[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"$fWFTb0mIAMG7CtEfZbgSn8LXWP7YASERxTW4l3MplyuY":3,"$fG6z91irQhISkXlv8YQH73-pbDMdlhVAxj1mSyJWKOOM":28},{"job":4},{"id":5,"slug":6,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":15,"department":17,"content_html":18,"content_text":19,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":23,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":26},"f0d729b0fdd5c4bf8d359f0832eac7fd2c32499312305aad3316141984ebf9ac","senior-product-marketing-manager-instacart-at-instacart-c837a2d499","Senior Product Marketing Manager, Instacart+","Instacart","https://cdn.jobboardwise.com/logo/instacart.careers","Instacart invites the world to share love through food. This is how homemade is made.","Internet","United States - Remote","United States",true,[16],"Full-time","Product","\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Cp>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/p>\n\u003Cp>Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. \u003C/p>\n\u003Cp>We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.\u003C/p>\n\u003Cp>The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.\u003C/p>\n\n\u003Cp>\u003Cstrong>What you'll cook up in your first year\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.   \u003C/li>\n\u003Cli>Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. \u003C/li>\n\u003Cli>Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.\u003C/li>\n\u003Cli>The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.\u003C/li>\n\u003Cli>New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.\u003C/li>\n\u003Cli>Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>The secret ingredients we're looking for\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Minimum Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. \u003C/li>\n\u003Cli>Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.\u003C/li>\n\u003Cli>Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.\u003C/li>\n\u003Cli>A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through\u003C/li>\n\u003Cli>Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.\u003C/li>\n\u003Cli>Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.\u003C/li>\n\u003Cli>Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns\u003C/li>\n\u003Cli>Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief\u003C/li>\n\u003Cli>Bachelor's degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Optional garnishes\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)\u003C/li>\n\u003Cli>Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations\u003C/li>\n\u003Cli>Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy\u003C/li>\n\u003Cli>Prior experience managing or mentoring PMMs or junior marketers\u003C/li>\n\u003Cli>Familiarity with the grocery or CPG retail marketing landscape\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$180,000—$190,000 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$173,000—$182,500 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$165,000—$174,000 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$150,000—$158,500 USD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth. The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing. What you'll cook up in your first year Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings. Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers. The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next. New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review. Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy. The secret ingredients we're looking for Must-have pantry staples Minimum Qualifications 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results. Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever. A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed. Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders. Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief Bachelor's degree or equivalent practical experience Optional garnishes Preferred Qualifications Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery) Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy Prior experience managing or mentoring PMMs or junior marketers Familiarity with the grocery or CPG retail marketing landscape #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $180,000—$190,000 USD WA $173,000—$182,500 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $165,000—$174,000 USD All other states $150,000—$158,500 USD",0,1789774683000,"2026-09-19 01:40:30","2026-09-18T18:35:36-04:00",false,"USD",{"jsonldValid":24,"jsonld":27},"",{"jobs":29},[30,41,53,62,79,95],{"id":31,"slug":32,"title":7,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":33,"country":34,"remote":14,"employmentType":35,"department":17,"content_html":36,"content_text":37,"years":20,"createdAt":21,"updatedAtISO":22,"postedAtISO":38,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":39,"isPaid":24,"schema":40},"0878d1d4b880fd922c475c533f226b10d1057ee73516f97f8113be7c2418dfc1","senior-product-marketing-manager-instacart-at-instacart-615efdd3d3","Canada - Remote (ON","Canada",[16],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Cp>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/p>\n\u003Cp>Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. \u003C/p>\n\u003Cp>We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth.\u003C/p>\n\u003Cp>The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing.\u003C/p>\n\n\u003Cp>\u003Cstrong>What you'll cook up in your first year\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings.   \u003C/li>\n\u003Cli>Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. \u003C/li>\n\u003Cli>Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers.\u003C/li>\n\u003Cli>The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next.\u003C/li>\n\u003Cli>New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review.\u003C/li>\n\u003Cli>Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>The secret ingredients we're looking for\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Minimum Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. \u003C/li>\n\u003Cli>Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results.\u003C/li>\n\u003Cli>Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever.\u003C/li>\n\u003Cli>A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through\u003C/li>\n\u003Cli>Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed.\u003C/li>\n\u003Cli>Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders.\u003C/li>\n\u003Cli>Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns\u003C/li>\n\u003Cli>Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief\u003C/li>\n\u003Cli>Bachelor's degree or equivalent practical experience\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Optional garnishes\u003C/strong>\u003C/p>\n\u003Cp>\u003Cstrong>Preferred Qualifications\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery)\u003C/li>\n\u003Cli>Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations\u003C/li>\n\u003Cli>Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy\u003C/li>\n\u003Cli>Prior experience managing or mentoring PMMs or junior marketers\u003C/li>\n\u003Cli>Familiarity with the grocery or CPG retail marketing landscape\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$153,000—$161,500 CAD\u003C/p>","We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Why this role is on the menu Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. With benefits like $0 delivery fees, partner perks, and exclusive savings, Instacart+ is the foundation of our long-term customer relationship strategy. Members shop more, spend more, and stay longer, and this role is responsible for making sure more customers become Instacart+ members and realize the benefits of doing so. We're looking for a Senior Product Marketing Manager to own the full go-to-market strategy for Instacart+. You'll shape how we position, message, and grow the membership program from acquisition campaigns that convert first-timers to lifecycle strategies that deepen engagement with existing members. This is a high-ownership, high-visibility role at the intersection of product, brand, and growth. The ideal candidate has deep roots in subscription or loyalty marketing, having grown a membership program, driven retention through value communication, and knows how to make the math of membership feel like a no-brainer to a consumer. You bring both the analytical rigor to understand what's working and the storytelling instinct to make it resonate. This role reports to the Director, Consumer Product Marketing. What you'll cook up in your first year Own the Instacart+ differentiated positioning that sets it apart from competing membership and subscription offerings. Members have a reason to stay: you've identified the moments where member value is highest and built messaging and lifecycle programs that bring those moments to life across email, push, in-app, and paid. Acquisition is measurably stronger: you've partnered with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members into committed subscribers. The product roadmap reflects member insights: you've become the internal voice of the Instacart+ member, bringing qualitative and quantitative research into roadmap conversations that shape what gets built next. New Instacart+ features launch with best-in-class GTM plans: you own the brief, the messaging, and the channel strategy from kickoff through post-launch performance review. Senior stakeholders and XFN partners trust you as the category expert: you've developed a compelling POV on the subscription and loyalty landscape and use it to sharpen the Instacart+ strategy. The secret ingredients we're looking for Must-have pantry staples Minimum Qualifications 8+ years of progressive experience in marketing, with at least 4+ years in product marketing; experience at a consumer tech company is strongly preferred. Demonstrated track record owning GTM strategy for a subscription, membership, or loyalty program, from positioning through lifecycle, with measurable results. Deep fluency in subscription/loyalty marketing mechanics: you understand member acquisition, onboarding, engagement, and churn, and know how to use marketing to move each lever. A sharp strategic mind that can synthesize consumer research, behavioral data, and competitive signals into positioning and messaging that cuts through Proven ability to influence product roadmaps. You've brought the voice of the customer into planning cycles and shaped what gets built, not just how it gets marketed. Strong written and verbal communication skills; comfortable presenting and defending strategy to VP and C-suite stakeholders. Experience partnering closely with growth, lifecycle/CRM, creative, and data science teams to develop and execute multi-channel campaigns Proficient in using data and A/B testing to develop and iterate on messaging; as comfortable in a metrics dashboard as in a creative brief Bachelor's degree or equivalent practical experience Optional garnishes Preferred Qualifications Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context (e.g., retail, food delivery, grocery) Background working on programs with tiered benefits, earn/burn mechanics, or partner integrations Experience running or partnering on member research, including surveys, focus groups, UXR to surface insights that directly inform strategy Prior experience managing or mentoring PMMs or junior marketers Familiarity with the grocery or CPG retail marketing landscape #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $153,000—$161,500 CAD","2026-09-18T18:35:38-04:00","CAD",{"jsonldValid":24,"jsonld":27},{"id":42,"slug":43,"title":44,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":33,"country":34,"remote":14,"employmentType":45,"department":17,"content_html":46,"content_text":47,"years":20,"createdAt":48,"updatedAtISO":49,"postedAtISO":50,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":39,"isPaid":24,"schema":51},"6c8373f1e3e6c4ac94e6fef8a20c2f6bfe0b26158b7eb4934a7fd906ecee8f01","director-enterprise-product-marketing-at-instacart-a488c480d0","Director, Enterprise Product Marketing",[16],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\n\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\n\u003Cul>\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\n\u003C/ul>\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$203,000—$214,000 CAD\u003C/p>","We're transforming the grocery industry\nAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\nInstacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\nInstacart is a Flex First team \nThere’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.Why this role is on the menu\nInstacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\n\nWhat you’ll cook up in your first year\n\nA unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\nA differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\nA high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\nA sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\nA global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\n\nThe secret ingredients we’re looking for\nYou are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\nMust-have pantry staples (Minimum Qualifications)\n\n10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\nPeople management experience, with a track record of growing and developing marketing teams\nProven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\nStrong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\nExperience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\nAbility to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\nComfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\nHigh proficiency with Google Slides and comfort with basic marketing analytics\n\nOptional garnishes (Preferred Qualifications)\n\nExperience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\nFamiliarity marketing to a range of company sizes, from large enterprises to SMBs\nBackground in a high-growth startup or scale-up environment\nTechnical proficiency that enables effective partnership with product and engineering teams\n\n#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\nOffers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\nFor Canadian based candidates, the base pay ranges for a successful candidate are listed below.CAN$203,000—$214,000 CAD",1788795006000,"2026-09-08 05:25:51","2026-08-28T19:47:32.000Z",{"jsonldValid":14,"jsonld":52},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Enterprise Product Marketing\",\"description\":\"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\\n\\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\\n\u003Cul>\\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\\n\u003C/ul>\\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\\n\u003C/ul>\\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.\u003C/p>\\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.\u003C/p>\\n\u003Cp>For Canadian based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CAN\u003C/p>\u003Cp>$203,000—$214,000 CAD\u003C/p>\",\"datePosted\":\"2026-08-28T19:47:32.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Instacart\",\"sameAs\":\"https://instacart.careers/\",\"logo\":\"https://logo.clearbit.com/instacart.careers\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Instacart\",\"value\":\"6c8373f1e3e6c4ac94e6fef8a20c2f6bfe0b26158b7eb4934a7fd906ecee8f01\"},\"employmentType\":\"FULL_TIME\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"Canada\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"CA\"}}}",{"id":54,"slug":55,"title":44,"companyname":8,"companylogo":9,"companyTagline":10,"companyIndustry":11,"city":12,"country":13,"remote":14,"employmentType":56,"department":17,"content_html":57,"content_text":58,"years":20,"createdAt":48,"updatedAtISO":49,"postedAtISO":59,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":60},"4023dd85042f985c329ed66ee063e7561a3f266149e7515aa7f9e64f5f4ce772","director-enterprise-product-marketing-at-instacart-e7964d1644",[16],"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\n\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\n\u003Cul>\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\n\u003C/ul>\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\n\u003C/ul>\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\n\u003C/ul>\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$242,000—$255,500 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$232,000—$245,000 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$222,000—$234,500 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$202,000—$213,000 USD\u003C/p>","We're transforming the grocery industry\nAt Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\nInstacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\nInstacart is a Flex First team \nThere’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.Why this role is on the menu\nInstacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\n\nWhat you’ll cook up in your first year\n\nA unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\nA differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\nA high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\nA sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\nA global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\n\nThe secret ingredients we’re looking for\nYou are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\nMust-have pantry staples (Minimum Qualifications)\n\n10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\nPeople management experience, with a track record of growing and developing marketing teams\nProven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\nStrong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\nExperience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\nAbility to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\nComfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\nHigh proficiency with Google Slides and comfort with basic marketing analytics\n\nOptional garnishes (Preferred Qualifications)\n\nExperience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\nFamiliarity marketing to a range of company sizes, from large enterprises to SMBs\nBackground in a high-growth startup or scale-up environment\nTechnical proficiency that enables effective partnership with product and engineering teams\n\n#LI-RemoteInstacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\nOffers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below.CA, NY, CT, NJ$242,000—$255,500 USDWA$232,000—$245,000 USDOR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI$222,000—$234,500 USDAll other states$202,000—$213,000 USD","2026-08-28T19:47:31.000Z",{"jsonldValid":14,"jsonld":61},"{\"@context\":\"https://schema.org\",\"@type\":\"JobPosting\",\"title\":\"Director, Enterprise Product Marketing\",\"description\":\"\u003Cp>\u003Cstrong>We're transforming the grocery industry\u003C/strong>\u003C/p>\\n\u003Cp>At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.\u003C/p>\\n\u003Cp>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.\u003C/p>\\n\u003Cp>\u003Cstrong>Instacart is a Flex First team \u003C/strong>\u003C/p>\\n\u003Cp>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.\u003C/p>\u003Ch1>\u003Cstrong>Why this role is on the menu\u003C/strong>\u003C/h1>\\n\u003Cp>Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.\u003C/p>\\n\\n\u003Ch1>\u003Cstrong>What you’ll cook up in your first year\u003C/strong>\u003C/h1>\\n\u003Cul>\\n\u003Cli>A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.\u003C/li>\\n\u003Cli>A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.\u003C/li>\\n\u003Cli>A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.\u003C/li>\\n\u003Cli>A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.\u003C/li>\\n\u003Cli>A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets.\u003C/li>\\n\u003C/ul>\\n\u003Ch1>\u003Cstrong>The secret ingredients we’re looking for\u003C/strong>\u003C/h1>\\n\u003Cp>You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity.\u003C/p>\\n\u003Cp>\u003Cstrong>Must-have pantry staples (Minimum Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines\u003C/li>\\n\u003Cli>People management experience, with a track record of growing and developing marketing teams\u003C/li>\\n\u003Cli>Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation\u003C/li>\\n\u003Cli>Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite\u003C/li>\\n\u003Cli>Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials\u003C/li>\\n\u003Cli>Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority\u003C/li>\\n\u003Cli>Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities\u003C/li>\\n\u003Cli>High proficiency with Google Slides and comfort with basic marketing analytics\u003C/li>\\n\u003C/ul>\\n\u003Cp>\u003Cstrong>Optional garnishes (Preferred Qualifications)\u003C/strong>\u003C/p>\\n\u003Cul>\\n\u003Cli>Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles\u003C/li>\\n\u003Cli>Familiarity marketing to a range of company sizes, from large enterprises to SMBs\u003C/li>\\n\u003Cli>Background in a high-growth startup or scale-up environment\u003C/li>\\n\u003Cli>Technical proficiency that enables effective partnership with product and engineering teams\u003C/li>\\n\u003C/ul>\\n\u003Cp>#LI-Remote\u003C/p>\u003Cp>Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.\u003C/p>\\n\u003Cp>Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. \u003Cbr>\u003Cbr>For US based candidates, the base pay ranges for a successful candidate are listed below.\u003C/p>\u003Cp>CA, NY, CT, NJ\u003C/p>\u003Cp>$242,000—$255,500 USD\u003C/p>\u003Cp>WA\u003C/p>\u003Cp>$232,000—$245,000 USD\u003C/p>\u003Cp>OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI\u003C/p>\u003Cp>$222,000—$234,500 USD\u003C/p>\u003Cp>All other states\u003C/p>\u003Cp>$202,000—$213,000 USD\u003C/p>\",\"datePosted\":\"2026-08-28T19:47:31.000Z\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"Instacart\",\"sameAs\":\"https://instacart.careers/\",\"logo\":\"https://logo.clearbit.com/instacart.careers\"},\"identifier\":{\"@type\":\"PropertyValue\",\"name\":\"Instacart\",\"value\":\"4023dd85042f985c329ed66ee063e7561a3f266149e7515aa7f9e64f5f4ce772\"},\"employmentType\":\"FULL_TIME\",\"jobLocationType\":\"TELECOMMUTE\",\"applicantLocationRequirements\":{\"@type\":\"Country\",\"name\":\"United States\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"US\"}}}",{"id":63,"slug":64,"title":65,"companyname":66,"companylogo":67,"companyTagline":68,"companyIndustry":69,"city":70,"country":13,"remote":24,"employmentType":71,"department":72,"content_html":73,"content_text":74,"years":20,"createdAt":75,"updatedAtISO":76,"postedAtISO":77,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":25,"isPaid":24,"schema":78},"269769b49035536a7f3045aa030258e30706e39c77290c95c2bd171031533484","ai-gtm-archtiect-at-tricentis-9e110f7cc2","AI GTM Archtiect","Tricentis","https://cdn.jobboardwise.com/logo/tricentis.com","Tricentis is a global leader in continuous testing and quality engineering.","Software Development","US - Austin",[16],"Data","\u003Ch1>Why This Role Exists\u003C/h1>\u003Cp>AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience.  Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey.  In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences.\u003C/p>\u003Ch1>What You’ll Own\u003C/h1>\u003Cul>\u003Cli>You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes.\u003C/li>\u003Cli>You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively.\u003C/li>\u003Cli>You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities.\u003C/li>\u003Cli>You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes.\u003C/li>\u003Cli>You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance.\u003C/li>\u003Cli>You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions.\u003C/li>\u003Cli>You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Challenges You’ll Help Solve\u003C/h1>\u003Cul>\u003Cli>Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand.\u003C/li>\u003Cli>Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality.\u003C/li>\u003Cli>Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility.\u003C/li>\u003Cli>Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement.\u003C/li>\u003Cli>Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes.\u003C/li>\u003Cli>Converting AI experimentation into scalable programs with measurable customer and business outcomes.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>Skills for Success\u003C/h1>\u003Ch2>Required Skills\u003C/h2>\u003Cul>\u003Cli>\u003Cb>AI-powered GTM transformation: \u003C/b>You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency.\u003C/li>\u003Cli>\u003Cb>Revenue process architecture: \u003C/b>You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes.\u003C/li>\u003Cli>\u003Cb>Cross-functional enterprise leadership: \u003C/b>You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities.\u003C/li>\u003Cli>\u003Cb>GTM systems strategy: \u003C/b>You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value.\u003C/li>\u003Cli>\u003Cb>Data-informed decision-making: \u003C/b>You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement.\u003C/li>\u003Cli>\u003Cb>Program and change leadership: \u003C/b>You have led complex transformation programs, influenced adoption, and sustained new ways of working.\u003C/li>\u003Cli>\u003Cb>Executive communication and influence: \u003C/b>You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences.\u003C/li>\u003Cli>\u003Cb>Partner and vendor management: \u003C/b>You have coordinated internal teams and external experts to accelerate delivery and capability development.\u003C/li>\u003C/ul>\u003Ch2>\u003C/h2>\u003Ch2>Preferred Skills\u003C/h2>\u003Cul>\u003Cli>You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments.\u003C/li>\u003Cli>You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization.\u003C/li>\u003Cli>You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs.\u003C/li>\u003Cli>You may bring familiarity with AI governance, compliance, or responsible AI frameworks.\u003C/li>\u003Cli>You may bring experience supporting enterprise operating-model transformation or integration programs.\u003C/li>\u003C/ul>\u003Ch1>\u003C/h1>\u003Ch1>\u003Cb>Success in Your First Year\u003C/b>\u003C/h1>\u003Cp>MILESTONE | EXPECTED OUTCOMES\u003C/p>\u003Cp>\u003Cb>First 90 Days\u003C/b>\u003C/p>\u003Cp>Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval.\u003C/p>\u003Cp>\u003Cb>Six Months\u003C/b>\u003C/p>\u003Cp>Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap.\u003C/p>\u003Cp>\u003Cb>Twelve Months\u003C/b>\u003C/p>\u003Cp>Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities.\u003C/p>\u003Ch1>Why Join\u003C/h1>\u003Cul>\u003Cli>You will shape how AI transforms commercial operations and customer engagement.\u003C/li>\u003Cli>You will own high-impact work connected to growth, productivity, and customer outcomes.\u003C/li>\u003Cli>You will partner with leaders across multiple business functions.\u003C/li>\u003Cli>You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy.\u003C/li>\u003Cli>You will build durable capabilities that influence how work gets done across the organization.\u003C/li>\u003C/ul>\u003Cp>\u003Cspan>Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law.\u003Cbr>\u003Cbr>\u003C/span>\u003Cb>\u003Cu>\u003Cspan>Global Sanctions Compliance\u003Cbr>\u003C/span>\u003C/u>\u003C/b>\u003Cspan>\u003Cbr>We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment.\u003C/span>\u003C/p>\u003Cp>\u003Cb>\u003Cu>\u003Cspan>U.S. Work Authorization:\u003C/span>\u003C/u>\u003C/b>\u003C/p>\u003Cp>\u003Cspan>\u003Cbr>This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.\u003C/span> \u003C/p>","Why This Role Exists AI has created a significant opportunity for GTM organizations to gain competitive advantage by radically improving Buyer Experience. Traditional B2B GTM motions align to how providers sell, not how customers buy, which creates friction along the Buyer Journey. In this role, you will design and operationalize the systems, workflows, operating models and talent requirements that support AI-powered execution across Sales, Marketing, Customer Success, and Partner organizations. You will connect strategy with execution by architecting AI-enabled processes, engaging with the front-line to test and validate them, partnering with enablement to drive adoption, and translating emerging AI capabilities into measurable business outcomes. Your work will improve productivity, accelerate growth, strengthen decision-making, and optimize Buyer Experiences. What You’ll Own You will design and evolve AI-powered GTM architecture across lead-to-cash, the customer lifecycle, and renew-to-expand motions, using the buyer journey as the organizing principle to improve efficiency, scalability, and customer outcomes. You will build repeatable AI-enabled programs that help sellers, customer success teams, and partners make better decisions and work more effectively. You will partner with Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders to align AI initiatives with revenue goals and business priorities. You will lead governance, adoption, and continuous improvement of GTM systems, data, workflows, and AI-enabled processes. You will translate emerging AI capabilities into practical field solutions that improve pipeline generation, forecasting, customer engagement, and operational performance. You will establish success measures, evaluate business impact, and use evidence to guide optimization and investment decisions. You will shape change and adoption strategies that embed AI-powered workflows into day-to-day GTM operations. Challenges You’ll Help Solve Reducing friction created by provider-centric selling motions and redesigning workflows around how customers evaluate, buy, adopt, renew, and expand. Transforming legacy GTM processes into AI-enabled workflows that improve productivity and decision quality. Creating consistency across Sales, Marketing, Customer Success, and Partner operations while supporting appropriate business and regional flexibility. Improving the quality and accessibility of revenue data for forecasting, planning, and customer engagement. Balancing innovation, governance, and responsible adoption when deploying AI across revenue-generating processes. Converting AI experimentation into scalable programs with measurable customer and business outcomes. Skills for Success Required Skills AI-powered GTM transformation: You have demonstrated success designing and implementing AI-enabled workflows that improve commercial performance or operational efficiency. Revenue process architecture: You have built or redesigned lead-to-cash, customer lifecycle, renewal, or expansion processes around customer buying behavior and delivered measurable outcomes. Cross-functional enterprise leadership: You have aligned Sales, Marketing, Customer Success, Operations, Product, and executive stakeholders around shared transformation priorities. GTM systems strategy: You have evaluated, governed, and optimized a GTM technology ecosystem while improving adoption and business value. Data-informed decision-making: You use operational, customer, and revenue evidence to guide prioritization, investment, and performance improvement. Program and change leadership: You have led complex transformation programs, influenced adoption, and sustained new ways of working. Executive communication and influence: You translate technical concepts and tradeoffs into clear business outcomes and recommendations for executive audiences. Partner and vendor management: You have coordinated internal teams and external experts to accelerate delivery and capability development. Preferred Skills You may bring experience applying generative AI, agentic AI, or advanced automation in enterprise GTM environments. You may bring experience within Revenue Operations, GTM Transformation, or a CRO-aligned organization. You may bring experience scaling global sales productivity, revenue acceleration, or customer success programs. You may bring familiarity with AI governance, compliance, or responsible AI frameworks. You may bring experience supporting enterprise operating-model transformation or integration programs. Success in Your First Year MILESTONE | EXPECTED OUTCOMES First 90 Days Build a grounded understanding of current GTM processes, systems, data, priorities, and constraints. Establish trusted partnerships across the commercial organization. Produce a prioritized AI transformation roadmap with proposed outcomes and measures for stakeholder approval. Six Months Launch initial AI-enabled GTM programs and establish governance and adoption practices. Deliver early process or systems improvements in a prioritized commercial workflow. Use results and feedback to refine the roadmap. Twelve Months Establish a scalable AI GTM operating model across agreed commercial functions. Demonstrate sustained improvement against approved business, customer, or productivity measures. Create a repeatable approach for evaluating and operationalizing new AI capabilities. Why Join You will shape how AI transforms commercial operations and customer engagement. You will own high-impact work connected to growth, productivity, and customer outcomes. You will partner with leaders across multiple business functions. You will solve complex challenges at the intersection of AI, technology, data, and revenue strategy. You will build durable capabilities that influence how work gets done across the organization. Tricentis is proud to be an equal opportunity workplace. Qualified applicants will receive consideration for employment without regard to race, color, ethnicity, gender, religious affiliation, age, sexual orientation, socioeconomic status, or physical and mental disability and other statuses protected by law. Global Sanctions Compliance We comply with all applicable global sanctions and export control laws. Candidates must not be listed on any government restricted party lists (including OFAC SDN List and U.S. Commerce Department restricted lists) and must certify that their employment would not violate any sanctions or export control regulations. Candidates must notify us of any changes to their status during the application process or subsequent employment. U.S. Work Authorization: This role is not eligible for employer-sponsored work visas. Applicants must be authorized to work in the U.S. without current or future sponsorship.",1789784795000,"2026-09-19 04:31:00","Posted Today",{"jsonldValid":24,"jsonld":27},{"id":80,"slug":81,"title":82,"companyname":83,"companylogo":84,"companyTagline":85,"companyIndustry":86,"city":87,"country":13,"remote":24,"employmentType":88,"department":17,"content_html":89,"content_text":90,"years":20,"createdAt":75,"updatedAtISO":76,"postedAtISO":91,"hasSalary":14,"salaryMin":92,"salaryMax":93,"currency":25,"isPaid":24,"schema":94},"85ad575c47905c3f8685dc3024ddd079a89a95c8bc967b96983da47f937f5881","director-product-marketing-at-zocdoc-e0726c6901","Director, Product Marketing","Zocdoc","https://cdn.jobboardwise.com/logo/zocdoc.com","Zocdoc is the beginning of a better healthcare experience for millions of patients every month.","Internet Publishing","New York",[16],"\u003Cp>\u003Cstrong>Our Mission\u003Cbr>\u003C/strong>\u003C/p>\n\u003Cp>You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked.  \u003C/p>\n\u003Cp>We’re here to give power to the patient. \u003C/p>\n\u003Cp>For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to\u003Cstrong> \u003C/strong>power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more.\u003C/p>\n\u003Cp>Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from \u003Cem>seeking\u003C/em> to \u003Cem>getting\u003C/em>. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking.\u003C/p>\n\u003Cp>Fixing healthcare starts with fixing access to it. And we're still just getting started.\u003C/p>\n\u003Cp>\u003Cstrong>Your Impact on Our Mission\u003C/strong>\u003C/p>\n\u003Cp>As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work.\u003C/p>\n\n\u003Cp>\u003Cstrong>Your day-to-day is...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for\u003C/li>\n\u003Cli>Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution\u003C/li>\n\u003Cli>Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit\u003C/li>\n\u003Cli>Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll Enjoy This Role If You...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Love turning complex user behaviors into clear, compelling positioning and GTM strategy\u003C/li>\n\u003Cli>Are energized by building and coaching a team of product marketers\u003C/li>\n\u003Cli>Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience\u003C/li>\n\u003Cli>Have an interest in transforming the healthcare experience for millions of patients\u003C/li>\n\u003Cli>Are comfortable being the accountable owner of a narrative that spans multiple products and teams\u003C/li>\n\u003Cli>Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>You'll be successful in this role if you...\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers\u003C/li>\n\u003Cli>Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business\u003C/li>\n\u003Cli>Have a track record of shaping company-level narrative and positioning, not just individual product launches\u003C/li>\n\u003Cli>Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent\u003C/li>\n\u003Cli>Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information\u003C/li>\n\u003Cli>Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations\u003C/li>\n\u003Cli>Have applied external market and industry insight to sharpen positioning and drive performance\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Benefits\u003C/strong>\u003C/p>\n\u003Cul>\n\u003Cli>Flexible, hybrid work environment at our convenient Soho location\u003C/li>\n\u003Cli>Unlimited Vacation\u003C/li>\n\u003Cli>100% paid employee health benefit options (including medical, dental, and vision)\u003C/li>\n\u003Cli>Commuter Benefits\u003C/li>\n\u003Cli>401(k) with employer funded match\u003C/li>\n\u003Cli>Corporate wellness program with Wellhub\u003C/li>\n\u003Cli>Sabbatical leave (for employees with 5+ years of service)\u003C/li>\n\u003Cli>Competitive paid parental leave and fertility/family planning reimbursement\u003C/li>\n\u003Cli>Cell phone reimbursement\u003C/li>\n\u003Cli>Catered lunch everyday along with beverages and snacks\u003C/li>\n\u003Cli>Employee Resource Groups and ZocClubs to promote shared community and belonging\u003C/li>\n\u003Cli>Great Place to Work Certified\u003C/li>\n\u003C/ul>\u003Cp>Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.\u003C/p>\u003Cp>NYC Base Salary Range\u003C/p>\u003Cp>$210,000—$270,000 USD\u003C/p>\u003Cp>\u003Cstrong>About us\u003Cbr>\u003C/strong>Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. \u003Cbr>\u003Cbr>\u003C/p>\n\u003Cp>Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - \u003Cem>Together, Not Alone\u003C/em>, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.\u003Cbr>\u003Cbr>Job Applicant Privacy Notice\u003C/p>","Our Mission You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace to power access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from seeking to getting . We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. Your Impact on Our Mission As the Director of Patient Product Marketing, you'll be the strategic voice of the patient inside Zocdoc's Product Marketing organization. Reporting to our VP, Product Marketing, you'll own the overarching positioning, narrative, and GTM strategy for the entire patient-facing portfolio–defining how millions of consumers discover, choose, and come to trust Zocdoc. In this role, you will lead and scale a high-performing team of PMMs, pairing deep market insights with visionary audience strategies that accelerate customer adoption and long-term business growth. By staying ahead of where healthcare is going, you’ll paint a clear picture of the future for patients while helping to shape our product strategy. You will lead our PMM team into an AI-native era—championing automated GTM workflows and modern tool stacks that allow the team to scale efficiently and focus on high-impact work. Your day-to-day is... Owning go-to-market strategy and positioning across our consumer portfolio, serving as strategic partner to design, product, and GMs, and bringing a sharp perspective on the exact consumer segments we should build for Leading and coaching a team of PMMs, setting the standard for audience strategy, messaging simplicity, and high-impact GTM execution Informing the product discovery with market context, validating user needs and competitive dynamics to ensure our roadmaps deliver clear patient value and strong product-market fit Championing the shift toward scalable GTM capabilities and AI-native ways of working to maximize business impact You'll Enjoy This Role If You... Love turning complex user behaviors into clear, compelling positioning and GTM strategy Are energized by building and coaching a team of product marketers Can speak with equal fluency to a GM about market opportunity and to a product team about patient psychology and user experience Have an interest in transforming the healthcare experience for millions of patients Are comfortable being the accountable owner of a narrative that spans multiple products and teams Take pride in balancing big-picture strategy with the coaching and rigor it takes to bring a team along with you You'll be successful in this role if you... Have 12–15+ years of relevant marketing experience, including 8+ years in product marketing and demonstrated success building and leading teams, including people managers Have deep experience with consumer products or marketplaces, ideally where trust, choice, and repeat engagement drive the business Have a track record of shaping company-level narrative and positioning, not just individual product launches Are a systematic coach who uses structured approaches to assess talent, build development plans, and recruit outside talent Can navigate ambiguity and competing priorities, making sound tradeoffs with incomplete information Are an exceptional communicator who can translate complex or sensitive topics for senior leaders and represent the function in high-visibility conversations Have applied external market and industry insight to sharpen positioning and drive performance Benefits Flexible, hybrid work environment at our convenient Soho location Unlimited Vacation 100% paid employee health benefit options (including medical, dental, and vision) Commuter Benefits 401(k) with employer funded match Corporate wellness program with Wellhub Sabbatical leave (for employees with 5+ years of service) Competitive paid parental leave and fertility/family planning reimbursement Cell phone reimbursement Catered lunch everyday along with beverages and snacks Employee Resource Groups and ZocClubs to promote shared community and belonging Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $210,000—$270,000 USD About us Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone , we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. Job Applicant Privacy Notice","2026-09-18T21:41:20-04:00",210000,270000,{"jsonldValid":24,"jsonld":27},{"id":96,"slug":97,"title":98,"companyname":99,"companylogo":100,"companyTagline":101,"companyIndustry":102,"city":103,"country":104,"remote":24,"employmentType":105,"department":17,"content_html":106,"content_text":107,"years":20,"createdAt":75,"updatedAtISO":76,"postedAtISO":77,"hasSalary":24,"salaryMin":20,"salaryMax":20,"currency":108,"isPaid":24,"schema":109},"85633b30f7fcc0dff5f101780400ba180a27b88c3040cf933c11cfca3a638913","senior-product-marketing-at-wolters-kluwer-0d8c5c659a","Senior Product Marketing","Wolters Kluwer","https://cdn.jobboardwise.com/logo/wolterskluwer.com","When you have to be right","Information Services","ITA - Milan","Italy",[16],"\u003Cp>We are looking for a\u003Cb> Senior Marketing professiona\u003C/b>l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division.\u003Cbr>In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector.\u003Cbr>You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions.\u003Cbr>This position is designed for someone who thrives on responsibility:\u003Cbr>you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem.\u003Cbr>If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions.\u003C/p>\u003Cp>\u003Cb>Your Responsibilities\u003C/b>\u003C/p>\u003Cp>\u003Cbr>As the person responsible for the economic performance of your assigned product line, you will:\u003Cbr>\u003Cb>Market & Strategy\u003C/b>\u003Cbr>• Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics—\u003Cbr>to ensure a customer-centric product offering with clear differentiation.\u003Cbr>• Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions.\u003Cbr>• Define the Value Proposition and craft compelling, consistent, and impactful storytelling.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Planning & Go-to-Market\u003C/b>\u003Cbr>• Set sales budgets and commercial targets by product and channel.\u003Cbr>• Design and execute omnichannel marketing plans aligned with business objectives, with a strong\u003Cbr>focus on digital marketing.\u003Cbr>• Manage online and offline communication campaigns and produce high-performing, interactive\u003Cbr>content across formats (blogs, case studies, social media, newsletters, webinars, events).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Execution & Performance\u003C/b>\u003Cbr>• Coordinate creative, media, and digital agencies for the development of campaigns and marketing\u003Cbr>materials (brochures, presentations, videos, etc.).\u003Cbr>• Monitor key business indicators and communication-campaign performance metrics.\u003Cbr>• Support training programs for sales channels and commercial teams.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>Your Profile\u003C/b>\u003Cbr>You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or\u003Cbr>Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in\u003Cbr>multinational environments.\u003C/p>\u003Cp>\u003Cbr>\u003Cb>You bring:\u003C/b>\u003Cbr>• Strong strategic and operational marketing expertise.\u003Cbr>• An entrepreneurial mindset, proactivity, and a strong sense of ownership.\u003Cbr>• Proven project-management skills with the ability to coordinate cross-functional teams.\u003Cbr>• Solid and up-to-date knowledge of digital marketing.\u003C/p>\u003Cp>Excellent analytical, planning, multitasking, and problem-solving abilities.\u003Cbr>• Team spirit, strong communication skills, and a proactive, collaborative attitude.\u003Cbr>• Outstanding writing and storytelling skills across multiple channels.\u003Cbr>• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.\u003Cbr>• Flexibility, enthusiasm, and a hands-on approach.\u003Cbr>• Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers.\u003Cbr>• Fluency in English (C1 level), both written and spoken.\u003Cbr>• Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.).\u003C/p>\u003Cp>\u003Cbr>\u003Cb>What We Offer\u003C/b>\u003Cbr>• Hybrid model: 2 days per week in the office, 3 days remote\u003Cbr>• Meal vouchers: €8 per day\u003Cbr>• Health insurance: coverage according to the applicable collective agreement\u003Cbr>• Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities\u003Cbr>• Work from Anywhere: up to 20 days per year working remotely within the EU\u003Cbr>Join Wolters Kluwer!\u003Cbr>Become part of a global technology company that makes a difference every day.\u003Cbr>Make a difference. If making a difference matters to you, then you matter to us.\u003Cbr>We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity.\u003Cbr>We look forward to meeting you!\u003C/p>\u003Cp>#LI-Hybrid\u003C/p>\u003Ch2>Our Interview Practices\u003C/h2>\u003Cp>\u003Ci>To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.\u003C/i>\u003C/p>\u003Cp>\u003Ci>Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.\u003C/i>\u003C/p>","We are looking for a Senior Marketing professiona l who is ready to play a pivotal role in shaping and accelerating the growth of our Digital Solutions portfolio within the Publishing – Product & Marketing Division. In this role, you will be instrumental in driving innovation, expanding market relevance, and ensuring the long-term success of our solutions for Professionals, Enterprise clients, and the Public Sector. You will join a dynamic and collaborative environment where strategic thinking, creativity, and execution excellence truly make a difference. As part of a cross-functional organization, you will work closely with Product, Sales, Innovation, Customer Insight, and International teams, gaining visibility across the business and influencing key decisions. This position is designed for someone who thrives on responsibility: you will be entrusted with increasing autonomy, direct ownership of your product line’s performance, and the opportunity to contribute to both strategy and execution. From day one, your work will have tangible impact, supporting the evolution of a rapidly transforming digital ecosystem. If you are ambitious, curious, and passionate about building solutions that help customers work smarter and more efficiently, we want to hear from you. Join us and help shape the future of Wolters Kluwer’s Digital Solutions. Your Responsibilities As the person responsible for the economic performance of your assigned product line, you will: Market & Strategy • Conduct in-depth market analyses—including trends, customer needs, and competitive dynamics— to ensure a customer-centric product offering with clear differentiation. • Contribute to product development and innovation by coordinating national and international teams to deliver distinctive, high-value solutions. • Define the Value Proposition and craft compelling, consistent, and impactful storytelling. Planning & Go-to-Market • Set sales budgets and commercial targets by product and channel. • Design and execute omnichannel marketing plans aligned with business objectives, with a strong focus on digital marketing. • Manage online and offline communication campaigns and produce high-performing, interactive content across formats (blogs, case studies, social media, newsletters, webinars, events). Execution & Performance • Coordinate creative, media, and digital agencies for the development of campaigns and marketing materials (brochures, presentations, videos, etc.). • Monitor key business indicators and communication-campaign performance metrics. • Support training programs for sales channels and commercial teams. Your Profile You hold a degree in Economics (a Master’s in Marketing & Communication, Business & Management, or Social Media is a plus) and have at least 5 years of experience in Product or Marketing Management in multinational environments. You bring: • Strong strategic and operational marketing expertise. • An entrepreneurial mindset, proactivity, and a strong sense of ownership. • Proven project-management skills with the ability to coordinate cross-functional teams. • Solid and up-to-date knowledge of digital marketing. Excellent analytical, planning, multitasking, and problem-solving abilities. • Team spirit, strong communication skills, and a proactive, collaborative attitude. • Outstanding writing and storytelling skills across multiple channels. • Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools. • Flexibility, enthusiasm, and a hands-on approach. • Willingness to travel frequently—including internationally—for workshops and meetings with partners, customers, and suppliers. • Fluency in English (C1 level), both written and spoken. • Advanced proficiency with the Microsoft Office suite (Excel, PowerPoint, etc.). What We Offer • Hybrid model: 2 days per week in the office, 3 days remote • Meal vouchers: €8 per day • Health insurance: coverage according to the applicable collective agreement • Training & development: access to platforms such as LinkedIn Learning and GoFluent, plus certification opportunities • Work from Anywhere: up to 20 days per year working remotely within the EU Join Wolters Kluwer! Become part of a global technology company that makes a difference every day. Make a difference. If making a difference matters to you, then you matter to us. We welcome all individuals—regardless of gender, nationality, ethnic or social origin, disability, religion, age, sexual orientation, or identity. We look forward to meeting you! #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.","EUR",{"jsonldValid":24,"jsonld":27},1789810847518]