[{"data":1,"prerenderedAt":125},["ShallowReactive",2],{"$f4lSMDo2N6YQrJVzgai4b7nZWSo7Z_0qwVfQZckdNXRA":3,"$fZLXG1W-TiO4aGEr9X9H0SXFzU151t2aueqqiiep7B10":29},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyIndustry":11,"city":12,"country":13,"applicantCountries":14,"applicantStates":15,"remote":16,"employmentType":17,"department":19,"content_html":20,"content_text":21,"years":22,"createdAt":23,"updatedAtISO":24,"validThroughISO":25,"active":26,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":27,"isPaid":16,"schema":28},"5c3f0591792a3717fa854ec94f3f52dae88577c4729eeb9e1c7f046574708343","80ccf551f29db71feae478c2093b32d4e7460e9800a53ada07d63aae226b21f2","responsable-du-marketing-produit-produc-marketing-lead-at-telematel-825fa62c71","Responsable du marketing produit | Product Marketing Lead","Telematel","https://cdn.jobboardwise.com/logo/telematel.com","Software Development","Saint-Laurent","Canada",[],[],false,[18],"Full-time","Product","\u003Cp>ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets.\u003C/p>\u003Cp>Launching a payments product is the easy part. The value is created when ISV partners go live, their merchants enroll, and transactions flow. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products.\u003C/p>\u003Cp>You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations. \u003C/p>\u003Cp>AI should be part of how you work. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result.\u003C/p>\u003Cp>\u003Cstrong>What we value\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Sound judgment and attention to detail.\u003C/li>\u003Cli>Measuring success by what customers do, not by what we shipped.\u003C/li>\u003Cli>Taking responsibility and finishing work without being chased.\u003C/li>\u003Cli>Understanding how the business makes money and caring about results.\u003C/li>\u003Cli>The honesty to say when something isn’t working, including your own work.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you’ll do\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Drive partner and merchant adoption: \u003C/strong>You’ll own the adoption journey end to end: signature, integration, go-live, first transaction, merchant enrollment, and expansion. The hardest gap is between “integrated” and “actively transacting,” and you’ll be the person who finds out where partners and merchants stall and designs programs to close it. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co-marketing and merchant-enrollment campaigns that lift penetration within each partner’s customer base.\u003C/li>\u003Cli>\u003Cstrong>Measure adoption and act on it:\u003C/strong> You’ll build and maintain the adoption dashboard: activation rate, time to first transaction, attach and penetration rate, volume per merchant, feature adoption, and cohort retention. You’ll use that data to segment partners and merchants, flag at-risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it.\u003C/li>\u003Cli>\u003Cstrong>Own positioning and messaging:\u003C/strong> You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. A central part of this is explaining clearly how our embedded payments offering differs from horizontal PayFacs, processors, and ISOs. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding.\u003C/li>\u003Cli>\u003Cstrong>Run launches built around activation: \u003C/strong>You’ll lead launch plans for new products, features, verticals, and regions. Every launch gets adoption targets and a 30/60/90-day activation plan, not only awareness goals. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out.\u003C/li>\u003Cli>\u003Cstrong>Equip sales, partnerships, and support: \u003C/strong>You’ll create the sales playbooks, pitch decks, battlecards, case studies, ROI calculators, and objection-handling guides that sales and partnership teams use, and equip support to explain the products as well. You’ll train teams to sell for activation, not just signature. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product.\u003C/li>\u003Cli>\u003Cstrong>Represent the market inside the company:\u003C/strong> You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. When acquisitions or product consolidations happen, you’ll support portfolio and integration messaging.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>What you’ll bring\u003C/strong>\u003C/p>\u003Cul>\u003Cli>At least 3 years of experience in product marketing at a B2B software, fintech, or payments company.\u003C/li>\u003Cli>A track record of running launches and measuring them on adoption or usage, not only on awareness.\u003C/li>\u003Cli>Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users.\u003C/li>\u003Cli>Working knowledge of how card payments work, or the ability to learn it quickly and explain it accurately.\u003C/li>\u003Cli>Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it.\u003C/li>\u003Cli>Strong writing. You can turn a technical capability into a clear business case for a software company or a small-business owner.\u003C/li>\u003Cli>Experience building sales enablement that teams actually used.\u003C/li>\u003Cli>You can take a loosely defined goal, set your own plan, and finish it.\u003C/li>\u003Cli>You use AI tools every day for research, drafting, and analysis, and you check what they produce.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Useful experience\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Embedded payments, PayFac, or ISV channel experience.\u003C/li>\u003Cli>Lifecycle or onboarding marketing in a partner-led business.\u003C/li>\u003Cli>Marketing in healthcare, legal, hospitality, or professional services software.\u003C/li>\u003Cli>Launching products in Europe or APAC.\u003C/li>\u003Cli>Running win/loss or churn analysis programs.\u003C/li>\u003Cli>Hands-on experience with SQL, a BI tool, or marketing automation.\u003C/li>\u003Cli>Portfolio or integration messaging after an acquisition.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Who will enjoy this role\u003C/strong>\u003C/p>\u003Cp>You notice when a partner has been live for two months and only a handful of their merchants have enrolled, and you want to know why. Is it the pitch, the onboarding, the partner’s own sales team, or the product?\u003C/p>\u003Cp>In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor.\u003C/p>\u003Cp>The scope is wide for one person, and adoption is a harder target than launch coverage. You’ll be judged on numbers you influence but don’t fully control, which means working through partners, product, and sales to move them. Priorities will shift with the roadmap and with acquisitions.\u003C/p>\u003Cp>\u003Cstrong>Why this role matters\u003C/strong>\u003C/p>\u003Cp>ValPay is building products and features for software partners across several verticals and regions. That work has limited impact unless partners and merchants know about it, understand it, and use it.\u003C/p>\u003Cp>You’ll work directly with the CEO to decide how our products are positioned and how each launch turns into transactions. Your work affects how quickly partners go live, how many of their merchants enroll, and how much volume flows through the platform. You’ll have the authority to set the story and change it when the adoption data says so.\u003C/p>\u003Cp>_______________________________________________________________________________________\u003C/p>\u003Cp>ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux.\u003C/p>\u003Cp>Lancer un produit de paiement, c’est la partie facile. La valeur se crée lorsque les ISV partenaires sont mis en service, que leurs commerçants adhèrent et que les transactions circulent. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits.\u003C/p>\u003Cp>Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous relèverez du chef de la direction et travaillerez en étroite collaboration avec les équipes produit, ventes, partenariats, canal ISV et opérations.\u003C/p>\u003Cp>L’IA devrait faire partie de votre façon de travailler. Utilisez-la pour faire de la recherche, rédiger, analyser et automatiser. Vous êtes responsable de la qualité du résultat.\u003C/p>\u003Cp>\u003Cstrong>Ce qui compte pour nous\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Un bon jugement et le souci du détail.\u003C/li>\u003Cli>Mesurer le succès à ce que font les clients, et non à ce que nous avons livré.\u003C/li>\u003Cli>Prendre ses responsabilités et mener le travail à terme sans qu’on ait à faire de relances.\u003C/li>\u003Cli>Comprendre comment l’entreprise génère des revenus et se soucier des résultats.\u003C/li>\u003Cli>L’honnêteté de dire quand quelque chose ne fonctionne pas, y compris dans son propre travail.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce que vous ferez\u003C/strong>\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Stimuler l’adoption par les partenaires et les commerçants :\u003C/strong> Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. L’écart le plus difficile à combler se situe entre « intégré » et « en transaction active », et c’est vous qui déterminerez où les partenaires et les commerçants stagnent et qui concevrez des programmes pour combler cet écart. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Avec l’équipe du canal ISV, vous mènerez des campagnes de comarketing et d’adhésion des commerçants qui augmentent le taux de pénétration au sein de la clientèle de chaque partenaire.\u003C/li>\u003Cli>\u003Cstrong>Mesurer l’adoption et agir en conséquence : \u003C/strong>Vous créerez et tiendrez à jour le tableau de bord de l’adoption : taux d’activation, délai avant la première transaction, taux de rattachement et de pénétration, volume par commerçant, adoption des fonctionnalités et rétention par cohorte. Vous utiliserez ces données pour segmenter les partenaires et les commerçants, repérer les comptes à risque et faire ressortir les occasions d’expansion, puis vous transmettrez vos constats aux équipes qui peuvent agir.\u003C/li>\u003Cli>\u003Cstrong>Définir le positionnement et les messages : \u003C/strong>Vous élaborerez le positionnement, les propositions de valeur et les messages pour chaque produit et chaque marché vertical, ainsi que pour les nouveaux marchés à mesure que nous y entrons. Un volet central de ce travail consiste à expliquer clairement en quoi notre offre de paiements intégrés se distingue des PayFac horizontaux, des processeurs de paiement et des ISO. Vous traduirez les capacités techniques en résultats qui comptent pour les ISV et les commerçants : partage des revenus, fidélisation, rapprochement simplifié et intégration plus rapide.\u003C/li>\u003Cli>\u003Cstrong>Mener des lancements axés sur l’activation :\u003C/strong> Vous dirigerez les plans de lancement des nouveaux produits, fonctionnalités, marchés verticaux et régions. Chaque lancement comporte des cibles d’adoption et un plan d’activation sur 30, 60 et 90 jours, et pas seulement des objectifs de notoriété. Vous veillerez aussi à ce que ce que nous construisons soit communiqué publiquement, en ligne et par l’intermédiaire des partenaires. Vous adapterez les messages aux conditions réglementaires et commerciales de chaque région, et travaillerez avec les équipes produit, finances, risques et soutien pour que chaque lancement soit prêt sur les plans commercial et opérationnel avant sa sortie.\u003C/li>\u003Cli>\u003Cstrong>Outiller les équipes des ventes, des partenariats et du soutien : \u003C/strong>Vous créerez les guides de vente, présentations, fiches concurrentielles, études de cas, calculateurs de RCI et guides de réponse aux objections qu’utilisent les équipes des ventes et des partenariats, et vous outillerez également l’équipe du soutien pour qu’elle puisse expliquer les produits. Vous formerez les équipes à vendre en visant l’activation, et pas seulement la signature. Vous mènerez des analyses des gains et des pertes ainsi que de l’attrition, et réinjecterez vos apprentissages dans le positionnement et le produit.\u003C/li>\u003Cli>\u003Cstrong>Représenter le marché au sein de l’entreprise :\u003C/strong> Vous suivrez les concurrents, les prix, les frais d’interchange et l’évolution de la réglementation, et serez la voix du marché et des données d’adoption dans la planification des produits. Lors d’acquisitions ou de regroupements de produits, vous soutiendrez les messages liés au portefeuille et à l’intégration.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce que vous apporterez\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Au moins trois ans d’expérience en marketing produit dans une entreprise de logiciels B2B, de technologie financière ou de paiements.\u003C/li>\u003Cli>Une expérience concrète de lancements dont le succès a été mesuré par l’adoption ou l’utilisation, et pas seulement par la notoriété.\u003C/li>\u003Cli>De l’expérience à faire du marketing auprès de deux publics à la fois, par exemple des partenaires et leurs clients, ou des plateformes et leurs utilisateurs.\u003C/li>\u003Cli>Une connaissance pratique du fonctionnement des paiements par carte, ou la capacité de l’acquérir rapidement et de l’expliquer avec justesse.\u003C/li>\u003Cli>De l’aisance avec les données. Vous savez définir un indicateur, concevoir ou spécifier un tableau de bord et en tirer une conclusion.\u003C/li>\u003Cli>D’excellentes aptitudes en rédaction. Vous savez transformer une capacité technique en argumentaire d’affaires clair pour une entreprise de logiciels ou le propriétaire d’une petite entreprise.\u003C/li>\u003Cli>De l’expérience dans la création d’outils d’habilitation des ventes que les équipes ont réellement utilisés.\u003C/li>\u003Cli>Vous savez prendre un objectif vaguement défini, établir votre propre plan et le mener à terme.\u003C/li>\u003Cli>Vous utilisez des outils d’IA tous les jours pour la recherche, la rédaction et l’analyse, et vous vérifiez ce qu’ils produisent.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Atouts\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Expérience en paiements intégrés, avec des PayFac ou dans un canal ISV.\u003C/li>\u003Cli>Marketing du cycle de vie ou de l’accueil et de l’intégration des clients dans une entreprise axée sur les partenaires.\u003C/li>\u003Cli>Marketing de logiciels dans les secteurs de la santé, du droit, de l’hôtellerie et de la restauration ou des services professionnels.\u003C/li>\u003Cli>Lancement de produits en Europe ou en Asie-Pacifique.\u003C/li>\u003Cli>Mise en place de programmes d’analyse des gains et des pertes ou de l’attrition.\u003C/li>\u003Cli>Expérience pratique de SQL, d’un outil de veille d’affaires (BI) ou d’automatisation du marketing.\u003C/li>\u003Cli>Messages liés au portefeuille ou à l’intégration à la suite d’une acquisition.\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Ce poste vous plaira si…\u003C/strong>\u003C/p>\u003Cp>Vous remarquez qu’un partenaire est en service depuis deux mois et que seule une poignée de ses commerçants ont adhéré, et vous voulez comprendre pourquoi. Est-ce l’argumentaire, l’accueil et l’intégration, l’équipe de vente du partenaire ou le produit?\u003C/p>\u003Cp>Au cours d’une même semaine, vous pourriez refaire une séquence de courriels d’accueil pour les commerçants, extraire des données de cohortes pour le chef de la direction, former une équipe de partenariats sur un nouveau marché vertical et réécrire une fiche concurrentielle après avoir perdu un contrat au profit d’un processeur horizontal.\u003C/p>\u003Cp>La portée du poste est vaste pour une seule personne, et l’adoption est une cible plus difficile à atteindre que la visibilité d’un lancement. Vous serez évalué(e) sur des résultats que vous influencez sans les contrôler entièrement, ce qui veut dire que vous devrez passer par les partenaires, l’équipe produit et les ventes pour les faire bouger. Les priorités évolueront au gré de la feuille de route et des acquisitions.\u003C/p>\u003Cp>\u003Cstrong>Pourquoi ce poste est important\u003C/strong>\u003C/p>\u003Cp>ValPay développe des produits et des fonctionnalités pour des partenaires logiciels dans plusieurs marchés verticaux et régions. Ce travail a peu d’impact si les partenaires et les commerçants ne le connaissent pas, ne le comprennent pas et ne l’utilisent pas.\u003C/p>\u003Cp>Vous travaillerez directement avec le chef de la direction pour décider du positionnement de nos produits et de la façon dont chaque lancement se traduit en transactions. Votre travail influence la rapidité avec laquelle les partenaires sont mis en service, le nombre de leurs commerçants qui adhèrent et le volume qui circule sur la plateforme. Vous aurez l’autorité nécessaire pour définir le discours et le modifier lorsque les données d’adoption l’indiquent.\u003C/p>","ValPay builds embedded payments for software companies. Our PayFac-as-a-Service model lets ISVs offer payments to their merchants under their own brand, while we handle underwriting, compliance, and risk. Our partners serve healthcare, legal, hospitality, professional services, and other vertical markets. Launching a payments product is the easy part. The value is created when ISV partners go live, their merchants enroll, and transactions flow. We’re hiring a product marketing Lead whose success is measured by adoption: how quickly and how deeply partners and merchants use our products. You’ll own positioning, launches, and lifecycle marketing across our vertical markets and across North America, Europe, and APAC. You’ll report to the CEO and work closely with product, sales, partnerships, the ISV channel team, and operations. AI should be part of how you work. Use it to research, draft, analyze, and automate. You’re responsible for the quality of the result. What we value Sound judgment and attention to detail. Measuring success by what customers do, not by what we shipped. Taking responsibility and finishing work without being chased. Understanding how the business makes money and caring about results. The honesty to say when something isn’t working, including your own work. What you’ll do Drive partner and merchant adoption: You’ll own the adoption journey end to end: signature, integration, go-live, first transaction, merchant enrollment, and expansion. The hardest gap is between “integrated” and “actively transacting,” and you’ll be the person who finds out where partners and merchants stall and designs programs to close it. That means lifecycle campaigns, onboarding content, and activation playbooks for two audiences at once: the ISV partner and the merchants who use their software. With the ISV channel team, you’ll run co-marketing and merchant-enrollment campaigns that lift penetration within each partner’s customer base. Measure adoption and act on it: You’ll build and maintain the adoption dashboard: activation rate, time to first transaction, attach and penetration rate, volume per merchant, feature adoption, and cohort retention. You’ll use that data to segment partners and merchants, flag at-risk accounts, and surface expansion opportunities, then take what you find to the teams who can act on it. Own positioning and messaging: You’ll develop the positioning, value propositions, and messaging for each product and vertical, and for new verticals and markets as we enter them. A central part of this is explaining clearly how our embedded payments offering differs from horizontal PayFacs, processors, and ISOs. You’ll translate technical capabilities into the outcomes ISVs and merchants care about: revenue share, retention, cleaner reconciliation, and faster onboarding. Run launches built around activation: You’ll lead launch plans for new products, features, verticals, and regions. Every launch gets adoption targets and a 30/60/90-day activation plan, not only awareness goals. You’ll also make sure what we’re building is communicated publicly, online and through partners. You’ll adapt messaging to regional regulatory and market conditions, and work with product, finance, risk, and support so that each launch is commercially and operationally ready before it goes out. Equip sales, partnerships, and support: You’ll create the sales playbooks, pitch decks, battlecards, case studies, ROI calculators, and objection-handling guides that sales and partnership teams use, and equip support to explain the products as well. You’ll train teams to sell for activation, not just signature. You’ll run win/loss and churn analysis and feed what you learn back into positioning and the product. Represent the market inside the company: You’ll track competitors, pricing, interchange, and regulatory developments, and be the voice of the market and of adoption data in product planning. When acquisitions or product consolidations happen, you’ll support portfolio and integration messaging. What you’ll bring At least 3 years of experience in product marketing at a B2B software, fintech, or payments company. A track record of running launches and measuring them on adoption or usage, not only on awareness. Experience marketing to two audiences at once, such as partners and their customers, or platforms and their users. Working knowledge of how card payments work, or the ability to learn it quickly and explain it accurately. Comfort with data. You can define a metric, build or spec a dashboard, and draw a conclusion from it. Strong writing. You can turn a technical capability into a clear business case for a software company or a small-business owner. Experience building sales enablement that teams actually used. You can take a loosely defined goal, set your own plan, and finish it. You use AI tools every day for research, drafting, and analysis, and you check what they produce. Useful experience Embedded payments, PayFac, or ISV channel experience. Lifecycle or onboarding marketing in a partner-led business. Marketing in healthcare, legal, hospitality, or professional services software. Launching products in Europe or APAC. Running win/loss or churn analysis programs. Hands-on experience with SQL, a BI tool, or marketing automation. Portfolio or integration messaging after an acquisition. Who will enjoy this role You notice when a partner has been live for two months and only a handful of their merchants have enrolled, and you want to know why. Is it the pitch, the onboarding, the partner’s own sales team, or the product? In the same week you might rebuild a merchant onboarding email sequence, pull cohort data for the CEO, train a partnership team on a new vertical, and rewrite a battlecard after a lost deal to a horizontal processor. The scope is wide for one person, and adoption is a harder target than launch coverage. You’ll be judged on numbers you influence but don’t fully control, which means working through partners, product, and sales to move them. Priorities will shift with the roadmap and with acquisitions. Why this role matters ValPay is building products and features for software partners across several verticals and regions. That work has limited impact unless partners and merchants know about it, understand it, and use it. You’ll work directly with the CEO to decide how our products are positioned and how each launch turns into transactions. Your work affects how quickly partners go live, how many of their merchants enroll, and how much volume flows through the platform. You’ll have the authority to set the story and change it when the adoption data says so. _______________________________________________________________________________________ ValPay conçoit des solutions de paiement intégrées pour les entreprises de logiciels. Notre modèle PayFac-as-a-Service permet aux éditeurs de logiciels (ISV) d’offrir des paiements à leurs commerçants sous leur propre marque, pendant que nous prenons en charge la souscription, la conformité et la gestion des risques. Nos partenaires servent les secteurs de la santé, du droit, de l’hôtellerie et de la restauration, des services professionnels et d’autres marchés verticaux. Lancer un produit de paiement, c’est la partie facile. La valeur se crée lorsque les ISV partenaires sont mis en service, que leurs commerçants adhèrent et que les transactions circulent. Nous recherchons une personne responsable du marketing produit dont le succès se mesure à l’adoption : la rapidité et la profondeur avec lesquelles les partenaires et les commerçants utilisent nos produits. Vous serez responsable du positionnement, des lancements et du marketing du cycle de vie dans l’ensemble de nos marchés verticaux, en Amérique du Nord, en Europe et en Asie-Pacifique. Vous relèverez du chef de la direction et travaillerez en étroite collaboration avec les équipes produit, ventes, partenariats, canal ISV et opérations. L’IA devrait faire partie de votre façon de travailler. Utilisez-la pour faire de la recherche, rédiger, analyser et automatiser. Vous êtes responsable de la qualité du résultat. Ce qui compte pour nous Un bon jugement et le souci du détail. Mesurer le succès à ce que font les clients, et non à ce que nous avons livré. Prendre ses responsabilités et mener le travail à terme sans qu’on ait à faire de relances. Comprendre comment l’entreprise génère des revenus et se soucier des résultats. L’honnêteté de dire quand quelque chose ne fonctionne pas, y compris dans son propre travail. Ce que vous ferez Stimuler l’adoption par les partenaires et les commerçants : Vous serez responsable de tout le parcours d’adoption : signature, intégration technique, mise en service, première transaction, adhésion des commerçants et expansion. L’écart le plus difficile à combler se situe entre « intégré » et « en transaction active », et c’est vous qui déterminerez où les partenaires et les commerçants stagnent et qui concevrez des programmes pour combler cet écart. Cela comprend des campagnes de cycle de vie, du contenu d’accueil et d’intégration (onboarding) et des guides d’activation pour deux publics à la fois : l’ISV partenaire et les commerçants qui utilisent son logiciel. Avec l’équipe du canal ISV, vous mènerez des campagnes de comarketing et d’adhésion des commerçants qui augmentent le taux de pénétration au sein de la clientèle de chaque partenaire. Mesurer l’adoption et agir en conséquence : Vous créerez et tiendrez à jour le tableau de bord de l’adoption : taux d’activation, délai avant la première transaction, taux de rattachement et de pénétration, volume par commerçant, adoption des fonctionnalités et rétention par cohorte. Vous utiliserez ces données pour segmenter les partenaires et les commerçants, repérer les comptes à risque et faire ressortir les occasions d’expansion, puis vous transmettrez vos constats aux équipes qui peuvent agir. Définir le positionnement et les messages : Vous élaborerez le positionnement, les propositions de valeur et les messages pour chaque produit et chaque marché vertical, ainsi que pour les nouveaux marchés à mesure que nous y entrons. Un volet central de ce travail consiste à expliquer clairement en quoi notre offre de paiements intégrés se distingue des PayFac horizontaux, des processeurs de paiement et des ISO. Vous traduirez les capacités techniques en résultats qui comptent pour les ISV et les commerçants : partage des revenus, fidélisation, rapprochement simplifié et intégration plus rapide. Mener des lancements axés sur l’activation : Vous dirigerez les plans de lancement des nouveaux produits, fonctionnalités, marchés verticaux et régions. Chaque lancement comporte des cibles d’adoption et un plan d’activation sur 30, 60 et 90 jours, et pas seulement des objectifs de notoriété. Vous veillerez aussi à ce que ce que nous construisons soit communiqué publiquement, en ligne et par l’intermédiaire des partenaires. Vous adapterez les messages aux conditions réglementaires et commerciales de chaque région, et travaillerez avec les équipes produit, finances, risques et soutien pour que chaque lancement soit prêt sur les plans commercial et opérationnel avant sa sortie. Outiller les équipes des ventes, des partenariats et du soutien : Vous créerez les guides de vente, présentations, fiches concurrentielles, études de cas, calculateurs de RCI et guides de réponse aux objections qu’utilisent les équipes des ventes et des partenariats, et vous outillerez également l’équipe du soutien pour qu’elle puisse expliquer les produits. Vous formerez les équipes à vendre en visant l’activation, et pas seulement la signature. Vous mènerez des analyses des gains et des pertes ainsi que de l’attrition, et réinjecterez vos apprentissages dans le positionnement et le produit. Représenter le marché au sein de l’entreprise : Vous suivrez les concurrents, les prix, les frais d’interchange et l’évolution de la réglementation, et serez la voix du marché et des données d’adoption dans la planification des produits. Lors d’acquisitions ou de regroupements de produits, vous soutiendrez les messages liés au portefeuille et à l’intégration. Ce que vous apporterez Au moins trois ans d’expérience en marketing produit dans une entreprise de logiciels B2B, de technologie financière ou de paiements. Une expérience concrète de lancements dont le succès a été mesuré par l’adoption ou l’utilisation, et pas seulement par la notoriété. De l’expérience à faire du marketing auprès de deux publics à la fois, par exemple des partenaires et leurs clients, ou des plateformes et leurs utilisateurs. Une connaissance pratique du fonctionnement des paiements par carte, ou la capacité de l’acquérir rapidement et de l’expliquer avec justesse. De l’aisance avec les données. Vous savez définir un indicateur, concevoir ou spécifier un tableau de bord et en tirer une conclusion. D’excellentes aptitudes en rédaction. Vous savez transformer une capacité technique en argumentaire d’affaires clair pour une entreprise de logiciels ou le propriétaire d’une petite entreprise. De l’expérience dans la création d’outils d’habilitation des ventes que les équipes ont réellement utilisés. Vous savez prendre un objectif vaguement défini, établir votre propre plan et le mener à terme. Vous utilisez des outils d’IA tous les jours pour la recherche, la rédaction et l’analyse, et vous vérifiez ce qu’ils produisent. Atouts Expérience en paiements intégrés, avec des PayFac ou dans un canal ISV. Marketing du cycle de vie ou de l’accueil et de l’intégration des clients dans une entreprise axée sur les partenaires. Marketing de logiciels dans les secteurs de la santé, du droit, de l’hôtellerie et de la restauration ou des services professionnels. Lancement de produits en Europe ou en Asie-Pacifique. Mise en place de programmes d’analyse des gains et des pertes ou de l’attrition. Expérience pratique de SQL, d’un outil de veille d’affaires (BI) ou d’automatisation du marketing. Messages liés au portefeuille ou à l’intégration à la suite d’une acquisition. Ce poste vous plaira si… Vous remarquez qu’un partenaire est en service depuis deux mois et que seule une poignée de ses commerçants ont adhéré, et vous voulez comprendre pourquoi. Est-ce l’argumentaire, l’accueil et l’intégration, l’équipe de vente du partenaire ou le produit? Au cours d’une même semaine, vous pourriez refaire une séquence de courriels d’accueil pour les commerçants, extraire des données de cohortes pour le chef de la direction, former une équipe de partenariats sur un nouveau marché vertical et réécrire une fiche concurrentielle après avoir perdu un contrat au profit d’un processeur horizontal. La portée du poste est vaste pour une seule personne, et l’adoption est une cible plus difficile à atteindre que la visibilité d’un lancement. Vous serez évalué(e) sur des résultats que vous influencez sans les contrôler entièrement, ce qui veut dire que vous devrez passer par les partenaires, l’équipe produit et les ventes pour les faire bouger. Les priorités évolueront au gré de la feuille de route et des acquisitions. Pourquoi ce poste est important ValPay développe des produits et des fonctionnalités pour des partenaires logiciels dans plusieurs marchés verticaux et régions. Ce travail a peu d’impact si les partenaires et les commerçants ne le connaissent pas, ne le comprennent pas et ne l’utilisent pas. Vous travaillerez directement avec le chef de la direction pour décider du positionnement de nos produits et de la façon dont chaque lancement se traduit en transactions. Votre travail influence la rapidité avec laquelle les partenaires sont mis en service, le nombre de leurs commerçants qui adhèrent et le volume qui circule sur la plateforme. Vous aurez l’autorité nécessaire pour définir le discours et le modifier lorsque les données d’adoption l’indiquent.",0,1791559351000,"2026-10-17 22:44:12","",true,"CAD",{"jsonldValid":16,"jsonld":25},{"jobs":30},[31,45,57,72,86,105],{"id":32,"applyToken":33,"slug":34,"title":35,"companyname":9,"companylogo":10,"companyIndustry":11,"city":13,"country":13,"applicantCountries":36,"applicantStates":37,"remote":16,"employmentType":38,"department":39,"content_html":40,"content_text":41,"years":22,"createdAt":42,"updatedAtISO":43,"validThroughISO":25,"active":26,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":27,"isPaid":16,"schema":44},"023dfcaabe30eed78f8543341a020fdc2ca7d3d6e02545eb10f3a78a19b25d2b","8de693b2088083d6174a05c50e6ea9400fabac563164c48ad8169d52ea47f7e3","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-4c6f925d1e","Product Growth Marketing Manager, Lifecycle & GTM Systems",[],[],[18],"Marketing","\u003Cp>\u003Cstrong>About KidKare\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it.\u003C/strong>\u003C/p>\u003Cp>For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve.\u003C/p>\u003Cp>Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing.\u003C/p>\u003Cp>We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue.\u003C/p>\u003Cp>\u003Cstrong>Position Summary\u003C/strong>\u003C/p>\u003Cp>This is an \u003Cstrong>execution-first growth\u003C/strong> role.\u003C/p>\u003Cp>You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion.\u003C/p>\u003Cp>In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why.\u003C/p>\u003Cp>\u003Cstrong>You'll build the machine, and you'll run it.\u003C/strong>\u003C/p>\u003Cp>You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand.\u003C/p>\u003Cp>\u003Cstrong>Primary Responsibilities\u003C/strong>\u003C/p>\u003Cp>\u003Cstrong>Positioning, Feature Messaging & Launch Execution\u003C/strong>\u003C/p>\u003Cp>•    Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight.\u003C/p>\u003Cp>•    Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level.\u003C/p>\u003Cp>•    Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release.\u003C/p>\u003Cp>•    Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work.\u003C/p>\u003Cp>\u003Cstrong>CRM Management & GTM Systems\u003C/strong>\u003C/p>\u003Cp>•    Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation.\u003C/p>\u003Cp>•    Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data.\u003C/p>\u003Cp>•    Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems.\u003C/p>\u003Cp>\u003Cstrong>Enrichment, AI Scoring & Routing\u003C/strong>\u003C/p>\u003Cp>•    Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data.\u003C/p>\u003Cp>•    Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic.\u003C/p>\u003Cp>•    Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route.\u003C/p>\u003Cp>\u003Cstrong>Demand Generation Experiments\u003C/strong>\u003C/p>\u003Cp>•    Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results.\u003C/p>\u003Cp>•    Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution.\u003C/p>\u003Cp>•    Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound.\u003C/p>\u003Cp>\u003Cstrong>Lifecycle & In-App Engagement\u003C/strong>\u003C/p>\u003Cp>•    Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back.\u003C/p>\u003Cp>•    Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone.\u003C/p>\u003Cp>•    Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them.\u003C/p>\u003Cp>\u003Cstrong>Funnel Reporting & Measurement\u003C/strong>\u003C/p>\u003Cp>•    Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion.\u003C/p>\u003Cp>•    Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption.\u003C/p>\u003Cp>•    Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth.\u003C/p>\u003Cp>\u003Cstrong>What Success Looks Like\u003C/strong>\u003C/p>\u003Cp>•    \u003Cstrong>First 90 days: \u003C/strong>You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments.\u003C/p>\u003Cp>•    \u003Cstrong>First 6 months: \u003C/strong>Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results.\u003C/p>\u003Cp>•    \u003Cstrong>First 12 months: \u003C/strong>Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions.\u003C/p>\u003Cp>\u003Cstrong>You'll Probably Love This Role If…\u003C/strong>\u003C/p>\u003Cp>•    You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it.\u003C/p>\u003Cp>•    You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?”\u003C/p>\u003Cp>•    You read a feature release and immediately think about the segment, the trigger, the channel, and the metric.\u003C/p>\u003Cp>•    Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet.\u003C/p>\u003Cp>•    You think in funnels and can explain, in plain language, why a conversion rate moved.\u003C/p>\u003Cp>•    You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't.\u003C/p>\u003Cp>•    You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. \u003C/p>\u003Cp>•    You're comfortable owning your work end to end without needing a huge team around you.\u003C/p>\u003Cp>•    You're excited to build the GTM engine rather than inherit a finished one.\u003C/p>\u003Cp>\u003Cstrong>Required Qualifications\u003C/strong>\u003C/p>\u003Cp>•    4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role.\u003C/p>\u003Cp>•    Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting.\u003C/p>\u003Cp>•    Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement.\u003C/p>\u003Cp>•    Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches.\u003C/p>\u003Cp>•    A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes.\u003C/p>\u003Cp>•    Experience building behavior-triggered lifecycle programs across email and in-app channels.\u003C/p>\u003Cp>•    Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools.\u003C/p>\u003Cp>•    Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries.\u003C/p>\u003Cp>•    Strong project management and systems thinking, with a habit of documenting what you build.\u003C/p>\u003Cp>•    A builder mentality and the ability to move comfortably between strategy and hands-on execution.\u003C/p>\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\u003Cp>Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement.\u003C/p>\u003Cp>CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed.\u003C/p>\u003Cp>A few other things we'd love to see:\u003C/p>\u003Cp>•    Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers.\u003C/p>\u003Cp>•    CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features.\u003C/p>\u003Cp>•    Hands-on experience with in-app engagement or product adoption platforms\u003C/p>\u003Cp>•    Experience with enrichment and GTM automation tools\u003C/p>\u003Cp>•    Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows.\u003C/p>\u003Cp>•    Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter.\u003C/p>\u003Cp>\u003Cstrong>Why KidKare?\u003C/strong>\u003C/p>\u003Cp>We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities.\u003C/p>\u003Cp>You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running.\u003C/p>\u003Cp>\u003Cstrong>We want you to build the engine that powers what comes next.\u003C/strong>\u003C/p>\u003Cp>If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here.\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status.\u003C/strong>\u003C/em>\u003C/p>\u003Cp>\u003Cem>\u003Cstrong>#KidKare\u003C/strong>\u003C/em>\u003C/p>","About KidKare The people who care for and feed children every day have enough on their plates. Their software shouldn't add to it. For more than 30 years, KidKare has built technology for the people behind childcare and child nutrition, helping them spend less time on paperwork, compliance, and administrative work and more time focused on the children and communities they serve. Our roots run deep in the Child and Adult Care Food Program (CACFP), a federal nutrition program that helps provide healthy meals and snacks to children and adults across the country. Today, we're building on that expertise with a growing ecosystem of software supporting childcare organizations across food program compliance, business management, professional development, and licensing. We're growing into new products, new markets, and have a much bigger vision for what KidKare can do for the childcare community. To support these goals, we're looking for a Product Growth Marketing Manager, Lifecycle & GTM Systems to build and run the engine that turns our product value into pipeline, adoption, and revenue. Position Summary This is an execution-first growth role. You'll partner with Product and Revenue Operations leadership to define the positioning and value proposition for each product, then put them to work: translating individual product propositions and features into audience-specific messaging and deploying that messaging through various tactics. You’ll be involved in managing the CRM, data enrichment, prospect scoring, routing, & lifecycle marketing. You'll report to our VP of Revenue Operations and work across Product, Sales, and Customer Growth to turn every launch and feature release into measurable pipeline, adoption, and expansion. In a given week you might ship a new CRM workflow, tune a fit-and-intent scoring model, launch a demand-gen test to a newly enriched segment, build an app telemtry guide for a feature release, fix a routing rule that's sending leads to the wrong queue, or walk leadership through what moved in the funnel and why. You'll build the machine, and you'll run it. You'll partner closely with our Digital Marketing Manager, who owns brand, creative, content, and channel execution. You'll own the systems, segmentation, lifecycle logic, experiment design, and measurement that make that work reach the right audience at the right moment. Together, you'll turn product and market insight into demand. Primary Responsibilities Positioning, Feature Messaging & Launch Execution • Partner with product leadership to define and refine positioning and value propositions for each product and major release, grounded in customer, competitive, and market insight. • Translate individual product features and releases into audience-specific messaging (the value, the proof, and the call to action) for each persona and segment we serve, carrying positioning down to the feature level. • Execute launches through the systems you manage: target segments, lifecycle and nurture workflows, in-app guides, sales sequences and snippets, with launch tiers matched to the size of the release. • Package features into the battlecards, talk tracks, and objection handling our Sales and Customer Growth teams need, delivered inside CRM where reps actually work. CRM Management & GTM Systems • Manage the CRM as the system of record for marketing and lifecycle: data model, custom properties, lifecycle stages, lead status, lists and segments, forms, and workflow automation. • Maintain CRM data quality and governance, including deduplication, field standards, consistent deal stages across pipelines, and clear documentation, so Sales, Customer Growth, and leadership trust the data. • Orchestrate the GTM stack (CRM, app telemtry, data enrichment, and automation tools) so product, marketing, and sales data flow cleanly between systems. Enrichment, AI Scoring & Routing • Build and maintain enrichment workflows that close firmographic, contact, and segment data gaps, including vertical-specific sources relating to childcare, education, and food program participation data. • Design, deploy, and continuously tune fit, intent, and product-usage scoring models, using AI and predictive approaches where they outperform rules-based logic. • Own lead and account routing rules, handoff SLAs, and alerts to Sales and Customer Growth, and monitor speed-to-lead and conversion by route. Demand Generation Experiments • Run a structured demand-gen experimentation program: define the hypothesis, audience, channel, offer, success metric, and decision rule before launch, then scale or move to the next experiment based on results. • Build and execute campaigns, nurture tracks, and outbound sequences against enriched, scored segments, partnering with the Digital Marketing Manager on creative and channel execution. • Use customer, competitive, and market insight to surface new segments and opportunities worth testing, and maintain a prioritized backlog and a visible results log so learnings compound. Lifecycle & In-App Engagement • Own lifecycle programs across the customer journey: onboarding, activation, feature adoption, cross-sell and expansion, renewal, and win-back. • Build behavior-triggered journeys that combine CRM email and telemetry in-app guides, driven by product usage signals rather than calendar cadence alone. • Partner with Product and Customer Growth to identify adoption gaps and cross-sell opportunities across our product portfolio, and run the programs that close them. Funnel Reporting & Measurement • Support maintenance of funnel stage definitions and conversion logic from first touch through closed-won, activation, and expansion. • Build and own dashboards and recurring funnel reporting for RevOps and leadership, covering pipeline, conversion rates, velocity, channel and campaign performance, and product adoption. • Set attribution and experiment measurement standards, and translate the numbers into clear recommendations on where to invest next. We care about great marketing, but ultimately we care about whether it drives growth. What Success Looks Like • First 90 days: You've aligned with product leadership on positioning for priority products; audited HubSpot data, lifecycle stages, and routing; published agreed funnel definitions; shipped a baseline funnel dashboard; and launched your first experiments. • First 6 months: Enrichment and scoring are live and routing leads to Sales and Customer Growth against defined SLAs; core onboarding and adoption journeys are running across email and in-app; and experiments ship on a steady cadence with documented results. • First 12 months: Every feature release runs through a repeatable launch playbook executed in the stack; conversion, speed-to-lead, and product adoption show measurable lift; and leadership uses your funnel reporting to make investment decisions. You'll Probably Love This Role If… • You're a builder who loves making the machine work, not just drawing the diagram. You'd rather ship the test than debate it. • You're curious about customers, competitors, and markets and naturally find yourself asking, “Where's the opportunity here?” • You read a feature release and immediately think about the segment, the trigger, the channel, and the metric. • Messy CRM data bothers you, and you'd rather fix it at the source than patch it in a spreadsheet. • You think in funnels and can explain, in plain language, why a conversion rate moved. • You use AI as a force multiplier in real workflows, from enrichment and scoring to research and content variants, and you know where it helps and where it doesn't. • You’re a natural collaborative and aren’t afraid to step outside of the RevOps team to work with Product, Sales, Customer Growth, and leadership. • You're comfortable owning your work end to end without needing a huge team around you. • You're excited to build the GTM engine rather than inherit a finished one. Required Qualifications • 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, or GTM engineering or a related B2B SaaS role. • Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting. • Experience partnering with product leadership to define positioning and value propositions, and a proven ability to translate individual features into audience-specific messaging deployed across campaigns, lifecycle programs, in-app experiences, and sales enablement. • Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches. • A track record of designing and running demand-gen experiments with clear hypotheses, success metrics, and documented outcomes. • Experience building behavior-triggered lifecycle programs across email and in-app channels. • Strong funnel reporting and analytics skills: defining stages and conversion metrics, building dashboards, and working comfortably with data in spreadsheets or BI tools. • Clear, concise writing, from lifecycle copy to experiment readouts to leadership summaries. • Strong project management and systems thinking, with a habit of documenting what you build. • A builder mentality and the ability to move comfortably between strategy and hands-on execution. Preferred Qualifications Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries is a huge plus, but not a requirement. CACFP has its own language, regulations, acronyms, and complexities. If you already know it, amazing. If you don't, you'll be surrounded by an exceptional team of people who do, and we'll help you get up to speed. A few other things we'd love to see: • Experience with vertical SaaS, multi-product portfolios, or marketing to both SMB and enterprise or public-sector buyers. • CRM certifications (Marketing, Sales, or Operations related) or hands-on experience with CRM AI and data enrichment features. • Hands-on experience with in-app engagement or product adoption platforms • Experience with enrichment and GTM automation tools • Technical comfort beyond the UI: SQL, APIs and webhooks, or light scripting (JavaScript or Python) to connect systems and automate workflows. • Comfort building AI-powered workflows for research, enrichment, scoring, and content variation. You know how to make AI your copilot, not your copywriter. Why KidKare? We're at an exciting inflection point, taking decades of experience in childcare and child nutrition and using it to build a broader ecosystem of products for the organizations and people who help care for our communities. You won't be starting from scratch. We've invested deeply in understanding our customers, markets, competitors, and products. But we're not handing you a finished machine and asking you to keep it running. We want you to build the engine that powers what comes next. If you want to own the systems, run the experiments, build the lifecycle, measure the funnel, and see exactly how your work moves pipeline and adoption, you'll have plenty to dig into here. All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status. #KidKare",1791386596000,"2026-10-07 17:27:19",{"jsonldValid":16,"jsonld":25},{"id":46,"applyToken":47,"slug":48,"title":35,"companyname":9,"companylogo":10,"companyIndustry":11,"city":49,"country":49,"applicantCountries":50,"applicantStates":51,"remote":16,"employmentType":52,"department":39,"content_html":40,"content_text":41,"years":22,"createdAt":53,"updatedAtISO":54,"validThroughISO":25,"active":26,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":55,"isPaid":16,"schema":56},"9c13d749b5511bbbab589ec27e465f4fca68382dfa87aa5da9f5cc8c3101c76d","34a6137d8a6f4abe49066b329363f19a30db7acee73798f2741364c36d8b4399","product-growth-marketing-manager-lifecycle-and-gtm-systems-at-telematel-a3c651d45f","United States",[],[],[18],1790781982000,"2026-09-30 17:31:17","USD",{"jsonldValid":16,"jsonld":25},{"id":58,"applyToken":59,"slug":60,"title":61,"companyname":9,"companylogo":10,"companyIndustry":11,"city":62,"country":62,"applicantCountries":63,"applicantStates":64,"remote":16,"employmentType":65,"department":19,"content_html":66,"content_text":67,"years":22,"createdAt":68,"updatedAtISO":69,"validThroughISO":25,"active":26,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":70,"isPaid":16,"schema":71},"0c3b5c825179ed09da8fed0aefcc5db3cd44f190ef3744e9834a9c1e340bdd59","31e964ed82dd92a308d8cb5d5b1d59c7c05f310c634dea251bf8d3cd043c5ff0","product-marketing-manager-at-telematel-0a6e18028c","Product Marketing Manager","United Kingdom",[],[],[18],"\u003Cp>We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region.\u003C/p>\u003Cp>You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. \u003C/p>\u003Cp>This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role.\u003C/p>\u003Cp>\u003Cstrong>ABOUT OASES: \u003C/strong>\u003C/p>\u003Cp>Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance. \u003C/p>\u003Cp>As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group. \u003Cbr> \u003Cbr> \u003Cstrong>ABOUT TAG SOFTWARE GROUP:\u003C/strong>\u003C/p>\u003Cp>TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers.\u003C/p>\u003Cp>Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.\u003C/p>\u003Cp>Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level.\u003Cbr> \u003C/p>\u003Cp>\u003Cstrong>KEY RESPONSIBILITIES:\u003C/strong>\u003C/p>\u003Cp>• Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking.   \u003C/p>\u003Cp>• Define product positioning, messaging, and competitive differentiation against named category competitors.   \u003C/p>\u003Cp>• Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers.   \u003C/p>\u003Cp>• Partner with Product and Sales teams to align feedback, market trends, and product roadmap.  \u003C/p>\u003Cp>• Run structured competitive and market analysis and turn it into positioning and enablement decisions.  \u003C/p>\u003Cp>• Collaborate with Growth Marketing to align campaigns with product objectives.  \u003C/p>\u003Cp>• Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation).   \u003C/p>\u003Cp>• Measure launch success through adoption, leads, and market feedback.\u003C/p>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>• 5+ years in B2B SaaS product marketing or sales enablement.   \u003C/p>\u003Cp>• Demonstrable track record marketing technically complex or specialist software to expert buyers.   \u003C/p>\u003Cp>• Strong understanding of go-to-market planning and sales enablement.  \u003C/p>\u003Cp>• Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use.   \u003C/p>\u003Cp>• Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred.   \u003C/p>\u003Cp>• Track record influencing product roadmap and sales strategy, not just producing collateral.  \u003C/p>\u003Cp>\u003Cu>Preferred Qualifications\u003C/u>\u003C/p>\u003Cp>• Experience/knowledge of the aviation industry or other technical and regulated sectors.\u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>\u003Cstrong>WHY JOIN US:\u003C/strong>\u003C/p>\u003Cp>• Join a global aviation software group with a collaborative and innovative culture.  \u003C/p>\u003Cp>• Work fully remotely within the UK with a supportive international team.  \u003C/p>\u003Cp>• Opportunities for career growth in a fast-scaling environment.  \u003C/p>\u003Cp>• Exposure to modern marketing technologies and high-impact projects.  \u003C/p>\u003Cp>#Commsoft\u003C/p>","We are seeking a strategic and collaborative Product Marketing Manager to lead go-to-market activities across our aviation software portfolio in the EMEA region. You will own how technically complex products are positioned, differentiated, and sold into a specialist buyer landscape including airlines, airports, MROs and CAMOs. Success requires translating deep domain and product complexity into commercially sharp narratives - and equipping sales to win competitive, multi[1]stakeholder deals. This role sits deliberately at the product/sales interface. It is not a campaigns, content-calendar, brand, or demand-generation role. ABOUT OASES: Our Aviation group delivers mission-critical software solutions that empower airlines, airports, and aviation service providers to operate efficiently and safely. From maintenance planning and flight operations to compliance and resource management, our products enable customers to optimize performance, reduce costs, and ensure regulatory compliance. As part of a global network of specialized software companies, our aviation teams operate with entrepreneurial agility while benefiting from shared expertise, innovation, and best practices across the wider Valsoft group. ABOUT TAG SOFTWARE GROUP: TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of a permanent home for software companies, we don’t buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers. Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology including and — helping your business reach the next level. KEY RESPONSIBILITIES: • Own end-to-end go-to-market strategy for product launches and enhancements, from positioning through to sales readiness and adoption tracking. • Define product positioning, messaging, and competitive differentiation against named category competitors. • Build sales enablement that changes win rates: battlecards, objection-handling guides, discovery frameworks, ROI/value narratives, and technical-to-commercial translation for executive buyers. • Partner with Product and Sales teams to align feedback, market trends, and product roadmap. • Run structured competitive and market analysis and turn it into positioning and enablement decisions. • Collaborate with Growth Marketing to align campaigns with product objectives. • Support the commercial narrative behind webinars, case studies, and product content (Growth Marketing owns execution and demand generation). • Measure launch success through adoption, leads, and market feedback. Requirements • 5+ years in B2B SaaS product marketing or sales enablement. • Demonstrable track record marketing technically complex or specialist software to expert buyers. • Strong understanding of go-to-market planning and sales enablement. • Proven ability to run competitive intelligence and win/loss analysis and convert it into positioning that sales actually use. • Comfort operating in a domain with technical depth and long, multi-stakeholder sales cycles; regulated-industry, engineering, or infrastructure software backgrounds are strongly preferred. • Track record influencing product roadmap and sales strategy, not just producing collateral. Preferred Qualifications • Experience/knowledge of the aviation industry or other technical and regulated sectors. Benefits WHY JOIN US: • Join a global aviation software group with a collaborative and innovative culture. • Work fully remotely within the UK with a supportive international team. • Opportunities for career growth in a fast-scaling environment. • Exposure to modern marketing technologies and high-impact projects. #Commsoft",1788888674000,"2026-09-09 22:47:10","GBP",{"jsonldValid":16,"jsonld":25},{"id":73,"applyToken":74,"slug":75,"title":76,"companyname":9,"companylogo":10,"companyIndustry":11,"city":77,"country":13,"applicantCountries":78,"applicantStates":79,"remote":16,"employmentType":80,"department":19,"content_html":82,"content_text":83,"years":22,"createdAt":68,"updatedAtISO":84,"validThroughISO":25,"active":26,"hasSalary":16,"salaryMin":22,"salaryMax":22,"currency":27,"isPaid":16,"schema":85},"337e659cacb2a34926dee867091850a3a54306752e09d9a7fa7683211af1e177","111d8d0a3b83f9b456e29c1dcdb552e72306274020fa4556900c0a052d868ff7","responsable-go-to-market-go-to-market-lead-at-telematel-8f9196d783","Responsable Marketing Produit | Founding Product Marketing Lead","Montreal",[],[],[81],"Contract","\u003Cp>Français\u003C/p>\u003Ch3>Responsable marketing produit\u003C/h3>\u003Cp>\u003Cem>Première embauche marketing de Fulltime\u003C/em>\u003C/p>\u003Ch3>À propos de Fulltime AI\u003C/h3>\u003Cp>Fulltime transforme la façon dont les entrepreneurs des métiers et des services à domicile répondent à leurs clients grâce à la technologie vocale alimentée par l’IA. Nos agents vocaux aident les entreprises de chauffage, de plomberie et d’électricité à répondre aux appels 24/7, à réserver plus d’interventions et à offrir un service plus rapide. Les propriétaires récupèrent du temps pour se consacrer à leur entreprise. Fulltime connaît une forte croissance en Amérique du Nord et le marché répond très bien à son produit.\u003C/p>\u003Ch3>À propos du poste\u003C/h3>\u003Cp>Nous recherchons un(e) responsable marketing produit qui sera notre première embauche en marketing et dirigera l’ensemble de nos efforts marketing, avec le marketing produit au cœur du rôle.\u003C/p>\u003Cp>Vos premières priorités seront de préciser notre positionnement à partir des échanges avec les clients, de transformer les preuves clients en outils pour les ventes, d’améliorer le site Web et de tester quelques pistes ciblées de génération de la demande. Vous travaillerez étroitement avec les fondateurs et les équipes produit et ventes. C’est un rôle concret où vous devrez définir les priorités et faire avancer le travail vous-même.\u003C/p>\u003Ch3>Ce que vous ferez\u003C/h3>\u003Cul>\u003Cli>Comprendre nos clients cibles et transformer les échanges avec les clients et les équipes de vente en positionnement, propositions de valeur et messages clairs\u003C/li>\u003Cli>Créer des outils qui aident l’équipe de vente à expliquer la valeur du produit, dont des témoignages clients, des études de cas et des présentations fondés sur des résultats vérifiés\u003C/li>\u003Cli>Prendre en charge le site Web, notamment sa stratégie, son contenu, ses parcours de conversion et son amélioration continue\u003C/li>\u003Cli>Planifier et lancer les nouveaux produits et fonctionnalités avec les équipes produit, ventes et succès client\u003C/li>\u003Cli>Choisir avec les fondateurs et l’équipe de vente un ou deux canaux de génération de la demande à tester, mener les expériences et mesurer leurs résultats\u003C/li>\u003Cli>Transmettre les commentaires des clients et les informations concurrentielles aux équipes produit et de direction\u003C/li>\u003Cli>Suivre les résultats, notamment la qualité des occasions générées et leur conversion, puis développer progressivement les approches qui fonctionnent\u003C/li>\u003C/ul>\u003Ch3>Ce que vous apportez\u003C/h3>\u003Cul>\u003Cli>Au moins 4 ans d’expérience en marketing produit ou dans un rôle marketing polyvalent en startup\u003C/li>\u003Cli>De l’expérience dans la création de positionnements, de contenus et d’outils de vente à partir de zéro\u003C/li>\u003Cli>De solides compétences en rédaction et en communication, et la capacité de présenter clairement la valeur d’un produit d’IA aux propriétaires d’entreprise\u003C/li>\u003Cli>Une approche pratique et autonome, et la capacité de travailler dans un environnement qui évolue rapidement\u003C/li>\u003Cli>Une aisance avec les données pour établir les priorités, tester des idées et améliorer les résultats\u003C/li>\u003Cli>Un intérêt pour l’IA et pour l’amélioration des activités des entreprises de services\u003C/li>\u003Cli>Une expérience dans les métiers spécialisés, les services à domicile ou le SaaS vertical constitue un atout important\u003C/li>\u003Cli>Une excellente maîtrise du français et de l’anglais, à l’oral comme à l’écrit\u003C/li>\u003C/ul>\u003Ch3>Pourquoi joindre Fulltime AI?\u003C/h3>\u003Cul>\u003Cli>Contribuer à la croissance d’une entreprise d’IA qui sert les entrepreneurs des métiers\u003C/li>\u003Cli>Diriger le marketing produit et contribuer directement à la croissance de l’entreprise\u003C/li>\u003Cli>Travailler étroitement avec les fondateurs et l’équipe produit\u003C/li>\u003Cli>Aider les petites entreprises à gagner du temps, à réserver plus d’interventions et à mieux servir leurs clients\u003C/li>\u003C/ul>\u003Ch3>Prêt(e) à bâtir avec nous?\u003C/h3>\u003Cp>Envoyez votre CV et une courte note expliquant ce qui vous intéresse dans ce rôle et ce que vous pourriez apporter à Fulltime.\u003C/p>\u003Cp>English\u003C/p>\u003Ch3>Founding Product Marketing Lead\u003C/h3>\u003Cp>\u003Cem>Fulltime’s first marketing hire\u003C/em>\u003C/p>\u003Ch3>About Fulltime AI\u003C/h3>\u003Cp>Fulltime is changing how trade and service contractors handle customer calls through AI voice technology. Our voice agents help HVAC, plumbing, and electrical businesses answer calls 24/7, capture more booked jobs, and respond faster, giving owners more time to run their businesses. We are growing quickly across North America, with strong customer response to the product.\u003C/p>\u003Ch3>About the Role\u003C/h3>\u003Cp>We are looking for a Product Marketing Lead to join as our first marketing hire and lead Fulltime’s marketing, with product marketing at the center of the role.\u003C/p>\u003Cp>Your first priorities will be to sharpen our positioning through customer conversations, turn customer proof into useful sales tools, improve our website, and test a small number of focused demand generation opportunities. You will work closely with the founders and our product and sales teams. This is a hands on role where you will set priorities and move the work forward yourself.\u003C/p>\u003Ch3>What You’ll Do\u003C/h3>\u003Cul>\u003Cli>Understand our target customers and turn conversations with customers and the sales team into clear positioning, value propositions, and messaging\u003C/li>\u003Cli>Create tools that help the sales team explain the product’s value, including customer stories, case studies, and product explainers grounded in verified results\u003C/li>\u003Cli>Own our website, including its strategy, content, conversion paths, and ongoing improvements\u003C/li>\u003Cli>Plan and launch new products and features with the product, sales, and customer success teams\u003C/li>\u003Cli>Choose one or two demand generation channels to test with the founders and sales team, run the experiments, and measure the results\u003C/li>\u003Cli>Bring customer feedback and competitive insights to the product and leadership teams\u003C/li>\u003Cli>Track performance, including the quality of opportunities generated and their conversion, then expand the approaches that work\u003C/li>\u003C/ul>\u003Ch3>What You Bring\u003C/h3>\u003Cul>\u003Cli>4+ years of experience in product marketing or a broad marketing role at a startup\u003C/li>\u003Cli>Experience building positioning, content, and sales tools from the ground up\u003C/li>\u003Cli>Strong writing and communication skills, with the ability to make an AI product clear and relevant to business owners\u003C/li>\u003Cli>A practical, hands on approach and the ability to work independently in a changing environment\u003C/li>\u003Cli>Comfort using data to set priorities, test ideas, and improve performance\u003C/li>\u003Cli>Interest in AI and in helping traditional service businesses work better\u003C/li>\u003Cli>Experience in the trades, home services, or vertical SaaS is a strong asset\u003C/li>\u003Cli>Fluency in written and spoken English and French\u003C/li>\u003C/ul>\u003Ch3>Why Join Fulltime AI?\u003C/h3>\u003Cul>\u003Cli>Help grow an AI company serving trade contractors\u003C/li>\u003Cli>Lead product marketing with a direct connection to company growth\u003C/li>\u003Cli>Work closely with the founders and product team\u003C/li>\u003Cli>Help small business owners save time, capture more jobs, and serve customers faster\u003C/li>\u003C/ul>\u003Ch3>Ready to Build With Us?\u003C/h3>\u003Cp>Send us your CV and a short note about why this role interests you and what you would bring to Fulltime.\u003Cbr>\u003Cbr>#FulltimeAI\u003C/p>","Français Responsable marketing produit Première embauche marketing de Fulltime À propos de Fulltime AI Fulltime transforme la façon dont les entrepreneurs des métiers et des services à domicile répondent à leurs clients grâce à la technologie vocale alimentée par l’IA. Nos agents vocaux aident les entreprises de chauffage, de plomberie et d’électricité à répondre aux appels 24/7, à réserver plus d’interventions et à offrir un service plus rapide. Les propriétaires récupèrent du temps pour se consacrer à leur entreprise. Fulltime connaît une forte croissance en Amérique du Nord et le marché répond très bien à son produit. À propos du poste Nous recherchons un(e) responsable marketing produit qui sera notre première embauche en marketing et dirigera l’ensemble de nos efforts marketing, avec le marketing produit au cœur du rôle. Vos premières priorités seront de préciser notre positionnement à partir des échanges avec les clients, de transformer les preuves clients en outils pour les ventes, d’améliorer le site Web et de tester quelques pistes ciblées de génération de la demande. Vous travaillerez étroitement avec les fondateurs et les équipes produit et ventes. C’est un rôle concret où vous devrez définir les priorités et faire avancer le travail vous-même. Ce que vous ferez Comprendre nos clients cibles et transformer les échanges avec les clients et les équipes de vente en positionnement, propositions de valeur et messages clairs Créer des outils qui aident l’équipe de vente à expliquer la valeur du produit, dont des témoignages clients, des études de cas et des présentations fondés sur des résultats vérifiés Prendre en charge le site Web, notamment sa stratégie, son contenu, ses parcours de conversion et son amélioration continue Planifier et lancer les nouveaux produits et fonctionnalités avec les équipes produit, ventes et succès client Choisir avec les fondateurs et l’équipe de vente un ou deux canaux de génération de la demande à tester, mener les expériences et mesurer leurs résultats Transmettre les commentaires des clients et les informations concurrentielles aux équipes produit et de direction Suivre les résultats, notamment la qualité des occasions générées et leur conversion, puis développer progressivement les approches qui fonctionnent Ce que vous apportez Au moins 4 ans d’expérience en marketing produit ou dans un rôle marketing polyvalent en startup De l’expérience dans la création de positionnements, de contenus et d’outils de vente à partir de zéro De solides compétences en rédaction et en communication, et la capacité de présenter clairement la valeur d’un produit d’IA aux propriétaires d’entreprise Une approche pratique et autonome, et la capacité de travailler dans un environnement qui évolue rapidement Une aisance avec les données pour établir les priorités, tester des idées et améliorer les résultats Un intérêt pour l’IA et pour l’amélioration des activités des entreprises de services Une expérience dans les métiers spécialisés, les services à domicile ou le SaaS vertical constitue un atout important Une excellente maîtrise du français et de l’anglais, à l’oral comme à l’écrit Pourquoi joindre Fulltime AI? Contribuer à la croissance d’une entreprise d’IA qui sert les entrepreneurs des métiers Diriger le marketing produit et contribuer directement à la croissance de l’entreprise Travailler étroitement avec les fondateurs et l’équipe produit Aider les petites entreprises à gagner du temps, à réserver plus d’interventions et à mieux servir leurs clients Prêt(e) à bâtir avec nous? Envoyez votre CV et une courte note expliquant ce qui vous intéresse dans ce rôle et ce que vous pourriez apporter à Fulltime. English Founding Product Marketing Lead Fulltime’s first marketing hire About Fulltime AI Fulltime is changing how trade and service contractors handle customer calls through AI voice technology. Our voice agents help HVAC, plumbing, and electrical businesses answer calls 24/7, capture more booked jobs, and respond faster, giving owners more time to run their businesses. We are growing quickly across North America, with strong customer response to the product. About the Role We are looking for a Product Marketing Lead to join as our first marketing hire and lead Fulltime’s marketing, with product marketing at the center of the role. Your first priorities will be to sharpen our positioning through customer conversations, turn customer proof into useful sales tools, improve our website, and test a small number of focused demand generation opportunities. You will work closely with the founders and our product and sales teams. This is a hands on role where you will set priorities and move the work forward yourself. What You’ll Do Understand our target customers and turn conversations with customers and the sales team into clear positioning, value propositions, and messaging Create tools that help the sales team explain the product’s value, including customer stories, case studies, and product explainers grounded in verified results Own our website, including its strategy, content, conversion paths, and ongoing improvements Plan and launch new products and features with the product, sales, and customer success teams Choose one or two demand generation channels to test with the founders and sales team, run the experiments, and measure the results Bring customer feedback and competitive insights to the product and leadership teams Track performance, including the quality of opportunities generated and their conversion, then expand the approaches that work What You Bring 4+ years of experience in product marketing or a broad marketing role at a startup Experience building positioning, content, and sales tools from the ground up Strong writing and communication skills, with the ability to make an AI product clear and relevant to business owners A practical, hands on approach and the ability to work independently in a changing environment Comfort using data to set priorities, test ideas, and improve performance Interest in AI and in helping traditional service businesses work better Experience in the trades, home services, or vertical SaaS is a strong asset Fluency in written and spoken English and French Why Join Fulltime AI? Help grow an AI company serving trade contractors Lead product marketing with a direct connection to company growth Work closely with the founders and product team Help small business owners save time, capture more jobs, and serve customers faster Ready to Build With Us? Send us your CV and a short note about why this role interests you and what you would bring to Fulltime. #FulltimeAI","2026-09-29 17:26:19",{"jsonldValid":16,"jsonld":25},{"id":87,"applyToken":88,"slug":89,"title":61,"companyname":90,"companylogo":91,"companyTagline":92,"companyIndustry":11,"city":93,"country":49,"applicantCountries":94,"applicantStates":95,"remote":26,"employmentType":96,"department":19,"content_html":97,"content_text":98,"years":22,"createdAt":99,"updatedAtISO":100,"postedAtISO":101,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":102,"salaryMax":103,"currency":55,"isPaid":16,"schema":104},"6da3009e2dde36a07095bbb9fd4cef5a0a896c9ad99c12b53b5f95faec1c788b","595cf6476443f36bbc2b005f7f9478cda39bc8ed505705e0f6b146164def19f5","product-marketing-manager-at-zendesk-5fed9dc6a7","Zendesk","https://cdn.jobboardwise.com/logo/zdsk.co","Experience the power of exceptional service with Zendesk AI.","US - Florida - Fully Flexible",[],[],[18],"\u003Ch2>Job Description\u003C/h2>\u003Cp>Product Marketing Manager - Solutions\u003C/p>\u003Cbr>\u003Ch3>\u003Cb>What you'll be doing\u003C/b>\u003C/h3>\u003Cbr>\u003Cul>\u003Cli>Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries.\u003C/li>\u003Cli>Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers.\u003C/li>\u003Cli>Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies.\u003C/li>\u003Cli>Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions.\u003C/li>\u003Cli>Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value.\u003C/li>\u003Cli>Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings.\u003C/li>\u003Cli>Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch3>\u003Cb>What you bring to the role\u003C/b>\u003C/h3>\u003Cbr>\u003Cul>\u003Cli>10+ years of progressive B2B SaaS product marketing experience.\u003C/li>\u003Cli>Proven experience in utilizing advanced AI tools to perform daily work and key projects. \u003C/li>\u003Cli>Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions.\u003C/li>\u003Cli>Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives.\u003C/li>\u003Cli>Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams.\u003C/li>\u003Cli>Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies.\u003C/li>\u003Cli>Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth.\u003C/li>\u003C/ul>\u003Cbr>\u003Cb>Basic Qualifications:\u003C/b>\u003Cbr>\u003Cul>\u003Cli>10+ years of dedicated experience in B2B technology or SaaS product marketing.\u003C/li>\u003Cli>Direct experience developing and launching solution-centric or multi-product GTM strategies.\u003C/li>\u003Cli>Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems.\u003C/li>\u003C/ul>\u003Cbr>\u003Ch3>\u003Cb>Where We Work:\u003C/b>\u003C/h3>\u003Cbr>\u003Cp>Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.\u003C/p>\u003Cbr>\u003Cp>The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.\u003C/p>\u003Cbr>\u003Cp>Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click \u003C/p>\u003Cp>here.\u003C/p>\u003Cbr>\u003Cp>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.\u003C/p>The US annualized base salary range for this position is $127,000.00-$191,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.\u003Cp>\u003Cb>The intelligent heart of customer experience\u003C/b>\u003C/p>\u003Cp>Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.\u003C/p>\u003Cp>Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.\u003C/p>\u003Cp>As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.\u003C/p>\u003Cp>Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. \u003C/p>\u003Cp>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.\u003C/p>","Job Description Product Marketing Manager - Solutions What you'll be doing Lead the strategy, development, and execution of comprehensive go-to-market (GTM) launches for multi-product solutions and select industries. Craft compelling solution-level positioning, messaging frameworks, and narrative arcs tailored to target personas and decision-makers. Create high-impact marketing collateral, including solution briefs, whitepapers, ROI calculators, pitch decks, and customer case studies. Partner closely with Product Management, Product Marketing, and Sales to translate cross-product capabilities into business-value solutions. Develop and deliver robust sales enablement programs, training modules, and tools that equip global sales teams to effectively articulate solution value. Conduct competitive research and buyer intelligence analysis to effectively position solutions against market offerings. Measure, analyze, and optimize GTM campaign performance to drive cross-sell, up-sell, and new business pipeline growth. What you bring to the role 10+ years of progressive B2B SaaS product marketing experience. Proven experience in utilizing advanced AI tools to perform daily work and key projects. Proven background in solutions marketing, packaging integrated multi-product suites, or messaging complex ecosystem solutions. Exceptional storytelling abilities with a track record of translating complex technical concepts into clear, value-driven business narratives. Strong cross-functional leadership capabilities, with proven success aligning Product, Sales Enablement, and Field Marketing teams. Deep understanding of enterprise buying cycles, persona dynamics, and value-based selling methodologies. Data-driven mindset with experience defining and measuring marketing metrics that impact pipeline and revenue growth. Basic Qualifications: 10+ years of dedicated experience in B2B technology or SaaS product marketing. Direct experience developing and launching solution-centric or multi-product GTM strategies. Experience marketing solutions within Customer Experience (CX), CRM, or Enterprise Helpdesk ecosystems. Where We Work: Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request. The US annualized base salary range for this position is $127,000.00-$191,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives. The intelligent heart of customer experience Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week. As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law. Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here. Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.",1792257420000,"2026-10-17 19:19:11","Posted Yesterday",127000,191000,{"jsonldValid":16,"jsonld":25},{"id":106,"applyToken":107,"slug":108,"title":109,"companyname":110,"companylogo":111,"companyIndustry":11,"city":112,"country":49,"applicantCountries":113,"applicantStates":114,"remote":16,"employmentType":115,"department":116,"content_html":117,"content_text":118,"years":22,"createdAt":119,"updatedAtISO":120,"postedAtISO":121,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":122,"salaryMax":123,"currency":55,"isPaid":16,"schema":124},"c88d93badfa2e60591a8cc87eb5ab9d17f66983db050c315db3fdf1420a53bba","ddbe016f51dd76c90aa61ed11bd2d5821150ac12d33dd3b2a74b67212f7f529f","senior-gtm-onboarding-manager-at-zoominfo-79e3ceb6c0","Senior GTM Onboarding Manager","ZoomInfo","https://cdn.jobboardwise.com/logo/zoominfo.com","Bethesda",[],[],[18],"Customer Success","\u003Cp>ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.\u003C/p>\n\u003Cp>As the \u003Cstrong>Senior Customer Onboarding Manager\u003C/strong>, you will be responsible for ensuring the successful execution of ZoomInfo's customer onboarding strategy and accelerating customer adoption of ZoomInfo's products and solutions. This role combines go-to-market (GTM) expertise, solution development, and project management to help customers translate business objectives into actionable use cases and measurable outcomes. The Senior GTM Onboarding Manager partners with Customer Success, Customer Training, and Customer Integrations teams to develop and execute effective onboarding plans, including goals, timelines, solution deployment, and resource coordination to accelerate value for ZoomInfo customers.\u003C/p>\n\u003Ch3>\u003Cstrong>What You'll Do:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>Manage comprehensive onboarding programs for a portfolio of ZoomInfo customers, ensuring a highly organized experience with clearly defined goals, timelines, deliverables, and success metrics. Serve as a primary point of contact throughout onboarding and implementation.\u003C/li>\n\u003Cli>Lead strategic discovery conversations to understand customers' GTM objectives, business challenges, existing workflows, and technology environments, translating insights into actionable onboarding strategies and prioritized use cases.\u003C/li>\n\u003Cli>Develop and execute implementation strategies that align customer business objectives with ZoomInfo's products and capabilities, ensuring successful onboarding within defined SLAs.\u003C/li>\n\u003Cli>Partner with customers to assist with design, build, and deploy GTM solutions and workflows, demonstrating a hands-on approach to translating business requirements into practical, scalable solutions.\u003C/li>\n\u003Cli>Work directly with customers to establish expectations, define project milestones, manage dependencies, coordinate customer tasks, and provide regular updates throughout the onboarding lifecycle.\u003C/li>\n\u003Cli>Collaborate cross-functionally with Customer Success, Training, Integrations, and Solutions Engineering teams to deliver a cohesive implementation experience that drives product adoption and measurable business value.\u003C/li>\n\u003Cli>Manage multiple simultaneous onboarding projects, balancing strategic priorities, customer satisfaction, technical requirements, and execution timelines while proactively identifying risks and removing obstacles.\u003C/li>\n\u003Cli>Serve as a strategic advisor to customers, applying GTM best practices and product expertise to recommend solutions that improve sales and marketing processes, operational efficiency, and business outcomes.\u003C/li>\n\u003Cli>Ensure a seamless transition to Customer Success and Account Management teams through standardized handoff documentation that captures customer objectives, deployed use cases, implementation milestones, wins, challenges, and opportunities for continued growth.\u003C/li>\n\u003Cli>Apply creativity, critical thinking, and strong business acumen to solve complex customer challenges, continuously improve onboarding processes, and identify opportunities to accelerate customer value.\u003C/li>\n\u003C/ul>\n\u003Ch3>\u003Cstrong>What You Bring:\u003C/strong>\u003C/h3>\n\u003Cul>\n\u003Cli>8+ years of experience in customer onboarding, customer success, GTM consulting, solutions implementation, and/or project management, ideally within a SaaS environment.\u003C/li>\n\u003Cli>Strong understanding of B2B go-to-market strategies, including sales prospecting, pipeline generation, account prioritization, territory planning, marketing operations, and revenue workflows.\u003C/li>\n\u003Cli>A consultative mindset with the ability to translate business challenges into actionable strategies, use cases, and technical solutions.\u003C/li>\n\u003Cli>Comfortable working hands-on to build, configure, and deploy solutions, with an ability to move seamlessly between strategic planning and tactical execution.\u003C/li>\n\u003Cli>Excellent project management skills, including the ability to manage multiple complex implementations, coordinate cross-functional stakeholders, maintain timelines, and deliver high-quality outcomes.\u003C/li>\n\u003Cli>Ability to manage competing priorities, rapidly adapt to changing customer needs, and proactively address project risks and dependencies.\u003C/li>\n\u003Cli>Strong analytical and problem-solving skills, with the ability to assess customer requirements, identify gaps, and recommend practical solutions.\u003C/li>\n\u003Cli>Experience developing, implementing, training, and/or supporting B2B SaaS solutions (previous experience with ZoomInfo and/or ZoomInfo certification strongly preferred).\u003C/li>\n\u003Cli>Strong familiarity with Salesforce CRM and an understanding of common GTM technology ecosystems, integrations, and workflows.\u003C/li>\n\u003Cli>Highly collaborative, organized, and execution-oriented, with excellent presentation and stakeholder management skills.\u003C/li>\n\u003Cli>Ability to confidently facilitate strategic customer conversations, communicate technical concepts to business audiences, and influence stakeholders at various levels.\u003C/li>\n\u003Cli>Self-motivated, adaptable, and comfortable operating in a fast-paced environment that values ownership, innovation, and continuous improvement.\u003C/li>\n\u003Cli>Superior relationship-building and communication skills, both verbal and written.\u003C/li>\n\u003C/ul>\n\u003Cp>This is a \u003Cstrong>hybrid\u003C/strong> position, working a minimum of \u003Cstrong>three days per week\u003C/strong> from one of our office locations in Waltham, MA; Bethesda, MD; or Vancouver, WA.\u003C/p>\n\u003Cp>The US base salary range for this position is $100,000 to $115,000 + annual bonus + equity + benefits.\u003C/p>\n\u003Cp>Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process.\u003C/p>\n\u003Cp>We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here\u003C/p>\n\u003Cp>#LI-Hybrid\u003C/p>\u003Cp>\u003Cstrong>About us:\u003C/strong> \u003C/p>\n\u003Cp>ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.\u003C/p>\n\u003Cp>ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.\u003C/p>\n\u003Cp>ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.\u003C/p>\n\u003Cp>ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.\u003C/p>\n\u003Cp>For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.\u003C/p>","ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. As the Senior Customer Onboarding Manager , you will be responsible for ensuring the successful execution of ZoomInfo's customer onboarding strategy and accelerating customer adoption of ZoomInfo's products and solutions. This role combines go-to-market (GTM) expertise, solution development, and project management to help customers translate business objectives into actionable use cases and measurable outcomes. The Senior GTM Onboarding Manager partners with Customer Success, Customer Training, and Customer Integrations teams to develop and execute effective onboarding plans, including goals, timelines, solution deployment, and resource coordination to accelerate value for ZoomInfo customers. What You'll Do: Manage comprehensive onboarding programs for a portfolio of ZoomInfo customers, ensuring a highly organized experience with clearly defined goals, timelines, deliverables, and success metrics. Serve as a primary point of contact throughout onboarding and implementation. Lead strategic discovery conversations to understand customers' GTM objectives, business challenges, existing workflows, and technology environments, translating insights into actionable onboarding strategies and prioritized use cases. Develop and execute implementation strategies that align customer business objectives with ZoomInfo's products and capabilities, ensuring successful onboarding within defined SLAs. Partner with customers to assist with design, build, and deploy GTM solutions and workflows, demonstrating a hands-on approach to translating business requirements into practical, scalable solutions. Work directly with customers to establish expectations, define project milestones, manage dependencies, coordinate customer tasks, and provide regular updates throughout the onboarding lifecycle. Collaborate cross-functionally with Customer Success, Training, Integrations, and Solutions Engineering teams to deliver a cohesive implementation experience that drives product adoption and measurable business value. Manage multiple simultaneous onboarding projects, balancing strategic priorities, customer satisfaction, technical requirements, and execution timelines while proactively identifying risks and removing obstacles. Serve as a strategic advisor to customers, applying GTM best practices and product expertise to recommend solutions that improve sales and marketing processes, operational efficiency, and business outcomes. Ensure a seamless transition to Customer Success and Account Management teams through standardized handoff documentation that captures customer objectives, deployed use cases, implementation milestones, wins, challenges, and opportunities for continued growth. Apply creativity, critical thinking, and strong business acumen to solve complex customer challenges, continuously improve onboarding processes, and identify opportunities to accelerate customer value. What You Bring: 8+ years of experience in customer onboarding, customer success, GTM consulting, solutions implementation, and/or project management, ideally within a SaaS environment. Strong understanding of B2B go-to-market strategies, including sales prospecting, pipeline generation, account prioritization, territory planning, marketing operations, and revenue workflows. A consultative mindset with the ability to translate business challenges into actionable strategies, use cases, and technical solutions. Comfortable working hands-on to build, configure, and deploy solutions, with an ability to move seamlessly between strategic planning and tactical execution. Excellent project management skills, including the ability to manage multiple complex implementations, coordinate cross-functional stakeholders, maintain timelines, and deliver high-quality outcomes. Ability to manage competing priorities, rapidly adapt to changing customer needs, and proactively address project risks and dependencies. Strong analytical and problem-solving skills, with the ability to assess customer requirements, identify gaps, and recommend practical solutions. Experience developing, implementing, training, and/or supporting B2B SaaS solutions (previous experience with ZoomInfo and/or ZoomInfo certification strongly preferred). Strong familiarity with Salesforce CRM and an understanding of common GTM technology ecosystems, integrations, and workflows. Highly collaborative, organized, and execution-oriented, with excellent presentation and stakeholder management skills. Ability to confidently facilitate strategic customer conversations, communicate technical concepts to business audiences, and influence stakeholders at various levels. Self-motivated, adaptable, and comfortable operating in a fast-paced environment that values ownership, innovation, and continuous improvement. Superior relationship-building and communication skills, both verbal and written. This is a hybrid position, working a minimum of three days per week from one of our office locations in Waltham, MA; Bethesda, MD; or Vancouver, WA. The US base salary range for this position is $100,000 to $115,000 + annual bonus + equity + benefits. Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here #LI-Hybrid About us: ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information. ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here. ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.",1792228628000,"2026-10-17 11:20:13","2026-10-16T10:47:17-04:00",100000,115000,{"jsonldValid":16,"jsonld":25},1792316463080]