[{"data":1,"prerenderedAt":139},["ShallowReactive",2],{"$f7VbQlBufDYX1qIiWhY__i4QlYO7QiyOfm11G-4RM-Y4":3,"$fVS7YlUgmMseOCDpM8Gl-GzX2XGldQnD4nC94w8wtkHA":33},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":32},"fe37c535f0453216242ab929bc1ca26fef52056d552bb83d3043559aa2a7d23c","41c01367c40a45ddd0cbb444d38f43eb386a0f8fe56f416495473579d62585b4","product-marketing-manager-at-zendesk-2bd1ff3ec8","Product Marketing Manager","Zendesk","https://cdn.jobboardwise.com/logo/zdsk.co","Experience the power of exceptional service with Zendesk AI.","Software Development","US - San Francisco - Hybrid","United States",[],[],false,[19],"Full-time","Product","\u003Ch2>Job Description\u003C/h2>\u003Cp>Who We're Looking For\u003C/p>\u003Cp>Zendesk is a global leader in AI-powered customer and employee service, renowned for our powerful yet user-friendly solutions. We are seeking an experienced Product Marketing Manager to help drive product, sales, and adoption initiatives for Zendesk’s fast-growing employee service business. You will play a meaningful role in driving our employee service business forward by defining and executing GTM strategies to achieve our company’s ambitious employee service goals. You will partner cross-functionally across our product and GTM organizations and work closely with senior leaders in sales, marketing, and product. \u003C/p>\u003Cbr>\u003Cp>You are an expert storyteller who is passionate about ‘rolling your sleeves up’ and working with a broad set of stakeholders to get things done. You will report to the Director of Employee Service Product Marketing and work closely with the broader Product Marketing team.\u003C/p>\u003Cbr>\u003Cp>Key Responsibilities:\u003C/p>\u003Cul>\u003Cli>Develop and maintain a deep understanding of the employee service market, particularly Enterprise Service Management (ESM) and IT Service Management (ITSM), including buyer personas, industry trends, and competitive landscape.\u003C/li>\u003Cli>Craft compelling product narratives and solution messaging that communicate core use cases and the value of our employee service solution.\u003C/li>\u003Cli>Lead cross-functional sales, marketing, and customer initiatives. \u003C/li>\u003Cli>Collaborate with Product, Marketing, and Sales teams to develop and execute product launch strategies, including assets for campaigns, press releases, analyst briefings, and more.\u003C/li>\u003Cli>Enable GTM teams and develop materials to support customer-facing interactions, such as sales pitch decks, one pagers, case studies, demos, and more.\u003C/li>\u003Cli>Support deals and customer engagements as a subject matter expert.\u003C/li>\u003Cli>Evangelize Zendesk for Employee Service through public speaking engagements and analyst briefings.\u003C/li>\u003C/ul>\u003Cbr>\u003Cp>\u003Ci>What You Bring to the Role\u003C/i>\u003C/p>\u003Cul>\u003Cli>\u003Ci>10+ years of B2B SaaS product marketing experience.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Direct experience in the IT Service Management (ITSM) or Enterprise Service Management (ESM) market.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Exceptional storytelling ability with a talent for articulating complex ideas simply and effectively.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Superior analytical and problem-solving skills with keen attention to detail and pattern recognition.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Proven experience in utilizing advanced AI tools to perform daily work and key projects.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Executive presence with the ability to engage and collaborate effectively with senior leadership.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Strong project management skills with excellent execution, follow-through, and attention to detail.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Comfortable operating independently in a startup-like environment to build and execute new programs and initiatives and deliver on tight deadlines.\u003C/i>\u003C/li>\u003Cli>\u003Ci>Customer-first mentality with a passion for understanding and addressing customer needs.\u003C/i>\u003C/li>\u003C/ul>The US annualized base salary range for this position is $153,000.00-$229,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.\u003Cp>\u003Cb>The intelligent heart of customer experience\u003C/b>\u003C/p>\u003Cp>Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.\u003C/p>\u003Cp>Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.\u003C/p>\u003Cp>As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.\u003C/p>\u003Cp>Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. \u003C/p>\u003Cp>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.\u003C/p>","Job Description Who We're Looking For Zendesk is a global leader in AI-powered customer and employee service, renowned for our powerful yet user-friendly solutions. We are seeking an experienced Product Marketing Manager to help drive product, sales, and adoption initiatives for Zendesk’s fast-growing employee service business. You will play a meaningful role in driving our employee service business forward by defining and executing GTM strategies to achieve our company’s ambitious employee service goals. You will partner cross-functionally across our product and GTM organizations and work closely with senior leaders in sales, marketing, and product. You are an expert storyteller who is passionate about ‘rolling your sleeves up’ and working with a broad set of stakeholders to get things done. You will report to the Director of Employee Service Product Marketing and work closely with the broader Product Marketing team. Key Responsibilities: Develop and maintain a deep understanding of the employee service market, particularly Enterprise Service Management (ESM) and IT Service Management (ITSM), including buyer personas, industry trends, and competitive landscape. Craft compelling product narratives and solution messaging that communicate core use cases and the value of our employee service solution. Lead cross-functional sales, marketing, and customer initiatives. Collaborate with Product, Marketing, and Sales teams to develop and execute product launch strategies, including assets for campaigns, press releases, analyst briefings, and more. Enable GTM teams and develop materials to support customer-facing interactions, such as sales pitch decks, one pagers, case studies, demos, and more. Support deals and customer engagements as a subject matter expert. Evangelize Zendesk for Employee Service through public speaking engagements and analyst briefings. What You Bring to the Role 10+ years of B2B SaaS product marketing experience. Direct experience in the IT Service Management (ITSM) or Enterprise Service Management (ESM) market. Exceptional storytelling ability with a talent for articulating complex ideas simply and effectively. Superior analytical and problem-solving skills with keen attention to detail and pattern recognition. Proven experience in utilizing advanced AI tools to perform daily work and key projects. Executive presence with the ability to engage and collaborate effectively with senior leadership. Strong project management skills with excellent execution, follow-through, and attention to detail. Comfortable operating independently in a startup-like environment to build and execute new programs and initiatives and deliver on tight deadlines. Customer-first mentality with a passion for understanding and addressing customer needs. The US annualized base salary range for this position is $153,000.00-$229,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.",0,1791602511000,"2026-10-10 05:24:54","Posted Today","",true,153000,229000,"USD",{"jsonldValid":17,"jsonld":27},{"jobs":34},[35,50,71,89,106,124],{"id":36,"applyToken":37,"slug":38,"title":39,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":40,"country":41,"applicantCountries":42,"applicantStates":43,"remote":17,"employmentType":44,"department":45,"content_html":46,"content_text":47,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":48,"isPaid":17,"schema":49},"7c055b8e2ab7dc4f752ce2eb0a525e28adf335ab43632973c85dd7f957c5804c","89d09c6e0df82304161f34fb39a1e8ccdb7cab1c7f38481af89533867f9e4aee","gtm-enablement-specialist-at-zendesk-0e54c0e4df","GTM Enablement Specialist","Portugal - Lisbon - Hybrid","Portugal",[],[],[19],"Other","\u003Ch2>Job Description\u003C/h2>\u003Cp>The GTM Enablement Specialist - Prospecting Acceleration Specialist is a high-impact, field-facing role focused on improving the productivity and performance of Zendesk’s regional Sales Development teams. This role is designed for a proven prospecting expert who can partner closely with regional SDR/BDR leaders to identify performance gaps, optimize outbound execution, and accelerate pipeline and bookings generation per rep.\u003C/p>\u003Cp>Whether you are a high-performing Zendesk BDR ready to expand your impact, or a seasoned sales development professional who thrives on turning insight into measurable results, this role offers the opportunity to shape how prospecting excellence scales across the organization.\u003C/p>\u003Cp>In this role, you will own the strategy and execution of programs that improve prospecting effectiveness — from onboarding and ongoing skill development to messaging optimization and field coaching. You will be expected to build trust with the field, use data and AI-enabled tools to identify opportunities, and drive measurable improvements in SDR/BDR productivity and output. This is a high-visibility role with direct accountability for helping teams produce stronger pipeline outcomes.\u003C/p>\u003Cp>Success in this role will be measured by improvements in prospecting productivity, pipeline output, conversion rates, ramp effectiveness, and the scalable use of AI to improve individual and team performance.\u003C/p>\u003Cbr>\u003Ch2>What You’ll Do\u003C/h2>\u003Ch3>Drive Prospecting Productivity\u003C/h3>\u003Cul>\u003Cli>Partner with regional SDR/BDR leaders to identify opportunities to improve rep productivity, pipeline generation, and bookings per head.\u003C/li>\u003Cli>Translate field performance data into practical action plans that improve execution across teams.\u003C/li>\u003Cli>Use AI-enabled tools to surface insights faster, identify patterns in prospecting behavior, and enable faster, better decisions.\u003C/li>\u003Cli>Track and report on the impact of prospecting programs and coaching interventions.\u003C/li>\u003C/ul>\u003Ch3>Accelerate New Hire Ramp\u003C/h3>\u003Cul>\u003Cli>Deliver in-person and virtual onboarding programs that help new BDRs ramp quickly and perform with confidence.\u003C/li>\u003Cli>Ensure new hires are equipped with the messaging, tools, behaviors, and habits needed to achieve productivity targets early.\u003C/li>\u003Cli>Leverage AI tools to streamline onboarding content development, personalize learning support, and scale ramp resources across the organization.\u003C/li>\u003C/ul>\u003Ch3>Improve Outbound Execution\u003C/h3>\u003Cul>\u003Cli>Analyze prospecting data and collaborate with Sales Ops, Marketing, Enablement, and regional leaders to optimize cadences, messaging, talk tracks, and channel mix.\u003C/li>\u003Cli>Identify what is working across regions and scale those best practices to improve performance.\u003C/li>\u003Cli>Use AI to accelerate content iteration, improve analysis of sequence and message performance, and generate scalable prospecting resources.\u003C/li>\u003C/ul>\u003Ch3>Coach for Performance\u003C/h3>\u003Cul>\u003Cli>Work directly with SDR/BDR managers to diagnose skill gaps and coach reps on prospecting fundamentals, objection handling, qualification, and conversion.\u003C/li>\u003Cli>Reinforce high-impact behaviors through field coaching, call reviews, and tactical training.\u003C/li>\u003Cli>Use AI-powered tools to summarize call insights, identify coaching themes, and develop more efficient, targeted reinforcement.\u003C/li>\u003C/ul>\u003Ch3>Build Regional Alignment\u003C/h3>\u003Cul>\u003Cli>Serve as a trusted partner to regional leaders by understanding local performance trends, market conditions, and execution challenges.\u003C/li>\u003Cli>Adapt global programs to regional needs while maintaining consistency in core standards.\u003C/li>\u003Cli>Use AI-informed analysis to compare trends across regions and scale successful experiments more effectively.\u003C/li>\u003C/ul>\u003Ch3>Collaborate Cross-Functionally\u003C/h3>\u003Cul>\u003Cli>Work closely with Marketing, Enablement, Business Operations, and Product teams to ensure the SDR/BDR organization has the content, tools, and insights needed to improve results.\u003C/li>\u003Cli>Share voice-of-the-field feedback to influence programs, tooling, and messaging strategy.\u003C/li>\u003Cli>Help identify and pilot AI-enabled workflows that can improve efficiency and scale learning, coaching, and execution across the organization.\u003C/li>\u003C/ul>\u003Ch2>What You Bring\u003C/h2>\u003Cul>\u003Cli>2–4+ years in Sales Development, preferably in a high-growth SaaS environment\u003C/li>\u003Cli>Experience as a high-performing BDR/SDR, ideally with demonstrated success in prospecting, pipeline creation, and conversion\u003C/li>\u003Cli>Familiarity with the realities of frontline sales development and the ability to coach from experience\u003C/li>\u003Cli>Deep understanding of outbound prospecting tactics and modern sales engagement tools such as Salesforce, Gong, Sales Nav, Outreach, Salesloft or ZoomInfo\u003C/li>\u003Cli>Strong analytical mindset with the ability to use data and AI-enabled tools to identify trends, diagnose issues, and measure impact\u003C/li>\u003Cli>AI fluency and curiosity; comfortable using AI-powered tools to improve personal productivity and to scale learning, coaching, and enablement resources for the broader team\u003C/li>\u003Cli>Excellent communication and facilitation skills, with the ability to influence both reps and leaders\u003C/li>\u003Cli>Strong cross-functional collaborator who thrives in a fast-moving, performance-driven environment\u003C/li>\u003Cli>Passion for building repeatable systems that improve productivity and help teams produce stronger pipeline outcomes\u003C/li>\u003C/ul>\u003Cp>#LI-AO1\u003Cbr>\u003C/p>\u003Cp>\u003Cb>The intelligent heart of customer experience\u003C/b>\u003C/p>\u003Cp>Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.\u003C/p>\u003Cp>Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.\u003C/p>\u003Cp>As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.\u003C/p>\u003Cp>Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. \u003C/p>\u003Cp>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.\u003C/p>","Job Description The GTM Enablement Specialist - Prospecting Acceleration Specialist is a high-impact, field-facing role focused on improving the productivity and performance of Zendesk’s regional Sales Development teams. This role is designed for a proven prospecting expert who can partner closely with regional SDR/BDR leaders to identify performance gaps, optimize outbound execution, and accelerate pipeline and bookings generation per rep. Whether you are a high-performing Zendesk BDR ready to expand your impact, or a seasoned sales development professional who thrives on turning insight into measurable results, this role offers the opportunity to shape how prospecting excellence scales across the organization. In this role, you will own the strategy and execution of programs that improve prospecting effectiveness — from onboarding and ongoing skill development to messaging optimization and field coaching. You will be expected to build trust with the field, use data and AI-enabled tools to identify opportunities, and drive measurable improvements in SDR/BDR productivity and output. This is a high-visibility role with direct accountability for helping teams produce stronger pipeline outcomes. Success in this role will be measured by improvements in prospecting productivity, pipeline output, conversion rates, ramp effectiveness, and the scalable use of AI to improve individual and team performance. What You’ll Do Drive Prospecting Productivity Partner with regional SDR/BDR leaders to identify opportunities to improve rep productivity, pipeline generation, and bookings per head. Translate field performance data into practical action plans that improve execution across teams. Use AI-enabled tools to surface insights faster, identify patterns in prospecting behavior, and enable faster, better decisions. Track and report on the impact of prospecting programs and coaching interventions. Accelerate New Hire Ramp Deliver in-person and virtual onboarding programs that help new BDRs ramp quickly and perform with confidence. Ensure new hires are equipped with the messaging, tools, behaviors, and habits needed to achieve productivity targets early. Leverage AI tools to streamline onboarding content development, personalize learning support, and scale ramp resources across the organization. Improve Outbound Execution Analyze prospecting data and collaborate with Sales Ops, Marketing, Enablement, and regional leaders to optimize cadences, messaging, talk tracks, and channel mix. Identify what is working across regions and scale those best practices to improve performance. Use AI to accelerate content iteration, improve analysis of sequence and message performance, and generate scalable prospecting resources. Coach for Performance Work directly with SDR/BDR managers to diagnose skill gaps and coach reps on prospecting fundamentals, objection handling, qualification, and conversion. Reinforce high-impact behaviors through field coaching, call reviews, and tactical training. Use AI-powered tools to summarize call insights, identify coaching themes, and develop more efficient, targeted reinforcement. Build Regional Alignment Serve as a trusted partner to regional leaders by understanding local performance trends, market conditions, and execution challenges. Adapt global programs to regional needs while maintaining consistency in core standards. Use AI-informed analysis to compare trends across regions and scale successful experiments more effectively. Collaborate Cross-Functionally Work closely with Marketing, Enablement, Business Operations, and Product teams to ensure the SDR/BDR organization has the content, tools, and insights needed to improve results. Share voice-of-the-field feedback to influence programs, tooling, and messaging strategy. Help identify and pilot AI-enabled workflows that can improve efficiency and scale learning, coaching, and execution across the organization. What You Bring 2–4+ years in Sales Development, preferably in a high-growth SaaS environment Experience as a high-performing BDR/SDR, ideally with demonstrated success in prospecting, pipeline creation, and conversion Familiarity with the realities of frontline sales development and the ability to coach from experience Deep understanding of outbound prospecting tactics and modern sales engagement tools such as Salesforce, Gong, Sales Nav, Outreach, Salesloft or ZoomInfo Strong analytical mindset with the ability to use data and AI-enabled tools to identify trends, diagnose issues, and measure impact AI fluency and curiosity; comfortable using AI-powered tools to improve personal productivity and to scale learning, coaching, and enablement resources for the broader team Excellent communication and facilitation skills, with the ability to influence both reps and leaders Strong cross-functional collaborator who thrives in a fast-moving, performance-driven environment Passion for building repeatable systems that improve productivity and help teams produce stronger pipeline outcomes #LI-AO1 The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.","EUR",{"jsonldValid":17,"jsonld":27},{"id":51,"applyToken":52,"slug":53,"title":54,"companyname":55,"companylogo":56,"companyTagline":57,"companyIndustry":58,"city":59,"country":59,"applicantCountries":60,"applicantStates":61,"remote":28,"employmentType":62,"department":45,"content_html":63,"content_text":64,"years":23,"createdAt":65,"updatedAtISO":66,"postedAtISO":67,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":68,"salaryMax":69,"currency":31,"isPaid":17,"schema":70},"1c7a810eeff620927ff5d7e63645490acba1a66f0be8c45e96b714365cde38e2","f8db50e5858505d1a2c2910e25edc85855c686735b0a086b6d12c26ded9c2527","senior-product-and-go-to-market-strategist-at-betterup-517417cef3","Senior Product and Go-to-Market Strategist","BetterUp","https://cdn.jobboardwise.com/logo/betterup.com","At BetterUp, we're helping people everywhere pursue their lives with greater clarity, purpose, and passion.","Professional Training and Coaching","All Hubs",[],[],[19],"\u003Ch1>\u003Cstrong>Senior Product and Go-to-Market Strategist\u003C/strong>\u003C/h1>\u003Cp>United States (Hub-based)\u003C/p>\u003Cp>Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\u003C/p>\u003Cp>We do. We can't cram it all in here, but you'll start noticing it from the first interview.\u003C/p>\u003Cp>Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\u003C/p>\u003Cp>This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.\u003C/p>\u003Cp>\u003Cstrong>Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\u003C/strong>\u003C/p>\u003Cp>If that sounds exciting, and the job description below feels like a fit, we really should start talking.\u003C/p>\u003Cp>\u003Cstrong>We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.\u003C/strong>\u003Cbr>\u003C/p>\u003Ch2>\u003Cstrong>The Opportunity\u003C/strong>\u003C/h2>\u003Cp>BetterUp is hiring a Senior Product and Go-to-Market Strategist to own the positioning and narrative that drive our full customer journey, grounded in a deep understanding of the business problems our customers face and the market and customer intelligence that explains them. This is not a traditional product marketing role organized around a single product or a queue of field requests. You'll be deployed against BetterUp's highest-priority growth and go-to-market problems. You'll turn win/loss patterns, buyer and customer research, competitive signals, and account-level data into clear strategic choices about where and how BetterUp competes, and then into the messaging and assets the field uses every day. You'll report to the Vice President of Product Marketing and operate as a strategic partner to the business: structuring ambiguous problems fast, influencing Sales, Customer Success, Product, Demand Gen , and shipping high-craft work without waiting to be tasked. This is a senior individual contributor role with no direct reports, built for someone who wants to be in the room while BetterUp's multi-product platform story and AI-native operating model take shape.\u003C/p>\u003Ch2>\u003Cstrong>What success looks like in your first year\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>An executive-persona messaging framework grounded in the business problems CHROs, CEOs, CFOs, and transformation leaders are solving, and adopted as the single source the field works from.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A unified platform story that replaces product-by-product pitching and positions BetterUp clearly against build-vs-buy and general-purpose AI.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A CHRO business-case toolkit that equips our champions to win budget and buy-in from their CEO and executive team.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A reusable deal-story system: frameworks and examples by business problem (M&A integration, restructuring, AI transformation) that sellers and squad leads run with, replacing one-off deck requests.\u003C/p>\u003C/li>\u003Cli>\u003Cp>A sharper category point of view on AI transformation and the new workforce that fuels executive thought leadership.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Start from the customer's business problem.\u003C/strong> Build a deep understanding of the enterprise-level problems that keep CEOs, CFOs, and CHROs up at night, such as integrating teams after an M&A deal, missing goals quarter after quarter, executing a strategy through a restructuring, scaling through rapid growth without losing performance, and driving AI transformation that the workforce actually adopts. Connect those problems to BetterUp's solution in a customer-centric way, so that positioning, messaging, and proof start from the customer's reality instead of our product features.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Apply and inform market and customer intelligence.\u003C/strong> Partner with the team that leads market and customer intelligence. Use their win/loss, buyer, competitive, and account data to make strategic positioning and messaging choices, and feed back what you learn from the field, customer conversations, and your own analysis to sharpen their research.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Own positioning and messaging across the customer journey.\u003C/strong> Define how BetterUp shows up to net-new buyers and existing customers, across web, campaigns, events, sales conversations, QBRs, and renewals. The platform story should land in 30 seconds and hold up over a long sales cycle.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Lead the multi-product and platform narrative.\u003C/strong> Own the strategy and story that moves single-product accounts to platform accounts. Measure success in pipeline, net retention, and platform conversion, not in deck count.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Lead product launches into market.\u003C/strong> Own end-to-end launch strategy and narrative for new products and capabilities, including positioning, naming, proof, sales narrative, and analyst story, in partnership with Product, Demand Gen, and Brand.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Turn strategy into scalable field systems\u003C/strong>. Diagnose where deals and renewals stall, then build the reusable narratives, competitive plays, value-realization stories, and customer proof that fix it: the canonical pitch, battlecards, QBR and renewal playbooks, and a case-study engine, written tightly enough that Sales and CS don't rewrite them for every account.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Sharpen BetterUp's category position.\u003C/strong> Help define how we talk about human transformation, what we stand for, and where the market is heading, and bring that point of view into analyst, executive, and field conversations.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Operate AI-native.\u003C/strong> Use AI to compress research, synthesize across accounts, draft, and iterate faster, and contribute to the VP's operating model for how the team uses AI in strategy and narrative work.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>If you have some or all of the following, please apply:\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG. Additional experience in a lean, high-growth scale-up is a plus. Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Strategic and analytical excellence:\u003C/strong> You combine structured, analytical thinking with creative problem-solving. You can take a messy, ambiguous situation, frame the issue, map the options, and turn data into clear strategic choices within days.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Relentless curiosity\u003C/strong>: You want to understand how a business works, why a buyer said no, and what the data isn't telling you yet. You ask the next question before someone asks you.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>A customer-centric instinct for enterprise problems:\u003C/strong> You're energized by understanding the business problems executives face and connecting them to a solution in language they recognize and repeat.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Craft of writing:\u003C/strong> You can write a pitch that lands, a narrative that builds, and a customer-facing line a CHRO repeats word for word. You care about sentences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Cross-functional influence:\u003C/strong> You build trust quickly with Product, Sales, Customer Success, Demand Gen, and senior executives, and you bring structure to the work, which makes every room sharper.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Hypothesis-driven thinking with shipping discipline:\u003C/strong> You form a point of view, pressure-test it against data and customer signal, and then ship. You build; you don't just recommend.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Agility and resilience:\u003C/strong> You thrive in a fast-paced, ambiguous environment where priorities shift, and you stay focused on impact.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>AI fluency:\u003C/strong> You drive strategy for how AI improves your function, identifying high-leverage opportunities and quantifying the impact on key business metrics. You also teach and influence others through your AI expertise.\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cstrong>Enterprise buyer exposure:\u003C/strong> Experience selling to or working directly with executive buyers such as CHROs, CFOs, and CEOs, and with the buying committees around them.\u003C/p>\u003C/li>\u003Cli>\u003Cp>\u003Cstrong>Pace and environment:\u003C/strong> Experience in a lean, high-growth scale-up where the work is built as it goes, not maintained.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2>\u003Cstrong>AI at BetterUp\u003C/strong>\u003C/h2>\u003Cp>Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology: people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\u003C/p>\u003Ch2>\u003Cstrong>Benefits\u003C/strong>\u003C/h2>\u003Cp>At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\u003C/p>\u003Cul>\u003Cli>\u003Cp>Access to BetterUp coaching; one for you and one for a friend or family member\u003C/p>\u003C/li>\u003Cli>\u003Cp>A competitive compensation plan with opportunity for advancement\u003C/p>\u003C/li>\u003Cli>\u003Cp>Medical, dental, and vision insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Flexible paid time off\u003C/p>\u003C/li>\u003Cli>\u003Cp>Per year:\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>All federal/statutory holidays observed\u003C/p>\u003C/li>\u003Cli>\u003Cp>4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\u003C/p>\u003C/li>\u003Cli>\u003Cp>5 Volunteer Days to give back\u003C/p>\u003C/li>\u003Cli>\u003Cp>Learning and Development stipend\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company wide Summer & Winter breaks\u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>Year-round charitable contribution of your choice on behalf of BetterUp\u003C/p>\u003C/li>\u003Cli>\u003Cp>401(k) self contribution\u003Cbr>\u003C/p>\u003C/li>\u003C/ul>\u003Cp>We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out. We encourage everyone interested in joining us to apply.\u003C/p>\u003Cp>BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\u003C/p>\u003Cp>The base salary range for this role is as follows:\u003C/p>\u003Cp>$156,000 – $195,00 USD: New York City and San Francisco\u003C/p>\u003Cp>$140,000 – $193,000 USD: All other US locations\u003C/p>","Senior Product and Go-to-Market Strategist United States (Hub-based) Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. We do. We can't cram it all in here, but you'll start noticing it from the first interview. Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting, and the job description below feels like a fit, we really should start talking. We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying. The Opportunity BetterUp is hiring a Senior Product and Go-to-Market Strategist to own the positioning and narrative that drive our full customer journey, grounded in a deep understanding of the business problems our customers face and the market and customer intelligence that explains them. This is not a traditional product marketing role organized around a single product or a queue of field requests. You'll be deployed against BetterUp's highest-priority growth and go-to-market problems. You'll turn win/loss patterns, buyer and customer research, competitive signals, and account-level data into clear strategic choices about where and how BetterUp competes, and then into the messaging and assets the field uses every day. You'll report to the Vice President of Product Marketing and operate as a strategic partner to the business: structuring ambiguous problems fast, influencing Sales, Customer Success, Product, Demand Gen , and shipping high-craft work without waiting to be tasked. This is a senior individual contributor role with no direct reports, built for someone who wants to be in the room while BetterUp's multi-product platform story and AI-native operating model take shape. What success looks like in your first year An executive-persona messaging framework grounded in the business problems CHROs, CEOs, CFOs, and transformation leaders are solving, and adopted as the single source the field works from. A unified platform story that replaces product-by-product pitching and positions BetterUp clearly against build-vs-buy and general-purpose AI. A CHRO business-case toolkit that equips our champions to win budget and buy-in from their CEO and executive team. A reusable deal-story system: frameworks and examples by business problem (M&A integration, restructuring, AI transformation) that sellers and squad leads run with, replacing one-off deck requests. A sharper category point of view on AI transformation and the new workforce that fuels executive thought leadership. What you'll do Start from the customer's business problem. Build a deep understanding of the enterprise-level problems that keep CEOs, CFOs, and CHROs up at night, such as integrating teams after an M&A deal, missing goals quarter after quarter, executing a strategy through a restructuring, scaling through rapid growth without losing performance, and driving AI transformation that the workforce actually adopts. Connect those problems to BetterUp's solution in a customer-centric way, so that positioning, messaging, and proof start from the customer's reality instead of our product features. Apply and inform market and customer intelligence. Partner with the team that leads market and customer intelligence. Use their win/loss, buyer, competitive, and account data to make strategic positioning and messaging choices, and feed back what you learn from the field, customer conversations, and your own analysis to sharpen their research. Own positioning and messaging across the customer journey. Define how BetterUp shows up to net-new buyers and existing customers, across web, campaigns, events, sales conversations, QBRs, and renewals. The platform story should land in 30 seconds and hold up over a long sales cycle. Lead the multi-product and platform narrative. Own the strategy and story that moves single-product accounts to platform accounts. Measure success in pipeline, net retention, and platform conversion, not in deck count. Lead product launches into market. Own end-to-end launch strategy and narrative for new products and capabilities, including positioning, naming, proof, sales narrative, and analyst story, in partnership with Product, Demand Gen, and Brand. Turn strategy into scalable field systems . Diagnose where deals and renewals stall, then build the reusable narratives, competitive plays, value-realization stories, and customer proof that fix it: the canonical pitch, battlecards, QBR and renewal playbooks, and a case-study engine, written tightly enough that Sales and CS don't rewrite them for every account. Sharpen BetterUp's category position. Help define how we talk about human transformation, what we stand for, and where the market is heading, and bring that point of view into analyst, executive, and field conversations. Operate AI-native. Use AI to compress research, synthesize across accounts, draft, and iterate faster, and contribute to the VP's operating model for how the team uses AI in strategy and narrative work. If you have some or all of the following, please apply: 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG. Additional experience in a lean, high-growth scale-up is a plus. Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills Strategic and analytical excellence: You combine structured, analytical thinking with creative problem-solving. You can take a messy, ambiguous situation, frame the issue, map the options, and turn data into clear strategic choices within days. Relentless curiosity : You want to understand how a business works, why a buyer said no, and what the data isn't telling you yet. You ask the next question before someone asks you. A customer-centric instinct for enterprise problems: You're energized by understanding the business problems executives face and connecting them to a solution in language they recognize and repeat. Craft of writing: You can write a pitch that lands, a narrative that builds, and a customer-facing line a CHRO repeats word for word. You care about sentences. Cross-functional influence: You build trust quickly with Product, Sales, Customer Success, Demand Gen, and senior executives, and you bring structure to the work, which makes every room sharper. Hypothesis-driven thinking with shipping discipline: You form a point of view, pressure-test it against data and customer signal, and then ship. You build; you don't just recommend. Agility and resilience: You thrive in a fast-paced, ambiguous environment where priorities shift, and you stay focused on impact. AI fluency: You drive strategy for how AI improves your function, identifying high-leverage opportunities and quantifying the impact on key business metrics. You also teach and influence others through your AI expertise. Enterprise buyer exposure: Experience selling to or working directly with executive buyers such as CHROs, CFOs, and CEOs, and with the buying committees around them. Pace and environment: Experience in a lean, high-growth scale-up where the work is built as it goes, not maintained. AI at BetterUp Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology: people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact. Benefits At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. Access to BetterUp coaching; one for you and one for a friend or family member A competitive compensation plan with opportunity for advancement Medical, dental, and vision insurance Flexible paid time off Per year: All federal/statutory holidays observed 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work) 5 Volunteer Days to give back Learning and Development stipend Company wide Summer & Winter breaks Year-round charitable contribution of your choice on behalf of BetterUp 401(k) self contribution We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out. We encourage everyone interested in joining us to apply. BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The base salary range for this role is as follows: $156,000 – $195,00 USD: New York City and San Francisco $140,000 – $193,000 USD: All other US locations",1791598671000,"2026-10-10 04:22:30","2026-10-09T17:48:35.481+00:00",156000,195,{"jsonldValid":17,"jsonld":27},{"id":72,"applyToken":73,"slug":74,"title":39,"companyname":75,"companylogo":76,"companyIndustry":77,"city":78,"country":79,"applicantCountries":80,"applicantStates":81,"remote":17,"employmentType":82,"department":45,"content_html":83,"content_text":84,"years":23,"createdAt":85,"updatedAtISO":86,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":87,"isPaid":17,"schema":88},"b697d56060354298f87c06af2044c618b987683064491f770dc292a0c2fabd22","735b422087928e8cc217395fffbb732e3b3bf595ed525df542ce4283162ec846","gtm-enablement-specialist-at-snap-finance-6e2b47bb6a","Snap Finance","https://cdn.jobboardwise.com/logo/snapfinance.com","Financial Services","Alajuela","Costa Rica",[],[],[19],"\u003Cp>\u003Cb>Company Overview:\u003C/b>\u003C/p>\u003Cp>At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.\u003C/p>\u003Cp>\u003Cb>If you're looking to make an impact and grow with a team that values you, come join us!\u003C/b>\u003C/p>\u003Cp>\u003Cb>Job Description\u003C/b>\u003C/p>\u003Cp>The most exciting and enticing Enablement Team in the world is hiring! We need a talented, highly motivated GTM Enablement Specialist to join our growing team in Costa Rica and help us bring new products, features, and initiatives to the Sales organization the right way, every time. This role is based in Costa Rica and works closely with Enablement leadership and cross-functional partners at the Snap Finance home office in Salt Lake City, Utah.\u003C/p>\u003Cbr>\u003Cp>As GTM Enablement Specialist, you will sit at the intersection of Sales and the departments that drive change into it, owning how that change reaches the field. You will project-manage cross-departmental initiatives coming from Marketing, Product, and our Salesforce team, coordinate launches and releases, and make sure the Sales team is ready, trained, and bought in before anything goes live. You will capture what Sales needs from the business, test that it actually works before it ships, and measure whether the change stuck once it did. Your input, ideas, and creativity will be pivotal in helping us turn major business rollouts into smooth, well-adopted wins for our sales agents and merchants. Even better, you will work with a highly talented leadership team focused on your career path and developing your skills in a way that works for you.\u003C/p>\u003Cbr>\u003Ch2>How you'll make an impact:\u003C/h2>\u003Cul>\u003Cli>Project-manage GTM initiatives on behalf of Sales for cross-departmental projects led by Marketing, Product, and Salesforce\u003C/li>\u003Cli>Coordinate launches and releases to the Sales organization, owning readiness checklists, communication plans, and go-live timing\u003C/li>\u003Cli>Lead change and adoption management for new tools, processes, and products\u003C/li>\u003Cli>Deliver change reporting and analysis on launch adoption and follow-up needs using Microsoft Excel and other platforms\u003C/li>\u003Cli>Own Sales business requirements intake: gather, document, and prioritize what Sales needs from upcoming changes\u003C/li>\u003Cli>Drive Sales business readiness and UAT, validating new features and workflows before release\u003C/li>\u003Cli>Coordinate Product-to-Sales release communication, translating release notes into clear, field-ready messaging\u003C/li>\u003Cli>Develop your skills working with top-tier professionals in an outstanding cultural atmosphere\u003C/li>\u003Cli>Engage in your career path and have an active role in your professional future at Snap Finance\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>What you'll need to succeed:\u003C/h2>\u003Cul>\u003Cli>2+ years of experience in a Project Management, Change Management, Product Operations, GTM, or Corporate Specialist role, preferably supporting a Sales organization\u003C/li>\u003Cli>1+ years of experience working in Sales or a People/Service-Related industry (such as retail or serving)\u003C/li>\u003Cli>Comfortable managing multiple cross-functional workstreams at once and holding partners accountable to dates without losing the relationship\u003C/li>\u003Cli>Clear, concise, engaging communication skills, both written and verbal, with professional fluency in English (Spanish a plus) and the ability to turn technical detail into plain language for the field\u003C/li>\u003Cli>Comfortable partnering with U.S.-based teams and aligning your schedule to U.S. business hours as needed\u003C/li>\u003Cli>Proficient in Microsoft Word, Excel, OneNote, and Teams\u003C/li>\u003Cli>Unrelenting attention to detail with a passion for design\u003C/li>\u003Cli>Strong organizational and multitasking skills: proactive, positive, strong follow-through, and highly professional in all interactions\u003C/li>\u003Cli>Want to work for a fast-paced, growing, and changing organization poised to dominate its industry\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>What would make you stand out: \u003C/h2>\u003Cul>\u003Cli>Bachelor’s Degree\u003C/li>\u003Cli>Project Management Software experience (Smartsheet, Monday, Wrike, Jira, Asana, etc.)\u003C/li>\u003Cli>PMP, CAPM, Prosci, or similar project or change management certification\u003C/li>\u003Cli>Experience with UAT, release management, or working alongside Product, Engineering, or Salesforce administration teams\u003C/li>\u003Cli>Working knowledge of Salesforce (Sales Cloud) from a user or business-analyst perspective\u003C/li>\u003Cli>Experience with a sales content or enablement platform (Highspot, Seismic, Showpad, etc.)\u003C/li>\u003Cli>Adobe Illustrator/Photoshop or Canva Pro experience\u003C/li>\u003Cli>Experience in consumer finance, lease-to-own, or retail point-of-sale\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Why Join Us:\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Generous paid time off\u003C/p>\u003C/li>\u003Cli>\u003Cp>Competitive medical, dental & vision coverage\u003C/p>\u003C/li>\u003Cli>\u003Cp>401K with company match for US\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company-paid life insurance\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company-paid short-term and long-term disability\u003C/p>\u003C/li>\u003Cli>\u003Cp>Access to mental health and wellness resources\u003C/p>\u003C/li>\u003Cli>\u003Cp>Company-paid volunteer time to do good in your community\u003C/p>\u003C/li>\u003Cli>\u003Cp>Legal coverage and other supplemental options\u003C/p>\u003C/li>\u003Cli>\u003Cp>A value-based culture where growth opportunities are endless\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>More:\u003C/b>\u003C/p>\u003Cp>Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com.\u003C/p>\u003Cp>California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice \u003C/p>","Company Overview: At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. If you're looking to make an impact and grow with a team that values you, come join us! Job Description The most exciting and enticing Enablement Team in the world is hiring! We need a talented, highly motivated GTM Enablement Specialist to join our growing team in Costa Rica and help us bring new products, features, and initiatives to the Sales organization the right way, every time. This role is based in Costa Rica and works closely with Enablement leadership and cross-functional partners at the Snap Finance home office in Salt Lake City, Utah. As GTM Enablement Specialist, you will sit at the intersection of Sales and the departments that drive change into it, owning how that change reaches the field. You will project-manage cross-departmental initiatives coming from Marketing, Product, and our Salesforce team, coordinate launches and releases, and make sure the Sales team is ready, trained, and bought in before anything goes live. You will capture what Sales needs from the business, test that it actually works before it ships, and measure whether the change stuck once it did. Your input, ideas, and creativity will be pivotal in helping us turn major business rollouts into smooth, well-adopted wins for our sales agents and merchants. Even better, you will work with a highly talented leadership team focused on your career path and developing your skills in a way that works for you. How you'll make an impact: Project-manage GTM initiatives on behalf of Sales for cross-departmental projects led by Marketing, Product, and Salesforce Coordinate launches and releases to the Sales organization, owning readiness checklists, communication plans, and go-live timing Lead change and adoption management for new tools, processes, and products Deliver change reporting and analysis on launch adoption and follow-up needs using Microsoft Excel and other platforms Own Sales business requirements intake: gather, document, and prioritize what Sales needs from upcoming changes Drive Sales business readiness and UAT, validating new features and workflows before release Coordinate Product-to-Sales release communication, translating release notes into clear, field-ready messaging Develop your skills working with top-tier professionals in an outstanding cultural atmosphere Engage in your career path and have an active role in your professional future at Snap Finance What you'll need to succeed: 2+ years of experience in a Project Management, Change Management, Product Operations, GTM, or Corporate Specialist role, preferably supporting a Sales organization 1+ years of experience working in Sales or a People/Service-Related industry (such as retail or serving) Comfortable managing multiple cross-functional workstreams at once and holding partners accountable to dates without losing the relationship Clear, concise, engaging communication skills, both written and verbal, with professional fluency in English (Spanish a plus) and the ability to turn technical detail into plain language for the field Comfortable partnering with U.S.-based teams and aligning your schedule to U.S. business hours as needed Proficient in Microsoft Word, Excel, OneNote, and Teams Unrelenting attention to detail with a passion for design Strong organizational and multitasking skills: proactive, positive, strong follow-through, and highly professional in all interactions Want to work for a fast-paced, growing, and changing organization poised to dominate its industry What would make you stand out: Bachelor’s Degree Project Management Software experience (Smartsheet, Monday, Wrike, Jira, Asana, etc.) PMP, CAPM, Prosci, or similar project or change management certification Experience with UAT, release management, or working alongside Product, Engineering, or Salesforce administration teams Working knowledge of Salesforce (Sales Cloud) from a user or business-analyst perspective Experience with a sales content or enablement platform (Highspot, Seismic, Showpad, etc.) Adobe Illustrator/Photoshop or Canva Pro experience Experience in consumer finance, lease-to-own, or retail point-of-sale Why Join Us: Generous paid time off Competitive medical, dental & vision coverage 401K with company match for US Company-paid life insurance Company-paid short-term and long-term disability Access to mental health and wellness resources Company-paid volunteer time to do good in your community Legal coverage and other supplemental options A value-based culture where growth opportunities are endless More: Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com. California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice",1791598670000,"2026-10-10 04:22:31","CRC",{"jsonldValid":17,"jsonld":27},{"id":90,"applyToken":91,"slug":92,"title":93,"companyname":94,"companylogo":95,"companyIndustry":96,"city":97,"country":98,"applicantCountries":99,"applicantStates":100,"remote":17,"employmentType":101,"department":20,"content_html":102,"content_text":103,"years":23,"createdAt":85,"updatedAtISO":86,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":104,"isPaid":17,"schema":105},"bb59ed168a5016f77d1221d3ceca78e9a7c46c62ca847800645b5abdb613a43f","8dd243a941efdf92e2a13f01bf1feb090a198f4f42fda628a2cfa44d7fe2f7c9","senior-product-marketing-executive-2yrs-contract-at-samsung-electronics-uk-3188b4c06c","Senior / Product Marketing Executive (2yrs contract)","Samsung Electronics UK","https://cdn.jobboardwise.com/logo/samsung.com","Appliances, Electrical, and Electronics Manufacturing","Mapletree Business City","Singapore",[],[],[19],"\u003Cp>\u003Cb>Position Summary\u003C/b>\u003C/p>A Product Marketer in the TV/AV division will take ownership of the entire product lifecycle—from market analysis, product planning, and positioning to go-to-market strategy and sales promotions and sustenance. This role will be required to work closely with sales, and trade marketing teams to drive category growth and maintain Samsung’s leadership in the category\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>\u003Cspan>Role and Responsibilities\u003C/span>\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cul>\u003Cli>\u003Cb>Product Ownership:\u003C/b> Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned category. \u003C/li>\u003Cli>\u003Cb>Market Intelligence:\u003C/b> Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.   \u003C/li>\u003Cli>\u003Cb>Launch Management\u003C/b>: Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.\u003C/li>\u003Cli>\u003Cb>Drive Sell-out & Promotion Management\u003C/b>: On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness.\u003C/li>\u003Cli>\u003Cb>Cross-Functional Collaboration:\u003C/b> Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.\u003C/li>\u003Cli>\u003Cb>Online Drive:\u003C/b> Work closely with online team to build campaigns and improvement plans to achieve online sales target. \u003C/li>\u003Cli>\u003Cb>Demand Planning & managing SCM KPIs: \u003C/b>Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.\u003C/li>\u003Cli>\u003Cb>Business Health :\u003C/b> Work together with Senior PM to maintain overall  category health\u003C/li>\u003Cli>Any other Ad Hoc duties and reporting \u003C/li>\u003C/ul>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>\u003Cspan>Skills and Qualifications\u003C/span>\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree in Business, Marketing, or a related field.\u003C/li>\u003Cli>1- 3 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage  \u003C/li>\u003Cli>Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.\u003C/li>\u003Cli>Commercial acumen, analytical mindset, and a passion for technology and innovation.\u003C/li>\u003Cli>Good business planning, project management and execution skills\u003C/li>\u003Cli>Good communication, presentation and interpersonal skills\u003C/li>\u003Cli>Able to strive in a face paced environment\u003C/li>\u003C/ul>\u003Cp>* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.\u003C/p>","Position Summary A Product Marketer in the TV/AV division will take ownership of the entire product lifecycle—from market analysis, product planning, and positioning to go-to-market strategy and sales promotions and sustenance. This role will be required to work closely with sales, and trade marketing teams to drive category growth and maintain Samsung’s leadership in the category Role and Responsibilities Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned category. Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies. Launch Management : Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans. Drive Sell-out & Promotion Management : On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness. Cross-Functional Collaboration: Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns. Online Drive: Work closely with online team to build campaigns and improvement plans to achieve online sales target. Demand Planning & managing SCM KPIs: Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory. Business Health : Work together with Senior PM to maintain overall category health Any other Ad Hoc duties and reporting Skills and Qualifications Bachelor’s degree in Business, Marketing, or a related field. 1- 3 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment. Commercial acumen, analytical mindset, and a passion for technology and innovation. Good business planning, project management and execution skills Good communication, presentation and interpersonal skills Able to strive in a face paced environment * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.","SGD",{"jsonldValid":17,"jsonld":27},{"id":107,"applyToken":108,"slug":109,"title":110,"companyname":111,"companylogo":112,"companyIndustry":77,"city":113,"country":14,"applicantCountries":114,"applicantStates":115,"remote":17,"employmentType":116,"department":45,"content_html":117,"content_text":118,"years":23,"createdAt":119,"updatedAtISO":120,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":121,"salaryMax":122,"currency":31,"isPaid":17,"schema":123},"89e156ace4ea219af56f644ba7a7ea392dd86ef5f0f0ed44038a1827d918eee9","10410e5c180f478b09ca3febb370ae303947b91474775e1fe17c91a94e45fd78","go-to-market-gtm-banking-community-leader-at-lseg-8d88fce26e","Go-To-Market (GTM) Banking Community Leader","LSEG","https://cdn.jobboardwise.com/logo/lseg.com","USA-New York-28 Liberty Street",[],[],[19],"\u003Cp>\u003Cb>Go-To-Market (GTM) Banking Community Leader\u003C/b>\u003C/p>\u003Cp>\u003Cb> \u003C/b>\u003C/p>\u003Cp>\u003Cb>Role Purpose\u003C/b> \u003C/p>\u003Cp>The \u003Cb>GTM Banking Community Leader\u003C/b> is a senior level position responsible for driving execution of LSEG’s go-to-market strategy for this key customer segment. Central to this role is the alignment with the Global Banking Community Leader in the Data and Analytics (D&A) Division as well LSEG’s global Sales and Account Management (SAM) organization. The role focuses on driving direct customer awareness & adoption, supporting revenue growth and broader commercial outcomes in partnership with SAM. This includes building and maintaining effective relationships with a broad range of internal stakeholders, external LSEG partners and key customers to drive accelerated growth, enable product innovation, unlock new opportunities, gain deep Voice of Customer (VoC) feedback to support telemetry capture, with the goal of enhancing LSEG’s market competitiveness in the Banking space. \u003C/p>\u003Cp>\u003Cb>Position Summary\u003C/b>\u003Cbr>The GTM Banking Community Leader is a critical role within SAM and specifically the GTM team, part of the RevOps & GTM organization. The function is responsible for driving the execution of the global sales go-to-market strategy for the Banking community. The role shapes and defines SAM execution on product & business strategy and maximizes sales productivity to deliver financial performance. In addition to the Banking community leadership, the role also supports the product organization in capturing customer priorities & challenges, alongside its understanding of the broader Banking competitive landscape.\u003C/p>\u003Cp>\u003Cb>Role Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>Go-to-Market strategy execution and management\u003C/b>\u003C/p>\u003Cp>- Partner with SAM Leadership and teams to shape sales and retention strategy – including the relevant components of LSEG’s AI strategy - leveraging global and regional campaigns, ensuring consistency of message and maximizing impact across regions\u003C/p>\u003Cp>- Shape and drive customer strategy and targets, partner with community and sales leadership to identify target lists tied to sales motions, define Sales Enablement resources and marketing plans\u003C/p>\u003Cp>- Monitor execution of customer strategy and performance vs. targets, driving course-correcting where needed\u003C/p>\u003Cp>- Serve as primary interlock between the GTM Team, the SAM organization and the Banking Community leadership to drive execution of strategy and tactics\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Sales coordination and execution\u003C/b>\u003C/p>\u003Cp>- Drive strong, consistent cadence, with associated training and collateral, for new product initiatives, planned launches and early adopter programs; ensure sales plan and targets are executed against new launches; advise sales teams towards applying commercial constructs aligned with product/community strategy  \u003C/p>\u003Cp>- Ensure optimal feedback loop, coordinating with CSM management, from customers into Community and Product Strategy forums\u003C/p>\u003Cp>- Become a focal point/center of excellence around product communication, knowledge sharing, organizing and leading community calls \u003C/p>\u003Cp>- Ensure relevant sales teams across LSEG understand LSEG vision, our product strategy for the Banking community, and how LSEG capabilities deliver for our customers\u003C/p>\u003Cp>- Work with Community and Product leadership to resolve issues and clear roadblocks across the organization\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Targeted Client engagement\u003C/b>\u003C/p>\u003Cp>- Participate in and support regularly client engagements/displacements and key pitch meetings, coordinating internal resources in collaboration with SAM management to drive revenue outcomes\u003C/p>\u003Cp>- Maintain ongoing dialogue with key client relationships to drive business outcomes and inform LSEG community strategy\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Market development, branding and messaging\u003C/b>\u003C/p>\u003Cp>- Ensure GTM supports VoC and telemetry capture to inform product and strategic planning decisions that underpin community and product development strategy\u003C/p>\u003Cp>- Partner with Marketing to drive clear and specific brand messaging via integrated campaigns to deliver growth; ensuring messaging aligns to customers priorities and concerns\u003C/p>\u003Cp>- Support best in class product and industry training and deep subject matter expertise across SAM, in close partnership with learning organization.\u003C/p>\u003Cbr>\u003Cp>\u003Cb>KPIs\u003C/b>:\u003C/p>\u003Cp>- SAM and D&A revenue growth\u003C/p>\u003Cp>- Customer adoption across key go to market efforts, including AI specific campaigns\u003C/p>\u003Cp>- SAM and D&A net sales performance, incorporating new sales and retention\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Qualifications and Experience Required\u003C/b>\u003C/p>\u003Cp>- University degree: industry qualification, graduate degree preferred\u003C/p>\u003Cp>- 10 years+ commercial / management experience, preferably in a global or internationally focused role\u003C/p>\u003Cp>- Proactive, execution focused, results oriented\u003C/p>\u003Cp>- Market domain experience across Banking customers, including content, analytics, as well as key workflows\u003C/p>\u003Cp>- B2B sales experience/exposure\u003C/p>\u003Cp>- Understanding of the trends and themes impacting the Banking industry – including AI - and familiarity with macroeconomic trends\u003C/p>\u003Cp>- Demonstrated leadership skills including influencing at a high level and partnering with stakeholders to achieve common objectives\u003C/p>\u003Cp>- Strong organizational, communication and presentation skills\u003C/p>\u003Cp>- Experience operating in a matrix organization, including stakeholder engagement and influencing management\u003C/p>\u003Cp>- Demonstrated blend of strategic and operational skills\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Career Stage:\u003C/b>\u003C/p>Director\u003Cp>\u003Cb>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cspan>Compensation/Benefits\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span>\u003C/span> Information:\u003C/b>\u003C/p>LSEG is committed to offering competitive Compensation and Benefits. The anticipated base salary for this position is $161,300 - $268,900.Please be aware base salary ranges may vary by geographic location, city and state.   In addition to our offered base salary, this role is eligible for our Annual Incentive Plan (AIP/”bonus plan”).  Target AIP rates will be commensurate with role level and posted career stage.   Individual salary will be reflective  of job related knowledge, skills and  equivalent experience.   LSEG roles (excluding internships and part-time roles of less than 20 hours per week) are typically eligible for inclusion in our LSEG Benefits program, which includes offerings of:   Annual Wellness Allowance, Paid time-off, Medical, Dental, Vision, Flex Spending & Health Savings Options, Prescription Drug plan, 401(K) Savings Plan and Company match.   LSEG’s Benefits plan also includes basic life insurance, disability benefits, emergency backup dependent care,  adoption assistance commuter assistance etc.\u003Cp>\u003Cb>London Stock Exchange Group (LSEG) Information:\u003C/b>\u003C/p>\u003Cp>Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.\u003C/p>\u003Cp>LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.\u003C/p>\u003Cp>Our purpose is the foundation on which our culture is built. Our values of \u003Cb>Integrity, Partnership\u003C/b>, \u003Cb>Excellence\u003C/b> and \u003Cb>Change\u003C/b> underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.\u003C/p>\u003Cp>Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.\u003C/p>\u003Cp>We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.\u003C/p>\u003Cp>You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.\u003C/p>\u003Cp>LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.\u003C/p>\u003Cp>Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject\u003Cu>.\u003C/u> \u003C/p>\u003Cp>If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.\u003C/p>","Go-To-Market (GTM) Banking Community Leader Role Purpose The GTM Banking Community Leader is a senior level position responsible for driving execution of LSEG’s go-to-market strategy for this key customer segment. Central to this role is the alignment with the Global Banking Community Leader in the Data and Analytics (D&A) Division as well LSEG’s global Sales and Account Management (SAM) organization. The role focuses on driving direct customer awareness & adoption, supporting revenue growth and broader commercial outcomes in partnership with SAM. This includes building and maintaining effective relationships with a broad range of internal stakeholders, external LSEG partners and key customers to drive accelerated growth, enable product innovation, unlock new opportunities, gain deep Voice of Customer (VoC) feedback to support telemetry capture, with the goal of enhancing LSEG’s market competitiveness in the Banking space. Position Summary The GTM Banking Community Leader is a critical role within SAM and specifically the GTM team, part of the RevOps & GTM organization. The function is responsible for driving the execution of the global sales go-to-market strategy for the Banking community. The role shapes and defines SAM execution on product & business strategy and maximizes sales productivity to deliver financial performance. In addition to the Banking community leadership, the role also supports the product organization in capturing customer priorities & challenges, alongside its understanding of the broader Banking competitive landscape. Role Responsibilities Go-to-Market strategy execution and management - Partner with SAM Leadership and teams to shape sales and retention strategy – including the relevant components of LSEG’s AI strategy - leveraging global and regional campaigns, ensuring consistency of message and maximizing impact across regions - Shape and drive customer strategy and targets, partner with community and sales leadership to identify target lists tied to sales motions, define Sales Enablement resources and marketing plans - Monitor execution of customer strategy and performance vs. targets, driving course-correcting where needed - Serve as primary interlock between the GTM Team, the SAM organization and the Banking Community leadership to drive execution of strategy and tactics Sales coordination and execution - Drive strong, consistent cadence, with associated training and collateral, for new product initiatives, planned launches and early adopter programs; ensure sales plan and targets are executed against new launches; advise sales teams towards applying commercial constructs aligned with product/community strategy - Ensure optimal feedback loop, coordinating with CSM management, from customers into Community and Product Strategy forums - Become a focal point/center of excellence around product communication, knowledge sharing, organizing and leading community calls - Ensure relevant sales teams across LSEG understand LSEG vision, our product strategy for the Banking community, and how LSEG capabilities deliver for our customers - Work with Community and Product leadership to resolve issues and clear roadblocks across the organization Targeted Client engagement - Participate in and support regularly client engagements/displacements and key pitch meetings, coordinating internal resources in collaboration with SAM management to drive revenue outcomes - Maintain ongoing dialogue with key client relationships to drive business outcomes and inform LSEG community strategy Market development, branding and messaging - Ensure GTM supports VoC and telemetry capture to inform product and strategic planning decisions that underpin community and product development strategy - Partner with Marketing to drive clear and specific brand messaging via integrated campaigns to deliver growth; ensuring messaging aligns to customers priorities and concerns - Support best in class product and industry training and deep subject matter expertise across SAM, in close partnership with learning organization. KPIs : - SAM and D&A revenue growth - Customer adoption across key go to market efforts, including AI specific campaigns - SAM and D&A net sales performance, incorporating new sales and retention Qualifications and Experience Required - University degree: industry qualification, graduate degree preferred - 10 years+ commercial / management experience, preferably in a global or internationally focused role - Proactive, execution focused, results oriented - Market domain experience across Banking customers, including content, analytics, as well as key workflows - B2B sales experience/exposure - Understanding of the trends and themes impacting the Banking industry – including AI - and familiarity with macroeconomic trends - Demonstrated leadership skills including influencing at a high level and partnering with stakeholders to achieve common objectives - Strong organizational, communication and presentation skills - Experience operating in a matrix organization, including stakeholder engagement and influencing management - Demonstrated blend of strategic and operational skills Career Stage: Director Compensation/Benefits Information: LSEG is committed to offering competitive Compensation and Benefits. The anticipated base salary for this position is $161,300 - $268,900.Please be aware base salary ranges may vary by geographic location, city and state. In addition to our offered base salary, this role is eligible for our Annual Incentive Plan (AIP/”bonus plan”). Target AIP rates will be commensurate with role level and posted career stage. Individual salary will be reflective of job related knowledge, skills and equivalent experience. LSEG roles (excluding internships and part-time roles of less than 20 hours per week) are typically eligible for inclusion in our LSEG Benefits program, which includes offerings of: Annual Wellness Allowance, Paid time-off, Medical, Dental, Vision, Flex Spending & Health Savings Options, Prescription Drug plan, 401(K) Savings Plan and Company match. LSEG’s Benefits plan also includes basic life insurance, disability benefits, emergency backup dependent care, adoption assistance commuter assistance etc. London Stock Exchange Group (LSEG) Information: Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you. LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership , Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions. Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering. LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives. Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject . If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.",1791589437000,"2026-10-10 01:50:53",161300,268900,{"jsonldValid":17,"jsonld":27},{"id":125,"applyToken":126,"slug":127,"title":8,"companyname":128,"companylogo":129,"companyIndustry":130,"city":131,"country":14,"applicantCountries":132,"applicantStates":133,"remote":17,"employmentType":134,"department":20,"content_html":135,"content_text":136,"years":23,"createdAt":137,"updatedAtISO":120,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":31,"isPaid":17,"schema":138},"036060011f593f8f50eab9cb1c40413df76fca14c51a1d9e2094446422c7d9ef","1f7629569ee01422068219a5cffb65b54914d71cd93093b835347d34af2a044d","product-marketing-manager-at-broadcom-396a3cbd7e","Broadcom","https://cdn.jobboardwise.com/logo/broadcom.com","Semiconductor Manufacturing","USA-CA - Promontory E",[],[],[19],"\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>Please Note:\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>1. If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account)\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cp>\u003Cspan>\u003Cspan>\u003Cspan>\u003Cb>2. If you already have a Candidate Account, please Sign-In before you apply.\u003C/b>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Ch2>\u003Cspan>\u003Cspan>\u003Cb>Job Description:\u003C/b>\u003C/span>\u003C/span>\u003C/h2>\u003Ch2>\u003Cb>Job Description\u003C/b>\u003C/h2>\u003Cp>VMware @ Broadcom is looking for a seasoned product management and marketing expert responsible for driving the ANS (Application Networking and Security) Division's security and application delivery products. You will be working to evangelize, insert, and expand VMware’s Firewall, Advanced Threat Prevention, and Avi Load Balancer Products with customers, identify use cases and insertion strategies, drive marketing campaigns, and build messaging and go-to-market collateral. You will be deeply engaged with managed IaaS service providers, telecom & mobile providers, and mid-market enterprise segments. This ANS product team is a fast-paced start-up environment where the successful candidate will wear many hats. You’ll be part of a dedicated and passionate team that thrives on the culture of open communication, thoughtful innovation, enhanced productivity, teamwork, and customer success.\u003C/p>\u003Ch2>\u003Cb>Core Responsibilities\u003C/b>\u003C/h2>\u003Cul>\u003Cli>Engage closely with sales teams and ANS product sales as well as customers across multiple segments (including managed IaaS providers, telecom/mobile providers, and mid-market enterprises)\u003C/li>\u003Cli>Work closely with product and engineering teams for customer requirements,  feature prioritization, deployment simplification, and rapid consumption.\u003C/li>\u003Cli>Produce marketing and messaging collateral (white papers, videos, blogs) on the technical and business value of the ANS portfolio based on the target audience\u003C/li>\u003Cli>Represent Broadcom at events (VMUG, Explore), customer briefings, and analyst engagements\u003C/li>\u003Cli>Equip sales teams with high-impact collaterals: battlecards, pitch decks, solution briefs, and objection handling guides\u003C/li>\u003Cli>Create blogs, whitepapers, webinars, and customer-facing assets to clearly articulate product capabilities and unique value propositions\u003C/li>\u003Cli>Gather customer, field, and analysts' feedback to help drive product differentiation\u003C/li>\u003Cli>Track industry trends in the security space and translate them into  messaging\u003C/li>\u003Cli>Develop customer case studies and testimonials to build customer proofpoints and accelerate sales cycles\u003C/li>\u003C/ul>\u003Ch2>\u003Cb>Required Skills\u003C/b>\u003C/h2>\u003Cul>\u003Cli>Thorough knowledge of network security - Firewall, IDS/IPS, Hybrid Mesh Firewall, Malware Prevention, NTA/NDR \u003C/li>\u003Cli>Deep understanding of the service provider and mid-market enterprise customer segment\u003C/li>\u003Cli>Articulate and ability to deliver an impactful message to sales teams, customers, and partners\u003C/li>\u003Cli>Speaking experience on industry forums and conferences\u003C/li>\u003Cli>Experience in outbound and inbound product management, marketing, and business development\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>\u003Cspan>\u003Cb>\u003Cspan>Experience/Education:\u003C/span>\u003C/b>\u003Cspan>\u003Cspan>\u003C/span>\u003C/span>\u003C/span>\u003C/h2>\u003Cp>\u003Cspan>\u003Cspan>Bachelor's degree preferred. Relevant year's experience in lieu of a degree may be considered.\u003Cspan>\u003C/span>\u003C/span>\u003C/span>\u003C/p>\u003Cp>\u003Cspan>\u003Cspan>12+ years related experience required\u003C/span>\u003C/span>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Compensation and Benefits\u003C/b>\u003C/p>\u003Cbr>The annual base salary range for this position is USD  To USD\u003Cbr>\u003Cbr>\u003Cp>As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements.\u003C/p>\u003Cbr>\u003Cp>Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.\u003Cbr>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.\u003C/b>\u003C/p>\u003Cbr>\u003Cp>\u003Cb>If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.\u003C/b>\u003C/p>","Please Note: 1. If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account) 2. If you already have a Candidate Account, please Sign-In before you apply. Job Description: Job Description VMware @ Broadcom is looking for a seasoned product management and marketing expert responsible for driving the ANS (Application Networking and Security) Division's security and application delivery products. You will be working to evangelize, insert, and expand VMware’s Firewall, Advanced Threat Prevention, and Avi Load Balancer Products with customers, identify use cases and insertion strategies, drive marketing campaigns, and build messaging and go-to-market collateral. You will be deeply engaged with managed IaaS service providers, telecom & mobile providers, and mid-market enterprise segments. This ANS product team is a fast-paced start-up environment where the successful candidate will wear many hats. You’ll be part of a dedicated and passionate team that thrives on the culture of open communication, thoughtful innovation, enhanced productivity, teamwork, and customer success. Core Responsibilities Engage closely with sales teams and ANS product sales as well as customers across multiple segments (including managed IaaS providers, telecom/mobile providers, and mid-market enterprises) Work closely with product and engineering teams for customer requirements, feature prioritization, deployment simplification, and rapid consumption. Produce marketing and messaging collateral (white papers, videos, blogs) on the technical and business value of the ANS portfolio based on the target audience Represent Broadcom at events (VMUG, Explore), customer briefings, and analyst engagements Equip sales teams with high-impact collaterals: battlecards, pitch decks, solution briefs, and objection handling guides Create blogs, whitepapers, webinars, and customer-facing assets to clearly articulate product capabilities and unique value propositions Gather customer, field, and analysts' feedback to help drive product differentiation Track industry trends in the security space and translate them into messaging Develop customer case studies and testimonials to build customer proofpoints and accelerate sales cycles Required Skills Thorough knowledge of network security - Firewall, IDS/IPS, Hybrid Mesh Firewall, Malware Prevention, NTA/NDR Deep understanding of the service provider and mid-market enterprise customer segment Articulate and ability to deliver an impactful message to sales teams, customers, and partners Speaking experience on industry forums and conferences Experience in outbound and inbound product management, marketing, and business development Experience/Education: Bachelor's degree preferred. Relevant year's experience in lieu of a degree may be considered. 12+ years related experience required Compensation and Benefits The annual base salary range for this position is USD To USD As a valued member of our team, you'll be eligible for a discretionary annual bonus and the opportunity to receive not only a competitive new hire equity grant, but also annual equity awards, connecting your success directly to the company's growth. All subject to relevant plan documents and award agreements. Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence. Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law. If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.",1791589436000,{"jsonldValid":17,"jsonld":27},1791625258819]