[{"data":1,"prerenderedAt":143},["ShallowReactive",2],{"$fN4IarrmXKVbEu3DFPxGcR0iDA5iuF8L9L5knEMXonAs":3,"$fXmJrfNdoQod0T1FwYHD8y-MeZ_SLhnYr2ry-b0pg_Mo":30},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":13,"applicantCountries":14,"applicantStates":15,"remote":16,"employmentType":17,"department":19,"content_html":20,"content_text":21,"years":22,"createdAt":23,"updatedAtISO":24,"postedAtISO":25,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":28,"isPaid":16,"schema":29},"6f5db3c9259a4ab0cb9988b36512ae64d8319f0f593ec95d3494b49b3c6c1396","f5bd70fb620b84719815a63366fd41ac1c0bb1ecf640b2ecb78d3a8ffc124c10","regional-branding-and-partnerships-manager-latam-at-binance-8518b79e52","Product Marketing Manager - LATAM","Binance","https://cdn.jobboardwise.com/logo/binance.com","The World’s Leading Blockchain Ecosystem and Digital Asset Exchange","Software Development","Brazil",[],[],false,[18],"Full-time","Product","\u003Cp>Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.\u003C/p>\u003Cbr>\u003Ch2>Responsibilities\u003C/h2>\u003Cli>\n\u003Cp>Drive the go-to-market strategy across multiple Binance products\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Collaborate across business, marketing and regional teams to deliver on business goals and priorities \u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cli>\n\u003Cp>Strong interest and experience in cryptocurrency space and community\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A strong track record of spearheading launches and marketing campaigns that drove significant business results\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives\u003Cbr>\u003Cbr>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders\u003Cbr>\u003C/p>\n\u003C/li>\u003Cbr>\u003Cp>\u003Cb>Why Binance\u003C/b>\u003C/p>\u003Cp>• Shape the future with the world’s leading blockchain ecosystem\u003C/p>\u003Cp>• Collaborate with world-class talent in a user-centric global organization with a flat structure\u003C/p>\u003Cp>• Tackle unique, fast-paced projects with autonomy in an innovative environment\u003C/p>\u003Cp>• Thrive in a results-driven workplace with opportunities for career growth and continuous learning\u003C/p>\u003Cp>• Competitive salary and company benefits\u003C/p>\u003Cp>• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)\u003C/p>\u003Cbr>\u003Cp>Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\u003C/p>\u003Cp>\u003Ci>By submitting a job application, you confirm that you have read and agree to our \u003C/i>\u003Cb>Candidate Privacy Notice\u003C/b>\u003Ci>.\u003C/i>\u003C/p>","Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. Responsibilities Drive the go-to-market strategy across multiple Binance products Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes Collaborate across business, marketing and regional teams to deliver on business goals and priorities Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings Requirements Strong interest and experience in cryptocurrency space and community A strong track record of spearheading launches and marketing campaigns that drove significant business results Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .",0,1775727420000,"2026-10-07 19:26:36","2026-04-09T05:37:07.152Z","",true,"BRL",{"jsonldValid":16,"jsonld":26},{"jobs":31},[32,49,66,88,107,123],{"id":33,"applyToken":34,"slug":35,"title":36,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":37,"country":37,"applicantCountries":38,"applicantStates":39,"remote":16,"employmentType":40,"department":19,"content_html":41,"content_text":42,"years":22,"createdAt":43,"updatedAtISO":44,"postedAtISO":45,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":46,"isPaid":16,"schema":47},"72524d8f8a5f32d280653fd5e05d6df6ec982f7a855926bb96007fff428a1720","7389bf164b3ac4ecbdf31fcaf16b55d2ec7ff7f536dc7c037a01965716ef93cb","product-marketing-manager-south-asia-at-binance-80b7fc356d","Product Marketing Manager - South Asia","India",[],[],[18],"\u003Cp>Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.\u003C/p>\u003Cbr>\u003Ch2>Responsibilities\u003C/h2>\n\n\u003Cli>\n\u003Cp>Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Define goals, audience, positioning and messaging, and drive execution of initiatives to achieve business outcomes. This includes market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Localize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Partner closely with Legal, Compliance, Policy, and regional teams to ensure all product marketing initiatives are locally relevant, compliant, and aligned with Binance’s risk standards.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Conduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Monitor industry trends, emerging growth tactics, and competitor activities to identify new opportunities and best practices in product marketing.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Ch2>Requirements\u003C/h2>\n\n\u003Cli>\n\u003Cp>5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience building GTM plans for complex consumer, fintech, trading, or financial products.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical mindset with excellent data interpretation skills. Ability to identify trends, diagnose performance issues, and translate insights into actionable growth strategies.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messaging.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong collaboration skills and a proven ability to influence cross-functional teams.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Ability to operate at both strategic and executional levels, moving seamlessly from market strategy to hands-on campaign delivery.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.\u003C/p>\n\u003C/li>\n\n\u003Cbr>\u003Cp>\u003Cb>Why Binance\u003C/b>\u003C/p>\u003Cp>• Shape the future with the world’s leading blockchain ecosystem\u003C/p>\u003Cp>• Collaborate with world-class talent in a user-centric global organization with a flat structure\u003C/p>\u003Cp>• Tackle unique, fast-paced projects with autonomy in an innovative environment\u003C/p>\u003Cp>• Thrive in a results-driven workplace with opportunities for career growth and continuous learning\u003C/p>\u003Cp>• Competitive salary and company benefits\u003C/p>\u003Cp>• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)\u003C/p>\u003Cbr>\u003Cp>Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\u003C/p>\u003Cp>\u003Ci>By submitting a job application, you confirm that you have read and agree to our \u003C/i>\u003Cb>Candidate Privacy Notice\u003C/b>\u003Ci>.\u003C/i>\u003C/p>","Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.Responsibilities\n\n\nOwn end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.\n\n\nDefine goals, audience, positioning and messaging, and drive execution of initiatives to achieve business outcomes. This includes market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.\n\n\nLocalize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts.\n\n\nPartner closely with Legal, Compliance, Policy, and regional teams to ensure all product marketing initiatives are locally relevant, compliant, and aligned with Binance’s risk standards.\n\n\nConduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy.\n\n\nWork across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.\n\n\nMonitor industry trends, emerging growth tactics, and competitor activities to identify new opportunities and best practices in product marketing.\n\n\nChampion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.\n\n\nRequirements\n\n\n5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.\n\n\nExperience building GTM plans for complex consumer, fintech, trading, or financial products.\n\n\nStrong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.\n\n\nStrong analytical mindset with excellent data interpretation skills. Ability to identify trends, diagnose performance issues, and translate insights into actionable growth strategies.\n\n\nExcellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messaging.\n\n\nDeep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.\n\n\nStrong collaboration skills and a proven ability to influence cross-functional teams.\n\n\nAbility to operate at both strategic and executional levels, moving seamlessly from market strategy to hands-on campaign delivery.\n\n\nA self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.\n\n\nWhy Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.",1786642860000,"2026-08-13 19:44:11","2026-08-12T06:57:06.597Z","INR",{"jsonldValid":27,"jsonld":48},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Product Marketing Manager - South Asia\",\"description\":\"\u003Cp>Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.\u003C/p>\u003Cbr>\u003Ch2>Responsibilities\u003C/h2>\\n\\n\u003Cli>\\n\u003Cp>Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, from planning and execution to optimization across launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Define goals, audience, positioning and messaging, and drive execution of initiatives to achieve business outcomes. This includes market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product and design collaboration, launch execution, and post-campaign analysis.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Localize global product narratives into market-specific messaging, campaigns, and education initiatives tailored to South Asian user behaviors, languages, and cultural contexts.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Partner closely with Legal, Compliance, Policy, and regional teams to ensure all product marketing initiatives are locally relevant, compliant, and aligned with Binance’s risk standards.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Conduct user research, analyze customer feedback, and synthesize market insights to influence product roadmap, positioning, and regional growth strategy.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive product adoption and engagement.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Monitor industry trends, emerging growth tactics, and competitor activities to identify new opportunities and best practices in product marketing.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings.\u003C/p>\\n\u003C/li>\\n\\n\u003Cbr>\u003Ch2>Requirements\u003C/h2>\\n\\n\u003Cli>\\n\u003Cp>5+ years of overall experience in product marketing, growth marketing, lifecycle marketing, or related roles, including at least 3 years of hands-on experience in the cryptocurrency/Web3 ecosystem.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Experience building GTM plans for complex consumer, fintech, trading, or financial products.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Strong understanding of marketing principles, product adoption drivers, growth frameworks, and user lifecycle management, with the ability to independently drive large-scale campaigns from concept to execution.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Strong analytical mindset with excellent data interpretation skills. Ability to identify trends, diagnose performance issues, and translate insights into actionable growth strategies.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Excellent written and verbal communication skills, with the ability to simplify complex products into clear, compelling messaging.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competitive dynamics.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Strong collaboration skills and a proven ability to influence cross-functional teams.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Ability to operate at both strategic and executional levels, moving seamlessly from market strategy to hands-on campaign delivery.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.\u003C/p>\\n\u003C/li>\\n\\n\u003Cbr>\u003Cp>\u003Cb>Why Binance\u003C/b>\u003C/p>\u003Cp>• Shape the future with the world’s leading blockchain ecosystem\u003C/p>\u003Cp>• Collaborate with world-class talent in a user-centric global organization with a flat structure\u003C/p>\u003Cp>• Tackle unique, fast-paced projects with autonomy in an innovative environment\u003C/p>\u003Cp>• Thrive in a results-driven workplace with opportunities for career growth and continuous learning\u003C/p>\u003Cp>• Competitive salary and company benefits\u003C/p>\u003Cp>• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)\u003C/p>\u003Cbr>\u003Cp>Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.\u003C/p>\u003Cp>\u003Ci>By submitting a job application, you confirm that you have read and agree to our \u003C/i>\u003Cb>Candidate Privacy Notice\u003C/b>\u003Ci>.\u003C/i>\u003C/p>\",\"datePosted\":\"2026-08-12T06:57:06.597Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Binance\",\"sameAs\":\"https://www.binance.com\",\"logo\":\"https://cdn.jobboardwise.com/logo/binance.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Binance\",\"value\":\"72524d8f8a5f32d280653fd5e05d6df6ec982f7a855926bb96007fff428a1720\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"India\",\"addressRegion\":\"Bangalore\",\"addressCountry\":\"IN\"}}}",{"id":50,"applyToken":51,"slug":52,"title":53,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":54,"country":54,"applicantCountries":55,"applicantStates":56,"remote":16,"employmentType":57,"department":19,"content_html":58,"content_text":59,"years":22,"createdAt":60,"updatedAtISO":61,"postedAtISO":62,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":63,"isPaid":16,"schema":64},"e809274127e80de3526d1aba5b51ddabd0c3412289382b044bc538d8bdf88128","4b65f6ae4f9e95e15889351386a676f32b28589f28593d48098342be50c8ef1c","global-product-marketing-lead-at-binance-6f02994fa8","Global Product Marketing Lead","Hong Kong",[],[],[18],"\u003Cp>Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.\u003C/p>\n\u003Cp>But here's the truth: our products are often better than the stories we tell about them.\u003C/p>\n\u003Cp>We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.\u003C/p>\n\u003Cp>This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.\u003C/p>\n\u003Cp>The right person here will define how Binance is understood by the next billion users.\u003C/p>\n\u003Cbr>\u003Ch2>Responsibilities\u003C/h2>\u003Cp>1. Global GTM Strategy & Execution\u003C/p>\n\u003Cp>Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason \u003Cem>why it matters\u003C/em>, \u003Cem>who it's for\u003C/em>, \u003Cem>why now\u003C/em>, and \u003Cem>what user behavior we want to drive \u003C/em>. Define what success looks like — awareness, adoption, activation, retention, engagement, revenue, sentiment — and deliver against it.\u003C/p>\n\u003Cp>2. Product Storytelling That Actually Lands\u003C/p>\n\u003Cp>Translate complex products — derivatives, on-chain mechanics, stablecoins, yield, custody — into value propositions and narratives that real humans understand, trust, and act on. Make the hard stuff feel obvious. Make the powerful stuff feel inevitable. Help Binance move from \"shipping many features\" to telling fewer, sharper, higher-impact product stories. Partner with Brand, Creative, Content, Social, and Regional to make sure stories become campaigns — not just feature announcements.\u003C/p>\n\u003Cp>3. Voice of the User & Market\u003C/p>\n\u003Cp>Be the sharpest synthesizer in the room. Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape \u003Cem>what we build\u003C/em> and \u003Cem>how we grow\u003C/em>. Advocate relentlessly for user clarity, trust, and product-market fit.\u003C/p>\n\u003Cp>4. Team Building & Transformation\u003C/p>\n\u003Cp>Take a team of talented individual PMMs and transform it into a high-performing, integrated global function. Hire, develop, and retain top talent. Raise the quality bar on positioning, launch readiness, storytelling, and post-launch learnings. Build the playbooks, frameworks, and rituals that make great PMM scalable at Binance.\u003C/p>\n\u003Cp>5. Cross-Functional Orchestration\u003C/p>\n\u003Cp>Be the connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS. Lead through influence, not org chart. Build informal authority through clarity, judgment, and follow-through. Anticipate blockers, clarify ownership, and make sure key launches don't get lost between functions.\u003C/p>\n\u003Cp>6. Performance & Iteration\u003C/p>\n\u003Cp>Track every launch and campaign. Know what worked, what didn't, and why. Live in the data, not above it. Turn insights into the next playbook. Continuously improve Binance's product marketing system over time.\u003C/p>\n\u003Cp>7. AI-Native Operating Model\u003C/p>\n\u003Cp>Use AI aggressively across research, customer insight synthesis, messaging, content creation, localization, competitive analysis, and workflow. Help the team become faster, sharper, and more scalable — while balancing AI productivity with human judgment, creativity, and taste.\u003C/p>\n\u003Cbr>\u003Ch2>Requirements\u003C/h2>\n\u003Cp>Must-Haves\u003C/p>\n\n\u003Cli>\n\u003Cp>8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Exceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>AI-native operator — you use AI aggressively to 10x output. \u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Comfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Fluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.\u003C/p>\n\u003C/li>\n\n\u003Cp>Strongly Preferred\u003C/p>\n\n\u003Cli>\n\u003Cp>Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Marketing to global audiences across multiple regions, cultures, and regulatory environments.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience building or transforming a PMM function from the ground up.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Working effectively with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Bilingual English/Mandarin language is required to be able to coordinate with overseas partners and stakeholders.\u003C/p>\n\u003C/li>","Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.\nBut here's the truth: our products are often better than the stories we tell about them.\nWe're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.\nThis is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.\nThe right person here will define how Binance is understood by the next billion users.\nResponsibilities1. Global GTM Strategy & Execution\nOwn end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason why it matters, who it's for, why now, and what user behavior we want to drive . Define what success looks like — awareness, adoption, activation, retention, engagement, revenue, sentiment — and deliver against it.\n2. Product Storytelling That Actually Lands\nTranslate complex products — derivatives, on-chain mechanics, stablecoins, yield, custody — into value propositions and narratives that real humans understand, trust, and act on. Make the hard stuff feel obvious. Make the powerful stuff feel inevitable. Help Binance move from \"shipping many features\" to telling fewer, sharper, higher-impact product stories. Partner with Brand, Creative, Content, Social, and Regional to make sure stories become campaigns — not just feature announcements.\n3. Voice of the User & Market\nBe the sharpest synthesizer in the room. Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape what we build and how we grow. Advocate relentlessly for user clarity, trust, and product-market fit.\n4. Team Building & Transformation\nTake a team of talented individual PMMs and transform it into a high-performing, integrated global function. Hire, develop, and retain top talent. Raise the quality bar on positioning, launch readiness, storytelling, and post-launch learnings. Build the playbooks, frameworks, and rituals that make great PMM scalable at Binance.\n5. Cross-Functional Orchestration\nBe the connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS. Lead through influence, not org chart. Build informal authority through clarity, judgment, and follow-through. Anticipate blockers, clarify ownership, and make sure key launches don't get lost between functions.\n6. Performance & Iteration\nTrack every launch and campaign. Know what worked, what didn't, and why. Live in the data, not above it. Turn insights into the next playbook. Continuously improve Binance's product marketing system over time.\n7. AI-Native Operating Model\nUse AI aggressively across research, customer insight synthesis, messaging, content creation, localization, competitive analysis, and workflow. Help the team become faster, sharper, and more scalable — while balancing AI productivity with human judgment, creativity, and taste.\nRequirements\nMust-Haves\n\n\n8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.\n\n\nA portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.\n\n\nDeep familiarity with global consumer markets — how users think, what they trust, and what makes them click.\n\n\nWorking knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.\n\n\nConsumer product instincts — you've marketed products used by millions, not just enterprise SaaS.\n\n\nExceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.\n\n\nStrong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.\n\n\nProven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.\n\n\nAI-native operator — you use AI aggressively to 10x output. \n\n\nComfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment.\n\n\nFluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.\n\n\nStrongly Preferred\n\n\nExperience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.\n\n\nMarketing to global audiences across multiple regions, cultures, and regulatory environments.\n\n\nExperience building or transforming a PMM function from the ground up.\n\n\nWorking effectively with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry.\n\n\nBilingual English/Mandarin language is required to be able to coordinate with overseas partners and stakeholders.",1780737873000,"2026-09-08 08:06:55","2026-06-05T11:15:01.565Z","HKD",{"jsonldValid":27,"jsonld":65},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Global Product Marketing Lead\",\"description\":\"\u003Cp>Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.\u003C/p>\\n\u003Cp>But here's the truth: our products are often better than the stories we tell about them.\u003C/p>\\n\u003Cp>We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.\u003C/p>\\n\u003Cp>This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.\u003C/p>\\n\u003Cp>The right person here will define how Binance is understood by the next billion users.\u003C/p>\\n\u003Cbr>\u003Ch2>Responsibilities\u003C/h2>\u003Cp>1. Global GTM Strategy & Execution\u003C/p>\\n\u003Cp>Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason \u003Cem>why it matters\u003C/em>, \u003Cem>who it's for\u003C/em>, \u003Cem>why now\u003C/em>, and \u003Cem>what user behavior we want to drive \u003C/em>. Define what success looks like — awareness, adoption, activation, retention, engagement, revenue, sentiment — and deliver against it.\u003C/p>\\n\u003Cp>2. Product Storytelling That Actually Lands\u003C/p>\\n\u003Cp>Translate complex products — derivatives, on-chain mechanics, stablecoins, yield, custody — into value propositions and narratives that real humans understand, trust, and act on. Make the hard stuff feel obvious. Make the powerful stuff feel inevitable. Help Binance move from \\\"shipping many features\\\" to telling fewer, sharper, higher-impact product stories. Partner with Brand, Creative, Content, Social, and Regional to make sure stories become campaigns — not just feature announcements.\u003C/p>\\n\u003Cp>3. Voice of the User & Market\u003C/p>\\n\u003Cp>Be the sharpest synthesizer in the room. Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape \u003Cem>what we build\u003C/em> and \u003Cem>how we grow\u003C/em>. Advocate relentlessly for user clarity, trust, and product-market fit.\u003C/p>\\n\u003Cp>4. Team Building & Transformation\u003C/p>\\n\u003Cp>Take a team of talented individual PMMs and transform it into a high-performing, integrated global function. Hire, develop, and retain top talent. Raise the quality bar on positioning, launch readiness, storytelling, and post-launch learnings. Build the playbooks, frameworks, and rituals that make great PMM scalable at Binance.\u003C/p>\\n\u003Cp>5. Cross-Functional Orchestration\u003C/p>\\n\u003Cp>Be the connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS. Lead through influence, not org chart. Build informal authority through clarity, judgment, and follow-through. Anticipate blockers, clarify ownership, and make sure key launches don't get lost between functions.\u003C/p>\\n\u003Cp>6. Performance & Iteration\u003C/p>\\n\u003Cp>Track every launch and campaign. Know what worked, what didn't, and why. Live in the data, not above it. Turn insights into the next playbook. Continuously improve Binance's product marketing system over time.\u003C/p>\\n\u003Cp>7. AI-Native Operating Model\u003C/p>\\n\u003Cp>Use AI aggressively across research, customer insight synthesis, messaging, content creation, localization, competitive analysis, and workflow. Help the team become faster, sharper, and more scalable — while balancing AI productivity with human judgment, creativity, and taste.\u003C/p>\\n\u003Cbr>\u003Ch2>Requirements\u003C/h2>\\n\u003Cp>Must-Haves\u003C/p>\\n\\n\u003Cli>\\n\u003Cp>8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Exceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Strong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Proven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>AI-native operator — you use AI aggressively to 10x output. \u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Comfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Fluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.\u003C/p>\\n\u003C/li>\\n\\n\u003Cp>Strongly Preferred\u003C/p>\\n\\n\u003Cli>\\n\u003Cp>Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Marketing to global audiences across multiple regions, cultures, and regulatory environments.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Experience building or transforming a PMM function from the ground up.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Working effectively with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry.\u003C/p>\\n\u003C/li>\\n\u003Cli>\\n\u003Cp>Bilingual English/Mandarin language is required to be able to coordinate with overseas partners and stakeholders.\u003C/p>\\n\u003C/li>\",\"datePosted\":\"2026-06-05T11:15:01.565Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Binance\",\"sameAs\":\"https://www.binance.com\",\"logo\":\"https://logo.clearbit.com/binance.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Binance\",\"value\":\"e809274127e80de3526d1aba5b51ddabd0c3412289382b044bc538d8bdf88128\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Hong Kong\",\"addressCountry\":\"HK\"}}}",{"id":67,"applyToken":68,"slug":69,"title":70,"companyname":71,"companylogo":72,"companyIndustry":73,"city":74,"country":75,"applicantCountries":76,"applicantStates":77,"remote":16,"employmentType":78,"department":19,"content_html":79,"content_text":80,"years":22,"createdAt":81,"updatedAtISO":82,"postedAtISO":83,"validThroughISO":26,"active":27,"hasSalary":27,"salaryMin":84,"salaryMax":85,"currency":86,"isPaid":16,"schema":87},"da289b054cd1488d8bc23251b8767b9d01d4ff3bd5fad07d6f3c667f6df97724","4fd9f9e59e2b863f8652fa41a11fa3695400d22469860bdf5a7970615bf14c81","product-marketing-manager-inr-at-abbott-af432f74cd","Product Marketing Manager, INR","Abbott","https://cdn.jobboardwise.com/logo/abbott.com","Hospitals and Health Care","United States > Livermore : 6465 National Drive","United States",[],[],[18],"Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.\u003Ch2>\u003Cb>JOB DESCRIPTION:\u003C/b>\u003C/h2>\u003Cp>\u003Cb>Job Title\u003C/b>\u003C/p>\u003Cp>\u003Cb>Product Marketing Manager, INR\u003C/b>\u003C/p>\u003Cp>\u003Cb>Working at Abbott\u003C/b>\u003C/p>\u003Cp>At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:\u003C/p>\u003Cul>\u003Cli>Career development with an international company where you can grow the career you dream of.\u003C/li>\u003Cli>Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.\u003C/li>\u003Cli>An excellent retirement savings plan with a high employer contribution.\u003C/li>\u003Cli>Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.\u003C/li>\u003Cli>A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.\u003C/li>\u003Cli>A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.\u003C/li>\u003C/ul>\u003Cp>\u003Cb>The Opportunity \u003C/b>\u003C/p>\u003Cp>This position works out of our \u003Cb>Livermore, CA\u003C/b> location in the Abbott Heart Failure, Acelis Connected Health business.  Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges.\u003C/p>\u003Cp>As the INR \u003Cb>Product Marketing Manager\u003C/b>, you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.\u003C/p>\u003Cp>\u003Cb>Principle Responsibilities \u003C/b>\u003C/p>\u003Cp>This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth.\u003C/p>\u003Cp>Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.\u003C/p>\u003Cp>\u003Cb>Key Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cb>Own the Business & Drive Strategy\u003C/b>\u003C/p>\u003Cul>\u003Cli>Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking\u003C/li>\u003Cli>Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies\u003C/li>\u003Cli>Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals\u003C/li>\u003Cli>Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Translate Market Insights into Action\u003C/b>\u003C/p>\u003Cul>\u003Cli>Synthesize voice of customer, KOL input, and market research into clear recommendations\u003C/li>\u003Cli>Influence product roadmap decisions by partnering closely with R&D and upstream marketing\u003C/li>\u003Cli>Identify unmet needs and proactively propose solutions\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Lead Cross-Functional Execution\u003C/b>\u003C/p>\u003Cul>\u003Cli>Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations\u003C/li>\u003Cli>Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance\u003C/li>\u003Cli>Act as the advocate for the commercial organization in cross-functional initiatives\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Drive Commercial Activation & Launch Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and execute downstream marketing plans that drive adoption and revenue growth\u003C/li>\u003Cli>Lead new product introductions, including positioning, messaging, tools, and training\u003C/li>\u003Cli>Partner with Commercial Operations to ensure field readiness and effective execution\u003C/li>\u003Cli>Anticipate adoption barriers and proactively adjust strategies\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Proactively Manage Communication & Risk\u003C/b>\u003C/p>\u003Cul>\u003Cli>Maintain clear, consistent communication with stakeholders on progress, risks, and decisions\u003C/li>\u003Cli>Anticipate challenges early and propose solutions to mitigate impact\u003C/li>\u003Cli>Drive alignment across teams through structured updates and clear decision-making\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Deliver Operational Excellence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Manage and optimize marketing budgets for assigned portfolio\u003C/li>\u003Cli>Ensure all initiatives meet regulatory and compliance requirements\u003C/li>\u003Cli>Monitor performance metrics and continuously optimize based on results\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Build External Influence & Market Presence\u003C/b>\u003C/p>\u003Cul>\u003Cli>Develop and maintain relationships with Key Opinion Leaders (KOLs)\u003C/li>\u003Cli>Support advisory boards, speaking engagements, and market engagement strategies\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Required Qualifications \u003C/b>\u003C/p>\u003Cul>\u003Cli>Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience\u003C/li>\u003Cli>8 years of experience in commercial and marketing \u003C/li>\u003Cli>Has established a successful track record of innovative marketing/business development successes in a variety of market situations.\u003C/li>\u003Cli>Strong people leadership skills with proven track of developing others\u003C/li>\u003Cli>Proven ability to develop and execute complex strategic business plans\u003C/li>\u003Cli>Familiarity with primary and secondary market research and data analysis\u003C/li>\u003Cli>Experience in managing KOLs and KOL programs\u003C/li>\u003Cli>Demonstrated cross-functional leadership and collaboration skills\u003C/li>\u003Cli>Experience and proficiency with P&L / budget management\u003C/li>\u003Cli>Strong written and verbal communication skills\u003C/li>\u003Cli>Ability to travel 25% of the time\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Preferred Qualifications\u003C/b>\u003C/p>\u003Cul>\u003Cli>Marketing experience in the medical device industry\u003C/li>\u003Cli>Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact\u003C/li>\u003Cli>Experience working in a matrixed organization, preferably Fortune 500 companies\u003C/li>\u003Cli>Experience managing external agencies to deliver on time and budget commitment\u003C/li>\u003Cli>Experience in training or medical education\u003C/li>\u003C/ul>\u003Cp>\u003Cb>Physical Requirements\u003C/b>\u003C/p>\u003Cul>\u003Cli>Must be able to work at a computer workstation for extended periods of time\u003C/li>\u003Cli>No lifting over 10 pounds required without assistance\u003C/li>\u003C/ul>\u003Cp>Apply Now\u003C/p>\u003Cp>\u003Cb>Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  \u003C/b>www.abbottbenefits.com\u003C/p>\u003Cp>Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.\u003C/p>\u003Cp>Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.\u003C/p>\u003Cp>\u003Cb>The base pay for this position is \u003C/b>\u003C/p>$114,000.00 – $228,000.00\u003Cp>In specific locations, the pay range may vary from the range posted.\u003C/p>\u003Ch2>\u003Cb>JOB FAMILY:\u003C/b>\u003C/h2>Marketing Support\u003Ch2>\u003Cb>DIVISION:\u003C/b>\u003C/h2>HF Heart Failure\u003Ch2>\u003Cb>LOCATION:\u003C/b>\u003C/h2>United States > Livermore : 6465 National Drive\u003Ch2>\u003Cb>ADDITIONAL LOCATIONS:\u003C/b>\u003C/h2>\u003Ch2>\u003Cb>WORK SHIFT:\u003C/b>\u003C/h2>Standard\u003Ch2>\u003Cb>TRAVEL:\u003C/b>\u003C/h2>Yes, 25 % of the Time\u003Ch2>\u003Cb>MEDICAL SURVEILLANCE:\u003C/b>\u003C/h2>Not Applicable\u003Ch2>\u003Cb>SIGNIFICANT WORK ACTIVITIES:\u003C/b>\u003C/h2>Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf","Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Job Title Product Marketing Manager, INR Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World’s greatest healthcare challenges. As the INR Product Marketing Manager , you will be responsible for all aspects of downstream marketing for Acelis Connected Health’s Independent Testing Facility (IDTF) business serving INR patients within Abbott’s Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training. Principle Responsibilities This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams—translating market insights into actionable strategies that accelerate growth. Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight. Key Responsibilities Own the Business & Drive Strategy Lead end-to-end ownership of product marketing initiatives—from insight generation through content development, execution and performance tracking Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies Develop and continuously refine 3–5 year strategic plans aligned to business and revenue goals Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization Translate Market Insights into Action Synthesize voice of customer, KOL input, and market research into clear recommendations Influence product roadmap decisions by partnering closely with R&D and upstream marketing Identify unmet needs and proactively propose solutions Lead Cross-Functional Execution Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance Act as the advocate for the commercial organization in cross-functional initiatives Drive Commercial Activation & Launch Excellence Develop and execute downstream marketing plans that drive adoption and revenue growth Lead new product introductions, including positioning, messaging, tools, and training Partner with Commercial Operations to ensure field readiness and effective execution Anticipate adoption barriers and proactively adjust strategies Proactively Manage Communication & Risk Maintain clear, consistent communication with stakeholders on progress, risks, and decisions Anticipate challenges early and propose solutions to mitigate impact Drive alignment across teams through structured updates and clear decision-making Deliver Operational Excellence Manage and optimize marketing budgets for assigned portfolio Ensure all initiatives meet regulatory and compliance requirements Monitor performance metrics and continuously optimize based on results Build External Influence & Market Presence Develop and maintain relationships with Key Opinion Leaders (KOLs) Support advisory boards, speaking engagements, and market engagement strategies Required Qualifications Bachelor’s degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience 8 years of experience in commercial and marketing Has established a successful track record of innovative marketing/business development successes in a variety of market situations. Strong people leadership skills with proven track of developing others Proven ability to develop and execute complex strategic business plans Familiarity with primary and secondary market research and data analysis Experience in managing KOLs and KOL programs Demonstrated cross-functional leadership and collaboration skills Experience and proficiency with P&L / budget management Strong written and verbal communication skills Ability to travel 25% of the time Preferred Qualifications Marketing experience in the medical device industry Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact Experience working in a matrixed organization, preferably Fortune 500 companies Experience managing external agencies to deliver on time and budget commitment Experience in training or medical education Physical Requirements Must be able to work at a computer workstation for extended periods of time No lifting over 10 pounds required without assistance Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews. The base pay for this position is $114,000.00 – $228,000.00 In specific locations, the pay range may vary from the range posted. JOB FAMILY: Marketing Support DIVISION: HF Heart Failure LOCATION: United States > Livermore : 6465 National Drive ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf",1791429813000,"2026-10-08 05:27:31","Posted Today",114000,228000,"USD",{"jsonldValid":16,"jsonld":26},{"id":89,"applyToken":90,"slug":91,"title":92,"companyname":93,"companylogo":94,"companyTagline":95,"companyIndustry":96,"city":97,"country":75,"applicantCountries":98,"applicantStates":99,"remote":16,"employmentType":100,"department":19,"content_html":101,"content_text":102,"years":22,"createdAt":103,"updatedAtISO":82,"validThroughISO":26,"active":27,"hasSalary":27,"salaryMin":104,"salaryMax":105,"currency":86,"isPaid":16,"schema":106},"bf7d3c6d51382999f74314bb42275ea07a4440513d9db08226750e712d726a3d","0c3584191bc00e5ed98334eb32fb34806fe03a8659dfe80b47473cde5a1d7c5a","product-marketing-manager-at-future-c98265a649","Product Marketing Manager","Future","https://cdn.jobboardwise.com/logo/futureplc.com","Original content. Expertly produced. 240+ brands reaching audiences across the world.","Media Production","New York",[],[],[18],"\u003Ch3>Who We Are \u003C/h3>\u003Cp>We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.\u003Cbr>\u003Cbr>You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.\u003C/p>\u003Ch3>Description\u003C/h3>\u003Cp>We’re looking for an entrepreneurial \u003Cstrong>Product Marketing Manager \u003C/strong>to help define, launch, and grow the next generation of Future’s offerings.\u003C/p>\u003Cp>You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results.\u003C/p>\u003Cp>You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue.\u003C/p>\u003Ch3>What You'll Do\u003C/h3>\u003Cp>You will report to the Director of Product Marketing\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Own Your Customer Segment or Product Area: \u003C/strong>Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.\u003C/li>\u003Cli>\u003Cstrong>Identify New Opportunities: \u003C/strong>Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future.\u003C/li>\u003Cli>\u003Cstrong>Validate the Opportunity:\u003C/strong> Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment.\u003C/li>\u003Cli>\u003Cstrong>Shape the Proposition:\u003C/strong> Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.\u003C/li>\u003Cli>\u003Cstrong>Influence What We Build:\u003C/strong> Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.\u003C/li>\u003Cli>\u003Cstrong>Own the Commercial Model:\u003C/strong> Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.\u003C/li>\u003Cli>\u003Cstrong>Equip Sales to Win:\u003C/strong> Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business.\u003C/li>\u003Cli>\u003Cstrong>Lead High-Impact Launches:\u003C/strong> Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.\u003C/li>\u003Cli>\u003Cstrong>Create Market Momentum:\u003C/strong> Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.\u003C/li>\u003Cli>\u003Cstrong>Measure and Improve Performance: \u003C/strong>Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience.\u003C/li>\u003Cli>\u003Cstrong>Drive Growth:\u003C/strong> Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams.\u003C/li>\u003C/ul>\u003Ch3>What You’ll Bring\u003C/h3>\u003Cul>\u003Cli>5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.\u003C/li>\u003Cli>Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.\u003C/li>\u003Cli>Proven ability to identify and validate new opportunities - not simply execute an existing roadmap.\u003C/li>\u003Cli>Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns.\u003C/li>\u003Cli>Strong customer discovery, research, analytical, and market-sizing skills.\u003C/li>\u003Cli>Strong commercial instincts around pricing, packaging, monetization, and revenue growth.\u003C/li>\u003Cli>Experience working closely with Product, Sales, Marketing, and customers.\u003C/li>\u003Cli>Excellent strategic, analytical, written, and verbal communication skills.\u003C/li>\u003Cli>Highly curious and innovation-minded, with an interest in emerging technology and AI.\u003C/li>\u003Cli>Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one.\u003C/li>\u003Cli>A bias toward action, experimentation, and learning.\u003C/li>\u003Cli>Comfortable operating without a playbook and building structure from scratch.\u003C/li>\u003C/ul>\u003Cp>Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products.\u003C/p>\u003Ch3>What We Offer\u003C/h3>\u003Cul>\u003Cli>Medical, dental, and vision coverage \u003C/li>\u003Cli>401k plus a company match\u003C/li>\u003Cli>Uncapped leave\u003C/li>\u003Cli>When we hit our targets, enjoy a share of our profits with a bonus\u003C/li>\u003Cli>Refer a friend and get rewarded when they join Future\u003C/li>\u003Cli>Well-being support with access to our Colleague Assistant Programs\u003C/li>\u003Cli>Opportunity to purchase shares in Future with our Share Incentive Plan\u003C/li>\u003C/ul>\u003Cp>The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office.\u003C/p>\u003Cp>Internal job family level Commercial 4\u003C/p>\u003Ch3>\u003C/h3>\u003Ch3>Diversity and Inclusion\u003C/h3>\u003Cp>At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.\u003C/p>\u003Cp>Please let us know if you need any reasonable adjustments. \u003C/p>\u003Cp>#LI-Hybrid\u003C/p>","Who We Are We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels. You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth. Description We’re looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future’s offerings. You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results. You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue. What You'll Do You will report to the Director of Product Marketing Own Your Customer Segment or Product Area: Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities. Identify New Opportunities: Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future. Validate the Opportunity: Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment. Shape the Proposition: Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value. Influence What We Build: Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams. Own the Commercial Model: Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth. Equip Sales to Win: Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business. Lead High-Impact Launches: Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels. Create Market Momentum: Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns. Measure and Improve Performance: Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience. Drive Growth: Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams. What You’ll Bring 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline. Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering. Proven ability to identify and validate new opportunities - not simply execute an existing roadmap. Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns. Strong customer discovery, research, analytical, and market-sizing skills. Strong commercial instincts around pricing, packaging, monetization, and revenue growth. Experience working closely with Product, Sales, Marketing, and customers. Excellent strategic, analytical, written, and verbal communication skills. Highly curious and innovation-minded, with an interest in emerging technology and AI. Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one. A bias toward action, experimentation, and learning. Comfortable operating without a playbook and building structure from scratch. Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products. What We Offer Medical, dental, and vision coverage 401k plus a company match Uncapped leave When we hit our targets, enjoy a share of our profits with a bonus Refer a friend and get rewarded when they join Future Well-being support with access to our Colleague Assistant Programs Opportunity to purchase shares in Future with our Share Incentive Plan The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office. Internal job family level Commercial 4 Diversity and Inclusion At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive. Please let us know if you need any reasonable adjustments. #LI-Hybrid",1791429812000,90000,120000,{"jsonldValid":16,"jsonld":26},{"id":108,"applyToken":109,"slug":110,"title":111,"companyname":112,"companylogo":26,"city":113,"country":75,"applicantCountries":114,"applicantStates":115,"remote":16,"employmentType":116,"department":117,"content_html":118,"content_text":119,"years":22,"createdAt":120,"updatedAtISO":82,"postedAtISO":121,"validThroughISO":26,"active":27,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":86,"isPaid":16,"schema":122},"800568dd717564c9eaa91518a96b90c1466ae91fde15c1e1c53d3306ce55b74f","8076299a082ad16be66cc9200e981441bc1a698c4018d977bce73d9aab6bf079","gtm-finance-manager-at-druva-7c0944a009","GTM Finance Manager","druva","Santa Clara",[],[],[18],"Finance","\u003Cp>\u003Cstrong>About Druva\u003C/strong>\u003C/p>\n\u003Cp>Druva is the resilience foundation for the AI enterprise, helping organizations secure and recover from connected risk across data, cyber, identity, and AI. The Resilience Cloud is a fully managed, cloud-native SaaS platform that delivers air-gapped and immutable protection across cloud, SaaS, on-premises, endpoint, and edge environments. Powered by Dru MetaGraph, Druva’s graph-powered intelligence layer, the platform connects critical business context so customers can understand risk, respond faster, recover cleanly, and govern data with greater confidence.\u003Cbr>\u003Cbr>Trusted by nearly 7,500 customers, including 75 of the Fortune 500, Druva helps safeguard the critical information and systems businesses depend on in an increasingly connected world.\u003Cstrong>\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>Visit druva.com and follow us on LinkedIn, X and Facebook.\u003C/p>\n\u003Cp>\u003Cstrong>The Role & Team\u003C/strong>\u003Cbr>\u003Cbr>The FP&A team is responsible for providing data-driven insights to inform strategic, financial, and operational decision-making across Druva. We are looking for a highly strategic and hands-on Finance Manager of GTM Finance to amplify Druva’s capabilities and growth trajectory. You will be reporting to the Sr Director of GTM Finance and collaborating with cross-functional teams to drive strategy, execution, and process excellence. You will drive deep dive data analytics and strategic projects. Your efforts will directly contribute to operational efficiency, expense management, and customer satisfaction. This role will partner closely with the CRO, CMO, CFO, and GTM leadership teams to translate business strategy into financial plans, operating models, and actionable insights.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Strategic Business Partnership: Partner with the CRO, CMO, and GTM leadership to translate business strategy into financial plans, provide actionable insights, and drive resource allocation and business decisions.\u003C/li>\n\u003Cli>GTM Financial Management: Own Sales and Marketing Opex, headcount, T&E, and commission forecasting. Lead budgeting, forecasting, and BvA processes to drive financial accountability and operational efficiency. Act as an advisor to CRO on resource allocation, investment prioritization and financial discipline.\u003C/li>\n\u003Cli>Sales Capacity: Own sales capacity models. Analyze the impact of hiring, attrition, ramp, and productivity on ACV targets and sales performance.\u003C/li>\n\u003Cli>Sales ROI & Economics: Build fully loaded P&L and ROI models for sales theaters, incorporating direct, overlay expense and indirect costs to evaluate sales effectiveness and investment returns.\u003C/li>\n\u003Cli>Marketing Pipeline & ROI: Partner with Marketing to manage pipeline-to-bookings models, establish pipeline targets, and evaluate the ROI of programs, campaigns, and MDF investments.\u003C/li>\n\u003Cli>Strategic Planning & Automation: Lead long-range planning, GTM strategy, scenario analysis, and other strategic initiatives. Continuously improve financial models and leverage AI and automation to streamline reporting, forecasting, and analysis.\u003C/li>\n\u003Cli>Cross-Functional Leadership: Build trusted relationships across Sales, Marketing, Operations, HR and Finance to drive strategic planning and business performance.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What Makes You a Great Fit\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CFA strongly preferred).\u003C/li>\n\u003Cli>5+ years of experience in Finance, with at least 3 years supporting GTM teams in a SaaS environment.\u003C/li>\n\u003Cli>Strong understanding of SaaS financial and operational metrics is a plus (ARR, churn, CAC, NRR, sales efficiency, quota attainment, commission, ROI, Pipeline).\u003C/li>\n\u003Cli>Exceptional stakeholder management and communication skills; you can influence at all levels\u003C/li>\n\u003Cli>Experience with financial planning tools (Adaptive, Dashboard, SQL), Salesforce CRM, Clari and data analytics platforms. Fast learner on AI tools.\u003C/li>\n\u003Cli>Exceptional modeling skills and the ability to synthesize complex data into clear, actionable insights. Details oriented. \u003C/li>\n\u003Cli>Ownership mindset — An A-player mindset with a strong bias for action. You are proactive, solution-oriented, and take accountability for outcomes.\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Why You’ll Love Working Here\u003C/strong>\u003C/h4>\n\u003Cp>Innovation is how we operate, not a side project. You’ll work in a culture that values bold thinking and continuous improvement, where global teams experiment, iterate, and turn new ideas into products customers can rely on.  \u003C/p>\n\u003Cp>If you’re looking for high-ownership work, visible impact, and a culture that values innovation, collaboration, accountability, and growth—where you’ll be trusted to lead and empowered to build—you’ll thrive at Druva.\u003C/p>\n\u003Ch4>\u003Cstrong>What We Offer\u003C/strong>\u003C/h4>\n\u003Cp>The pay range for this position is expected to be between \u003Cstrong>$139,000 and $194,333/year;\u003C/strong> however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. \u003C/p>\n\u003Ch4>Data Privacy Notice for Job Candidates:\u003C/h4>\n\u003Cp>\u003Cem>For information on personal data processing, please see our \u003C/em>Druva Privacy Policy\u003C/p>\n\u003Cp>\u003Cem>Druva is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at \u003C/em>recruiting_us@druva.com\u003C/p>\n\u003Cp>EEO IS THE LAW\u003C/p>\n\u003Cp>NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS\u003C/p>","About Druva Druva is the resilience foundation for the AI enterprise, helping organizations secure and recover from connected risk across data, cyber, identity, and AI. The Resilience Cloud is a fully managed, cloud-native SaaS platform that delivers air-gapped and immutable protection across cloud, SaaS, on-premises, endpoint, and edge environments. Powered by Dru MetaGraph, Druva’s graph-powered intelligence layer, the platform connects critical business context so customers can understand risk, respond faster, recover cleanly, and govern data with greater confidence. Trusted by nearly 7,500 customers, including 75 of the Fortune 500, Druva helps safeguard the critical information and systems businesses depend on in an increasingly connected world. Visit druva.com and follow us on LinkedIn, X and Facebook. The Role & Team The FP&A team is responsible for providing data-driven insights to inform strategic, financial, and operational decision-making across Druva. We are looking for a highly strategic and hands-on Finance Manager of GTM Finance to amplify Druva’s capabilities and growth trajectory. You will be reporting to the Sr Director of GTM Finance and collaborating with cross-functional teams to drive strategy, execution, and process excellence. You will drive deep dive data analytics and strategic projects. Your efforts will directly contribute to operational efficiency, expense management, and customer satisfaction. This role will partner closely with the CRO, CMO, CFO, and GTM leadership teams to translate business strategy into financial plans, operating models, and actionable insights. What You’ll Do Strategic Business Partnership: Partner with the CRO, CMO, and GTM leadership to translate business strategy into financial plans, provide actionable insights, and drive resource allocation and business decisions. GTM Financial Management: Own Sales and Marketing Opex, headcount, T&E, and commission forecasting. Lead budgeting, forecasting, and BvA processes to drive financial accountability and operational efficiency. Act as an advisor to CRO on resource allocation, investment prioritization and financial discipline. Sales Capacity: Own sales capacity models. Analyze the impact of hiring, attrition, ramp, and productivity on ACV targets and sales performance. Sales ROI & Economics: Build fully loaded P&L and ROI models for sales theaters, incorporating direct, overlay expense and indirect costs to evaluate sales effectiveness and investment returns. Marketing Pipeline & ROI: Partner with Marketing to manage pipeline-to-bookings models, establish pipeline targets, and evaluate the ROI of programs, campaigns, and MDF investments. Strategic Planning & Automation: Lead long-range planning, GTM strategy, scenario analysis, and other strategic initiatives. Continuously improve financial models and leverage AI and automation to streamline reporting, forecasting, and analysis. Cross-Functional Leadership: Build trusted relationships across Sales, Marketing, Operations, HR and Finance to drive strategic planning and business performance. What Makes You a Great Fit Bachelor’s degree in Finance, Accounting, Economics, or related field (MBA or CFA strongly preferred). 5+ years of experience in Finance, with at least 3 years supporting GTM teams in a SaaS environment. Strong understanding of SaaS financial and operational metrics is a plus (ARR, churn, CAC, NRR, sales efficiency, quota attainment, commission, ROI, Pipeline). Exceptional stakeholder management and communication skills; you can influence at all levels Experience with financial planning tools (Adaptive, Dashboard, SQL), Salesforce CRM, Clari and data analytics platforms. Fast learner on AI tools. Exceptional modeling skills and the ability to synthesize complex data into clear, actionable insights. Details oriented. Ownership mindset — An A-player mindset with a strong bias for action. You are proactive, solution-oriented, and take accountability for outcomes. Why You’ll Love Working Here Innovation is how we operate, not a side project. You’ll work in a culture that values bold thinking and continuous improvement, where global teams experiment, iterate, and turn new ideas into products customers can rely on. If you’re looking for high-ownership work, visible impact, and a culture that values innovation, collaboration, accountability, and growth—where you’ll be trusted to lead and empowered to build—you’ll thrive at Druva. What We Offer The pay range for this position is expected to be between $139,000 and $194,333/year; however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time. Data Privacy Notice for Job Candidates: For information on personal data processing, please see our Druva Privacy Policy Druva is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at recruiting_us@druva.com EEO IS THE LAW NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS",1791429811000,"2026-10-07T17:11:58-04:00",{"jsonldValid":16,"jsonld":26},{"id":124,"applyToken":125,"slug":126,"title":127,"companyname":128,"companylogo":129,"companyTagline":130,"companyIndustry":12,"city":131,"country":75,"applicantCountries":132,"applicantStates":133,"remote":16,"employmentType":134,"department":135,"content_html":136,"content_text":137,"years":22,"createdAt":138,"updatedAtISO":82,"postedAtISO":139,"validThroughISO":26,"active":27,"hasSalary":27,"salaryMin":140,"salaryMax":141,"currency":86,"isPaid":16,"schema":142},"ef8ece7e003ef3bc20e4756b6ab26876a13f7e153a7a0ce4367738d818b15697","c2672e22f98513f677e86813627a0108673ee17ac9b13cf875465f6ea6e3264e","ai-gtm-specialist-at-asana-e3d3754d09","AI GTM Specialist","Asana","https://cdn.jobboardwise.com/logo/asana.com","The platform for human + AI coordination.","San Francisco",[],[],[18],"Data","\u003Cp>We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team. Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships. The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue.\u003C/p>\n\u003Cp>Th\u003Cspan>is role is based in our San Francisco office with an office-centric hybrid schedule\u003C/span>\u003Cspan>. The standard in-office days are Monday, Tuesday, and Thursday\u003C/span>\u003Cspan>. Most Asanas have the option to work from home on Wednesdays\u003C/span>\u003Cspan>. Working from home on Fridays depends\u003C/span>\u003Cspan> on the type of work you do and the teams with which you partner\u003C/span>\u003Cspan>. If you're interviewing for th\u003C/span>is role, your recruiter will share more about the in-office requirements.\u003C/p>\n\u003Ch3>What you’ll achieve\u003C/h3>\n\u003Cul>\n\u003Cli>\n\u003Cp>\u003Cstrong>Drive AI product revenue across your region:\u003C/strong> Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Serve as commercial subject matter expert:\u003C/strong> Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Lead commercial NPI:\u003C/strong> Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Align with frontline sales managers:\u003C/strong> Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Build deals for speed to value:\u003C/strong> Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Represent Asana’s AI vision:\u003C/strong> Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Provide field feedback:\u003C/strong> Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cstrong>Serve as the regional commercial voice:\u003C/strong> Provide leadership with visibility into regional AI trends, opportunities, and risks.\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Ch3>About you\u003C/h3>\n\u003Cul>\n\u003Cli>\n\u003Cp>Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging.\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Experience building scalable enablement assets and delivering training to\u003Cspan> sales teams\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cspan>Adaptability in fast-paced environments with evolving priorities and new product introductions\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>\u003Cspan>Collaborative mindset with strong c\u003C/span>\u003Cspan>ross-functional partnership skills across sales and technical teams\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cspan>At Asana, we're com\u003C/span>\u003Cspan>mitted to building teams that include a variety of background\u003C/span>\u003Cspan>s, perspectives, and skills, as this is critical to helping us ach\u003C/span>\u003Cspan>ieve our mission\u003C/span>\u003Cspan>. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003Ch3>What we’ll offer\u003C/h3>\n\u003Cp>\u003Cspan>Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our miss\u003C/span>ion. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. \u003C/p>\n\u003Ch4>\u003C/h4>\n\u003Cp>For this role, the On-Target Earnings (OTE) range is $290,000 - $330,000. The total OTE includes a base salary range of $203,000 -$231,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on vari\u003Cspan>ous factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003Cp>\u003Cspan>In addition, your compensation package ma\u003C/span>\u003Cspan>y include additional\u003C/span> components such as equity and benefits. \u003Cspan>If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role\u003C/span>\u003Cspan>.\u003C/span>\u003C/p>\n\u003Cp>We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:\u003C/p>\n\n\u003Cul>\n\u003Cli>\n\u003Cp>Mental health, wellness & fitness benefits\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Career coaching & support\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Inclusive family building benefits\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>Long-term savings or retirement plans\u003C/p>\n\u003C/li>\n\u003Cli>\n\u003Cp>In-office culinary options to cater to your dietary preferences\u003C/p>\n\u003C/li>\n\u003C/ul>\n\u003Cp>These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>About us\u003C/strong>\u003C/p>\n\u003Cp>Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.\u003C/p>\n\u003Cp>We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.\u003C/p>\n\u003Cp>\u003Cstrong>Join Asana’s Talent Network\u003C/strong> to stay up to date on job opportunities and life at Asana.\u003C/p>","We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team. Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships. The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue. Th is role is based in our San Francisco office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for th is role, your recruiter will share more about the in-office requirements. What you’ll achieve Drive AI product revenue across your region: Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close. Serve as commercial subject matter expert: Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI. Lead commercial NPI: Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale. Align with frontline sales managers: Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency. Build deals for speed to value: Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close. Represent Asana’s AI vision: Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals. Provide field feedback: Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input. Serve as the regional commercial voice: Provide leadership with visibility into regional AI trends, opportunities, and risks. About you Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. 8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue. Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI. Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points. Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders. Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging. Experience building scalable enablement assets and delivering training to sales teams . Adaptability in fast-paced environments with evolving priorities and new product introductions . Collaborative mindset with strong c ross-functional partnership skills across sales and technical teams . At Asana, we're com mitted to building teams that include a variety of background s, perspectives, and skills, as this is critical to helping us ach ieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply . What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our miss ion. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is $290,000 - $330,000. The total OTE includes a base salary range of $203,000 -$231,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on vari ous factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified . In addition, your compensation package ma y include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role . We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.",1791429810000,"2026-10-07T16:32:34-04:00",290000,330000,{"jsonldValid":16,"jsonld":26},1791452488262]