[{"data":1,"prerenderedAt":115},["ShallowReactive",2],{"$fDu3s6HURjIJjoImfXPrRy8rECXcWd2PjudX-cRMpvI4":3,"$fbPTUkPzC-josiqdmAXmRHS3KT44mxqMPSnCcSJ0AWU0":30},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":14,"salaryMin":24,"salaryMax":25,"currency":26,"isPaid":27,"schema":28},"6e79480e5cef49d70fcf1ea0c9b2fe9720ead899f6fa6c2369199a3d6c1e0806","product-marketing-manager-at-lastpass-08a60fd1fd","Product Marketing Manager","LastPass","https://cdn.jobboardwise.com/logo/lastpass.com","LastPass manages your passwords and online life, so you don’t have to.","Software Development","Remote - US","- Us",true,[16],"Full-time","Product","\u003Cp>\u003Cstrong>About LastPass\u003C/strong>\u003Cbr>LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\u003C/p>\n\u003Cp>\u003Cstrong>Curious about our products? Visit our website and try it free! \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>LastPass is looking for a Product Marketing Manager: \u003C/strong>\u003C/p>\n\u003Cp>In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.\u003C/p>\n\u003Cp>\u003Cstrong>About the team:\u003C/strong>\u003C/p>\n\u003Cp>The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.\u003C/p>\n\u003Cp>\u003Cstrong>If you are passionate about complex problem solving and motivated by scale, then this is the role for you!\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Who will you work with?\u003C/strong>\u003C/p>\n\u003Cp>You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.\u003C/p>\n\u003Cp>\u003Cstrong>What are some of the exciting challenges you will be working on?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels\u003C/li>\n\u003Cli>Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact\u003C/li>\n\u003Cli>Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals\u003C/li>\n\u003Cli>\u003Cspan>Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority\u003C/span>\u003C/li>\n\u003Cli>Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization\u003C/li>\n\u003Cli>Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What does it take to work at LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products\u003C/li>\n\u003Cli>Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers\u003C/li>\n\u003Cli>Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness\u003C/li>\n\u003Cli>Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority\u003C/li>\n\u003Cli>Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>It's great, but not required\u003C/strong>\u003Cstrong>: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role\u003C/li>\n\u003Cli>Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance\u003C/li>\n\u003C/ul>\u003Cp>Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.\u003C/p>\u003Cp>US Pay Range\u003C/p>\u003Cp>$131,200—$150,000 USD\u003C/p>\u003Cp>\u003Cstrong>Why LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>The leader in secure access\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>High-growth, collaborative environment with inclusive teams\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Remote-first culture\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Competitive compensation\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Paid Time Off policies\u003C/strong>, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\u003C/li>\n\u003Cli>\u003Cstrong>Parental leave\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Comprehensive health coverage\u003C/strong>, including dependents\u003C/li>\n\u003Cli>\u003Cstrong>Home office setup support\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>LastPass Families free account\u003C/strong> for up to 5 members\u003C/li>\n\u003Cli>\u003Cstrong>Continuous learning and development opportunities\u003C/strong>, including an annual learning stipend to invest in your growth\u003C/li>\n\u003Cli>\u003Cstrong>Peer-to-peer recognition\u003C/strong> through Motivosity\u003C/li>\n\u003Cli>\u003Cstrong>Employee Assistance Program\u003C/strong> for well-being support\u003C/li>\n\u003Cli>\u003Cstrong>Remote work stipend\u003C/strong> to support your home office needs\u003C/li>\n\u003Cli>\u003Cstrong>Short-Term or Remote-Centric Work Arrangements\u003C/strong> for added flexibility\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\u003C/p>\n\u003Cp>For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice. \u003C/p>","About LastPass LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve. Curious about our products? Visit our website and try it free! We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us! LastPass is looking for a Product Marketing Manager: In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio. About the team: The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer. If you are passionate about complex problem solving and motivated by scale, then this is the role for you! Who will you work with? You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment. What are some of the exciting challenges you will be working on? Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth What does it take to work at LastPass? Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines It's great, but not required : Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. US Pay Range $131,200—$150,000 USD Why LastPass? The leader in secure access High-growth, collaborative environment with inclusive teams Remote-first culture Competitive compensation Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days Parental leave Comprehensive health coverage , including dependents Home office setup support LastPass Families free account for up to 5 members Continuous learning and development opportunities , including an annual learning stipend to invest in your growth Peer-to-peer recognition through Motivosity Employee Assistance Program for well-being support Remote work stipend to support your home office needs Short-Term or Remote-Centric Work Arrangements for added flexibility Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together! We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world. For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.",0,1789611016000,"2026-09-17 04:11:17","2026-09-16T12:07:29-04:00",131200,150000,"USD",false,{"jsonldValid":27,"jsonld":29},"",{"jobs":31},[32,48,64,83,98,106],{"id":33,"slug":34,"title":35,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":36,"country":37,"remote":14,"employmentType":38,"department":39,"content_html":40,"content_text":41,"years":20,"createdAt":42,"updatedAtISO":43,"postedAtISO":44,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":27,"schema":46},"68e9f68a9fa118ac4e292cb1d63c90555e2007744c5ff1cf721dbd8e276c039d","senior-growth-product-marketing-manager-at-lastpass-33c75fc17d","Senior Growth Product Marketing Manager","Remote - Canada","Canada",[16],"Marketing","\u003Cp>\u003Cstrong>About LastPass\u003C/strong>\u003Cbr>LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\u003C/p>\n\u003Cp>\u003Cstrong>Curious about our products? Visit our website and try it free! \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>LastPass is looking for a \u003C/strong>\u003Cstrong>Senior Growth Product Marketing Manager\u003C/strong>\u003Cstrong>: \u003C/strong>\u003C/p>\n\u003Cp>In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\u003C/p>\n\u003Cp>\u003Cstrong>About the team:\u003C/strong>\u003C/p>\n\u003Cp>The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\u003C/p>\n\u003Cp>\u003Cstrong>If you are passionate about complex problem solving and motivated by scale, then this is the role for you!\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Who will you work with?\u003C/strong>\u003C/p>\n\u003Cp>You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\u003C/p>\n\u003Cp>\u003Cstrong>What are some of the exciting challenges you will be working on?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\u003C/li>\n\u003Cli>Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\u003C/li>\n\u003Cli>Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\u003C/li>\n\u003Cli>Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\u003C/li>\n\u003Cli>Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What does it take to work at LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\u003C/li>\n\u003Cli>Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\u003C/li>\n\u003Cli>Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\u003C/li>\n\u003Cli>Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\u003C/li>\n\u003Cli>Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\u003C/li>\n\u003Cli>Strong problem-solving skills and a self-starter mindset\u003C/li>\n\u003Cli>Fluency with AI tools to support growth marketing, experimentation, and data analysis\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Why LastPass?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>The leader in secure access\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>High-growth, collaborative environment with inclusive teams\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Remote-first culture\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Competitive compensation\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Paid Time Off policies\u003C/strong>, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\u003C/li>\n\u003Cli>\u003Cstrong>Parental leave\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>Comprehensive health coverage\u003C/strong>, including dependents\u003C/li>\n\u003Cli>\u003Cstrong>Home office setup support\u003C/strong>\u003C/li>\n\u003Cli>\u003Cstrong>LastPass Families free account\u003C/strong> for up to 5 members\u003C/li>\n\u003Cli>\u003Cstrong>Continuous learning and development opportunities\u003C/strong>, including an annual learning stipend to invest in your growth\u003C/li>\n\u003Cli>\u003Cstrong>Peer-to-peer recognition\u003C/strong> through Motivosity\u003C/li>\n\u003Cli>\u003Cstrong>Employee Assistance Program\u003C/strong> for well-being support\u003C/li>\n\u003Cli>\u003Cstrong>Remote work stipend\u003C/strong> to support your home office needs\u003C/li>\n\u003Cli>\u003Cstrong>Short-Term or Remote-Centric Work Arrangements\u003C/strong> for added flexibility\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>\u003Cem>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\u003C/em>\u003C/strong>\u003C/p>\n\u003Cp>We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\u003C/p>\n\u003Cp>For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice. \u003C/p>","About LastPassLastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\nCurious about our products? Visit our website and try it free! \nWe welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!LastPass is looking for a Senior Growth Product Marketing Manager: \nIn this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\nAbout the team:\nThe Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\nIf you are passionate about complex problem solving and motivated by scale, then this is the role for you!\nWho will you work with?\nYou will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\nWhat are some of the exciting challenges you will be working on?\n\nOwn the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\nDesign, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\nUse tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\nWork closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\nBring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\n\nWhat does it take to work at LastPass?\n\nProven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\nProven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\nHands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\nStrong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\nExcellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\nStrong problem-solving skills and a self-starter mindset\nFluency with AI tools to support growth marketing, experimentation, and data analysis\nWhy LastPass?\n\nThe leader in secure access\nHigh-growth, collaborative environment with inclusive teams\nRemote-first culture\nCompetitive compensation\nFlexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\nParental leave\nComprehensive health coverage, including dependents\nHome office setup support\nLastPass Families free account for up to 5 members\nContinuous learning and development opportunities, including an annual learning stipend to invest in your growth\nPeer-to-peer recognition through Motivosity\nEmployee Assistance Program for well-being support\nRemote work stipend to support your home office needs\nShort-Term or Remote-Centric Work Arrangements for added flexibility\n\nUnlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\nWe’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\nFor more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.",1784654966000,"2026-09-08 08:06:14","2026-07-15T17:51:06.000Z","CAD",{"jsonldValid":14,"jsonld":47},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Senior Growth Product Marketing Manager\",\"description\":\"\u003Cp>\u003Cstrong>About LastPass\u003C/strong>\u003Cbr>LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.\u003C/p>\\n\u003Cp>\u003Cstrong>Curious about our products? Visit our website and try it free! \u003C/strong>\u003C/p>\\n\u003Cp>\u003Cstrong>We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>LastPass is looking for a \u003C/strong>\u003Cstrong>Senior Growth Product Marketing Manager\u003C/strong>\u003Cstrong>: \u003C/strong>\u003C/p>\\n\u003Cp>In this role, you will lead experimentation and conversion strategies for our Teams and Business trial users. You will own the strategy and execution of trial conversion experiments, test bold ideas, analyze performance, and collaborate cross-functionally to optimize the user journey and unlock growth opportunities.\u003C/p>\\n\u003Cp>\u003Cstrong>About the team:\u003C/strong>\u003C/p>\\n\u003Cp>The Growth Product Marketing team is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys.\u003C/p>\\n\u003Cp>\u003Cstrong>If you are passionate about complex problem solving and motivated by scale, then this is the role for you!\u003C/strong>\u003C/p>\\n\u003Cp>\u003Cstrong>Who will you work with?\u003C/strong>\u003C/p>\\n\u003Cp>You will report to the Director of Growth Product Marketing, collaborating closely with the Growth & Digital Acquisition Marketing team as well as Product, UX, Data, and Customer Experience teams. You will regularly work with other team members across the organization to drive key initiatives and deliver results.\u003C/p>\\n\u003Cp>\u003Cstrong>What are some of the exciting challenges you will be working on?\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns\u003C/li>\\n\u003Cli>Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience\u003C/li>\\n\u003Cli>Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions\u003C/li>\\n\u003Cli>Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience\u003C/li>\\n\u003Cli>Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>What does it take to work at LastPass?\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment\u003C/li>\\n\u003Cli>Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies\u003C/li>\\n\u003Cli>Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI\u003C/li>\\n\u003Cli>Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data\u003C/li>\\n\u003Cli>Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams\u003C/li>\\n\u003Cli>Strong problem-solving skills and a self-starter mindset\u003C/li>\\n\u003Cli>Fluency with AI tools to support growth marketing, experimentation, and data analysis\u003C/li>\\n\u003C/ul>\u003Cp>\u003Cstrong>Why LastPass?\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>\u003Cstrong>The leader in secure access\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>High-growth, collaborative environment with inclusive teams\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>Remote-first culture\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>Competitive compensation\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>Flexible Paid Time Off policies\u003C/strong>, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days\u003C/li>\\n\u003Cli>\u003Cstrong>Parental leave\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>Comprehensive health coverage\u003C/strong>, including dependents\u003C/li>\\n\u003Cli>\u003Cstrong>Home office setup support\u003C/strong>\u003C/li>\\n\u003Cli>\u003Cstrong>LastPass Families free account\u003C/strong> for up to 5 members\u003C/li>\\n\u003Cli>\u003Cstrong>Continuous learning and development opportunities\u003C/strong>, including an annual learning stipend to invest in your growth\u003C/li>\\n\u003Cli>\u003Cstrong>Peer-to-peer recognition\u003C/strong> through Motivosity\u003C/li>\\n\u003Cli>\u003Cstrong>Employee Assistance Program\u003C/strong> for well-being support\u003C/li>\\n\u003Cli>\u003Cstrong>Remote work stipend\u003C/strong> to support your home office needs\u003C/li>\\n\u003Cli>\u003Cstrong>Short-Term or Remote-Centric Work Arrangements\u003C/strong> for added flexibility\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>\u003Cem>Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!\u003C/em>\u003C/strong>\u003C/p>\\n\u003Cp>We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.\u003C/p>\\n\u003Cp>For all US based jobs please review our Applicant Privacy Notice\u003C/p>\\n\u003Cp>For all EU based jobs please review our Candidate Privacy Notice \u003C/p>\\n\u003Cp>Please review our CCPA Notice\u003Cbr>\u003Cbr>\u003C/p>\",\"datePosted\":\"2026-07-15T17:51:06.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"LastPass\",\"sameAs\":\"https://www.lastpass.com/\",\"logo\":\"https://logo.clearbit.com/lastpass.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"LastPass\",\"value\":\"68e9f68a9fa118ac4e292cb1d63c90555e2007744c5ff1cf721dbd8e276c039d\"},\"employmentType\":\"FULL_TIME\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"Canada\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"CA\"}}}",{"id":49,"slug":50,"title":51,"companyname":52,"companylogo":53,"companyIndustry":54,"city":55,"country":55,"remote":27,"employmentType":56,"department":57,"content_html":58,"content_text":59,"years":20,"createdAt":60,"updatedAtISO":61,"postedAtISO":62,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":26,"isPaid":27,"schema":63},"13c4e4e9706fae6a2d7af496cabfa834de45f35efc56ac50623459a525a5825d","gtm-go-to-market-manager-korea-at-blue-bottle-coffee-5bf1d01d6e","GTM(Go-To-Market) Manager - Korea","Blue Bottle Coffee","https://cdn.jobboardwise.com/logo/lever.co","Food and Beverage Services","Seoul",[16],"Other","\u003Cp>The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. \u003C/p>\n\u003Cp>This position is based in Seoul and reports to the Brand Director, Korea.\u003C/p>\u003Cbr>\u003Ch2>You will\u003C/h2>\n\n\u003Cli>\n\u003Cp>GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You are\u003C/h2>\n\n\u003Cli>\n\u003Cp>A proactive self-starter who turns ideas into action and takes ownership from strategy through execution.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You have\u003C/h2>\n\n\u003Cli>\n\u003Cp>Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical skills and comfort working with sales, marketing, and operational data.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Excellent written and verbal communication skills in Korean and English.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proficiency in Google Workspace (Docs, Sheets, Slides, etc.)\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Team management or mentoring experience is a plus.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cp>블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>개인정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 \u003C/p>\n\u003Cp>2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등)\u003C/p>\n\u003Cp>3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>민감정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단\u003C/p>\n\u003Cp>2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함)\u003C/p>\n\u003Cp>3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. \u003C/p>\n\u003Cp>다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>","The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. This position is based in Seoul and reports to the Brand Director, Korea. You will GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review. Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets. Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments. Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement. Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard You are A proactive self-starter who turns ideas into action and takes ownership from strategy through execution. A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel. A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication. Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance. Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality You have Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred. 8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle. Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization. Strong analytical skills and comfort working with sales, marketing, and operational data. Excellent written and verbal communication skills in Korean and English. Proficiency in Google Workspace (Docs, Sheets, Slides, etc.) Team management or mentoring experience is a plus. 블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다. 개인정보 수집 및 이용에 대한 동의 (필수) 1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등) 3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다. 민감정보 수집 및 이용에 대한 동의 (필수) 1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단 2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함) 3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. 다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.",1789615629000,"2026-09-17 05:28:45","2026-09-17T00:13:11.374Z",{"jsonldValid":27,"jsonld":29},{"id":65,"slug":66,"title":67,"companyname":68,"companylogo":69,"companyTagline":70,"companyIndustry":71,"city":72,"country":73,"remote":27,"employmentType":74,"department":75,"content_html":76,"content_text":77,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":80,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":81,"isPaid":27,"schema":82},"2e3cb7552abe4be1121f3b2ffe7d436565b9d270a09fe12d604b0d8206e67dec","business-development-representative-gtm-engineer-at-wolters-kluwer-04e0f2b775","Business Development Representative (GTM Engineer)","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","DEU - Berlin","Germany",[16],"Engineering","\u003Ch1>\u003Cb>Business Development Representative (GTM Engineer)\u003C/b>\u003C/h1>\u003Cp>\u003Cb>Libra by Wolters Kluwer — DACH Sales\u003C/b>\u003C/p>\u003Ch2>About the Role\u003C/h2>\u003Cp>As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder.\u003C/p>\u003Ch2>Responsibilities\u003C/h2>\u003Cp>\u003Cb>Pipeline Generation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Generate new leads through outbound prospecting, inbound follow-up, and market research.\u003C/li>\u003Cli>Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness).\u003C/li>\u003Cli>Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline.\u003C/li>\u003Cli>Schedule qualified meetings and demos for Account Executives.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>GTM Systems & Automation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools).\u003C/li>\u003Cli>Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality.\u003C/li>\u003Cli>Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems.\u003C/li>\u003Cli>Identify manual, repetitive steps in the lead-to-meeting process and automate them.\u003C/li>\u003Cli>Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion).\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Collaboration & Improvement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Collaborate with Marketing to align lead generation efforts with campaigns and messaging.\u003C/li>\u003Cli>Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe).\u003C/li>\u003Cli>Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data.\u003C/li>\u003Cli>Propose and implement process improvements that increase the sales team's overall efficiency.\u003C/li>\u003C/ul>\u003Ch2>Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>Prospecting:\u003C/b> Strong ability to identify and reach relevant decision-makers.\u003C/li>\u003Cli>\u003Cb>Qualification:\u003C/b> Skilled at assessing fit and prioritizing high-potential leads.\u003C/li>\u003Cli>\u003Cb>Automation & Tooling:\u003C/b> Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems.\u003C/li>\u003Cli>\u003Cb>CRM Proficiency:\u003C/b> Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries.\u003C/li>\u003Cli>\u003Cb>AI Fluency:\u003C/b> Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality.\u003C/li>\u003Cli>\u003Cb>Data Orientation:\u003C/b> Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data.\u003C/li>\u003Cli>\u003Cb>Communication:\u003C/b> Clear, confident written and verbal communication for cold outreach.\u003C/li>\u003Cli>\u003Cb>Process Improvement:\u003C/b> Proactively identifies inefficiencies and builds solutions rather than just flagging them.\u003C/li>\u003Cli>\u003Cb>Resilience:\u003C/b> Persistent and motivated in the face of rejection.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Working together​ \u003C/b>\u003Cbr>This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​\u003Cbr> \u003C/p>\u003Cp>\u003Cb>What we offer  \u003C/b>\u003Cbr>In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. \u003C/p>\u003Cp> \u003Cbr>\u003Cb>Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us.   \u003C/b>\u003C/p>\u003Cp>For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211.\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Business Development Representative (GTM Engineer) Libra by Wolters Kluwer — DACH Sales About the Role As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder. Responsibilities Pipeline Generation Generate new leads through outbound prospecting, inbound follow-up, and market research. Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness). Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline. Schedule qualified meetings and demos for Account Executives. GTM Systems & Automation Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools). Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality. Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems. Identify manual, repetitive steps in the lead-to-meeting process and automate them. Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion). Collaboration & Improvement Collaborate with Marketing to align lead generation efforts with campaigns and messaging. Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe). Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data. Propose and implement process improvements that increase the sales team's overall efficiency. Skills Prospecting: Strong ability to identify and reach relevant decision-makers. Qualification: Skilled at assessing fit and prioritizing high-potential leads. Automation & Tooling: Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems. CRM Proficiency: Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries. AI Fluency: Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality. Data Orientation: Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data. Communication: Clear, confident written and verbal communication for cold outreach. Process Improvement: Proactively identifies inefficiencies and builds solutions rather than just flagging them. Resilience: Persistent and motivated in the face of rejection. Working together​ This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​ What we offer In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us. For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1789611025000,"2026-09-17 04:11:18","Posted Today","EUR",{"jsonldValid":27,"jsonld":29},{"id":84,"slug":85,"title":86,"companyname":87,"companylogo":88,"companyTagline":89,"companyIndustry":11,"city":90,"country":91,"remote":14,"employmentType":92,"department":17,"content_html":93,"content_text":94,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":95,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":96,"isPaid":27,"schema":97},"46e8e7a78704b0b509a0e958d8d6152db4408d0c25cfc395d5ed9a44fda3d41a","product-marketing-lead-billing-at-paddle-14c1f13dc9","Product Marketing Lead, Billing","Paddle","https://cdn.jobboardwise.com/logo/linktr.ee","We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere.","UK","United Kingdom",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact. Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers. You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story for your product group. Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes. Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance. Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market. Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results. Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement. The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence. Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences. Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:54:28.528+00:00","GBP",{"jsonldValid":27,"jsonld":29},{"id":99,"slug":100,"title":86,"companyname":87,"companylogo":88,"companyTagline":89,"companyIndustry":11,"city":101,"country":37,"remote":14,"employmentType":102,"department":17,"content_html":103,"content_text":94,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":104,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":27,"schema":105},"0b16e6705338affc22e22459ff848ec0563932efb96da4d04a83dcd9720bc05d","product-marketing-lead-billing-at-paddle-858f70b346","Toronto",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","2026-09-16T22:54:23.822+00:00",{"jsonldValid":27,"jsonld":29},{"id":107,"slug":108,"title":109,"companyname":87,"companylogo":88,"companyTagline":89,"companyIndustry":11,"city":101,"country":37,"remote":14,"employmentType":110,"department":17,"content_html":111,"content_text":112,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":113,"hasSalary":27,"salaryMin":20,"salaryMax":20,"currency":45,"isPaid":27,"schema":114},"bc83d408de64055e708727a862d5299454b859aaf256a75fbf41d0eff4e26739","product-marketing-lead-experience-at-paddle-3fdd96c317","Product Marketing Lead, Experience",[16],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading multiple high-impact launches across channels showcasing measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and product context.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to simplify complexity without losing accuracy or credibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical and commercial audiences and influencing across functions without formal authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses. Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience. Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Experience leading multiple high-impact launches across channels showcasing measurable results. Strong customer discovery, segmentation, positioning, storytelling, and product context. The ability to simplify complexity without losing accuracy or credibility. Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:55:45.009+00:00",{"jsonldValid":27,"jsonld":29},1789638048328]