[{"data":1,"prerenderedAt":142},["ShallowReactive",2],{"$fHj_1ni5nvgGs6NJvYPQwRva1tlm7TL6ahJpuZ45IsOU":3,"$fdc3NJI6daq9jmt8Ul-f_MWqn7ZdbbvQ95ba9tbMAWTM":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":29,"isPaid":17,"schema":30},"84882918522d6607b4438fad2f69df3b732cb59322b516b79ca04d19dc7d9023","78b51eb2ee60c41b3f99ec1e901b8261f5c9cca8d84e46864275f6f5965e51dd","product-marketing-manager-live-events-pokemon-go-at-scopely-d9496db91b","Product Marketing Manager, Live Events Pokémon GO","Scopely","https://cdn.jobboardwise.com/logo/scopely.com","Mobile-first video game company. #SeizeThePlay","Entertainment Providers","JP - Tokyo","Japan",[],[],false,[19],"Full-time","Product","\u003Cp>The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.\u003C/p>\n\u003Cp>This role is expected to focus primarily on Live Events across APAC, including Japan, while also supporting Live Events initiatives at the global level. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.\u003C/p>\n\u003Cp>You will partner closely with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and other cross-functional partners to create and execute go-to-market plans for Pokémon GO live event experiences. You will also collaborate with key external partners to align on strategy, creative, communications, and approvals while maintaining the quality standards expected of Pokémon GO.\u003C/p>\n\u003Ch3>What You Will Do\u003C/h3>\n\u003Cul>\n\u003Cli>\u003Cstrong>Lead Live Events marketing strategy.\u003C/strong> Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals.\u003C/li>\n\u003Cli>\u003Cstrong>Lead marketing within the Live Events team.\u003C/strong> Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts, drive alignment, and connect the in-game and real-world experience.\u003C/li>\n\u003Cli>\u003Cstrong>Develop event positioning, branding, and messaging.\u003C/strong> Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications.\u003C/li>\n\u003Cli>\u003Cstrong>Lead integrated go-to-market planning.\u003C/strong> Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, aligning teams around key milestones, deliverables, dependencies, and launch readiness.\u003C/li>\n\u003Cli>\u003Cstrong>Leverage advanced AI tools and workflows.\u003C/strong> Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review.\u003C/li>\n\u003Cli>\u003Cstrong>Connect the real-world and in-game player experience.\u003C/strong> Partner closely with Production, Product Management, and Game Design to ensure marketing reflects the full event experience, communicates player value clearly, and creates cohesion across physical and digital touchpoints.\u003C/li>\n\u003Cli>\u003Cstrong>Lead creative development.\u003C/strong> Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to produce campaign concepts, key art, video, digital assets, event branding, and other player-facing materials.\u003C/li>\n\u003Cli>\u003Cstrong>Drive cross-functional marketing execution.\u003C/strong> Coordinate stakeholders across functions and regions, clarify ownership and timelines, identify risks and trade-offs, and keep complex event marketing work moving from concept through post-event learning.\u003C/li>\n\u003Cli>\u003Cstrong>Coordinate global and regional marketing.\u003C/strong> Create strategies that can scale across Pokémon GO live events while enabling regional teams to adapt plans based on local player behavior, cultural insights, market opportunities, and on-the-ground expertise. \u003C/li>\n\u003Cli>\u003Cstrong>Partner with external stakeholders.\u003C/strong> Lead marketing alignment with key brand, licensing, and external partners on positioning, branding, creative, communications, approvals, and major franchise initiatives connected to live events.\u003C/li>\n\u003Cli>\u003Cstrong>Own marketing measurement and learning.\u003C/strong> Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs.\u003C/li>\n\u003Cli>\u003Cstrong>Prioritize marketing resources and investments.\u003C/strong> Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities.\u003C/li>\n\u003Cli>\u003Cstrong>Champion the Trainer perspective.\u003C/strong> Develop a deep understanding of Pokémon GO players, live event attendees, community sentiment, and participation barriers, and bring those insights into event concepting, positioning, go-to-market planning, and marketing decisions.\u003C/li>\n\u003C/ul>\n\u003Ch3>What you will need\u003C/h3>\n\u003Cul>\n\u003Cli>5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines.\u003C/li>\n\u003Cli>Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses, ideally within mobile gaming, entertainment, technology, or location-based experiences.\u003C/li>\n\u003Cli>Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional, and external partner teams.\u003C/li>\n\u003Cli>Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing.\u003C/li>\n\u003Cli>Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment.\u003C/li>\n\u003Cli>Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy.\u003C/li>\n\u003Cli>Strong strategic thinking with the ability to move comfortably from high-level event strategy into hands-on execution.\u003C/li>\n\u003Cli>Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners.\u003C/li>\n\u003Cli>Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment.\u003C/li>\n\u003Cli>Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams.\u003C/li>\n\u003Cli>Business-level proficiency in both English and Japanese is required.\u003C/li>\n\u003Cli>Bachelor’s degree or equivalent practical experience.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Plus If...\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>You have experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences.\u003C/li>\n\u003Cli>You have marketed mobile or free-to-play games, or worked on a live-service product with a frequent content and event cadence.\u003C/li>\n\u003Cli>You have experience building campaigns that connect a digital product experience with an in-person or experiential component.\u003C/li>\n\u003Cli>You have worked with global and regional teams and developed marketing strategies across multiple markets and cultures.\u003C/li>\n\u003Cli>You have built or scaled AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness.\u003C/li>\n\u003Cli>You have experience partnering directly with Product Management, Game Design, Production, and/or live event teams.\u003C/li>\n\u003Cli>You have experience working with major entertainment or licensed IP, especially in highly collaborative approval environments. \u003C/li>\n\u003Cli>You understand Pokémon GO, its community, and the broader Pokémon franchise.\u003C/li>\n\u003Cli>Experience planning and executing marketing or live-event initiatives with local governments, tourism boards, or other public-sector partners in Japan.\u003C/li>\n\u003C/ul>\n\u003Cp>Please ensure that the résumé/CV you attach is written in English.\u003C/p>\n\u003Cp>----------------------------------------------------------------------------\u003C/p>\n\u003Ch2>\u003Cstrong>概要\u003C/strong>\u003C/h2>\n\u003Cp>『Pokémon GO』では、世界各地で開催するリアルイベントのプロダクトマーケティングを推進するマネージャーを募集しています。\u003C/p>\n\u003Cp>主に日本を含むAPAC地域のライブイベントを担当し、世界各地のライブイベント施策にも携わります。戦略的思考、クリエイティブなマーケティング、部門横断のリーダーシップ、AIを積極的に活用する姿勢を組み合わせ、『Pokémon GO』のライブイベントの市場における位置付け、ブランディング、市場展開を担います。プロダクト、プレイヤー、事業それぞれの優先事項を踏まえ、プレイヤーがゲーム内と現実世界の両方で参加したくなる魅力を伝えます。また、AIツールを高度に活用することで、インサイトの整理、企画、クリエイティブの検討、施策の実行を加速させます。\u003C/p>\n\u003Cp>ライブイベント制作・運営、ゲームデザイン、プロダクトマネジメント、クリエイティブ、コミュニティ、ソーシャル、ダイレクトマーケティング、広報・PR、データ分析、各地域のマーケティングチームなど、幅広い関係者と連携し、『Pokémon GO』のライブイベントの市場展開計画を策定・実行します。主要な外部パートナーとも協働し、『Pokémon GO』に求められる品質を維持しながら、戦略、クリエイティブ、コミュニケーションに関する合意形成を進めます。\u003C/p>\n\u003Ch2>\u003Cstrong>主な業務内容\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>\u003Cstrong>ライブイベントのマーケティング戦略の策定・推進。\u003C/strong> 担当する『Pokémon GO』のライブイベントについて、目標、対象者、ポジショニング、マーケティングの方針、市場展開計画を定め、プレイヤーと事業の目標達成に向けてプロダクトマーケティング戦略を一貫して担います。\u003C/li>\n\u003Cli>\u003Cstrong>ライブイベントチームにおけるマーケティングの主導。\u003C/strong> 制作・運営、ゲームデザイン、プロダクトマネジメントなどの部門責任者と連携し、イベントコンセプトの具体化、関係者間の合意形成、ゲーム内と現実世界の体験の連動を推進します。\u003C/li>\n\u003Cli>\u003Cstrong>イベントのポジショニング・ブランディング・メッセージの開発。\u003C/strong> イベントコンセプト、ゲームプレイ、プレイヤーインサイト、各地域の事情を踏まえ、明確なポジショニング、提供価値、キャンペーンのストーリー、ネーミングとメッセージの指針、プレイヤー向けコミュニケーションを設計します。\u003C/li>\n\u003Cli>\u003Cstrong>統合的な市場展開計画の策定。\u003C/strong> Web、ソーシャル、CRM・ダイレクトマーケティング、コミュニティ、PR、クリエイター、プラットフォームとの連携、広告など、各地域のマーケティングチャネルを横断するグローバルのマーケティング計画を策定します。主要なマイルストーン、成果物、依存関係、公開・展開に向けた準備状況について、チーム間の認識を揃えます。\u003C/li>\n\u003Cli>\u003Cstrong>高度なAIツールとワークフローの活用。\u003C/strong> 先進的なAI機能を活用し、インサイトの統合、戦略立案、キャンペーンの発想、ローカライゼーション支援、プロジェクトの進行管理、品質管理、効果分析を効率化します。情報の正確性、機密情報管理、知的財産、ブランド基準、人によるレビューなどの観点で適切に判断しながら、スピードと品質を高める再現可能なAI活用プロセスを構築します。\u003C/li>\n\u003Cli>\u003Cstrong>現実世界とゲーム内のプレイヤー体験の連動。\u003C/strong> 制作・運営、プロダクトマネジメント、ゲームデザインと密接に連携し、イベント体験全体をマーケティングに反映します。プレイヤーにとっての価値を明確に伝え、リアルとデジタルの各接点で一貫した体験を実現します。\u003C/li>\n\u003Cli>\u003Cstrong>クリエイティブ制作の推進。\u003C/strong> クリエイティブブリーフを作成し、社内のクリエイティブチーム、代理店、各地域のチーム、外部パートナーと連携して、キャンペーンコンセプト、キービジュアル、動画、デジタル素材、イベントのブランド表現など、プレイヤー向けの制作物を開発します。\u003C/li>\n\u003Cli>\u003Cstrong>部門横断でのマーケティング施策の実行。\u003C/strong> 部門や地域をまたぐ関係者を調整し、担当者とスケジュールを明確にします。リスクや両立の難しい課題を把握し、企画段階からイベント終了後の振り返りまで、複雑なイベントマーケティングを着実に進めます。\u003C/li>\n\u003Cli>\u003Cstrong>グローバルと世界各地域のマーケティングの連携。\u003C/strong> 『Pokémon GO』の複数のライブイベントに展開できる戦略を策定します。同時に、各地域のチームが、現地のプレイヤー行動、文化的なインサイト、市場機会、現場の知見に基づいて計画を調整できるようにします。 \u003C/li>\n\u003Cli>\u003Cstrong>外部ステークホルダーとの連携。\u003C/strong> 主要なブランド・ライセンス関連のパートナーやその他の外部パートナーと、ポジショニング、ブランディング、クリエイティブ、コミュニケーション、承認、ライブイベントに関連するポケモンの主要施策について、マーケティング面の合意形成を主導します。\u003C/li>\n\u003Cli>\u003Cstrong>マーケティングの効果測定と学びの活用。\u003C/strong> KPIと成功基準を事前に設定し、分析チームや関係部門と連携して成果を評価します。イベントやキャンペーンから得られた学びを、今後のプログラムの改善提案につなげます。\u003C/li>\n\u003Cli>\u003Cstrong>マーケティングリソースと投資の優先順位付け。\u003C/strong> クリエイティブの制作リソース、代理店の支援、チャネルへの投資、マーケティング予算を、プレイヤーと事業に最も大きな効果をもたらす機会へ配分できるよう支援します。\u003C/li>\n\u003Cli>\u003Cstrong>プレイヤーの視点の示唆。\u003C/strong> 『Pokémon GO』のプレイヤー、ライブイベント参加者、コミュニティの反応、参加の障壁を深く理解し、その知見をイベントの企画、ポジショニング、市場展開計画、マーケティングの意思決定に反映します。\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>必須要件\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>プロダクトマーケティング、コンシューマー向けマーケティング、統合マーケティング、ライブイベントマーケティング、エンターテインメントマーケティング、または関連分野での5年以上の実務経験。\u003C/li>\n\u003Cli>コンシューマー向けプロダクト、運用型サービス、または継続運営型ビジネスにおいて、市場展開戦略を策定・実行した経験。特に、モバイルゲーム、エンターテインメント、テクノロジー、位置情報を活用した体験に関する経験が望ましい。\u003C/li>\n\u003Cli>プロダクト、クリエイティブ、マーケティング、制作・運営、各地域のチーム、外部パートナーが関わる、複雑な部門横断の取り組みを主導した実績。\u003C/li>\n\u003Cli>ポジショニング、メッセージ設計、オーディエンスのセグメンテーション、キャンペーン戦略、ブランド開発、統合マーケティングに関する深い理解。\u003C/li>\n\u003Cli>AIツールを高度に使いこなし、マーケティングの戦略・実行に効果的に活用できること。効率的なワークフローを構築し、出力を批判的に検証するとともに、ブランドやパートナーへの配慮が求められる環境で責任を持ってAIを利用できること。\u003C/li>\n\u003Cli>プレイヤー、プロダクト、キャンペーン、イベントに関するデータのいずれか、または複数を活用し、機会の特定、成功指標の設定、成果測定、今後の戦略策定に取り組んだ経験。\u003C/li>\n\u003Cli>高い戦略的思考力を持ち、イベント全体の戦略立案から実務の遂行まで柔軟に対応できること。\u003C/li>\n\u003Cli>優れた文章力、口頭でのコミュニケーション力、プレゼンテーション力を持ち、複雑な内容を明確に整理し、合意形成を進め、経営層を含む社内関係者や外部パートナーに提案を伝えられること。\u003C/li>\n\u003Cli>高いプロジェクト管理能力と業務整理能力を持ち、変化の速いサービス環境で、複数のイベントのスケジュールが重なる状況にも効果的に対応できること。\u003C/li>\n\u003Cli>協調性を持って業務に取り組み、直接の指揮命令権がない関係者にも働きかけ、両立の難しい課題を調整しながら、密接に連携する部門横断チームで成果を上げられること。\u003C/li>\n\u003Cli>英語・日本語の両方で、ビジネスレベルのコミュニケーションができること。\u003C/li>\n\u003Cli>学士号、またはそれに相当する実務経験。\u003C/li>\n\u003C/ul>\n\u003Ch2>\u003Cstrong>歓迎する要件\u003C/strong>\u003C/h2>\n\u003Cul>\n\u003Cli>大規模なライブイベント、体験型プログラム、位置情報を活用したエンターテインメント、その他のリアルな消費者体験のマーケティング経験。\u003C/li>\n\u003Cli>モバイルゲームや基本プレイ無料ゲームのマーケティング経験、またはコンテンツやイベントが頻繁に更新される　運用型プロダクトでの業務経験。\u003C/li>\n\u003Cli>デジタルのプロダクト体験と、対面または体験型の施策をつなぐキャンペーンを設計した経験。\u003C/li>\n\u003Cli>グローバルおよび各地域のチームと協働し、複数の市場や文化にまたがるマーケティング戦略を策定した経験。\u003C/li>\n\u003Cli>AIを活用したマーケティングワークフロー、実験・検証の仕組み、ナレッジ管理の仕組み、クリエイティブのプロセスを構築・拡張し、チームのスピード、意思決定の質、キャンペーンの効果を高めた経験。\u003C/li>\n\u003Cli>プロダクトマネジメント、ゲームデザイン、制作・運営、ライブイベントのいずれか、または複数のチームと直接連携した経験。\u003C/li>\n\u003Cli>大手エンターテインメントIPやライセンスIPに携わった経験。特に、多くの関係者との連携・承認が必要な環境での経験。 \u003C/li>\n\u003Cli>『Pokémon GO』、そのコミュニティ、ポケモン全般に関する理解。\u003C/li>\n\u003Cli>日本の地方自治体、観光局、その他の公的機関と連携し、マーケティング施策やライブイベントを企画・実行した経験。\u003C/li>\n\u003C/ul>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs. This role is expected to focus primarily on Live Events across APAC, including Japan, while also supporting Live Events initiatives at the global level. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution. You will partner closely with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and other cross-functional partners to create and execute go-to-market plans for Pokémon GO live event experiences. You will also collaborate with key external partners to align on strategy, creative, communications, and approvals while maintaining the quality standards expected of Pokémon GO. What You Will Do Lead Live Events marketing strategy. Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals. Lead marketing within the Live Events team. Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts, drive alignment, and connect the in-game and real-world experience. Develop event positioning, branding, and messaging. Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications. Lead integrated go-to-market planning. Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, aligning teams around key milestones, deliverables, dependencies, and launch readiness. Leverage advanced AI tools and workflows. Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review. Connect the real-world and in-game player experience. Partner closely with Production, Product Management, and Game Design to ensure marketing reflects the full event experience, communicates player value clearly, and creates cohesion across physical and digital touchpoints. Lead creative development. Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to produce campaign concepts, key art, video, digital assets, event branding, and other player-facing materials. Drive cross-functional marketing execution. Coordinate stakeholders across functions and regions, clarify ownership and timelines, identify risks and trade-offs, and keep complex event marketing work moving from concept through post-event learning. Coordinate global and regional marketing. Create strategies that can scale across Pokémon GO live events while enabling regional teams to adapt plans based on local player behavior, cultural insights, market opportunities, and on-the-ground expertise. Partner with external stakeholders. Lead marketing alignment with key brand, licensing, and external partners on positioning, branding, creative, communications, approvals, and major franchise initiatives connected to live events. Own marketing measurement and learning. Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs. Prioritize marketing resources and investments. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities. Champion the Trainer perspective. Develop a deep understanding of Pokémon GO players, live event attendees, community sentiment, and participation barriers, and bring those insights into event concepting, positioning, go-to-market planning, and marketing decisions. What you will need 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines. Experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses, ideally within mobile gaming, entertainment, technology, or location-based experiences. Demonstrated ability to lead complex cross-functional initiatives involving product, creative, marketing, production, regional, and external partner teams. Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing. Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment. Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy. Strong strategic thinking with the ability to move comfortably from high-level event strategy into hands-on execution. Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners. Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment. Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams. Business-level proficiency in both English and Japanese is required. Bachelor’s degree or equivalent practical experience. Plus If... You have experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences. You have marketed mobile or free-to-play games, or worked on a live-service product with a frequent content and event cadence. You have experience building campaigns that connect a digital product experience with an in-person or experiential component. You have worked with global and regional teams and developed marketing strategies across multiple markets and cultures. You have built or scaled AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness. You have experience partnering directly with Product Management, Game Design, Production, and/or live event teams. You have experience working with major entertainment or licensed IP, especially in highly collaborative approval environments. You understand Pokémon GO, its community, and the broader Pokémon franchise. Experience planning and executing marketing or live-event initiatives with local governments, tourism boards, or other public-sector partners in Japan. Please ensure that the résumé/CV you attach is written in English. ---------------------------------------------------------------------------- 概要 『Pokémon GO』では、世界各地で開催するリアルイベントのプロダクトマーケティングを推進するマネージャーを募集しています。 主に日本を含むAPAC地域のライブイベントを担当し、世界各地のライブイベント施策にも携わります。戦略的思考、クリエイティブなマーケティング、部門横断のリーダーシップ、AIを積極的に活用する姿勢を組み合わせ、『Pokémon GO』のライブイベントの市場における位置付け、ブランディング、市場展開を担います。プロダクト、プレイヤー、事業それぞれの優先事項を踏まえ、プレイヤーがゲーム内と現実世界の両方で参加したくなる魅力を伝えます。また、AIツールを高度に活用することで、インサイトの整理、企画、クリエイティブの検討、施策の実行を加速させます。 ライブイベント制作・運営、ゲームデザイン、プロダクトマネジメント、クリエイティブ、コミュニティ、ソーシャル、ダイレクトマーケティング、広報・PR、データ分析、各地域のマーケティングチームなど、幅広い関係者と連携し、『Pokémon GO』のライブイベントの市場展開計画を策定・実行します。主要な外部パートナーとも協働し、『Pokémon GO』に求められる品質を維持しながら、戦略、クリエイティブ、コミュニケーションに関する合意形成を進めます。 主な業務内容 ライブイベントのマーケティング戦略の策定・推進。 担当する『Pokémon GO』のライブイベントについて、目標、対象者、ポジショニング、マーケティングの方針、市場展開計画を定め、プレイヤーと事業の目標達成に向けてプロダクトマーケティング戦略を一貫して担います。 ライブイベントチームにおけるマーケティングの主導。 制作・運営、ゲームデザイン、プロダクトマネジメントなどの部門責任者と連携し、イベントコンセプトの具体化、関係者間の合意形成、ゲーム内と現実世界の体験の連動を推進します。 イベントのポジショニング・ブランディング・メッセージの開発。 イベントコンセプト、ゲームプレイ、プレイヤーインサイト、各地域の事情を踏まえ、明確なポジショニング、提供価値、キャンペーンのストーリー、ネーミングとメッセージの指針、プレイヤー向けコミュニケーションを設計します。 統合的な市場展開計画の策定。 Web、ソーシャル、CRM・ダイレクトマーケティング、コミュニティ、PR、クリエイター、プラットフォームとの連携、広告など、各地域のマーケティングチャネルを横断するグローバルのマーケティング計画を策定します。主要なマイルストーン、成果物、依存関係、公開・展開に向けた準備状況について、チーム間の認識を揃えます。 高度なAIツールとワークフローの活用。 先進的なAI機能を活用し、インサイトの統合、戦略立案、キャンペーンの発想、ローカライゼーション支援、プロジェクトの進行管理、品質管理、効果分析を効率化します。情報の正確性、機密情報管理、知的財産、ブランド基準、人によるレビューなどの観点で適切に判断しながら、スピードと品質を高める再現可能なAI活用プロセスを構築します。 現実世界とゲーム内のプレイヤー体験の連動。 制作・運営、プロダクトマネジメント、ゲームデザインと密接に連携し、イベント体験全体をマーケティングに反映します。プレイヤーにとっての価値を明確に伝え、リアルとデジタルの各接点で一貫した体験を実現します。 クリエイティブ制作の推進。 クリエイティブブリーフを作成し、社内のクリエイティブチーム、代理店、各地域のチーム、外部パートナーと連携して、キャンペーンコンセプト、キービジュアル、動画、デジタル素材、イベントのブランド表現など、プレイヤー向けの制作物を開発します。 部門横断でのマーケティング施策の実行。 部門や地域をまたぐ関係者を調整し、担当者とスケジュールを明確にします。リスクや両立の難しい課題を把握し、企画段階からイベント終了後の振り返りまで、複雑なイベントマーケティングを着実に進めます。 グローバルと世界各地域のマーケティングの連携。 『Pokémon GO』の複数のライブイベントに展開できる戦略を策定します。同時に、各地域のチームが、現地のプレイヤー行動、文化的なインサイト、市場機会、現場の知見に基づいて計画を調整できるようにします。 外部ステークホルダーとの連携。 主要なブランド・ライセンス関連のパートナーやその他の外部パートナーと、ポジショニング、ブランディング、クリエイティブ、コミュニケーション、承認、ライブイベントに関連するポケモンの主要施策について、マーケティング面の合意形成を主導します。 マーケティングの効果測定と学びの活用。 KPIと成功基準を事前に設定し、分析チームや関係部門と連携して成果を評価します。イベントやキャンペーンから得られた学びを、今後のプログラムの改善提案につなげます。 マーケティングリソースと投資の優先順位付け。 クリエイティブの制作リソース、代理店の支援、チャネルへの投資、マーケティング予算を、プレイヤーと事業に最も大きな効果をもたらす機会へ配分できるよう支援します。 プレイヤーの視点の示唆。 『Pokémon GO』のプレイヤー、ライブイベント参加者、コミュニティの反応、参加の障壁を深く理解し、その知見をイベントの企画、ポジショニング、市場展開計画、マーケティングの意思決定に反映します。 必須要件 プロダクトマーケティング、コンシューマー向けマーケティング、統合マーケティング、ライブイベントマーケティング、エンターテインメントマーケティング、または関連分野での5年以上の実務経験。 コンシューマー向けプロダクト、運用型サービス、または継続運営型ビジネスにおいて、市場展開戦略を策定・実行した経験。特に、モバイルゲーム、エンターテインメント、テクノロジー、位置情報を活用した体験に関する経験が望ましい。 プロダクト、クリエイティブ、マーケティング、制作・運営、各地域のチーム、外部パートナーが関わる、複雑な部門横断の取り組みを主導した実績。 ポジショニング、メッセージ設計、オーディエンスのセグメンテーション、キャンペーン戦略、ブランド開発、統合マーケティングに関する深い理解。 AIツールを高度に使いこなし、マーケティングの戦略・実行に効果的に活用できること。効率的なワークフローを構築し、出力を批判的に検証するとともに、ブランドやパートナーへの配慮が求められる環境で責任を持ってAIを利用できること。 プレイヤー、プロダクト、キャンペーン、イベントに関するデータのいずれか、または複数を活用し、機会の特定、成功指標の設定、成果測定、今後の戦略策定に取り組んだ経験。 高い戦略的思考力を持ち、イベント全体の戦略立案から実務の遂行まで柔軟に対応できること。 優れた文章力、口頭でのコミュニケーション力、プレゼンテーション力を持ち、複雑な内容を明確に整理し、合意形成を進め、経営層を含む社内関係者や外部パートナーに提案を伝えられること。 高いプロジェクト管理能力と業務整理能力を持ち、変化の速いサービス環境で、複数のイベントのスケジュールが重なる状況にも効果的に対応できること。 協調性を持って業務に取り組み、直接の指揮命令権がない関係者にも働きかけ、両立の難しい課題を調整しながら、密接に連携する部門横断チームで成果を上げられること。 英語・日本語の両方で、ビジネスレベルのコミュニケーションができること。 学士号、またはそれに相当する実務経験。 歓迎する要件 大規模なライブイベント、体験型プログラム、位置情報を活用したエンターテインメント、その他のリアルな消費者体験のマーケティング経験。 モバイルゲームや基本プレイ無料ゲームのマーケティング経験、またはコンテンツやイベントが頻繁に更新される 運用型プロダクトでの業務経験。 デジタルのプロダクト体験と、対面または体験型の施策をつなぐキャンペーンを設計した経験。 グローバルおよび各地域のチームと協働し、複数の市場や文化にまたがるマーケティング戦略を策定した経験。 AIを活用したマーケティングワークフロー、実験・検証の仕組み、ナレッジ管理の仕組み、クリエイティブのプロセスを構築・拡張し、チームのスピード、意思決定の質、キャンペーンの効果を高めた経験。 プロダクトマネジメント、ゲームデザイン、制作・運営、ライブイベントのいずれか、または複数のチームと直接連携した経験。 大手エンターテインメントIPやライセンスIPに携わった経験。特に、多くの関係者との連携・承認が必要な環境での経験。 『Pokémon GO』、そのコミュニティ、ポケモン全般に関する理解。 日本の地方自治体、観光局、その他の公的機関と連携し、マーケティング施策やライブイベントを企画・実行した経験。 About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",0,1793100338000,"2026-10-30 20:29:25","2026-10-30T09:53:23-04:00","",true,"JPY",{"jsonldValid":17,"jsonld":27},{"jobs":32},[33,50,66,85,101,122],{"id":34,"applyToken":35,"slug":36,"title":37,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":38,"country":39,"applicantCountries":40,"applicantStates":41,"remote":17,"employmentType":42,"department":20,"content_html":43,"content_text":44,"years":23,"createdAt":45,"updatedAtISO":46,"postedAtISO":47,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":48,"isPaid":17,"schema":49},"e0cdac4d4f4fca2e0c5b3a0f8dd7a1aa191780545f95506f62e888c7b2bb205c","5f00ffa95247defd27408cbb08db83308dbadd6e888cc8a31bd02bfea3bcc037","senior-product-marketing-manager-at-scopely-57636e4549","Senior Product Marketing Manager","IN - Bangalore","India",[],[],[19],"\u003Cp>Scopely is looking for a \u003Cstrong>Senior Product Marketing Manager \u003C/strong>to join the Royal Lounge Casino team in Bangalore!\u003C/p>\n\u003Cp>At Scopely, we care deeply about what we do and aim to inspire play every day, whether through our work with talented colleagues or through our connection with millions of players around the world. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry.\u003C/p>\n\u003Cp>Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cp>The Senior Product Marketing Manager for Royal Lounge Casino will play a pivotal role in bringing together creative, product development, and user acquisition efforts to contribute to the game's success. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and strengthen the game's creative identity in ways that resonate with the market. This role requires a strong understanding of live game dynamics, cross-functional influence, and the ability to turn insights into action aligned with both player expectations and business goals.\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Marketing Strategy & Positioning:\u003C/strong> Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate the game in a competitive landscape\u003C/li>\n\u003Cli>\u003Cstrong>Brand Evolution & Performance Optimization:\u003C/strong> Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Leadership:\u003C/strong> Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions\u003C/li>\n\u003Cli>\u003Cstrong>Player & Market Insights:\u003C/strong> Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What We’re Looking For\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years of experience leading marketing strategy for mobile games\u003C/li>\n\u003Cli>Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games\u003C/li>\n\u003Cli>Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes\u003C/li>\n\u003Cli>Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers\u003C/li>\n\u003Cli>Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority\u003C/li>\n\u003Cli>Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action\u003C/li>\n\u003C/ul>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","Scopely is looking for a Senior Product Marketing Manager to join the Royal Lounge Casino team in Bangalore! At Scopely, we care deeply about what we do and aim to inspire play every day, whether through our work with talented colleagues or through our connection with millions of players around the world. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry. Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona. What You’ll Do The Senior Product Marketing Manager for Royal Lounge Casino will play a pivotal role in bringing together creative, product development, and user acquisition efforts to contribute to the game's success. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and strengthen the game's creative identity in ways that resonate with the market. This role requires a strong understanding of live game dynamics, cross-functional influence, and the ability to turn insights into action aligned with both player expectations and business goals. Marketing Strategy & Positioning: Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate the game in a competitive landscape Brand Evolution & Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time What We’re Looking For 5+ years of experience leading marketing strategy for mobile games Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",1793820463000,"2026-11-04 20:30:51","2026-11-04T09:07:56-05:00","INR",{"jsonldValid":17,"jsonld":27},{"id":51,"applyToken":52,"slug":53,"title":54,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":55,"country":56,"applicantCountries":57,"applicantStates":58,"remote":17,"employmentType":59,"department":20,"content_html":60,"content_text":61,"years":23,"createdAt":62,"updatedAtISO":25,"postedAtISO":63,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":64,"isPaid":17,"schema":65},"1ad73bc4d6e6269f9ef1f8814935b4a9a4152c58e0c8c616747ca9e49faf8e2e","fbe631d9b8e59f2e9438b7af59f0a3ec892eb0887488397caa5e826619b556a9","product-marketing-manager-live-events-at-scopely-ae4f3bdf41","Product Marketing Manager, Live Events","MX - Mexico City","Mexico",[],[],[19],"\u003Cp>Scopely is looking for a \u003Cstrong>Product Marketing Manager, Live Events,\u003C/strong> to join our Pokémon GO! Team in Mexico City on a hybrid basis, working 3 days a week from the hub.\u003C/p>\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.\u003C/p>\n\u003Ch3>\u003Cstrong>What You Will Do\u003C/strong> \u003C/h3>\n\u003Cp>In this role, you’ll lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.\u003C/p>\n\u003Cp>You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape the positioning, branding, and market launch of Pokémon GO live events. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.\u003C/p>\n\u003Cul>\n\u003Cli>Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals\u003C/li>\n\u003Cli>Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts and connect the in-game and real-world experience. Ensure marketing reflects the full event experience and communicates player value clearly across physical and digital touchpoints\u003C/li>\n\u003Cli>Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications.\u003C/li>\n\u003Cli>Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to bring campaign concepts and assets to life\u003C/li>\n\u003Cli>Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, enabling local adaptation based on player behavior, cultural insights, market opportunities, and on-the-ground expertise\u003C/li>\n\u003Cli>Coordinate stakeholders across functions and regions, including brand, licensing, and external partners, to align on positioning, branding, creative, communications, approvals, milestones, deliverables, dependencies, and launch readiness. Identify risks and trade-offs and keep complex event marketing work moving from concept through post-event learning\u003C/li>\n\u003Cli>Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities\u003C/li>\n\u003Cli>Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review\u003C/li>\n\u003Cli>Champion the Trainer perspective by bringing a deep understanding of players, live event attendees, community sentiment, and participation barriers into event concepting and marketing decisions\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>What We’re Looking For \u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines, with experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses\u003C/li>\n\u003Cli>Demonstrated ability to lead complex cross-functional initiatives involving Product, Creative, Marketing, Production, regional teams, and external partners. Strong project management and organizational skills, with the ability to influence without direct authority, navigate trade-offs, and manage overlapping timelines\u003C/li>\n\u003Cli>Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing, with the ability to move comfortably from high-level strategy into hands-on execution\u003C/li>\n\u003Cli>Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy\u003C/li>\n\u003Cli>Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment\u003C/li>\n\u003Cli>Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners in a global business\u003C/li>\n\u003Cli>Strong English language skills are required for this role, as we have a highly diverse and global business\u003C/li>\n\u003Cli>Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment\u003C/li>\n\u003Cli>Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams\u003C/li>\n\u003Cli>Bachelor’s degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>Bonus Points \u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences, including campaigns that connect digital product experiences with in-person activations\u003C/li>\n\u003Cli>Experience marketing mobile or free-to-play games, or working on a live-service product with frequent content and event cadence\u003C/li>\n\u003Cli>Experience developing marketing strategies with global and regional teams across multiple markets and cultures\u003C/li>\n\u003Cli>Experience building or scaling AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness\u003C/li>\n\u003Cli>Experience partnering directly with Product Management, Game Design, Production, and/or live event teams, particularly within major entertainment or licensed IP environments with complex approval processes\u003C/li>\n\u003Cli>Understanding of Pokémon GO, its community, and the broader Pokémon franchise\u003C/li>\n\u003Cli>Experience working with Japanese business partners or proficiency in Japanese\u003C/li>\n\u003C/ul>\n\u003Cp>At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!\u003C/p>\n\u003Cp>This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.   \u003C/p>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","Scopely is looking for a Product Marketing Manager, Live Events, to join our Pokémon GO! Team in Mexico City on a hybrid basis, working 3 days a week from the hub. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. What You Will Do In this role, you’ll lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape the positioning, branding, and market launch of Pokémon GO live events. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution. Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach, and go-to-market plans that support player and business goals Partner with Production, Game Design, Product Management, and other cross-functional leaders to help shape event concepts and connect the in-game and real-world experience. Ensure marketing reflects the full event experience and communicates player value clearly across physical and digital touchpoints Translate event concepts, gameplay, player insights, and regional context into clear positioning, value propositions, campaign narratives, naming and messaging frameworks, and player-facing communications. Develop creative briefs and partner with internal creative teams, agencies, regional teams, and external partners to bring campaign concepts and assets to life Build global marketing plans across web, social, CRM/direct marketing, community, PR, creators, platform partnerships, paid media, and regional channels, enabling local adaptation based on player behavior, cultural insights, market opportunities, and on-the-ground expertise Coordinate stakeholders across functions and regions, including brand, licensing, and external partners, to align on positioning, branding, creative, communications, approvals, milestones, deliverables, dependencies, and launch readiness. Identify risks and trade-offs and keep complex event marketing work moving from concept through post-event learning Establish KPIs and success criteria upfront, partner with Analytics and cross-functional teams to evaluate performance, and turn event and campaign learnings into recommendations for future programs. Help direct creative resources, agency support, channel investment, and marketing budgets toward the highest-impact player and business opportunities Use leading AI capabilities to accelerate insight synthesis, strategic planning, campaign ideation, localization support, project workflows, quality control, and performance analysis. Build repeatable AI-enabled processes that improve speed and quality while applying strong judgment around accuracy, confidentiality, IP, brand standards, and human review Champion the Trainer perspective by bringing a deep understanding of players, live event attendees, community sentiment, and participation barriers into event concepting and marketing decisions What We’re Looking For 5+ years of experience in product marketing, consumer marketing, integrated marketing, live events marketing, entertainment marketing, or related disciplines, with experience developing and executing go-to-market strategies for consumer products, experiences, or live-service businesses Demonstrated ability to lead complex cross-functional initiatives involving Product, Creative, Marketing, Production, regional teams, and external partners. Strong project management and organizational skills, with the ability to influence without direct authority, navigate trade-offs, and manage overlapping timelines Strong understanding of positioning, messaging, audience segmentation, campaign strategy, brand development, and integrated marketing, with the ability to move comfortably from high-level strategy into hands-on execution Experience using player, product, campaign, and/or event data to identify opportunities, establish success metrics, measure performance, and inform future strategy Advanced fluency with AI-powered tools and a demonstrated ability to apply them meaningfully to marketing strategy and execution, build efficient workflows, critically evaluate outputs, and use AI responsibly in a brand- and partner-sensitive environment Excellent written, verbal, and presentation skills, with the ability to create clarity, drive alignment, and communicate recommendations to senior stakeholders and external partners in a global business Strong English language skills are required for this role, as we have a highly diverse and global business Strong project management and organizational skills, with the ability to operate effectively across overlapping event timelines in a fast-moving live-service environment Collaborative working style and demonstrated ability to influence without direct authority, navigate trade-offs, and work effectively across tightly integrated cross-functional teams Bachelor’s degree or equivalent practical experience Bonus Points Experience marketing large-scale live events, experiential programs, location-based entertainment, or other real-world consumer experiences, including campaigns that connect digital product experiences with in-person activations Experience marketing mobile or free-to-play games, or working on a live-service product with frequent content and event cadence Experience developing marketing strategies with global and regional teams across multiple markets and cultures Experience building or scaling AI-enabled marketing workflows, experimentation frameworks, knowledge systems, or creative processes that improved team speed, decision quality, or campaign effectiveness Experience partnering directly with Product Management, Game Design, Production, and/or live event teams, particularly within major entertainment or licensed IP environments with complex approval processes Understanding of Pokémon GO, its community, and the broader Pokémon franchise Experience working with Japanese business partners or proficiency in Japanese At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment. About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",1792660874000,"2026-10-30T09:53:26-04:00","MXN",{"jsonldValid":17,"jsonld":27},{"id":67,"applyToken":68,"slug":69,"title":70,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":71,"country":72,"applicantCountries":73,"applicantStates":74,"remote":17,"employmentType":75,"department":20,"content_html":76,"content_text":77,"years":23,"createdAt":78,"updatedAtISO":25,"postedAtISO":79,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":80,"salaryMax":81,"currency":82,"isPaid":17,"schema":83},"2967c1fe1bd03e127ba15aef1ed34ddc2d24b4b203f519373a7a8919f576a2d3","bb08472bb6e38144b3d55a052298e02dfb9af299a71173e9ca36d240e997437a","associate-product-marketing-manager-monopoly-go-at-scopely-28f34d88ef","Associate Product Marketing Manager- Monopoly Go!","US - Culver City","United States",[],[],[19],"\u003Cp>Scopely is looking for an \u003Cstrong>Associate Product Marketing Manager\u003C/strong> to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub. \u003C/p>\n\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. \u003C/p>\n\n\u003Cp>Monopoly GO! is a worldwide phenomenon, reaching tens of millions of players worldwide. This role is an opportunity to be part of a world-class team of marketers leading promotional efforts for a multi-billion-dollar game. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players.\u003C/p>\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>\u003Cstrong>What You Will Do\u003C/strong> \u003C/p>\n\n\u003Cul>\n\u003Cli>Support GTM planning and campaign execution across seasonal content, in-game events, new product features, and major IP collaboration launches, partnering with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to keep launches on track and unblock execution.\u003C/li>\n\u003Cli>Drive creative development for marketing campaigns, including trailers, key art, User Acquisition creatives, and other promotional assets. Act as the primary point of contact between internal creative teams, external agencies, and marketing stakeholders to manage timelines, feedback, approvals, and asset delivery.\u003C/li>\n\u003Cli>Support app stores promotional initiatives, including featuring opportunities, in-app event cards,co-marketing campaigns across App Store and Google Play.\u003C/li>\n\u003Cli>Support major IP collaborations, partnering closely with external licensors and internal stakeholders throughout campaign development. Serve as the primary point of contact for licensor reviews, approvals, and day-to-day communications to ensure assets meet partner guidelines and deadlines.\u003C/li>\n\u003Cli>Become an expert in MONOPOLY GO!, its roadmap, and live operations, using deep product knowledge to support marketing initiatives, partnership opportunities, and cross-functional decision making.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>What We’re Looking For \u003C/strong>\u003C/p>\n\n\u003Cul>\n\u003Cli>Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.\u003C/li>\n\u003Cli>2–3 years of experience in product marketing, brand marketing, project management, or a similar role.\u003C/li>\n\u003Cli>Passion for games and a strong desire to learn product marketing in a live-service environment.\u003C/li>\n\u003Cli>Excellent organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.\u003C/li>\n\u003Cli>A proactive, self-starter mindset with strong attention to detail and a willingness to take ownership of projects from planning through execution.\u003C/li>\n\u003Cli>Strong written and verbal communication skills, with experience collaborating across cross-functional teams and external partners.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced, evolving environment and adapt as priorities shift.\u003C/li>\n\u003Cli>Experience supporting creative development, marketing campaigns, or go-to-market initiatives is a plus.\u003C/li>\n\u003Cli>Experience working with licensed IPs, platform partnerships (App Store/Google Play), or User Acquisition is a plus.\u003C/li>\n\u003Cli>Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus. \u003C/li>\n\u003C/ul>\n\n\u003Cp>At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!\u003C/p>\n\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>\n\n\u003Cp>This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.    \u003C/p>\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.\u003C/p>\u003Cp>CA, CO, NJ, NY, and WA Annual Salary Range\u003C/p>\u003Cp>$80,000—$85,000 USD\u003C/p>\n\u003Ch3>About Scopely\u003C/h3>\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\n\u003Cp>Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>","Scopely is looking for an Associate Product Marketing Manager to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub. At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. Monopoly GO! is a worldwide phenomenon, reaching tens of millions of players worldwide. This role is an opportunity to be part of a world-class team of marketers leading promotional efforts for a multi-billion-dollar game. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players. What You Will Do Support GTM planning and campaign execution across seasonal content, in-game events, new product features, and major IP collaboration launches, partnering with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to keep launches on track and unblock execution. Drive creative development for marketing campaigns, including trailers, key art, User Acquisition creatives, and other promotional assets. Act as the primary point of contact between internal creative teams, external agencies, and marketing stakeholders to manage timelines, feedback, approvals, and asset delivery. Support app stores promotional initiatives, including featuring opportunities, in-app event cards,co-marketing campaigns across App Store and Google Play. Support major IP collaborations, partnering closely with external licensors and internal stakeholders throughout campaign development. Serve as the primary point of contact for licensor reviews, approvals, and day-to-day communications to ensure assets meet partner guidelines and deadlines. Become an expert in MONOPOLY GO!, its roadmap, and live operations, using deep product knowledge to support marketing initiatives, partnership opportunities, and cross-functional decision making. What We’re Looking For Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field. 2–3 years of experience in product marketing, brand marketing, project management, or a similar role. Passion for games and a strong desire to learn product marketing in a live-service environment. Excellent organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously. A proactive, self-starter mindset with strong attention to detail and a willingness to take ownership of projects from planning through execution. Strong written and verbal communication skills, with experience collaborating across cross-functional teams and external partners. Ability to thrive in a fast-paced, evolving environment and adapt as priorities shift. Experience supporting creative development, marketing campaigns, or go-to-market initiatives is a plus. Experience working with licensed IPs, platform partnerships (App Store/Google Play), or User Acquisition is a plus. Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus. At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment. For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience. CA, CO, NJ, NY, and WA Annual Salary Range $80,000—$85,000 USD About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the \"100 Most Influential Companies in the World\" by TIME magazine and one of Fast Company's \"World's Most Innovative Companies\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.",1788795028000,"2026-08-05T10:35:33.000Z",80000,85000,"USD",{"jsonldValid":28,"jsonld":84},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Associate Product Marketing Manager- Monopoly Go!\",\"description\":\"\u003Cp>Scopely is looking for an \u003Cstrong>Associate Product Marketing Manager\u003C/strong> to join our Monopoly GO! Game in Culver City on a hybrid basis, working 2 days a week from the hub. \u003C/p>\\n\\n\u003Cp>At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. \u003C/p>\\n\\n\u003Cp>Monopoly GO! is a worldwide phenomenon, reaching tens of millions of players worldwide. This role is an opportunity to be part of a world-class team of marketers leading promotional efforts for a multi-billion-dollar game. The team is based in Canada, Europe and the US, and works every day to create captivating new experiences for our players.\u003C/p>\\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\\n\u003Cp>\u003Cstrong>What You Will Do\u003C/strong> \u003C/p>\\n\\n\u003Cul>\\n\u003Cli>Support GTM planning and campaign execution across seasonal content, in-game events, new product features, and major IP collaboration launches, partnering with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to keep launches on track and unblock execution.\u003C/li>\\n\u003Cli>Drive creative development for marketing campaigns, including trailers, key art, User Acquisition creatives, and other promotional assets. Act as the primary point of contact between internal creative teams, external agencies, and marketing stakeholders to manage timelines, feedback, approvals, and asset delivery.\u003C/li>\\n\u003Cli>Support app stores promotional initiatives, including featuring opportunities, in-app event cards,co-marketing campaigns across App Store and Google Play.\u003C/li>\\n\u003Cli>Support major IP collaborations, partnering closely with external licensors and internal stakeholders throughout campaign development. Serve as the primary point of contact for licensor reviews, approvals, and day-to-day communications to ensure assets meet partner guidelines and deadlines.\u003C/li>\\n\u003Cli>Become an expert in MONOPOLY GO!, its roadmap, and live operations, using deep product knowledge to support marketing initiatives, partnership opportunities, and cross-functional decision making.\u003C/li>\\n\u003C/ul>\\n\\n\u003Cp>\u003Cstrong>What We’re Looking For \u003C/strong>\u003C/p>\\n\\n\u003Cul>\\n\u003Cli>Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.\u003C/li>\\n\u003Cli>2–3 years of experience in product marketing, brand marketing, project management, or a similar role.\u003C/li>\\n\u003Cli>Passion for games and a strong desire to learn product marketing in a live-service environment.\u003C/li>\\n\u003Cli>Excellent organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.\u003C/li>\\n\u003Cli>A proactive, self-starter mindset with strong attention to detail and a willingness to take ownership of projects from planning through execution.\u003C/li>\\n\u003Cli>Strong written and verbal communication skills, with experience collaborating across cross-functional teams and external partners.\u003C/li>\\n\u003Cli>Ability to thrive in a fast-paced, evolving environment and adapt as priorities shift.\u003C/li>\\n\u003Cli>Experience supporting creative development, marketing campaigns, or go-to-market initiatives is a plus.\u003C/li>\\n\u003Cli>Experience working with licensed IPs, platform partnerships (App Store/Google Play), or User Acquisition is a plus.\u003C/li>\\n\u003Cli>Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus. \u003C/li>\\n\u003C/ul>\\n\\n\u003Cp>At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!\u003C/p>\\n\\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>\\n\\n\u003Cp>This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.    \u003C/p>\\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.\u003C/p>\u003Cp>CA, CO, NJ, NY, and WA Annual Salary Range\u003C/p>\u003Cp>$80,000—$85,000 USD\u003C/p>\\n\u003Ch3>About Scopely\u003C/h3>\\n\u003Cp>Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.\u003C/p>\\n\u003Cp>Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.\u003C/p>\\n\u003Cp>Recognized multiple times as one of the \\\"100 Most Influential Companies in the World\\\" by TIME magazine and one of Fast Company's \\\"World's Most Innovative Companies\\\" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.\u003C/p>\\n\u003Cp>Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. \u003C/p>\\n\u003Cp>Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.\u003C/p>\\n\u003Cp>Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice.\u003C/p>\\n\u003Cp>Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.\u003C/p>\",\"datePosted\":\"2026-08-05T10:35:33.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Scopely\",\"sameAs\":\"http://www.scopely.com\",\"logo\":\"https://logo.clearbit.com/scopely.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Scopely\",\"value\":\"2967c1fe1bd03e127ba15aef1ed34ddc2d24b4b203f519373a7a8919f576a2d3\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"US - Culver City\",\"addressRegion\":\"United States\",\"addressCountry\":\"US\"}}}",{"id":86,"applyToken":87,"slug":88,"title":89,"companyname":90,"companylogo":27,"city":91,"country":39,"applicantCountries":92,"applicantStates":93,"remote":17,"employmentType":94,"department":20,"content_html":95,"content_text":96,"years":23,"createdAt":97,"updatedAtISO":98,"postedAtISO":99,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":48,"isPaid":17,"schema":100},"afcf530ada10b69c0335a13f9225954840e8cf6dba233f52b2dcd118a7c6e07b","1cfa7ba2fc72cb681b2caae6c746bdd67da46c7a5b8a406ed5c24637caf2aeda","vice-president-product-marketing-at-zenoti-36bc35fd9f","Vice President, Product Marketing","zenoti","Hyderabad",[],[],[19],"\u003Cp>Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes\u003C/p>\n\u003Cp>Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.\u003C/p>\n\u003Cp>Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com\u003C/p>\n\n\n\u003Cp>\u003Cstrong>Description\u003C/strong>\u003C/p>\n\u003Cp>As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management.\u003C/p>\n\u003Cp>\u003Cstrong>What will I be doing?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution\u003C/li>\n\u003Cli>Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation\u003C/li>\n\u003Cli>Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies\u003C/li>\n\u003Cli>You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition\u003C/li>\n\u003Cli>Partner with the Customer Success team to drive adoption through supporting materials and campaigns\u003C/li>\n\u003Cli>Drive the overall GTM activities around new product releases and launches\u003C/li>\n\u003Cli>Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What skills do I need?\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio)\u003C/li>\n\u003Cli>You have a history of delivering results in high growth, innovative and fast paced environments\u003C/li>\n\u003Cli>You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software\u003C/li>\n\u003Cli>You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications\u003C/li>\n\u003Cli>You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change\u003C/li>\n\u003Cli>You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function\u003C/li>\n\u003Cli>You are equally comfortable with strategic thinking and detailed, creative execution\u003C/li>\n\u003Cli>You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams\u003C/li>\n\u003Cli>You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Requirements\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s Degree in Business, Marketing or related field. MBA preferred.\u003C/li>\n\u003Cli>15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning\u003C/li>\n\u003Cli>Experience building and managing teams of product marketers\u003C/li>\n\u003Cli>Experience seeing company through late-stage startup growth cycle\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cem>Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.\u003C/em>\u003Cem> \u003C/em>\u003Cem>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.\u003C/em>\u003C/p>","Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY. Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com Description As Vice President of Product Marketing, you will own the go-to-market (GTM) growth strategy and execution for Zenoti’s product offerings. You will create compelling value propositions, product positioning and messaging to our global customer base. You will work closely with key executives in sales, marketing, product management and support teams to roll out new product offerings by creating high-impact campaigns. You must enjoy working in a fast-paced environment, be able to multitask and thrive in an environment that rewards high-quality work. This role will report directly to the SVP of Product Management. What will I be doing? Collaborate with company executives, product management, sales, support, and marketing teams on GTM priorities, strategy, and execution Partner with key stakeholders to properly position the Zenoti value proposition and competitive differentiation Be a strong partner in leading GTM strategy - understanding trends and customer needs, identify new target markets for Zenoti - and building differentiated product strategies You will both manage product marketing creative team as well as create product marketing content, while prioritizing work to drive customer acquisition Partner with the Customer Success team to drive adoption through supporting materials and campaigns Drive the overall GTM activities around new product releases and launches Be a master of leveraging data to assess market viability and develop GTM strategy for different product offerings What skills do I need? You have a demonstrated track record of creating & delivering compelling content and breakthrough product marketing programs (with fantastic portfolio) You have a history of delivering results in high growth, innovative and fast paced environments You are Fluent in Salesforce, analytics software (ex: Tableau, Google Analytics), and project management software You have a solid understanding of Zenoti applications, cloud-based enterprise and SaaS applications You have a process-driven approach and the ability to lead internal alignment strategies amidst dynamic growth, ambiguity and change You have a strong executive presence and customer-facing skills, as well as the ability to manage a creative team and overall product marketing function You are equally comfortable with strategic thinking and detailed, creative execution You are a leader and mentor, you can collaborate and manage a team as well as multiple projects. Experience leading cross-functional, global teams You’re metrics-driven and focused on ROI. You can develop KPIs, dashboards and benchmark reports to measure success and advocate for effective product marketing strategies. Requirements Bachelor’s Degree in Business, Marketing or related field. MBA preferred. 15+ years relevant product marketing experience in B2B technology, SaaS or enterprise software, and go-to-market planning Experience building and managing teams of product marketers Experience seeing company through late-stage startup growth cycle Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.",1794547677000,"2026-11-13 06:30:17","2026-11-13T00:53:58-05:00",{"jsonldValid":17,"jsonld":27},{"id":102,"applyToken":103,"slug":104,"title":105,"companyname":106,"companylogo":107,"companyTagline":108,"companyIndustry":109,"city":110,"country":111,"applicantCountries":112,"applicantStates":113,"remote":17,"employmentType":114,"department":20,"content_html":115,"content_text":116,"years":23,"createdAt":117,"updatedAtISO":118,"postedAtISO":119,"validThroughISO":27,"active":28,"hasSalary":17,"salaryMin":23,"salaryMax":23,"currency":120,"isPaid":17,"schema":121},"29d6c4f5cc4ac2565df40e0ff259544bc7cae3ebd024ca19f5d5b42e1b382805","9fe92609d2e23a049eda7f888ab1a9be77120ed7a385a23e9f5cb42492849e6d","product-marketing-co-op-at-kabam-40db58d099","Product Marketing Co-op","Kabam","https://cdn.jobboardwise.com/logo/kabam.com","We are passionate creators who entertain the world through the games we create.","Entertainment","Vancouver","Canada",[],[],[19],"\u003Cp>At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games.\u003C/p>\n\u003Cp>Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. \u003C/p>\n\u003Cp>\u003Cspan>This is a \u003Cstrong>4-month position\u003C/strong> from \u003Cstrong>January to April 2027. \u003C/strong>This role is a\u003Cstrong> full-time, on-site \u003C/strong>position based \u003Cstrong>5 days a week \u003C/strong>at our \u003Cstrong>Downtown Vancouver\u003C/strong> studio.\u003C/span>\u003C/p>\u003Cbr>\u003Ch2>In this role, you can expect to:\u003C/h2>\u003Cp>\u003Cstrong>Key Accountabilities\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Lifecycle Marketing Support (~80%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Project & Workflow Support\u003C/strong>\u003C/p>\n\n\u003Cli>Keep Asana tasks, timelines, and statuses accurate and up to date.\u003C/li>\n\u003Cli>Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers.\u003C/li>\n\u003Cli>Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach.\u003C/li>\n\n\u003Cp>\u003Cstrong>Game Event Research & Reporting\u003C/strong>\u003C/p>\n\n\u003Cli>Track upcoming in-game events, promotions, and releases across our titles.\u003C/li>\n\u003Cli>Summarize what each event is, who it targets, and why it matters to players and the business.\u003C/li>\n\u003Cli>Compile findings into a regular digest or calendar that informs messaging strategy.\u003C/li>\n\n\u003Cp>\u003Cstrong>Campaign Execution Support\u003C/strong>\u003C/p>\n\n\u003Cli>Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points.\u003C/li>\n\u003Cli>Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review.\u003C/li>\n\u003Cli>Proofread and QA copy and links before send, following team style guidelines.\u003C/li>\n\u003Cli>Maintain campaign trackers, including localization status.\u003C/li>\n\n\u003Cp>\u003Cstrong>Product Marketing Team Support (~20%)\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Market Research\u003C/strong>\u003C/p>\n\n\u003Cli>Conduct research on gaming industry trends, audience demographics, and competitor games.\u003C/li>\n\u003Cli>Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit).\u003C/li>\n\u003Cli>Assist in analyzing competitor performance data from external resources.\u003C/li>\n\n\u003Cp>\u003Cstrong>Live Game Marketing / New Title Launch Support\u003C/strong>\u003C/p>\n\n\u003Cli>Participate in brainstorming sessions to develop new marketing concepts and campaign ideas.\u003C/li>\n\u003Cli>Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy.\u003C/li>\n\u003Cli>Assist in working with partners by coordinating communications and delivering marketing materials.\u003C/li>\n\u003Cli>Assist the broader Product Marketing team with ad hoc tasks and projects.\u003C/li>\n\n\u003Cp>\u003Cstrong>Project Management\u003C/strong>\u003C/p>\n\n\u003Cli>Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners.\u003C/li>\u003Cbr>\u003Ch2>Your background includes:\u003C/h2>\u003Cp>\u003Cstrong>Required\u003C/strong>\u003C/p>\n\n\u003Cli>Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field).\u003C/li>\n\u003Cli>Strong Excel or Google Sheets skills (sorting, formulas, basic organization).\u003C/li>\n\u003Cli>Understanding of player-facing communications and what makes game messaging effective.\u003C/li>\n\u003Cli>Excellent written communication and attention to detail.\u003C/li>\n\u003Cli>Comfortable following up persistently but professionally with multiple stakeholders.\u003C/li>\n\u003Cli>Highly organized, with the ability to manage multiple deadlines.\u003C/li>\n\n\n\u003Cp>\u003Cstrong>Preferred\u003C/strong>\u003C/p>\n\n\u003Cli>Basic HTML/CSS familiarity.\u003C/li>\n\u003Cli>Experience with Asana or a similar project management tool.\u003C/li>\n\u003Cli>Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge.\u003C/li>\n\u003Cli>Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable).\u003C/li>\n\u003Cli>Interest in lifecycle, CRM, or growth marketing.\u003C/li>\n\u003Cli>Experience with Photoshop.\u003C/li>\n\n\u003Cp>\u003Cstrong>The Ideal Candidate Has\u003C/strong>\u003C/p>\n\n\u003Cli>Interest in Product Marketing and lifecycle/CRM marketing.\u003C/li>\n\u003Cli>Is deeply engaged with social media.\u003C/li>\n\u003Cli>Good communication skills (clear, logical).\u003C/li>\n\u003Cli>Reliable follow-through and a proactive, self-directed working style.\u003C/li>\n\u003Cli>A mindset clearly focused on personal and professional development.\u003C/li>\n\u003Cli>Ability to thrive in a fast-paced, dynamic environment.\u003C/li>\n\n\u003Cbr>\u003Ch2>Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people:\u003C/h2>\n\n\u003Cli>\u003Cstrong>Extended Health Coverage:\u003C/strong> effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.\u003C/li>\n\u003Cli>\u003Cstrong>DEIB Benefits:\u003C/strong> DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.\u003C/li>\n\u003Cli>\u003Cstrong>Flexible Spending Accounts:\u003C/strong> our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.\u003C/li>\n\u003Cli>\u003Cstrong>PTO and Parental Leave: \u003C/strong>we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.\u003C/li>\n\u003Cli>\u003Cstrong>Employee and Family Assistance Program: \u003C/strong>This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.\u003C/li>\n\u003Cli>\u003Cstrong>Telus Virtual Health: \u003C/strong>we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.\u003C/li>\n\u003Cli>\u003Cstrong>Learning and growth: \u003C/strong>We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.\u003C/li>\n\u003Cli>\u003Cstrong>Pay transparency:\u003C/strong> We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion.\u003C/li>\n\u003Cli>\u003Cstrong>Cool spaces:\u003C/strong> Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile!\u003C/li>\n\u003Cli>\u003Cstrong>Giving back:\u003C/strong> Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site!\u003C/li>\n\n\n\n\n\u003Cbr>\u003Cp>Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.\u003C/p>\u003Cbr>\u003Cp>We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!\u003C/p>\u003Cbr>\u003Cp>\u003Cb>About Kabam\u003C/b>\u003C/p>\u003Cbr>\u003Cp>Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.\u003C/p>\u003Cbr>\u003Cp>Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.\u003C/p>\u003Cbr>\u003Cp>Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games.\u003C/p>\u003Cbr>\u003Cp>\u003Ci>Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.\u003C/i>\u003C/p>\u003Cbr>\u003Cp>The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!\u003C/p>","At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. Reporting to the Senior Manager, Product Marketing, the Product Marketing Co-op will spend approximately 80% of their time supporting Lifecycle Marketing (LCM), which owns the email and push communications players receive across our live games, and approximately 20% supporting the broader Product Marketing team. In the LCM role, the co-op will keep campaign execution organized and moving by managing project workflows, researching in-game events, and preparing the materials behind each campaign, so the team can spend more time on strategic planning. In the Product Marketing role, the co-op will help find opportunities in the market, protect the brand identity, and support new and existing live game marketing campaigns across PR, Web, Social, Influencers, Paid Media Marketing, and more. This is a 4-month position from January to April 2027. This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio. In this role, you can expect to: Key Accountabilities Lifecycle Marketing Support (~80%) Project & Workflow Support Keep Asana tasks, timelines, and statuses accurate and up to date. Follow up with cross-functional partners (product, live ops, engineering, localization) in Slack to track down assets, approvals, and answers. Capture meeting notes and make sure every action item has an owner and due date, with reminders as deadlines approach. Game Event Research & Reporting Track upcoming in-game events, promotions, and releases across our titles. Summarize what each event is, who it targets, and why it matters to players and the business. Compile findings into a regular digest or calendar that informs messaging strategy. Campaign Execution Support Prepare copy briefs for upcoming emails and push notifications, gathering event details, audience, key dates, and messaging points. Assist with copy for recurring and templated messages, using approved templates and examples, for Lifecycle Marketing review. Proofread and QA copy and links before send, following team style guidelines. Maintain campaign trackers, including localization status. Product Marketing Team Support (~20%) Market Research Conduct research on gaming industry trends, audience demographics, and competitor games. Analyze trends in gaming communities and platforms (e.g., Twitch, YouTube, Steam, Reddit). Assist in analyzing competitor performance data from external resources. Live Game Marketing / New Title Launch Support Participate in brainstorming sessions to develop new marketing concepts and campaign ideas. Help create promotional materials to engage players and potential customers, including trailers, videos, and social media and website copy. Assist in working with partners by coordinating communications and delivering marketing materials. Assist the broader Product Marketing team with ad hoc tasks and projects. Project Management Assist in preparing briefs for the creation of new branding assets and deliver the outcome to stakeholders, including external partners. Your background includes: Required Currently enrolled in a college or university program (Marketing, Communications, Business, or a related field). Strong Excel or Google Sheets skills (sorting, formulas, basic organization). Understanding of player-facing communications and what makes game messaging effective. Excellent written communication and attention to detail. Comfortable following up persistently but professionally with multiple stakeholders. Highly organized, with the ability to manage multiple deadlines. Preferred Basic HTML/CSS familiarity. Experience with Asana or a similar project management tool. Experience playing mobile or PC games, especially live-service games, and gaming culture knowledge. Familiarity with CRM or marketing automation platforms (e.g., Braze, Iterable). Interest in lifecycle, CRM, or growth marketing. Experience with Photoshop. The Ideal Candidate Has Interest in Product Marketing and lifecycle/CRM marketing. Is deeply engaged with social media. Good communication skills (clear, logical). Reliable follow-through and a proactive, self-directed working style. A mindset clearly focused on personal and professional development. Ability to thrive in a fast-paced, dynamic environment. Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people: Extended Health Coverage: effective day one, no waiting period! Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more. DEIB Benefits: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs. Flexible Spending Accounts: our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account. PTO and Parental Leave: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures. Employee and Family Assistance Program: This program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being. Telus Virtual Health: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home. Learning and growth: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend. Pay transparency: We share with employees the pay range their role falls within and clear career maps to determine how they can grow within their role or level-up to a promotion. Cool spaces: Our offices are in Vancouver, Montreal, Los Angeles, and San Francisco. Whether it’s summers on the rooftop patio in Downtown Vancouver, or watching the fireworks in Montreal’s South Shore - we want our people to feel like their time spent in office is worthwhile! Giving back: Kabammers have a dedicated paid day off every year to volunteer to a cause close to their hearts. Some teams even band together for group volunteer days off-site! Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions. We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world! About Kabam Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world. Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year. Founded in 2006, Kabam has studios and offices in Vancouver & Montreal in Canada, and Los Angeles & San Francisco in the United States. Kabam is a wholly-owned subsidiary of Netmarble Games. Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process. The typical hiring range listed above is specific to candidates located in Vancouver. The salary will be determined based on your knowledge, skills and competencies, and you’ll have room to grow after you join!",1794547675000,"2026-11-13 06:30:16","2026-11-12T18:29:47.642Z","CAD",{"jsonldValid":17,"jsonld":27},{"id":123,"applyToken":124,"slug":125,"title":126,"companyname":127,"companylogo":128,"companyTagline":129,"companyIndustry":130,"city":131,"country":72,"applicantCountries":132,"applicantStates":133,"remote":17,"employmentType":134,"department":20,"content_html":135,"content_text":136,"years":23,"createdAt":137,"updatedAtISO":138,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":139,"salaryMax":140,"currency":82,"isPaid":17,"schema":141},"60834b90c109d9b5c03db0e34f4ac183b83e0997b751fc7fecabf27f81763127","7eb1a555f7deb10677c7ee8787a67bb1fa2187811e95acd970db07a6016fc208","senior-staff-product-marketing-manager-orbit-at-boston-dynamics-63f6953f50","Senior Staff Product Marketing Manager - Orbit","Boston Dynamics","https://cdn.jobboardwise.com/logo/bostondynamics.com","Changing your idea of what robots can do.","Automation Machinery Manufacturing","Waltham Office (POST)",[],[],[19],"\u003Cp>Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in Physical AI, with automation solutions for industrial applications and more.\u003C/p>\u003Cp>As a Product Marketing Manager for Orbit, you’ll be an integral member of a cross-functional marketing and product team building the software that puts our robots to work. Orbit is the main interface for every Boston Dynamics robot – the platform where customers deploy, manage, and get value from their fleets and where robot data becomes actionable site intelligence through AI-powered inspection, dashboards, and integrations with the enterprise systems. You will be key in establishing Orbit as a must-have platform and driving adoption, expansion, and renewal across new and existing customers. To thrive in this role, you must be enthusiastic about new technology - technology that’s truly changing the way people work - and be ready to lead strategic initiatives that put our platform and features top of mind.\u003C/p>\u003Cp>\u003Cb>A writing sample and product launch samples are preferred when submitting your application.\u003C/b>\u003C/p>\u003Cp>\u003Cb>How you will make an impact:\u003C/b>\u003C/p>\u003Cbr>\u003Cul>\u003Cli>Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of our customers – operators, site and reliability leaders, and enterprise IT buyers – through extensive persona research\u003C/li>\u003Cli>Create messaging and positioning that tells the Orbit platform story across our robot portfolio and the industries we serve, including manufacturing, utilities, oil & gas, and more.\u003C/li>\u003Cli>Collaborate closely with the hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates.\u003C/li>\u003Cli>Partner with product and sales on Orbit packaging, tiering, and value messaging that clearly connects software capabilities to customer ROI.\u003C/li>\u003Cli>Drive adoption and expansion within our install base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success.\u003C/li>\u003Cli>Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, whitepapers, and more.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>We are looking for:\u003C/b>\u003C/p>\u003Cbr>\u003Cul>\u003Cli>Minimum 5 years of experience in marketing or product management\u003C/li>\u003Cli>Demonstrated ability to execute high-level launches and campaigns\u003C/li>\u003Cli>Great storyteller and writer who can turn technical and product complexity into clear and engaging positioning and narrative\u003C/li>\u003Cli>Comfortable translating software capabilities such as data, AI, APIs, and integrations into business outcomes for both operational and technical buyers\u003C/li>\u003Cli>Highly organized and self-directed individual\u003C/li>\u003Cli> Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, IoT, or industrial software\u003C/li>\u003Cli> Familiarity with SaaS go-to-market motions – subscription packaging, in-product adoption, and customer lifecycle and retention marketing – is a plus\u003C/li>\u003Cli> Experience working with customers in asset management, construction, manufacturing, utilities or other asset-intensive industries is a plus\u003C/li>\u003Cli>Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Travel: \u003C/b>Occasional travel to tradeshows and customer sites - up to 20%.\u003C/p>\u003Cbr>\u003Cp>We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position\u003C/p>\u003Cbr>\u003Cp>The base pay range for this position is between $135,000.00 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience.  This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure.  Additional details regarding these benefit plans will be provided if an employee receives an offer for employment.\u003C/p>\u003Cp>#LI-CG1\u003C/p>\u003Cp>\u003Cbr>\u003Cbr> \u003C/p>","Boston Dynamics is a world leader in mobile robots, tackling some of the toughest robotics challenges. For years, our awe-inspiring viral videos on YouTube have shown the world what remarkably capable robots can do. Now we are quickly becoming a recognized leader in Physical AI, with automation solutions for industrial applications and more. As a Product Marketing Manager for Orbit, you’ll be an integral member of a cross-functional marketing and product team building the software that puts our robots to work. Orbit is the main interface for every Boston Dynamics robot – the platform where customers deploy, manage, and get value from their fleets and where robot data becomes actionable site intelligence through AI-powered inspection, dashboards, and integrations with the enterprise systems. You will be key in establishing Orbit as a must-have platform and driving adoption, expansion, and renewal across new and existing customers. To thrive in this role, you must be enthusiastic about new technology - technology that’s truly changing the way people work - and be ready to lead strategic initiatives that put our platform and features top of mind. A writing sample and product launch samples are preferred when submitting your application. How you will make an impact: Become the subject matter expert on Orbit and how it connects every Boston Dynamics robot, and learn the needs of our customers – operators, site and reliability leaders, and enterprise IT buyers – through extensive persona research Create messaging and positioning that tells the Orbit platform story across our robot portfolio and the industries we serve, including manufacturing, utilities, oil & gas, and more. Collaborate closely with the hardware product marketing managers on the strategy and execution of Orbit launches, from major platform releases to ongoing feature updates. Partner with product and sales on Orbit packaging, tiering, and value messaging that clearly connects software capabilities to customer ROI. Drive adoption and expansion within our install base through release communications, onboarding and enablement content, and lifecycle campaigns with demand generation and customer success. Plan and develop content to support each stage of the buyer’s journey, including sales collateral and presentations, product demos and videos, case studies, webinars, blogs, whitepapers, and more. We are looking for: Minimum 5 years of experience in marketing or product management Demonstrated ability to execute high-level launches and campaigns Great storyteller and writer who can turn technical and product complexity into clear and engaging positioning and narrative Comfortable translating software capabilities such as data, AI, APIs, and integrations into business outcomes for both operational and technical buyers Highly organized and self-directed individual Experience marketing B2B SaaS or enterprise software products is a plus, especially platform, IoT, or industrial software Familiarity with SaaS go-to-market motions – subscription packaging, in-product adoption, and customer lifecycle and retention marketing – is a plus Experience working with customers in asset management, construction, manufacturing, utilities or other asset-intensive industries is a plus Proficiency with design tools such as InDesign, Photoshop, Figma, or Canva is a plus Travel: Occasional travel to tradeshows and customer sites - up to 20%. We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas for this position The base pay range for this position is between $135,000.00 to $145,000.00 annually. Base pay will depend on multiple individualized factors, including, but not limited to, internal equity, job-related knowledge, skills, and experience. This range represents a good-faith estimate of compensation at the time of posting. Boston Dynamics offers a generous Benefits package including medical, dental, vision, 401(k), paid time off, and an annual bonus structure. Additional details regarding these benefit plans will be provided if an employee receives an offer for employment. #LI-CG1",1794534428000,"2026-11-13 02:50:51",135000,145000,{"jsonldValid":17,"jsonld":27},1794566475225]