[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"$fFWEcxsGghMpdTFLbw_qztYWrFBXKEx8pAO2hqbAJYgg":3,"$fTiO52LbyF4zIO_It-1iI7xEGhVKnyNXNFKkIWcJ5ZVU":33},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":32},"ad8839a6b075e5ecdc968207fc8a86f6e4e9b88233409a341ffbc9588aca0e24","8acbe10bf57e15c24a7f06946f48f13b415721bb6d0f1fc56a4d50a86a391b27","product-marketing-lead-business-insurance-at-gusto-1aacdb1061","Product Marketing Lead","Gusto","https://cdn.jobboardwise.com/logo/gsto.co","We serve 200,000+ new and growing businesses with modern payroll, benefits, and HR tools.","Financial Services","Atlanta","Ca -",[],[],false,[19],"Full-time","Product","\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the role\u003C/strong>\u003C/p>\n\u003Cp>We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach.\u003C/p>\n\u003Cp>You'll own go-to-market for Gusto Business Insurance, which helps small businesses get workers' comp and general business insurance alongside payroll. You’ll drive research, segmentation, messaging and positioning, GTM launches, and adoption. You’ll partner deeply with Product, Sales, Marketing, Finance, and Data Science to build and execute the foundation of a scalable GTM engine, helping small businesses discover and access new lines of insurance.\u003C/p>\n\u003Cp>\u003Cstrong>About the Team:\u003C/strong>\u003C/p>\n\u003Cp>Business Insurance helps small businesses find and buy the coverage they need, starting with workers’ comp and expanding into general liability, professional liability, and business owner’s policies. We’re moving from a referral model to a Gusto-run agency with a digital buying experience, more carrier options, and a licensed sales team. It is one of Gusto’s clearest opportunities to deepen the relationship with customers we already serve.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Architect & Execute GTM Strategy\u003C/strong>\u003Cbr>Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.\u003C/li>\n\u003Cli>\u003Cstrong>Turn Insights Into Action\u003C/strong>\u003Cbr>Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.\u003C/li>\n\u003Cli>\u003Cstrong>Drive Cross-Functional Alignment & Accountability\u003C/strong>\u003Cbr>Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.\u003C/li>\n\u003Cli>\u003Cstrong>Make Growth Channels Self-Serve\u003C/strong>\u003Cbr>Define requirements and program parameters, work with the Growth team on what they build and how it runs, and make sure tools like in-app and AI levers are usable, scalable, and trackable for product marketers.\u003C/li>\n\u003Cli>\u003Cstrong>Own Performance & Optimization\u003C/strong>\u003Cbr>Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.\u003C/li>\n\u003Cli>\u003Cstrong>Work AI-First\u003C/strong>\u003Cbr>Use AI tools to accelerate research, synthesize insights, and refine positioning and content with speed and precision.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Here’s what we're looking for:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of experience in marketing or product management and 3+ in product marketing\u003C/li>\n\u003Cli>Track record of shaping GTM strategy in ambiguous yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company\u003C/li>\n\u003Cli>Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action\u003C/li>\n\u003Cli>Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing\u003C/li>\n\u003Cli>Deep experience with customer segmentation, positioning, pricing, and GTM planning\u003C/li>\n\u003Cli>Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus\u003C/li>\n\u003Cli>AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003C/p>\n\u003Cp>Our cash compensation amount for this role is targeted at $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.\u003C/p>\n\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Cp>\u003Cstrong>Reliable, consistent presence: \u003C/strong>We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the role We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach. You'll own go-to-market for Gusto Business Insurance, which helps small businesses get workers' comp and general business insurance alongside payroll. You’ll drive research, segmentation, messaging and positioning, GTM launches, and adoption. You’ll partner deeply with Product, Sales, Marketing, Finance, and Data Science to build and execute the foundation of a scalable GTM engine, helping small businesses discover and access new lines of insurance. About the Team: Business Insurance helps small businesses find and buy the coverage they need, starting with workers’ comp and expanding into general liability, professional liability, and business owner’s policies. We’re moving from a referral model to a Gusto-run agency with a digital buying experience, more carrier options, and a licensed sales team. It is one of Gusto’s clearest opportunities to deepen the relationship with customers we already serve. What You’ll Do Architect & Execute GTM Strategy Lead go-to-market strategy and execution for business insurance, partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth. Turn Insights Into Action Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence. Drive Cross-Functional Alignment & Accountability Work across Product, Sales, Marketing, Data Science, and Finance to agree on shared goals and coordinate execution. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior. Make Growth Channels Self-Serve Define requirements and program parameters, work with the Growth team on what they build and how it runs, and make sure tools like in-app and AI levers are usable, scalable, and trackable for product marketers. Own Performance & Optimization Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time. Work AI-First Use AI tools to accelerate research, synthesize insights, and refine positioning and content with speed and precision. Here’s what we're looking for: 8+ years of experience in marketing or product management and 3+ in product marketing Track record of shaping GTM strategy in ambiguous yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing Deep experience with customer segmentation, positioning, pricing, and GTM planning Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works Compensation Our cash compensation amount for this role is targeted at $153,000 - $187,000/yr in Denver and Atlanta, and $180,000 - $221,000/yr for San Francisco and New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",0,1794004530000,"2026-11-10 02:41:43","2026-11-09T16:26:19-05:00","",true,153000,187000,"USD",{"jsonldValid":17,"jsonld":27},{"jobs":34},[35,52,70,91,112,135],{"id":36,"applyToken":37,"slug":38,"title":39,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":40,"applicantCountries":41,"applicantStates":42,"remote":17,"employmentType":43,"department":20,"content_html":44,"content_text":45,"years":23,"createdAt":46,"updatedAtISO":47,"postedAtISO":48,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":49,"salaryMax":50,"currency":31,"isPaid":17,"schema":51},"02433bf3aecfe5586b5bcff88cdee685febe86363277e7d941dc0b0b0ef97249","6e6dc5f7b5bbafaec668fa18d54bc65392c4106aa7d4ad3b0ca70d680d49139e","product-marketing-leader-innovation-and-experimentation-at-gusto-5927b733e7","Product Marketing Leader - Innovation & Experimentation","Az -",[],[],[19],"\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the role \u003C/strong>\u003C/p>\n\u003Cp>We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.\u003C/p>\n\u003Cp>This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first.\u003C/p>\n\u003Cp>We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. \u003C/p>\n\u003Cp>If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Architect & Execute GTM Strategy\u003Cbr>\u003C/strong>Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.\u003Cstrong> \u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Turn Insights Into Action\u003Cbr>\u003C/strong>Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Contribute to a culture of excellence\u003Cbr>\u003C/strong>Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Drive Cross-Functional Alignment & Accountability\u003Cbr>\u003C/strong>Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Own Performance & Optimization\u003Cbr>\u003C/strong>Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.\u003C/p>\n\u003Cp>\u003Cstrong>Here’s what we're looking for:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company\u003C/li>\n\u003Cli>Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action\u003C/li>\n\u003Cli>Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing\u003C/li>\n\u003Cli>Deep experience with customer segmentation, positioning, pricing, and GTM planning\u003C/li>\n\u003Cli>Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus\u003C/li>\n\u003Cli>Highly AI fluent; able to build AI systems and unlock new ways of working through AI \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003Cbr>\u003Cbr>Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate.\u003C/p>\n\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Cp>\u003Cstrong>Reliable, consistent presence: \u003C/strong>We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the role We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach. This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first. We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you. What You’ll Do Architect & Execute GTM Strategy Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth. Turn Insights Into Action Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence. Contribute to a culture of excellence Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results. Drive Cross-Functional Alignment & Accountability Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior. Own Performance & Optimization Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time. Here’s what we're looking for: Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing Deep experience with customer segmentation, positioning, pricing, and GTM planning Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus Highly AI fluent; able to build AI systems and unlock new ways of working through AI Compensation Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. At Gusto, we don't use titles the traditional way, as a signal of rank or hierarchy. Instead, our titles describe two things at once — your craft (what you do, e.g. Engineering, Design) and your scope of ownership (what you're accountable for) — which is why you'll see something like \"Head of X\" instead of a rank word like \"Director\" that tells you neither. Because of this, the title on this posting may look different from what you'd expect based on the scope and seniority of the role, and from how similar roles are typically titled elsewhere. If you have questions about how this role compares to your current title or level, your recruiter can help translate. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Reliable, consistent presence: We expect regular and predictable attendance, whether you're working in-office, hybrid, or fully remote, so that you stay closely connected to your team, customers, and stakeholders in real time and ensure colleagues and customers receive the timely support and responsiveness they deserve. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",1788837655000,"2026-10-30 23:50:07","2026-10-30T10:00:53-04:00",190000,235000,{"jsonldValid":17,"jsonld":27},{"id":53,"applyToken":54,"slug":55,"title":56,"companyname":57,"companylogo":27,"city":58,"country":59,"applicantCountries":60,"applicantStates":61,"remote":17,"employmentType":62,"department":20,"content_html":63,"content_text":64,"years":23,"createdAt":65,"updatedAtISO":66,"postedAtISO":67,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":68,"isPaid":17,"schema":69},"afcf530ada10b69c0335a13f9225954840e8cf6dba233f52b2dcd118a7c6e07b","1cfa7ba2fc72cb681b2caae6c746bdd67da46c7a5b8a406ed5c24637caf2aeda","vice-president-product-marketing-at-zenoti-36bc35fd9f","Vice President, Product Marketing","zenoti","Hyderabad","India",[],[],[19],"\u003Cp>Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes\u003C/p>\n\u003Cp>Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.\u003C/p>\n\u003Cp>Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com\u003C/p>\n\n\n\u003Cp>\u003Cstrong>Description\u003C/strong>\u003C/p>\n\u003Cp>As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.\u003C/p>\n\u003Cp>\u003Cstrong>What will I be doing?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution\u003C/li>\n\u003Cli>Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation\u003C/li>\n\u003Cli>Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies\u003C/li>\n\u003Cli>You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition\u003C/li>\n\u003Cli>Partner with the Customer Success team to drive adoption through supporting materials and campaigns\u003C/li>\n\u003Cli>Drive the overall GTM activities around new product releases and launches\u003C/li>\n\u003Cli>Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What skills do I need?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)\u003C/li>\n\u003Cli>You have a history of delivering results in high growth, innovative and fast paced environments\u003C/li>\n\u003Cli>You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software\u003C/li>\n\u003Cli>You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications\u003C/li>\n\u003Cli>You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change\u003C/li>\n\u003Cli>You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function\u003C/li>\n\u003Cli>You are equally comfortable with strategic thinking and detailed, creative execution\u003C/li>\n\u003Cli>You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams\u003C/li>\n\u003Cli>You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Requirements\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s Degree in Business, Marketing or related field. MBA preferred.\u003C/li>\n\u003Cli>15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning\u003C/li>\n\u003Cli>Experience building and managing teams of product marketers\u003C/li>\n\u003Cli>Experience seeing company through late-stage startup growth cycle\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cem>Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\u003C/em>\u003Cem> \u003C/em>\u003Cem>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.\u003C/em>\u003C/p>","Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com Description As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management. What will I be doing? Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition Partner with the Customer Success team to drive adoption through supporting materials and campaigns Drive the overall GTM activities around new product releases and launches Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings What skills do I need? You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio) You have a history of delivering results in high growth, innovative and fast paced environments You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function You are equally comfortable with strategic thinking and detailed, creative execution You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies. Requirements Bachelor’s Degree in Business, Marketing or related field. MBA preferred. 15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning Experience building and managing teams of product marketers Experience seeing company through late-stage startup growth cycle Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.",1794547677000,"2026-11-13 06:30:17","2026-11-13T00:53:58-05:00","INR",{"jsonldValid":17,"jsonld":27},{"id":71,"applyToken":72,"slug":73,"title":74,"companyname":75,"companylogo":76,"companyTagline":77,"companyIndustry":78,"city":79,"country":80,"applicantCountries":81,"applicantStates":82,"remote":17,"employmentType":83,"department":20,"content_html":84,"content_text":85,"years":23,"createdAt":86,"updatedAtISO":87,"postedAtISO":88,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":89,"isPaid":17,"schema":90},"29d6c4f5cc4ac2565df40e0ff259544bc7cae3ebd024ca19f5d5b42e1b382805","9fe92609d2e23a049eda7f888ab1a9be77120ed7a385a23e9f5cb42492849e6d","product-marketing-co-op-at-kabam-40db58d099","Product Marketing Co-op","Kabam","https://cdn.jobboardwise.com/logo/kabam.com","We are passionate creators who entertain the world through the games we create.","Entertainment","Vancouver","Canada",[],[],[19],"\u003Cp>At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.\u003C/p>\n\u003Cp>Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. \u003C/p>\n\u003Cp>\u003Cspan>This is a \u003Cstrong>4-month position\u003C/strong> from \u003Cstrong>January to April 2027. \u003C/strong>This role is a\u003Cstrong> full-time, on-site \u003C/strong>position based \u003Cstrong>5 days a week \u003C/strong>at our \u003Cstrong>Downtown Vancouver\u003C/strong> studio.\u003C/span>\u003C/p>\u003Cbr>\u003Ch2>In this role, you can expect to:\u003C/h2>\u003Cp>\u003Cstrong>Key Accountabilities\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Lifecycle Marketing Support (~80%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Project & Workflow Support\u003C/strong>\u003C/p>\n\n\u003Cli>Keep Asana tasks, timelines, and statuses accurate and up to date.\u003C/li>\n\u003Cli>Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers.\u003C/li>\n\u003Cli>Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach.\u003C/li>\n\n\u003Cp>\u003Cstrong>Game Event Research & Reporting\u003C/strong>\u003C/p>\n\n\u003Cli>Track upcoming in-game events, promotions, and releases across our titles.\u003C/li>\n\u003Cli>Summarize what each event is, who it targets, and why it matters to players and the business.\u003C/li>\n\u003Cli>Compile findings into a regular digest or calendar that informs messaging strategy.\u003C/li>\n\n\u003Cp>\u003Cstrong>Campaign Execution Support\u003C/strong>\u003C/p>\n\n\u003Cli>Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points.\u003C/li>\n\u003Cli>Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review.\u003C/li>\n\u003Cli>Proofread and QA copy and links before send, following team style guidelines.\u003C/li>\n\u003Cli>Maintain campaign trackers, including localization status.\u003C/li>\n\n\u003Cp>\u003Cstrong>Product Marketing Team Support (~20%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Market Research\u003C/strong>\u003C/p>\n\n\u003Cli>Conduct research on gaming industry trends, audience demographics, and competitor games.\u003C/li>\n\u003Cli>Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit).\u003C/li>\n\u003Cli>Assist in analyzing competitor performance data from external resources.\u003C/li>\n\n\u003Cp>\u003Cstrong>Live Game Marketing / New Title Launch Support\u003C/strong>\u003C/p>\n\n\u003Cli>Participate in brainstorming sessions to develop new marketing concepts and campaign ideas.\u003C/li>\n\u003Cli>Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy.\u003C/li>\n\u003Cli>Assist in working with partners by coordinating communications and delivering marketing materials.\u003C/li>\n\u003Cli>Assist the broader Product Marketing team with ad hoc tasks and projects.\u003C/li>\n\n\u003Cp>\u003Cstrong>Project Management\u003C/strong>\u003C/p>\n\n\u003Cli>Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners.\u003C/li>\u003Cbr>\u003Ch2>Your background includes:\u003C/h2>\u003Cp>\u003Cstrong>Required\u003C/strong>\u003C/p>\n\n\u003Cli>Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field).\u003C/li>\n\u003Cli>Strong Excel or Google Sheets skills (sorting, formulas, basic organization).\u003C/li>\n\u003Cli>Understanding of player-facing communications and what makes game messaging effective.\u003C/li>\n\u003Cli>Excellent written communication and attention to detail.\u003C/li>\n\u003Cli>Comfortable following up persistently but professionally with multiple stakeholders.\u003C/li>\n\u003Cli>Highly organized, with the ability to manage multiple deadlines.\u003C/li>\n\n\n\u003Cp>\u003Cstrong>Preferred\u003C/strong>\u003C/p>\n\n\u003Cli>Basic HTML/CSS familiarity.\u003C/li>\n\u003Cli>Experience with Asana or a similar project management tool.\u003C/li>\n\u003Cli>Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge.\u003C/li>\n\u003Cli>Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable).\u003C/li>\n\u003Cli>Interest in lifecycle, CRM, or growth marketing.\u003C/li>\n\u003Cli>Experience with Photoshop.\u003C/li>\n\n\u003Cp>\u003Cstrong>The Ideal Candidate Has\u003C/strong>\u003C/p>\n\n\u003Cli>Interest in Product Marketing and lifecycle/CRM marketing.\u003C/li>\n\u003Cli>Is deeply engaged with social media.\u003C/li>\n\u003Cli>Good communication skills (clear, logical).\u003C/li>\n\u003Cli>Reliable follow-through and a proactive, self-directed working style.\u003C/li>\n\u003Cli>A mindset clearly focused on personal and professional development.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced, dynamic environment.\u003C/li>\n\n\u003Cbr>\u003Ch2>Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:\u003C/h2>\n\n\u003Cli>\u003Cstrong>Extended Health Coverage:\u003C/strong> effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.\u003C/li>\n\u003Cli>\u003Cstrong>DEIB Benefits:\u003C/strong> DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Spending Accounts:\u003C/strong> our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.\u003C/li>\n\u003Cli>\u003Cstrong>PTO and Parental Leave: \u003C/strong>we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.\u003C/li>\n\u003Cli>\u003Cstrong>Employee and Family Assistance Program: \u003C/strong>This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.\u003C/li>\n\u003Cli>\u003Cstrong>Telus Virtual Health: \u003C/strong>we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.\u003C/li>\n\u003Cli>\u003Cstrong>Learning and growth: \u003C/strong>We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.\u003C/li>\n\u003Cli>\u003Cstrong>Pay transparency:\u003C/strong> We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.\u003C/li>\n\u003Cli>\u003Cstrong>Cool spaces:\u003C/strong> Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!\u003C/li>\n\u003Cli>\u003Cstrong>Giving back:\u003C/strong> Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!\u003C/li>\n\n\n\n\n\u003Cbr>\u003Cp>Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.\u003C/p>\u003Cbr>\u003Cp>We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!\u003C/p>\u003Cbr>\u003Cp>\u003Cb>About Kabam\u003C/b>\u003C/p>\u003Cbr>\u003Cp>Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.\u003C/p>\u003Cbr>\u003Cp>Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.\u003C/p>\u003Cbr>\u003Cp>Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.\u003C/p>\u003Cbr>\u003Cp>\u003Ci>Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!\u003C/p>","At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. This is a 4-month position from January to April 2027. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio. In this role, you can expect to: Key Accountabilities Lifecycle Marketing Support (~80%) Project & Workflow Support Keep Asana tasks, timelines, and statuses accurate and up to date. Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers. Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach. Game Event Research & Reporting Track upcoming in-game events, promotions, and releases across our titles. Summarize what each event is, who it targets, and why it matters to players and the business. Compile findings into a regular digest or calendar that informs messaging strategy. Campaign Execution Support Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points. Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review. Proofread and QA copy and links before send, following team style guidelines. Maintain campaign trackers, including localization status. Product Marketing Team Support (~20%) Market Research Conduct research on gaming industry trends, audience demographics, and competitor games. Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit). Assist in analyzing competitor performance data from external resources. Live Game Marketing / New Title Launch Support Participate in brainstorming sessions to develop new marketing concepts and campaign ideas. Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy. Assist in working with partners by coordinating communications and delivering marketing materials. Assist the broader Product Marketing team with ad hoc tasks and projects. Project Management Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners. Your background includes: Required Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field). Strong Excel or Google Sheets skills (sorting, formulas, basic organization). Understanding of player-facing communications and what makes game messaging effective. Excellent written communication and attention to detail. Comfortable following up persistently but professionally with multiple stakeholders. Highly organized, with the ability to manage multiple deadlines. Preferred Basic HTML/CSS familiarity. Experience with Asana or a similar project management tool. Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge. Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable). Interest in lifecycle, CRM, or growth marketing. Experience with Photoshop. The Ideal Candidate Has Interest in Product Marketing and lifecycle/CRM marketing. Is deeply engaged with social media. Good communication skills (clear, logical). Reliable follow-through and a proactive, self-directed working style. A mindset clearly focused on personal and professional development. Ability to thrive in a fast-paced, dynamic environment. Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people: Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more. DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs. Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account. PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures. Employee and Family Assistance Program: This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being. Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home. Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend. Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile! Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site! Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions. We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world! About Kabam Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world. Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games. Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!",1794547675000,"2026-11-13 06:30:16","2026-11-12T18:29:47.642Z","CAD",{"jsonldValid":17,"jsonld":27},{"id":92,"applyToken":93,"slug":94,"title":95,"companyname":96,"companylogo":97,"companyTagline":98,"companyIndustry":99,"city":100,"country":101,"applicantCountries":102,"applicantStates":103,"remote":17,"employmentType":104,"department":20,"content_html":105,"content_text":106,"years":23,"createdAt":107,"updatedAtISO":108,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":109,"salaryMax":110,"currency":31,"isPaid":17,"schema":111},"60834b90c109d9b5c03db0e34f4ac183b83e0997b751fc7fecabf27f81763127","7eb1a555f7deb10677c7ee8787a67bb1fa2187811e95acd970db07a6016fc208","senior-staff-product-marketing-manager-orbit-at-boston-dynamics-63f6953f50","Senior Staff Product Marketing Manager - Orbit","Boston Dynamics","https://cdn.jobboardwise.com/logo/bostondynamics.com","Changing your idea of what robots can do.","Automation Machinery Manufacturing","Waltham Office (POST)","United States",[],[],[19],"\u003Cp>Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in Physical AI, with automation solutions for industrial applications and more.\u003C/p>\u003Cp>As a Product Marketing Manager for Orbit, you’ll be an integral member of a cross-functional marketing and product team building the software that puts our robots to work. Orbit is the main interface for every Boston Dynamics robot – the platform where customers deploy, manage, and get value from their fleets and where robot data becomes actionable site intelligence through AI-powered inspection, dashboards, and integrations with the enterprise systems. You will be key in establishing Orbit as a must-have platform and driving adoption, expansion, and renewal across new and existing customers. To thrive in this role, you must be enthusiastic about new technology - technology that’s truly changing the way people work - and be ready to lead strategic initiatives that put our platform and features top of mind.\u003C/p>\u003Cp>\u003Cb>A writing sample and product launch samples are preferred when submitting your application.\u003C/b>\u003C/p>\u003Cp>\u003Cb>How you will make an impact:\u003C/b>\u003C/p>\u003Cbr>\u003Cul>\u003Cli>Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of our customers – operators, site and reliability leaders, and enterprise IT buyers – through extensive persona research\u003C/li>\u003Cli>Create messaging and positioning that tells the Orbit platform story across our robot portfolio and the industries we serve, including manufacturing, utilities, oil & gas, and more.\u003C/li>\u003Cli>Collaborate closely with the hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates.\u003C/li>\u003Cli>Partner with product and sales on Orbit packaging, tiering, and value messaging that clearly connects software capabilities to customer ROI.\u003C/li>\u003Cli>Drive adoption and expansion within our install base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success.\u003C/li>\u003Cli>Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, whitepapers, and more.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>We are looking for:\u003C/b>\u003C/p>\u003Cbr>\u003Cul>\u003Cli>Minimum 5 years of experience in marketing or product management\u003C/li>\u003Cli>Demonstrated ability to execute high-level launches and campaigns\u003C/li>\u003Cli>Great storyteller and writer who can turn technical and product complexity into clear and engaging positioning and narrative\u003C/li>\u003Cli>Comfortable translating software capabilities such as data, AI, APIs, and integrations into business outcomes for both operational and technical buyers\u003C/li>\u003Cli>Highly organized and self-directed individual\u003C/li>\u003Cli> Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, IoT, or industrial software\u003C/li>\u003Cli> Familiarity with SaaS go-to-market motions – subscription packaging, in-product adoption, and customer lifecycle and retention marketing – is a plus\u003C/li>\u003Cli> Experience working with customers in asset management, construction, manufacturing, utilities or other asset-intensive industries is a plus\u003C/li>\u003Cli>Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Travel: \u003C/b>Occasional travel to tradeshows and customer sites - up to 20%.\u003C/p>\u003Cbr>\u003Cp>We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position\u003C/p>\u003Cbr>\u003Cp>The base pay range for this position is between $135,000.00 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience.  This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure.  Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.\u003C/p>\u003Cp>#LI-CG1\u003C/p>\u003Cp>\u003Cbr>\u003Cbr> \u003C/p>","Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in Physical AI, with automation solutions for industrial applications and more. As a Product Marketing Manager for Orbit, you’ll be an integral member of a cross-functional marketing and product team building the software that puts our robots to work. Orbit is the main interface for every Boston Dynamics robot – the platform where customers deploy, manage, and get value from their fleets and where robot data becomes actionable site intelligence through AI-powered inspection, dashboards, and integrations with the enterprise systems. You will be key in establishing Orbit as a must-have platform and driving adoption, expansion, and renewal across new and existing customers. To thrive in this role, you must be enthusiastic about new technology - technology that’s truly changing the way people work - and be ready to lead strategic initiatives that put our platform and features top of mind. A writing sample and product launch samples are preferred when submitting your application. How you will make an impact: Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of our customers – operators, site and reliability leaders, and enterprise IT buyers – through extensive persona research Create messaging and positioning that tells the Orbit platform story across our robot portfolio and the industries we serve, including manufacturing, utilities, oil & gas, and more. Collaborate closely with the hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates. Partner with product and sales on Orbit packaging, tiering, and value messaging that clearly connects software capabilities to customer ROI. Drive adoption and expansion within our install base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success. Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, whitepapers, and more. We are looking for: Minimum 5 years of experience in marketing or product management Demonstrated ability to execute high-level launches and campaigns Great storyteller and writer who can turn technical and product complexity into clear and engaging positioning and narrative Comfortable translating software capabilities such as data, AI, APIs, and integrations into business outcomes for both operational and technical buyers Highly organized and self-directed individual Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, IoT, or industrial software Familiarity with SaaS go-to-market motions – subscription packaging, in-product adoption, and customer lifecycle and retention marketing – is a plus Experience working with customers in asset management, construction, manufacturing, utilities or other asset-intensive industries is a plus Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus Travel: Occasional travel to tradeshows and customer sites - up to 20%. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position The base pay range for this position is between $135,000.00 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience. This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment. #LI-CG1",1794534428000,"2026-11-13 02:50:51",135000,145000,{"jsonldValid":17,"jsonld":27},{"id":113,"applyToken":114,"slug":115,"title":116,"companyname":117,"companylogo":118,"companyTagline":119,"companyIndustry":120,"city":121,"country":122,"applicantCountries":123,"applicantStates":124,"remote":17,"employmentType":125,"department":127,"content_html":128,"content_text":129,"years":23,"createdAt":130,"updatedAtISO":131,"postedAtISO":132,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":133,"isPaid":17,"schema":134},"5a49e366fc490b35d072bc024cca607f07345354402169846ba67cd9cfca6139","033a6554e7b0e72179e487106ee05211b02fb6e6bff17af26b9046f3c73145d2","bosch-management-consulting-innovation-consultant-go-to-mark-at-bosch-usa-eff03cec22","Bosch Management Consulting Innovation: Consultant, Go-to-Market Practice (f/m/div)","Bosch USA","https://cdn.jobboardwise.com/logo/bosch.us","Invented for life","Software Development","Gerlingen","Germany",[],[],[126],"Part-time","Other","\u003Ch2>Company Description\u003C/h2>\u003Cp>\u003Cstrong>At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch.\u003C/strong>\u003C/p>\u003Cp>The Robert Bosch GmbH is looking forward to your application!\u003C/p>\n\u003Ch2>Job Description\u003C/h2>\u003Cp>\u003Cstrong>Are you ready to shape the future of profitable innovative business for Bosch?\u003C/strong>\u003C/p>\u003Cp>At Bosch Management Consulting, we are looking for exceptional talent to join our Go-to-Market Practice. This is your opportunity to apply your strategic insights and deep understanding of our business to drive market success for innovative products and solutions to create new value pools for Bosch. If you're passionate about transforming ideas into impactful market realities and are looking for a clear path to accelerate your career within a dynamic, high-impact consulting environment, then this role is for you. \u003C/p>\u003Cp>\u003Cstrong>Your Mission:\u003C/strong>\u003C/p>\u003Cp>As a Consultant in our Go-to-Market Practice, you will be an architect in defining and implementing the market strategies that bring Bosch’s innovations to the world to create new markets. You will work on high-visibility projects, collaborating with cross-functional and international teams, and directly influence our competitive positioning and revenue growth.\u003C/p>\u003Cp>Many of our consultants continue their careers in leadership, strategy, business development or innovation roles across Bosch after building a strong consulting foundation.\u003C/p>\u003Cp>\u003Cstrong>Your Key Responsibilities will include: \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Go-to-Market Strategy Development:\u003C/strong> You define and implement robust go-to-market strategies for new products, services, software, solutions with our clients, ensuring successful market entry and sustainable, profitable growth. \u003C/li>\u003Cli>\u003Cstrong>Market Intelligence & Analytics:\u003C/strong> Through in-depth market data analysis, innovative methods and the calculation of sound business cases, you continuously refine strategies and identify new opportunities. \u003C/li>\u003Cli>\u003Cstrong>Pricing Optimization (focus area):\u003C/strong> You drive pricing excellence by applying advanced pricing strategies and value-based pricing models, particularly for digital, software, and solution-based offerings. \u003C/li>\u003Cli>\u003Cstrong>Sales Channel Optimization:\u003C/strong> By developing and implementing effective sales strategies, you accelerate market penetration, from channel management, key account management and partnerships to e-commerce and emerging sales models. \u003C/li>\u003Cli>\u003Cstrong>Negotiation & Stakeholder Management:\u003C/strong> You conduct or support on complex negotiations with internal and external stakeholders, if needed, and build consensus to drive project success. \u003C/li>\u003Cli>\u003Cstrong>Project Leadership:\u003C/strong> Last but not least, you lead high-impact consulting projects in international and cross-functional environments, developing teams and fostering a culture of continuous improvement. \u003C/li>\u003C/ul>\n\u003Ch2>Qualifications\u003C/h2>\u003Cp>We are seeking candidates who demonstrate a compelling blend of strategic thinking, practical execution, and a passion for technology.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Education: \u003C/strong>completed university studies in Business Administration, Economics, Business Mathematics, or a comparable quantitative/analytical field \u003C/li>\u003Cli>\u003Cstrong>Experience and Knowledge:\u003C/strong> several years of experience at a top-tier consultancy with proven pricing expertise; several years of experience in market strategy, sales development, business development, or innovation commercialization, ideally including external consulting; strong expertise in developing and executing go-to-market strategies, with proven success in pricing (e.g., in software, data and IoT solutions), sales, negotiation, channel and partnership management, key account management, and online sales; solid knowledge of pricing, product management, and marketing, combined with proficiency in sales & marketing methods and tools such as value-based pricing, war gaming, and the Van Westendorp Price Sensitivity Meter; you understand how go-to-market disciplines interact, have strong project management skills, and a track record of driving business growth and market success; you are experienced in applying cutting-edge GenAI tools and AI agents in your daily consulting work\u003C/li>\u003Cli>\u003Cstrong>Personality and Working Practice:\u003C/strong> you combine analytical & creative problem solving: you define complex problems clearly, conduct high-quality analysis, develop logical, hypothesis- and evidence-based recommendations, and propose creative, practical, \"outside-the-box\" solutions; you build trust-based relationships, articulate complex ideas with clarity and persuasion; you listen actively; you demonstrate a competent appearance and presence suitable for executive presentations; you possess a strong drive for continuous improvement, a knowledge-sharing mindset, and an eagerness to create new solutions and methodologies\u003C/li>\u003Cli>\u003Cstrong>Work Routine:\u003C/strong> willingness to work on-site at client locations when required\u003C/li>\u003Cli>\u003Cstrong>Enthusiasm:\u003C/strong> a strong passion for the consulting field and a drive to stay at the forefront of Go-to-Market developments; you are committed to actively contributing to BMC/IN's development of Bosch Management Consulting and providing optimal support to Bosch\u003C/li>\u003Cli>\u003Cstrong>Languages:\u003C/strong> fluent written & spoken English and excellent written & spoken German \u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Join us to drive profitable innovation and accelerate your career within Bosch!\u003C/strong>\u003C/p>\u003Cp>In accordance with our regulations, the gross annual salary for this position is at least 121.000 EUR for a 40h week (for a full year of employment and fullfilment of the company´s eligibility requirements). The individual salary depends on your job-specific experience. In addition, you will receive a bonus based on the company's success, as well as employer benefits for the Bosch pension plan. We will be happy to discuss further details of our remuneration package, as well as (remuneration) development opportunities, with you during the application process.\u003C/p>\n\u003Ch2>Additional Information\u003C/h2>\u003Cp>We offer flexible working models: from various part-time options to mobile working and job sharing. Feel free to contact us.\u003C/p>\u003Cp>Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.\u003C/p>\u003Cp>\u003Cstrong>Need support during your application?\u003C/strong>\u003Cbr>\nRecruiting Team (Human Resources)\u003Cbr>\n+49 711 811 27525\u003C/p>\u003Cp>\u003Cstrong>Need further information about the job?\u003C/strong>\u003Cbr>\nChristina Gänzler (Functional Department)\u003Cbr>\n+49 711 811 6312\u003C/p>\u003Cp>Work #LikeABosch starts here: Apply now!\u003C/p>\u003Cp>Still unsure which job really suits you? Then register for Bosch Insights.\u003C/p>","Company Description At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: We grow together, we enjoy our work, and we inspire each other. Welcome to Bosch. The Robert Bosch GmbH is looking forward to your application! Job Description Are you ready to shape the future of profitable innovative business for Bosch? At Bosch Management Consulting, we are looking for exceptional talent to join our Go-to-Market Practice. This is your opportunity to apply your strategic insights and deep understanding of our business to drive market success for innovative products and solutions to create new value pools for Bosch. If you're passionate about transforming ideas into impactful market realities and are looking for a clear path to accelerate your career within a dynamic, high-impact consulting environment, then this role is for you. Your Mission: As a Consultant in our Go-to-Market Practice, you will be an architect in defining and implementing the market strategies that bring Bosch’s innovations to the world to create new markets. You will work on high-visibility projects, collaborating with cross-functional and international teams, and directly influence our competitive positioning and revenue growth. Many of our consultants continue their careers in leadership, strategy, business development or innovation roles across Bosch after building a strong consulting foundation. Your Key Responsibilities will include: Go-to-Market Strategy Development: You define and implement robust go-to-market strategies for new products, services, software, solutions with our clients, ensuring successful market entry and sustainable, profitable growth. Market Intelligence & Analytics: Through in-depth market data analysis, innovative methods and the calculation of sound business cases, you continuously refine strategies and identify new opportunities. Pricing Optimization (focus area): You drive pricing excellence by applying advanced pricing strategies and value-based pricing models, particularly for digital, software, and solution-based offerings. Sales Channel Optimization: By developing and implementing effective sales strategies, you accelerate market penetration, from channel management, key account management and partnerships to e-commerce and emerging sales models. Negotiation & Stakeholder Management: You conduct or support on complex negotiations with internal and external stakeholders, if needed, and build consensus to drive project success. Project Leadership: Last but not least, you lead high-impact consulting projects in international and cross-functional environments, developing teams and fostering a culture of continuous improvement. Qualifications We are seeking candidates who demonstrate a compelling blend of strategic thinking, practical execution, and a passion for technology. Education: completed university studies in Business Administration, Economics, Business Mathematics, or a comparable quantitative/analytical field Experience and Knowledge: several years of experience at a top-tier consultancy with proven pricing expertise; several years of experience in market strategy, sales development, business development, or innovation commercialization, ideally including external consulting; strong expertise in developing and executing go-to-market strategies, with proven success in pricing (e.g., in software, data and IoT solutions), sales, negotiation, channel and partnership management, key account management, and online sales; solid knowledge of pricing, product management, and marketing, combined with proficiency in sales & marketing methods and tools such as value-based pricing, war gaming, and the Van Westendorp Price Sensitivity Meter; you understand how go-to-market disciplines interact, have strong project management skills, and a track record of driving business growth and market success; you are experienced in applying cutting-edge GenAI tools and AI agents in your daily consulting work Personality and Working Practice: you combine analytical & creative problem solving: you define complex problems clearly, conduct high-quality analysis, develop logical, hypothesis- and evidence-based recommendations, and propose creative, practical, \"outside-the-box\" solutions; you build trust-based relationships, articulate complex ideas with clarity and persuasion; you listen actively; you demonstrate a competent appearance and presence suitable for executive presentations; you possess a strong drive for continuous improvement, a knowledge-sharing mindset, and an eagerness to create new solutions and methodologies Work Routine: willingness to work on-site at client locations when required Enthusiasm: a strong passion for the consulting field and a drive to stay at the forefront of Go-to-Market developments; you are committed to actively contributing to BMC/IN's development of Bosch Management Consulting and providing optimal support to Bosch Languages: fluent written & spoken English and excellent written & spoken German Join us to drive profitable innovation and accelerate your career within Bosch! In accordance with our regulations, the gross annual salary for this position is at least 121.000 EUR for a 40h week (for a full year of employment and fullfilment of the company´s eligibility requirements). The individual salary depends on your job-specific experience. In addition, you will receive a bonus based on the company's success, as well as employer benefits for the Bosch pension plan. We will be happy to discuss further details of our remuneration package, as well as (remuneration) development opportunities, with you during the application process. Additional Information We offer flexible working models: from various part-time options to mobile working and job sharing. Feel free to contact us. Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity. Need support during your application? Recruiting Team (Human Resources) +49 711 811 27525 Need further information about the job? Christina Gänzler (Functional Department) +49 711 811 6312 Work #LikeABosch starts here: Apply now! Still unsure which job really suits you? Then register for Bosch Insights.",1794523154000,"2026-11-12 23:43:28","2026-11-12T12:50:36.444Z","EUR",{"jsonldValid":17,"jsonld":27},{"id":136,"applyToken":137,"slug":138,"title":139,"companyname":140,"companylogo":141,"companyIndustry":142,"city":27,"country":27,"applicantCountries":143,"applicantStates":144,"remote":17,"employmentType":145,"department":146,"content_html":147,"content_text":148,"years":23,"createdAt":149,"updatedAtISO":150,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":31,"isPaid":17,"schema":151},"49a082036ee39a7ca0f3368b2e9a53183ee93234bbf5b473f70d8ff3de785973","e0342b76caca985b318e654ed870114dc1c4e6d73952e08938019edd92c71842","director-global-gtm-operations-operations-operations-toronto-at-ezra-9f0cf59818","Director, Global GTM Operations Opérations : Operations Toronto, ON Req ID: 6940","EZRA","https://cdn.jobboardwise.com/logo/helloezra.com","Professional Training and Coaching",[],[],[19],"Operations","\u003Ch3>Description\u003C/h3>\n            \u003Cp>\u003Cb>Job Role: \u003C/b>Director, Global Go-To-Market Operations\u003Cb>\u003C/b>\u003C/p>\u003Cp>\u003Cb>Location: \u003C/b>Toronto, Canada – Hybrid, 3 days per week\u003Cspan> \u003C/span>\u003C/p>\u003Cp>\u003Cb>Who we are:\u003C/b> \u003C/p>\u003Cp>We believe everyone can be better with a coach... and we won’t stop until we get there. \u003C/p>\u003Cp>Coaching changes people’s lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That’s why we’ve made it easy for more people – not just those at the top – to benefit from the world’s best coaches. This is true of our EZRA team. We believe a happy team is a productive one. We help our people grow, to care deeply about and be proud of what we do.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>The Role\u003C/b> \u003C/p>\u003Cp>Lead the operational infrastructure, processes, technology and governance that enable EZRA’s global go-to-market organization to scale. You’ll run GTM Operations across North America, EMEA and APAC, supporting the full revenue lifecycle across Sales, Marketing and Delivery.\u003C/p>\u003Cp>Acting as a strategic and operational partner to senior commercial leadership – including our Chief Sales Officer, Chief Delivery Officer, regional Marketing leaders and Finance – you’ll translate business priorities into scalable processes, systems and operating models. You’ll also own the evolution of our revenue technology ecosystem, from Salesforce and sales and marketing tech to AI-enabled GTM platforms and automation, and lead a team of Regional GTM Operations Managers.\u003C/p>\u003Cp>\u003Cb>What You'll Do \u003C/b>\u003C/p>\u003Cp>\u003Cb>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Lead global GTM Operations: \u003C/b>Manage and develop our Regional GTM Operations Managers, defining and continuously improving the operating model for Sales, Marketing and Delivery while keeping processes and governance consistent across regions.\u003C/li>\u003Cli>\u003Cb>Turn strategy into execution: \u003C/b>Translate commercial strategy into scalable processes, technology and execution plans, identifying gaps, inefficiencies and opportunities for automation or process redesign across the revenue lifecycle.\u003C/li>\u003Cli>\u003Cb>Own the revenue tech stack: \u003C/b>Set the strategy, governance and roadmap for our GTM technology ecosystem, leading Revenue Technology across administration, integrations, automation, architecture and platform optimization.\u003C/li>\u003Cli>\u003Cb>Lead Marketing & Website Operations: \u003C/b>Own the infrastructure behind demand generation, campaign execution, lead and lifecycle management, and attribution.\u003C/li>\u003Cli>\u003Cb>Manage budget and vendors: \u003C/b>Own the revenue technology and GTM Operations budget across Salesforce, sales and marketing technology, website infrastructure, consultants and agencies – leading vendor evaluations, business cases and renewals to reduce duplication and improve ROI.\u003C/li>\u003Cli>\u003Cb>Make AI practical: \u003C/b>Move AI and automation from experimentation into everyday business workflows, so sales teams spend more time selling and leaders have confidence in forecasting, pipeline and GTM data.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>About you\u003C/b> \u003C/p>\u003Cul>\u003Cli>5–7 years in Revenue Operations, GTM Operations, Sales Operations, Business Operations or a related function, including leading global or multi-region operations.\u003C/li>\u003Cli>Strong understanding of B2B Enterprise Sales processes and customer lifecycle motions, and experience managing or partnering closely with Marketing Operations.\u003C/li>\u003Cli>Deep experience with Salesforce (or equivalent) and modern GTM technology ecosystems.\u003C/li>\u003Cli>A track record of leading complex system implementations, integrations, process transformations and technology migrations.\u003C/li>\u003Cli>Demonstrated success operationalizing AI, automation and emerging technologies.\u003C/li>\u003Cli>Experience managing technology budgets, vendors, consultants and business cases.\u003C/li>\u003Cli>Comfortable moving between executive-level strategy and hands-on execution in a complex, matrixed organization with global and regional stakeholders.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Life at EZRA\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Your Own World-class coach\u003C/b> to help you grow personally and professionally.\u003C/li>\u003Cli>\u003Cb>Coaching for Friends and family\u003C/b> because coaching is a gift worth passing on. \u003C/li>\u003Cli>\u003Cb>Charity Days\u003C/b> to support the causes close to your heart - because doing good feels good.\u003C/li>\u003Cli>\u003Cb>Learning Budget\u003C/b> to fuel your curiosity. If it helps you grow, we’re in.\u003C/li>\u003Cli>\u003Cb>Weekly Wellbeing Hour\u003C/b> just for you. No meetings. No emails. Just space to breathe, reflect, or reset.\u003C/li>\u003Cli>\u003Cb>Regional benefits\u003C/b> flex to fit your location and lifestyle.\u003C/li>\u003Cli>\u003Cb>A welcoming place to do your best work. \u003C/b>Comfortable, collaborative and inclusive. \u003C/li>\u003C/ul>\u003Cp>#LI-Hybrid\u003Cbr>\u003Ci>We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves. \u003C/i>\u003C/p>\u003Cp>\u003Ci>We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more. \u003C/i>\u003C/p>\u003Cp>\u003Ci>In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.\u003C/i>\u003Ci> \u003C/i>\u003C/p>","Description Job Role: Director, Global Go-To-Market Operations Location: Toronto, Canada – Hybrid, 3 days per week Who we are: We believe everyone can be better with a coach... and we won’t stop until we get there. Coaching changes people’s lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That’s why we’ve made it easy for more people – not just those at the top – to benefit from the world’s best coaches. This is true of our EZRA team. We believe a happy team is a productive one. We help our people grow, to care deeply about and be proud of what we do. The Role Lead the operational infrastructure, processes, technology and governance that enable EZRA’s global go-to-market organization to scale. You’ll run GTM Operations across North America, EMEA and APAC, supporting the full revenue lifecycle across Sales, Marketing and Delivery. Acting as a strategic and operational partner to senior commercial leadership – including our Chief Sales Officer, Chief Delivery Officer, regional Marketing leaders and Finance – you’ll translate business priorities into scalable processes, systems and operating models. You’ll also own the evolution of our revenue technology ecosystem, from Salesforce and sales and marketing tech to AI-enabled GTM platforms and automation, and lead a team of Regional GTM Operations Managers. What You'll Do Lead global GTM Operations: Manage and develop our Regional GTM Operations Managers, defining and continuously improving the operating model for Sales, Marketing and Delivery while keeping processes and governance consistent across regions. Turn strategy into execution: Translate commercial strategy into scalable processes, technology and execution plans, identifying gaps, inefficiencies and opportunities for automation or process redesign across the revenue lifecycle. Own the revenue tech stack: Set the strategy, governance and roadmap for our GTM technology ecosystem, leading Revenue Technology across administration, integrations, automation, architecture and platform optimization. Lead Marketing & Website Operations: Own the infrastructure behind demand generation, campaign execution, lead and lifecycle management, and attribution. Manage budget and vendors: Own the revenue technology and GTM Operations budget across Salesforce, sales and marketing technology, website infrastructure, consultants and agencies – leading vendor evaluations, business cases and renewals to reduce duplication and improve ROI. Make AI practical: Move AI and automation from experimentation into everyday business workflows, so sales teams spend more time selling and leaders have confidence in forecasting, pipeline and GTM data. About you 5–7 years in Revenue Operations, GTM Operations, Sales Operations, Business Operations or a related function, including leading global or multi-region operations. Strong understanding of B2B Enterprise Sales processes and customer lifecycle motions, and experience managing or partnering closely with Marketing Operations. Deep experience with Salesforce (or equivalent) and modern GTM technology ecosystems. A track record of leading complex system implementations, integrations, process transformations and technology migrations. Demonstrated success operationalizing AI, automation and emerging technologies. Experience managing technology budgets, vendors, consultants and business cases. Comfortable moving between executive-level strategy and hands-on execution in a complex, matrixed organization with global and regional stakeholders. Life at EZRA Your Own World-class coach to help you grow personally and professionally. Coaching for Friends and family because coaching is a gift worth passing on. Charity Days to support the causes close to your heart - because doing good feels good. Learning Budget to fuel your curiosity. If it helps you grow, we’re in. Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset. Regional benefits flex to fit your location and lifestyle. A welcoming place to do your best work. Comfortable, collaborative and inclusive. #LI-Hybrid We’re an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves. We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more. In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.",1794511497000,"2026-11-12 20:27:41",{"jsonldValid":17,"jsonld":27},1794566470438]