cp>We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities.\u003C/p>\u003Cp>You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running.\u003C/p>\u003Cp>\u003Cstrong>We want you to build the engine that powers what comes next.\u003C/strong>\u003C/p>\u003Cp>If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here.\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>#KidKare\u003C/strong>\u003C/em>\u003C/p>","About KidKare The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it. For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve. Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing. We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue. Position Summary This is an execution-first growth role. You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion. In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why. You'll build the machine, and you'll run it. You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand. Primary Responsibilities Positioning, Feature Messaging & Launch Execution • Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight. • Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level. • Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release. • Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work. CRM Management & GTM Systems • Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation. • Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data. • Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems. Enrichment, AI Scoring & Routing • Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data. • Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic. • Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route. Demand Generation Experiments • Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results. • Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution. • Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound. Lifecycle & In-App Engagement • Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back. • Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone. • Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them. Funnel Reporting & Measurement • Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion. • Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption. • Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth. What Success Looks Like • First 90 days: You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments. • First 6 months: Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results. • First 12 months: Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions. You'll Probably Love This Role If… • You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it. • You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?” • You read a feature release and immediately think about the segment, the trigger, the channel, and the metric. • Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet. • You think in funnels and can explain, in plain language, why a conversion rate moved. • You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't. • You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. • You're comfortable owning your work end to end without needing a huge team around you. • You're excited to build the GTM engine rather than inherit a finished one. Required Qualifications • 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role. • Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting. • Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement. • Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches. • A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes. • Experience building behavior-triggered lifecycle programs across email and in-app channels. • Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools. • Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries. • Strong project management and systems thinking, with a habit of documenting what you build. • A builder mentality and the ability to move comfortably between strategy and hands-on execution. Preferred Qualifications Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement. CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed. A few other things we'd love to see: • Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers. • CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features. • Hands-on experience with in-app engagement or product adoption platforms • Experience with enrichment and GTM automation tools • Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows. • Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter. Why KidKare? We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities. You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running. We want you to build the engine that powers what comes next. If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status. #KidKare",0,1791386596000,"2026-10-07 17:27:19","",true,"CAD",{"jsonldValid":15,"jsonld":24},{"jobs":29},[30,42,58,72,92,110],{"id":31,"applyToken":32,"slug":33,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":34,"country":34,"applicantCountries":35,"applicantStates":36,"remote":15,"employmentType":37,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":38,"updatedAtISO":39,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":40,"isPaid":15,"schema":41},"9c13d749b5511bbbab589ec27e465f4fca68382dfa87aa5da9f5cc8c3101c76d","34a6137d8a6f4abe49066b329363f19a30db7acee73798f2741364c36d8b4399","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-a3c651d45f","United States",[],[],[17],1790781982000,"2026-09-30 17:31:17","USD",{"jsonldValid":15,"jsonld":24},{"id":43,"applyToken":44,"slug":45,"title":46,"companyname":9,"companylogo":10,"companyIndustry":11,"city":47,"country":47,"applicantCountries":48,"applicantStates":49,"remote":15,"employmentType":50,"department":51,"content_html":52,"content_text":53,"years":21,"createdAt":54,"updatedAtISO":55,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":56,"isPaid":15,"schema":57},"0c3b5c825179ed09da8fed0aefcc5db3cd44f190ef3744e9834a9c1e340bdd59","31e964ed82dd92a308d8cb5d5b1d59c7c05f310c634dea251bf8d3cd043c5ff0","product-marketing-manager-at-telematel-0a6e18028c","Product Marketing Manager","United Kingdom",[],[],[17],"Product","\u003Cp>We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region.\u003C/p>\u003Cp>You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. \u003C/p>\u003Cp>This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role.\u003C/p>\u003Cp>\u003Cstrong>ABOUT OASES:&nbsp;\u003C/strong>\u003C/p>\u003Cp>Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance.&nbsp;\u003C/p>\u003Cp>As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group.&nbsp;\u003Cbr> \u003Cbr> \u003Cstrong>ABOUT TAG SOFTWARE GROUP:\u003C/strong>\u003C/p>\u003Cp>TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers.\u003C/p>\u003Cp>Founded as part of&nbsp;a&nbsp;permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.\u003C/p>\u003Cp>Our in-house team delivers an&nbsp;efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including&nbsp;and — helping your business reach the next level.\u003Cbr> \u003C/p>\u003Cp>\u003Cstrong>KEY RESPONSIBILITIES:\u003C/strong>\u003C/p>\u003Cp>•&nbsp;Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Define product positioning, messaging, and competitive differentiation against named category competitors.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Partner with Product and Sales teams to align feedback, market trends, and product roadmap.&nbsp; \u003C/p>\u003Cp>•&nbsp;Run structured competitive and market analysis and turn it into positioning and enablement decisions.&nbsp; \u003C/p>\u003Cp>•&nbsp;Collaborate with Growth Marketing to align campaigns with product objectives.&nbsp; \u003C/p>\u003Cp>• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).&nbsp;&nbsp; \u003C/p>\u003Cp>• Measure launch success through adoption, leads, and market feedback.\u003C/p>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>•&nbsp;5+ years in B2B SaaS product marketing or sales enablement.&nbsp;&nbsp; \u003C/p>\u003Cp>• Demonstrable track record marketing technically complex or specialist software to expert buyers.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Strong understanding of go-to-market planning and sales enablement.&nbsp; \u003C/p>\u003Cp>• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred.&nbsp;&nbsp; \u003C/p>\u003Cp>•&nbsp;Track record influencing product roadmap and sales strategy, not just producing collateral.&nbsp; \u003C/p>\u003Cp>\u003Cu>Preferred Qualifications\u003C/u>\u003C/p>\u003Cp>• Experience/knowledge of the aviation industry or other technical and regulated sectors.\u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>\u003Cstrong>WHY JOIN US:\u003C/strong>\u003C/p>\u003Cp>•&nbsp;Join a global aviation software group with a collaborative and innovative culture.&nbsp; \u003C/p>\u003Cp>•&nbsp;Work fully remotely within the UK with a supportive international team.&nbsp; \u003C/p>\u003Cp>•&nbsp;Opportunities for career growth in a fast-scaling environment.&nbsp; \u003C/p>\u003Cp>•&nbsp;Exposure to modern marketing technologies and high-impact projects.&nbsp; \u003C/p>\u003Cp>#Commsoft\u003C/p>","We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region. You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role. ABOUT OASES: Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance. As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group. ABOUT TAG SOFTWARE GROUP: TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers. Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level. KEY RESPONSIBILITIES: • Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking. • Define product positioning, messaging, and competitive differentiation against named category competitors. • Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers. • Partner with Product and Sales teams to align feedback, market trends, and product roadmap. • Run structured competitive and market analysis and turn it into positioning and enablement decisions. • Collaborate with Growth Marketing to align campaigns with product objectives. • Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation). • Measure launch success through adoption, leads, and market feedback. Requirements • 5+ years in B2B SaaS product marketing or sales enablement. • Demonstrable track record marketing technically complex or specialist software to expert buyers. • Strong understanding of go-to-market planning and sales enablement. • Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use. • Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred. • Track record influencing product roadmap and sales strategy, not just producing collateral. Preferred Qualifications • Experience/knowledge of the aviation industry or other technical and regulated sectors. Benefits WHY JOIN US: • Join a global aviation software group with a collaborative and innovative culture. • Work fully remotely within the UK with a supportive international team. • Opportunities for career growth in a fast-scaling environment. • Exposure to modern marketing technologies and high-impact projects. #Commsoft",1788888674000,"2026-09-09 22:47:10","GBP",{"jsonldValid":15,"jsonld":24},{"id":59,"applyToken":60,"slug":61,"title":62,"companyname":9,"companylogo":10,"companyIndustry":11,"city":63,"country":12,"applicantCountries":64,"applicantStates":65,"remote":15,"employmentType":66,"department":51,"content_html":68,"content_text":69,"years":21,"createdAt":54,"updatedAtISO":70,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":71},"337e659cacb2a34926dee867091850a3a54306752e09d9a7fa7683211af1e177","111d8d0a3b83f9b456e29c1dcdb552e72306274020fa4556900c0a052d868ff7","responsable-go-to-market-go-to-market-lead-at-telematel-8f9196d783","Responsable Marketing Produit | Founding Product Marketing Lead","Montreal",[],[],[67],"Contract","\u003Cp>Français\u003C/p>\u003Ch3>Responsable marketing produit\u003C/h3>\u003Cp>\u003Cem>Première embauche marketing de Fulltime\u003C/em>\u003C/p>\u003Ch3>À propos de Fulltime AI\u003C/h3>\u003Cp>Fulltime transforme la façon dont les entrepreneurs des métiers et des services à domicile répondent à leurs clients grâce à la technologie vocale alimentée par l’IA. Nos agents vocaux aident les entreprises de chauffage, de plomberie et d’électricité à répondre aux appels 24/7, à réserver plus d’interventions et à offrir un service plus rapide. Les propriétaires récupèrent du temps pour se consacrer à leur entreprise. Fulltime connaît une forte croissance en Amérique du Nord et le marché répond très bien à son produit.\u003C/p>\u003Ch3>À propos du poste\u003C/h3>\u003Cp>Nous recherchons un(e) responsable marketing produit qui sera notre première embauche en marketing et dirigera l’ensemble de nos efforts marketing, avec le marketing produit au cœur du rôle.\u003C/p>\u003Cp>Vos premières priorités seront de préciser notre positionnement à partir des échanges avec les clients, de transformer les preuves clients en outils pour les ventes, d’améliorer le site Web et de tester quelques pistes ciblées de génération de la demande. Vous travaillerez étroitement avec les fondateurs et les équipes produit et ventes. C’est un rôle concret où vous devrez définir les priorités et faire avancer le travail vous-même.\u003C/p>\u003Ch3>Ce que vous ferez\u003C/h3>\u003Cul>\u003Cli>Comprendre nos clients cibles et transformer les échanges avec les clients et les équipes de vente en positionnement, propositions de valeur et messages clairs\u003C/li>\u003Cli>Créer des outils qui aident l’équipe de vente à expliquer la valeur du produit, dont des témoignages clients, des études de cas et des présentations fondés sur des résultats vérifiés\u003C/li>\u003Cli>Prendre en charge le site Web, notamment sa stratégie, son contenu, ses parcours de conversion et son amélioration continue\u003C/li>\u003Cli>Planifier et lancer les nouveaux produits et fonctionnalités avec les équipes produit, ventes et succès client\u003C/li>\u003Cli>Choisir avec les fondateurs et l’équipe de vente un ou deux canaux de génération de la demande à tester, mener les expériences et mesurer leurs résultats\u003C/li>\u003Cli>Transmettre les commentaires des clients et les informations concurrentielles aux équipes produit et de direction\u003C/li>\u003Cli>Suivre les résultats, notamment la qualité des occasions générées et leur conversion, puis développer progressivement les approches qui fonctionnent\u003C/li>\u003C/ul>\u003Ch3>Ce que vous apportez\u003C/h3>\u003Cul>\u003Cli>Au moins 4 ans d’expérience en marketing produit ou dans un rôle marketing polyvalent en startup\u003C/li>\u003Cli>De l’expérience dans la création de positionnements, de contenus et d’outils de vente à partir de zéro\u003C/li>\u003Cli>De solides compétences en rédaction et en communication, et la capacité de présenter clairement la valeur d’un produit d’IA aux propriétaires d’entreprise\u003C/li>\u003Cli>Une approche pratique et autonome, et la capacité de travailler dans un environnement qui évolue rapidement\u003C/li>\u003Cli>Une aisance avec les données pour établir les priorités, tester des idées et améliorer les résultats\u003C/li>\u003Cli>Un intérêt pour l’IA et pour l’amélioration des activités des entreprises de services\u003C/li>\u003Cli>Une expérience dans les métiers spécialisés, les services à domicile ou le SaaS vertical constitue un atout important\u003C/li>\u003Cli>Une excellente maîtrise du français et de l’anglais, à l’oral comme à l’écrit\u003C/li>\u003C/ul>\u003Ch3>Pourquoi joindre Fulltime AI?\u003C/h3>\u003Cul>\u003Cli>Contribuer à la croissance d’une entreprise d’IA qui sert les entrepreneurs des métiers\u003C/li>\u003Cli>Diriger le marketing produit et contribuer directement à la croissance de l’entreprise\u003C/li>\u003Cli>Travailler étroitement avec les fondateurs et l’équipe produit\u003C/li>\u003Cli>Aider les petites entreprises à gagner du temps, à réserver plus d’interventions et à mieux servir leurs clients\u003C/li>\u003C/ul>\u003Ch3>Prêt(e) à bâtir avec nous?\u003C/h3>\u003Cp>Envoyez votre CV et une courte note expliquant ce qui vous intéresse dans ce rôle et ce que vous pourriez apporter à Fulltime.\u003C/p>\u003Cp>English\u003C/p>\u003Ch3>Founding Product Marketing Lead\u003C/h3>\u003Cp>\u003Cem>Fulltime’s first marketing hire\u003C/em>\u003C/p>\u003Ch3>About Fulltime AI\u003C/h3>\u003Cp>Fulltime is changing how trade and service contractors handle customer calls through AI voice technology. Our voice agents help HVAC, plumbing, and electrical businesses answer calls 24/7, capture more booked jobs, and respond faster, giving owners more time to run their businesses. We are growing quickly across North America, with strong customer response to the product.\u003C/p>\u003Ch3>About the Role\u003C/h3>\u003Cp>We are looking for a Product Marketing Lead to join as our first marketing hire and lead Fulltime’s marketing, with product marketing at the center of the role.\u003C/p>\u003Cp>Your first priorities will be to sharpen our positioning through customer conversations, turn customer proof into useful sales tools, improve our website, and test a small number of focused demand generation opportunities. You will work closely with the founders and our product and sales teams. This is a hands on role where you will set priorities and move the work forward yourself.\u003C/p>\u003Ch3>What You’ll Do\u003C/h3>\u003Cul>\u003Cli>Understand our target customers and turn conversations with customers and the sales team into clear positioning, value propositions, and messaging\u003C/li>\u003Cli>Create tools that help the sales team explain the product’s value, including customer stories, case studies, and product explainers grounded in verified results\u003C/li>\u003Cli>Own our website, including its strategy, content, conversion paths, and ongoing improvements\u003C/li>\u003Cli>Plan and launch new products and features with the product, sales, and customer success teams\u003C/li>\u003Cli>Choose one or two demand generation channels to test with the founders and sales team, run the experiments, and measure the results\u003C/li>\u003Cli>Bring customer feedback and competitive insights to the product and leadership teams\u003C/li>\u003Cli>Track performance, including the quality of opportunities generated and their conversion, then expand the approaches that work\u003C/li>\u003C/ul>\u003Ch3>What You Bring\u003C/h3>\u003Cul>\u003Cli>4+ years of experience in product marketing or a broad marketing role at a startup\u003C/li>\u003Cli>Experience building positioning, content, and sales tools from the ground up\u003C/li>\u003Cli>Strong writing and communication skills, with the ability to make an AI product clear and relevant to business owners\u003C/li>\u003Cli>A practical, hands on approach and the ability to work independently in a changing environment\u003C/li>\u003Cli>Comfort using data to set priorities, test ideas, and improve performance\u003C/li>\u003Cli>Interest in AI and in helping traditional service businesses work better\u003C/li>\u003Cli>Experience in the trades, home services, or vertical SaaS is a strong asset\u003C/li>\u003Cli>Fluency in written and spoken English and French\u003C/li>\u003C/ul>\u003Ch3>Why Join Fulltime AI?\u003C/h3>\u003Cul>\u003Cli>Help grow an AI company serving trade contractors\u003C/li>\u003Cli>Lead product marketing with a direct connection to company growth\u003C/li>\u003Cli>Work closely with the founders and product team\u003C/li>\u003Cli>Help small business owners save time, capture more jobs, and serve customers faster\u003C/li>\u003C/ul>\u003Ch3>Ready to Build With Us?\u003C/h3>\u003Cp>Send us your CV and a short note about why this role interests you and what you would bring to Fulltime.\u003Cbr>\u003Cbr>#FulltimeAI\u003C/p>","Français Responsable marketing produit Première embauche marketing de Fulltime À propos de Fulltime AI Fulltime transforme la façon dont les entrepreneurs des métiers et des services à domicile répondent à leurs clients grâce à la technologie vocale alimentée par l’IA. Nos agents vocaux aident les entreprises de chauffage, de plomberie et d’électricité à répondre aux appels 24/7, à réserver plus d’interventions et à offrir un service plus rapide. Les propriétaires récupèrent du temps pour se consacrer à leur entreprise. Fulltime connaît une forte croissance en Amérique du Nord et le marché répond très bien à son produit. À propos du poste Nous recherchons un(e) responsable marketing produit qui sera notre première embauche en marketing et dirigera l’ensemble de nos efforts marketing, avec le marketing produit au cœur du rôle. Vos premières priorités seront de préciser notre positionnement à partir des échanges avec les clients, de transformer les preuves clients en outils pour les ventes, d’améliorer le site Web et de tester quelques pistes ciblées de génération de la demande. Vous travaillerez étroitement avec les fondateurs et les équipes produit et ventes. C’est un rôle concret où vous devrez définir les priorités et faire avancer le travail vous-même. Ce que vous ferez Comprendre nos clients cibles et transformer les échanges avec les clients et les équipes de vente en positionnement, propositions de valeur et messages clairs Créer des outils qui aident l’équipe de vente à expliquer la valeur du produit, dont des témoignages clients, des études de cas et des présentations fondés sur des résultats vérifiés Prendre en charge le site Web, notamment sa stratégie, son contenu, ses parcours de conversion et son amélioration continue Planifier et lancer les nouveaux produits et fonctionnalités avec les équipes produit, ventes et succès client Choisir avec les fondateurs et l’équipe de vente un ou deux canaux de génération de la demande à tester, mener les expériences et mesurer leurs résultats Transmettre les commentaires des clients et les informations concurrentielles aux équipes produit et de direction Suivre les résultats, notamment la qualité des occasions générées et leur conversion, puis développer progressivement les approches qui fonctionnent Ce que vous apportez Au moins 4 ans d’expérience en marketing produit ou dans un rôle marketing polyvalent en startup De l’expérience dans la création de positionnements, de contenus et d’outils de vente à partir de zéro De solides compétences en rédaction et en communication, et la capacité de présenter clairement la valeur d’un produit d’IA aux propriétaires d’entreprise Une approche pratique et autonome, et la capacité de travailler dans un environnement qui évolue rapidement Une aisance avec les données pour établir les priorités, tester des idées et améliorer les résultats Un intérêt pour l’IA et pour l’amélioration des activités des entreprises de services Une expérience dans les métiers spécialisés, les services à domicile ou le SaaS vertical constitue un atout important Une excellente maîtrise du français et de l’anglais, à l’oral comme à l’écrit Pourquoi joindre Fulltime AI? Contribuer à la croissance d’une entreprise d’IA qui sert les entrepreneurs des métiers Diriger le marketing produit et contribuer directement à la croissance de l’entreprise Travailler étroitement avec les fondateurs et l’équipe produit Aider les petites entreprises à gagner du temps, à réserver plus d’interventions et à mieux servir leurs clients Prêt(e) à bâtir avec nous? Envoyez votre CV et une courte note expliquant ce qui vous intéresse dans ce rôle et ce que vous pourriez apporter à Fulltime. English Founding Product Marketing Lead Fulltime’s first marketing hire About Fulltime AI Fulltime is changing how trade and service contractors handle customer calls through AI voice technology. Our voice agents help HVAC, plumbing, and electrical businesses answer calls 24/7, capture more booked jobs, and respond faster, giving owners more time to run their businesses. We are growing quickly across North America, with strong customer response to the product. About the Role We are looking for a Product Marketing Lead to join as our first marketing hire and lead Fulltime’s marketing, with product marketing at the center of the role. Your first priorities will be to sharpen our positioning through customer conversations, turn customer proof into useful sales tools, improve our website, and test a small number of focused demand generation opportunities. You will work closely with the founders and our product and sales teams. This is a hands on role where you will set priorities and move the work forward yourself. What You’ll Do Understand our target customers and turn conversations with customers and the sales team into clear positioning, value propositions, and messaging Create tools that help the sales team explain the product’s value, including customer stories, case studies, and product explainers grounded in verified results Own our website, including its strategy, content, conversion paths, and ongoing improvements Plan and launch new products and features with the product, sales, and customer success teams Choose one or two demand generation channels to test with the founders and sales team, run the experiments, and measure the results Bring customer feedback and competitive insights to the product and leadership teams Track performance, including the quality of opportunities generated and their conversion, then expand the approaches that work What You Bring 4+ years of experience in product marketing or a broad marketing role at a startup Experience building positioning, content, and sales tools from the ground up Strong writing and communication skills, with the ability to make an AI product clear and relevant to business owners A practical, hands on approach and the ability to work independently in a changing environment Comfort using data to set priorities, test ideas, and improve performance Interest in AI and in helping traditional service businesses work better Experience in the trades, home services, or vertical SaaS is a strong asset Fluency in written and spoken English and French Why Join Fulltime AI? Help grow an AI company serving trade contractors Lead product marketing with a direct connection to company growth Work closely with the founders and product team Help small business owners save time, capture more jobs, and serve customers faster Ready to Build With Us? Send us your CV and a short note about why this role interests you and what you would bring to Fulltime. #FulltimeAI","2026-09-29 17:26:19",{"jsonldValid":15,"jsonld":24},{"id":73,"applyToken":74,"slug":75,"title":76,"companyname":77,"companylogo":78,"companyIndustry":79,"city":80,"country":34,"applicantCountries":81,"applicantStates":82,"remote":15,"employmentType":83,"department":51,"content_html":84,"content_text":85,"years":21,"createdAt":86,"updatedAtISO":87,"postedAtISO":88,"validThroughISO":24,"active":25,"hasSalary":25,"salaryMin":89,"salaryMax":90,"currency":40,"isPaid":15,"schema":91},"da289b054cd1488d8bc23251b8767b9d01d4ff3bd5fad07d6f3c667f6df97724","4fd9f9e59e2b863f8652fa41a11fa3695400d22469860bdf5a7970615bf14c81","product-marketing-manager-inr-at-abbott-af432f74cd","Product Marketing Manager, INR","Abbott","https://cdn.jobboardwise.com/logo/abbott.com","Hospitals and Health Care","United States > Livermore : 6465 National Drive",[],[],[17],"Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.\u003Ch2>\u003Cb>JOB DESCRIPTION:\u003C/b>\u003C/h2>\u003Cp>\u003Cb>Job Title\u003C/b>\u003C/p>\u003Cp>\u003Cb>Product Marketing Manager, INR\u003C/b>\u003C/p>\u003Cp>\u003Cb>Working at Abbott\u003C/b>\u003C/p>\u003Cp>At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:\u003C/p>\u003Cul>\u003Cli>Career development with an international company where you can grow the career you dream of.\u003C/li>\u003Cli>Employees can qualify for&nbsp;free medical coverage in our&nbsp;Health Investment Plan (HIP) PPO&nbsp;medical plan in the next calendar year.\u003C/li>\u003Cli>An excellent retirement savings plan with a high employer contribution.\u003C/li>\u003Cli>Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.\u003C/li>\u003Cli>A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.\u003C/li>\u003Cli>A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>The Opportunity \u003C/b>\u003C/p>\u003Cp>This position works out of our \u003Cb>Livermore, CA\u003C/b> location in the Abbott Heart Failure, Acelis Connected Health business.&nbsp; Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges.\u003C/p>\u003Cp>As the INR \u003Cb>Product Marketing Manager\u003C/b>, you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.\u003C/p>\u003Cp>\u003Cb>Principle Responsibilities \u003C/b>\u003C/p>\u003Cp>This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&amp;D, and Commercial teams—translating market insights into actionable strategies that accelerate growth.\u003C/p>\u003Cp>Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>Own the Business &amp; Drive Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking\u003C/li>\u003Cli>Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies\u003C/li>\u003Cli>Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals\u003C/li>\u003Cli>Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Translate Market Insights into Action\u003C/b>\u003C/p>\u003Cul>\u003Cli>Synthesize voice of customer, KOL input, and market research into clear recommendations\u003C/li>\u003Cli>Influence product roadmap decisions by partnering closely with R&amp;D and upstream marketing\u003C/li>\u003Cli>Identify unmet needs and proactively propose solutions\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Cross-Functional Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Serve as the commercial lead and primary point of connection across Sales, R&amp;D, Regulatory, and Commercial Operations\u003C/li>\u003Cli>Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance\u003C/li>\u003Cli>Act as the advocate for the commercial organization in cross-functional initiatives\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Commercial Activation &amp; Launch Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and execute downstream marketing plans that drive adoption and revenue growth\u003C/li>\u003Cli>Lead new product introductions, including positioning, messaging, tools, and training\u003C/li>\u003Cli>Partner with Commercial Operations to ensure field readiness and effective execution\u003C/li>\u003Cli>Anticipate adoption barriers and proactively adjust strategies\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Proactively Manage Communication &amp; Risk\u003C/b>\u003C/p>\u003Cul>\u003Cli>Maintain clear, consistent communication with stakeholders on progress, risks, and decisions\u003C/li>\u003Cli>Anticipate challenges early and propose solutions to mitigate impact\u003C/li>\u003Cli>Drive alignment across teams through structured updates and clear decision-making\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Deliver Operational Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Manage and optimize marketing budgets for assigned portfolio\u003C/li>\u003Cli>Ensure all initiatives meet regulatory and compliance requirements\u003C/li>\u003Cli>Monitor performance metrics and continuously optimize based on results\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Build External Influence &amp; Market Presence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and maintain relationships with Key Opinion Leaders (KOLs)\u003C/li>\u003Cli>Support advisory boards, speaking engagements, and market engagement strategies\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Qualifications \u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience\u003C/li>\u003Cli>8 years of experience in commercial and marketing \u003C/li>\u003Cli>Has established a successful track record of innovative marketing/business development successes in a variety of market situations.\u003C/li>\u003Cli>Strong people leadership skills with proven track of developing others\u003C/li>\u003Cli>Proven ability to develop and execute complex strategic business plans\u003C/li>\u003Cli>Familiarity with primary and secondary market research and data analysis\u003C/li>\u003Cli>Experience in managing KOLs and KOL programs\u003C/li>\u003Cli>Demonstrated cross-functional leadership and collaboration skills\u003C/li>\u003Cli>Experience and proficiency with P&amp;L / budget management\u003C/li>\u003Cli>Strong written and verbal communication skills\u003C/li>\u003Cli>Ability to travel 25% of the time\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Marketing experience in the medical device industry\u003C/li>\u003Cli>Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact\u003C/li>\u003Cli>Experience working in a matrixed organization, preferably Fortune 500 companies\u003C/li>\u003Cli>Experience managing external agencies to deliver on time and budget commitment\u003C/li>\u003Cli>Experience in training or medical education\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Physical Requirements\u003C/b>\u003C/p>\u003Cul>\u003Cli>Must be able to work at a computer workstation for extended periods of time\u003C/li>\u003Cli>No lifting over 10 pounds required without assistance\u003C/li>\u003C/ul>\u003Cp>Apply Now\u003C/p>\u003Cp>\u003Cb>Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:&nbsp; \u003C/b>www.abbottbenefits.com\u003C/p>\u003Cp>Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.\u003C/p>\u003Cp>Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.\u003C/p>\u003Cp>\u003Cb>The base pay for this position is \u003C/b>\u003C/p>$114,000.00 – $228,000.00\u003Cp>In specific locations, the pay range may vary from the range posted.\u003C/p>\u003Ch2>\u003Cb>JOB FAMILY:\u003C/b>\u003C/h2>Marketing Support\u003Ch2>\u003Cb>DIVISION:\u003C/b>\u003C/h2>HF Heart Failure\u003Ch2>\u003Cb>LOCATION:\u003C/b>\u003C/h2>United States &gt; Livermore : 6465 National Drive\u003Ch2>\u003Cb>ADDITIONAL LOCATIONS:\u003C/b>\u003C/h2>\u003Ch2>\u003Cb>WORK SHIFT:\u003C/b>\u003C/h2>Standard\u003Ch2>\u003Cb>TRAVEL:\u003C/b>\u003C/h2>Yes, 25 % of the Time\u003Ch2>\u003Cb>MEDICAL SURVEILLANCE:\u003C/b>\u003C/h2>Not Applicable\u003Ch2>\u003Cb>SIGNIFICANT WORK ACTIVITIES:\u003C/b>\u003C/h2>Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf","Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Job Title Product Marketing Manager, INR Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges. As the INR Product Marketing Manager , you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training. Principle Responsibilities This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth. Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight. Key Responsibilities Own the Business & Drive Strategy Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization Translate Market Insights into Action Synthesize voice of customer, KOL input, and market research into clear recommendations Influence product roadmap decisions by partnering closely with R&D and upstream marketing Identify unmet needs and proactively propose solutions Lead Cross-Functional Execution Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance Act as the advocate for the commercial organization in cross-functional initiatives Drive Commercial Activation & Launch Excellence Develop and execute downstream marketing plans that drive adoption and revenue growth Lead new product introductions, including positioning, messaging, tools, and training Partner with Commercial Operations to ensure field readiness and effective execution Anticipate adoption barriers and proactively adjust strategies Proactively Manage Communication & Risk Maintain clear, consistent communication with stakeholders on progress, risks, and decisions Anticipate challenges early and propose solutions to mitigate impact Drive alignment across teams through structured updates and clear decision-making Deliver Operational Excellence Manage and optimize marketing budgets for assigned portfolio Ensure all initiatives meet regulatory and compliance requirements Monitor performance metrics and continuously optimize based on results Build External Influence & Market Presence Develop and maintain relationships with Key Opinion Leaders (KOLs) Support advisory boards, speaking engagements, and market engagement strategies Required Qualifications Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience 8 years of experience in commercial and marketing Has established a successful track record of innovative marketing/business development successes in a variety of market situations. Strong people leadership skills with proven track of developing others Proven ability to develop and execute complex strategic business plans Familiarity with primary and secondary market research and data analysis Experience in managing KOLs and KOL programs Demonstrated cross-functional leadership and collaboration skills Experience and proficiency with P&L / budget management Strong written and verbal communication skills Ability to travel 25% of the time Preferred Qualifications Marketing experience in the medical device industry Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact Experience working in a matrixed organization, preferably Fortune 500 companies Experience managing external agencies to deliver on time and budget commitment Experience in training or medical education Physical Requirements Must be able to work at a computer workstation for extended periods of time No lifting over 10 pounds required without assistance Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews. The base pay for this position is $114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: HF Heart Failure LOCATION: United States > Livermore : 6465 National Drive ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf",1791429813000,"2026-10-08 05:27:31","Posted Today",114000,228000,{"jsonldValid":15,"jsonld":24},{"id":93,"applyToken":94,"slug":95,"title":46,"companyname":96,"companylogo":97,"companyTagline":98,"companyIndustry":99,"city":100,"country":34,"applicantCountries":101,"applicantStates":102,"remote":15,"employmentType":103,"department":51,"content_html":104,"content_text":105,"years":21,"createdAt":106,"updatedAtISO":87,"validThroughISO":24,"active":25,"hasSalary":25,"salaryMin":107,"salaryMax":108,"currency":40,"isPaid":15,"schema":109},"bf7d3c6d51382999f74314bb42275ea07a4440513d9db08226750e712d726a3d","0c3584191bc00e5ed98334eb32fb34806fe03a8659dfe80b47473cde5a1d7c5a","product-marketing-manager-at-future-c98265a649","Future","https://cdn.jobboardwise.com/logo/futureplc.com","Original content. Expertly produced. 240+ brands reaching audiences across the world.","Media Production","New York",[],[],[17],"\u003Ch3>Who We Are&nbsp;\u003C/h3>\u003Cp>We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.\u003Cbr>\u003Cbr>You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.\u003C/p>\u003Ch3>Description\u003C/h3>\u003Cp>We’re looking for an entrepreneurial \u003Cstrong>Product Marketing Manager \u003C/strong>to help define, launch, and grow the next generation of Future’s offerings.\u003C/p>\u003Cp>You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results.\u003C/p>\u003Cp>You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue.\u003C/p>\u003Ch3>What You'll Do\u003C/h3>\u003Cp>You will report to the Director of Product Marketing\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Own Your Customer Segment or Product Area: \u003C/strong>Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.\u003C/li>\u003Cli>\u003Cstrong>Identify New Opportunities: \u003C/strong>Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future.\u003C/li>\u003Cli>\u003Cstrong>Validate the Opportunity:\u003C/strong> Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment.\u003C/li>\u003Cli>\u003Cstrong>Shape the Proposition:\u003C/strong> Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.\u003C/li>\u003Cli>\u003Cstrong>Influence What We Build:\u003C/strong> Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.\u003C/li>\u003Cli>\u003Cstrong>Own the Commercial Model:\u003C/strong> Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.\u003C/li>\u003Cli>\u003Cstrong>Equip Sales to Win:\u003C/strong> Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business.\u003C/li>\u003Cli>\u003Cstrong>Lead High-Impact Launches:\u003C/strong> Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.\u003C/li>\u003Cli>\u003Cstrong>Create Market Momentum:\u003C/strong> Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.\u003C/li>\u003Cli>\u003Cstrong>Measure and Improve Performance: \u003C/strong>Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience.\u003C/li>\u003Cli>\u003Cstrong>Drive Growth:\u003C/strong> Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams.\u003C/li>\u003C/ul>\u003Ch3>What You’ll Bring\u003C/h3>\u003Cul>\u003Cli>5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.\u003C/li>\u003Cli>Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.\u003C/li>\u003Cli>Proven ability to identify and validate new opportunities - not simply execute an existing roadmap.\u003C/li>\u003Cli>Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns.\u003C/li>\u003Cli>Strong customer discovery, research, analytical, and market-sizing skills.\u003C/li>\u003Cli>Strong commercial instincts around pricing, packaging, monetization, and revenue growth.\u003C/li>\u003Cli>Experience working closely with Product, Sales, Marketing, and customers.\u003C/li>\u003Cli>Excellent strategic, analytical, written, and verbal communication skills.\u003C/li>\u003Cli>Highly curious and innovation-minded, with an interest in emerging technology and AI.\u003C/li>\u003Cli>Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one.\u003C/li>\u003Cli>A bias toward action, experimentation, and learning.\u003C/li>\u003Cli>Comfortable operating without a playbook and building structure from scratch.\u003C/li>\u003C/ul>\u003Cp>Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products.\u003C/p>\u003Ch3>What We Offer\u003C/h3>\u003Cul>\u003Cli>Medical, dental, and vision coverage&nbsp;\u003C/li>\u003Cli>401k plus a company match\u003C/li>\u003Cli>Uncapped leave\u003C/li>\u003Cli>When we hit our targets, enjoy a share of our profits with a bonus\u003C/li>\u003Cli>Refer a friend and get rewarded when they join Future\u003C/li>\u003Cli>Well-being support with access to our Colleague Assistant Programs\u003C/li>\u003Cli>Opportunity to purchase shares in Future with our Share Incentive Plan\u003C/li>\u003C/ul>\u003Cp>The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office.\u003C/p>\u003Cp>Internal job family level Commercial 4\u003C/p>\u003Ch3>\u003C/h3>\u003Ch3>Diversity and Inclusion\u003C/h3>\u003Cp>At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.\u003C/p>\u003Cp>Please let us know if you need any reasonable adjustments.&nbsp;\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>","Who We Are We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels. You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth. Description We’re looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future’s offerings. You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results. You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue. What You'll Do You will report to the Director of Product Marketing Own Your Customer Segment or Product Area: Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities. Identify New Opportunities: Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future. Validate the Opportunity: Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment. Shape the Proposition: Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value. Influence What We Build: Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams. Own the Commercial Model: Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth. Equip Sales to Win: Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business. Lead High-Impact Launches: Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels. Create Market Momentum: Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns. Measure and Improve Performance: Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience. Drive Growth: Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams. What You’ll Bring 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline. Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering. Proven ability to identify and validate new opportunities - not simply execute an existing roadmap. Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns. Strong customer discovery, research, analytical, and market-sizing skills. Strong commercial instincts around pricing, packaging, monetization, and revenue growth. Experience working closely with Product, Sales, Marketing, and customers. Excellent strategic, analytical, written, and verbal communication skills. Highly curious and innovation-minded, with an interest in emerging technology and AI. Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one. A bias toward action, experimentation, and learning. Comfortable operating without a playbook and building structure from scratch. Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products. What We Offer Medical, dental, and vision coverage 401k plus a company match Uncapped leave When we hit our targets, enjoy a share of our profits with a bonus Refer a friend and get rewarded when they join Future Well-being support with access to our Colleague Assistant Programs Opportunity to purchase shares in Future with our Share Incentive Plan The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office. Internal job family level Commercial 4 Diversity and Inclusion At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive. Please let us know if you need any reasonable adjustments. #LI-Hybrid",1791429812000,90000,120000,{"jsonldValid":15,"jsonld":24},{"id":111,"applyToken":112,"slug":113,"title":114,"companyname":115,"companylogo":24,"city":116,"country":34,"applicantCountries":117,"applicantStates":118,"remote":15,"employmentType":119,"department":120,"content_html":121,"content_text":122,"years":21,"createdAt":123,"updatedAtISO":87,"postedAtISO":124,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":40,"isPaid":15,"schema":125},"800568dd717564c9eaa91518a96b90c1466ae91fde15c1e1c53d3306ce55b74f","8076299a082ad16be66cc9200e981441bc1a698c4018d977bce73d9aab6bf079","gtm-finance-manager-at-druva-7c0944a009","GTM Finance Manager","druva","Santa Clara",[],[],[17],"Finance","\u003Cp>\u003Cstrong>About Druva\u003C/strong>\u003C/p>\n\u003Cp>Druva is the resilience foundation for the AI enterprise, helping organizations secure and recover from connected risk across data, cyber, identity, and AI. The Resilience Cloud is a fully managed, cloud-native SaaS platform that delivers air-gapped and immutable protection across cloud, SaaS, on-premises, endpoint, and edge environments. Powered by Dru MetaGraph, Druva’s graph-powered intelligence layer, the platform connects critical business context so customers can understand risk, respond faster, recover cleanly, and govern data with greater confidence.\u003Cbr>\u003Cbr>Trusted by nearly 7,500 customers, including 75 of the Fortune 500, Druva helps safeguard the critical information and systems businesses depend on in an increasingly connected world.\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>Visit&nbsp;druva.com&nbsp;and follow us on&nbsp;LinkedIn,&nbsp;X&nbsp;and&nbsp;Facebook.\u003C/p>\n\u003Cp>\u003Cstrong>The Role &amp; Team\u003C/strong>\u003Cbr>\u003Cbr>The FP&amp;A team is responsible for providing data-driven insights to inform strategic, financial, and operational decision-making across Druva. We are looking for a highly strategic and hands-on Finance Manager of GTM Finance to amplify Druva’s capabilities and growth trajectory. You will be reporting to the Sr Director of GTM Finance and collaborating with cross-functional teams to drive strategy, execution, and process excellence. You will drive deep dive data analytics and strategic projects. Your efforts will directly contribute to operational efficiency, expense management, and customer satisfaction. This role will partner closely with the CRO, CMO, CFO, and GTM leadership teams to translate business strategy into financial plans, operating models, and actionable insights.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Strategic Business Partnership: Partner with the CRO, CMO, and GTM leadership to translate business strategy into financial plans, provide actionable insights, and drive resource allocation and business decisions.\u003C/li>\n\u003Cli>GTM Financial Management: Own Sales and Marketing Opex, headcount, T&amp;E, and commission forecasting. Lead budgeting, forecasting, and BvA processes to drive financial accountability and operational efficiency. Act as an advisor to CRO on resource allocation, investment prioritization and financial discipline.\u003C/li>\n\u003Cli>Sales Capacity: Own sales capacity models. Analyze the impact of hiring, attrition, ramp, and productivity on ACV targets and sales performance.\u003C/li>\n\u003Cli>Sales ROI &amp; Economics: Build fully loaded P&amp;L and ROI models for sales theaters, incorporating direct, overlay expense and indirect costs to evaluate sales effectiveness and investment returns.\u003C/li>\n\u003Cli>Marketing Pipeline &amp; ROI: Partner with Marketing to manage pipeline-to-bookings models, establish pipeline targets, and evaluate the ROI of programs, campaigns, and MDF investments.\u003C/li>\n\u003Cli>Strategic Planning &amp; Automation: Lead long-range planning, GTM strategy, scenario analysis, and other strategic initiatives. Continuously improve financial models and leverage AI and automation to streamline reporting, forecasting, and analysis.\u003C/li>\n\u003Cli>Cross-Functional Leadership: Build trusted relationships across Sales, Marketing, Operations, HR and Finance to drive strategic planning and business performance.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What Makes You a Great Fit\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CFA strongly preferred).\u003C/li>\n\u003Cli>5+ years of experience in Finance, with at least 3 years supporting GTM teams in a SaaS environment.\u003C/li>\n\u003Cli>Strong understanding of SaaS financial and operational metrics is a plus (ARR, churn, CAC, NRR, sales efficiency, quota attainment, commission, ROI, Pipeline).\u003C/li>\n\u003Cli>Exceptional stakeholder management and communication skills; you can influence at all levels\u003C/li>\n\u003Cli>Experience with financial planning tools (Adaptive, Dashboard, SQL), Salesforce CRM, Clari and data analytics platforms. Fast learner on AI tools.\u003C/li>\n\u003Cli>Exceptional modeling skills and the ability to synthesize complex data into clear, actionable insights. Details oriented.&nbsp;\u003C/li>\n\u003Cli>Ownership mindset — An A-player mindset with a strong bias for action. You are proactive, solution-oriented, and take accountability for outcomes.\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Why You’ll Love Working Here\u003C/strong>\u003C/h4>\n\u003Cp>Innovation is how we operate, not a side project. You’ll work in a culture that values bold thinking and continuous improvement, where global teams experiment, iterate, and turn new ideas into products customers can rely on.&nbsp;&nbsp;\u003C/p>\n\u003Cp>If you’re looking for high-ownership work, visible impact, and a culture that values innovation, collaboration, accountability, and growth—where you’ll be trusted to lead and empowered to build—you’ll thrive at Druva.\u003C/p>\n\u003Ch4>\u003Cstrong>What We Offer\u003C/strong>\u003C/h4>\n\u003Cp>The pay range for this position is expected to be between \u003Cstrong>$139,000 and $194,333/year;\u003C/strong> however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.&nbsp;\u003C/p>\n\u003Ch4>Data Privacy Notice for Job Candidates:\u003C/h4>\n\u003Cp>\u003Cem>For information on personal data processing, please see our \u003C/em>Druva Privacy Policy\u003C/p>\n\u003Cp>\u003Cem>Druva is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at \u003C/em>recruiting_us@druva.com\u003C/p>\n\u003Cp>EEO IS THE LAW\u003C/p>\n\u003Cp>NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS\u003C/p>","About Druva Druva is the resilience foundation for the AI enterprise, helping organizations secure and recover from connected risk across data, cyber, identity, and AI. The Resilience Cloud is a fully managed, cloud-native SaaS platform that delivers air-gapped and immutable protection across cloud, SaaS, on-premises, endpoint, and edge environments. Powered by Dru MetaGraph, Druva’s graph-powered intelligence layer, the platform connects critical business context so customers can understand risk, respond faster, recover cleanly, and govern data with greater confidence. Trusted by nearly 7,500 customers, including 75 of the Fortune 500, Druva helps safeguard the critical information and systems businesses depend on in an increasingly connected world. Visit druva.com and follow us on LinkedIn, X and Facebook. The Role & Team The FP&A team is responsible for providing data-driven insights to inform strategic, financial, and operational decision-making across Druva. We are looking for a highly strategic and hands-on Finance Manager of GTM Finance to amplify Druva’s capabilities and growth trajectory. You will be reporting to the Sr Director of GTM Finance and collaborating with cross-functional teams to drive strategy, execution, and process excellence. You will drive deep dive data analytics and strategic projects. Your efforts will directly contribute to operational efficiency, expense management, and customer satisfaction. This role will partner closely with the CRO, CMO, CFO, and GTM leadership teams to translate business strategy into financial plans, operating models, and actionable insights. What You’ll Do Strategic Business Partnership: Partner with the CRO, CMO, and GTM leadership to translate business strategy into financial plans, provide actionable insights, and drive resource allocation and business decisions. GTM Financial Management: Own Sales and Marketing Opex, headcount, T&E, and commission forecasting. Lead budgeting, forecasting, and BvA processes to drive financial accountability and operational efficiency. Act as an advisor to CRO on resource allocation, investment prioritization and financial discipline. Sales Capacity: Own sales capacity models. Analyze the impact of hiring, attrition, ramp, and productivity on ACV targets and sales performance. Sales ROI & Economics: Build fully loaded P&L and ROI models for sales theaters, incorporating direct, overlay expense and indirect costs to evaluate sales effectiveness and investment returns. Marketing Pipeline & ROI: Partner with Marketing to manage pipeline-to-bookings models, establish pipeline targets, and evaluate the ROI of programs, campaigns, and MDF investments. Strategic Planning & Automation: Lead long-range planning, GTM strategy, scenario analysis, and other strategic initiatives. Continuously improve financial models and leverage AI and automation to streamline reporting, forecasting, and analysis. Cross-Functional Leadership: Build trusted relationships across Sales, Marketing, Operations, HR and Finance to drive strategic planning and business performance. What Makes You a Great Fit Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CFA strongly preferred). 5+ years of experience in Finance, with at least 3 years supporting GTM teams in a SaaS environment. Strong understanding of SaaS financial and operational metrics is a plus (ARR, churn, CAC, NRR, sales efficiency, quota attainment, commission, ROI, Pipeline). Exceptional stakeholder management and communication skills; you can influence at all levels Experience with financial planning tools (Adaptive, Dashboard, SQL), Salesforce CRM, Clari and data analytics platforms. Fast learner on AI tools. Exceptional modeling skills and the ability to synthesize complex data into clear, actionable insights. Details oriented. Ownership mindset — An A-player mindset with a strong bias for action. You are proactive, solution-oriented, and take accountability for outcomes. Why You’ll Love Working Here Innovation is how we operate, not a side project. You’ll work in a culture that values bold thinking and continuous improvement, where global teams experiment, iterate, and turn new ideas into products customers can rely on. If you’re looking for high-ownership work, visible impact, and a culture that values innovation, collaboration, accountability, and growth—where you’ll be trusted to lead and empowered to build—you’ll thrive at Druva. What We Offer The pay range for this position is expected to be between $139,000 and $194,333/year; however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Druva Privacy Policy Druva is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at recruiting_us@druva.com EEO IS THE LAW NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS",1791429811000,"2026-10-07T17:11:58-04:00",{"jsonldValid":15,"jsonld":24},1791452463120]