[{"data":1,"prerenderedAt":133},["ShallowReactive",2],{"$fA3SADIueXxDkVfxeE3bryX9ZkjsAqS_MPqCqF4vizt4":3,"$fHAIovMVL5Z6yDGPYS2fh4jVMAU1yzsMlKQSxosftCq0":31},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"remote":15,"employmentType":16,"department":18,"content_html":19,"content_text":20,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":24,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":27,"salaryMax":28,"currency":29,"isPaid":15,"schema":30},"9238b5ec5470cdc12eed76bc908233db890e9387d143bd329726a52cb017069c","d1f2f8d18e34a1b76d6ce575232f465439962d01e20bee2af8950ce91f9867ad","senior-gtm-recruiter-at-gusto-c5d94e0cd7","Senior GTM Recruiter","Gusto","https://cdn.jobboardwise.com/logo/gsto.co","We serve 200,000+ new and growing businesses with modern payroll, benefits, and HR tools.","Financial Services","Atlanta","Ca -",false,[17],"Full-time","HR","\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>About the Role\u003C/p>\n\u003Cp>We're hiring a Senior GTM Recruiter who brings strong talent advisory skills to the table. We are not looking for someone to just run a process against a requisition that has already been defined. We are looking for the person a Sales, Revenue or Marketing leader calls before they open a req, to tell them what talent they actually need, what it costs, where it sits in the market, and which profiles will succeed at Gusto specifically. You will own full-cycle hiring across Go-To-Market functions (Sales, Revenue Operations, and Marketing), which means moving between high-volume Sales pipelines, analytical RevOps roles, and craft-driven Marketing searches, often in the same week.\u003C/p>\n\u003Cp>Here's what you'll do day-to-day:\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Advise on what to hire, not just how to hire it.\u003C/strong> Translate headcount requests into a defined profile: the must-haves, the right level, the realistic comp, and the shape of candidate who will succeed in this org\u003C/li>\n\u003Cli>\u003Cstrong>Bring the market to the table before a search opens.\u003C/strong> Present the talent landscape (market mapping, how competitors structure the same function, comp benchmarks, honest timelines) so leaders make headcount decisions grounded in market reality, and recommend benchmark candidate profiles. \u003C/li>\n\u003Cli>\u003Cstrong>Run intakes that set the search up.\u003C/strong> Align the hiring team on success criteria before sourcing starts, and give hiring managers and panelists the calibration and interview quality feedback they need to assess well\u003C/li>\n\u003Cli>\u003Cstrong>Activate and grow a real GTM network,\u003C/strong> so the strongest candidates for a search are often people you already know, and talent communities compound across searches rather than restarting each time\u003C/li>\n\u003Cli>\u003Cstrong>Own full-cycle recruiting across Sales, RevOps, and Marketing,\u003C/strong> shifting your mix as business priorities move, and holding the same candidate experience bar across every req. \u003C/li>\n\u003Cli>\u003Cstrong>Work the whole system, not just the req.\u003C/strong> Build working relationships across Compensation, People Partners, Executive Ops, and Finance, and know who to pull in and when so approvals, leveling questions, and offers do not sit waiting\u003C/li>\n\u003Cli>\u003Cstrong>Manage up early.\u003C/strong> Flag risks to hiring leaders and to your manager while they are still small and still fixable, with a recommendation attached, rather than surfacing them after a search has stalled or an offer has been lost\u003C/li>\n\u003Cli>\u003Cstrong>Work AI-first.\u003C/strong> Use AI across sourcing, market research, interview prep, and reporting as a default rather than an experiment, build new AI-enabled approaches, and share them so the team adopts them\u003C/li>\n\u003Cli>\u003Cstrong>Let data drive the search.\u003C/strong> Build your own reporting, run data-led hiring reviews with your stakeholders, and own your performance results with your manager\u003C/li>\n\u003Cli>\u003Cstrong>Raise the bar around you.\u003C/strong> Advocate for candidate and hiring partner experience beyond your own reqs, name what isn't working directly and constructively, and bring a solution with it\u003C/li>\n\u003C/ul>\n\u003Cp>Here's what we're looking for:\u003C/p>\n\u003Cul>\n\u003Cli>Typically 8+ years of full-cycle recruiting experience in a high-growth tech environment, with a demonstrated track record hiring across Sales, RevOps, and Marketing\u003C/li>\n\u003Cli>Experience running market mapping and talent landscape work that changed what a hiring leader decided to hire, not just how the search was run\u003C/li>\n\u003Cli>A track record of recommending and calibrating candidate profiles, presenting the trade-offs between viable options rather than a single answer, instead of executing against a profile someone else defined\u003C/li>\n\u003Cli>An active, credible GTM network across Sales, RevOps, and Marketing that you can activate immediately, and a track record of building talent communities rather than starting each search from zero\u003C/li>\n\u003Cli>Deep experience partnering with senior Revenue and Marketing leaders and influencing decision-making throughout the recruiting process\u003C/li>\n\u003Cli>Proven ability to work cross-functionally with Compensation, People Partners, and Executive Ops, owning difficult conversations yourself (offer declines, slow pipelines, misaligned expectations) while surfacing systemic risk to your manager early enough to act on it\u003C/li>\n\u003Cli>AI-fluent in daily recruiting work, with a track record of creating AI-enabled workflows that others adopt and giving specific, actionable feedback on new tools\u003C/li>\n\u003Cli>Self-sufficient in reporting and data: fluency in Greenhouse, Tableau, & Workday is preferred\u003C/li>\n\u003Cli>Strong candidate assessment skills and the ability to build representative, inclusive pipelines\u003C/li>\n\u003Cli>Operates with urgency, resilience, and adaptability, brings a first-principles mindset, and communicates directly whether influencing a hiring panel or building a narrative from recruiting data\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cem>Our cash compensation amount for this role is $123,000 to $150,000 in Denver & most major metro locations, and $150,000 to $180,000 for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.\u003C/em>\u003C/p>\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately \u003Cstrong>2-3 days \u003C/strong>per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role We're hiring a Senior GTM Recruiter who brings strong talent advisory skills to the table. We are not looking for someone to just run a process against a requisition that has already been defined. We are looking for the person a Sales, Revenue or Marketing leader calls before they open a req, to tell them what talent they actually need, what it costs, where it sits in the market, and which profiles will succeed at Gusto specifically. You will own full-cycle hiring across Go-To-Market functions (Sales, Revenue Operations, and Marketing), which means moving between high-volume Sales pipelines, analytical RevOps roles, and craft-driven Marketing searches, often in the same week. Here's what you'll do day-to-day: Advise on what to hire, not just how to hire it. Translate headcount requests into a defined profile: the must-haves, the right level, the realistic comp, and the shape of candidate who will succeed in this org Bring the market to the table before a search opens. Present the talent landscape (market mapping, how competitors structure the same function, comp benchmarks, honest timelines) so leaders make headcount decisions grounded in market reality, and recommend benchmark candidate profiles. Run intakes that set the search up. Align the hiring team on success criteria before sourcing starts, and give hiring managers and panelists the calibration and interview quality feedback they need to assess well Activate and grow a real GTM network, so the strongest candidates for a search are often people you already know, and talent communities compound across searches rather than restarting each time Own full-cycle recruiting across Sales, RevOps, and Marketing, shifting your mix as business priorities move, and holding the same candidate experience bar across every req. Work the whole system, not just the req. Build working relationships across Compensation, People Partners, Executive Ops, and Finance, and know who to pull in and when so approvals, leveling questions, and offers do not sit waiting Manage up early. Flag risks to hiring leaders and to your manager while they are still small and still fixable, with a recommendation attached, rather than surfacing them after a search has stalled or an offer has been lost Work AI-first. Use AI across sourcing, market research, interview prep, and reporting as a default rather than an experiment, build new AI-enabled approaches, and share them so the team adopts them Let data drive the search. Build your own reporting, run data-led hiring reviews with your stakeholders, and own your performance results with your manager Raise the bar around you. Advocate for candidate and hiring partner experience beyond your own reqs, name what isn't working directly and constructively, and bring a solution with it Here's what we're looking for: Typically 8+ years of full-cycle recruiting experience in a high-growth tech environment, with a demonstrated track record hiring across Sales, RevOps, and Marketing Experience running market mapping and talent landscape work that changed what a hiring leader decided to hire, not just how the search was run A track record of recommending and calibrating candidate profiles, presenting the trade-offs between viable options rather than a single answer, instead of executing against a profile someone else defined An active, credible GTM network across Sales, RevOps, and Marketing that you can activate immediately, and a track record of building talent communities rather than starting each search from zero Deep experience partnering with senior Revenue and Marketing leaders and influencing decision-making throughout the recruiting process Proven ability to work cross-functionally with Compensation, People Partners, and Executive Ops, owning difficult conversations yourself (offer declines, slow pipelines, misaligned expectations) while surfacing systemic risk to your manager early enough to act on it AI-fluent in daily recruiting work, with a track record of creating AI-enabled workflows that others adopt and giving specific, actionable feedback on new tools Self-sufficient in reporting and data: fluency in Greenhouse, Tableau, & Workday is preferred Strong candidate assessment skills and the ability to build representative, inclusive pipelines Operates with urgency, resilience, and adaptability, brings a first-principles mindset, and communicates directly whether influencing a hiring panel or building a narrative from recruiting data Our cash compensation amount for this role is $123,000 to $150,000 in Denver & most major metro locations, and $150,000 to $180,000 for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",0,1790652058000,"2026-09-29 05:23:52","2026-09-28T19:32:10-04:00","",true,123000,150000,"USD",{"jsonldValid":15,"jsonld":25},{"jobs":32},[33,49,66,82,99,117],{"id":34,"applyToken":35,"slug":36,"title":37,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":38,"remote":26,"employmentType":39,"department":40,"content_html":41,"content_text":42,"years":21,"createdAt":43,"updatedAtISO":44,"postedAtISO":45,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":46,"salaryMax":47,"currency":29,"isPaid":15,"schema":48},"156991bc522b63c6d3802cbc1e3adc3bccdf083be854d34d089e82b74ac533bf","a928de5b17a48cb1a23e392a3194b245329f0051a29eff8649d5284f94089f0d","senior-gtm-insights-analyst-at-gusto-468f6bce13","Senior GTM Insights Analyst","Ontario -",[17],"Other","\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the Role\u003C/strong>\u003C/p>\n\u003Cp>The Senior GTM Insights Analyst is the strategic and analytical backbone of Gusto's GTM organization. You will partner directly with GTM leadership to shape business strategy, own the analytics infrastructure and serve as the connective tissue between Finance, GTM Operations, GTM leadership, and Product/Growth. You'll build and defend the end-to-end view of how our GTM organization is designed, how our sales processes perform, and how changes to the business (new products, pricing, org design, market shifts) ripple through the organization and revenue outcomes.\u003C/p>\n\u003Cp>Where other RevOps leaders own the operational engine & execution you own the strategic and analytical through-line that cuts across all of them, translating what's happening across every motion into a single, coherent narrative leadership can act on, and translating, positioning, and reporting business decisions directly to the Head of GTM for the entirety of the org.\u003C/p>\n\u003Cp>This is a high-visibility leadership role embedded in Revenue Operations, partnering directly with the Head of GTM, Finance, Product, Growth, and every GTM route-to-market leader.\u003C/p>\n\u003Cp>\u003Cstrong>About the Team\u003C/strong>\u003C/p>\n\u003Cp>You'll join the Revenue Operations organization at Gusto. RevOps at Gusto owns the machine: the infrastructure, systems, and operational execution that make our GTM motions possible.\u003C/p>\n\u003Cp>You'll be a peer to the RevOps leaders aligned to each route to market along with Sales Compensation, Sales Enablement, and GTM Systems & Tooling, but your remit cuts horizontally across all of them rather than sitting inside one. The best version of this role is fluent in the mechanics of every motion without being married to any one of them, and leans into those partnerships to build one shared picture of the business rather than several competing ones.\u003C/p>\n\u003Cp>\u003Cstrong>Here's what you'll do day-to-day\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Strategy & Business Partnership\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Partner directly with the Head of GTM, Head of Revenue Ops, GTM leadership & I&O to shape business strategy, translating ambiguous strategic questions into structured analysis leadership can act on.\u003C/li>\n\u003Cli>Serve as the primary conduit between Finance, GTM Operations, and GTM leadership, translating financial targets into operational plans, and operational reality back into financial forecasts.\u003C/li>\n\u003Cli>Build the end-to-end view of the sales process across every route to market so leadership always has one coherent picture of how the business functions & performs\u003C/li>\n\u003Cli>Represent GTM in cross-functional conversations with Product and Growth, ensuring changes to product, pricing, or packaging are understood in terms of their downstream impact on pipeline, quota, and rep behavior before they ship. Partnering directly with your RevOps peers to execute new sales motions or change existing sales processes & behaviors.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Analytics & Reporting Infrastructure\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Partner with Revenue Analytics to build the core analytics and reporting infrastructure the GTM org relies on, defining the metrics, definitions, and data sources that leadership trusts as the single source of truth.\u003C/li>\n\u003Cli>Design and maintain the recurring reporting cadence (weekly/monthly/quarterly business reviews) that keeps the Head of GTM and their leadership team decision-ready.\u003C/li>\n\u003Cli>Partner with Revenue Analytics, GTM Systems & Tooling, and Finance to ensure the analytics layer scales as new routes to market, products, and motions are added.\u003C/li>\n\u003Cli>Build forward-looking models (scenario planning, what-if analysis) that quantify how a proposed business decision would change outcomes and expectations before it's made.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Translation & Executive Communication\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Translate business decisions (org changes, comp plan updates, territory redesigns, product launches) into clear positioning and narrative for the Head of GTM and the broader GTM org.\u003C/li>\n\u003Cli>Own executive-level reporting directly to the Head of GTM, distilling complex, cross-functional inputs into a small number of decisions and recommendations.\u003C/li>\n\u003Cli>Partner with Finance to act as the trusted second read on any major GTM decision, pressure-testing assumptions and identifying where a proposed change will create winners, losers, or unintended consequences across routes to market.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Cross-Functional Alignment\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Build and maintain trusted relationships with Finance, Product, Growth, and every GTM lead, so GTM strategy reflects input from, and stays aligned with, the rest of the business.\u003C/li>\n\u003Cli>Identify where routes to market should operate consistently and where they genuinely need to diverge, and make that judgment visible to leadership rather than letting it get decided ad hoc, motion by motion.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Here's what we're looking for\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of experience in Revenue Operations, GTM Operations, Sales Operations, Strategy, or a strategy/analytics function within a SaaS or subscription business, with direct exposure to senior sales or GTM leadership.\u003C/li>\n\u003Cli>Proven experience acting as a strategic partner to senior GTM leadership, not just an analyst producing reports on request, but someone who shapes the questions being asked.\u003C/li>\n\u003Cli>Deep fluency in building and owning analytics and reporting infrastructure end-to-end, including defining metrics and data sources that become the org's source of truth.\u003C/li>\n\u003Cli>Track record of translating complex, cross-functional inputs (Finance, Product, Ops) into clear executive narrative and recommendations.\u003C/li>\n\u003Cli>Experience partnering across Finance, Product, and GTM Ops, with the credibility to influence decisions in each.\u003C/li>\n\u003Cli>Strong analytical foundation: comfortable building financial/operational models, auditing assumptions, and explaining them in plain English to senior leaders.\u003C/li>\n\u003Cli>AI fluency is required: you actively use AI tools to automate workflows, accelerate analysis, and prototype operational solutions.\u003C/li>\n\u003Cli>Clear, credible communication style: you can influence without authority, hold the line in escalations, and present confidently to senior GTM leaders.\u003C/li>\n\u003Cli>Familiarity with multi-segment or multi-motion GTM orgs (Direct, Indirect, or similar) strongly preferred.\u003C/li>\n\u003Cli>Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003C/p>\n\u003Cp>Our cash compensation amount for this role is targeted at $130,000 - $160,000/yr in Denver, Atlanta, and Scottsdale, $155,000 - $185,000/yr in San Francisco and New York, and $150,000 - $180,000 CAD/yr for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately \u003Cstrong>2-3 days \u003C/strong>per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role The Senior GTM Insights Analyst is the strategic and analytical backbone of Gusto's GTM organization. You will partner directly with GTM leadership to shape business strategy, own the analytics infrastructure and serve as the connective tissue between Finance, GTM Operations, GTM leadership, and Product/Growth. You'll build and defend the end-to-end view of how our GTM organization is designed, how our sales processes perform, and how changes to the business (new products, pricing, org design, market shifts) ripple through the organization and revenue outcomes. Where other RevOps leaders own the operational engine & execution you own the strategic and analytical through-line that cuts across all of them, translating what's happening across every motion into a single, coherent narrative leadership can act on, and translating, positioning, and reporting business decisions directly to the Head of GTM for the entirety of the org. This is a high-visibility leadership role embedded in Revenue Operations, partnering directly with the Head of GTM, Finance, Product, Growth, and every GTM route-to-market leader. About the Team You'll join the Revenue Operations organization at Gusto. RevOps at Gusto owns the machine: the infrastructure, systems, and operational execution that make our GTM motions possible. You'll be a peer to the RevOps leaders aligned to each route to market along with Sales Compensation, Sales Enablement, and GTM Systems & Tooling, but your remit cuts horizontally across all of them rather than sitting inside one. The best version of this role is fluent in the mechanics of every motion without being married to any one of them, and leans into those partnerships to build one shared picture of the business rather than several competing ones. Here's what you'll do day-to-day Strategy & Business Partnership Partner directly with the Head of GTM, Head of Revenue Ops, GTM leadership & I&O to shape business strategy, translating ambiguous strategic questions into structured analysis leadership can act on. Serve as the primary conduit between Finance, GTM Operations, and GTM leadership, translating financial targets into operational plans, and operational reality back into financial forecasts. Build the end-to-end view of the sales process across every route to market so leadership always has one coherent picture of how the business functions & performs Represent GTM in cross-functional conversations with Product and Growth, ensuring changes to product, pricing, or packaging are understood in terms of their downstream impact on pipeline, quota, and rep behavior before they ship. Partnering directly with your RevOps peers to execute new sales motions or change existing sales processes & behaviors. Analytics & Reporting Infrastructure Partner with Revenue Analytics to build the core analytics and reporting infrastructure the GTM org relies on, defining the metrics, definitions, and data sources that leadership trusts as the single source of truth. Design and maintain the recurring reporting cadence (weekly/monthly/quarterly business reviews) that keeps the Head of GTM and their leadership team decision-ready. Partner with Revenue Analytics, GTM Systems & Tooling, and Finance to ensure the analytics layer scales as new routes to market, products, and motions are added. Build forward-looking models (scenario planning, what-if analysis) that quantify how a proposed business decision would change outcomes and expectations before it's made. Translation & Executive Communication Translate business decisions (org changes, comp plan updates, territory redesigns, product launches) into clear positioning and narrative for the Head of GTM and the broader GTM org. Own executive-level reporting directly to the Head of GTM, distilling complex, cross-functional inputs into a small number of decisions and recommendations. Partner with Finance to act as the trusted second read on any major GTM decision, pressure-testing assumptions and identifying where a proposed change will create winners, losers, or unintended consequences across routes to market. Cross-Functional Alignment Build and maintain trusted relationships with Finance, Product, Growth, and every GTM lead, so GTM strategy reflects input from, and stays aligned with, the rest of the business. Identify where routes to market should operate consistently and where they genuinely need to diverge, and make that judgment visible to leadership rather than letting it get decided ad hoc, motion by motion. Here's what we're looking for 8+ years of experience in Revenue Operations, GTM Operations, Sales Operations, Strategy, or a strategy/analytics function within a SaaS or subscription business, with direct exposure to senior sales or GTM leadership. Proven experience acting as a strategic partner to senior GTM leadership, not just an analyst producing reports on request, but someone who shapes the questions being asked. Deep fluency in building and owning analytics and reporting infrastructure end-to-end, including defining metrics and data sources that become the org's source of truth. Track record of translating complex, cross-functional inputs (Finance, Product, Ops) into clear executive narrative and recommendations. Experience partnering across Finance, Product, and GTM Ops, with the credibility to influence decisions in each. Strong analytical foundation: comfortable building financial/operational models, auditing assumptions, and explaining them in plain English to senior leaders. AI fluency is required: you actively use AI tools to automate workflows, accelerate analysis, and prototype operational solutions. Clear, credible communication style: you can influence without authority, hold the line in escalations, and present confidently to senior GTM leaders. Familiarity with multi-segment or multi-motion GTM orgs (Direct, Indirect, or similar) strongly preferred. Bachelor's degree in a quantitative, business, or related field, or equivalent practical experience. Compensation Our cash compensation amount for this role is targeted at $130,000 - $160,000/yr in Denver, Atlanta, and Scottsdale, $155,000 - $185,000/yr in San Francisco and New York, and $150,000 - $180,000 CAD/yr for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",1790292969000,"2026-09-25 01:40:29","2026-09-24T12:30:43-04:00",130000,160000,{"jsonldValid":15,"jsonld":25},{"id":50,"applyToken":51,"slug":52,"title":53,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":54,"country":55,"remote":15,"employmentType":56,"department":57,"content_html":58,"content_text":59,"years":21,"createdAt":60,"updatedAtISO":61,"postedAtISO":62,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":63,"salaryMax":64,"currency":29,"isPaid":15,"schema":65},"2623595ef5426f8561215df5519b4cc621e54441002ea9dee7dc28a5f359c3fb","5406fd14d99bb49a346f8a51e0762ae86984dae1f4af8a3d24705272abc2dc3d","gtm-insights-and-operations-at-gusto-54b80c53a6","GTM Insights & Operations","Denver","Co -",[17],"Operations","\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the Role and the Team\u003C/strong>\u003C/p>\n\u003Cp>Gusto's GTM team drives revenue across Indirect and Direct Sales, Channel Partnerships, and Expansion Sales — and this role is the connective tissue that makes it all work. As a GTM I&O Lead, you'll own the operating infrastructure, planning rhythms, and cross-functional programs that keep GTM moving at speed.\u003C/p>\n\u003Cp>This isn't a traditional ops role. You'll be embedded in the strategy — identifying where growth is won or lost, building the programs that unlock it, and designing the systems (including AI-augmented ones) that scale our capacity. You'll work directly with GTM leaders, Finance, Marketing, RevOps, and Product to translate ambition into execution.\u003C/p>\n\u003Cp>You'll own a set of routes-to-market end to end, which means accountability for outcomes — not just coordination. This role blends \u003Cstrong>strategic program management, operations, and business strategy\u003C/strong>. \u003C/p>\n\u003Cp>You will join Gusto's \u003Cstrong>Insights & Operations (I&O) team\u003C/strong>, and collaborate with a community of I&O peers across the business. I&O partners are trusted operators who bring urgency, clarity, and execution discipline to Gusto's most important initiatives—driving both strategy and execution, not one or the other.\u003C/p>\n\n\u003Cp>\u003Cstrong>Here’s what you’ll do day-to-day:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the operating rhythm for your routes to market—roadmaps, OKRs/targets, planning, and business reviews (e.g., weekly forecast reviews, QBRs, steercos).\u003C/li>\n\u003Cli>Launch and manage cross-functional programs end to end, bringing urgency and clarity to initiatives that are ambiguous, at risk, or stalled.\u003C/li>\n\u003Cli>Lead fiscal-year planning —translating strategy into concrete goals, owners, and timelines.\u003C/li>\n\u003Cli>Own performance-lever workstreams: identify where growth is won or lost, structure the analysis, and drive cross-functional action.\u003C/li>\n\u003Cli>Pilot AI-augmented approaches to program management and ops, and design re-usable automation patterns and AI agents that scale capacity across I&O and other Gusto teams.\u003C/li>\n\u003Cli>Partner on Gusto-wide efforts and other high-impact cross-functional programs.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>We are looking for a rising business leader with: \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years of experience in business operations, revenue/GTM operations, consulting, program management, or product management, ideally in high-growth technology companies.\u003C/li>\n\u003Cli>Craft depth in one or more go-to-market disciplines. We're looking for meaningful experience across some of the following: \u003Cstrong>sales, marketing, partnerships, or pricing & packaging as a craft\u003C/strong>—and if not those, deep experience in \u003Cstrong>revenue analytics or finance as a craft\u003C/strong>.\u003C/li>\n\u003Cli>Strong program management skills → end-to-end ownership of complex, cross-functional initiatives.\u003C/li>\n\u003Cli>Operational excellence → proven ability to run team rituals and operating mechanics, including roadmaps, metrics/OKRs, forecasting, and business reviews.\u003C/li>\n\u003Cli>Analytical rigor → comfortable working with data to surface insight, size opportunities, and inform senior decisions.\u003C/li>\n\u003Cli>Excellent communication and collaboration skills → builds strong cross-functional relationships across sales, marketing, partnerships, product, finance, and operations.\u003C/li>\n\u003Cli>Ownership mindset → proactive, comfortable flexing into ambiguous problems at any altitude.\u003C/li>\n\u003Cli>Change leadership → able to guide teams through change with clear communication.\u003C/li>\n\u003Cli>AI-Native Mindset → naturally seeks out ways to integrate AI into workflows to accelerate documentation, build smarter systems, and improve decisions.\u003C/li>\n\u003Cli>Alignment with Gusto's values → customer empathy, grit, and a passion for helping small businesses thrive.\u003C/li>\n\u003C/ul>\n\u003Cp>Our cash compensation amount for this role is between $158,300 - $195,237/year in Denver and between $185,955 - $229,345/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately \u003Cstrong>2-3 days \u003C/strong>per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the Role and the Team Gusto's GTM team drives revenue across Indirect and Direct Sales, Channel Partnerships, and Expansion Sales — and this role is the connective tissue that makes it all work. As a GTM I&O Lead, you'll own the operating infrastructure, planning rhythms, and cross-functional programs that keep GTM moving at speed. This isn't a traditional ops role. You'll be embedded in the strategy — identifying where growth is won or lost, building the programs that unlock it, and designing the systems (including AI-augmented ones) that scale our capacity. You'll work directly with GTM leaders, Finance, Marketing, RevOps, and Product to translate ambition into execution. You'll own a set of routes-to-market end to end, which means accountability for outcomes — not just coordination. This role blends strategic program management, operations, and business strategy . You will join Gusto's Insights & Operations (I&O) team , and collaborate with a community of I&O peers across the business. I&O partners are trusted operators who bring urgency, clarity, and execution discipline to Gusto's most important initiatives—driving both strategy and execution, not one or the other. Here’s what you’ll do day-to-day: Own the operating rhythm for your routes to market—roadmaps, OKRs/targets, planning, and business reviews (e.g., weekly forecast reviews, QBRs, steercos). Launch and manage cross-functional programs end to end, bringing urgency and clarity to initiatives that are ambiguous, at risk, or stalled. Lead fiscal-year planning —translating strategy into concrete goals, owners, and timelines. Own performance-lever workstreams: identify where growth is won or lost, structure the analysis, and drive cross-functional action. Pilot AI-augmented approaches to program management and ops, and design re-usable automation patterns and AI agents that scale capacity across I&O and other Gusto teams. Partner on Gusto-wide efforts and other high-impact cross-functional programs. We are looking for a rising business leader with: 5+ years of experience in business operations, revenue/GTM operations, consulting, program management, or product management, ideally in high-growth technology companies. Craft depth in one or more go-to-market disciplines. We're looking for meaningful experience across some of the following: sales, marketing, partnerships, or pricing & packaging as a craft —and if not those, deep experience in revenue analytics or finance as a craft . Strong program management skills → end-to-end ownership of complex, cross-functional initiatives. Operational excellence → proven ability to run team rituals and operating mechanics, including roadmaps, metrics/OKRs, forecasting, and business reviews. Analytical rigor → comfortable working with data to surface insight, size opportunities, and inform senior decisions. Excellent communication and collaboration skills → builds strong cross-functional relationships across sales, marketing, partnerships, product, finance, and operations. Ownership mindset → proactive, comfortable flexing into ambiguous problems at any altitude. Change leadership → able to guide teams through change with clear communication. AI-Native Mindset → naturally seeks out ways to integrate AI into workflows to accelerate documentation, build smarter systems, and improve decisions. Alignment with Gusto's values → customer empathy, grit, and a passion for helping small businesses thrive. Our cash compensation amount for this role is between $158,300 - $195,237/year in Denver and between $185,955 - $229,345/year for New York/San Francisco. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",1789031858000,"2026-09-25 01:40:37","2026-09-22T13:22:02-04:00",158300,195237,{"jsonldValid":15,"jsonld":25},{"id":67,"applyToken":68,"slug":69,"title":70,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":71,"country":72,"remote":15,"employmentType":73,"department":74,"content_html":75,"content_text":76,"years":21,"createdAt":77,"updatedAtISO":78,"postedAtISO":62,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":79,"salaryMax":80,"currency":29,"isPaid":15,"schema":81},"02433bf3aecfe5586b5bcff88cdee685febe86363277e7d941dc0b0b0ef97249","6e6dc5f7b5bbafaec668fa18d54bc65392c4106aa7d4ad3b0ca70d680d49139e","product-marketing-leader-innovation-and-experimentation-at-gusto-5927b733e7","Product Marketing Leader - Innovation & Experimentation","Burlingame","Az -",[17],"Product","\u003Chr>\n\u003Cp>\u003Cstrong>About Gusto\u003C/strong>\u003C/p>\n\u003Cp>At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.\u003C/p>\n\u003Cp>All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.\u003C/p>\n\u003Cp>AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.\u003C/p>\u003Cp>\u003Cstrong>About the role \u003C/strong>\u003C/p>\n\u003Cp>We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach.\u003C/p>\n\u003Cp>This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first.\u003C/p>\n\u003Cp>We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. \u003C/p>\n\u003Cp>If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you.\u003C/p>\n\u003Cp>\u003Cstrong>What You’ll Do\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Architect & Execute GTM Strategy\u003Cbr>\u003C/strong>Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.\u003Cstrong> \u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Turn Insights Into Action\u003Cbr>\u003C/strong>Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Contribute to a culture of excellence\u003Cbr>\u003C/strong>Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Drive Cross-Functional Alignment & Accountability\u003Cbr>\u003C/strong>Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior.\u003Cstrong>\u003Cbr>\u003Cbr>\u003C/strong>\u003Cstrong>Own Performance & Optimization\u003Cbr>\u003C/strong>Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.\u003C/p>\n\u003Cp>\u003Cstrong>Here’s what we're looking for:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company\u003C/li>\n\u003Cli>Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action\u003C/li>\n\u003Cli>Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing\u003C/li>\n\u003Cli>Deep experience with customer segmentation, positioning, pricing, and GTM planning\u003C/li>\n\u003Cli>Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus\u003C/li>\n\u003Cli>Highly AI fluent; able to build AI systems and unlock new ways of working through AI \u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Compensation\u003C/strong>\u003Cbr>\u003Cbr>Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.\u003C/p>\u003Chr>\n\u003Cp>Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately \u003Cstrong>2-3 days \u003C/strong>per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.\u003C/p>\n\u003Cp>Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. \u003C/p>\n\u003Cp>When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.\u003C/p>\n\u003Chr>\n\u003Cp>Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. \u003C/p>\n\u003Cp>Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.\u003C/p>\n\u003Cp>Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.\u003C/p>\n\u003Cp>Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.\u003C/p>","About Gusto At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve. All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy. AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process. About the role We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market — and to find product-market fit through a growth-oriented test-and-learn approach. This role sits on a newly formed Experimentation team, built specifically for the work that doesn't yet have a settled audience or a clear owner as Gusto quickly evolves our product offerings and the complexity of work we can manage on behalf of small businesses. You'll shape positioning before it's proven, test demand, learn fast, and iterate on what works. You're comfortable building into a system rather than relying on one that already exists — this is earlier-stage but highly strategic work, where the path isn't repeatable yet. Once an audience, product, and GTM motion are proven, the work hands off to the existing product marketing pods — this team's job is to prove it first. We’re looking for someone who thrives in both strategy and execution: equally comfortable identifying market opportunities, shaping cross-product narratives, and rolling up their sleeves to turn strategy into action. This role will work deeply with leaders across Product, Sales, Growth, and Marketing to align strategies and drive measurable results. If this sounds like you, and you’re passionate about helping small businesses succeed, we’d love to meet you. What You’ll Do Architect & Execute GTM Strategy Lead go-to-market strategy and execution across product areas—partnering with Growth, Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth. Turn Insights Into Action Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence. Contribute to a culture of excellence Create clarity and focus in every project you take on, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results. Drive Cross-Functional Alignment & Accountability Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution across teams, leveraging technology. Bring structure, momentum, and accountability to complex initiatives. Build new ways of working by building net-new processes/systems that didn’t exist prior. Own Performance & Optimization Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time. Here’s what we're looking for: Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing Deep experience with customer segmentation, positioning, pricing, and GTM planning Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus Highly AI fluent; able to build AI systems and unlock new ways of working through AI Compensation Our cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you. Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer. Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.",1788837655000,"2026-09-25 01:40:36",190000,235000,{"jsonldValid":15,"jsonld":25},{"id":83,"applyToken":84,"slug":85,"title":86,"companyname":87,"companylogo":88,"companyTagline":89,"companyIndustry":90,"city":91,"country":92,"remote":15,"employmentType":93,"department":40,"content_html":95,"content_text":96,"years":21,"createdAt":22,"updatedAtISO":23,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":97,"isPaid":15,"schema":98},"3e438dc81727bfae88cc7eede0b6b9ba21168e6108f9c14acb579a4fed5cb6f1","c9d3880be134cb78da572d8df1a7077db1502bf9460f7ba64e83a059156ff374","gtm-and-demand-generation-specialist-at-doctor-care-anywhere-23cac60890","GTM & Demand Generation Specialist","Doctor Care Anywhere","https://cdn.jobboardwise.com/logo/doctorcareanywhere.com","Improving people’s lives by making the highest quality healthcare instantly accessible to patients, wherever they are","Medical Practices","London","United Kingdom",[94],"Freelance","\u003Cp>\u003Cstrong>Thanks for stopping by! We’re Doctor Care Anywhere: \u003C/strong>The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients already in place, the focus is now on accelerating B2B growth.\u003C/p>\u003Cp>This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space.With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth.\u003C/p>\u003Cp>\u003Cstrong>The role: \u003C/strong>You'll own lead generation end-to-end. This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed.\u003C/p>\u003Cp>You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works.\u003C/p>\u003Cul>\u003Cli>\u003Cstrong>Remuneration\u003C/strong>: From £80,000 Per anum DOE\u003C/li>\u003Cli>\u003Cstrong>Work location:\u003C/strong> London office based (up to 2 days WFH)\u003C/li>\u003Cli>\u003Cstrong>Application Deadline\u003C/strong>: 9am Friday 9th October 2026\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Key Accountabilities / Responsibilities:\u003C/strong>\u003C/p>\u003Cul>\u003Cli>Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging\u003C/li>\u003Cli>Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment\u003C/li>\u003Cli>Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals)\u003C/li>\u003Cli>Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest\u003C/li>\u003Cli>Generate qualified leads and meetings for the Sales team\u003C/li>\u003Cli>Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation)\u003C/li>\u003Cli>Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) -\u003C/li>\u003Cli>Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI\u003C/li>\u003Cli>Track against core KPIs and objectives, with a clear indication of what works and what doesn’t\u003C/li>\u003C/ul>\u003Cbr>\u003Ch2>Requirements\u003C/h2>\u003Cp>\u003Cstrong>You don't need all of these\u003C/strong> - if you're strong on 1-2 and willing to figure out the rest, that works. \u003C/p>\u003Cul>\u003Cli>Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else.\u003C/li>\u003Cli>Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions.\u003C/li>\u003Cli>Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work.\u003C/li>\u003Cli>Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance.\u003C/li>\u003Cli>Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect\u003C/li>\u003C/ul>\u003Cp>\u003Cstrong>Why You’ll Love Working Here\u003C/strong>\u003C/p>\u003Cp>Work closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible. You’ll have real ownership from day one, shaping systems, processes, and lead generation your way.This is a role for someone who thrives on autonomy, accountability, and problem-solving. \u003C/p>\u003Cbr>\u003Ch2>Benefits\u003C/h2>\u003Cp>We understand the importance of health and wellbeing, for our patients and for our team. As a valued member of our business, you’ll be supported, respected, and empowered to grow, with the freedom to make the most of your role and your career. As part of our team, you’ll have access to:\u003C/p>\u003Cp>👩‍⚕️ \u003Cstrong>Doctor Care Anywhere subscription\u003C/strong>: For you and 5 of your loved ones, Get ready to enjoy health consultations on the go!\u003C/p>\u003Cp>💰 \u003Cstrong>Company Bonus\u003C/strong>: We love rewarding our team for their dedication and achievements.\u003C/p>\u003Cp>🏝️ \u003Cstrong>25 Days Holiday + Bank Holidays\u003C/strong>: You've earned it! Enjoy time off to recharge, explore, and make incredible memories.\u003C/p>\u003Cp>🎁 \u003Cstrong>Birthday Day Off\u003C/strong>: Go and celebrate however you like!\u003C/p>\u003Cp>\u003Cstrong>🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE)\u003C/strong> as part of our focus on health and wellbeing\u003C/p>\u003Cp>🌈 \u003Cstrong>Charity Days\u003C/strong>: Join us in giving back to the community! We're all about making a difference together.\u003C/p>\u003Cp>👶 \u003Cstrong>Enhanced Maternity and Paternity Pay\u003C/strong>: We've got your back with extra support during this special time.\u003C/p>\u003Cp>🚴 \u003Cstrong>Bike2Work Scheme\u003C/strong>: We love an eco-friendly commute!\u003C/p>\u003Cp>🌐 \u003Cstrong>Cross-Team Collaboration Opportunities\u003C/strong>: Join the fun in our autonomous work environment with plenty of chances to collaborate and shine.\u003C/p>\u003Cp>🏡 \u003Cstrong>Hybrid Working\u003C/strong>:  An agile and autonomous hybrid work environment.\u003C/p>\u003Cp>🚀 \u003Cstrong>Development Opportunities\u003C/strong>: Get ready to grow, learn, and make strides in your career!\u003Cbr>\u003Cstrong>🌍 30-Day Work Abroad Allowance \u003C/strong>Take your laptop overseas and work for up to 30 days a year.\u003C/p>\u003Cp>\u003Cem>Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees.\u003C/em>\u003C/p>\u003Cp>\u003Cem>Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.\u003C/em>\u003C/p>","Thanks for stopping by! We’re Doctor Care Anywhere: The UK’s largest private telehealth provider is expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients already in place, the focus is now on accelerating B2B growth. This role is about building a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. You’ll position the company across a wide range of commercial prospects, from SMEs to large corporates and partners in the insurance space.With demand for virtual and hybrid healthcare growing over 10% annually, there’s a major opportunity to drive fast, scalable growth. The role: You'll own lead generation end-to-end. This role is all about being hands-on, managing and overseeing our B2B activities: copy and content creation; designing and imagining multi-channel campaign plans; managing our CRM platform; developing automated GTM sequences, building campaigns, running experiments, and hiring agencies/freelancers where needed. You’ll oversee lead generation end-to-end exploring all of our routes to market; from AI powered automated campaigns to in-person trade shows. Blending the traditional to leading edge techniques, you’ll be encouraged and supported to test, experiment and find out what works. Remuneration : From £80,000 Per anum DOE Work location: London office based (up to 2 days WFH) Application Deadline : 9am Friday 9th October 2026 Key Accountabilities / Responsibilities: Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs undertaking research to hone our proposition and messaging Develop compelling content, copy and design and launch razor sharp positioning and messaging by segment Based on buyer insights, develop hypotheses about which channels might work (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals) Develop repeatable lead gen channels and activities – cold automated outbound, partner referrals, content, events – find out what works and then double down and invest Generate qualified leads and meetings for the Sales team Build and optimize the lead nurture infrastructure (HubSpot workflows, sequences, basic automation) Create the sales assets needed to close deals (pitch decks, one-pagers, case studies) - Present your monthly plans in a clear, concise way and report each activity’s effectiveness to increase our ROI Track against core KPIs and objectives, with a clear indication of what works and what doesn’t Requirements You don't need all of these - if you're strong on 1-2 and willing to figure out the rest, that works. Channel experimentation for enterprise buyers - You've found and proven lead gen approaches for complex B2B sales. You blend data, research and instinct about what might work, test fast, and follow the evidence. Whether that's cold outbound, partnerships, events, or something else. Customer discovery and positioning - You can run JTBD interviews, extract real insights, and translate them into messaging that resonates. You understand the difference between what buyers say they want and what actually drives decisions. Hands-on execution - You're comfortable building whatever channel you test yourself. Writing email copy, setting up outreach automation using the latest AI platforms, setting up HubSpot workflows, designing partnership programs, creating sales decks. You don't need a big team to ship work. Stage-relevant experience. You've taken a channel from experimental to working at a B2B company with complex, committee-based sales. Ideally you've done this in healthtech, SaaS, or another regulated industry where buyers move slowly and care about compliance. Commercially minded. You understand enterprise sales cycles. You know the difference between a lead and a qualified opportunity. You can work productively with sales without needing to own the entire funnel. You are able to develop compelling case studies and ROI models to talk to the commercial side of a prospect Why You’ll Love Working Here Work closely with senior leadership, including the CCO and CEO, in a flat structure where your impact on revenue is direct and visible. You’ll have real ownership from day one, shaping systems, processes, and lead generation your way.This is a role for someone who thrives on autonomy, accountability, and problem-solving. Benefits We understand the importance of health and wellbeing, for our patients and for our team. As a valued member of our business, you’ll be supported, respected, and empowered to grow, with the freedom to make the most of your role and your career. As part of our team, you’ll have access to: 👩‍⚕️ Doctor Care Anywhere subscription : For you and 5 of your loved ones, Get ready to enjoy health consultations on the go! 💰 Company Bonus : We love rewarding our team for their dedication and achievements. 🏝️ 25 Days Holiday + Bank Holidays : You've earned it! Enjoy time off to recharge, explore, and make incredible memories. 🎁 Birthday Day Off : Go and celebrate however you like! 🧘‍♂️ Buy' up to 5 days of additional annual leave (FTE) as part of our focus on health and wellbeing 🌈 Charity Days : Join us in giving back to the community! We're all about making a difference together. 👶 Enhanced Maternity and Paternity Pay : We've got your back with extra support during this special time. 🚴 Bike2Work Scheme : We love an eco-friendly commute! 🌐 Cross-Team Collaboration Opportunities : Join the fun in our autonomous work environment with plenty of chances to collaborate and shine. 🏡 Hybrid Working : An agile and autonomous hybrid work environment. 🚀 Development Opportunities : Get ready to grow, learn, and make strides in your career! 🌍 30-Day Work Abroad Allowance Take your laptop overseas and work for up to 30 days a year. Doctor Care Anywhere is an equal opportunity employer. We're committed to creating an inclusive environment for all employees. Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all Colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.","GBP",{"jsonldValid":15,"jsonld":25},{"id":100,"applyToken":101,"slug":102,"title":103,"companyname":104,"companylogo":105,"companyTagline":106,"companyIndustry":107,"city":108,"country":109,"remote":15,"employmentType":110,"department":74,"content_html":111,"content_text":112,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":113,"validThroughISO":25,"active":26,"hasSalary":26,"salaryMin":114,"salaryMax":115,"currency":29,"isPaid":15,"schema":116},"0e19a6f5cb5ac4cfed81763745faf593c528a8845bb63987b613b62df4298190","a96dc7c32486cfe007d1571b62668dd614c569d745658ae30f1b1a6e0a200054","product-marketing-director-at-garner-health-a6122fdd32","Product Marketing Director","Garner Health","https://cdn.jobboardwise.com/logo/getgarner.com","A better way to get your employees to high-quality doctors.","Software Development","New York City","United States",[17],"\u003Ch2>\u003Cstrong>What you’ll be part of\u003C/strong>\u003C/h2>\n\u003Cp>Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.\u003C/p>\n\u003Cp>The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.\u003C/p>\u003Ch2>About the role:\u003C/h2>\n\u003Cp>We are seeking an exceptional Director of Product Marketing to lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments. Reporting to the VP of Product Marketing, you will own the strategy, messaging, and launch execution for a book of product lines while helping set the operating model and standards for the broader product marketing function. \u003C/p>\n\u003Cp>You will drive the narrative around Garner's differentiated approach to healthcare economics - translating complex data and clinical insights into compelling value propositions that resonate with benefits leaders and health systems. You will serve as a senior strategic partner to Sales, Product, and executive leadership, mentor other product marketers, and have direct, measurable impact on revenue generation and market positioning.\u003C/p>\n\u003Ch2>Where you will work:\u003C/h2>\n\u003Cp>This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.\u003C/p>\n\u003Ch2>What you will do:\u003C/h2>\n\u003Cul>\n\u003Cli>Own end-to-end go-to-market strategy across a portfolio of product lines -  including market segmentation, value prop development, competitive positioning, and messaging architecture. You’ll translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion\u003C/li>\n\u003Cli>Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption\u003C/li>\n\u003Cli>Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration\u003C/li>\n\u003Cli>Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity\u003C/li>\n\u003Cli>Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team\u003C/li>\n\u003Cli>Build and maintain a deep understanding of the healthcare benefits and provider landscape - including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria\u003C/li>\n\u003Cli>Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps\u003C/li>\n\u003Cli>Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization\u003C/li>\n\u003C/ul>\n\u003Ch2>The ideal candidate has:\u003C/h2>\n\u003Cul>\n\u003Cli>8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale \u003C/li>\n\u003Cli>A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)\u003C/li>\n\u003Cli>Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions\u003C/li>\n\u003Cli>Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor\u003C/li>\n\u003Cli>Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)\u003C/li>\n\u003Cli>A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams\u003C/li>\n\u003Cli>Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations\u003C/li>\n\u003Cli>A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.\u003C/li>\n\u003C/ul>\n\u003Cp>This is a unique opportunity to join a fast-growing company in a transformative leadership role, helping shape the future of healthcare.\u003C/p>\n\u003Ch3>\u003Cstrong>Compensation Transparency:\u003C/strong>\u003C/h3>\n\u003Cp>The target salary range for this position is $250,000 - $280,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.\u003C/p>\n\u003Ch3>\u003Cstrong>Fraud and Security Notice: \u003C/strong>\u003C/h3>\n\u003Cp>Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to candidateprotection@garnerhealth.com.\u003C/p>\n\u003Ch3>\u003Cstrong>Equal Employment Opportunity:\u003C/strong>\u003C/h3>\nGarner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.\n\u003Cp>Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at talent@garnerhealth.com. \u003C/p>","What you’ll be part of Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster. The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can. About the role: We are seeking an exceptional Director of Product Marketing to lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments. Reporting to the VP of Product Marketing, you will own the strategy, messaging, and launch execution for a book of product lines while helping set the operating model and standards for the broader product marketing function. You will drive the narrative around Garner's differentiated approach to healthcare economics - translating complex data and clinical insights into compelling value propositions that resonate with benefits leaders and health systems. You will serve as a senior strategic partner to Sales, Product, and executive leadership, mentor other product marketers, and have direct, measurable impact on revenue generation and market positioning. Where you will work: This role will be based in our New York City office. You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday. What you will do: Own end-to-end go-to-market strategy across a portfolio of product lines - including market segmentation, value prop development, competitive positioning, and messaging architecture. You’ll translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion Lead major product launches and feature releases, owning a repeatable launch process and working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that directly improve close rates and deal velocity Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team Build and maintain a deep understanding of the healthcare benefits and provider landscape - including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization The ideal candidate has: 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale A track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.) Exceptional analytical skills — you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers) A demonstrated ability to lead and partner across functions — you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations A desire to be part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback. This is a unique opportunity to join a fast-growing company in a transformative leadership role, helping shape the future of healthcare. Compensation Transparency: The target salary range for this position is $250,000 - $280,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more. Fraud and Security Notice: Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to candidateprotection@garnerhealth.com. Equal Employment Opportunity: Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at talent@garnerhealth.com.","2026-09-28T15:59:32-04:00",250000,280000,{"jsonldValid":15,"jsonld":25},{"id":118,"applyToken":119,"slug":120,"title":121,"companyname":122,"companylogo":123,"companyIndustry":124,"city":125,"country":126,"remote":15,"employmentType":127,"department":74,"content_html":128,"content_text":129,"years":21,"createdAt":22,"updatedAtISO":23,"postedAtISO":130,"validThroughISO":25,"active":26,"hasSalary":15,"salaryMin":21,"salaryMax":21,"currency":131,"isPaid":15,"schema":132},"d6bf421d05d07e8e22dd3fcc47e332f3380ac90a72b330feef56770344dba794","e16bb1076a64397242e479a2a940467c8aadff1fe7fafb4fa886a71bca46ca0f","product-marketing-manager-m-w-d-at-appcast-inc-1952f7a9a8","Product Marketing Manager (m/w/d)","Appcast, Inc","https://cdn.jobboardwise.com/logo/appcast.io","Technology, Information and Media","Berlin","Germany",[17],"\u003Ch2>Unternehmensbeschreibung\u003C/h2>\u003Cp>Wir bei The Stepstone Group haben eine klare und sehr wichtige Mission: den richtigen Job für jede*n zu finden. Mit unseren Daten, unserer Plattform und unseren Technologien bringen wir Jobsuchende und Unternehmen weltweit zusammen, um für beide Seiten den „Perfect Match“ zu schaffen. \u003C/p>\u003Cp>Mit mehr als 20 Marken setzen wir uns in über 30 Ländern für eine faire und vorurteilsfreie Rekrutierung ein. Werde Teil unseres Teams von circa 4.000 Mitarbeiter*innen, gestalte mit uns den Stellenmarkt neu und begleite uns auf unserer Reise zur weltweit führenden Online-Jobplattform. \u003C/p>\n\u003Ch2>Stellenbeschreibung\u003C/h2>\u003Cp>Als Product Marketing Manager (PMM) verantwortest Du die Positionierung, Markteinführung und Weiterentwicklung unserer kommerziellen B2B- und B2C-Produkte.\u003C/p>\u003Cp>Du arbeitest an der Schnittstelle von Product, Marketing, Sales und Service und stellst sicher, dass unsere Produkte klar differenziert, verständlich kommuniziert und erfolgreich im Markt aktiviert werden – von der ersten Idee bis zur Optimierung nach dem Launch.\u003C/p>\u003Cul>\u003Cli>Entwicklung und Schärfung von Produktpositionierung, Value Proposition und Messaging\u003C/li>\u003Cli>Planung und Steuerung von Go-to-Market-Strategien für neue Produkte, Features und Initiativen\u003C/li>\u003Cli>Orchestrierung crossfunktionaler Teams und Sicherstellung konsistenter Kommunikation über alle Touchpoints\u003C/li>\u003Cli>Erstellung von Sales- und Marketing-Materialien (Pitch Decks, Talk Tracks, FAQs, Objection Handling) sowie Durchführung von Enablement-Maßnahmen\u003C/li>\u003Cli>Verantwortung für Launch-Planung und -Umsetzung, inkl. Kampagnen- und Content-Aktivierung\u003C/li>\u003Cli>Durchführung von Wettbewerbsanalysen und Nutzung interner Insights zur datenbasierten Entscheidungsfindung\u003C/li>\u003Cli>Definition, Tracking und Optimierung relevanter Produktmarketing-KPIs entlang des Funnels\u003C/li>\u003Cli>Kontinuierliche Weiterentwicklung von Messaging und Maßnahmen basierend auf Performance-Daten und Feedback\u003C/li>\u003C/ul>\n\u003Ch2>Qualifikationen\u003C/h2>\u003Cul>\u003Cli>Abgeschlossenes Studium im Bereich Marketing, Kommunikation, Betriebswirtschaft oder einem vergleichbaren Studiengang\u003C/li>\u003Cli>Verhandlungssichere Deutsch- und Englischkenntnisse\u003C/li>\u003Cli>Mindestens 3 Jahre Erfahrung im Product Marketing, Growth oder Produktmanagement, idealerweise in einem kommerziellen Umfeld\u003C/li>\u003Cli>Erfahrung mit Produktpositionierung und Go-to-Market-Strategien\u003C/li>\u003Cli>Idealerweise Erfahrung mit Subscription- oder Plattformmodellen sowie Verständnis von KPIs wie MRR, ARR, Churn oder LTV\u003C/li>\u003Cli>Sicherer und strategischer Umgang mit GenAI- und LLM-Tools (z. B. Claude, Copilot oder Gemini)\u003C/li>\u003Cli>Starke analytische Fähigkeiten kombiniert mit ausgeprägtem Storytelling und Kommunikationsstärke\u003C/li>\u003Cli>Erfahrung in der Zusammenarbeit mit crossfunktionalen Teams und Stakeholdern bis auf C-Level\u003C/li>\u003Cli>Strukturierte, hands-on Arbeitsweise\u003C/li>\u003C/ul>\n\u003Ch2>Zusätzliche Informationen\u003C/h2>\u003Cp>Für uns als Gemeinschaft ist es wichtig, dass Du Dich nicht nur bei und mit uns wohl fühlst, sondern auch außerhalb der Arbeit. Denn Dein Job soll Dein Leben bereichern. Deshalb bieten wir Dir unter anderem folgende Vorteile: \u003C/p>\u003Cul>\u003Cli>30 Tage Urlaub + 1 Brauchtumstag + 2 extra Tage für Weihnachten und Neujahr \u003C/li>\u003Cli>Hybrides Arbeitsmodell \u003C/li>\u003Cli>Betriebliche Altersvorsorge \u003C/li>\u003Cli>Betriebliche Risikolebensversicherung \u003C/li>\u003Cli>Volunteer days  \u003C/li>\u003Cli>Jobbike\u003C/li>\u003Cli>Vergünstigte Wellhub Mitgliedschaft\u003C/li>\u003Cli>Vergünstigtes Parken, Job- oder Deutschland-Ticket \u003C/li>\u003Cli>und Du kannst Deinen Hund mit ins Office bringen!\u003C/li>\u003C/ul>","Unternehmensbeschreibung Wir bei The Stepstone Group haben eine klare und sehr wichtige Mission: den richtigen Job für jede*n zu finden. Mit unseren Daten, unserer Plattform und unseren Technologien bringen wir Jobsuchende und Unternehmen weltweit zusammen, um für beide Seiten den „Perfect Match“ zu schaffen. Mit mehr als 20 Marken setzen wir uns in über 30 Ländern für eine faire und vorurteilsfreie Rekrutierung ein. Werde Teil unseres Teams von circa 4.000 Mitarbeiter*innen, gestalte mit uns den Stellenmarkt neu und begleite uns auf unserer Reise zur weltweit führenden Online-Jobplattform. Stellenbeschreibung Als Product Marketing Manager (PMM) verantwortest Du die Positionierung, Markteinführung und Weiterentwicklung unserer kommerziellen B2B- und B2C-Produkte. Du arbeitest an der Schnittstelle von Product, Marketing, Sales und Service und stellst sicher, dass unsere Produkte klar differenziert, verständlich kommuniziert und erfolgreich im Markt aktiviert werden – von der ersten Idee bis zur Optimierung nach dem Launch. Entwicklung und Schärfung von Produktpositionierung, Value Proposition und Messaging Planung und Steuerung von Go-to-Market-Strategien für neue Produkte, Features und Initiativen Orchestrierung crossfunktionaler Teams und Sicherstellung konsistenter Kommunikation über alle Touchpoints Erstellung von Sales- und Marketing-Materialien (Pitch Decks, Talk Tracks, FAQs, Objection Handling) sowie Durchführung von Enablement-Maßnahmen Verantwortung für Launch-Planung und -Umsetzung, inkl. Kampagnen- und Content-Aktivierung Durchführung von Wettbewerbsanalysen und Nutzung interner Insights zur datenbasierten Entscheidungsfindung Definition, Tracking und Optimierung relevanter Produktmarketing-KPIs entlang des Funnels Kontinuierliche Weiterentwicklung von Messaging und Maßnahmen basierend auf Performance-Daten und Feedback Qualifikationen Abgeschlossenes Studium im Bereich Marketing, Kommunikation, Betriebswirtschaft oder einem vergleichbaren Studiengang Verhandlungssichere Deutsch- und Englischkenntnisse Mindestens 3 Jahre Erfahrung im Product Marketing, Growth oder Produktmanagement, idealerweise in einem kommerziellen Umfeld Erfahrung mit Produktpositionierung und Go-to-Market-Strategien Idealerweise Erfahrung mit Subscription- oder Plattformmodellen sowie Verständnis von KPIs wie MRR, ARR, Churn oder LTV Sicherer und strategischer Umgang mit GenAI- und LLM-Tools (z. B. Claude, Copilot oder Gemini) Starke analytische Fähigkeiten kombiniert mit ausgeprägtem Storytelling und Kommunikationsstärke Erfahrung in der Zusammenarbeit mit crossfunktionalen Teams und Stakeholdern bis auf C-Level Strukturierte, hands-on Arbeitsweise Zusätzliche Informationen Für uns als Gemeinschaft ist es wichtig, dass Du Dich nicht nur bei und mit uns wohl fühlst, sondern auch außerhalb der Arbeit. Denn Dein Job soll Dein Leben bereichern. Deshalb bieten wir Dir unter anderem folgende Vorteile: 30 Tage Urlaub + 1 Brauchtumstag + 2 extra Tage für Weihnachten und Neujahr Hybrides Arbeitsmodell Betriebliche Altersvorsorge Betriebliche Risikolebensversicherung Volunteer days Jobbike Vergünstigte Wellhub Mitgliedschaft Vergünstigtes Parken, Job- oder Deutschland-Ticket und Du kannst Deinen Hund mit ins Office bringen!","2026-09-28T14:31:49.811Z","EUR",{"jsonldValid":15,"jsonld":25},1790674862751]