[{"data":1,"prerenderedAt":113},["ShallowReactive",2],{"$fTPBgQ0MHafWTNW7rPRqbXSCv-nFhO_8NOlB8j90XHDo":3,"$fodpWEegzcqONqUWeUb3WKOPRP1DrkeKlzF6d66L8xVI":30},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":25,"salaryMax":26,"currency":27,"isPaid":14,"schema":28},"acad265379dd88a1ce9f0569eaed55f91e5de0e0b4c3d54804b361a0a9e0cae2","senior-product-marketing-manager-at-faire-a0ecf1b53f","Senior Product Marketing Manager","Faire","https://cdn.jobboardwise.com/logo/faire.com","The future is local","Technology, Information and Internet","New York City","United States",false,[16],"Full-time","Product","\u003Cp>\u003Cstrong>About Faire\u003C/strong>\u003C/p>\n\u003Cp>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\u003C/p>\n\u003Cp>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.\u003C/p>\u003Cp>\u003Cstrong>About this role\u003C/strong>\u003C/p>\n\u003Cp>Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.\u003C/p>\n\u003Cp>We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.\u003C/p>\n\u003Cp>\u003Cem>Positioning and messaging\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.\u003C/li>\n\u003Cli>Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.\u003C/li>\n\u003Cli>Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.\u003C/li>\n\u003Cli>Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>GTM strategy and execution\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.\u003C/li>\n\u003Cli>Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.\u003C/li>\n\u003Cli>Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.\u003C/li>\n\u003Cli>Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.\u003C/li>\n\u003Cli>Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Team and craft\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.\u003C/li>\n\u003Cli>Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Required\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.\u003C/li>\n\u003Cli>Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.\u003C/li>\n\u003Cli>Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.\u003C/li>\n\u003Cli>Experience building thematic campaigns across product areas, not just siloed launches.\u003C/li>\n\u003Cli>Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.\u003C/li>\n\u003Cli>Experience conducting or directing customer research and translating findings into positioning.\u003C/li>\n\u003Cli>Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Nice to have\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Familiarity with how independent retailers or small business owners make decisions and what earns their trust.\u003C/li>\n\u003Cli>Two-sided marketplace background, where brand and buyer motions are distinct but interdependent\u003C/li>\n\u003Cli>Background in STEM, management consulting, finance, or other quantitative fields.\u003C/li>\n\u003Cli>Experience in high-growth or scaling environments where PMM infrastructure was still being built.\u003C/li>\n\u003C/ul>\n\u003Ch4>Salary Range\u003C/h4>\n\u003Cp>\u003Cstrong>New York:\u003C/strong> The pay range for this role is $148,000 - $203,500 per year. \u003C/p>\n\u003Cp>This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.\u003C/p>\u003Cp>\u003Cem>\u003Cem>Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).\u003C/em> Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why you’ll love working at Faire\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Move fast:\u003C/strong> You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\u003C/li>\n\u003Cli>\u003Cstrong>Equipped to scale:\u003C/strong> We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\u003C/li>\n\u003Cli>\u003Cstrong>Best in class:\u003C/strong> Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\u003C/li>\n\u003Cli>\u003Cstrong>Real rewards.\u003C/strong> Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\u003C/li>\n\u003Cli>\u003Cstrong>Belonging:\u003C/strong> We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\u003C/li>\n\u003C/ul>\n\u003Cp>Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\u003C/p>\n\n\u003Cp>Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\u003C/p>\n\u003Cp>Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\u003C/p>\n\u003Cp>\u003Cstrong>Privacy\u003C/strong>\u003C/p>\n\u003Cp>For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)\u003C/p>","About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them. We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team. Positioning and messaging Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning. Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land. Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience. Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories. GTM strategy and execution Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption. Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect. Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey. Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life. Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight. Team and craft Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions. Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI. Qualifications Required 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products. Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels. Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none. Experience building thematic campaigns across product areas, not just siloed launches. Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business. Experience conducting or directing customer research and translating findings into positioning. Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft. Nice to have Familiarity with how independent retailers or small business owners make decisions and what earns their trust. Two-sided marketplace background, where brand and buyer motions are distinct but interdependent Background in STEM, management consulting, finance, or other quantitative fields. Experience in high-growth or scaling environments where PMM infrastructure was still being built. Salary Range New York: The pay range for this role is $148,000 - $203,500 per year. This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. Why you’ll love working at Faire Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success. Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog. Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form) Privacy For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)",0,1789774683000,"2026-09-19 01:40:30","2026-09-18T13:48:16-04:00",true,148000,203500,"USD",{"jsonldValid":14,"jsonld":29},"",{"jobs":31},[32,43,57,65,82,98],{"id":33,"slug":34,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":35,"country":36,"remote":14,"employmentType":37,"department":17,"content_html":38,"content_text":39,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":40,"hasSalary":24,"salaryMin":25,"salaryMax":26,"currency":41,"isPaid":14,"schema":42},"1b446e27eef5691b9240263fb87994b554d8d3d7e265b28ff4397c01a678f59c","senior-product-marketing-manager-at-faire-7d89eb8370","San Francisco","Canada",[16],"\u003Cp>\u003Cstrong>About Faire\u003C/strong>\u003C/p>\n\u003Cp>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\u003C/p>\n\u003Cp>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.\u003C/p>\u003Cp>\u003Cstrong>About this role\u003C/strong>\u003C/p>\n\u003Cp>Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.\u003C/p>\n\u003Cp>We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.\u003C/p>\n\u003Cp>\u003Cem>Positioning and messaging\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.\u003C/li>\n\u003Cli>Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.\u003C/li>\n\u003Cli>Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.\u003C/li>\n\u003Cli>Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>GTM strategy and execution\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.\u003C/li>\n\u003Cli>Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.\u003C/li>\n\u003Cli>Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.\u003C/li>\n\u003Cli>Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.\u003C/li>\n\u003Cli>Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Team and craft\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.\u003C/li>\n\u003Cli>Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\n\u003Cp>\u003Cem>Required\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.\u003C/li>\n\u003Cli>Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.\u003C/li>\n\u003Cli>Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.\u003C/li>\n\u003Cli>Experience building thematic campaigns across product areas, not just siloed launches.\u003C/li>\n\u003Cli>Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.\u003C/li>\n\u003Cli>Experience conducting or directing customer research and translating findings into positioning.\u003C/li>\n\u003Cli>Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cem>Nice to have\u003C/em>\u003C/p>\n\u003Cul>\n\u003Cli>Familiarity with how independent retailers or small business owners make decisions and what earns their trust.\u003C/li>\n\u003Cli>Two-sided marketplace background, where brand and buyer motions are distinct but interdependent\u003C/li>\n\u003Cli>Background in STEM, management consulting, finance, or other quantitative fields.\u003C/li>\n\u003Cli>Experience in high-growth or scaling environments where PMM infrastructure was still being built.\u003C/li>\n\u003C/ul>\n\u003Ch4>Salary Range\u003C/h4>\n\u003Cp>\u003Cstrong>San Francisco:\u003C/strong> The pay range for this role is $148,000 - $203,500 per year. \u003C/p>\n\u003Cp>This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.\u003C/p>\u003Cp>\u003Cem>\u003Cem>Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).\u003C/em> Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why you’ll love working at Faire\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Move fast:\u003C/strong> You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\u003C/li>\n\u003Cli>\u003Cstrong>Equipped to scale:\u003C/strong> We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\u003C/li>\n\u003Cli>\u003Cstrong>Best in class:\u003C/strong> Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\u003C/li>\n\u003Cli>\u003Cstrong>Real rewards.\u003C/strong> Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\u003C/li>\n\u003Cli>\u003Cstrong>Belonging:\u003C/strong> We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\u003C/li>\n\u003C/ul>\n\u003Cp>Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\u003C/p>\n\n\u003Cp>Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\u003C/p>\n\u003Cp>Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\u003C/p>\n\u003Cp>\u003Cstrong>Privacy\u003C/strong>\u003C/p>\n\u003Cp>For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)\u003C/p>","About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them. We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team. Positioning and messaging Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning. Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land. Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience. Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories. GTM strategy and execution Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption. Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect. Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey. Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life. Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight. Team and craft Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions. Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI. Qualifications Required 6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products. Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels. Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none. Experience building thematic campaigns across product areas, not just siloed launches. Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business. Experience conducting or directing customer research and translating findings into positioning. Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft. Nice to have Familiarity with how independent retailers or small business owners make decisions and what earns their trust. Two-sided marketplace background, where brand and buyer motions are distinct but interdependent Background in STEM, management consulting, finance, or other quantitative fields. Experience in high-growth or scaling environments where PMM infrastructure was still being built. Salary Range San Francisco: The pay range for this role is $148,000 - $203,500 per year. This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. Why you’ll love working at Faire Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success. Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog. Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form) Privacy For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)","2026-09-18T11:51:43-04:00","CAD",{"jsonldValid":14,"jsonld":29},{"id":44,"slug":45,"title":46,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":35,"country":36,"remote":14,"employmentType":47,"department":17,"content_html":48,"content_text":49,"years":20,"createdAt":50,"updatedAtISO":51,"postedAtISO":52,"hasSalary":24,"salaryMin":53,"salaryMax":54,"currency":41,"isPaid":14,"schema":55},"e7a691b75337673edc4a43d409b25dab15b34983b04483d8a7c2e56139862c9b","head-of-retailer-product-marketing-at-faire-1be7798282","Head of Retailer Product Marketing",[16],"\u003Cp>\u003Cstrong>About Faire\u003C/strong>\u003C/p>\n\u003Cp>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\u003C/p>\n\u003Cp>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.\u003C/p>\u003Cp>\u003Cstrong>About this role\u003C/strong>\u003C/p>\n\u003Cp>You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.\u003C/p>\n\u003Cp>\u003Cstrong>What you’ll do \u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle\u003C/li>\n\u003Cli>Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them\u003C/li>\n\u003Cli>Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution\u003C/li>\n\u003Cli>Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end\u003C/li>\n\u003Cli>Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight\u003C/li>\n\u003Cli>Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact\u003C/li>\n\u003Cli>Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Must haves:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back\u003C/li>\n\u003Cli>Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution\u003C/li>\n\u003Cli>A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work\u003C/li>\n\u003Cli>Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories\u003C/li>\n\u003Cli>Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early\u003C/li>\n\u003Cli>Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information\u003C/li>\n\u003Cli>Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact\u003C/li>\n\u003Cli>AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice to haves:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust\u003C/li>\n\u003Cli>Two-sided marketplace background, where brand and buyer motions are distinct but interdependent\u003C/li>\n\u003Cli>High-growth or scaling environments where PMM infrastructure was still being built\u003C/li>\n\u003Cli>Background in STEM, management consulting, finance, or another quantitative field\u003C/li>\n\u003C/ul>\n\u003Ch4>\u003Cstrong>Salary Range\u003C/strong>\u003C/h4>\n\u003Cp>\u003Cstrong>San Francisco:\u003C/strong> The pay range for this role is $208,000 - $286,000 per year. \u003C/p>\n\u003Cp>This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.\u003C/p>\u003Cp>\u003Cem>\u003Cem>Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).\u003C/em> Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Why you’ll love working at Faire\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Move fast:\u003C/strong> You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\u003C/li>\n\u003Cli>\u003Cstrong>Equipped to scale:\u003C/strong> We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\u003C/li>\n\u003Cli>\u003Cstrong>Best in class:\u003C/strong> Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\u003C/li>\n\u003Cli>\u003Cstrong>Real rewards.\u003C/strong> Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\u003C/li>\n\u003Cli>\u003Cstrong>Belonging:\u003C/strong> We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\u003C/li>\n\u003C/ul>\n\u003Cp>Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\u003C/p>\n\n\u003Cp>Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\u003C/p>\n\u003Cp>Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\u003C/p>\n\u003Cp>\u003Cstrong>Privacy\u003C/strong>\u003C/p>\n\u003Cp>For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)\u003C/p>","About Faire\nFaire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\nWe’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.About this role\nYou'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.\nWhat you’ll do \n\nOwn a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle\nLead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them\nOwn go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution\nLead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end\nPartner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight\nDesign and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact\nModel AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work\n\n \nQualifications\nMust haves:\n\nExperience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back\nDeep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution\nA builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work\nObsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories\nStrong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early\nBias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information\nFluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact\nAI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team\n\nNice to haves:\n\nRetail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust\nTwo-sided marketplace background, where brand and buyer motions are distinct but interdependent\nHigh-growth or scaling environments where PMM infrastructure was still being built\nBackground in STEM, management consulting, finance, or another quantitative field\n\nSalary Range\nSan Francisco: The pay range for this role is $208,000 - $286,000 per year. \nThis role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \nWhy you’ll love working at Faire\n\nMove fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\nEquipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\nBest in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\nReal rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\nBelonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\n\nFaire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\n\nFaire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\nFaire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\nPrivacy\nFor information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)",1782034063000,"2026-09-08 08:06:51","2026-06-05T20:35:43.000Z",208000,286000,{"jsonldValid":24,"jsonld":56},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Head of Retailer Product Marketing\",\"description\":\"\u003Cp>\u003Cstrong>About Faire\u003C/strong>\u003C/p>\\n\u003Cp>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\u003C/p>\\n\u003Cp>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.\u003C/p>\u003Cp>\u003Cstrong>About this role\u003C/strong>\u003C/p>\\n\u003Cp>You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.\u003C/p>\\n\u003Cp>\u003Cstrong>What you’ll do \u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle\u003C/li>\\n\u003Cli>Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them\u003C/li>\\n\u003Cli>Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution\u003C/li>\\n\u003Cli>Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end\u003C/li>\\n\u003Cli>Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight\u003C/li>\\n\u003Cli>Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact\u003C/li>\\n\u003Cli>Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong> \u003C/strong>\u003C/p>\\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\\n\u003Cp>\u003Cstrong>Must haves:\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back\u003C/li>\\n\u003Cli>Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution\u003C/li>\\n\u003Cli>A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work\u003C/li>\\n\u003Cli>Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories\u003C/li>\\n\u003Cli>Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early\u003C/li>\\n\u003Cli>Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information\u003C/li>\\n\u003Cli>Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact\u003C/li>\\n\u003Cli>AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Nice to haves:\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust\u003C/li>\\n\u003Cli>Two-sided marketplace background, where brand and buyer motions are distinct but interdependent\u003C/li>\\n\u003Cli>High-growth or scaling environments where PMM infrastructure was still being built\u003C/li>\\n\u003Cli>Background in STEM, management consulting, finance, or another quantitative field\u003C/li>\\n\u003C/ul>\\n\u003Ch4>\u003Cstrong>Salary Range\u003C/strong>\u003C/h4>\\n\u003Cp>\u003Cstrong>San Francisco:\u003C/strong> The pay range for this role is $208,000 - $286,000 per year. \u003C/p>\\n\u003Cp>This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.\u003C/p>\u003Cp>\u003Cem>\u003Cem>Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).\u003C/em> Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \u003Cbr>\u003C/em>\u003C/p>\\n\u003Cp>\u003Cstrong>Why you’ll love working at Faire\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>\u003Cstrong>Move fast:\u003C/strong> You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\u003C/li>\\n\u003Cli>\u003Cstrong>Equipped to scale:\u003C/strong> We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\u003C/li>\\n\u003Cli>\u003Cstrong>Best in class:\u003C/strong> Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\u003C/li>\\n\u003Cli>\u003Cstrong>Real rewards.\u003C/strong> Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\u003C/li>\\n\u003Cli>\u003Cstrong>Belonging:\u003C/strong> We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\u003C/li>\\n\u003C/ul>\\n\u003Cp>Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\u003C/p>\\n\\n\u003Cp>Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\u003C/p>\\n\u003Cp>Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\u003C/p>\\n\u003Cp>\u003Cstrong>Privacy\u003C/strong>\u003C/p>\\n\u003Cp>For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)\u003C/p>\",\"datePosted\":\"2026-06-05T20:35:43.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Faire\",\"sameAs\":\"https://www.faire.com/careers\",\"logo\":\"https://logo.clearbit.com/faire.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Faire\",\"value\":\"e7a691b75337673edc4a43d409b25dab15b34983b04483d8a7c2e56139862c9b\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"San Francisco\",\"addressRegion\":\"CA\",\"addressCountry\":\"CA\"}}}",{"id":58,"slug":59,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":35,"country":36,"remote":14,"employmentType":60,"department":17,"content_html":38,"content_text":61,"years":20,"createdAt":50,"updatedAtISO":51,"postedAtISO":62,"hasSalary":24,"salaryMin":25,"salaryMax":26,"currency":41,"isPaid":14,"schema":63},"e923c3c28734f3c887e926f5bc79d4538d6842984b93334d03b1a10973b2932f","senior-product-marketing-manager-at-faire-1c8fb839ea",[16],"About Faire\nFaire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\nWe’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.About this role\nProduct Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.\nWe're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.\nPositioning and messaging\n\nDevelop deep customer understanding for your product area and translate those insights into clear, compelling positioning.\nMake Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.\nSharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.\nHold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.\n\nGTM strategy and execution\n\nBuild and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.\nShip directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.\nExecute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.\nCoordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.\nAct as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.\n\nTeam and craft\n\nSpend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.\nUse AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.\n\nQualifications\nRequired\n\n6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, sales enablement, and GTM strategy for complex products.\nTrack record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.\nBuilder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.\nExperience building thematic campaigns across product areas, not just siloed launches.\nUses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.\nExperience conducting or directing customer research and translating findings into positioning.\nActively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.\n\nNice to have\n\nFamiliarity with how independent retailers or small business owners make decisions and what earns their trust.\nTwo-sided marketplace background, where brand and buyer motions are distinct but interdependent\nBackground in STEM, management consulting, finance, or other quantitative fields.\nExperience in high-growth or scaling environments where PMM infrastructure was still being built.\n\nSalary Range\nSan Francisco: The pay range for this role is $148,000 - $203,500 per year. \nThis role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \nWhy you’ll love working at Faire\n\nMove fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\nEquipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\nBest in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\nReal rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\nBelonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\n\nFaire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\n\nFaire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\nFaire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\nPrivacy\nFor information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)","2026-06-05T20:33:31.000Z",{"jsonldValid":24,"jsonld":64},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Senior Product Marketing Manager\",\"description\":\"\u003Cp>\u003Cstrong>About Faire\u003C/strong>\u003C/p>\\n\u003Cp>Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.\u003C/p>\\n\u003Cp>We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.\u003C/p>\u003Cp>\u003Cstrong>About this role\u003C/strong>\u003C/p>\\n\u003Cp>Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.\u003C/p>\\n\u003Cp>We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who makes complex products feel simple to customers, moves comfortably between strategy and execution, and brings clarity to ambiguous problems across a cross-functional team.\u003C/p>\\n\u003Cp>\u003Cem>Positioning and messaging\u003C/em>\u003C/p>\\n\u003Cul>\\n\u003Cli>Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.\u003C/li>\\n\u003Cli>Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.\u003C/li>\\n\u003Cli>Sharpen the positioning of products that already have a story, repositioning them so they land with a new or shifting audience.\u003C/li>\\n\u003Cli>Hold the thread across multiple launches in your area, surfacing a coherent narrative rather than a stack of individual product stories.\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cem>GTM strategy and execution\u003C/em>\u003C/p>\\n\u003Cul>\\n\u003Cli>Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.\u003C/li>\\n\u003Cli>Ship directionally right launches fast. Comfortable making calls with 70% of the information and adjusting after, rather than waiting for perfect.\u003C/li>\\n\u003Cli>Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.\u003C/li>\\n\u003Cli>Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.\u003C/li>\\n\u003Cli>Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve. Get involved upstream and shape roadmaps through customer insight.\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cem>Team and craft\u003C/em>\u003C/p>\\n\u003Cul>\\n\u003Cli>Spend real time with customers and bring their POV into strategic conversations. Ground decisions in research and feedback rather than internal assumptions.\u003C/li>\\n\u003Cli>Use AI tools to sharpen and accelerate your work, and contribute to a culture of peer learning on the PMM team around how we experiment with and adopt AI.\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Qualifications\u003C/strong>\u003C/p>\\n\u003Cp>\u003Cem>Required\u003C/em>\u003C/p>\\n\u003Cul>\\n\u003Cli>6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.\u003C/li>\\n\u003Cli>Track record of building positioning from scratch and reworking the positioning of existing products, then driving consistency across multiple channels.\u003C/li>\\n\u003Cli>Builder who makes order from chaos. Comfortable when the path isn't obvious, and energized by the chance to create structure where there is none.\u003C/li>\\n\u003Cli>Experience building thematic campaigns across product areas, not just siloed launches.\u003C/li>\\n\u003Cli>Uses data to size opportunities, measure impact, and pressure-test strategy. Fluent in the metrics that move the business.\u003C/li>\\n\u003Cli>Experience conducting or directing customer research and translating findings into positioning.\u003C/li>\\n\u003Cli>Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cem>Nice to have\u003C/em>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience marketing payments, credit, lending, or other financial products where customer trust and education are central to adoption.\u003C/li>\\n\u003Cli>Familiarity with how independent retailers or small business owners make decisions and what earns their trust.\u003C/li>\\n\u003Cli>Two-sided marketplace background, where brand and buyer motions are distinct but interdependent\u003C/li>\\n\u003Cli>Background in STEM, management consulting, finance, or other quantitative fields.\u003C/li>\\n\u003Cli>Experience in high-growth or scaling environments where PMM infrastructure was still being built.\u003C/li>\\n\u003C/ul>\\n\u003Ch4>Salary Range\u003C/h4>\\n\u003Cp>\u003Cstrong>San Francisco:\u003C/strong> The pay range for this role is $148,000 - $203,500 per year. \u003C/p>\\n\u003Cp>This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.\u003C/p>\u003Cp>\u003Cem>\u003Cem>Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday).\u003C/em> Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. \u003Cbr>\u003C/em>\u003C/p>\\n\u003Cp>\u003Cstrong>Why you’ll love working at Faire\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>\u003Cstrong>Move fast:\u003C/strong> You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.\u003C/li>\\n\u003Cli>\u003Cstrong>Equipped to scale:\u003C/strong> We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.\u003C/li>\\n\u003Cli>\u003Cstrong>Best in class:\u003C/strong> Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.\u003C/li>\\n\u003Cli>\u003Cstrong>Real rewards.\u003C/strong> Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.\u003C/li>\\n\u003Cli>\u003Cstrong>Belonging:\u003C/strong> We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.\u003C/li>\\n\u003C/ul>\\n\u003Cp>Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.\u003C/p>\\n\\n\u003Cp>Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.\u003C/p>\\n\u003Cp>Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.  To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)\u003C/p>\\n\u003Cp>\u003Cstrong>Privacy\u003C/strong>\u003C/p>\\n\u003Cp>For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)\u003C/p>\",\"datePosted\":\"2026-06-05T20:33:31.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Faire\",\"sameAs\":\"https://www.faire.com/careers\",\"logo\":\"https://logo.clearbit.com/faire.com\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Faire\",\"value\":\"e923c3c28734f3c887e926f5bc79d4538d6842984b93334d03b1a10973b2932f\"},\"employmentType\":\"FULL_TIME\",\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"San Francisco\",\"addressRegion\":\"CA\",\"addressCountry\":\"CA\"}}}",{"id":66,"slug":67,"title":68,"companyname":69,"companylogo":70,"companyTagline":71,"companyIndustry":72,"city":73,"country":13,"remote":14,"employmentType":74,"department":75,"content_html":76,"content_text":77,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":80,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":27,"isPaid":14,"schema":81},"269769b49035536a7f3045aa030258e30706e39c77290c95c2bd171031533484","ai-gtm-archtiect-at-tricentis-9e110f7cc2","AI GTM Archtiect","Tricentis","https://cdn.jobboardwise.com/logo/tricentis.com","Tricentis is a global leader in continuous testing and quality engineering.","Software Development","US - Austin",[16],"Data","\u003Ch1>Why This Role Exists\u003C/h1>\u003Cp>AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience.  Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey.  In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences.\u003C/p>\u003Ch1>What You’ll Own\u003C/h1>\u003Cul>\u003Cli>You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes.\u003C/li>\u003Cli>You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively.\u003C/li>\u003Cli>You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities.\u003C/li>\u003Cli>You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes.\u003C/li>\u003Cli>You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance.\u003C/li>\u003Cli>You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions.\u003C/li>\u003Cli>You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Challenges You’ll Help Solve\u003C/h1>\u003Cul>\u003Cli>Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand.\u003C/li>\u003Cli>Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality.\u003C/li>\u003Cli>Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility.\u003C/li>\u003Cli>Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement.\u003C/li>\u003Cli>Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes.\u003C/li>\u003Cli>Converting AI experimentation into scalable programs with measurable customer and business outcomes.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Skills for Success\u003C/h1>\u003Ch2>Required Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>AI-powered GTM transformation: \u003C/b>You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency.\u003C/li>\u003Cli>\u003Cb>Revenue process architecture: \u003C/b>You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes.\u003C/li>\u003Cli>\u003Cb>Cross-functional enterprise leadership: \u003C/b>You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities.\u003C/li>\u003Cli>\u003Cb>GTM systems strategy: \u003C/b>You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value.\u003C/li>\u003Cli>\u003Cb>Data-informed decision-making: \u003C/b>You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement.\u003C/li>\u003Cli>\u003Cb>Program and change leadership: \u003C/b>You have led complex transformation programs, influenced adoption, and sustained new ways of working.\u003C/li>\u003Cli>\u003Cb>Executive communication and influence: \u003C/b>You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences.\u003C/li>\u003Cli>\u003Cb>Partner and vendor management: \u003C/b>You have coordinated internal teams and external experts to accelerate delivery and capability development.\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>Preferred Skills\u003C/h2>\u003Cul>\u003Cli>You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments.\u003C/li>\u003Cli>You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization.\u003C/li>\u003Cli>You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs.\u003C/li>\u003Cli>You may bring familiarity with AI governance, compliance, or responsible AI frameworks.\u003C/li>\u003Cli>You may bring experience supporting enterprise operating-model transformation or integration programs.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>\u003Cb>Success in Your First Year\u003C/b>\u003C/h1>\u003Cp>MILESTONE | EXPECTED OUTCOMES\u003C/p>\u003Cp>\u003Cb>First 90 Days\u003C/b>\u003C/p>\u003Cp>Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval.\u003C/p>\u003Cp>\u003Cb>Six Months\u003C/b>\u003C/p>\u003Cp>Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap.\u003C/p>\u003Cp>\u003Cb>Twelve Months\u003C/b>\u003C/p>\u003Cp>Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities.\u003C/p>\u003Ch1>Why Join\u003C/h1>\u003Cul>\u003Cli>You will shape how AI transforms commercial operations and customer engagement.\u003C/li>\u003Cli>You will own high-impact work connected to growth, productivity, and customer outcomes.\u003C/li>\u003Cli>You will partner with leaders across multiple business functions.\u003C/li>\u003Cli>You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy.\u003C/li>\u003Cli>You will build durable capabilities that influence how work gets done across the organization.\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.\u003Cbr>\u003Cbr>\u003C/span>\u003Cb>\u003Cu>\u003Cspan>Global Sanctions Compliance\u003Cbr>\u003C/span>\u003C/u>\u003C/b>\u003Cspan>\u003Cbr>We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.\u003C/span>\u003C/p>\u003Cp>\u003Cb>\u003Cu>\u003Cspan>U.S. Work Authorization:\u003C/span>\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cspan>\u003Cbr>This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.\u003C/span> \u003C/p>","Why This Role Exists AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience. Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey. In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences. What You’ll Own You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes. You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively. You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities. You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes. You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance. You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions. You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations. Challenges You’ll Help Solve Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand. Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality. Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility. Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement. Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes. Converting AI experimentation into scalable programs with measurable customer and business outcomes. Skills for Success Required Skills AI-powered GTM transformation: You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency. Revenue process architecture: You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes. Cross-functional enterprise leadership: You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities. GTM systems strategy: You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value. Data-informed decision-making: You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement. Program and change leadership: You have led complex transformation programs, influenced adoption, and sustained new ways of working. Executive communication and influence: You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences. Partner and vendor management: You have coordinated internal teams and external experts to accelerate delivery and capability development. Preferred Skills You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments. You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization. You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs. You may bring familiarity with AI governance, compliance, or responsible AI frameworks. You may bring experience supporting enterprise operating-model transformation or integration programs. Success in Your First Year MILESTONE | EXPECTED OUTCOMES First 90 Days Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval. Six Months Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap. Twelve Months Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities. Why Join You will shape how AI transforms commercial operations and customer engagement. You will own high-impact work connected to growth, productivity, and customer outcomes. You will partner with leaders across multiple business functions. You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy. You will build durable capabilities that influence how work gets done across the organization. Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law. Global Sanctions Compliance We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment. U.S. Work Authorization: This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.",1789784795000,"2026-09-19 04:31:00","Posted Today",{"jsonldValid":14,"jsonld":29},{"id":83,"slug":84,"title":85,"companyname":86,"companylogo":87,"companyTagline":88,"companyIndustry":89,"city":90,"country":13,"remote":14,"employmentType":91,"department":17,"content_html":92,"content_text":93,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":94,"hasSalary":24,"salaryMin":95,"salaryMax":96,"currency":27,"isPaid":14,"schema":97},"85ad575c47905c3f8685dc3024ddd079a89a95c8bc967b96983da47f937f5881","director-product-marketing-at-zocdoc-e0726c6901","Director, Product Marketing","Zocdoc","https://cdn.jobboardwise.com/logo/zocdoc.com","Zocdoc is the beginning of a better healthcare experience for millions of patients every month.","Internet Publishing","New York",[16],"\u003Cp>\u003Cstrong>Our Mission\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.  \u003C/p>\n\u003Cp>We’re here to give power to the patient. \u003C/p>\n\u003Cp>For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to\u003Cstrong> \u003C/strong>power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.\u003C/p>\n\u003Cp>Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from \u003Cem>seeking\u003C/em> to \u003Cem>getting\u003C/em>. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.\u003C/p>\n\u003Cp>Fixing healthcare starts with fixing access to it. And we're still just getting started.\u003C/p>\n\u003Cp>\u003Cstrong>Your Impact on Our Mission\u003C/strong>\u003C/p>\n\u003Cp>As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.\u003C/p>\n\n\u003Cp>\u003Cstrong>Your day-to-day is...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for\u003C/li>\n\u003Cli>Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution\u003C/li>\n\u003Cli>Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit\u003C/li>\n\u003Cli>Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll Enjoy This Role If You...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Love turning complex user behaviors into clear, compelling positioning and GTM strategy\u003C/li>\n\u003Cli>Are energized by building and coaching a team of product marketers\u003C/li>\n\u003Cli>Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience\u003C/li>\n\u003Cli>Have an interest in transforming the healthcare experience for millions of patients\u003C/li>\n\u003Cli>Are comfortable being the accountable owner of a narrative that spans multiple products and teams\u003C/li>\n\u003Cli>Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll be successful in this role if you...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers\u003C/li>\n\u003Cli>Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business\u003C/li>\n\u003Cli>Have a track record of shaping company-level narrative and positioning, not just individual product launches\u003C/li>\n\u003Cli>Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent\u003C/li>\n\u003Cli>Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information\u003C/li>\n\u003Cli>Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations\u003C/li>\n\u003Cli>Have applied external market and industry insight to sharpen positioning and drive performance\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Benefits\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Flexible, hybrid work environment at our convenient Soho location\u003C/li>\n\u003Cli>Unlimited Vacation\u003C/li>\n\u003Cli>100% paid employee health benefit options (including medical, dental, and vision)\u003C/li>\n\u003Cli>Commuter Benefits\u003C/li>\n\u003Cli>401(k) with employer funded match\u003C/li>\n\u003Cli>Corporate wellness program with Wellhub\u003C/li>\n\u003Cli>Sabbatical leave (for employees with 5+ years of service)\u003C/li>\n\u003Cli>Competitive paid parental leave and fertility/family planning reimbursement\u003C/li>\n\u003Cli>Cell phone reimbursement\u003C/li>\n\u003Cli>Catered lunch everyday along with beverages and snacks\u003C/li>\n\u003Cli>Employee Resource Groups and ZocClubs to promote shared community and belonging\u003C/li>\n\u003Cli>Great Place to Work Certified\u003C/li>\n\u003C/ul>\u003Cp>Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.\u003C/p>\u003Cp>NYC Base Salary Range\u003C/p>\u003Cp>$210,000—$270,000 USD\u003C/p>\u003Cp>\u003Cstrong>About us\u003Cbr>\u003C/strong>Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. \u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - \u003Cem>Together, Not Alone\u003C/em>, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.\u003Cbr>\u003Cbr>Job Applicant Privacy Notice\u003C/p>","Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. Your Impact on Our Mission As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work. Your day-to-day is... Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact You'll Enjoy This Role If You... Love turning complex user behaviors into clear, compelling positioning and GTM strategy Are energized by building and coaching a team of product marketers Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience Have an interest in transforming the healthcare experience for millions of patients Are comfortable being the accountable owner of a narrative that spans multiple products and teams Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you You'll be successful in this role if you... Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business Have a track record of shaping company-level narrative and positioning, not just individual product launches Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations Have applied external market and industry insight to sharpen positioning and drive performance Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness program with Wellhub Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $210,000—$270,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice","2026-09-18T21:41:20-04:00",210000,270000,{"jsonldValid":14,"jsonld":29},{"id":99,"slug":100,"title":101,"companyname":102,"companylogo":103,"companyTagline":104,"companyIndustry":105,"city":106,"country":107,"remote":14,"employmentType":108,"department":17,"content_html":109,"content_text":110,"years":20,"createdAt":78,"updatedAtISO":79,"postedAtISO":80,"hasSalary":14,"salaryMin":20,"salaryMax":20,"currency":111,"isPaid":14,"schema":112},"85633b30f7fcc0dff5f101780400ba180a27b88c3040cf933c11cfca3a638913","senior-product-marketing-at-wolters-kluwer-0d8c5c659a","Senior Product Marketing","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","ITA - Milan","Italy",[16],"\u003Cp>We are looking for a\u003Cb> Senior Marketing professiona\u003C/b>l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.\u003Cbr>In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.\u003Cbr>You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.\u003Cbr>This position is designed for someone who thrives on responsibility:\u003Cbr>you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.\u003Cbr>If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.\u003C/p>\u003Cp>\u003Cb>Your Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cbr>As the person responsible for the economic performance of your assigned product line, you will:\u003Cbr>\u003Cb>Market & Strategy\u003C/b>\u003Cbr>• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—\u003Cbr>to ensure a customer-centric product offering with clear differentiation.\u003Cbr>• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.\u003Cbr>• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Planning & Go-to-Market\u003C/b>\u003Cbr>• Set sales budgets and commercial targets by product and channel.\u003Cbr>• Design and execute omnichannel marketing plans aligned with business objectives, with a strong\u003Cbr>focus on digital marketing.\u003Cbr>• Manage online and offline communication campaigns and produce high-performing, interactive\u003Cbr>content across formats (blogs, case studies, social media, newsletters, webinars, events).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Execution & Performance\u003C/b>\u003Cbr>• Coordinate creative, media, and digital agencies for the development of campaigns and marketing\u003Cbr>materials (brochures, presentations, videos, etc.).\u003Cbr>• Monitor key business indicators and communication-campaign performance metrics.\u003Cbr>• Support training programs for sales channels and commercial teams.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Your Profile\u003C/b>\u003Cbr>You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or\u003Cbr>Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in\u003Cbr>multinational environments.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>You bring:\u003C/b>\u003Cbr>• Strong strategic and operational marketing expertise.\u003Cbr>• An entrepreneurial mindset, proactivity, and a strong sense of ownership.\u003Cbr>• Proven project-management skills with the ability to coordinate cross-functional teams.\u003Cbr>• Solid and up-to-date knowledge of digital marketing.\u003C/p>\u003Cp>Excellent analytical, planning, multitasking, and problem-solving abilities.\u003Cbr>• Team spirit, strong communication skills, and a proactive, collaborative attitude.\u003Cbr>• Outstanding writing and storytelling skills across multiple channels.\u003Cbr>• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.\u003Cbr>• Flexibility, enthusiasm, and a hands-on approach.\u003Cbr>• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.\u003Cbr>• Fluency in English (C1 level), both written and spoken.\u003Cbr>• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What We Offer\u003C/b>\u003Cbr>• Hybrid model: 2 days per week in the office, 3 days remote\u003Cbr>• Meal vouchers: €8 per day\u003Cbr>• Health insurance: coverage according to the applicable collective agreement\u003Cbr>• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities\u003Cbr>• Work from Anywhere: up to 20 days per year working remotely within the EU\u003Cbr>Join Wolters Kluwer!\u003Cbr>Become part of a global technology company that makes a difference every day.\u003Cbr>Make a difference. If making a difference matters to you, then you matter to us.\u003Cbr>We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.\u003Cbr>We look forward to meeting you!\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","We are looking for a Senior Marketing professiona l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector. You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions. This position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem. If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions. Your Responsibilities As the person responsible for the economic performance of your assigned product line, you will: Market & Strategy • Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics— to ensure a customer-centric product offering with clear differentiation. • Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions. • Define the Value Proposition and craft compelling, consistent, and impactful storytelling. Planning & Go-to-Market • Set sales budgets and commercial targets by product and channel. • Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing. • Manage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events). Execution & Performance • Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.). • Monitor key business indicators and communication-campaign performance metrics. • Support training programs for sales channels and commercial teams. Your Profile You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments. You bring: • Strong strategic and operational marketing expertise. • An entrepreneurial mindset, proactivity, and a strong sense of ownership. • Proven project-management skills with the ability to coordinate cross-functional teams. • Solid and up-to-date knowledge of digital marketing. Excellent analytical, planning, multitasking, and problem-solving abilities. • Team spirit, strong communication skills, and a proactive, collaborative attitude. • Outstanding writing and storytelling skills across multiple channels. • Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools. • Flexibility, enthusiasm, and a hands-on approach. • Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers. • Fluency in English (C1 level), both written and spoken. • Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.). What We Offer • Hybrid model: 2 days per week in the office, 3 days remote • Meal vouchers: €8 per day • Health insurance: coverage according to the applicable collective agreement • Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities • Work from Anywhere: up to 20 days per year working remotely within the EU Join Wolters Kluwer! Become part of a global technology company that makes a difference every day. Make a difference. If making a difference matters to you, then you matter to us. We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity. We look forward to meeting you! #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.","EUR",{"jsonldValid":14,"jsonld":29},1789810847446]