[{"data":1,"prerenderedAt":124},["ShallowReactive",2],{"$f64V8jK6Saqc_mRYAPeftiwhP_JBxuGbo--Na2BcTsUY":3,"$fOW2aokLQzfwA0xWVJL0UQwzOgAFtRSWm7nlGkgpJd3w":28},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":12,"country":12,"applicantCountries":13,"applicantStates":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":26,"isPaid":15,"schema":27},"0c3b5c825179ed09da8fed0aefcc5db3cd44f190ef3744e9834a9c1e340bdd59","31e964ed82dd92a308d8cb5d5b1d59c7c05f310c634dea251bf8d3cd043c5ff0","product-marketing-manager-at-telematel-0a6e18028c","Product Marketing Manager","Telematel","https://cdn.jobboardwise.com/logo/telematel.com","Software Development","United Kingdom",[],[],false,[17],"Full-time","Product","\u003Cp>We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region.\u003C/p>\u003Cp>You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. \u003C/p>\u003Cp>This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role.\u003C/p>\u003Cp>\u003Cstrong>ABOUT OASES: \u003C/strong>\u003C/p>\u003Cp>Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance. \u003C/p>\u003Cp>As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group. \u003Cbr> \u003Cbr> \u003Cstrong>ABOUT TAG SOFTWARE GROUP:\u003C/strong>\u003C/p>\u003Cp>TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers.\u003C/p>\u003Cp>Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.\u003C/p>\u003Cp>Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level.\u003Cbr> \u003C/p>\u003Cp>\u003Cstrong>KEY RESPONSIBILITIES:\u003C/strong>\u003C/p>\u003Cp>• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.   \u003C/p>\u003Cp>• Define product positioning, messaging, and competitive differentiation against named category competitors.   \u003C/p>\u003Cp>• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.   \u003C/p>\u003Cp>• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.  \u003C/p>\u003Cp>• Run structured competitive and market analysis and turn it into positioning and enablement decisions.  \u003C/p>\u003Cp>• Collaborate with Growth Marketing to align campaigns with product objectives.  \u003C/p>\u003Cp>• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).   \u003C/p>\u003Cp>• Measure launch success through adoption, leads, and market feedback.\u003C/p>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>• 5+ years in B2B SaaS product marketing or sales enablement.   \u003C/p>\u003Cp>• Demonstrable track record marketing technically complex or specialist software to expert buyers.   \u003C/p>\u003Cp>• Strong understanding of go-to-market planning and sales enablement.  \u003C/p>\u003Cp>• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use.   \u003C/p>\u003Cp>• Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred.   \u003C/p>\u003Cp>• Track record influencing product roadmap and sales strategy, not just producing collateral.  \u003C/p>\u003Cp>\u003Cu>Preferred Qualifications\u003C/u>\u003C/p>\u003Cp>• Experience/knowledge of the aviation industry or other technical and regulated sectors.\u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>\u003Cstrong>WHY JOIN US:\u003C/strong>\u003C/p>\u003Cp>• Join a global aviation software group with a collaborative and innovative culture.  \u003C/p>\u003Cp>• Work fully remotely within the UK with a supportive international team.  \u003C/p>\u003Cp>• Opportunities for career growth in a fast-scaling environment.  \u003C/p>\u003Cp>• Exposure to modern marketing technologies and high-impact projects.  \u003C/p>\u003Cp>#Commsoft\u003C/p>","We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region. You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role. ABOUT OASES: Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance. As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group. ABOUT TAG SOFTWARE GROUP: TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers. Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level. KEY RESPONSIBILITIES: • Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking. • Define product positioning, messaging, and competitive differentiation against named category competitors. • Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers. • Partner with Product and Sales teams to align feedback, market trends, and product roadmap. • Run structured competitive and market analysis and turn it into positioning and enablement decisions. • Collaborate with Growth Marketing to align campaigns with product objectives. • Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation). • Measure launch success through adoption, leads, and market feedback. Requirements • 5+ years in B2B SaaS product marketing or sales enablement. • Demonstrable track record marketing technically complex or specialist software to expert buyers. • Strong understanding of go-to-market planning and sales enablement. • Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use. • Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred. • Track record influencing product roadmap and sales strategy, not just producing collateral. Preferred Qualifications • Experience/knowledge of the aviation industry or other technical and regulated sectors. Benefits WHY JOIN US: • Join a global aviation software group with a collaborative and innovative culture. • Work fully remotely within the UK with a supportive international team. • Opportunities for career growth in a fast-scaling environment. • Exposure to modern marketing technologies and high-impact projects. #Commsoft",0,1788888674000,"2026-09-09 22:47:10","",true,"GBP",{"jsonldValid":15,"jsonld":24},{"jobs":29},[30,47,63,76,87,105],{"id":31,"applyToken":32,"slug":33,"title":34,"companyname":9,"companylogo":10,"companyIndustry":11,"city":35,"country":36,"applicantCountries":37,"applicantStates":38,"remote":15,"employmentType":39,"department":40,"content_html":41,"content_text":42,"years":21,"createdAt":43,"updatedAtISO":44,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":45,"isPaid":15,"schema":46},"07e6ef63768745df1f2c2a0270baa57a66ad7d4687db04c6a242ece104ff8a87","54b084b5dc3ed3eaa6c57ae59e3abafb4459c9978b77fe5facdc9ee96fcb5b9e","gtm-engineer-growth-and-sales-development-aasi-at-telematel-da669b4fa2","GTM Engineer - Growth & Sales Development - AASI","Beirut","Lebanon",[],[],[17],"Marketing","\u003Cp>Aspire Software is looking for a GTM Engineer - Growth & Sales Development to join our team in Lebanon.\u003C/p>\u003Cp>\u003Cstrong>Here is a little window into our company:\u003C/strong> Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.\u003C/p>\u003Cp> \u003Cstrong>Why this role matters\u003C/strong>\u003C/p>\u003Cp>We are looking for a highly analytical, results-driven Go-to-Market (GTM) Engineer who combines the execution skills of a Sales Development Representative (SDR) with the analytical mindset of a growth engineer.\u003C/p>\u003Cp>This is a hybrid role combining outbound sales, growth experimentation, automation, and performance analytics.\u003C/p>\u003Cp>The ideal candidate is comfortable making cold calls, engaging with prospective customers, analyzing sales data, and continuously experimenting to improve conversion rates.\u003C/p>\u003Cp>Key Responsibilities\u003C/p>\u003Cp>1. Outbound Sales Execution\u003C/p>\u003Cul>\u003Cli>Conduct cold calls to restaurant owners, managers, and decision-makers to generate qualified opportunities.\u003C/li>\u003Cli>Execute personalized outbound email campaigns and follow-up sequences.\u003C/li>\u003Cli>Book product demonstrations and meetings for the sales team.\u003C/li>\u003Cli>Identify potential customers through prospecting, research, and lead generation.\u003C/li>\u003Cli>Maintain accurate records of prospect interactions and outcomes in the CRM.\u003C/li>\u003Cli>Test new prospecting approaches while consistently meeting weekly outreach targets.\u003C/li>\u003C/ul>\u003Cp>2. Sales Performance Tracking & Analytics\u003C/p>\u003Cul>\u003Cli>Track and analyze the performance of outbound calls and email campaigns across both personal activities and the broader sales team.\u003C/li>\u003Cli>Monitor key performance indicators, including:\u003C/li>\u003Cli>Cold calls completed and decision-maker connection rates.\u003C/li>\u003Cli>Conversion rates from calls to booked demonstrations.\u003C/li>\u003Cli>Email open rates, reply rates, and positive response rates.\u003C/li>\u003Cli>Email-to-meeting conversion rates.\u003C/li>\u003Cli>Demonstration attendance and qualification rates.\u003C/li>\u003Cli>Lead-to-customer conversion rates.\u003C/li>\u003Cli>Build performance dashboards and reporting tools to identify trends, bottlenecks, and improvement opportunities.\u003C/li>\u003Cli>Compare individual and team performance to identify successful techniques and best practices.\u003C/li>\u003C/ul>\u003Cp>3. Continuous Experimentation & A/B Testing\u003C/p>\u003Cul>\u003Cli>Design and conduct structured A/B tests to improve outbound sales performance.\u003C/li>\u003Cli>Test different cold-call opening statements, pitches, objection-handling techniques, and calls to action.\u003C/li>\u003Cli>Experiment with email subject lines, personalization strategies, messaging, formats, and follow-up sequences.\u003C/li>\u003Cli>Analyze which messaging approaches generate the highest response rates and meeting conversion rates.\u003C/li>\u003Cli>Document experiment results and implement winning strategies across the sales team.\u003C/li>\u003Cli>Continuously optimize the entire outbound sales funnel based on measurable results.\u003C/li>\u003C/ul>\u003Cp>4. Ideal Customer Profile (ICP) Optimization\u003C/p>\u003Cul>\u003Cli>Identify the most responsive customer segments based on restaurant type, size, location, technology adoption, and other relevant characteristics.\u003C/li>\u003Cli>Test different Ideal Customer Profiles to determine which segments have the highest conversion rates and acquisition potential.\u003C/li>\u003Cli>Analyze differences in outreach performance between independent restaurants, restaurant groups, and other customer categories.\u003C/li>\u003Cli>Identify buying signals and characteristics associated with successful conversions.\u003C/li>\u003Cli>Develop data-driven recommendations for prioritizing high-value prospects.\u003C/li>\u003C/ul>\u003Cp>5. Outreach Timing & Channel Optimization\u003C/p>\u003Cul>\u003Cli>Test different days and times to determine when restaurant owners and decision-makers are most likely to answer calls or respond to emails.\u003C/li>\u003Cli>Identify the most effective combinations of phone calls, emails, and other outreach channels.\u003C/li>\u003Cli>Optimize follow-up frequency, timing, and sequence structure.\u003C/li>\u003Cli>Develop targeted outbound strategies for different customer segments.\u003C/li>\u003Cli>Recommend strategies to increase contact rates while reducing unnecessary sales activities.\u003C/li>\u003C/ul>\u003Cp>6. Sales Automation & GTM Engineering\u003C/p>\u003Cul>\u003Cli>Develop and improve automated prospecting and outreach workflows.\u003C/li>\u003Cli>Leverage AI tools to streamline lead research, personalization, CRM updates, and campaign analysis.\u003C/li>\u003Cli>Identify repetitive sales activities that can be automated without compromising outreach quality.\u003C/li>\u003Cli>Improve lead scoring, prospect segmentation, and campaign targeting.\u003C/li>\u003Cli>Collaborate with engineering and leadership teams to improve internal sales tools and workflows.\u003C/li>\u003Cli>Build repeatable processes that allow the company to scale outbound sales efficiently.\u003C/li>\u003C/ul>\u003Cp>7. Sales Process Improvement & Team Enablement\u003C/p>\u003Cul>\u003Cli>Translate experiment results into clear, actionable recommendations for the sales team.\u003C/li>\u003Cli>Develop standardized cold-call scripts, email templates, and outreach playbooks.\u003C/li>\u003Cli>Identify best practices from top-performing representatives and help replicate them across the team.\u003C/li>\u003Cli>Provide regular insights and feedback to improve team performance.\u003C/li>\u003Cli>Support the onboarding of future sales representatives by documenting successful outreach strategies.\u003C/li>\u003Cli>Help establish a culture of continuous improvement, experimentation, and accountabilit\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cul>\u003Cli>Strong analytical skills and a data-driven approach to problem-solving.\u003C/li>\u003Cli>Excellent communication skills and confidence conducting cold calls.\u003C/li>\u003Cli>Ability to analyze performance metrics and translate findings into practical improvements.\u003C/li>\u003Cli>Strong organizational skills and attention to detail.\u003C/li>\u003Cli>Willingness to experiment, learn from failures, and continuously improve.\u003C/li>\u003Cli>Ability to work independently and take ownership of measurable results.\u003C/li>\u003Cli>Comfort working in a fast-paced startup environment.\u003C/li>\u003Cli>Strong proficiency with spreadsheets, CRM systems, and digital productivity tools.\u003C/li>\u003C/ul>\u003Cp>Preferred Qualifications\u003C/p>\u003Cul>\u003Cli>Experience in outbound B2B sales, sales development, growth marketing, or revenue operations.\u003C/li>\u003Cli>Familiarity with CRM platforms and sales engagement tools.\u003C/li>\u003Cli>Experience designing A/B tests and analyzing conversion funnels.\u003C/li>\u003Cli>Knowledge of AI-powered sales automation tools.\u003C/li>\u003Cli>Experience with tools such as HubSpot, Salesforce, Apollo, Instantly, or similar platforms.\u003C/li>\u003Cli>Basic technical skills in SQL, Python, APIs, or no-code automation tools are an asset.\u003C/li>\u003Cli>Understanding of SaaS business models and customer acquisition economics.\u003C/li>\u003C/ul>\u003Cp>Key Performance Indicators (KPIs)\u003C/p>\u003Cp>Success in this role will be measured across two dimensions:\u003C/p>\u003Cp>1. Sales Execution\u003C/p>\u003Cul>\u003Cli>Weekly outbound call and email activity.\u003C/li>\u003Cli>Number of qualified meetings and product demonstrations booked.\u003C/li>\u003Cli>Positive response rates and prospect engagement.\u003C/li>\u003Cli>Sales opportunities and pipeline generated.\u003C/li>\u003C/ul>\u003Cp>2. Growth Engineering & Optimization\u003C/p>\u003Cul>\u003Cli>Improvement in call-to-meeting conversion rates.\u003C/li>\u003Cli>Improvement in email-to-meeting conversion rates.\u003C/li>\u003Cli>Increase in qualified meetings generated per 100 outreach attempts.\u003C/li>\u003Cli>Number and quality of experiments conducted.\u003C/li>\u003Cli>Identification of high-performing customer segments and \u003C/li>\u003Cli>Adoption of successful processes by the broader sales team.\u003C/li>\u003Cli>Improvements in sales productivity through automation\u003C/li>\u003C/ul>","Aspire Software is looking for a GTM Engineer - Growth & Sales Development to join our team in Lebanon. Here is a little window into our company: Aspire Software operates and manages wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio. Why this role matters We are looking for a highly analytical, results-driven Go-to-Market (GTM) Engineer who combines the execution skills of a Sales Development Representative (SDR) with the analytical mindset of a growth engineer. This is a hybrid role combining outbound sales, growth experimentation, automation, and performance analytics. The ideal candidate is comfortable making cold calls, engaging with prospective customers, analyzing sales data, and continuously experimenting to improve conversion rates. Key Responsibilities 1. Outbound Sales Execution Conduct cold calls to restaurant owners, managers, and decision-makers to generate qualified opportunities. Execute personalized outbound email campaigns and follow-up sequences. Book product demonstrations and meetings for the sales team. Identify potential customers through prospecting, research, and lead generation. Maintain accurate records of prospect interactions and outcomes in the CRM. Test new prospecting approaches while consistently meeting weekly outreach targets. 2. Sales Performance Tracking & Analytics Track and analyze the performance of outbound calls and email campaigns across both personal activities and the broader sales team. Monitor key performance indicators, including: Cold calls completed and decision-maker connection rates. Conversion rates from calls to booked demonstrations. Email open rates, reply rates, and positive response rates. Email-to-meeting conversion rates. Demonstration attendance and qualification rates. Lead-to-customer conversion rates. Build performance dashboards and reporting tools to identify trends, bottlenecks, and improvement opportunities. Compare individual and team performance to identify successful techniques and best practices. 3. Continuous Experimentation & A/B Testing Design and conduct structured A/B tests to improve outbound sales performance. Test different cold-call opening statements, pitches, objection-handling techniques, and calls to action. Experiment with email subject lines, personalization strategies, messaging, formats, and follow-up sequences. Analyze which messaging approaches generate the highest response rates and meeting conversion rates. Document experiment results and implement winning strategies across the sales team. Continuously optimize the entire outbound sales funnel based on measurable results. 4. Ideal Customer Profile (ICP) Optimization Identify the most responsive customer segments based on restaurant type, size, location, technology adoption, and other relevant characteristics. Test different Ideal Customer Profiles to determine which segments have the highest conversion rates and acquisition potential. Analyze differences in outreach performance between independent restaurants, restaurant groups, and other customer categories. Identify buying signals and characteristics associated with successful conversions. Develop data-driven recommendations for prioritizing high-value prospects. 5. Outreach Timing & Channel Optimization Test different days and times to determine when restaurant owners and decision-makers are most likely to answer calls or respond to emails. Identify the most effective combinations of phone calls, emails, and other outreach channels. Optimize follow-up frequency, timing, and sequence structure. Develop targeted outbound strategies for different customer segments. Recommend strategies to increase contact rates while reducing unnecessary sales activities. 6. Sales Automation & GTM Engineering Develop and improve automated prospecting and outreach workflows. Leverage AI tools to streamline lead research, personalization, CRM updates, and campaign analysis. Identify repetitive sales activities that can be automated without compromising outreach quality. Improve lead scoring, prospect segmentation, and campaign targeting. Collaborate with engineering and leadership teams to improve internal sales tools and workflows. Build repeatable processes that allow the company to scale outbound sales efficiently. 7. Sales Process Improvement & Team Enablement Translate experiment results into clear, actionable recommendations for the sales team. Develop standardized cold-call scripts, email templates, and outreach playbooks. Identify best practices from top-performing representatives and help replicate them across the team. Provide regular insights and feedback to improve team performance. Support the onboarding of future sales representatives by documenting successful outreach strategies. Help establish a culture of continuous improvement, experimentation, and accountabilit Requirements Strong analytical skills and a data-driven approach to problem-solving. Excellent communication skills and confidence conducting cold calls. Ability to analyze performance metrics and translate findings into practical improvements. Strong organizational skills and attention to detail. Willingness to experiment, learn from failures, and continuously improve. Ability to work independently and take ownership of measurable results. Comfort working in a fast-paced startup environment. Strong proficiency with spreadsheets, CRM systems, and digital productivity tools. Preferred Qualifications Experience in outbound B2B sales, sales development, growth marketing, or revenue operations. Familiarity with CRM platforms and sales engagement tools. Experience designing A/B tests and analyzing conversion funnels. Knowledge of AI-powered sales automation tools. Experience with tools such as HubSpot, Salesforce, Apollo, Instantly, or similar platforms. Basic technical skills in SQL, Python, APIs, or no-code automation tools are an asset. Understanding of SaaS business models and customer acquisition economics. Key Performance Indicators (KPIs) Success in this role will be measured across two dimensions: 1. Sales Execution Weekly outbound call and email activity. Number of qualified meetings and product demonstrations booked. Positive response rates and prospect engagement. Sales opportunities and pipeline generated. 2. Growth Engineering & Optimization Improvement in call-to-meeting conversion rates. Improvement in email-to-meeting conversion rates. Increase in qualified meetings generated per 100 outreach attempts. Number and quality of experiments conducted. Identification of high-performing customer segments and Adoption of successful processes by the broader sales team. Improvements in sales productivity through automation",1793918589000,"2026-11-05 23:47:23","USD",{"jsonldValid":15,"jsonld":24},{"id":48,"applyToken":49,"slug":50,"title":51,"companyname":9,"companylogo":10,"companyIndustry":11,"city":52,"country":53,"applicantCountries":54,"applicantStates":55,"remote":15,"employmentType":56,"department":18,"content_html":57,"content_text":58,"years":21,"createdAt":59,"updatedAtISO":60,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":61,"isPaid":15,"schema":62},"5c3f0591792a3717fa854ec94f3f52dae88577c4729eeb9e1c7f046574708343","80ccf551f29db71feae478c2093b32d4e7460e9800a53ada07d63aae226b21f2","responsable-du-marketing-produit-produc-marketing-lead-at-telematel-825fa62c71","Responsable du marketing produit | Product Marketing Lead","Saint-Laurent","Canada",[],[],[17],"\u003Cp>ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets.\u003C/p>\u003Cp>Launching a payments product is the easy part. The value is created when ISV partners go live, their merchants enroll, and transactions flow. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products.\u003C/p>\u003Cp>You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations. \u003C/p>\u003Cp>AI should be part of how you work. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result.\u003C/p>\u003Cp>\u003Cstrong>What we value\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sound judgment and attention to detail.\u003C/li>\u003Cli>Measuring success by what customers do, not by what we shipped.\u003C/li>\u003Cli>Taking responsibility and finishing work without being chased.\u003C/li>\u003Cli>Understanding how the business makes money and caring about results.\u003C/li>\u003Cli>The honesty to say when something isn’t working, including your own work.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you’ll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Drive partner and merchant adoption: \u003C/strong>You’ll own the adoption journey end to end: signature, integration, go-live, first transaction, merchant enrollment, and expansion. The hardest gap is between “integrated” and “actively transacting,” and you’ll be the person who finds out where partners and merchants stall and designs programs to close it. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co-marketing and merchant-enrollment campaigns that lift penetration within each partner’s customer base.\u003C/li>\u003Cli>\u003Cstrong>Measure adoption and act on it:\u003C/strong> You’ll build and maintain the adoption dashboard: activation rate, time to first transaction, attach and penetration rate, volume per merchant, feature adoption, and cohort retention. You’ll use that data to segment partners and merchants, flag at-risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it.\u003C/li>\u003Cli>\u003Cstrong>Own positioning and messaging:\u003C/strong> You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. A central part of this is explaining clearly how our embedded payments offering differs from horizontal PayFacs, processors, and ISOs. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding.\u003C/li>\u003Cli>\u003Cstrong>Run launches built around activation: \u003C/strong>You’ll lead launch plans for new products, features, verticals, and regions. Every launch gets adoption targets and a 30/60/90-day activation plan, not only awareness goals. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out.\u003C/li>\u003Cli>\u003Cstrong>Equip sales, partnerships, and support: \u003C/strong>You’ll create the sales playbooks, pitch decks, battlecards, case studies, ROI calculators, and objection-handling guides that sales and partnership teams use, and equip support to explain the products as well. You’ll train teams to sell for activation, not just signature. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product.\u003C/li>\u003Cli>\u003Cstrong>Represent the market inside the company:\u003C/strong> You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. When acquisitions or product consolidations happen, you’ll support portfolio and integration messaging.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you’ll bring\u003C/strong>\u003C/p>\u003Cul>\u003Cli>At least 3 years of experience in product marketing at a B2B software, fintech, or payments company.\u003C/li>\u003Cli>A track record of running launches and measuring them on adoption or usage, not only on awareness.\u003C/li>\u003Cli>Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users.\u003C/li>\u003Cli>Working knowledge of how card payments work, or the ability to learn it quickly and explain it accurately.\u003C/li>\u003Cli>Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it.\u003C/li>\u003Cli>Strong writing. You can turn a technical capability into a clear business case for a software company or a small-business owner.\u003C/li>\u003Cli>Experience building sales enablement that teams actually used.\u003C/li>\u003Cli>You can take a loosely defined goal, set your own plan, and finish it.\u003C/li>\u003Cli>You use AI tools every day for research, drafting, and analysis, and you check what they produce.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Useful experience\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Embedded payments, PayFac, or ISV channel experience.\u003C/li>\u003Cli>Lifecycle or onboarding marketing in a partner-led business.\u003C/li>\u003Cli>Marketing in healthcare, legal, hospitality, or professional services software.\u003C/li>\u003Cli>Launching products in Europe or APAC.\u003C/li>\u003Cli>Running win/loss or churn analysis programs.\u003C/li>\u003Cli>Hands-on experience with SQL, a BI tool, or marketing automation.\u003C/li>\u003Cli>Portfolio or integration messaging after an acquisition.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who will enjoy this role\u003C/strong>\u003C/p>\u003Cp>You notice when a partner has been live for two months and only a handful of their merchants have enrolled, and you want to know why. Is it the pitch, the onboarding, the partner’s own sales team, or the product?\u003C/p>\u003Cp>In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor.\u003C/p>\u003Cp>The scope is wide for one person, and adoption is a harder target than launch coverage. You’ll be judged on numbers you influence but don’t fully control, which means working through partners, product, and sales to move them. Priorities will shift with the roadmap and with acquisitions.\u003C/p>\u003Cp>\u003Cstrong>Why this role matters\u003C/strong>\u003C/p>\u003Cp>ValPay is building products and features for software partners across several verticals and regions. That work has limited impact unless partners and merchants know about it, understand it, and use it.\u003C/p>\u003Cp>You’ll work directly with the CEO to decide how our products are positioned and how each launch turns into transactions. Your work affects how quickly partners go live, how many of their merchants enroll, and how much volume flows through the platform. You’ll have the authority to set the story and change it when the adoption data says so.\u003C/p>\u003Cp>_______________________________________________________________________________________\u003C/p>\u003Cp>ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux.\u003C/p>\u003Cp>Lancer un produit de paiement, c’est la partie facile. La valeur se crée lorsque les ISV partenaires sont mis en service, que leurs commerçants adhèrent et que les transactions circulent. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits.\u003C/p>\u003Cp>Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous relèverez du chef de la direction et travaillerez en étroite collaboration avec les équipes produit, ventes, partenariats, canal ISV et opérations.\u003C/p>\u003Cp>L’IA devrait faire partie de votre façon de travailler. Utilisez-la pour faire de la recherche, rédiger, analyser et automatiser. Vous êtes responsable de la qualité du résultat.\u003C/p>\u003Cp>\u003Cstrong>Ce qui compte pour nous\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Un bon jugement et le souci du détail.\u003C/li>\u003Cli>Mesurer le succès à ce que font les clients, et non à ce que nous avons livré.\u003C/li>\u003Cli>Prendre ses responsabilités et mener le travail à terme sans qu’on ait à faire de relances.\u003C/li>\u003Cli>Comprendre comment l’entreprise génère des revenus et se soucier des résultats.\u003C/li>\u003Cli>L’honnêteté de dire quand quelque chose ne fonctionne pas, y compris dans son propre travail.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce que vous ferez\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Stimuler l’adoption par les partenaires et les commerçants :\u003C/strong> Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. L’écart le plus difficile à combler se situe entre « intégré » et « en transaction active », et c’est vous qui déterminerez où les partenaires et les commerçants stagnent et qui concevrez des programmes pour combler cet écart. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Avec l’équipe du canal ISV, vous mènerez des campagnes de comarketing et d’adhésion des commerçants qui augmentent le taux de pénétration au sein de la clientèle de chaque partenaire.\u003C/li>\u003Cli>\u003Cstrong>Mesurer l’adoption et agir en conséquence : \u003C/strong>Vous créerez et tiendrez à jour le tableau de bord de l’adoption : taux d’activation, délai avant la première transaction, taux de rattachement et de pénétration, volume par commerçant, adoption des fonctionnalités et rétention par cohorte. Vous utiliserez ces données pour segmenter les partenaires et les commerçants, repérer les comptes à risque et faire ressortir les occasions d’expansion, puis vous transmettrez vos constats aux équipes qui peuvent agir.\u003C/li>\u003Cli>\u003Cstrong>Définir le positionnement et les messages : \u003C/strong>Vous élaborerez le positionnement, les propositions de valeur et les messages pour chaque produit et chaque marché vertical, ainsi que pour les nouveaux marchés à mesure que nous y entrons. Un volet central de ce travail consiste à expliquer clairement en quoi notre offre de paiements intégrés se distingue des PayFac horizontaux, des processeurs de paiement et des ISO. Vous traduirez les capacités techniques en résultats qui comptent pour les ISV et les commerçants : partage des revenus, fidélisation, rapprochement simplifié et intégration plus rapide.\u003C/li>\u003Cli>\u003Cstrong>Mener des lancements axés sur l’activation :\u003C/strong> Vous dirigerez les plans de lancement des nouveaux produits, fonctionnalités, marchés verticaux et régions. Chaque lancement comporte des cibles d’adoption et un plan d’activation sur 30, 60 et 90 jours, et pas seulement des objectifs de notoriété. Vous veillerez aussi à ce que ce que nous construisons soit communiqué publiquement, en ligne et par l’intermédiaire des partenaires. Vous adapterez les messages aux conditions réglementaires et commerciales de chaque région, et travaillerez avec les équipes produit, finances, risques et soutien pour que chaque lancement soit prêt sur les plans commercial et opérationnel avant sa sortie.\u003C/li>\u003Cli>\u003Cstrong>Outiller les équipes des ventes, des partenariats et du soutien : \u003C/strong>Vous créerez les guides de vente, présentations, fiches concurrentielles, études de cas, calculateurs de RCI et guides de réponse aux objections qu’utilisent les équipes des ventes et des partenariats, et vous outillerez également l’équipe du soutien pour qu’elle puisse expliquer les produits. Vous formerez les équipes à vendre en visant l’activation, et pas seulement la signature. Vous mènerez des analyses des gains et des pertes ainsi que de l’attrition, et réinjecterez vos apprentissages dans le positionnement et le produit.\u003C/li>\u003Cli>\u003Cstrong>Représenter le marché au sein de l’entreprise :\u003C/strong> Vous suivrez les concurrents, les prix, les frais d’interchange et l’évolution de la réglementation, et serez la voix du marché et des données d’adoption dans la planification des produits. Lors d’acquisitions ou de regroupements de produits, vous soutiendrez les messages liés au portefeuille et à l’intégration.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce que vous apporterez\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Au moins trois ans d’expérience en marketing produit dans une entreprise de logiciels B2B, de technologie financière ou de paiements.\u003C/li>\u003Cli>Une expérience concrète de lancements dont le succès a été mesuré par l’adoption ou l’utilisation, et pas seulement par la notoriété.\u003C/li>\u003Cli>De l’expérience à faire du marketing auprès de deux publics à la fois, par exemple des partenaires et leurs clients, ou des plateformes et leurs utilisateurs.\u003C/li>\u003Cli>Une connaissance pratique du fonctionnement des paiements par carte, ou la capacité de l’acquérir rapidement et de l’expliquer avec justesse.\u003C/li>\u003Cli>De l’aisance avec les données. Vous savez définir un indicateur, concevoir ou spécifier un tableau de bord et en tirer une conclusion.\u003C/li>\u003Cli>D’excellentes aptitudes en rédaction. Vous savez transformer une capacité technique en argumentaire d’affaires clair pour une entreprise de logiciels ou le propriétaire d’une petite entreprise.\u003C/li>\u003Cli>De l’expérience dans la création d’outils d’habilitation des ventes que les équipes ont réellement utilisés.\u003C/li>\u003Cli>Vous savez prendre un objectif vaguement défini, établir votre propre plan et le mener à terme.\u003C/li>\u003Cli>Vous utilisez des outils d’IA tous les jours pour la recherche, la rédaction et l’analyse, et vous vérifiez ce qu’ils produisent.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Atouts\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Expérience en paiements intégrés, avec des PayFac ou dans un canal ISV.\u003C/li>\u003Cli>Marketing du cycle de vie ou de l’accueil et de l’intégration des clients dans une entreprise axée sur les partenaires.\u003C/li>\u003Cli>Marketing de logiciels dans les secteurs de la santé, du droit, de l’hôtellerie et de la restauration ou des services professionnels.\u003C/li>\u003Cli>Lancement de produits en Europe ou en Asie-Pacifique.\u003C/li>\u003Cli>Mise en place de programmes d’analyse des gains et des pertes ou de l’attrition.\u003C/li>\u003Cli>Expérience pratique de SQL, d’un outil de veille d’affaires (BI) ou d’automatisation du marketing.\u003C/li>\u003Cli>Messages liés au portefeuille ou à l’intégration à la suite d’une acquisition.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce poste vous plaira si…\u003C/strong>\u003C/p>\u003Cp>Vous remarquez qu’un partenaire est en service depuis deux mois et que seule une poignée de ses commerçants ont adhéré, et vous voulez comprendre pourquoi. Est-ce l’argumentaire, l’accueil et l’intégration, l’équipe de vente du partenaire ou le produit?\u003C/p>\u003Cp>Au cours d’une même semaine, vous pourriez refaire une séquence de courriels d’accueil pour les commerçants, extraire des données de cohortes pour le chef de la direction, former une équipe de partenariats sur un nouveau marché vertical et réécrire une fiche concurrentielle après avoir perdu un contrat au profit d’un processeur horizontal.\u003C/p>\u003Cp>La portée du poste est vaste pour une seule personne, et l’adoption est une cible plus difficile à atteindre que la visibilité d’un lancement. Vous serez évalué(e) sur des résultats que vous influencez sans les contrôler entièrement, ce qui veut dire que vous devrez passer par les partenaires, l’équipe produit et les ventes pour les faire bouger. Les priorités évolueront au gré de la feuille de route et des acquisitions.\u003C/p>\u003Cp>\u003Cstrong>Pourquoi ce poste est important\u003C/strong>\u003C/p>\u003Cp>ValPay développe des produits et des fonctionnalités pour des partenaires logiciels dans plusieurs marchés verticaux et régions. Ce travail a peu d’impact si les partenaires et les commerçants ne le connaissent pas, ne le comprennent pas et ne l’utilisent pas.\u003C/p>\u003Cp>Vous travaillerez directement avec le chef de la direction pour décider du positionnement de nos produits et de la façon dont chaque lancement se traduit en transactions. Votre travail influence la rapidité avec laquelle les partenaires sont mis en service, le nombre de leurs commerçants qui adhèrent et le volume qui circule sur la plateforme. Vous aurez l’autorité nécessaire pour définir le discours et le modifier lorsque les données d’adoption l’indiquent.\u003C/p>","ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets. Launching a payments product is the easy part. The value is created when ISV partners go live, their merchants enroll, and transactions flow. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products. You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations. AI should be part of how you work. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result. What we value Sound judgment and attention to detail. Measuring success by what customers do, not by what we shipped. Taking responsibility and finishing work without being chased. Understanding how the business makes money and caring about results. The honesty to say when something isn’t working, including your own work. What you’ll do Drive partner and merchant adoption: You’ll own the adoption journey end to end: signature, integration, go-live, first transaction, merchant enrollment, and expansion. The hardest gap is between “integrated” and “actively transacting,” and you’ll be the person who finds out where partners and merchants stall and designs programs to close it. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co-marketing and merchant-enrollment campaigns that lift penetration within each partner’s customer base. Measure adoption and act on it: You’ll build and maintain the adoption dashboard: activation rate, time to first transaction, attach and penetration rate, volume per merchant, feature adoption, and cohort retention. You’ll use that data to segment partners and merchants, flag at-risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it. Own positioning and messaging: You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. A central part of this is explaining clearly how our embedded payments offering differs from horizontal PayFacs, processors, and ISOs. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding. Run launches built around activation: You’ll lead launch plans for new products, features, verticals, and regions. Every launch gets adoption targets and a 30/60/90-day activation plan, not only awareness goals. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out. Equip sales, partnerships, and support: You’ll create the sales playbooks, pitch decks, battlecards, case studies, ROI calculators, and objection-handling guides that sales and partnership teams use, and equip support to explain the products as well. You’ll train teams to sell for activation, not just signature. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product. Represent the market inside the company: You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. When acquisitions or product consolidations happen, you’ll support portfolio and integration messaging. What you’ll bring At least 3 years of experience in product marketing at a B2B software, fintech, or payments company. A track record of running launches and measuring them on adoption or usage, not only on awareness. Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users. Working knowledge of how card payments work, or the ability to learn it quickly and explain it accurately. Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it. Strong writing. You can turn a technical capability into a clear business case for a software company or a small-business owner. Experience building sales enablement that teams actually used. You can take a loosely defined goal, set your own plan, and finish it. You use AI tools every day for research, drafting, and analysis, and you check what they produce. Useful experience Embedded payments, PayFac, or ISV channel experience. Lifecycle or onboarding marketing in a partner-led business. Marketing in healthcare, legal, hospitality, or professional services software. Launching products in Europe or APAC. Running win/loss or churn analysis programs. Hands-on experience with SQL, a BI tool, or marketing automation. Portfolio or integration messaging after an acquisition. Who will enjoy this role You notice when a partner has been live for two months and only a handful of their merchants have enrolled, and you want to know why. Is it the pitch, the onboarding, the partner’s own sales team, or the product? In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor. The scope is wide for one person, and adoption is a harder target than launch coverage. You’ll be judged on numbers you influence but don’t fully control, which means working through partners, product, and sales to move them. Priorities will shift with the roadmap and with acquisitions. Why this role matters ValPay is building products and features for software partners across several verticals and regions. That work has limited impact unless partners and merchants know about it, understand it, and use it. You’ll work directly with the CEO to decide how our products are positioned and how each launch turns into transactions. Your work affects how quickly partners go live, how many of their merchants enroll, and how much volume flows through the platform. You’ll have the authority to set the story and change it when the adoption data says so. _______________________________________________________________________________________ ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux. Lancer un produit de paiement, c’est la partie facile. La valeur se crée lorsque les ISV partenaires sont mis en service, que leurs commerçants adhèrent et que les transactions circulent. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits. Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous relèverez du chef de la direction et travaillerez en étroite collaboration avec les équipes produit, ventes, partenariats, canal ISV et opérations. L’IA devrait faire partie de votre façon de travailler. Utilisez-la pour faire de la recherche, rédiger, analyser et automatiser. Vous êtes responsable de la qualité du résultat. Ce qui compte pour nous Un bon jugement et le souci du détail. Mesurer le succès à ce que font les clients, et non à ce que nous avons livré. Prendre ses responsabilités et mener le travail à terme sans qu’on ait à faire de relances. Comprendre comment l’entreprise génère des revenus et se soucier des résultats. L’honnêteté de dire quand quelque chose ne fonctionne pas, y compris dans son propre travail. Ce que vous ferez Stimuler l’adoption par les partenaires et les commerçants : Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. L’écart le plus difficile à combler se situe entre « intégré » et « en transaction active », et c’est vous qui déterminerez où les partenaires et les commerçants stagnent et qui concevrez des programmes pour combler cet écart. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Avec l’équipe du canal ISV, vous mènerez des campagnes de comarketing et d’adhésion des commerçants qui augmentent le taux de pénétration au sein de la clientèle de chaque partenaire. Mesurer l’adoption et agir en conséquence : Vous créerez et tiendrez à jour le tableau de bord de l’adoption : taux d’activation, délai avant la première transaction, taux de rattachement et de pénétration, volume par commerçant, adoption des fonctionnalités et rétention par cohorte. Vous utiliserez ces données pour segmenter les partenaires et les commerçants, repérer les comptes à risque et faire ressortir les occasions d’expansion, puis vous transmettrez vos constats aux équipes qui peuvent agir. Définir le positionnement et les messages : Vous élaborerez le positionnement, les propositions de valeur et les messages pour chaque produit et chaque marché vertical, ainsi que pour les nouveaux marchés à mesure que nous y entrons. Un volet central de ce travail consiste à expliquer clairement en quoi notre offre de paiements intégrés se distingue des PayFac horizontaux, des processeurs de paiement et des ISO. Vous traduirez les capacités techniques en résultats qui comptent pour les ISV et les commerçants : partage des revenus, fidélisation, rapprochement simplifié et intégration plus rapide. Mener des lancements axés sur l’activation : Vous dirigerez les plans de lancement des nouveaux produits, fonctionnalités, marchés verticaux et régions. Chaque lancement comporte des cibles d’adoption et un plan d’activation sur 30, 60 et 90 jours, et pas seulement des objectifs de notoriété. Vous veillerez aussi à ce que ce que nous construisons soit communiqué publiquement, en ligne et par l’intermédiaire des partenaires. Vous adapterez les messages aux conditions réglementaires et commerciales de chaque région, et travaillerez avec les équipes produit, finances, risques et soutien pour que chaque lancement soit prêt sur les plans commercial et opérationnel avant sa sortie. Outiller les équipes des ventes, des partenariats et du soutien : Vous créerez les guides de vente, présentations, fiches concurrentielles, études de cas, calculateurs de RCI et guides de réponse aux objections qu’utilisent les équipes des ventes et des partenariats, et vous outillerez également l’équipe du soutien pour qu’elle puisse expliquer les produits. Vous formerez les équipes à vendre en visant l’activation, et pas seulement la signature. Vous mènerez des analyses des gains et des pertes ainsi que de l’attrition, et réinjecterez vos apprentissages dans le positionnement et le produit. Représenter le marché au sein de l’entreprise : Vous suivrez les concurrents, les prix, les frais d’interchange et l’évolution de la réglementation, et serez la voix du marché et des données d’adoption dans la planification des produits. Lors d’acquisitions ou de regroupements de produits, vous soutiendrez les messages liés au portefeuille et à l’intégration. Ce que vous apporterez Au moins trois ans d’expérience en marketing produit dans une entreprise de logiciels B2B, de technologie financière ou de paiements. Une expérience concrète de lancements dont le succès a été mesuré par l’adoption ou l’utilisation, et pas seulement par la notoriété. De l’expérience à faire du marketing auprès de deux publics à la fois, par exemple des partenaires et leurs clients, ou des plateformes et leurs utilisateurs. Une connaissance pratique du fonctionnement des paiements par carte, ou la capacité de l’acquérir rapidement et de l’expliquer avec justesse. De l’aisance avec les données. Vous savez définir un indicateur, concevoir ou spécifier un tableau de bord et en tirer une conclusion. D’excellentes aptitudes en rédaction. Vous savez transformer une capacité technique en argumentaire d’affaires clair pour une entreprise de logiciels ou le propriétaire d’une petite entreprise. De l’expérience dans la création d’outils d’habilitation des ventes que les équipes ont réellement utilisés. Vous savez prendre un objectif vaguement défini, établir votre propre plan et le mener à terme. Vous utilisez des outils d’IA tous les jours pour la recherche, la rédaction et l’analyse, et vous vérifiez ce qu’ils produisent. Atouts Expérience en paiements intégrés, avec des PayFac ou dans un canal ISV. Marketing du cycle de vie ou de l’accueil et de l’intégration des clients dans une entreprise axée sur les partenaires. Marketing de logiciels dans les secteurs de la santé, du droit, de l’hôtellerie et de la restauration ou des services professionnels. Lancement de produits en Europe ou en Asie-Pacifique. Mise en place de programmes d’analyse des gains et des pertes ou de l’attrition. Expérience pratique de SQL, d’un outil de veille d’affaires (BI) ou d’automatisation du marketing. Messages liés au portefeuille ou à l’intégration à la suite d’une acquisition. Ce poste vous plaira si… Vous remarquez qu’un partenaire est en service depuis deux mois et que seule une poignée de ses commerçants ont adhéré, et vous voulez comprendre pourquoi. Est-ce l’argumentaire, l’accueil et l’intégration, l’équipe de vente du partenaire ou le produit? Au cours d’une même semaine, vous pourriez refaire une séquence de courriels d’accueil pour les commerçants, extraire des données de cohortes pour le chef de la direction, former une équipe de partenariats sur un nouveau marché vertical et réécrire une fiche concurrentielle après avoir perdu un contrat au profit d’un processeur horizontal. La portée du poste est vaste pour une seule personne, et l’adoption est une cible plus difficile à atteindre que la visibilité d’un lancement. Vous serez évalué(e) sur des résultats que vous influencez sans les contrôler entièrement, ce qui veut dire que vous devrez passer par les partenaires, l’équipe produit et les ventes pour les faire bouger. Les priorités évolueront au gré de la feuille de route et des acquisitions. Pourquoi ce poste est important ValPay développe des produits et des fonctionnalités pour des partenaires logiciels dans plusieurs marchés verticaux et régions. Ce travail a peu d’impact si les partenaires et les commerçants ne le connaissent pas, ne le comprennent pas et ne l’utilisent pas. Vous travaillerez directement avec le chef de la direction pour décider du positionnement de nos produits et de la façon dont chaque lancement se traduit en transactions. Votre travail influence la rapidité avec laquelle les partenaires sont mis en service, le nombre de leurs commerçants qui adhèrent et le volume qui circule sur la plateforme. Vous aurez l’autorité nécessaire pour définir le discours et le modifier lorsque les données d’adoption l’indiquent.",1791559351000,"2026-10-17 22:44:12","CAD",{"jsonldValid":15,"jsonld":24},{"id":64,"applyToken":65,"slug":66,"title":67,"companyname":9,"companylogo":10,"companyIndustry":11,"city":53,"country":53,"applicantCountries":68,"applicantStates":69,"remote":15,"employmentType":70,"department":40,"content_html":71,"content_text":72,"years":21,"createdAt":73,"updatedAtISO":74,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":61,"isPaid":15,"schema":75},"023dfcaabe30eed78f8543341a020fdc2ca7d3d6e02545eb10f3a78a19b25d2b","8de693b2088083d6174a05c50e6ea9400fabac563164c48ad8169d52ea47f7e3","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-4c6f925d1e","Product Growth Marketing Manager, Lifecycle & GTM Systems",[],[],[17],"\u003Cp>\u003Cstrong>About KidKare\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it.\u003C/strong>\u003C/p>\u003Cp>For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.\u003C/p>\u003Cp>Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing.\u003C/p>\u003Cp>We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue.\u003C/p>\u003Cp>\u003Cstrong>Position Summary\u003C/strong>\u003C/p>\u003Cp>This is an \u003Cstrong>execution-first growth\u003C/strong> role.\u003C/p>\u003Cp>You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.\u003C/p>\u003Cp>In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why.\u003C/p>\u003Cp>\u003Cstrong>You'll build the machine, and you'll run it.\u003C/strong>\u003C/p>\u003Cp>You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand.\u003C/p>\u003Cp>\u003Cstrong>Primary Responsibilities\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Positioning, Feature Messaging & Launch Execution\u003C/strong>\u003C/p>\u003Cp>•    Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight.\u003C/p>\u003Cp>•    Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level.\u003C/p>\u003Cp>•    Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release.\u003C/p>\u003Cp>•    Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work.\u003C/p>\u003Cp>\u003Cstrong>CRM Management & GTM Systems\u003C/strong>\u003C/p>\u003Cp>•    Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.\u003C/p>\u003Cp>•    Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data.\u003C/p>\u003Cp>•    Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems.\u003C/p>\u003Cp>\u003Cstrong>Enrichment, AI Scoring & Routing\u003C/strong>\u003C/p>\u003Cp>•    Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data.\u003C/p>\u003Cp>•    Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic.\u003C/p>\u003Cp>•    Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route.\u003C/p>\u003Cp>\u003Cstrong>Demand Generation Experiments\u003C/strong>\u003C/p>\u003Cp>•    Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results.\u003C/p>\u003Cp>•    Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution.\u003C/p>\u003Cp>•    Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound.\u003C/p>\u003Cp>\u003Cstrong>Lifecycle & In-App Engagement\u003C/strong>\u003C/p>\u003Cp>•    Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back.\u003C/p>\u003Cp>•    Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone.\u003C/p>\u003Cp>•    Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them.\u003C/p>\u003Cp>\u003Cstrong>Funnel Reporting & Measurement\u003C/strong>\u003C/p>\u003Cp>•    Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion.\u003C/p>\u003Cp>•    Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption.\u003C/p>\u003Cp>•    Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth.\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/p>\u003Cp>•    \u003Cstrong>First 90 days: \u003C/strong>You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments.\u003C/p>\u003Cp>•    \u003Cstrong>First 6 months: \u003C/strong>Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results.\u003C/p>\u003Cp>•    \u003Cstrong>First 12 months: \u003C/strong>Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions.\u003C/p>\u003Cp>\u003Cstrong>You'll Probably Love This Role If…\u003C/strong>\u003C/p>\u003Cp>•    You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it.\u003C/p>\u003Cp>•    You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?”\u003C/p>\u003Cp>•    You read a feature release and immediately think about the segment, the trigger, the channel, and the metric.\u003C/p>\u003Cp>•    Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet.\u003C/p>\u003Cp>•    You think in funnels and can explain, in plain language, why a conversion rate moved.\u003C/p>\u003Cp>•    You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't.\u003C/p>\u003Cp>•    You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. \u003C/p>\u003Cp>•    You're comfortable owning your work end to end without needing a huge team around you.\u003C/p>\u003Cp>•    You're excited to build the GTM engine rather than inherit a finished one.\u003C/p>\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\u003Cp>•    4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role.\u003C/p>\u003Cp>•    Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.\u003C/p>\u003Cp>•    Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement.\u003C/p>\u003Cp>•    Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches.\u003C/p>\u003Cp>•    A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes.\u003C/p>\u003Cp>•    Experience building behavior-triggered lifecycle programs across email and in-app channels.\u003C/p>\u003Cp>•    Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools.\u003C/p>\u003Cp>•    Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries.\u003C/p>\u003Cp>•    Strong project management and systems thinking, with a habit of documenting what you build.\u003C/p>\u003Cp>•    A builder mentality and the ability to move comfortably between strategy and hands-on execution.\u003C/p>\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\u003Cp>Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement.\u003C/p>\u003Cp>CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed.\u003C/p>\u003Cp>A few other things we'd love to see:\u003C/p>\u003Cp>•    Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers.\u003C/p>\u003Cp>•    CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features.\u003C/p>\u003Cp>•    Hands-on experience with in-app engagement or product adoption platforms\u003C/p>\u003Cp>•    Experience with enrichment and GTM automation tools\u003C/p>\u003Cp>•    Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows.\u003C/p>\u003Cp>•    Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter.\u003C/p>\u003Cp>\u003Cstrong>Why KidKare?\u003C/strong>\u003C/p>\u003Cp>We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities.\u003C/p>\u003Cp>You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running.\u003C/p>\u003Cp>\u003Cstrong>We want you to build the engine that powers what comes next.\u003C/strong>\u003C/p>\u003Cp>If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here.\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>#KidKare\u003C/strong>\u003C/em>\u003C/p>","About KidKare The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it. For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve. Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing. We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue. Position Summary This is an execution-first growth role. You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion. In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why. You'll build the machine, and you'll run it. You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand. Primary Responsibilities Positioning, Feature Messaging & Launch Execution • Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight. • Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level. • Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release. • Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work. CRM Management & GTM Systems • Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation. • Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data. • Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems. Enrichment, AI Scoring & Routing • Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data. • Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic. • Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route. Demand Generation Experiments • Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results. • Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution. • Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound. Lifecycle & In-App Engagement • Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back. • Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone. • Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them. Funnel Reporting & Measurement • Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion. • Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption. • Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth. What Success Looks Like • First 90 days: You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments. • First 6 months: Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results. • First 12 months: Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions. You'll Probably Love This Role If… • You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it. • You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?” • You read a feature release and immediately think about the segment, the trigger, the channel, and the metric. • Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet. • You think in funnels and can explain, in plain language, why a conversion rate moved. • You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't. • You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. • You're comfortable owning your work end to end without needing a huge team around you. • You're excited to build the GTM engine rather than inherit a finished one. Required Qualifications • 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role. • Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting. • Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement. • Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches. • A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes. • Experience building behavior-triggered lifecycle programs across email and in-app channels. • Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools. • Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries. • Strong project management and systems thinking, with a habit of documenting what you build. • A builder mentality and the ability to move comfortably between strategy and hands-on execution. Preferred Qualifications Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement. CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed. A few other things we'd love to see: • Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers. • CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features. • Hands-on experience with in-app engagement or product adoption platforms • Experience with enrichment and GTM automation tools • Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows. • Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter. Why KidKare? We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities. You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running. We want you to build the engine that powers what comes next. If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status. #KidKare",1791386596000,"2026-10-07 17:27:19",{"jsonldValid":15,"jsonld":24},{"id":77,"applyToken":78,"slug":79,"title":67,"companyname":9,"companylogo":10,"companyIndustry":11,"city":80,"country":80,"applicantCountries":81,"applicantStates":82,"remote":15,"employmentType":83,"department":40,"content_html":71,"content_text":72,"years":21,"createdAt":84,"updatedAtISO":85,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":45,"isPaid":15,"schema":86},"9c13d749b5511bbbab589ec27e465f4fca68382dfa87aa5da9f5cc8c3101c76d","34a6137d8a6f4abe49066b329363f19a30db7acee73798f2741364c36d8b4399","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-a3c651d45f","United States",[],[],[17],1790781982000,"2026-09-30 17:31:17",{"jsonldValid":15,"jsonld":24},{"id":88,"applyToken":89,"slug":90,"title":91,"companyname":92,"companylogo":24,"city":93,"country":94,"applicantCountries":95,"applicantStates":96,"remote":15,"employmentType":97,"department":18,"content_html":98,"content_text":99,"years":21,"createdAt":100,"updatedAtISO":101,"postedAtISO":102,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":103,"isPaid":15,"schema":104},"afcf530ada10b69c0335a13f9225954840e8cf6dba233f52b2dcd118a7c6e07b","1cfa7ba2fc72cb681b2caae6c746bdd67da46c7a5b8a406ed5c24637caf2aeda","vice-president-product-marketing-at-zenoti-36bc35fd9f","Vice President, Product Marketing","zenoti","Hyderabad","India",[],[],[17],"\u003Cp>Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes\u003C/p>\n\u003Cp>Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.\u003C/p>\n\u003Cp>Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com\u003C/p>\n\n\n\u003Cp>\u003Cstrong>Description\u003C/strong>\u003C/p>\n\u003Cp>As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.\u003C/p>\n\u003Cp>\u003Cstrong>What will I be doing?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution\u003C/li>\n\u003Cli>Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation\u003C/li>\n\u003Cli>Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies\u003C/li>\n\u003Cli>You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition\u003C/li>\n\u003Cli>Partner with the Customer Success team to drive adoption through supporting materials and campaigns\u003C/li>\n\u003Cli>Drive the overall GTM activities around new product releases and launches\u003C/li>\n\u003Cli>Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What skills do I need?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)\u003C/li>\n\u003Cli>You have a history of delivering results in high growth, innovative and fast paced environments\u003C/li>\n\u003Cli>You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software\u003C/li>\n\u003Cli>You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications\u003C/li>\n\u003Cli>You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change\u003C/li>\n\u003Cli>You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function\u003C/li>\n\u003Cli>You are equally comfortable with strategic thinking and detailed, creative execution\u003C/li>\n\u003Cli>You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams\u003C/li>\n\u003Cli>You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Requirements\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s Degree in Business, Marketing or related field. MBA preferred.\u003C/li>\n\u003Cli>15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning\u003C/li>\n\u003Cli>Experience building and managing teams of product marketers\u003C/li>\n\u003Cli>Experience seeing company through late-stage startup growth cycle\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cem>Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\u003C/em>\u003Cem> \u003C/em>\u003Cem>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.\u003C/em>\u003C/p>","Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com Description As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management. What will I be doing? Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition Partner with the Customer Success team to drive adoption through supporting materials and campaigns Drive the overall GTM activities around new product releases and launches Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings What skills do I need? You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio) You have a history of delivering results in high growth, innovative and fast paced environments You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function You are equally comfortable with strategic thinking and detailed, creative execution You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies. Requirements Bachelor’s Degree in Business, Marketing or related field. MBA preferred. 15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning Experience building and managing teams of product marketers Experience seeing company through late-stage startup growth cycle Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.",1794547677000,"2026-11-13 06:30:17","2026-11-13T00:53:58-05:00","INR",{"jsonldValid":15,"jsonld":24},{"id":106,"applyToken":107,"slug":108,"title":109,"companyname":110,"companylogo":111,"companyTagline":112,"companyIndustry":113,"city":114,"country":53,"applicantCountries":115,"applicantStates":116,"remote":15,"employmentType":117,"department":18,"content_html":118,"content_text":119,"years":21,"createdAt":120,"updatedAtISO":121,"postedAtISO":122,"validThroughISO":24,"active":25,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":61,"isPaid":15,"schema":123},"29d6c4f5cc4ac2565df40e0ff259544bc7cae3ebd024ca19f5d5b42e1b382805","9fe92609d2e23a049eda7f888ab1a9be77120ed7a385a23e9f5cb42492849e6d","product-marketing-co-op-at-kabam-40db58d099","Product Marketing Co-op","Kabam","https://cdn.jobboardwise.com/logo/kabam.com","We are passionate creators who entertain the world through the games we create.","Entertainment","Vancouver",[],[],[17],"\u003Cp>At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.\u003C/p>\n\u003Cp>Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. \u003C/p>\n\u003Cp>\u003Cspan>This is a \u003Cstrong>4-month position\u003C/strong> from \u003Cstrong>January to April 2027. \u003C/strong>This role is a\u003Cstrong> full-time, on-site \u003C/strong>position based \u003Cstrong>5 days a week \u003C/strong>at our \u003Cstrong>Downtown Vancouver\u003C/strong> studio.\u003C/span>\u003C/p>\u003Cbr>\u003Ch2>In this role, you can expect to:\u003C/h2>\u003Cp>\u003Cstrong>Key Accountabilities\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Lifecycle Marketing Support (~80%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Project & Workflow Support\u003C/strong>\u003C/p>\n\n\u003Cli>Keep Asana tasks, timelines, and statuses accurate and up to date.\u003C/li>\n\u003Cli>Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers.\u003C/li>\n\u003Cli>Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach.\u003C/li>\n\n\u003Cp>\u003Cstrong>Game Event Research & Reporting\u003C/strong>\u003C/p>\n\n\u003Cli>Track upcoming in-game events, promotions, and releases across our titles.\u003C/li>\n\u003Cli>Summarize what each event is, who it targets, and why it matters to players and the business.\u003C/li>\n\u003Cli>Compile findings into a regular digest or calendar that informs messaging strategy.\u003C/li>\n\n\u003Cp>\u003Cstrong>Campaign Execution Support\u003C/strong>\u003C/p>\n\n\u003Cli>Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points.\u003C/li>\n\u003Cli>Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review.\u003C/li>\n\u003Cli>Proofread and QA copy and links before send, following team style guidelines.\u003C/li>\n\u003Cli>Maintain campaign trackers, including localization status.\u003C/li>\n\n\u003Cp>\u003Cstrong>Product Marketing Team Support (~20%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Market Research\u003C/strong>\u003C/p>\n\n\u003Cli>Conduct research on gaming industry trends, audience demographics, and competitor games.\u003C/li>\n\u003Cli>Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit).\u003C/li>\n\u003Cli>Assist in analyzing competitor performance data from external resources.\u003C/li>\n\n\u003Cp>\u003Cstrong>Live Game Marketing / New Title Launch Support\u003C/strong>\u003C/p>\n\n\u003Cli>Participate in brainstorming sessions to develop new marketing concepts and campaign ideas.\u003C/li>\n\u003Cli>Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy.\u003C/li>\n\u003Cli>Assist in working with partners by coordinating communications and delivering marketing materials.\u003C/li>\n\u003Cli>Assist the broader Product Marketing team with ad hoc tasks and projects.\u003C/li>\n\n\u003Cp>\u003Cstrong>Project Management\u003C/strong>\u003C/p>\n\n\u003Cli>Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners.\u003C/li>\u003Cbr>\u003Ch2>Your background includes:\u003C/h2>\u003Cp>\u003Cstrong>Required\u003C/strong>\u003C/p>\n\n\u003Cli>Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field).\u003C/li>\n\u003Cli>Strong Excel or Google Sheets skills (sorting, formulas, basic organization).\u003C/li>\n\u003Cli>Understanding of player-facing communications and what makes game messaging effective.\u003C/li>\n\u003Cli>Excellent written communication and attention to detail.\u003C/li>\n\u003Cli>Comfortable following up persistently but professionally with multiple stakeholders.\u003C/li>\n\u003Cli>Highly organized, with the ability to manage multiple deadlines.\u003C/li>\n\n\n\u003Cp>\u003Cstrong>Preferred\u003C/strong>\u003C/p>\n\n\u003Cli>Basic HTML/CSS familiarity.\u003C/li>\n\u003Cli>Experience with Asana or a similar project management tool.\u003C/li>\n\u003Cli>Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge.\u003C/li>\n\u003Cli>Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable).\u003C/li>\n\u003Cli>Interest in lifecycle, CRM, or growth marketing.\u003C/li>\n\u003Cli>Experience with Photoshop.\u003C/li>\n\n\u003Cp>\u003Cstrong>The Ideal Candidate Has\u003C/strong>\u003C/p>\n\n\u003Cli>Interest in Product Marketing and lifecycle/CRM marketing.\u003C/li>\n\u003Cli>Is deeply engaged with social media.\u003C/li>\n\u003Cli>Good communication skills (clear, logical).\u003C/li>\n\u003Cli>Reliable follow-through and a proactive, self-directed working style.\u003C/li>\n\u003Cli>A mindset clearly focused on personal and professional development.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced, dynamic environment.\u003C/li>\n\n\u003Cbr>\u003Ch2>Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:\u003C/h2>\n\n\u003Cli>\u003Cstrong>Extended Health Coverage:\u003C/strong> effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.\u003C/li>\n\u003Cli>\u003Cstrong>DEIB Benefits:\u003C/strong> DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Spending Accounts:\u003C/strong> our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.\u003C/li>\n\u003Cli>\u003Cstrong>PTO and Parental Leave: \u003C/strong>we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.\u003C/li>\n\u003Cli>\u003Cstrong>Employee and Family Assistance Program: \u003C/strong>This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.\u003C/li>\n\u003Cli>\u003Cstrong>Telus Virtual Health: \u003C/strong>we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.\u003C/li>\n\u003Cli>\u003Cstrong>Learning and growth: \u003C/strong>We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.\u003C/li>\n\u003Cli>\u003Cstrong>Pay transparency:\u003C/strong> We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.\u003C/li>\n\u003Cli>\u003Cstrong>Cool spaces:\u003C/strong> Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!\u003C/li>\n\u003Cli>\u003Cstrong>Giving back:\u003C/strong> Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!\u003C/li>\n\n\n\n\n\u003Cbr>\u003Cp>Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.\u003C/p>\u003Cbr>\u003Cp>We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!\u003C/p>\u003Cbr>\u003Cp>\u003Cb>About Kabam\u003C/b>\u003C/p>\u003Cbr>\u003Cp>Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.\u003C/p>\u003Cbr>\u003Cp>Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.\u003C/p>\u003Cbr>\u003Cp>Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.\u003C/p>\u003Cbr>\u003Cp>\u003Ci>Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!\u003C/p>","At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. This is a 4-month position from January to April 2027. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio. In this role, you can expect to: Key Accountabilities Lifecycle Marketing Support (~80%) Project & Workflow Support Keep Asana tasks, timelines, and statuses accurate and up to date. Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers. Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach. Game Event Research & Reporting Track upcoming in-game events, promotions, and releases across our titles. Summarize what each event is, who it targets, and why it matters to players and the business. Compile findings into a regular digest or calendar that informs messaging strategy. Campaign Execution Support Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points. Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review. Proofread and QA copy and links before send, following team style guidelines. Maintain campaign trackers, including localization status. Product Marketing Team Support (~20%) Market Research Conduct research on gaming industry trends, audience demographics, and competitor games. Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit). Assist in analyzing competitor performance data from external resources. Live Game Marketing / New Title Launch Support Participate in brainstorming sessions to develop new marketing concepts and campaign ideas. Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy. Assist in working with partners by coordinating communications and delivering marketing materials. Assist the broader Product Marketing team with ad hoc tasks and projects. Project Management Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners. Your background includes: Required Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field). Strong Excel or Google Sheets skills (sorting, formulas, basic organization). Understanding of player-facing communications and what makes game messaging effective. Excellent written communication and attention to detail. Comfortable following up persistently but professionally with multiple stakeholders. Highly organized, with the ability to manage multiple deadlines. Preferred Basic HTML/CSS familiarity. Experience with Asana or a similar project management tool. Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge. Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable). Interest in lifecycle, CRM, or growth marketing. Experience with Photoshop. The Ideal Candidate Has Interest in Product Marketing and lifecycle/CRM marketing. Is deeply engaged with social media. Good communication skills (clear, logical). Reliable follow-through and a proactive, self-directed working style. A mindset clearly focused on personal and professional development. Ability to thrive in a fast-paced, dynamic environment. Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people: Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more. DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs. Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account. PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures. Employee and Family Assistance Program: This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being. Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home. Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend. Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile! Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site! Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions. We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world! About Kabam Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world. Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games. Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!",1794547675000,"2026-11-13 06:30:16","2026-11-12T18:29:47.642Z",{"jsonldValid":15,"jsonld":24},1794566488058]