[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"$fV5gNXT59me-9MP_mnLnMknK4pmfdceZYQZifXIIbPIE":3,"$fU9wk9xuPRAv9ojnkhtFKSh_kd7BJMrYKIlHM92RU2HY":33},{"job":4},{"id":5,"applyToken":6,"slug":7,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":15,"applicantStates":16,"remote":17,"employmentType":18,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":26,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":32},"a901a615eff3d91bc84467798666854b2dc03143fcd0f09e42f7d196fc29dcf4","fe5f9eb1109106f7bdf17e5a4865cb0e2b357e88cf38479c3926cace03ac3117","senior-product-marketing-manager-go-to-market-excellence-at-klaviyo-f3b21df9b0","Senior Product Marketing Manager, Go-to-Market Excellence","Klaviyo","https://cdn.jobboardwise.com/logo/klaviyo.com","Klaviyo is the only CRM built for B2C brands. Know, engage, and grow your audience like never before.","Marketing Services","San Francisco","United States",[],[],false,[19],"Full-time","Product","\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>About the team and role:\u003C/strong>\u003C/p>\n\u003Cp>We’re looking for a Senior Product Marketing Manager to own Go-to-Market Excellence: the programs, plays, and enablement that turn Klaviyo’s product innovation into pipeline, adoption, and revenue. You’ll make it easier for our sellers, Customer Success Managers, and partners to tell the Klaviyo story, win deals, and help customers get more value from our expanding platform.\u003C/p>\n\u003Cp>You’ll be the connective tissue between Product Marketing and the field. You’ll partner with Sales, Customer Success, Enablement, Partnerships, GTM Ops, and fellow PMMs to build scalable sales plays, drive product adoption across the CSM organization, and shape a clear enablement strategy that reaches our direct teams and extends to agency and technology partners. You’ll bring field and customer insight back to Product and PMM so the next launch is sharper than the last.\u003C/p>\n\u003Cp>If you’re energized by making sellers and CSMs more effective, thrive in a fast-paced, high-growth environment, and want to build the operating model for how Klaviyo goes to market, this role is built for you.\u003C/p>\n\u003Cp>\u003Cstrong>How you'll make a difference:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Seller Experience:\u003C/strong> Own the end-to-end experience for sellers: what they need, when they need it, and how they find it. Make our messaging, assets, and product knowledge easy to access and use, and simplify the path from product launch to the field.\u003C/li>\n\u003Cli>\u003Cstrong>Sales Plays & Programs:\u003C/strong> Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership.\u003C/li>\n\u003Cli>\u003Cstrong>CSM Product Adoption:\u003C/strong> Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases.\u003C/li>\n\u003Cli>\u003Cstrong>Enablement Strategy:\u003C/strong> Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support, working with Enablement to deliver training, certification, and ongoing learning that sticks.\u003C/li>\n\u003Cli>\u003Cstrong>Partner Extension:\u003C/strong> Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence.\u003C/li>\n\u003Cli>\u003Cstrong>Launch-to-Field Translation:\u003C/strong> Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives, assets, and readiness, and make sure the field is prepared before go-live.\u003C/li>\n\u003Cli>\u003Cstrong>Field Insight & Roadmap Influence:\u003C/strong> Gather win/loss, call, and deal insight; spot patterns in what the field and customers need; and bring them to PMM and Product to shape messaging and priorities.\u003C/li>\n\u003Cli>\u003Cstrong>Measurement:\u003C/strong> Define and track success metrics for plays, programs, and enablement, such as win rate, pipeline influence, content usage, adoption, and attach. Use results to iterate.\u003C/li>\n\u003Cli>Performs other related duties as assigned to support the overall objectives of the Klaviyo PMM organization and GTM teams.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who you are:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles.\u003C/li>\n\u003Cli>Proven track record of building sales plays, programs, and enablement that measurably improved field performance.\u003C/li>\n\u003Cli>Experience working directly with sales and customer success teams, and credibility with sellers and CSMs.\u003C/li>\n\u003Cli>Experience building enablement for, or marketing through, channel or ecosystem partners is a plus.\u003C/li>\n\u003Cli>Marketing technology and/or e-commerce experience is a plus.\u003C/li>\n\u003Cli>Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy.\u003C/li>\n\u003Cli>Clear communicator who simplifies complex products into business value.\u003C/li>\n\u003Cli>Influential cross-functional partner who can drive alignment without formal authority.\u003C/li>\n\u003Cli>Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams.\u003C/li>\n\u003Cli>Self-starter with an owner mindset, accountable for business results and not only deliverables.\u003C/li>\n\u003Cli>Love and thrive in a fast-paced, dynamic environment.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Education and Experience:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.\u003C/li>\n\u003Cli>At least five years of related experience required, including product marketing, sales enablement, or field marketing at a software company.\u003C/li>\n\u003Cli>Experience with sales and CS enablement platforms and CRM tools is preferred.\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Massachusetts Applicants:\u003Cbr>\u003C/strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\n\u003Chr>\n\u003Cp>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range For US Locations:\u003C/p>\u003Cp>$116,000—$174,000 USD\u003C/p>\u003Cp>\u003Cem>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the team and role: We’re looking for a Senior Product Marketing Manager to own Go-to-Market Excellence: the programs, plays, and enablement that turn Klaviyo’s product innovation into pipeline, adoption, and revenue. You’ll make it easier for our sellers, Customer Success Managers, and partners to tell the Klaviyo story, win deals, and help customers get more value from our expanding platform. You’ll be the connective tissue between Product Marketing and the field. You’ll partner with Sales, Customer Success, Enablement, Partnerships, GTM Ops, and fellow PMMs to build scalable sales plays, drive product adoption across the CSM organization, and shape a clear enablement strategy that reaches our direct teams and extends to agency and technology partners. You’ll bring field and customer insight back to Product and PMM so the next launch is sharper than the last. If you’re energized by making sellers and CSMs more effective, thrive in a fast-paced, high-growth environment, and want to build the operating model for how Klaviyo goes to market, this role is built for you. How you'll make a difference: Seller Experience: Own the end-to-end experience for sellers: what they need, when they need it, and how they find it. Make our messaging, assets, and product knowledge easy to access and use, and simplify the path from product launch to the field. Sales Plays & Programs: Build and maintain scalable sales plays and cross-functional GTM programs, including target personas, discovery questions, objection handling, competitive positioning, and proof points, with Sales, Marketing, and PMM leadership. CSM Product Adoption: Partner with Customer Success to turn product capabilities into repeatable adoption, cross-sell, and expansion motions, including customer-ready talk tracks, playbooks, and use cases. Enablement Strategy: Define the strategy and cadence for product and messaging enablement across Sales, CS, and Support, working with Enablement to deliver training, certification, and ongoing learning that sticks. Partner Extension: Extend core messaging, plays, and enablement to agency, technology, and ecosystem partners so they can sell and implement Klaviyo with confidence. Launch-to-Field Translation: Work with Platform and product PMMs to turn launches and roadmap into field-ready narratives, assets, and readiness, and make sure the field is prepared before go-live. Field Insight & Roadmap Influence: Gather win/loss, call, and deal insight; spot patterns in what the field and customers need; and bring them to PMM and Product to shape messaging and priorities. Measurement: Define and track success metrics for plays, programs, and enablement, such as win rate, pipeline influence, content usage, adoption, and attach. Use results to iterate. Performs other related duties as assigned to support the overall objectives of the Klaviyo PMM organization and GTM teams. Who you are: 5+ years of experience in B2B SaaS product marketing, sales enablement, or field marketing, with experience supporting complex, multi-stakeholder sales cycles. Proven track record of building sales plays, programs, and enablement that measurably improved field performance. Experience working directly with sales and customer success teams, and credibility with sellers and CSMs. Experience building enablement for, or marketing through, channel or ecosystem partners is a plus. Marketing technology and/or e-commerce experience is a plus. Strong analytical mindset: able to translate pipeline, revenue, adoption, and usage data into practical strategy. Clear communicator who simplifies complex products into business value. Influential cross-functional partner who can drive alignment without formal authority. Strong program management and organizational skills, with the ability to prioritize across many stakeholders and concurrent workstreams. Self-starter with an owner mindset, accountable for business results and not only deliverables. Love and thrive in a fast-paced, dynamic environment. Education and Experience: Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience. At least five years of related experience required, including product marketing, sales enablement, or field marketing at a software company. Experience with sales and CS enablement platforms and CRM tools is preferred. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $116,000—$174,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).",0,1792516970000,"2026-10-20 19:25:08","2026-10-20T13:31:21-04:00","",true,116000,174000,"USD",{"jsonldValid":17,"jsonld":27},{"jobs":34},[35,45,57,66,83,94],{"id":36,"applyToken":37,"slug":38,"title":8,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":39,"country":14,"applicantCountries":40,"applicantStates":41,"remote":17,"employmentType":42,"department":20,"content_html":21,"content_text":22,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":43,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":44},"43d27615443a1b83eec991d1cac958b3a001baf26fc283469c96f8a005b6a42f","19155194643d41cd814aad9d8680bea38d02895423d59261ed7103f678c82e33","senior-product-marketing-manager-go-to-market-excellence-at-klaviyo-08a77b730b","Boston",[],[],[19],"2026-10-20T13:31:19-04:00",{"jsonldValid":17,"jsonld":27},{"id":46,"applyToken":47,"slug":48,"title":49,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":14,"applicantCountries":50,"applicantStates":51,"remote":17,"employmentType":52,"department":20,"content_html":53,"content_text":54,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":55,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":56},"b734b3e89ef3ff2acdad8ce73e207b50689cd22bfd0e6e5c0f7c8e4b68c7d797","117692145d054cdc0456422e8d30aabb6dd161cfdf60ac01ee80a9c2322af17e","senior-product-marketing-manager-personalization-at-klaviyo-50832da93e","Senior Product Marketing Manager, Personalization",[],[],[19],"\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>About the team and role:\u003C/strong>\u003C/p>\n\u003Cp>We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, and puts them to work in segments, flows, and campaigns. As Klaviyo leads the shift to AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority.\u003C/p>\n\u003Cp>You’ll be the dedicated PMM partner to the Personalization product team. You’ll shape the roadmap with market and customer insight, lead launches that drive adoption, attach, and revenue, and turn complex data science into clear, compelling value for marketers and executives. You’ll work closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops to bring it to market.\u003C/p>\n\u003Cp>If you love making complex technology simple, thrive in a fast-paced, high-growth environment, and want to show how intelligent, personalized experiences drive growth, this role is built for you.\u003C/p>\n\u003Cp>\u003Cstrong>How you'll make a difference:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Positioning & Storytelling:\u003C/strong> Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative.\u003C/li>\n\u003Cli>\u003Cstrong>Product Launches:\u003C/strong> Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops.\u003C/li>\n\u003Cli>\u003Cstrong>Packaging & Pricing:\u003C/strong> Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand.\u003C/li>\n\u003Cli>\u003Cstrong>Roadmap Influence:\u003C/strong> Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities.\u003C/li>\n\u003Cli>\u003Cstrong>Adoption & Revenue Growth:\u003C/strong> Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention.\u003C/li>\n\u003Cli>\u003Cstrong>Sales Enablement:\u003C/strong> Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners.\u003C/li>\n\u003Cli>\u003Cstrong>Customer Evidence & Thought Leadership:\u003C/strong> Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press.\u003C/li>\n\u003Cli>\u003Cstrong>Measurement:\u003C/strong> Define success metrics for launches and programs, report on results, and iterate.\u003C/li>\n\u003Cli>Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who you are:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption.\u003C/li>\n\u003Cli>Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives.\u003C/li>\n\u003Cli>Marketing technology and/or e-commerce experience is a significant plus.\u003C/li>\n\u003Cli>Examples of great positioning and messaging that cut through the noise and differentiated your product or service.\u003C/li>\n\u003Cli>Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast.\u003C/li>\n\u003Cli>Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story.\u003C/li>\n\u003Cli>Excellent verbal and written communication and presentation skills, including with senior leaders.\u003C/li>\n\u003Cli>Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success.\u003C/li>\n\u003Cli>Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams.\u003C/li>\n\u003Cli>Curiosity about customers and a passion for going deep into a technical product.\u003C/li>\n\u003Cli>Love and thrive in a fast-paced, dynamic environment.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Education and Experience:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.\u003C/li>\n\u003Cli>At least five years of related experience required, including product marketing at a software company.\u003C/li>\n\u003Cli>Experience with sales enablement and working with Sales and Customer Success teams is preferred.\u003C/li>\n\u003Cli>Experience with AI/ML, analytics, CDP, or marketing automation products is preferred.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cbr>\u003Cbr>\u003C/p>\u003Cp>\u003Cstrong>Massachusetts Applicants:\u003Cbr>\u003C/strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\n\u003Chr>\n\u003Cp>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range For US Locations:\u003C/p>\u003Cp>$116,000—$174,000 USD\u003C/p>\u003Cp>\u003Cem>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the team and role: We’re looking for a Senior Product Marketing Manager to own the core narrative and innovation for Klaviyo Personalization, which helps brands turn first-party customer data into more relevant, higher-converting experiences across every channel. Personalization combines predictive models and AI, including Predicted CLV, RFM, Next Best Product, personalized send time, audience optimization, and personalized content and offers, and puts them to work in segments, flows, and campaigns. As Klaviyo leads the shift to AI-driven, autonomous marketing, Personalization is a key differentiator and growth priority. You’ll be the dedicated PMM partner to the Personalization product team. You’ll shape the roadmap with market and customer insight, lead launches that drive adoption, attach, and revenue, and turn complex data science into clear, compelling value for marketers and executives. You’ll work closely with Platform PMM, Integrated Marketing, Sales, Customer Success, Enablement, and GTM Ops to bring it to market. If you love making complex technology simple, thrive in a fast-paced, high-growth environment, and want to show how intelligent, personalized experiences drive growth, this role is built for you. How you'll make a difference: Positioning & Storytelling: Define the value proposition, messaging, and positioning for Personalization and its place in Klaviyo’s broader platform and AI narrative. Product Launches: Lead go-to-market strategy and launch plans for new features and packaging, aligning Product, Sales, Customer Success, Enablement, Integrated Marketing, Support, and GTM Ops. Packaging & Pricing: Partner with Product on how Personalization is packaged relative to the core platform, making it easy to buy, sell, and expand. Roadmap Influence: Be the voice of the customer and market with Product; synthesize research, beta feedback, win/loss data, and field input to shape priorities. Adoption & Revenue Growth: Develop campaigns, proof points, ROI models, and cross-sell playbooks that drive attach, usage, and retention. Sales Enablement: Build GTM assets (decks, one-pagers, ROI calculators, demos, training) and serve as the Personalization SME for Sales, Customer Success, and Partners. Customer Evidence & Thought Leadership: Develop customer stories, benchmarks, and data-driven content that show the impact of personalization, and represent Klaviyo at events and with analysts and press. Measurement: Define success metrics for launches and programs, report on results, and iterate. Performs other related duties as assigned to support the K:Marketing PMM organization and the Personalization business. Who you are: 5+ years of experience in B2B SaaS product marketing, with a track record of leading successful product launches from positioning through adoption. Experience marketing data-, analytics-, or AI/ML-driven products, and the ability to turn technical concepts into clear, differentiated messaging for marketers and executives. Marketing technology and/or e-commerce experience is a significant plus. Examples of great positioning and messaging that cut through the noise and differentiated your product or service. Know what great work looks like: you bring proven launch frameworks and playbooks, and know when to create your own to move fast. Strong analytical skills, with comfort using data to size opportunities, measure impact, and tell a persuasive story. Excellent verbal and written communication and presentation skills, including with senior leaders. Excellent cross-functional collaboration and influence skills; able to lead without authority across Product, Sales, Marketing, and Customer Success. Strong organizational skills and attention to detail, with the ability to prioritize and meet deadlines across multiple concurrent workstreams. Curiosity about customers and a passion for going deep into a technical product. Love and thrive in a fast-paced, dynamic environment. Education and Experience: Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience. At least five years of related experience required, including product marketing at a software company. Experience with sales enablement and working with Sales and Customer Success teams is preferred. Experience with AI/ML, analytics, CDP, or marketing automation products is preferred. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $116,000—$174,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).","2026-10-20T09:38:53-04:00",{"jsonldValid":17,"jsonld":27},{"id":58,"applyToken":59,"slug":60,"title":49,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":39,"country":14,"applicantCountries":61,"applicantStates":62,"remote":17,"employmentType":63,"department":20,"content_html":53,"content_text":54,"years":23,"createdAt":24,"updatedAtISO":25,"postedAtISO":64,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":29,"salaryMax":30,"currency":31,"isPaid":17,"schema":65},"ecded37626d79e6c17b4c060e3dfd37fa0106a1142ac73220b4d9f29ee421bf6","77c73224b23dc91ade6cfb887330cfb3e41d62e57684cd7a95fb236a3f0c2161","senior-product-marketing-manager-personalization-at-klaviyo-91ae0b863a",[],[],[19],"2026-10-20T09:38:51-04:00",{"jsonldValid":17,"jsonld":27},{"id":67,"applyToken":68,"slug":69,"title":70,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":39,"country":14,"applicantCountries":71,"applicantStates":72,"remote":17,"employmentType":73,"department":74,"content_html":75,"content_text":76,"years":23,"createdAt":77,"updatedAtISO":78,"postedAtISO":79,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":80,"salaryMax":81,"currency":31,"isPaid":17,"schema":82},"4f3b9b7164e354b601a399f7e6be717f548718e68ff47345d45aab555a903255","356699dd43a8609f62e2f69023240b4df96a2164f4dfc18b131a8756fb653f1d","senior-lead-go-to-market-architect-at-klaviyo-2d3d1b3d71","Senior Lead Go-To-Market Architect",[],[],[19],"Other","\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>Klaviyo's operational infrastructure, built and managed by our GTM Systems team, powers our GTM engine. We're looking for a Senior GTM Architect, a technical expert with end-to-end understanding of the systems behind marketing, sales, and customer experience, who can reimagine how that system works with an AI-first approach, and who is hands-on enough to build, ship, and de-risk the hardest parts.\u003C/p>\n\u003Cp>\u003Cstrong>About the team\u003C/strong>\u003C/p>\n\u003Cp>Our GTM Systems team sits at the center of Klaviyo's GTM engine, powering the operational infrastructure that connects marketing, sales, partnerships, and customer success. We build and own the systems that enable our teams to move quickly, trust their data, and focus on what matters most: helping our customers grow. As we scale, we're rebuilding the marketing, sales, and CX stack around agentic AI as the operating model, not a bolt-on experiment.\u003C/p>\n\u003Cp>\u003Cstrong>About the role\u003C/strong>\u003C/p>\n\u003Cp>As the Senior GTM Architect, you are the domain expert for how Klaviyo's marketing, sales, and customer experience systems work together and how they should work differently once AI agents, not just dashboards and workflows, are doing meaningful parts of the job. You own the architecture across our CRM (Salesforce), marketing automation, sales engagement, data enrichment, and CS/support platforms. You translate ambiguous GTM strategy into system architecture (data models, integration patterns, agentic workflows), drive the roadmap by looking around the corner with GTM leadership, and stay hands-on to build and ship meaningful parts of the solution yourself, not just diagram it from a distance.\u003C/p>\n\u003Cp>Because of the breadth of this remit, you'll regularly present architecture decisions and AI transformation strategy directly to senior GTM, RevOps, and executive leadership, and need to influence outcomes well above your reporting line.\u003C/p>\n\u003Cp>\u003Cstrong>How you'll make an impact\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Own end-to-end GTM systems architecture: \u003C/strong>Salesforce, marketing automation, sales engagement, data enrichment, and CS/support platforms, ensuring seamless integration and clean, bidirectional data flow across marketing, sales, and customer success.\u003C/li>\n\u003Cli>\u003Cstrong>Ship AI agents into production, not pilots: \u003C/strong>build and deploy agentic workflows replacing manual GTM work with intelligent, auditable automation.\u003C/li>\n\u003Cli>\u003Cstrong>Redesign core GTM processes around AI: \u003C/strong>lead-to-revenue, opportunity management, renewals/expansion, and support handoffs, evaluating and piloting AI-native tools rather than just administering the existing stack.\u003C/li>\n\u003Cli>\u003Cstrong>Stay hands-on: \u003C/strong>architect and ship meaningful pieces of the solution yourself (Apex, LWC, SOQL, integrations, AI orchestration layers), track your work transparently, and set the technical bar through code review and pairing.\u003C/li>\n\u003Cli>\u003Cstrong>Establish data quality and governance standards \u003C/strong>that keep GTM data trustworthy at scale, and build the reporting infrastructure that leadership relies on to make decisions.\u003C/li>\n\u003Cli>\u003Cstrong>Serve as the go-to domain expert and trusted advisor \u003C/strong>to Marketing, Sales, RevOps, CX, and senior/executive leadership translating complex architectural and AI tradeoffs into language that drives decisions in the room, not just documentation after the fact.\u003C/li>\n\u003Cli>\u003Cstrong>Mentor engineers and GTM Systems teammates \u003C/strong>on system design, AI-native workflow design, and technical tradeoff thinking.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>What makes you a great fit\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>You've been the technical decision-maker for a complex, multi-system GTM platform (Salesforce or similar) spanning more than one function: marketing, sales, and/or customer success. You are  able to both design the architecture and build meaningful parts of it yourself, hands-on with Apex, LWC, Flow, and integrations.\u003C/li>\n\u003Cli>You have hands-on experience designing and building agentic AI/LLM-powered workflows for real business problems, and a clear, defensible point of view on where AI should replace human judgment in GTM workflows and where it shouldn't.\u003C/li>\n\u003Cli>You can translate ambiguous, cross-functional business problems (marketing, sales, CX, revenue operations) into a technical solution and a clear set of tradeoffs, then explain your reasoning to engineers and business stakeholders alike.\u003C/li>\n\u003Cli>You operate with a high degree of autonomy and influence: given a fuzzy, high-visibility problem, you can drive it from discovery through design through delivery, and you're comfortable being the person senior and executive leadership turns to for a straight answer.\u003C/li>\n\u003Cli>You have a track record of raising the bar for a team's engineering practice through code review, GitHub-based workflows, and technical mentorship,  even when you're the most senior technical voice in the room.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Nice to haves\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Salesforce Application Architect, System Architect, or similar architect-track certification (or equivalent demonstrated experience).\u003C/li>\n\u003Cli>Hands-on experience with LLM/agent frameworks (LangChain, CrewAI, LlamaIndex, Agentforce, or similar) and deploying them into production environments.\u003C/li>\n\u003Cli>Experience with the broader GTM tooling ecosystem, conversation intelligence (Gong), marketing automation (HubSpot), customer success (Gainsight) and data enrichment (ZoomInfo/Clearbit/Clay) and how each integrates with a CRM.\u003C/li>\n\u003Cli>Familiarity with vector databases and RAG patterns for grounding AI agents in GTM and CRM knowledge.\u003C/li>\n\u003Cli>Experience at a high-growth software company supporting marketing, sales, and CX systems together not just a single function.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Why this role matters at Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>This is not a purely strategic, diagrams-only architect role. Klaviyo's GTM Systems function is actively shifting its engineering standard toward pro-code, GitHub-based development and AI-assisted, agentic workflows across marketing, sales, and CX. You'll both set that direction and help build it. Here's what makes it worth your time:\u003C/p>\n\u003Cul>\n\u003Cli>Your architecture decisions and your code directly affect how Klaviyo generates, converts, and retains revenue  you own enough of both the design and the build to know it holds up.\u003C/li>\n\u003Cli>You'll have a broader canvas than a single-function systems role: marketing, sales, and CX are yours to architect as one system, not three.\u003C/li>\n\u003Cli>You'll help define what an AI-first GTM operating model looks like at Klaviyo establishing standards and practices that outlast any single sprint, and that leadership adopts because you made the case.\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Massachusetts Applicants:\u003Cbr>\u003C/strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\n\u003Chr>\n\u003Cp>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range For US Locations:\u003C/p>\u003Cp>$164,000—$246,000 USD\u003C/p>\u003Cp>\u003Cem>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. Klaviyo's operational infrastructure, built and managed by our GTM Systems team, powers our GTM engine. We're looking for a Senior GTM Architect, a technical expert with end-to-end understanding of the systems behind marketing, sales, and customer experience, who can reimagine how that system works with an AI-first approach, and who is hands-on enough to build, ship, and de-risk the hardest parts. About the team Our GTM Systems team sits at the center of Klaviyo's GTM engine, powering the operational infrastructure that connects marketing, sales, partnerships, and customer success. We build and own the systems that enable our teams to move quickly, trust their data, and focus on what matters most: helping our customers grow. As we scale, we're rebuilding the marketing, sales, and CX stack around agentic AI as the operating model, not a bolt-on experiment. About the role As the Senior GTM Architect, you are the domain expert for how Klaviyo's marketing, sales, and customer experience systems work together and how they should work differently once AI agents, not just dashboards and workflows, are doing meaningful parts of the job. You own the architecture across our CRM (Salesforce), marketing automation, sales engagement, data enrichment, and CS/support platforms. You translate ambiguous GTM strategy into system architecture (data models, integration patterns, agentic workflows), drive the roadmap by looking around the corner with GTM leadership, and stay hands-on to build and ship meaningful parts of the solution yourself, not just diagram it from a distance. Because of the breadth of this remit, you'll regularly present architecture decisions and AI transformation strategy directly to senior GTM, RevOps, and executive leadership, and need to influence outcomes well above your reporting line. How you'll make an impact Own end-to-end GTM systems architecture: Salesforce, marketing automation, sales engagement, data enrichment, and CS/support platforms, ensuring seamless integration and clean, bidirectional data flow across marketing, sales, and customer success. Ship AI agents into production, not pilots: build and deploy agentic workflows replacing manual GTM work with intelligent, auditable automation. Redesign core GTM processes around AI: lead-to-revenue, opportunity management, renewals/expansion, and support handoffs, evaluating and piloting AI-native tools rather than just administering the existing stack. Stay hands-on: architect and ship meaningful pieces of the solution yourself (Apex, LWC, SOQL, integrations, AI orchestration layers), track your work transparently, and set the technical bar through code review and pairing. Establish data quality and governance standards that keep GTM data trustworthy at scale, and build the reporting infrastructure that leadership relies on to make decisions. Serve as the go-to domain expert and trusted advisor to Marketing, Sales, RevOps, CX, and senior/executive leadership translating complex architectural and AI tradeoffs into language that drives decisions in the room, not just documentation after the fact. Mentor engineers and GTM Systems teammates on system design, AI-native workflow design, and technical tradeoff thinking. What makes you a great fit You've been the technical decision-maker for a complex, multi-system GTM platform (Salesforce or similar) spanning more than one function: marketing, sales, and/or customer success. You are able to both design the architecture and build meaningful parts of it yourself, hands-on with Apex, LWC, Flow, and integrations. You have hands-on experience designing and building agentic AI/LLM-powered workflows for real business problems, and a clear, defensible point of view on where AI should replace human judgment in GTM workflows and where it shouldn't. You can translate ambiguous, cross-functional business problems (marketing, sales, CX, revenue operations) into a technical solution and a clear set of tradeoffs, then explain your reasoning to engineers and business stakeholders alike. You operate with a high degree of autonomy and influence: given a fuzzy, high-visibility problem, you can drive it from discovery through design through delivery, and you're comfortable being the person senior and executive leadership turns to for a straight answer. You have a track record of raising the bar for a team's engineering practice through code review, GitHub-based workflows, and technical mentorship, even when you're the most senior technical voice in the room. Nice to haves Salesforce Application Architect, System Architect, or similar architect-track certification (or equivalent demonstrated experience). Hands-on experience with LLM/agent frameworks (LangChain, CrewAI, LlamaIndex, Agentforce, or similar) and deploying them into production environments. Experience with the broader GTM tooling ecosystem, conversation intelligence (Gong), marketing automation (HubSpot), customer success (Gainsight) and data enrichment (ZoomInfo/Clearbit/Clay) and how each integrates with a CRM. Familiarity with vector databases and RAG patterns for grounding AI agents in GTM and CRM knowledge. Experience at a high-growth software company supporting marketing, sales, and CX systems together not just a single function. Why this role matters at Klaviyo This is not a purely strategic, diagrams-only architect role. Klaviyo's GTM Systems function is actively shifting its engineering standard toward pro-code, GitHub-based development and AI-assisted, agentic workflows across marketing, sales, and CX. You'll both set that direction and help build it. Here's what makes it worth your time: Your architecture decisions and your code directly affect how Klaviyo generates, converts, and retains revenue you own enough of both the design and the build to know it holds up. You'll have a broader canvas than a single-function systems role: marketing, sales, and CX are yours to architect as one system, not three. You'll help define what an AI-first GTM operating model looks like at Klaviyo establishing standards and practices that outlast any single sprint, and that leadership adopts because you made the case. Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $164,000—$246,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).",1789774683000,"2026-09-19 01:40:27","2026-09-18T14:46:37-04:00",164000,246000,{"jsonldValid":17,"jsonld":27},{"id":84,"applyToken":85,"slug":86,"title":70,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":13,"country":87,"applicantCountries":88,"applicantStates":89,"remote":17,"employmentType":90,"department":74,"content_html":75,"content_text":76,"years":23,"createdAt":77,"updatedAtISO":78,"postedAtISO":91,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":80,"salaryMax":81,"currency":92,"isPaid":17,"schema":93},"e6b087121fd8d3e51f8a86e18d189bfd1ec92a58ecff9a33a5e89baeeec4d15f","ead2fcfaca4b04c5baf0c62b8ffaa6ec6552f2ec539b799803d489d08640afee","senior-lead-go-to-market-architect-at-klaviyo-e80f483dd3","Canada",[],[],[19],"2026-09-18T14:46:35-04:00","CAD",{"jsonldValid":17,"jsonld":27},{"id":95,"applyToken":96,"slug":97,"title":98,"companyname":9,"companylogo":10,"companyTagline":11,"companyIndustry":12,"city":39,"country":14,"applicantCountries":99,"applicantStates":100,"remote":17,"employmentType":101,"department":20,"content_html":102,"content_text":103,"years":23,"createdAt":104,"updatedAtISO":105,"postedAtISO":106,"validThroughISO":27,"active":28,"hasSalary":28,"salaryMin":107,"salaryMax":108,"currency":31,"isPaid":17,"schema":109},"bf3530d4fadbabfab0c4e7baefff03e0a5ad10c01c36841369ef32c940e03984","82d7e4647bbbb2d754e68efef44a1691a596002c95f719271ca26976f0018449","product-marketing-manager-mobile-at-klaviyo-092819c514","Product Marketing Manager - Mobile",[],[],[19],"\u003Cp>\u003Cem>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.\u003C/em>\u003C/p>\u003Cp>\u003Cstrong>About the Team and Role:\u003C/strong>\u003C/p>\n\u003Cp>We’re looking for a versatile Product Marketing Lead—a true Swiss Army knife—to join our K:Marketing PMM team. In this role, you’ll tackle SMS and Mobile Messaging, a premier strategic growth engine for Klaviyo and a critical component of our flagship marketing automation platform. Mobile communication—spanning SMS, MMS, push notifications, and emerging channels—is no longer an add-on; it is a foundational pillar of modern omnichannel commerce and a top priority driving revenue growth across our entire customer base.\u003C/p>\n\u003Cp>You’ll serve as the dedicated PMM partner for our Klaviyo SMS & Mobile product team, understanding market opportunities, deciphering the evolving mobile compliance landscape, analyzing competitive dynamics, and directly influencing our product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that accelerate adoption, expand global carrier coverage, and establish mobile as an indispensable, high-ROI channel for brands worldwide. You’ll leverage the momentum of Klaviyo’s trusted platform while driving the zero-to-one messaging strategy for new mobile innovations— mastering product-market fit, and unlocking high-velocity revenue growth.\u003C/p>\n\u003Cp>If you thrive in a fast-paced, high-growth environment, and want to show the world how real-time, hyper-personalized mobile experiences power modern customer relationships, this role is built for you!\u003C/p>\n\u003Cp>\u003Cstrong>How You’ll Make a Difference:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>\u003Cstrong>Strategic Positioning & Storytelling:\u003C/strong> Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.\u003C/li>\n\u003Cli>\u003Cstrong>GTM & Product Launches: \u003C/strong>Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.\u003C/li>\n\u003Cli>\u003Cstrong>Market & Competitive Intelligence: \u003C/strong>Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market.\u003C/li>\n\u003Cli>\u003Cstrong>Roadmap Evangelization & Influence: \u003C/strong>Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.\u003C/li>\n\u003Cli>\u003Cstrong>Adoption & Revenue Growth:\u003C/strong> Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.\u003C/li>\n\u003Cli>\u003Cstrong>Sales Enablement & Deal Support:\u003C/strong> Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.\u003C/li>\n\u003Cli>\u003Cstrong>Cross-Functional Leadership:\u003C/strong> Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit.\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Who You Are:\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>2+ years of experience in B2B SaaS product marketing roles\u003C/li>\n\u003Cli>Marketing tech experience and or e-commerce is a huge plus\u003C/li>\n\u003Cli>Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast\u003C/li>\n\u003Cli>Have examples of great positioning and messaging that cut through the noise and differentiated your product or service\u003C/li>\n\u003Cli>Love and thrive in a fast-paced, dynamic environment\u003C/li>\n\u003C/ul>\u003Cp>\u003Cstrong>Massachusetts Applicants:\u003Cbr>\u003C/strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.\u003C/p>\n\u003Chr>\n\u003Cp>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.\u003C/p>\n\u003Cp>In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. \u003C/p>\n\u003Cp>Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.\u003C/p>\u003Cp>Base Pay Range For US Locations:\u003C/p>\u003Cp>$88,000—$132,000 USD\u003C/p>\u003Cp>\u003Cem>This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.\u003C/em>\u003C/p>\n\u003Cp>\u003Cstrong>Get to Know Klaviyo\u003C/strong>\u003C/p>\n\u003Cp>We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.\u003C/p>\n\u003Cp>\u003Cem>AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. \u003C/em>\u003C/p>\n\u003Cp>\u003Cem>By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.\u003Cbr>\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.\u003C/em>\u003C/p>\n\u003Cp>\u003Cem>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.\u003C/em>\u003C/p>\n\n\u003Cp>\u003Cstrong>By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.\u003Cem>  \u003C/em>\u003C/strong>\u003Cem>You can find our Job Applicant Privacy Notice \u003C/em>\u003Cem>here\u003C/em>\u003Cem> and here (FR).\u003C/em>\u003C/p>","At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. About the Team and Role: We’re looking for a versatile Product Marketing Lead—a true Swiss Army knife—to join our K:Marketing PMM team. In this role, you’ll tackle SMS and Mobile Messaging, a premier strategic growth engine for Klaviyo and a critical component of our flagship marketing automation platform. Mobile communication—spanning SMS, MMS, push notifications, and emerging channels—is no longer an add-on; it is a foundational pillar of modern omnichannel commerce and a top priority driving revenue growth across our entire customer base. You’ll serve as the dedicated PMM partner for our Klaviyo SMS & Mobile product team, understanding market opportunities, deciphering the evolving mobile compliance landscape, analyzing competitive dynamics, and directly influencing our product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that accelerate adoption, expand global carrier coverage, and establish mobile as an indispensable, high-ROI channel for brands worldwide. You’ll leverage the momentum of Klaviyo’s trusted platform while driving the zero-to-one messaging strategy for new mobile innovations— mastering product-market fit, and unlocking high-velocity revenue growth. If you thrive in a fast-paced, high-growth environment, and want to show the world how real-time, hyper-personalized mobile experiences power modern customer relationships, this role is built for you! How You’ll Make a Difference: Strategic Positioning & Storytelling: Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite. GTM & Product Launches: Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing. Market & Competitive Intelligence: Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market. Roadmap Evangelization & Influence: Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback. Adoption & Revenue Growth: Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly. Sales Enablement & Deal Support: Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales. Cross-Functional Leadership: Perform other related duties as assigned to support the overall objectives of the K:Marketing PMM organization and the mobile business unit. Who You Are: 2+ years of experience in B2B SaaS product marketing roles Marketing tech experience and or e-commerce is a huge plus Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast Have examples of great positioning and messaging that cut through the noise and differentiated your product or service Love and thrive in a fast-paced, dynamic environment Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process. Base Pay Range For US Locations: $88,000—$132,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking \"Submit Application\" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).",1788986294000,"2026-09-09 22:47:03","2026-09-09T15:09:01-04:00",88000,132000,{"jsonldValid":17,"jsonld":27},1792575662283]