[{"data":1,"prerenderedAt":107},["ShallowReactive",2],{"$fsqzpDC91VAvyc7ZKWNvz9UvdF1j0sG2mY6e0O7jSjNk":3,"$fAKx0TdXH9_W2zwYLykkrfYr-1azqYBePCpcNjT15MRo":26},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyIndustry":10,"city":11,"country":12,"remote":13,"employmentType":14,"department":16,"content_html":17,"content_text":18,"years":19,"createdAt":20,"updatedAtISO":21,"postedAtISO":22,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"isPaid":13,"schema":24},"b153f3d713d6ccef46099ef398f628c4d2ab1af322f350df1a8ed478a09bc23f","product-marketing-manager-pfg-at-columbia-sportswear-company-22f47ee253","Product Marketing Manager, PFG","Columbia Sportswear Company","https://cdn.jobboardwise.com/logo/columbiasportswearcompany.com","Retail Apparel and Fashion","Columbia River Building","United States",false,[15],"Full-time","Product","This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.\u003Cp>\u003Cb>A\u003Cspan>BOUT THE POSITION\u003C/span>\u003Cspan> \u003C/span>\u003Cspan> \u003C/span> \u003C/b>\u003C/p>\u003Cp>\u003Cspan>Our mission at Columbia Sportswear is to unlock the outdoors for everyone.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>We are looking for a passionate and strategically minded \u003C/span>Product Marketing Manager, PFG (Performance Fishing Gear)\u003Cspan> to lead category and product marketing initiatives for one of Columbia's most iconic businesses. This role is ideal for someone with a strong \u003C/span>\u003Cspan>track record\u003C/span>\u003Cspan> of success in consumer and product marketing, a deep passion for fishing culture, and an authentic understanding of the communities, consumers, and industry that make fishing a way of life.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>More than a marketer, this individual will serve as\u003C/span>\u003Cspan> an \u003C/span>\u003Cspan>expert on \u003C/span>\u003Cspan>the fishing consumer\u003C/span>\u003Cspan>. They will understand the unique motivations, behaviors, media habits, and cultural influences that drive engagement across both serious and recreational anglers. This person should live and breathe the fishing industry, \u003C/span>\u003Cspan>maintaining\u003C/span>\u003Cspan> a pulse on emerging trends, key influencers, tournament circuits, guide networks, conservation efforts, specialty retailers, and the broader cultural moments shaping the category.\u003C/span> \u003C/p>\u003Cp>\u003Cspan>This role will reflect the voice of the angler throughout the seasonal planning process, shaping category strategies that authentically resonate with target audiences\u003C/span>\u003Cspan>, \u003C/span>\u003Cspan>further \u003C/span>\u003Cspan>establish\u003C/span>\u003Cspan>ing\u003C/span>\u003Cspan> Columbia PFG as \u003C/span>\u003Cspan>a \u003C/span>\u003Cspan>trusted brand in fishing apparel\u003C/span>\u003Cspan> and footwear. \u003C/span> \u003C/p>\u003Cp>\u003Cb>\u003Cspan>HOW YOU’LL MAKE A DIFFERENC\u003C/span>\u003Cspan>E\u003C/span> \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Fishing Consumer Expertise & Advocacy: \u003C/b>\u003Cspan>Serve as Columbia's marketing expert on fishing consumers, championing the voice of anglers throughout the seasonal and long-term planning process. Develop a deep understanding of consumer needs, motivations, participation trends, and lifestyle behaviors across freshwater, saltwater, inshore, offshore, tournament, and recreational fishing communities.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Category Marketing Strategy: \u003C/b>\u003Cspan>Develop category-specific marketing strategies and seasonal recommendations that support business \u003C/span>\u003Cspan>objectives\u003C/span>\u003Cspan>, brand priorities, and commercial opportunities across the Performance Fishing Gear business.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Fishing-Focused Product Positioning: \u003C/b>\u003Cspan>Craft compelling product narratives that highlight performance, protection, innovation, functionality, and style for fishing consumers. Translate technical product benefits into meaningful consumer stories that reinforce Columbia's credibility on and off the water.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Consumer & Cultural Insights:\u003C/b>\u003Cspan> \u003C/span>\u003Cspan>Continuously \u003C/span>\u003Cspan>monitor\u003C/span>\u003Cspan> fishing participation trends, consumer behaviors, cultural shifts, media consumption habits, regional dynamics, and competitive activity to inform strategy and decision-making. Maintain a strong understanding of the Southeastern fishing consumer and the evolving fishing landscape across North America\u003C/span>\u003Cspan> and the globe\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Go-to-Market Leadership\u003C/b>\u003Cspan>:\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>Drive seasonal GTM strategies for PFG, ensuring alignment across product, brand, commercial, and channel teams. Help \u003C/span>\u003Cspan>identify\u003C/span>\u003Cspan> key storytelling opportunities, product priorities, athlete and ambassador moments, retail activations, and marketing investments.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Community & Industry Connectivity\u003C/b>\u003Cspan>:\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>Cultivate strong relationships across fishing communities, athletes, tournament organizations, guides, content creators, conservation groups, specialty retailers, and industry partners. Leverage these relationships to strengthen consumer understanding and category credibility.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Cross-Functional Collaboration\u003C/b>\u003Cspan>:\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>Work closely with \u003C/span>\u003Cspan>Consumer Insights, \u003C/span>\u003Cspan>Product Creation, \u003C/span>\u003Cspan>Partnerships, \u003C/span>\u003Cspan>Product Line Managers, Designers\u003C/span>\u003Cspan>, Merchants, \u003C/span>\u003Cspan>and Digital Marketing to ensure cohesive and authentic \u003C/span>\u003Cspan>marketing\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Campaign Guidance\u003C/b>\u003Cspan>: \u003C/span>\u003Cspan>Provide strategic direction and category \u003C/span>\u003Cspan>expertise\u003C/span>\u003Cspan> that informs campaign briefs, storytelling development, channel strategies, and consumer engagement \u003C/span>\u003Cspan>efforts\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cb>Performance Analysis\u003C/b>\u003Cspan>:\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies\u003C/span>\u003Cspan>.\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cspan>YOU\u003C/span>\u003Cspan> \u003C/span>\u003Cspan>ARE\u003C/span>\u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A passionate angler who authentically \u003C/span>\u003Cspan>participates\u003C/span>\u003Cspan> in and deeply understands fishing culture \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Deeply connected to fishing communities and knowledgeable about the consumers, trends, brands, athletes, creators, and influencers shaping the industry \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A strategic marketer who translates consumer understanding into actionable business and marketing recommendations \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A strong storyteller who can connect product benefits, consumer motivations, and brand opportunities into compelling narratives \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>A collaborative leader who can influence cross-functional teams and stakeholders \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Comfortable balancing consumer insights, data, marketplace trends, and intuition to make informed recommendations \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Naturally curious and culturally connected, always \u003C/span>\u003Cspan>seeking\u003C/span>\u003Cspan> to understand \u003C/span>\u003Cspan>what's\u003C/span>\u003Cspan> next in the fishing industry and where consumers are spending their time \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>An effective communicator and presenter capable of influencing stakeholders at multiple levels of the organization\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cb>\u003Cspan>YOU HAVE\u003C/span> \u003C/b>\u003C/p>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Deep knowledge of fishing culture, communities, events, tournaments, athletes, industry leaders, and influential brands \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Strong understanding of the fishing consumer, particularly within the Southeastern United States \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Bachelor's degree in Marketing\u003C/span>\u003Cspan>, Business, Communications, or related field \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>8+ years of professional experience in consumer marketing and/or product marketing, preferably in outdoor, sporting goods, fishing, hunting, apparel, footwear, equipment, or adjacent industries \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience developing consumer-centric marketing strategies informed by marketplace trends, consumer insights, and category \u003C/span>\u003Cspan>expertise\u003C/span>\u003Cspan> \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience with technical product storytelling and performance-focused marketing \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Knowledge of fishing retail channels, including specialty fishing retailers, sporting goods retailers, and direct-to-consumer business models \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Experience working with athletes, ambassadors, creators, sponsorships, partnerships, and community-based marketing programs \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Excellent communication and presentation abilities \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Data-driven with experience using analytics, data, and presentation tools (e.g., Excel, PowerPoint, consumer \u003C/span>\u003Cspan>insights\u003C/span>\u003Cspan> platforms, etc.) \u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cul>\u003Cli>\u003Cp>\u003Cspan>Knowledge of product development, merchandising, and insight-driven marketing\u003C/span> \u003C/p>\u003C/li>\u003C/ul>\u003Cp> #Hybrid\u003C/p>\u003Cp>#LI-LC1\u003C/p>\u003Cp>\u003Ci>This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. \u003C/i>\u003C/p>Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
","This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company. A BOUT THE POSITION Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Product Marketing Manager, PFG (Performance Fishing Gear) to lead category and product marketing initiatives for one of Columbia's most iconic businesses. This role is ideal for someone with a strong track record of success in consumer and product marketing, a deep passion for fishing culture, and an authentic understanding of the communities, consumers, and industry that make fishing a way of life. More than a marketer, this individual will serve as an expert on the fishing consumer . They will understand the unique motivations, behaviors, media habits, and cultural influences that drive engagement across both serious and recreational anglers. This person should live and breathe the fishing industry, maintaining a pulse on emerging trends, key influencers, tournament circuits, guide networks, conservation efforts, specialty retailers, and the broader cultural moments shaping the category. This role will reflect the voice of the angler throughout the seasonal planning process, shaping category strategies that authentically resonate with target audiences , further establish ing Columbia PFG as a trusted brand in fishing apparel and footwear. HOW YOU’LL MAKE A DIFFERENC E Fishing Consumer Expertise & Advocacy: Serve as Columbia's marketing expert on fishing consumers, championing the voice of anglers throughout the seasonal and long-term planning process. Develop a deep understanding of consumer needs, motivations, participation trends, and lifestyle behaviors across freshwater, saltwater, inshore, offshore, tournament, and recreational fishing communities. Category Marketing Strategy: Develop category-specific marketing strategies and seasonal recommendations that support business objectives , brand priorities, and commercial opportunities across the Performance Fishing Gear business. Fishing-Focused Product Positioning: Craft compelling product narratives that highlight performance, protection, innovation, functionality, and style for fishing consumers. Translate technical product benefits into meaningful consumer stories that reinforce Columbia's credibility on and off the water. Consumer & Cultural Insights: Continuously monitor fishing participation trends, consumer behaviors, cultural shifts, media consumption habits, regional dynamics, and competitive activity to inform strategy and decision-making. Maintain a strong understanding of the Southeastern fishing consumer and the evolving fishing landscape across North America and the globe . Go-to-Market Leadership : Drive seasonal GTM strategies for PFG, ensuring alignment across product, brand, commercial, and channel teams. Help identify key storytelling opportunities, product priorities, athlete and ambassador moments, retail activations, and marketing investments. Community & Industry Connectivity : Cultivate strong relationships across fishing communities, athletes, tournament organizations, guides, content creators, conservation groups, specialty retailers, and industry partners. Leverage these relationships to strengthen consumer understanding and category credibility. Cross-Functional Collaboration : Work closely with Consumer Insights, Product Creation, Partnerships, Product Line Managers, Designers , Merchants, and Digital Marketing to ensure cohesive and authentic marketing . Campaign Guidance : Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement efforts . Performance Analysis : Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies . YOU ARE A passionate angler who authentically participates in and deeply understands fishing culture Deeply connected to fishing communities and knowledgeable about the consumers, trends, brands, athletes, creators, and influencers shaping the industry A strategic marketer who translates consumer understanding into actionable business and marketing recommendations A strong storyteller who can connect product benefits, consumer motivations, and brand opportunities into compelling narratives A collaborative leader who can influence cross-functional teams and stakeholders Comfortable balancing consumer insights, data, marketplace trends, and intuition to make informed recommendations Naturally curious and culturally connected, always seeking to understand what's next in the fishing industry and where consumers are spending their time An effective communicator and presenter capable of influencing stakeholders at multiple levels of the organization YOU HAVE Deep knowledge of fishing culture, communities, events, tournaments, athletes, industry leaders, and influential brands Strong understanding of the fishing consumer, particularly within the Southeastern United States Bachelor's degree in Marketing , Business, Communications, or related field 8+ years of professional experience in consumer marketing and/or product marketing, preferably in outdoor, sporting goods, fishing, hunting, apparel, footwear, equipment, or adjacent industries Experience developing consumer-centric marketing strategies informed by marketplace trends, consumer insights, and category expertise Experience with technical product storytelling and performance-focused marketing Knowledge of fishing retail channels, including specialty fishing retailers, sporting goods retailers, and direct-to-consumer business models Experience working with athletes, ambassadors, creators, sponsorships, partnerships, and community-based marketing programs Excellent communication and presentation abilities Data-driven with experience using analytics, data, and presentation tools (e.g., Excel, PowerPoint, consumer insights platforms, etc.) Knowledge of product development, merchandising, and insight-driven marketing #Hybrid #LI-LC1 This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.",0,1789579512000,"2026-09-16 19:29:06","Posted Yesterday","USD",{"jsonldValid":13,"jsonld":25},"",{"jobs":27},[28,44,63,80,90,99],{"id":29,"slug":30,"title":31,"companyname":32,"companylogo":33,"companyIndustry":34,"city":35,"country":35,"remote":13,"employmentType":36,"department":37,"content_html":38,"content_text":39,"years":19,"createdAt":40,"updatedAtISO":41,"postedAtISO":42,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":23,"isPaid":13,"schema":43},"13c4e4e9706fae6a2d7af496cabfa834de45f35efc56ac50623459a525a5825d","gtm-go-to-market-manager-korea-at-blue-bottle-coffee-5bf1d01d6e","GTM(Go-To-Market) Manager - Korea","Blue Bottle Coffee","https://cdn.jobboardwise.com/logo/lever.co","Food and Beverage Services","Seoul",[15],"Other","\u003Cp>The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. \u003C/p>\n\u003Cp>This position is based in Seoul and reports to the Brand Director, Korea.\u003C/p>\u003Cbr>\u003Ch2>You will\u003C/h2>\n\n\u003Cli>\n\u003Cp>GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You are\u003C/h2>\n\n\u003Cli>\n\u003Cp>A proactive self-starter who turns ideas into action and takes ownership from strategy through execution.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>You have\u003C/h2>\n\n\u003Cli>\n\u003Cp>Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical skills and comfort working with sales, marketing, and operational data.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Excellent written and verbal communication skills in Korean and English.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proficiency in Google Workspace (Docs, Sheets, Slides, etc.)\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Team management or mentoring experience is a plus.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cp>블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>개인정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 \u003C/p>\n\u003Cp>2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등)\u003C/p>\n\u003Cp>3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>\n\n\u003Cp>\u003Cstrong>민감정보 수집 및 이용에 대한 동의 (필수)\u003C/strong>\u003C/p>\n\u003Cp>1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단\u003C/p>\n\u003Cp>2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함)\u003C/p>\n\u003Cp>3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.\u003C/p>\n\n\u003Cp>지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. \u003C/p>\n\u003Cp>다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.\u003C/p>","The Go-To-Market(GTM) Manager leads the end-to-end planning and execution of product launches, seasonal campaigns, and brand collaborations in Korea. Working across brand, product, and commercial priorities, you will translate business goals and guest insights into integrated GTM plans across cafe, digital, social, PR, and retail touchpoints. This role combines brand judgment, creative storytelling, and data-driven decision-making to grow key categories while protecting Blue Bottle’s intentional brand voice and guest experience. This position is based in Seoul and reports to the Brand Director, Korea. You will GTM Strategy & Launch: Lead the end-to-end go-to-market process for new products and campaigns, from consumer and market insights and positioning through launch planning, channel activation, execution, and post-launch review. Category Growth: Translate annual and quarterly business priorities into actionable plans across key categories, using sales, guest, and market insights to identify growth opportunities and drive performance against agreed GMV and profitability targets. Integrated Marketing & Social: Build integrated plans for seasonal programs, product launches, and brand collaborations across cafe, digital, social, PR, and retail touchpoints; shape the social content roadmap around key brand and commercial moments. Creator & Partnerships: Develop creator and brand partnerships that build cultural relevance, strengthen storytelling, and drive meaningful guest engagement. Performance & Cross-functional Execution: Manage marketing budgets, evaluate campaign and product performance using sales, guest, and marketing data, turn learnings into actions, and align Product/R&D, Supply Chain, Operations, and Brand teams to deliver on time and at a high standard You are A proactive self-starter who turns ideas into action and takes ownership from strategy through execution. A structured thinker who can navigate ambiguity, prioritize effectively, and manage multiple workstreams in parallel. A strong cross-functional collaborator who can align diverse stakeholders and move work forward through clear, flexible communication. Commercially minded and comfortable using data to make decisions, identify opportunities, improve performance. Passionate about connecting product, storytelling, culture, and guest experience, with strong alignment to Blue Bottle's commitment to quality, intentionality, long-term brand building, and sincere hospitality You have Bachelor's degree or equivalent practical experience; Marketing, Advertising, Business, or a related field is preferred. 8+ years of experience in GTM, product marketing, category marketing, or integrated marketing within consumer-facing industries such as F&B, FMCG, retail, hospitality, or lifestyle. Demonstrated experience leading end-to-end product or campaign launches, including post-launch performance review and optimization. Strong analytical skills and comfort working with sales, marketing, and operational data. Excellent written and verbal communication skills in Korean and English. Proficiency in Google Workspace (Docs, Sheets, Slides, etc.) Team management or mentoring experience is a plus. 블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다. 개인정보 수집 및 이용에 대한 동의 (필수) 1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등) 3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다. 민감정보 수집 및 이용에 대한 동의 (필수) 1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단 2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함) 3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. 다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.",1789615629000,"2026-09-17 05:28:45","2026-09-17T00:13:11.374Z",{"jsonldValid":13,"jsonld":25},{"id":45,"slug":46,"title":47,"companyname":48,"companylogo":49,"companyTagline":50,"companyIndustry":51,"city":52,"country":53,"remote":13,"employmentType":54,"department":55,"content_html":56,"content_text":57,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":60,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":61,"isPaid":13,"schema":62},"2e3cb7552abe4be1121f3b2ffe7d436565b9d270a09fe12d604b0d8206e67dec","business-development-representative-gtm-engineer-at-wolters-kluwer-04e0f2b775","Business Development Representative (GTM Engineer)","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","DEU - Berlin","Germany",[15],"Engineering","\u003Ch1>\u003Cb>Business Development Representative (GTM Engineer)\u003C/b>\u003C/h1>\u003Cp>\u003Cb>Libra by Wolters Kluwer — DACH Sales\u003C/b>\u003C/p>\u003Ch2>About the Role\u003C/h2>\u003Cp>As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder.\u003C/p>\u003Ch2>Responsibilities\u003C/h2>\u003Cp>\u003Cb>Pipeline Generation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Generate new leads through outbound prospecting, inbound follow-up, and market research.\u003C/li>\u003Cli>Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness).\u003C/li>\u003Cli>Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline.\u003C/li>\u003Cli>Schedule qualified meetings and demos for Account Executives.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>GTM Systems & Automation\u003C/b>\u003C/p>\u003Cul>\u003Cli>Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools).\u003C/li>\u003Cli>Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality.\u003C/li>\u003Cli>Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems.\u003C/li>\u003Cli>Identify manual, repetitive steps in the lead-to-meeting process and automate them.\u003C/li>\u003Cli>Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion).\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Collaboration & Improvement\u003C/b>\u003C/p>\u003Cul>\u003Cli>Collaborate with Marketing to align lead generation efforts with campaigns and messaging.\u003C/li>\u003Cli>Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe).\u003C/li>\u003Cli>Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data.\u003C/li>\u003Cli>Propose and implement process improvements that increase the sales team's overall efficiency.\u003C/li>\u003C/ul>\u003Ch2>Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>Prospecting:\u003C/b> Strong ability to identify and reach relevant decision-makers.\u003C/li>\u003Cli>\u003Cb>Qualification:\u003C/b> Skilled at assessing fit and prioritizing high-potential leads.\u003C/li>\u003Cli>\u003Cb>Automation & Tooling:\u003C/b> Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems.\u003C/li>\u003Cli>\u003Cb>CRM Proficiency:\u003C/b> Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries.\u003C/li>\u003Cli>\u003Cb>AI Fluency:\u003C/b> Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality.\u003C/li>\u003Cli>\u003Cb>Data Orientation:\u003C/b> Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data.\u003C/li>\u003Cli>\u003Cb>Communication:\u003C/b> Clear, confident written and verbal communication for cold outreach.\u003C/li>\u003Cli>\u003Cb>Process Improvement:\u003C/b> Proactively identifies inefficiencies and builds solutions rather than just flagging them.\u003C/li>\u003Cli>\u003Cb>Resilience:\u003C/b> Persistent and motivated in the face of rejection.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Working together​ \u003C/b>\u003Cbr>This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​\u003Cbr> \u003C/p>\u003Cp>\u003Cb>What we offer  \u003C/b>\u003Cbr>In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. \u003C/p>\u003Cp> \u003Cbr>\u003Cb>Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us.   \u003C/b>\u003C/p>\u003Cp>For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211.\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","Business Development Representative (GTM Engineer) Libra by Wolters Kluwer — DACH Sales About the Role As a Business Development Representative (GTM Engineer), you combine classic outbound sales development with modern go-to-market automation. You won't just prospect and qualify leads manually — you'll build and continuously improve the systems, workflows, and tooling that generate, enrich, score, and route leads across the DACH sales team. This is a hybrid role for someone who thinks like a salesperson but builds like an operator: comfortable with CRM data, APIs, automation tools, and AI-assisted outreach, and driven to make the entire top-of-funnel more efficient — not just work it harder. Responsibilities Pipeline Generation Generate new leads through outbound prospecting, inbound follow-up, and market research. Qualify inbound and outbound leads against defined ICP criteria (e.g., firm size, practice area, tech readiness). Conduct outreach via calls, email, and LinkedIn to build early-stage pipeline. Schedule qualified meetings and demos for Account Executives. GTM Systems & Automation Build and maintain automated workflows for lead enrichment, scoring, and routing (e.g., via Attio, Clay, Zapier, n8n, or similar tools). Design and iterate on outbound sequences, using AI tools to personalize outreach at scale without sacrificing quality. Own data hygiene across the GTM stack, ensuring clean handoff between marketing, BDR, and AE systems. Identify manual, repetitive steps in the lead-to-meeting process and automate them. Build lightweight dashboards or reporting views to track funnel health (lead volume, qualification rate, meeting-to-opportunity conversion). Collaboration & Improvement Collaborate with Marketing to align lead generation efforts with campaigns and messaging. Partner with Sales Operations/RevOps on CRM structure, integrations, and data flow (e.g., Attio, Hyperline, Stripe). Continuously test and refine qualification criteria, scoring models, and outreach scripts based on performance data. Propose and implement process improvements that increase the sales team's overall efficiency. Skills Prospecting: Strong ability to identify and reach relevant decision-makers. Qualification: Skilled at assessing fit and prioritizing high-potential leads. Automation & Tooling: Practical experience with (or strong aptitude for) tools like Zapier, n8n, Clay, or similar; comfortable working with APIs and connecting systems. CRM Proficiency: Advanced use of CRM tools (Attio or similar), including building views, automations, and light SQL queries. AI Fluency: Comfortable using AI tools (e.g., for outreach personalization, data enrichment, or workflow automation) to scale output without losing quality. Data Orientation: Able to track, interpret, and act on funnel metrics; comfortable working with spreadsheets and structured data. Communication: Clear, confident written and verbal communication for cold outreach. Process Improvement: Proactively identifies inefficiencies and builds solutions rather than just flagging them. Resilience: Persistent and motivated in the face of rejection. Working together​ This is a hybrid role, where you will spend at least eight days a month at our office, where you'll enjoy the benefits of connecting and collaborating with your colleagues in person.​ What we offer In just over a year, we’ve established ourselves as Europe’s fastest-growing legal AI company by partnering with leading law firms, corporate legal departments, and publishers, As part of Wolters Kluwer’s Legal & Regulatory Division, Libra is building the operating system for modern legal work — and you can help us write its next chapter. Join us, at Wolters Kluwer, and be part of a global technology company that makes a difference every day. Be the difference. If making a difference matters to you, then you matter to us. For any questions, please feel free to contact the recruiter Claudia Funk by email at claudia.funk@wolterskluwer.com or by phone at +31 6 15136211. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.",1789611025000,"2026-09-17 04:11:18","Posted Today","EUR",{"jsonldValid":13,"jsonld":25},{"id":64,"slug":65,"title":66,"companyname":67,"companylogo":68,"companyTagline":69,"companyIndustry":70,"city":71,"country":72,"remote":73,"employmentType":74,"department":16,"content_html":75,"content_text":76,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":77,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":78,"isPaid":13,"schema":79},"46e8e7a78704b0b509a0e958d8d6152db4408d0c25cfc395d5ed9a44fda3d41a","product-marketing-lead-billing-at-paddle-14c1f13dc9","Product Marketing Lead, Billing","Paddle","https://cdn.jobboardwise.com/logo/linktr.ee","We’re the Merchant of Record that helps you get paid from anywhere and grow everywhere.","Software Development","UK","United Kingdom",true,[15],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact. Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers. You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story for your product group. Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes. Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance. Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market. Experience leading high-impact launches, migrations, packaging changes, or commercial initiative with measurable results. Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement. The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence. Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences. Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:54:28.528+00:00","GBP",{"jsonldValid":13,"jsonld":25},{"id":81,"slug":82,"title":66,"companyname":67,"companylogo":68,"companyTagline":69,"companyIndustry":70,"city":83,"country":84,"remote":73,"employmentType":85,"department":16,"content_html":86,"content_text":76,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":87,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":88,"isPaid":13,"schema":89},"0b16e6705338affc22e22459ff848ec0563932efb96da4d04a83dcd9720bc05d","product-marketing-lead-billing-at-paddle-858f70b346","Toronto","Canada",[15],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>This role reports to the VP of Product Marketing and owns product marketing for the Billing product group. You will work across Product, Growth, Revenue Marketing, Sales, Finance, Solutions, Customer Success, Support, and Brand to turn customer insight into a clear story, a strong go-to-market plan, and measurable market impact.\u003C/p>\u003Cp>Monetisation becomes harder as software businesses grow. Pricing models, subscriptions, payments, invoicing, and revenue operations can become a patchwork that slows launches, creates risk, and pulls teams away from their customers.\u003C/p>\u003Cp>You will turn a complex commercial problem into a clear story for the people who buy, build, operate, and grow software businesses. You will own the product-area narrative and execution, while partnering with cross-functional teams on broader company positioning, category strategy, and major commercial decisions.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story for your product group.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches, commercial initiatives, and change programs from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product, Engineering, Finance, Sales, Solutions, Customer Success, and Support early enough to influence priorities, packaging, enablement, and customer outcomes.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Solutions, Customer Success, Support, and partners with clear stories, talk tracks, proof, and practical guidance.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product, packaging, pricing, and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, competitive intelligence, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are \u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex B2B, fintech, payments, billing, infrastructure, or platform products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading  high-impact launches, migrations, packaging changes, or commercial initiative with measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and commercial judgement.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to connect product detail to outcomes such as growth, retention, efficiency, flexibility, and confidence.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical, product, finance, operations, sales, solutions, support, and executive audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, enablement, adoption, change management, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What good looks like\u003C/strong>\u003Cbr>\u003Cbr>Within your first year, the Billing team has a sharper product story, a repeatable approach to launches and commercial change, stronger enablement, and a clear view of what is driving customer adoption and business impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","2026-09-16T22:54:23.822+00:00","CAD",{"jsonldValid":13,"jsonld":25},{"id":91,"slug":92,"title":93,"companyname":67,"companylogo":68,"companyTagline":69,"companyIndustry":70,"city":83,"country":84,"remote":73,"employmentType":94,"department":16,"content_html":95,"content_text":96,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":97,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":88,"isPaid":13,"schema":98},"bc83d408de64055e708727a862d5299454b859aaf256a75fbf41d0eff4e26739","product-marketing-lead-experience-at-paddle-3fdd96c317","Product Marketing Lead, Experience",[15],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.\u003C/p>\u003Cp>\u003Cstrong>What you'll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading multiple high-impact launches across channels showcasing measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and product context.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to simplify complexity without losing accuracy or credibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical and commercial audiences and influencing across functions without formal authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses. Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience. Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Experience leading multiple high-impact launches across channels showcasing measurable results. Strong customer discovery, segmentation, positioning, storytelling, and product context. The ability to simplify complexity without losing accuracy or credibility. Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:55:45.009+00:00",{"jsonldValid":13,"jsonld":25},{"id":100,"slug":101,"title":93,"companyname":67,"companylogo":68,"companyTagline":69,"companyIndustry":70,"city":71,"country":72,"remote":73,"employmentType":102,"department":16,"content_html":103,"content_text":104,"years":19,"createdAt":58,"updatedAtISO":59,"postedAtISO":105,"hasSalary":13,"salaryMin":19,"salaryMax":19,"currency":78,"isPaid":13,"schema":106},"0f72b2fba0e870a78e4f48c616e502f7c68c3722eb35701cdc03c2599e5c5c47","product-marketing-lead-experience-at-paddle-fed76fef5d",[15],"\u003Cp>\u003Cstrong>What do we do?\u003C/strong>\u003C/p>\u003Cp>Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.\u003C/p>\u003Cp>We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.\u003C/p>\u003Cp>\u003Cstrong>The Role\u003C/strong>\u003C/p>\u003Cp>As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.\u003C/p>\u003Ch2>\u003Cstrong>What you'll do\u003C/strong>\u003C/h2>\u003Cul>\u003Cli>\u003Cp>Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>We'd love to hear from you if you are\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cp>A track record of bringing complex, technical, platform, developer, AI or FinTech products to market.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Experience leading multiple high-impact launches across channels showcasing measurable results.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Strong customer discovery, segmentation, positioning, storytelling, and product context.\u003C/p>\u003C/li>\u003Cli>\u003Cp>The ability to simplify complexity without losing accuracy or credibility.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Comfort working with technical and commercial audiences and influencing across functions without formal authority.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy.\u003C/p>\u003C/li>\u003Cli>\u003Cp>Examples of using AI, agents, or automation to improve speed, quality, or insight.\u003C/p>\u003C/li>\u003C/ul>\u003Cp>\u003Cbr>\u003Cstrong>What good looks like\u003C/strong>\u003C/p>\u003Cp>Within your first year, the Experience team has a sharper product story, a repeatable approach to launches, stronger enablement, and a clear view of what is driving customer adoption and commercial impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action.\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Everyone is welcome at Paddle\u003C/strong>\u003Cbr>At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group.\u003C/p>\u003Cp>Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.\u003C/p>\u003Cp>\u003Cstrong>Our Values\u003C/strong>\u003C/p>\u003Cp>Paddle Together - \"None of us, is as smart as all of us\"\u003C/p>\u003Cp>Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\"\u003C/p>\u003Cp>Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\"\u003C/p>\u003Cp>\u003Cstrong>Why you'll love working at Paddle\u003C/strong>\u003C/p>\u003Cp>We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture.\u003C/p>\u003Cp>We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.\u003C/p>","What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role As Product Marketing Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy. What you'll do Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Define positioning, messaging, segmentation, proof points, and the product story to address the problem space the product addresses. Lead high-impact launches from early strategy through readiness, channel activation, adoption, advocacy, and learning. Build focused go-to-market plans across the channels that matter, with clear audiences, owners, trade-offs, and measures. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience. Equip Revenue Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Bring competitive and market insight into product and go-to-market decisions, and identify opportunities to sharpen differentiation. Set objectives and measures for customer adoption, retention, and commercial impact. Make practical recommendations using data and opportunity sizing to highlight the business and customer opportunity. Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. We'd love to hear from you if you are A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Experience leading multiple high-impact launches across channels showcasing measurable results. Strong customer discovery, segmentation, positioning, storytelling, and product context. The ability to simplify complexity without losing accuracy or credibility. Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight. What good looks like Within your first year, the Experience team has a sharper product story, a repeatable approach to launches, stronger enablement, and a clear view of what is driving customer adoption and commercial impact. Product and go-to-market partners trust you to bring clarity, make smart trade-offs, and turn insight into action. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - \"None of us, is as smart as all of us\" Paddle Simply - \"Simple can be harder than complex: you have to get your thinking clean to make it simple\" Paddle for others - \"We can realise our wildest dreams, so long as we help enough other people to realise theirs\" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.","2026-09-16T22:55:48.498+00:00",{"jsonldValid":13,"jsonld":25},1789638048821]