[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"$fabPUhogxwj9oCX5wI4eVN2gQquDCX8x6VqjPDNi6smM":3,"$fD7nJuehWOoXgD1T9aapEqm03OyprxcmhC8zv9AP3wLs":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":26},"b122f65d139b60a1688b5938e0100aad603eaabf4c1c8d1df54c7dfc4c3ff963","product-marketing-manager-at-itsme-8552695bcf","Product Marketing Manager","itsme®","https://cdn.jobboardwise.com/logo/itsme-id.com","Log in securely, share your ID data or to sign documents by using your smartphone","Technology, Information and Internet","Brussels","Job",true,[16],"Full-time","Product","\u003Cp>itsme® has fundamentally \u003Cstrong>changed how people lead their digital lives in Belgium\u003C/strong>, but we are not stopping there! Do you want to be a \u003Cstrong>driving force\u003C/strong> to help expand on this success story as part of a \u003Cstrong>talented team\u003C/strong> that is making a \u003Cstrong>positive impact\u003C/strong> on society? Then keep on reading, you’ll probably like what you’ll see.\u003C/p>\u003Cp>We are itsme®, one of Europe’s \u003Cstrong>fastest-growing scale-ups\u003C/strong>, counting 150 team members and growing. Our mission: providing a state-of-the-art digital identity solution to all people, enabling them to interact securely in the digital space. Now, only five years after being founded, \u003Cstrong>close to 8 million citizens use the itsme® app\u003C/strong>, to \u003Cstrong>identify\u003C/strong> themselves and \u003Cstrong>sign documents\u003C/strong> online. Starting in Belgium, we successfully launched the itsme app in 17 European countries, with the ambition of becoming an \u003Cstrong>internationally leading player\u003C/strong>.\u003C/p>\u003Cp>We are looking for a dynamic and strategic Product Marketing Manager to lead and elevate our product marketing efforts for one of itsme's product lines . Based in Belgium, you will be embedded within our product organisation, working closely with product managers and product owners to deeply understand the technical depth behind our solutions, while partnering closely with itsme's central marketing team to ensure aligned positioning across the broader portfolio. This role will be crucial in driving go-to-market strategy, positioning, messaging, and commercial execution for your product line, and vital to its successful growth within itsme.\u003C/p>\u003Ch3>\u003Cstrong>What your job looks like\u003C/strong>\u003C/h3>\u003Cp>Go-to-market strategy\u003C/p>\u003Cp>•        Work hand-in-hand with product management, as an embedded member of the product organisation, to address market challenges, conduct win/loss analysis, and analyse the competitive landscape for your product line.\u003C/p>\u003Cp>•        Develop compelling sales tools, training materials, and customer-facing collateral for your product line.\u003C/p>\u003Cp>•        Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure cohesive strategies and execution, and align your product line's go-to-market approach with itsme's wider product strategy.\u003C/p>\u003Cp>Product positioning and messaging\u003C/p>\u003Cp>•        Craft clear and compelling product positioning and messaging for your product line that resonates with target audiences and drives market demand, even when the underlying technology is highly complex.\u003C/p>\u003Cp>•        Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps.\u003C/p>\u003Cp>•        Develop and maintain a deep understanding of customer needs, market trends, and the competitive landscape relevant to your product line to inform product messaging and positioning.\u003C/p>\u003Cp>•        Create and manage a consistent and effective product story across all marketing channels and touchpoints, in coordination with itsme's central marketing team.\u003C/p>\u003Cp>Demand generation and growth\u003C/p>\u003Cp>•        Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth for your product line.\u003C/p>\u003Cp>•        Track and analyse key performance metrics to measure the effectiveness of product marketing initiatives and optimise strategies for continuous improvement.\u003C/p>\u003Cp>•        Support regional marketing teams with tailored strategies and materials to drive local market success.\u003C/p>\u003Cp>Customer advocacy and engagement\u003C/p>\u003Cp>•        Work closely with sales and marketing team to gather insights, testimonials, and case studies that highlight the value and impact of your product line.\u003C/p>\u003Cp>•        Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy.\u003C/p>\u003Ch2>\u003C/h2>\n\u003Cp>• 5+ years' experience ]in product marketing or a related role, ideally in complex, technical B2B or enterprise environments; with a proven ability to understand, simplify, and communicate sophisticated technical concepts to diverse audiences.\u003C/p>\u003Cp>• Experience in highly regulated industries (fintech, financial services, cybersecurity, or critical digital infrastructure) is a strong plus.\u003C/p>\u003Cp>• Affinity with cybersecurity concepts (such as PKI, PQC), authentication, and regulatory frameworks relevant to digital trust (such as PSD2/PSD3, eIDAS, DORA, NIS2) is a plus. An affinity digital identity and SaaS more broadly is also welcome.\u003C/p>\u003Cp>• Experience in working with international teams with effective cross-cultural communications.\u003C/p>\u003Cp>• Fluent Dutch or French, with full proficiency in English.\u003C/p>\u003Cp>• Demonstrated experience in partnering with product management and design teams to develop and deliver effective sales engagement content and programs.\u003C/p>\u003Cp>• Ability to work independently, with strong decision-making and communication skills.\u003C/p>\u003Cp>• Demonstrated success in developing strong working relationships and influencing key stakeholders.\u003C/p>\u003Cp>• Strong analytical skills and ability to interpret data to drive decision-making.\u003C/p>\u003Cp>• Ability to thrive in a fast-paced, collaborative environment.\u003C/p>\u003Ch3>What we offer\u003C/h3>\u003Cp>•  Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity, in Belgium & beyond.\u003C/p>\u003Cp>•  A Belgium-based role within itsme's product organisation, working in close partnership with our central marketing team on a shared, connected product portfolio.\u003C/p>\u003Cp>•   International work environment: offices in Brussels and Amsterdam.\u003C/p>\u003Cp>An environment where we care a lot about our core values:\u003C/p>\u003Cp>•         Impact: Lead by example and create positive influence.\u003C/p>\u003Cp>•        Resourcefulness: Connect, mobilise, and collaborate across ecosystems.\u003C/p>\u003Cp>•        Curiosity: Explore, learn, and challenge the status quo.\u003C/p>\u003Cp>•        Scale: Build strong foundations for sustainable growth.\u003C/p>\u003Cp>•        Humble: Respect, listen, and embrace feedback for growth.\u003C/p>","itsme® has fundamentally changed how people lead their digital lives in Belgium , but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see. We are itsme®, one of Europe’s fastest-growing scale-ups , counting 150 team members and growing. Our mission: providing a state-of-the-art digital identity solution to all people, enabling them to interact securely in the digital space. Now, only five years after being founded, close to 8 million citizens use the itsme® app , to identify themselves and sign documents online. Starting in Belgium, we successfully launched the itsme app in 17 European countries, with the ambition of becoming an internationally leading player . We are looking for a dynamic and strategic Product Marketing Manager to lead and elevate our product marketing efforts for one of itsme's product lines . Based in Belgium, you will be embedded within our product organisation, working closely with product managers and product owners to deeply understand the technical depth behind our solutions, while partnering closely with itsme's central marketing team to ensure aligned positioning across the broader portfolio. This role will be crucial in driving go-to-market strategy, positioning, messaging, and commercial execution for your product line, and vital to its successful growth within itsme. What your job looks like Go-to-market strategy • Work hand-in-hand with product management, as an embedded member of the product organisation, to address market challenges, conduct win/loss analysis, and analyse the competitive landscape for your product line. • Develop compelling sales tools, training materials, and customer-facing collateral for your product line. • Work closely with cross-functional teams, including marketing, sales, and customer success, to ensure cohesive strategies and execution, and align your product line's go-to-market approach with itsme's wider product strategy. Product positioning and messaging • Craft clear and compelling product positioning and messaging for your product line that resonates with target audiences and drives market demand, even when the underlying technology is highly complex. • Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps. • Develop and maintain a deep understanding of customer needs, market trends, and the competitive landscape relevant to your product line to inform product messaging and positioning. • Create and manage a consistent and effective product story across all marketing channels and touchpoints, in coordination with itsme's central marketing team. Demand generation and growth • Partner with the demand generation team to develop and execute marketing campaigns that drive awareness, engagement, and pipeline growth for your product line. • Track and analyse key performance metrics to measure the effectiveness of product marketing initiatives and optimise strategies for continuous improvement. • Support regional marketing teams with tailored strategies and materials to drive local market success. Customer advocacy and engagement • Work closely with sales and marketing team to gather insights, testimonials, and case studies that highlight the value and impact of your product line. • Develop and execute customer engagement programs that enhance customer satisfaction, retention, and advocacy. • 5+ years' experience ]in product marketing or a related role, ideally in complex, technical B2B or enterprise environments; with a proven ability to understand, simplify, and communicate sophisticated technical concepts to diverse audiences. • Experience in highly regulated industries (fintech, financial services, cybersecurity, or critical digital infrastructure) is a strong plus. • Affinity with cybersecurity concepts (such as PKI, PQC), authentication, and regulatory frameworks relevant to digital trust (such as PSD2/PSD3, eIDAS, DORA, NIS2) is a plus. An affinity digital identity and SaaS more broadly is also welcome. • Experience in working with international teams with effective cross-cultural communications. • Fluent Dutch or French, with full proficiency in English. • Demonstrated experience in partnering with product management and design teams to develop and deliver effective sales engagement content and programs. • Ability to work independently, with strong decision-making and communication skills. • Demonstrated success in developing strong working relationships and influencing key stakeholders. • Strong analytical skills and ability to interpret data to drive decision-making. • Ability to thrive in a fast-paced, collaborative environment. What we offer • Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity, in Belgium & beyond. • A Belgium-based role within itsme's product organisation, working in close partnership with our central marketing team on a shared, connected product portfolio. • International work environment: offices in Brussels and Amsterdam. An environment where we care a lot about our core values: • Impact: Lead by example and create positive influence. • Resourcefulness: Connect, mobilise, and collaborate across ecosystems. • Curiosity: Explore, learn, and challenge the status quo. • Scale: Build strong foundations for sustainable growth. • Humble: Respect, listen, and embrace feedback for growth.",0,1789591158000,"2026-09-16 22:45:17","2026-09-16 12:24:22 UTC",false,"USD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,46,65,81,91,100],{"id":31,"slug":32,"title":33,"companyname":34,"companylogo":35,"companyIndustry":36,"city":37,"country":37,"remote":24,"employmentType":38,"department":39,"content_html":40,"content_text":41,"years":20,"createdAt":42,"updatedAtISO":43,"postedAtISO":44,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":45},"13c4e4e9706fae6a2d7af496cabfa834de45f35efc56ac50623459a525a5825d","gtm-go-to-market-manager-korea-at-blue-bottle-coffee-5bf1d01d6e","GTM(Go-To-Market) Manager - Korea","Blue Bottle Coffee","https://cdn.jobboardwise.com/logo/lever.co","Food and Beverage Services","Seoul",[16],"Other","\u003Cp>The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. \u003C/p>\n\u003Cp>This position is based in Seoul and reports to the Brand Director, Korea.\u003C/p>\u003Cbr>\u003Ch2>You will\u003C/h2>\n\n\u003Cli>\n\u003Cp>GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You are\u003C/h2>\n\n\u003Cli>\n\u003Cp>A proactive self-starter who turns ideas into action and takes ownership from strategy through execution.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You have\u003C/h2>\n\n\u003Cli>\n\u003Cp>Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical skills and comfort working with sales, marketing, and operational data.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Excellent written and verbal communication skills in Korean and English.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proficiency in Google Workspace (Docs, Sheets, Slides, etc.)\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Team management or mentoring experience is a plus.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cp>블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>개인정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 \u003C/p>\n\u003Cp>2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등)\u003C/p>\n\u003Cp>3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>민감정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단\u003C/p>\n\u003Cp>2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함)\u003C/p>\n\u003Cp>3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. \u003C/p>\n\u003Cp>다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>","The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. This position is based in Seoul and reports to the Brand Director, Korea. You will GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review. Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets. Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments. Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement. Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard You are A proactive self-starter who turns ideas into action and takes ownership from strategy through execution. A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel. A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication. Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance. Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality You have Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred. 8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle. Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization. Strong analytical skills and comfort working with sales, marketing, and operational data. Excellent written and verbal communication skills in Korean and English. Proficiency in Google Workspace (Docs, Sheets, Slides, etc.) Team management or mentoring experience is a plus. 블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다. 개인정보 수집 및 이용에 대한 동의 (필수) 1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등) 3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다. 민감정보 수집 및 이용에 대한 동의 (필수) 1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단 2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함) 3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. 다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.",1789615629000,"2026-09-17 05:28:45","2026-09-17T00:13:11.374Z",{"jsonldValid":24,"jsonld":27},{"id":47,"slug":48,"title":49,"companyname":50,"companylogo":51,"companyTagline":52,"companyIndustry":53,"city":54,"country":55,"remote":24,"employmentType":56,"department":57,"content_html":58,"content_text":59,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":62,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":63,"isPaid":24,"schema":64},"2e3cb7552abe4be1121f3b2ffe7d436565b9d270a09fe12d604b0d8206e67dec","business-development-representative-gtm-engineer-at-wolters-kluwer-04e0f2b775","Business Development Representative (GTM Engineer)","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","DEU - Berlin","Germany",[16],"Engineering","\u003Ch1>\u003Cb>Business Development Representative (GTM Engineer)\u003C/b>\u003C/h1>\u003Cp>\u003Cb>Libra by Wolters Kluwer — DACH Sales\u003C/b>\u003C/p>\u003Ch2>About the Role\u003C/h2>\u003Cp>As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder.\u003C/p>\u003Ch2>Responsibilities\u003C/h2>\u003Cp>\u003Cb>Pipeline Generation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Generate new leads through outbound prospecting, inbound follow-up, and market research.\u003C/li>\u003Cli>Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness).\u003C/li>\u003Cli>Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline.\u003C/li>\u003Cli>Schedule qualified meetings and demos for Account Executives.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>GTM Systems & Automation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools).\u003C/li>\u003Cli>Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality.\u003C/li>\u003Cli>Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems.\u003C/li>\u003Cli>Identify manual, repetitive steps in the lead-to-meeting process and automate them.\u003C/li>\u003Cli>Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion).\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Collaboration & Improvement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Collaborate with Marketing to align lead generation efforts with campaigns and messaging.\u003C/li>\u003Cli>Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe).\u003C/li>\u003Cli>Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data.\u003C/li>\u003Cli>Propose and implement process improvements that increase the sales team's overall efficiency.\u003C/li>\u003C/ul>\u003Ch2>Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>Prospecting:\u003C/b> Strong ability to identify and reach relevant decision-makers.\u003C/li>\u003Cli>\u003Cb>Qualification:\u003C/b> Skilled at assessing fit and prioritizing high-potential leads.\u003C/li>\u003Cli>\u003Cb>Automation & Tooling:\u003C/b> Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems.\u003C/li>\u003Cli>\u003Cb>CRM Proficiency:\u003C/b> Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries.\u003C/li>\u003Cli>\u003Cb>AI Fluency:\u003C/b> Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality.\u003C/li>\u003Cli>\u003Cb>Data Orientation:\u003C/b> Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data.\u003C/li>\u003Cli>\u003Cb>Communication:\u003C/b> Clear, confident written and verbal communication for cold outreach.\u003C/li>\u003Cli>\u003Cb>Process Improvement:\u003C/b> Proactively identifies inefficiencies and builds solutions rather than just flagging them.\u003C/li>\u003Cli>\u003Cb>Resilience:\u003C/b> Persistent and motivated in the face of rejection.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Working together​ \u003C/b>\u003Cbr>This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​\u003Cbr> \u003C/p>\u003Cp>\u003Cb>What we offer  \u003C/b>\u003Cbr>In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. \u003C/p>\u003Cp> \u003Cbr>\u003Cb>Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us.   \u003C/b>\u003C/p>\u003Cp>For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211.\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Business Development Representative (GTM Engineer) Libra by Wolters Kluwer — DACH Sales About the Role As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder. Responsibilities Pipeline Generation Generate new leads through outbound prospecting, inbound follow-up, and market research. Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness). Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline. Schedule qualified meetings and demos for Account Executives. GTM Systems & Automation Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools). Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality. Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems. Identify manual, repetitive steps in the lead-to-meeting process and automate them. Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion). Collaboration & Improvement Collaborate with Marketing to align lead generation efforts with campaigns and messaging. Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe). Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data. Propose and implement process improvements that increase the sales team's overall efficiency. Skills Prospecting: Strong ability to identify and reach relevant decision-makers. Qualification: Skilled at assessing fit and prioritizing high-potential leads. Automation & Tooling: Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems. CRM Proficiency: Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries. AI Fluency: Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality. Data Orientation: Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data. Communication: Clear, confident written and verbal communication for cold outreach. Process Improvement: Proactively identifies inefficiencies and builds solutions rather than just flagging them. Resilience: Persistent and motivated in the face of rejection. Working together​ This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​ What we offer In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us. For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1789611025000,"2026-09-17 04:11:18","Posted Today","EUR",{"jsonldValid":24,"jsonld":27},{"id":66,"slug":67,"title":68,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":73,"country":74,"remote":14,"employmentType":75,"department":17,"content_html":76,"content_text":77,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":78,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":79,"isPaid":24,"schema":80},"46e8e7a78704b0b509a0e958d8d6152db4408d0c25cfc395d5ed9a44fda3d41a","product-marketing-lead-billing-at-paddle-14c1f13dc9","Product Marketing Lead, Billing","Paddle","https://cdn.jobboardwise.com/logo/linktr.ee","We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere.","Software Development","UK","United Kingdom",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact. Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers. You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story for your product group. Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes. Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance. Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market. Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results. Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement. The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence. Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences. Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:54:28.528+00:00","GBP",{"jsonldValid":24,"jsonld":27},{"id":82,"slug":83,"title":68,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":84,"country":85,"remote":14,"employmentType":86,"department":17,"content_html":87,"content_text":77,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":88,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":89,"isPaid":24,"schema":90},"0b16e6705338affc22e22459ff848ec0563932efb96da4d04a83dcd9720bc05d","product-marketing-lead-billing-at-paddle-858f70b346","Toronto","Canada",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","2026-09-16T22:54:23.822+00:00","CAD",{"jsonldValid":24,"jsonld":27},{"id":92,"slug":93,"title":94,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":84,"country":85,"remote":14,"employmentType":95,"department":17,"content_html":96,"content_text":97,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":98,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":89,"isPaid":24,"schema":99},"bc83d408de64055e708727a862d5299454b859aaf256a75fbf41d0eff4e26739","product-marketing-lead-experience-at-paddle-3fdd96c317","Product Marketing Lead, Experience",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading multiple high-impact launches across channels showcasing measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and product context.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to simplify complexity without losing accuracy or credibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical and commercial audiences and influencing across functions without formal authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses. Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience. Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Experience leading multiple high-impact launches across channels showcasing measurable results. Strong customer discovery, segmentation, positioning, storytelling, and product context. The ability to simplify complexity without losing accuracy or credibility. Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:55:45.009+00:00",{"jsonldValid":24,"jsonld":27},{"id":101,"slug":102,"title":94,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":73,"country":74,"remote":14,"employmentType":103,"department":17,"content_html":104,"content_text":105,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":106,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":79,"isPaid":24,"schema":107},"0f72b2fba0e870a78e4f48c616e502f7c68c3722eb35701cdc03c2599e5c5c47","product-marketing-lead-experience-at-paddle-fed76fef5d",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.\u003C/p>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading multiple high-impact launches across channels showcasing measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and product context.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to simplify complexity without losing accuracy or credibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical and commercial audiences and influencing across functions without formal authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>What good looks like\u003C/strong>\u003C/p>\u003Cp>Within your first year, the Experience team has a sharper product story, a repeatable approach to launches, stronger enablement, and a clear view of what is driving customer adoption and commercial impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses. Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience. Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Experience leading multiple high-impact launches across channels showcasing measurable results. Strong customer discovery, segmentation, positioning, storytelling, and product context. The ability to simplify complexity without losing accuracy or credibility. Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Experience team has a sharper product story, a repeatable approach to launches, stronger enablement, and a clear view of what is driving customer adoption and commercial impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:55:48.498+00:00",{"jsonldValid":24,"jsonld":27},1789638048693]